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"Music service MOG is rolling out a free version of its subscription-streaming offering on Thursday, Sept. 15.\nUsers will have access to MOG's entire catalog of 11 million songs. Like Spotify, MOG FreePlay will be ad-supported. For the first 60 days however, fans can enjoy MOG FreePlay ad-free.\nThe launch of MOG FreePlay will also coincide with the broader launch of the new MOG website and web player. Last December, MOG released a Google Chrome web application. Its design has since been carried over into MOG for Mac [Mac App Store link] and the MOG Boxee app.\nThe new interface works well, in conjunction with MOG FreePlay, especially when it comes to the Facebook integration. If you attach your MOG account with Facebook Connect, MOG will show you music recommendations based on what you listen to and what what bands you like on Facebook.\nEarn More Free Tunes\nMOG's CEO David Hyman told us that the company has been working on the free version of its service for over a year. One of the main goals for the service was to figure out how to make the experience more social.\nLike Spotify, MOG will limit how much free music a person can listen to each month. Instead of a  time-based limit, it's track-based. MOG isn't disclosing how many tracks a user can listen to in a month, but visualizes how much music is left using a gas tank motif in the MOG player.\nThe twist, however, is that MOG will allow users to earn more free music for continuing to use and share the service with friends. For instance, creating and sharing a new playlist will give a user more free music. Referring friends will also add to the tank.\n\n\n\n\nHyman compared MOG's approach to the strategy Dropbox has employed. Dropbox spread virally in its early days thanks to space incentives users would get for successfully signing up another Dropbox member. Dropbox is an apt comparison, but we would say the implementation is more similar to Klout. The size of users' social graphs and their influence can decide how much free music is used. Hyman tells us influential social users can easily never run out of free music.\nMOG has gone on to stress they are putting systems in place to limit MOG messages from being spammed out to users of social networks. The idea is to reward people for actively using the service. \nOf course, users who want to listen to an unlimited number of songs, get mobile access and use MOG on connected devices can upgrade their free MOG accounts to paid accounts, called MOG Basic or MOG Primo.\nStanding Out From the Crowd\nIt's increasingly difficult to differentiate one subscription streaming music service from another. Most of the services, including Spotify, Rhapsody, Sony Music Unlimited and Rdio, offer users access to a similar catalog of songs and similar sharing and socialization options.\nWhat we like about MOG's approach to its free service is that the company is actively rewarding its most engaged and social users, encouraging the viral spread of the service.\nFacebook is expected to announce its new music service at its f8 developer conference next week. It will be interesting to see how MOG FreePlay aligns with some of coming social changes poised to hit the digital music landscape.\nMOG FreePlay will be available to users at 9:00 A.M. on Thursday. Give it a shot and let us know what you think of the free offering and the ways users can earn more free music."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/09/14/mog-freeplay/>