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"A Search Engine Watch Forums thread has a poll asking members to vote on the most important factor they believe determines your CTR (click through rate) on your ad.  The options include:Title\nAd Copy\nDisplay URL\nPosition\nNarrowness/broadness of keywords in group\nDynamic Keyword Insertion\nOther (please specify in comments)\n\nMember PPC feels that is an industry by industry variance that comes into play here, but overall, he believes \"position and narrowness/broadness or keywords\" are the most important factors.  SEW Moderator, Discovery, says;In my view, a narrowly defined set of keywords, used within focused ad groups is what gives you a solid position resulting in a high CTR. Then on top of solid keywords you have a related title and ad copy, both of which should be different from the viewable competition. With this set up and a competitive CPC you should achieve the best CTR.But overall, the list makes a good checkpoint on what you should look for in your ads.Forum discussion at Search Engine Watch Forums."^^<http://www.w3.org/2001/XMLSchema#string>
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