<http://schema.org/alternativeHeadline>
"Mordechai Rubinstein, the man behind the street style blog Mister Mort, shares his love for New Balance, Brooks Brothers, and the hottest Jamaican dance party around"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/gallery/mister-mort-mordechai-rubenstein-10-essentials-interview>