<http://schema.org/dateCreated>
"2012-07-02T17:11:23Z"^^<http://schema.org/Date>
<http://popcultureblog.dallasnews.com/2012/07/khyis-cooler-n-hell-fest-amps-up-the-texas-red-dirt-country-sound-at-southfork-ranch.html/>