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"Xbox Group product manager Aaron Greenberg has refuted reports that Toshiba-Samsung Storage Technology Corp will develop a Blu-ray drive for the Xbox 360, claiming owners of the console would not be interested in such an add-on. &amp;quot;We have no plans to integrate Blu-ray into the Xbox experience,&amp;quot; he told Major Nelson. &amp;quot;We believe that we shouldn&amp;#039;t force people to pay for things they don&amp;#039;t want.&amp;quot; Following the commercial failure of the HD-DVD format Microsoft decided to invest in, Greenberg also stated that Microsoft&amp;#039;s position on high-definition movie and TV content is currently centred around digital distribution. &amp;quot;We&amp;#039;ve invested in a massive library of entertainment content. That&amp;#039;s why we&amp;#039;re bringing things like Netflix to members in the US, that&amp;#039;s why we&amp;#039;re growing our library in Europe, that&amp;#039;s why we&amp;#039;re adding all types of entertainment experiences around the world.  &amp;quot;And Blu-ray: who knows? I&amp;#039;ll tell you one thing: if you look at retail sales and availability, there&amp;#039;s not a lot there, and what is there is at a premium,&amp;quot; he added. &amp;quot;No one knows what Blu-ray will be. It&amp;#039;s pretty clear it&amp;#039;s not the next DVD, right? The days of one physical format being the standard I think are gone... We&amp;#039;re not sure if it&amp;#039;s the next UMD or DVD.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a132422/no-blu-ray-add-on-for-xbox-360/>