<http://schema.org/name>
"Hey Facebook, chat app Line is introducing video ads that users will be paid to watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/mobile/2013/12/20/hey-facebook-chat-app-line-is-introducing-video-ads-that-users-will-be-paid-to-watch/>