<http://schema.org/description>
"When your products are considered to be fairly fungible with those of your competitors, you can make incremental improvements and hope they are sufficient or you can take a bigger risk and try to make a big difference. The latter is what the people at Motoman selected."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.autofieldguide.com/articles/de-commoditizing-the-robot>