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"SABMiller is to unveil a new packaging for its key US beer Miller Lite, in a &amp;quot;year-long commitment&amp;quot; to reinvigorate the brand.   Beginning this month, SAB Miller will roll out a new logo backed up by a comprehensive marketing plan to deliver it to consumers.   &amp;quot;We&amp;#39;re out to reinvigorate the adult beer drinker&amp;#39;s experience with Miller Lite,&amp;quot; said Bob Mikulay, Miller&amp;#39;s executive vice president of marketing. &amp;quot;We are unveiling a new look and attitude for Miller Lite with a year-long commitment to creating memorable and exciting - often unexpected - experiences for consumers to share with this great beer.&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/sabmiller-reveals-year-long-drive-for-miller-lite_id71249.aspx>