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"Just 12 weeks post launch, IntoNow, makers of an iPhone app that \"listens to\" and tags television shows, is being acquired by Yahoo. \nYahoo is announcing the deal Monday morning sans terms, but our sources confirm that the price is somewhere between $20 million and $30 million, and IntoNow will get 80% of the total purchase price in cash and the rest in stock options.\nIntoNow's seven-person team will join Yahoo. The product will remain independent for the time being, and the team's next priority will be to push out an Android application as fast as possible.\nIntoNow splashed on to the seen in early January with its extraordinary iPhone app for tagging TV shows using its patented SoundPrint technology. The startup has since partnered with MTV and Pepsi. The latter marked its first foray into ad-tagging and presented the startup with a viable avenue to monetize its technology.\nDuring its short lifespan, the startup attracted the attention of multiple venture capitalists and potential buyers, according to our sources, who were eager to invest. IntoNow opted to work with Yahoo instead as it believes it can build out its TV and ad-tagging experience at a much bigger scale.\nAs of last week, IntoNow was closing in on 600,000 users and averaging 25,000 to 35,000 tags per day."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/04/25/yahoo-into-acquisition/>