<http://schema.org/name>
"LevelUp launches Sweetgreen Rewards, its first custom-branded payment and loyalty app"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/02/12/levelup-launches-sweetgreen-rewards-its-first-custom-branded-payment-and-loyalty-app/?fromcat=all>