<http://schema.org/headline>
"VUDU, Walmart and Disney join forces, add a free streaming copy to Toy Story 3 Blu-ray discs"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2010/11/02/vudu-wal-mart-and-disney-join-forces-add-a-free-streaming-copy/>