<http://schema.org/description>
"While Facebook gets a lot of the attention when it comes to \u2018sexy\u2019 marketing campaigns by brands, there are some great examples from Twitter, that show how brands are using the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/05/15/successful-twitter-campaigns/?awesm=tnw.to_1Ce7v>