<http://schema.org/name>
"Awful Announcing"^^<http://www.w3.org/2001/XMLSchema#string>
<http://awfulannouncing.com/2011-articles/i-swear-thats-never-happened-before-harry-carays-premature-congratulations-for-derek-jeter.html?_escaped_fragment_=%2Fandrewbucholtz>