<http://schema.org/alternativeHeadline>
"The Jaipur Literature Festival, which starts today, has more than a fair share of heavyweight authors, controversies, media coverage and more than 100,000 visitors."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/47184/indias-boom-of-literary-festivals-is-all-pomp-no-profits/>