<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FWestland-Boy-Is-a-Finalist-in-PETA-Kids---Cutest-Vegan-Kids--Contest.aspx>