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"Apple iPhone 4S press conference round-up: &amp;gt; New Apple iPhone 4S - in pictures &amp;gt; New iPhone 4S: Was it worth the wait? - poll &amp;gt; New iPhone 4S announced by Apple &amp;gt; iOS 5 to launch on October 12, says Apple &amp;gt; Apple product launches down the years - Pictures 19.39pm And that is it. Tim Cook walks off stage. And there is no late cameo appearance from Steve Jobs. The speculation is over, so let the dissection begin.  Today&amp;#039;s announcements have not been particularly earth-shattering and most people seem decidedly underwhelmed. Apple&amp;#039;s stock has now slipped by 3.5% on the lack of iPhone 5. Still, you&amp;#039;d think they&amp;#039;ll survive... 19.36pm Ok, the iPhone 4S will be available in 64GB, the first time that the smartphone has been offered with this storage capacity.  The 4S will cost $199 for the 16GB, $299 for the 32GB, and $399 for the 64GB. It is thought that the 64GB will cost around $299 on contract.  Pre-orders will be taken on October 7 in the US, UK, Australia and four other countries, with the device to ship on October 14. Apple will run its fastest ever rollout for the 4S, and by the end of the year it will be available in 70 countries and 100 carriers.  Apple has also said that the iPhone 3GS will be made available free on mobile contracts. The iPhone 4 will drop to $99.  So, it looks like the iPhone 5 was just a rumour and the 4S is indeed all she wrote. The markets aren&amp;#039;t happy - Apple stock is down nearly 2%. 19.25pm More Siri demonstrations, showing Wikipedia searches and restaurant checking on Yelp. It also does dictation.  Some dissent on the web about the Siri demo lasting too long. Some people are missing the Steve Jobs show. Maybe a bit harsh.  Now showing the video commercial for the iPhone 4S.  19.18pm Schiller is now discussing Siri, the long rumoured new voice control function that enables users to control apps with their voice. He says that it is an &amp;quot;intelligent assistant&amp;quot; who you can ask to get things done. You could read a lot into that.... Users will access Siri by pressing the Home button. They give the example of asking &amp;quot;do I need a raincoat?&amp;quot; and the female replies &amp;quot;it sure looks like rain today&amp;quot;. Kinda creepy. Cue 2001 gags...  You can also ask Siri to set reminders for events, such as birthdays and so on. 19.10pm The quality of the new camera in the iPhone 4S will enable the device to capture video in 1080p HD, up on the current 720p. The device also comes geared up for iCloud and works with AirPlay, the system for streaming content to Apple TV and other iOS devices.  Cook says that it is &amp;quot;the best iPhone yet&amp;quot;, but it really does just look the same as the iPhone 4. Surely they could have given it a Vajazzle? 19.03pm The iPhone 4S&amp;#039;s battery will enable eight hours of 3G talk time, 14 hours of 2G talktime, six hours of 3G browsing and nine hours of WiFi browsing.  They have also apparently improved the antenna following the criticism that dogged the iPhone 4. The new phone can switch between antennas while you are on a call to ensure a better quality signal.  The iPhone 4S has an eight megapixel camera, which is 60% more pixels than the iPhone 4 and the device gathers 73% more light, crucial for bright and breezy snaps.  The device will also be GSM and CDMA network compatible.  18.53pm Ok, here we go - it&amp;#039;s the iPhone 4S. It will have a glass back and a whole new design, although most people seem to think it looks exactly the same as the iPhone 4. But Schiller says that it&amp;#039;s &amp;quot;all new&amp;quot; inside. It will have the A5 dual-core chip inside, and to show it off the president of Epic Games, Mike Capps, is demonstrating new mobile game Infinity Blade 2.  18.50pm Phil Schiller, Apple&amp;#039;s marketing chief, is discussing the iPod. He claims, remarkably, that the iPod is most the popular portable games player in the world.  Talking about iMessage and Notifications, which will be available on the iPod via iOS 5. Apple has cut the price of its iPod touch - the 8GB version is now down to $199, the 32GB will be $299, and the 64GB $399. 