<http://schema.org/alternateName>
"TransWorld SNOWboarding"^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/1000161714/news/airblaster-welcomes-leanne-pelosi-to-the-family/attachment/screen-shot-2011-10-19-at-103857-am/>