<http://schema.org/alternativeHeadline>
"Amazon-owned LoveFilm will now require you to log-in with your Amazon account credentials"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2013/06/26/european-netflix-rival-lovefilm-will-now-require-you-to-log-in-with-your-amazon-account-credentials/?_escaped_fragment_=wCTUx>