<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2011%2F09%2F22%2Fdid-your-salmon-dinner-kill-a-sea-lion.aspx%3FPageIndex%3D2>