<http://schema.org/description>
"Uber has just launched a new feature which lets users\u00A0split the cost of a trip when riding together in the same car.\r\n\r\nThe fare splitting\u00A0feature is now live for users on iOS and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/07/15/uber-launches-new-fare-splitting-feature-making-it-easy-for-groups-to-split-the-cost-of-trips/>