<http://schema.org/description>
"Chinese messaging service WeChat has\u00A0over 270 million\u00A0active users worldwide at the last count -- how do you compete against its overwhelming popularity?\r\n\r\nWell, Chinese e-commerce ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/01/02/chinas-alibaba-is-paying-users-to-sign-friends-up-to-its-chat-app/?_escaped_fragment_=t7vHS>