<http://schema.org/headline>
"Full-Swing Keys - Rick Smith: Get Out Of The Rough"^^<http://www.w3.org/2001/XMLSchema#string>
<http://video.golfdigest.com/watch/rick-smith-get-out-of-the-rough-jan-2013?mbid=marketing_paid_tp_cne_oo_taboola>