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"If you like the Wii, you'll love Yahoo's new Wii portal, which aggregates Flickr photos, games, avatars with custom Wii gear, links from del.icio.us and MyWeb, stories from Yahoo's Games section, Wii-related questions from Yahoo Answers and links to buy consoles and games on Yahoo Shopping.  It's the first of many sites in Yahoo's \"brand universe\", says Variety, and the plan is to roll out over 100 more of these fan sites during 2007, each one focused around a popular brand.  They can then use these niches to sell targeted advertising.  And while Yahoo isn't seeking the approval of the brands themselves, they hope that these companies will play ball and provide them with some extra content in exchange for promoting the brand.  Future portals could include \"American Idol\" and \"The Lord of the Rings\", according to Yahoo.\nJust like the relaunch of Yahoo Food and Yahoo TV, these portals might help Yahoo to bring together some of their scattered social offerings.  Since Flickr and del.icio.us have such unique identities, it wasn't clear how they'd be integrated into other services: now it seems they'll be treated as huge, free content repositories.  It's a good idea that's easy to execute on, so it makes perfect sense for Yahoo to go down this route.  That said, it's really just a continuation of what Yahoo has always done: take some content, and package it up into a portal.  The only difference these days is that some of the content comes from the users themselves.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/11/30/yahoo-to-launch-brand-sites-with-avatars-yahoo-answers-delicious-flickr-and-more/>