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"Platial  has bought Frappr, a social map community and widget network.  Both Platial and Frappr  are in the map mashup-making business, so the combined efforts of these two companies just makes one giant mapping service with a reported 15 million unique users every month and 100 million items having been geo-tagged.  That now gives Platial a 25% ownership of the market.  \nPlatial, which raised $2.4 million earlier this year, has continually launched updates and new features for offering social networkers new ways to incorporate maps into their online profiles, such as this TourMapper.  Initially these widgets focused largely on MySpace.\nThe plans are to make its map tools more web 2.0 (why not 3.0?) and more mobile as well.  So is this really an effort to dominate the market on social map tools?  And if that's the case, will this dominance be sustained as the big companies providing the actual maps (Google, Yahoo) continue to incorporate more social features with their own tools?  Google looks to be slowly forming a social network around its own maps, with an increasing amount of customization for individual users."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/10/18/platial-frappr/>