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"Cyworld doesn't seem to have made many headlines since its US launch back in March.  But today they're announcing a partnership with NBC around the daytime drama \"Passions\".  \nCyworld, you might remember, revolves around \"minihomes\" which users can decorate with virtual items - as part of the deal, Cyworld will create special \"Passions\"-related items to be purchased with Cyworld's Acorn currency.  Cyworld and NBC plan to split any revenue earned.  They're also launching a special Cyworld profile on the Passions site - the show's main character will have a themed miniroom and a journal.  \nAlthough the partnership sounds odd at first, there's a simple reason for it: demographics.  The audience of Passions mainly consists of young girls - that's the same demographic that Cyworld wants to attract with its cute avatars and add-ons that can be bought for a few cents.  Cyworld was originally compared to MySpace, but it seems that their user base will trend younger and they'll gain more female users than most US social networks.  Similar avatar-based services include Habbo Hotel and Faketown."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/12/20/cyworld-partners-with-nbc/>