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"With millions of Google searches performed every day, it makes sense that what people are searching for can be a good indicator of what has captured the interest of the U.S. and the world.  \nThat's exactly what Google Trends does: it tells you what's currently popular on the search engine via its Hot Trends feature, which displays how popular the search is and graphs out the volume of searches over time.\nWith Google Trends being a destination site though, it doesn't get much attention outside of those of us who track web trends.  That's changing though, because in a blog post today, Google announced that it has integrated Google Trends in actual Google Search results.  The integration is rather simple.  Now when you search a hot trend, you will find the trend and its graph at the bottom of the search engine results page (SERP).  For example, if you search for the \"Tim Tebow concussion video\" (the QB for the Florida Gators who was hurt in his game this past Saturday), you will find its hotness, how it ranks in the top 100 most popular searches, and the search volume graph:\n\n\n\n\nTo be honest, the integration isn't anything earth-shattering.  It is a logical next step to integrate trends with search results (a concept popularized by Twitter Search). Most users won't even see the graphs, as they tend to click on the first few results without ever scrolling down.  The change also only affects search users in the U.S. and Japan.\nGoogle's been on a tear lately with new additions to its historically simplistic search interface.  Search snippets and Place Pages are just two of the small additions/tweaks that add a new layer of functionality to Google (and keep it fresh as it faces stiff competition from Bing).  Trends is just the latest, but not the last, new addition that we'll see."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/09/28/google-search-google-trends/>