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"Whether or not you've mustered up the courage to watch the boundary-crossing movie that is Br\u00FCno, you've probably seen a few tweets from moviegoers sharing their colorful movie watching experiences. If ticket sales are any indication, those very tweets may have resulted in a drastic decline in sales between Friday and Saturday, causing the movie to fall as much as $20 million short of some expectations.\nAccording to box office results, Br\u00FCno, albeit the number one grossing movie at the box office pulling in $30.4 million, saw almost a 40% drop in ticket sales from Friday to Saturday, and lost even more steam going into Sunday. And Time thinks Twitter might be to blame claiming that \"Br\u00FCno could be the first movie defeated by the Twitter effect.\"\n\nSo what changed between Friday and Saturday? Only one thing: people actually saw the movie. With the advent and popularity of instantaneous feedback via social media, especially Twitter, would-be moviegoers could have been heavily influenced by those who were offended, shocked, or simply not entertained by the in-your-face homosexual content and turned to Twitter to post their opinions. After all, Br\u00FCno has been a trending topic on Twitter for several days, which means millions of users were exposed to the real-time feedback of those who watched the movie.\nPerhaps the most telling sign of Twitter's influence over moviegoers were the plunging ticket sales on day two. Time.com explores the performance of other top grossing movies on their opening and subsequent weekends, all of which showed much less drop off even into their second weekend. The magazine writes, \"[Bruno] plummeted nearly 40% its second day, to $8.8 million. Meanwhile, the next five movies on the chart \u2014 Ice Age 3, Transformers 2, Public Enemies, The Proposal and The Hangover \u2014 all saw substantial increases from Friday to Saturday.\"\nAnd while studio execs were thrilled by Br\u00FCno's preview and opening night numbers and in turn were projecting up to $50 million for the weekend, those first day numbers found a reality check in consumer opinion.\n\nIt certainly doesn't help that GLAAD, The Gay and Lesbian Alliance Against Defamation, disapproved of several of the homosexual scenes in the movie, believing them to reinforce negative gay sterotypes, and that news of their malcontent hit the Twittersphere with full force. Of course, we'll never know exactly why Br\u00FCno's ticket sales saw such huge a drop off, but it's certainly not far-fetched to believe that Twitter, and social media in general, created a word of mouth effect that was counterproductive for the movie."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/07/13/bruno-twitter-reactions/>