<http://schema.org/headline>
"The Easiest\u00E2\u20AC\u201Dand Hardest\u00E2\u20AC\u201DWay to Be More Creative"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.inc.com/jeff-haden/easiest-and-hardest-way-to-be-more-creative.html>