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"Editor's Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.\nSTARTUP DETAILS:\nCompany Name: We Heart Places\n20-word Description: It is delicious for places. We Heart Places is a utility for bookmarking places and addresses in the real world.\nCEO's Pitch: We Heart Places is a tool we built to scratch an itch of mine. I'd like to be able to note down places I'd like to visit, then recall them on a city-by-city basis. We built it as a social utility, because it'd also be awesome to recommend places to our friends when we knew they were going to be visiting a city, as well as being able to see my friends recommendations on a city by city basis.\n\nMashable's Take: Many are wont to get up and go, depart from their daily routines and travel the globe in search of geographic fulfillment (or something to that effect). We make lists of destinations. \u201CWhen the time is right, I\u2019m going here, here, here, and here. And here. And there.\u201D In that case, there are plenty of simple ways to chart one\u2019s course, as it were, with online mapping and photography and the like. Only several days back we stole a glance at Placefav, which, put briefly, allows users to place a dozen locations on a page to share with friends and Web users at large. That goes for places near and far. We Heart Places is very similar in concept. They differ in two ways, though, both of which make We Heart Places worth a browse and maybe even a sign-up regardless of one\u2019s interest in Placefav.\n\nFirst, the purpose of We Heart Places is to do as much memorializing as planning. You can of course share where you\u2019ve been. Nothing really stops you from doing that. But if you want to tell the small, budding crowd at We Heart Places your nomadic, Earth-bound goals, you can do that, too. On a technical note, We Heart Places connects with the vast pool of photography on Flickr. Placefav is about Panoramio. That is because Placefav is more about location, and where the user is currently in relation to his or her favorite places. We Heart Places takes a more generalist approach. This I happen to enjoy as much or perhaps more than the strict 100-Main-St. approach.\n\nOn to the topic of utility. Wonderfully enough, We Heart Places is easy to operate. Immensely so. The process of adding a location, complete with imagery, can take mere seconds. For example, say you want to visit the Eiffel Tower sometime in the future. Just enter the place of destination, click on the location field, and the website automatically produces the basic address. Add a brief memo to your post if you wish, and you can then browse a pool of photographs culled from the public Flickr archive tagged with corresponding metadata. That\u2019s all there is to it. Furthermore, you can edit after the fact, so if you change your mind on the graphic or want to rearrange your list for any reason, you may.\nAs you can see by the frequency of updates published to the website\u2019s blog, development of We Heart Places is ongoing, and so things you might find absent or lacking may well be addressed in short order. But on the whole, it's safe to assume things will remain much the same as they are today insofar as design and function. Which is good. That in my view was what previously set Placefav in a unique light when it debuted last month. And it is what makes We Heart Places just as intriguing - if not more so.\nSponsored By: Sun Startup Essentials\nweheartplaces company profile provided by TradeVibes\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/09/04/we-heart-places/>