<http://schema.org/description>
"UK supermarket chain Tesco is currently trialling a new online streaming service aimed at Clubcard customers.\r\n\r\nThe project is being tested in private among Tesco employees, but will ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2013/02/11/every-little-helps-uk-supermarket-tesco-launches-blinkbox-powered-clubcard-tv-in-beta/b-203/>