<http://schema.org/headline>
"The &amp;lt;em&amp;gt;Atlantic,&amp;lt;/em&amp;gt; the Church of Scientology, and the Perils of Native Advertising"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2013-01-15/the-atlantic-the-church-of-scientology-and-the-perils-of-native-advertising>