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"  Apologies to anyone who bet on &amp;quot;pro surfer&amp;quot; for Cameron Diaz&amp;#039;s next career move; she&amp;#039;s decided to go in another direction. WWD reports that the actress purchased a stake in footwear and accessories brand Pour La Victoire, where she&amp;#039;ll also become the artistic director. Diaz will ease into her new role with a fall and holiday campaign featuring &amp;quot;Cameron&amp;#039;s Picks,&amp;quot; and then she&amp;#039;ll try her hand at designing. The first item she&amp;#039;ll be tackling is a pair of shoes that&amp;#039;s functional, fashionable, and good quality.  It&amp;#039;s notoriously hard for celebrities to break into the higher-end fashion world, and Diaz won&amp;#039;t be the face of her designs in the brand&amp;#039;s ad campaigns. While she&amp;#039;s known for being stylish on the red carpet, it will be interesting to see if consumers will buy items she actually designed. Still, kudos to Cameron for trying her hand at something new, even if it is outside her wheelhouse. I, for one, would be much more into a Cameron Diaz line of wetsuits, and I don&amp;#039;t even surf.     poll by twiigs.com    "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.redbookmag.com/fashion/trends/news/a15670/cameron-diaz-fashion-designer/>