<http://schema.org/headline>
"Apple\u2019s Phil Schiller gets a title update, now SVP of Worldwide Marketing"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2011/11/11/apples-phil-schiller-gets-a-title-update-now-svp-of-worldwide-marketing/>