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"Not even a fortnight after DISH Network snagged Frank Caliendo to push its satellite TV service, and merely hours after Michael Bay was caught speaking out for Blu-ray yet again, it seems that Verizon has found a way to get the aforementioned filmmaker to plug its wares. More specifically, Mr. Bay will be an integral part of the fiber carrier's \"This is FiOS; This is Big\" campaign, which aims to demonstrate how FiOS \"is the best and first choice for home entertainment.\" We know, most of you out there will do just about anything to avoid an ad, but if you're curious about this particular one, feel free to head here and take a peek."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/02/16/verizon-grabs-michael-bay-coaxes-him-to-campaign-for-fios/>