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"   The Proenza Schouler logo&amp;#039;s just begging for a perfume label.  Shirley Cook, the CEO of Proenza Schouler, is featured on IntoTheGloss today. Among other things, she mentions her recent interest in perfume. Cook, who met Jack McCullough and Lazaro Hernandez at Parsons, says they&amp;#039;ve started to think about developing a Proenza Schouler fragrance. &amp;quot;We&amp;#039;ve been researching perfume\u2014eventually we&amp;#039;d like to have one\u2014so I wanted to understand the market better and also understand what is nice and what isn&amp;#039;t nice,&amp;quot; she says. When Proenza launched handbags a few years ago they turned into an unexpected phenomenon. It may be too soon to call the PS1 this generation&amp;#039;s classic, but it&amp;#039;s heading in that direction (with little competition from its contemporaries), and fragrance is the next huge step in building a fashion brand. Cook also mentions that she hasn&amp;#039;t washed her hair in six weeks\u2014and doesn&amp;#039;t plan to. Discuss. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/news/a6304/proenza-perfume-on-the-horizon-19751/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>