<http://schema.org/target>
"http://www.otterbox.com/en-us/search?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.otterbox.com/en-us/SAM2-I515X.html?cgid=samsung-galaxy-nexus-cases&start=1&dwvar_SAM2-I515X_color=20>