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"If you want to tune in to CNN's newest morning show, all you have to do is look to your Twitter feed.\nCNN is partnering with Twitter for a new video series called Your 15 Second Morning, which will highlight one or more big topics from the day in a 15-second clip embedded natively on the social network and shared from CNN's main Twitter account.\nSee also: Man vs. Algorithm: When Media Companies Need a Human Touch\nWith this effort, CNN is taking a page from NowThis News, which airs short news videos tailored for specific social networks like Instagram and Vine. \n\"NowThis News has done a great job of tailoring content for the mobile and social audience and they shouldn't quite honestly be the only ones doing it,\" Andrew Morse, a senior VP at CNN US, told Mashable. \nThe video series is part of a larger initiative from the news company called CNN Digital Studios, which kicked off in late 2013. The Digital Studios team consists of 10-12 people who are focused on creating new online video franchises and series.\nAs part of this effort, the team is working to create spinoffs around existing CNN personalities like Dr. Sanjay Gupta and shows like Crossfire. One soon-to-launch series will feature a \"young, edgy urban chef,\" who is a favorite of CNN's Anthony Bourdain. These programs may be eight to 10 minutes in length. \nThe programs are intended to be companions to what airs on TV, though Morse says it can serve as a testing ground for content that could be featured on TV later. \n\"The way many television networks have approached digital video historically is to take live television, cut it up and put it online,\" Morse says. \"What we've come to realize over time is that's not the kind of video that the online audience and mobile audience are demanding. We are reverse engineering the process.\"\nFor now, Your 15 Second Morning is the only series that CNN Digital Studios is partnering on with Twitter or any other social network. \"We're looking for other great projects,\" Morse says, \"and actively talking with other companies about original video programming.\" \nThe Your 15 Second Morning series and the Digital Studios initiative are both scheduled to be formally announced on Thursday during the CNN Worldwide Upfront event.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/04/09/cnn-twitter-video-series/>