<http://schema.org/articleBody>
"Social, mobile, visual. \nThese are the tenets of the new Mashable. They are part of a growing trend for publishers \u2014 one that moves away from platform-specific, walled-off apps. And it makes sense. While you may hear \"mobile device\" and think of best-selling smartphones, Mashable is viewed on an average of 2,000 different devices every month. \nOne aspect of this trend not often talked about is comments. Think about it: Most news sites have comments, and yet there's no standard for how we're going to bring them onto the mobile web. And with that representing a huge and growing piece of the traffic puzzle for publishers, this presents a sizable gap in the vision of sites thinking about mobile. It's also not surprising, given how many news sites seem to consider their comments to be an afterthought. As audiences scale, it becomes increasingly difficult to maintain a commenting community and expect high-quality contributions. But that doesn't mean we should let these contributions from our users fall by the wayside. If we want our sites to embrace social, mobile and visual, why wouldn't we bring our comments along?\nAt their worst, Internet comments can more than live up to their poor reputation. But looking the other way, as many sites do, is like letting certain neighborhoods fall into disarray while pouring resources into developing others. We take care every day to make our comments an important part of the site experience. Our community team is hard at work every day making sure that we hear your voices, and our authors actively participate in discussions on their stories. After all, the voices of our readers are directly reflected on our site any time they comment. \nWith that in mind, we've relaunched our comments on the new Mashable with a new platform: Livefyre. Comments will still integrate with your Mashable Follow profile, and Livefyre will help offer a dynamic experience.\nIt's a given now that news is social. While people certainly use social networks to discuss and share, I don't think publishers should completely let conversation go elsewhere. We have the ability to empower our readers to have conversations and express themselves. Let's give them tools to do that. \nOn Mashable, we can now offer much faster comment posting and deeper discussion threading, as well as allowing you to share comments out to social networks. So if you've added your 2 cents on a Mashable story, you're just a click away from inviting your Facebook friends and Twitter followers to come see it and add their thoughts too. And because we know relevant discussions are happening on social sites all the time, we've made it easier to pull those conversations into the comment thread on a story for a more centralized experience.\nYou can also now post rich media in the comments on Mashable, providing a more interactive experience. Want to react to a story with a photo or share the next big viral video? Just drop in the link and the media loads instantly. This will help our comments be a more fun, dynamic space for our readers to share with us. We understand that as the web broadens, people express themselves in a myriad of ways, and we want to encourage you to post a GIF or a Spotify track if that's the best way to get your point across.\nA common complaint I've heard over the last two years is that our comments don't work on mobile. Now they will when you visit our site in your mobile browser. We know that mobile is not a second option anymore \u2014 it's increasingly becoming the way people interact with news. To cut voices out of that doesn't makes any sense. Our content should be delivered in an equally excellent experience no matter what device you're using \u2014 and so should yours. \nPhoto via iStock,  mrPliskin"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/12/06/future-of-online-commenting/>