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"With the announcement today that Fisker Automotive will debut the first factory-built Karma plug-in hybrid at the upcoming Paris Auto Show, thought you might want to see how Fisker is planning to market the 4-door, 4-seat sedan. To get an idea, check out the accompanying commercial shot by cinematographer Wally Pfister, of Inception, The Italian Job and The Dark Knight fame. The marketing campaign is called &amp;quot;Pure Driving Passion,&amp;quot; and its aim, according to Fisker, is to show that &amp;quot;environmentally conscious vehicles can be sexy.&amp;quot; It&amp;#039;s said in the commercial that the Karma is &amp;quot;designed to get you hot, not the planet.&amp;quot; As to when we&amp;#039;ll actually drive a Karma has yet to be made official, but the latest word from Fisker is that production will begin in the first quarter of 2011.        Related posts:  Fisker Karma Plug-In Hybrid Headed to China Fisker Karma and Sunset Fisker Karma Uses Low Carbon Leather  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.roadandtrack.com/new-cars/news/a298/lustful-fisker-karma-commercial-15881/>