<http://schema.org/description>
"Plenty of startups are tackling the sleep problem. Wearables like Lark and Jawbone\u2019s UP track how well you sleep, while apps aim to monitor your sleep cycles by bringing your phone ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/06/05/2-weeks-casper-mattress-bedtime-never-felt-good/>