<http://schema.org/headline>
"Herndon defeats Fretwell in Northport mayor&amp;#8217;s race"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tuscaloosanews.com/article/20081007/NEWS/810070266?Title=Herndon-defeats-Fretwell-in-Northport-mayor-s-race>