<http://schema.org/description>
"A Hitwise post digs into the behavior of searchers and sees whether they prefer searching in the singular or plural.  Using the term \"laptop\" versus \"laptops,\" it is clear that \"laptops\" is the winner"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/016535.html>