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"Should a video be considered an ad just because there's some product placement?\nBiting Elbows, an indie band from Russia, posted an insane \"music video\" earlier this month that has all the gore of a Tarantino movie, except it's shot entirely from one person's perspective. According to Creativity-Online, the video was shot with five stuntmen and some GoPro cameras. The music video is so bizarre that it has attracted nearly 10 million views on YouTube and even received a response from Samuel L. Jackson on Twitter: \"This is some Buck Wild shit.\" \nBut all the action almost obscures the fact that the video advertises a product: Neft Vodka. There's no call-to-action in the video, but early on, the main character picks up a canister of the Russian premium vodka and uses it to clean his wounds. The brand name also appears on the side of a plane towards the end of the video. It's relatively subtle, but the product placement is clearly there.\nThere's some debate about whether to classify the video as an ad \u2014 it topped AdAge's brand-focused Viral Video Chart, but has so far been left out of Unruly Media's own list of viral ads, though Unruly is reconsidering. Whether or not it's considered a traditional ad, it's clearly getting the vodka brand some attention.\nThe video itself is a follow-up to another clip, which you can watch below, showing a man pull an insane escape from an office building. That video got more than 3.5 million views on YouTube.\nDo you consider this video to be an ad? Share in the comments.\n\nThumbnail image courtesy of YouTube, Biting Elbows"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/03/28/biting-elbows-vodka-ad/>