<http://schema.org/alternativeHeadline>
"As found in a poll conducted by One Block Off the Grid, solar-installing homeowners are a rather stereotype-busting bunch: auto-obsessed, prone to cranking up the AC and not all that crunchy in the least."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/infographic-9-surprising-things-about-people-who-go-solar>