<http://schema.org/articleBody>
"   Photo: Geren Ford  The daughter of an abstract expressionist painter, designer Geren Lockhart grew up between two iconic places: Northern California and Soho in the 1970&amp;#039;s and 80&amp;#039;s. Her new multi-purpose Hollywood complex opening this weekend\u2014a converted industrial warehouse with a showroom, rent-able event space, office, design workshop and retail area dubbed The Annex\u2014reflects the innate sensibility that childhood instilled in her. That the white walls are lined with artwork by her father&amp;#039;s contemporaries is just an added bonus. On top of a much needed retail hub, the Annex is meant to be a sort of think tank meets hangout for tastemaker friends, as well as a store. &amp;quot;We looked at the interactivity of the online shopping experience intuitively and considered how we could create the same kind of fluidity and integration for the Geren Ford brand,&amp;quot; the designer said. &amp;quot;Simply put, we&amp;#039;re creating room for cool stuff to happen.&amp;quot;   Photo: Geren Ford  The boutique itself stocks Lockhart&amp;#039;s current collection as well as an eclectic array of ancillary objects. That means everything from vintage Hermes playing cards, decanters, gas lanterns, McCoy pottery and Bonnie Cashin Coach clutches. Meticulously curated vintage YSL, Lanvin and Valentino scarves and Gucci sweaters compliment the designer&amp;#039;s own fall leather mini-skirts and signature drawstring pants with color ways and utilitarian-meets-Parisian silhouettes inspired by Chinese artist LanLan. &amp;quot;We&amp;#039;re procuring product, creating product and collaborating on product,&amp;quot; Lockhart says, referencing Baggu reusable shopping bags featuring her father&amp;#039;s ink drawing. &amp;quot;It&amp;#039;s a portal into the lifestyle of the brand; an incubator for ourselves, for our friends and for what&amp;#039;s possible.&amp;quot; The Annex will be open to the public from 2PM to 4PM tomorrow and on Saturdays, by appointment, after that. It&amp;#039;s located at 1034 Seward St. in L.A. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/shopping/news/a7603/geren-lockharts-new-everything-space-31342/>