<http://schema.org/description>
"A few days ago, our own Martin Bryant\u00A0published a post cleverly titled 'What would an Apple moonshot look like?' I was intrigued by the question and read the post, and found myself ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/boris/2013/12/19/6-apple-moonshot-technologies-look-like/>