<http://schema.org/target>
"http://www.peta.org/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FPhoenix-Woman-Receives-PETA-Award-for-Heroic-Rescue-of-Dog.aspx>