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"Adidas Energy Boost Sneaker Technology\n\n\n\n\n\n\n\nadidas Boost sneaker and technology\n\n\n\n\n\n\n\n\n\n\n\nSide view\n\n\n\n\n\n\n\n\n\n\n\nA Look Under\n\n\n\n\n\n\n\n\n\n\n\nBack View\n\n\n\n\n\n\n\n\n\n\n\nTop View\n\n\n\n\n\n\n\n\n\nWhether you're marathon runner or a casual jogger, adidas promises its new energy-boosting sneaker technology will forever change the way you feel while running. \nThat is a bold claim for any company to make, but it may be on to something. Thanks to its new cushioning material, which can rough it in super cold and hot temperatures, the new adidas Boost sneaker ($150) features thousands of small capsules which store and unleash energy more efficiently. In essence, it helps give you that extra boost. \n\"The Boost gives you the highest energy back of any shoe on the market today \u2014 or ever,\" said James Carnes, creative director of sport performance at adidas during the press event. \"Whether you are training for a marathon or going out for a light run, there is nothing on this planet in running that gives you a higher energy return.\"\n\nThe material looks almost like Stryofoam, and feels similar to it too. The capsules are molded together and retain their properties more than other materials out there, so they can absorb and release energy better \u2014 and you can feel that every time you step down.\nTraditional sneakers feature EVA foam, which returns less energy and underperforms in cold and hot temperatures.\nMatt Halfhill, publisher of NiceKicks, a top sneaker blog, says Boost is Adidas' response to Nike's LunarGlide, which also provides maximum cushioning at a light weight. However, he notes Boost is able to perform better in cold temperatures and wet conditions. \"Adidas has had a continual improvement in this area,\" he says.\nHowever, Matt Powell, an analyst with SportsOneSource, says Boost's appeal for most consumers will be the cushioning, not its ability to withstand cold. \n\"People don't run in 20-degree weather,\" he says. Powell says that while \"no single shoe makes or breaks a brand,\" he hears that retailers are cautiously optimistic about Boost.\nSEE ALSO: 10 Motivational Apps for Runners\n\nIn addition to increased comfort, Boost has its aesthetic attributes as well \u2014 it's black, lightweight and sleek. Slipping your foot in feels pillowy and soft. It may actually make you want to get up and go to the gym. Meanwhile, a stretchy, breathable mesh material runs across the top of the shoe to stabilize the foot when moving.\nThe Boost will go on sale on Feb. 28. Moving forward, the company said it will be rolling out the technology to other models, including the SpringBlade which will make its debut in August.\n\"We have big plans \u2014 we want to put Boost in all of our shoes,\" Erich Stramminger, global brands at adidas Group. \"By 2015, we will start to put the Boost in all of our premium running products. We will extend the foam into basketball, training shoes and even our streatwear label. We know Boost is a game-changer for our company, but it is also a revolution for the industry and believe it could make EVA obsolete.\"\nDo you think the Boost technology will impact the running industry? Let us know your thoughts in the comments.\nImages by Mashable"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/02/13/adidas-boost/>