<http://schema.org/about>
"My day job is in branding for good-for-the-world businesses, non-profits and organizations. So I get a fair few invites to attend events on \"branding and sustainability\", or \"how brand can"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/the-one-thing-every-brand-should-do-to-change-the-world.html>