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" Once again, it&amp;#039;s the best time of the college sports calendar. School pride abound; kids and alumni alike chanting, &amp;quot;WE ARE&amp;quot; \u2014 something meaningful \u2014 &amp;quot;!&amp;quot; as mascots rouse them from courtside. But if you think about all that, it&amp;#039;s a bit strange. Why are people from D.C. calling themselves Hoyas? Or a bunch of upstate New Yorkers, Orange? We&amp;#039;re not going to say that having a school nickname is idiotic. Not at all. But it&amp;#039;s hard to argue that a number of them couldn&amp;#039;t be vastly improved by, say, a liberal application of Reason, and History, and, most importantly: Ecology. In any case, enforcing a rational mascot-naming process is preferable to slapping yet another jungle cat indigenous to the Orient beneath a middle-American university&amp;#039;s name and having it dance around the sidelines and hug children. So we took it upon ourselves to do just that for seven of this year&amp;#039;s tourney contenders.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/sports/a20627/college-nicknames-need-fixing/>