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"The URL\u00A0DVD.com now automatically redirects to\u00A0dvd.netflix.com, Domain Name Wire reports,\u00A0raising suspicions that the streaming and DVD rental company may have bought this coveted address.\r\n\r\nHowever, Netflix hasn't made any official announcement yet, and a\u00A0whois lookup\u00A0for the DVD.com domain doesn't clearly reveal its owner's name:\r\n\r\n\r\n\r\nStill, Domain Name Wire picked up subtle clues supporting this possible purchase, such as the fact that\u00A0the nameservers have recently &amp;quot;changed from worldnic.com to ULTRADNS.NET, the same DNS provider Netflix uses.&amp;quot;\r\n\r\nAccording to the site, the presence of whois proxy DNSTinations also points in the same direction, as\u00A0Netflix has previously worked with a related brand protection company called Mark Monitor.\r\n\r\nIf the information was to be confirmed, it would be interesting to know how much DVD.com sold for; as you can imagine, this kind of domains don't usually come cheap, though we may never know the exact sale price.\r\n\r\nOne thing is for sure: DVD.com is a much better name than Qwikster. As you may remember, this was the brand that Netflix was planning to use for its DVD-only spin-off before criticism made it back down.\r\n\r\nUpdate: Netflix has now confirmed the domain purchase, TechCrunch reports."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/03/30/dvd-com-redirects-to-netflixs-dvd-home-page-hinting-at-a-domain-purchase/>