<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/gb/en/rock-island/rkiil/hoteldetail?cm_sp=OSMEU-SB-GB-EN-HPD8-AIX-MHR-davenport%20.html/photos-tours>