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"Amid fierce competition from smartphone manufacturers, Samsung is feeling the pressure to break new ground -- and\u00A0it has selected London to host its next innovation center to focus on software development, Marketing Magazine reports.\r\n\r\nBrendon Kim, senior director of Samsung\u2019s Open Innovation Center, told Marketing Magazine that a London-based center is likely to launch in two years, which would help it engage better with software startups in the region.\r\n\r\nThe planned move comes after Samsung set up\u00A0a Strategy and Innovation Center\u00A0in Silicon Valley earlier this year, aimed at helping it\u00A0further integrate with startups there, as well as work with accelerators and other larger companies like Google and Facebook.\r\n\r\n\u27A4 Samsung picks London for next software innovation center [Marketing Magazine]\r\n\r\nHeadline image via Jung Yeon-Je/AFP/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2013/11/19/samsung-looks-to-london-for-better-software-as-it-plans-a-new-innovation-center-for-the-city/>