<http://schema.org/description>
"Back in December last year, we brought you news on fashion startup Mallzee, a recommendation app for iPhone that learns a user\u2019s style and suggests clothes they might like to buy ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/08/27/mallzee-makes-moves-become-go-shopping-destination-clothes-mobile/>