<http://schema.org/alternativeHeadline>
"Bus Guru: This mobile app gives you live bus times and optimum routes in London"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/11/15/bus-guru-this-mobile-app-gives-you-live-bus-times-and-optimum-routes-in-london/>