<http://schema.org/headline>
"LeBron James Is the Most Popular Writer at &amp;lt;em&amp;gt;Sports Illustrated&amp;lt;/em&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2014-07-14/lebron-james-is-the-most-popular-writer-at-sports-illustrated%23r=rss>