<http://schema.org/description>
"First launched in November 2010 by social games publisher We R Interactive, Facebook football (soccer) game I Am Playr came out of beta last October, going on to notch up a cool one ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/10/11/i-am-playr-lands-on-ios-devices-as-a-flick-football-game-starring-steven-gerrard-and-other-top-pros/?fromcat=all>