<http://schema.org/alternativeHeadline>
"Excellent lip balm + saving puppies lives = an AMAZING product that I heart! This month, theBalm launches To the Rescue, a super hydrating vegan lip treatment that's packed with shea butter, olive oil,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/puppy-love-1>