<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/info/2012/sep/25/how-to-self-publish"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/info/2012/sep/25/how-to-self-publish?INTCMP=NECBKSTXT5455I2>