<http://schema.org/datePublished>
"2012-04-30T20:02:05Z"^^<http://schema.org/Date>
<http://mashable.com/2012/04/30/bear-down-tranquilizer-ap/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29>