<http://schema.org/description>
"I was speaking with some folks at an unnamed technology company today about product names, and in a follow up email someone referenced a document that said: ... ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hanselman.com/blog/CommentView.aspx?guid=1d0a0f1a-c657-4ab1-b666-e80f26ba8b3b>