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"IAC search engine Ask.com is being sued for click fraud.  A Class Action lawsuit is being brought against the search company for \"failing to adequately detect and stop 'click fraud' or other invalid or improper clicks on online advertisements.\"  Now click fraud is something every advertiser has to deal with, especially given the various account types and limits on advertising packages.  \nThey Want A Refund!\nWhat the class members are asking for is advertising credits for online ads purchased from IAC Search Media Inc. and/or Ask Jeeves Inc. on or before August 1,2005.  That goes back a couple of years, and speaks to a heightened era for click fraud, when it was a central topic of discussion in regards to online advertising.  \nWho Pays for Click Fraud?\nThe big question here is, of course, a matter of where the responsibility lies.  Who's responsibility is it when click fraud occurs?  Google ads has some measures put in place, but we all know that click fraud is a very rampant issue when it comes to online advertising; so much so that certain advertising methods have all but shifted gears in order to avoid click fraud all together.  \nIs this enough to stand up in court?  Should the search engine, or any advertising network, be held responsible for detecting and stopping click fraud?  Should the class action lawsuit make any headway, the implications will reach beyond Ask.com, spilling over to Google territory, among other major search engines.  As Ask.com has just lost its CEO and the company is still looking to become a leader by offering extra privacy features, the search engine's appeal to the consumer could be compromised with such a court case.\n[via  search engine journal]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/01/14/askcom-click-fraud-class-a-suit/>