<http://schema.org/description>
"Believe.in has always been a beautiful, well-designed platform that enables everyday people to co-ordinate and promote their fundraising efforts. A site redesign that rolled out today ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/10/01/believe-in-redesigns-its-beautiful-social-fundraising-platform-with-a-new-tile-layout/>