<http://schema.org/alternateName>
"Pittsburgh Post-Gazette"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.post-gazette.com/morning-file/2013/08/20/Walkabout-Lawrenceville-pair-end-up-in-the-market-to-start-new-grocery/stories/201308200133>