<http://schema.org/description>
"For businesses and brands, social media is a relatively new marketing platform that's grown\u00A0exponentially\u00A0over the past few years. It's not all just poking and tweeting, but it's ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/08/27/meet-the-18-people-behind-your-favorite-social-media-accounts/>