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"Surrey-born, London-based designer Margaret Howell has several stores in Europe (the latest opened in Paris this year), 66(!) in Japan, and exactly zero in the United States. But as of this week, you can pick up her wares on U.S. soil, thanks to Ryan Conder of the Los Angeles men's shop South Willard, who just picked up Howell's main and secondary MHL lines. What do all those Japanese dudes know that we don't? To start with, that Howell's designs are finely crafted but unassuming\u2014fashion with a lowercase f. (There's an unfussy, workmanlike quality to her details and fabrics, like the blocky chest pockets on a twill overshirt, pictured left.) Tailored shirting, jackets, and knits are cut loose, in a palate that'll look plenty familiar to fans of Christopher Bailey's last few collections for Burberry. Not very L.A., perhaps, but then, as Conder will attest, not everyone in town wears Ed Hardy.\n\n MHL scoured twill overshirt, $216, and chambray flannel shirt, $183, available at South Willard, 8038 W. 3rd St., L.A., (323) 653-6153, southwillard.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/this-just-in-margaret-howell-at-south-willard>