<http://schema.org/headline>
" Halloween Costume Contest 2012: Email us a photo of you in costume with phone or tablet in hand and you could win!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://crackberry.com/halloween-costume-contest-2012-email-us-photo-you-costume-phone-or-tablet-hand-and-you-could-win>