<http://schema.org/about>
"ACT-Responsible organizes the work of advertisers promoting sustainable causes into three categories: Taking care of (1) the planet, (2) yourself, and (3) others. But their own work, provocatively depicting the tragic consequences of our choices on future"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/slideshows/culture/coolest-environmental-advertising/page/2/>