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"Apple's share of the e-book market is bigger than many previously thought. \nTaking the witness stand at the antitrust trial between Apple and the DOJ on Wednesday, Apple executive Keith Moerer revealed that the company obtained a 20% share of the e-book market shortly after launching its iBookstore in 201, and has maintained that share in the two years since. \"E-book sales grew 100% last year at the iBookstore and it had over 100 million customers,\" Moerer said, per Publisher's Weekly.\nSEE ALSO: Mobile Phones Deliver Millions of E-Books to Developing World\n\nAsymco analyst Horace Dediu estimated in February that Apple's share of the e-book market was 24%. Other industry observers claimed at the time that the estimate was overzealous, pegging Apple's share at 10% and allocating 65% of the market to Amazon and 25% to Barnes &amp; Noble.\nIf Apple's share is growing, it's likely at B&amp;N's expense. In May 2011, B&amp;N CEO William Lynch said that its Nook division, which has since been spun into a separate company, had more than a 25% share of the e-book market \u2014 but he's been mum on those figures ever since. Industry blog The Digital Reader noted earlier this year that Amazon grew e-book sales by 70% in 2012 and the Kobo e-reader by 143%, while Nook only increased its digital revenues by 7%.\nImage courtesy of iStockphoto, ramihalim"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/06/13/apple-20-percent-ebook-market/>