<http://schema.org/about>
"Back when I only covered sustainable business, my colleagues and I lamented the word sustainability - if we could only have a sexier, cooler word, we thought, the concept would surely sell itself more easily, and everyone, including the earth, would"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/cars/could-this-guy-be-cyclings-secret-sauce-video.html>