<http://schema.org/alternativeHeadline>
"Geomium aims to be \u201CFoursquare for real life\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2010/07/28/geomium-aims-to-be-foursquare-for-real-life/>