<http://schema.org/about>
"When you've got a great slogan and greater cause good things will happen  At least that's the lesson 9 year-old Amanda Ketterer learned recently, inspired to whip up a batch of seven gallons of lemonade and spend the next six and a half hours"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/young-marketing-whiz-creates-lemonade-for-chimp-aid.html>