<http://schema.org/about>
"We first wrote about Unpackaged when it was a little stall with a big idea.  That idea was selling affordable organic and fair trade dry foods such as nuts, grains, beans, rice, sugar and dried fruits unpackaged. You brought your own container or were"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/unpackaged-a-success-story.html>