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"Google announced a few new features for AdWords including target ads by zip code, a new way to insert locations in your ads and \"clearer and more powerful\" targeting options.Zip Code TargetingWhy didn't they have this before? I am not sure.  But Google said you can now target over 30,000 US ZIP Codes with your AdWords campaigns.  You will be able to add up to 1,000 postal codes at a time to your search ad campaigns with AdWords Location Targeting.  Here is a picture:New Dynamic Location InsertionInstead of manually creating ads that have the city or state name in it, you can now use the location insertion option to dynamically create these ads.  So instead of making hundreds or thousands of ads, make one and use the syntax  {lb.city:Local}.  How does it work? Well, turn on the location extensions and then when you create ads insert that syntax.  For example, \u201CFind a {lb.city:Local} Store or Shop Online,\u201D a user viewing your ad in Chicago would see: \u201CFind a Chicago Store or Shop Online.\u201D More Clarity and ControlYour location targeting method allows you to:\r\n\r\nTarget using physical location: Reach customers who are likely to be physically located in your targeted geographic areas.\r\nTarget using search intent: Reach customers whose searches or search settings show that they're interested in your targeted geographic locations.\r\nTarget using either physical location or search intent: Reach customers with both options.\r\n\r\nYour location exclusion method allows you to:\r\n\r\nExclude by physical location only: Exclude customers who are likely to be physically located in your excluded geographic areas.\r\nExclude by physical location and search intent: Exclude customers who are likely to be physically located in your excluded geographic areas OR searching for keywords related to your excluded geographic locations.\r\nForum discussion at WebmasterWorld."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/adwords-zip-code-location-insert-14983.html>