<http://schema.org/target>
"android-app://com.nbcuni.nbc/nbctve/video/57b388c404c20833f5c927fd030c1ff7?referrer=goog_watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/deception/video/tell-me/n32850>