<http://schema.org/description>
"While we knew that Amazon-owned Netflix rival LoveFilm was to offer its users the option to switch their login details over to use their Amazon credentials, it seems this will now become ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2013/06/26/european-netflix-rival-lovefilm-will-now-require-you-to-log-in-with-your-amazon-account-credentials/?_escaped_fragment_=wCTUx>