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"Capcom is launching a new game brand to focus on social games for mobile devices, it has been announced. Games published under the new brand, Beeline, will release for smartphones under the &amp;quot;freemium&amp;quot; sales model. This marks the first time that Capcom has created a separate publishing brand to target a specific videogame audience. &amp;quot;Capcom recognises that the market for social smartphone games is very different from our core video game business,&amp;quot; said Capcom president and COO Midori Yuasa.  &amp;quot;Capcom is extremely committed to the smartphone social game space, and the creation of Beeline represents a major investment and strategic refocusing of the company&amp;#039;s mobile operations.&amp;quot; Beeline will continue the smartphone game trend started by Capcom with games like Smurfs&amp;#039; Village, Zombie Cafe and Lil&amp;#039; Pirates. Core Capcom games will still release for smartphones under the Capcom publishing brand. &amp;gt; Read all our latest gaming news "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a315491/capcom-launches-mobile-social-brand-beeline/>