<http://schema.org/description>
"When US shoppers buy organic, they're usually confused about what they're getting. A new survey (pdf) by the Consumer Reports National Research Center finds that 84% of US adults sometimes buy organic-labeled food (and 45% buy it once a month or more.) But the majority of survey respondents were unclear on what these labels actually..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/204768/what-you-actually-get-when-the-package-is-labelled-organic/>