<http://schema.org/headline>
"Now you can decide who has to watch &amp;lt;em&amp;gt;Paranormal Activity 2&amp;lt;/em&amp;gt; first"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/now-you-can-decide-who-has-to-watch-emparanormal-a-45326>