<http://schema.org/description>
"Here at The Next Web, we like to bring you the newest, most exciting startups, but what about those that are yet to launch? We've teamed up with Beta List to bring you five startups ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/01/19/5-exciting-new-startups-that-havent-launched-yet/>