<http://schema.org/alternativeHeadline>
"There's an emerging form of corporate literature that's great when it works: internal memos posted by startup CEOs describing a specific management tactic\u00A0or philosophy."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/209402/jack-dorseys-refreshing-memo-is-a-reminder-to-never-sell-ideas-with-someone-elses-name/>