<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/books/2009/jul/18/in-the-city-paul-du-noyer"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/books/2009/jul/18/in-the-city-paul-du-noyer>