<http://schema.org/description>
"Global reach: a concept essentially unheard of for entrepreneurs before the digital age. Today, not only is global reach a reality, it is the only realistic way to maximize revenue. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/11/07/5-points-to-consider-for-taking-your-app-global/>