<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/sport/blog/2009/nov/02/cricket-free-to-air-sky-money-rights"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/sport/blog/2009/nov/02/cricket-free-to-air-sky-money-rights>