<http://schema.org/description>
"&lt;p&gt;No matter what type of business you are in and no matter what position you may hold, you will run into \u201CEd. \u201D Ed is not a real person but a type of person you may encounter from time to time. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/sooner-or-later-we-all-run-into-ed>