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"  McDonald&amp;#039;s Happy Meals are famous for providing kids with a meal and a toy. But for the next five weeks, youngsters in the UK will find something other than a plastic toy accompanying their burgers and fries \u2014 instead they&amp;#039;ll find books. As part of its Happy Readers campaign, McDonald&amp;#039;s UK locations will provide non-fiction books from publisher DK&amp;#039;s &amp;quot;Amazing World&amp;quot; series in Happy Meals. The campaign follows a successful 2012 pilot that introduced millions of copies of books from children&amp;#039;s author Michael Morpurgo into the tiny hands of Happy Meal diners. According to McDonald&amp;#039;s, surveys showed that 9 out of 10 parents wanted to see more book promotions from McDonald&amp;#039;s following the pilot. McDonald&amp;#039;s is undertaking the current campaign in partnership with publishers, retailers, and Britain&amp;#039;s National Literacy Trust. The fast-food giant reports that by the end of 2014, it will have handed out at least 15 million fiction and non-fiction books as a result of the Happy Readers program. Jonathan Douglas, the director of the National Literacy Trust, commented, &amp;quot;Our research tells us that there is a very clear link between book ownership and children&amp;#039;s future success in life so it is very concerning that one in three children in the UK don&amp;#039;t own a book and half of kids don&amp;#039;t really enjoy reading.&amp;quot; He commended McDonald&amp;#039;s for its new program, insisting that it has &amp;quot;the potential to make a real difference.&amp;quot; What do you think of the new program? Would you like to see the Happy Readers campaign in U.S. locations? Find more great food content on Delish:  Search for the perfect recipe from our homepage Find out the latest food news Get a recipe book to save your favorite dishes Sign up for our free newsletters  Check us out on Facebook, Pinterest, and Twitter  "^^<http://www.w3.org/2001/XMLSchema#string>
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