<http://schema.org/about>
"We were so intrigued by the  H\u00F6vding airbag bike helmet that we covered it twice, here and here. While we might have been a bit dubious about a $500 one-shot helmet designed to prevent helmet head, the judges at INDEX, the world's"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/bikes/havding-airbag-helmet-wins-worlds-largest-design-prize.html>