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"HootSuite App Directory now includes Google's other social network\u00A0Orkut, the social dashboard company announced on its blog.\u00A0As the Canadian startup points out, this new feature is targeted at Brazil, which is the country where the vast majority of Orkut users live.\r\n\r\nThe announcement isn't exactly a surprise; as we reported in February, HootSuite is now available in\u00A0Brazilian Portuguese, and\u00A0we already knew that Orkut integration would soon follow.\u00A0In practical terms, it means that you don't have to leave your dashboard anymore to update your Orkut account and read posts from your friends:\r\n\r\n\r\n\r\nTo install the app, all you have to do is to visit the Tools section of HootSuite\u00A0and click on App Directory in the Launch Bar. It is worth mentioning that Orkut is only one of a growing number of HootSuite apps,\u00A0from popular platforms like YouTube and Tumblr to specialized options such as TrendSpottr and GetSatisfaction.\r\n\r\nBeyond HootSuite's global app strategy, this integration is also part of the company's recent push towards Brazil:\r\n&amp;quot;Orkut is the latest treat in our goodie bag for Brasil. In addition to completing the Portuguese dashboard localization, HootSuite has created two new Owlys (Brasilian Football Owly\u00A0and\u00A0Carnival Owly), designed new\u00A0Brasilian wallpapers for desktop and mobile, added some Portuguese resources to our\u00A0library\u00A0(including\u00A0a new social media best practices info sheet) and helped host a\u00A0HootUp in S\u00E3o Paulo,&amp;quot; HootSuite reminds on its blog.\r\nToday's blog post also contains interesting details on HootSuite's decision to integrate with Orkut. As we pointed out in our previous story, the once-dominant social network has lost its leadership in Brazil, which made us wonder if HootSuite's move was still relevant. Yet, the startup insists that it spent months listening to feedback from its local users, before deciding to go for what suits them best:\r\n&amp;quot;While Facebook recently overtook Orkut as Brasil\u2019s most popular social network \u2013 we received a considerable amount of feedback to add the network \u2013 especially from long-time social media enthusiasts,&amp;quot; HootSuite writes.\r\nBased on recent conversations with local insiders, we are still skeptical on claims that Orkut has 66m active users, as time spent on the network seems to have fallen\u00A0lately. On the other hand, Google Brasil apparently hasn't given up on Orkut and keeps on introducing new features, from an iOS app to community themes.\r\n\r\nNo matter where the truth lies, we have to acknowledge that it's hard to see how this integration would hurt. Ultimately, HootSuite has very little to lose here, and it seems little effort compared to the opportunity to please its Brazilian users.\r\n\r\nIt is also worth noting that HootSuite opted for a progressive rollout; phase 2 of Orkut integration is already in the works, and the company will likely listen to feedback to select and implement additional features.\r\n\r\n\u27A4 Orkut for HootSuite"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/04/03/hootsuite-integrates-with-googles-other-social-network-orkut-and-continues-brazil-offensive/screenshot-2012-04-03-a-17-55-17/>