<http://schema.org/alternativeHeadline>
"HootSuite gets political and \u201CBumps\u201D up iPhone app features."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/08/28/hootsuite-gets-political-and-bumps-up-iphone-app-features/>