<http://schema.org/description>
"If you've been using Facebook Insights to try to get an idea about what is happening with your Facebook page, you're likely seeing some interesting results. Unfortunately, you're also ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/08/03/pagelever-the-facebook-analytics-app-by-which-all-others-will-be-measured/?fromcat=all>