<http://schema.org/description>
"One of our favorite SuperBowl commercials from this past February was undoubtedly Volkswagen's Black Beetle, which promoted the forthcoming launch of the new 21st Century VW Beetle. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2011/05/31/the-making-of-vws-black-beetle-commercial-a-lesson-in-3d-animation/>