<http://schema.org/description>
"&amp;amp;lt;p&amp;amp;gt;&amp;amp;lt;span&amp;amp;gt;Using social you can build email addresses that are far more targeted based on social&amp;amp;lt;/span&amp;amp;gt;&amp;amp;lt;span&amp;amp;gt; &amp;amp;lt;/span&amp;amp;gt;&amp;amp;lt;span&amp;amp;gt;data to create highly targeted segments.&amp;amp;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blog.wishpond.com/post/44268211903/social-media-roi-how-to-achieve-new-email>