<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/en/north-bergen/nycnb/hoteldetail?cm_sp=OSMAM-SB-US-EN-HED1-AIX-MHR-NewYork.html>