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"Olympic diver Tom Daley&amp;#039;s ITV diving show Splash! attracted a strong following for its Saturday debut. An average audience of 5.49m (22.9%) watched the celebrity reality show between 7.15pm and 8.45pm, as well as 189,000 on ITV1 +1. Clashing with BBC One&amp;#039;s new gameshow Britain&amp;#039;s Brightest, Splash! won its slot as Claire Balding&amp;#039;s first primetime entertainment vehicle began with 4.88m (20.6%).   Encouragingly, the audience for the Vernon Kay-hosted Splash! grew to a peak of 6 million in the programme&amp;#039;s last 15 minutes. After Splash!, ITV retained 4.22m (17.4%) for Take Me Out, a series high for the Paddy McGuinness dating show, which also added 193k on timeshift. However, the channel&amp;#039;s audience dipped for The Jonathan Ross Show, which started a new run with 2.88m (13%) and 357k on +1. Earlier on, coverage of the FA Cup third-round clash between Manchester United and West Ham scored 4.78m (24.3%) from 4.30pm. Yet, BBC One still topped primetime with a 20% share over ITV1&amp;#039;s 19% (+1: 0.8%), aided by impressive performances from Dale Winton&amp;#039;s In It To Win It (5.11m/21.1%) and Casualty (5.17m/21.5%), as well as a 10pm repeat of Mrs Brown&amp;#039;s Boys, which amused 4.1m (18.7%).   Channel 4&amp;#039;s film double of The Day After Tomorrow and Inglourious Basterds achieved respective audiences of 1.6m (6.6%) from 7.45pm (+1: 424k) and 1.16m (8.2%) from 10pm (+1: 119k), giving the broadcaster an average primetime share of 6.2% (+1: 1.3%). This, however, didn&amp;#039;t stop BBC Two taking third place with 6.7%, even though Dad&amp;#039;s Army was its most-watched broadcast with 2.04m (8.6%). Celebrity Big Brother was Channel 5&amp;#039;s only bright spark with 1.89m (8.5%), as the Richard Desmond broadcaster slipped to last place among the terrestrials with 4.7% (+1: 0.3%). On the multichannels, BBC Four&amp;#039;s Danish drama Borgen made a good start, with 970k (4%) for its 9pm debut.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/splash/news/a448873/tom-daley-makes-a-splash-with-55m-for-new-itv-diving-show/>