<http://schema.org/headline>
"Mark Cuban Encourages Dallas Residents to &amp;quot;Kill As Many Brain Cells&amp;quot; As He Has on St. Patrick&amp;#039;s Day This Year"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2012/02/mark-cuban-encourages-dallas-residents-to-kill-as-many-brain-cells-as-he-has-on-st-patricks-day-this-year>