<http://schema.org/description>
"Swedish startup Flattr has been running its 'online tipjar' service for a few years now, and yet it's failed to gain much traction. However, it's now taking a new direction that may ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/03/18/flattr-monetizing-facebook-likes-twitter-favorites-more/>