<http://schema.org/alternativeHeadline>
"Yelp\u2019s Trends tool lets you compare data from over 57m reviews to see what\u2019s hot around the world"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/07/24/yelps-trend-tool-lets-compare-data-57m-reviews-see-whats-hot-around-world/>