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"Marketing speak and the cynicism of journalists do not mix well. The usual phrases wheeled out by brand managers about how their brand of whisky/vodka/fruit juice (delete as appropriate) personifies t..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/the-just-drinks-blog/a-changing-marketing-climate_id70.aspx>