<http://schema.org/description>
"Heather Hunsinger was at SXSW and she noticed that there were taxi cabs giving people free rides.  This one was sponsored by Microsoft for the Bing It On campaign where they want people to try searchi"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/photos/bing-it-on-taxi-16502.html>