18.43pm Discussing iTunes Match, the cloud-based service that enables users to swap song from their libraries with matching tracks from iTunes. iTunes Match will launch in the US at the end of this month, but it&amp;#039;s unclear when the service will come to the UK.  18.42pm Eddie Cue, Apple&amp;#039;s iTunes chief, is now on stage to discussing iTunes in the iCloud, which launched in the US in June. Says that any purchased music will sync to all devices and it will be the same for TV shows.  App developers will also get access to the cloud service. Still no news on a European launch. iCloud users will have free storage of 5GB of mail, documents and backup.  Announces Find My Friends app, enabling people to see where their family is on a map. You can turn it off, though.  18.37pm First big announcement - iOS 5 is launching on October 12 18.32pm Talking about the new features in iOS 5, including Notifications, iMessage (the Blackberry BBM response) and Twitter integration (Twitter chief executive is in the room). Most features have already been announced.  Talking about Gamescentre, which was released with the iPhone 4 last year. Proved hugely popular with users.  Camera in iOS 5 will be improved via shortcut on the screen and picture editing tools, with the latter long called for by Apple users.  18.24pm Cook teases the crowd by shifting to the iPad. Talking about how 92% of Fortune 500 firms are testing or deploying the iPad. Says that the firm has passed the quarter of a billion sales market in devices running the iOS operating system.  Now he has introduced Scott Forstall, the head of iOS. There are now 500,000 apps in the App Store, including 140,000 iPad apps, he says. Showing a screenshot from iOS 5.  There have been 18bn downloads from the app store, while Apple has paid developers $3bn (and earned a cool $1.3bn itself).  Shows a link to Moonpig&amp;#039;s space and a new greetings card app called Cards, enabling users to create physical greetings card from their devices.  18.16pm Talking iPhone, which he notes is the reason why the room is so full. Cook says that half of the iPhones sold are iPhone 4&amp;#039;s and it&amp;#039;s the best selling handset in the world. 5% of the world&amp;#039;s mobile phone market is iPhone.  18.16pm On to Music. Shows a shot of 2001 iPod. Sold 300m iPods so far, including 45m sold last year.  18.12pm Talking about Mac growth, including that the MacBook Pro and iMac are best selling notebook and desktop in the US. Says that Mac growth is outstripping PC.  Also says that the reviews for OSX Lion operating system &amp;quot;have been incredible&amp;quot;. 18.07pm Discussing new Apple stores opening in Asia, particularly in China and then showing a video. The company is clearly keen to expand its consumer base in the Far East.  18.04pm All eyes on Tim Cook, the new Apple chief executive. It&amp;#039;s his first product launch since taking over from Steve Jobs. He says it&amp;#039;s the &amp;quot;privilege of a lifetime&amp;quot; to lead Apple after having worked there for almost 14 years. He&amp;#039;s not wearing a black turtle neck jumper.  17.56pm Earlier, Interbrand placed Apple as the biggest riser in its 100-brand report, with the firm&amp;#039;s brand value increasing 58% year-on-year to $33.5bn (\u00A321.8bn). However Apple&amp;#039;s ranking in tenth place still lags behind rival technology giants Microsoft in third and Google in fourth. 17.51pm TechCrunch is reporting that Apple&amp;#039;s Japanese website has leaked the new iPhone 4S will launch on October 14. 17.40pm So, the waiting is over - Apple will announce the next generation of the iPhone at a press event this evening. Speculation appears to be divided over whether the firm will officially announce the iPhone 5, or a new midrange model called the iPhone 4S, or, indeed, both. Regardless, rest assured that something big is coming... Reports emerged this afternoon that mobile networks have been told to expect two new iPhones and prepare for a shipping date of October 14. It seems the smart money is on this evening&amp;#039;s event to reveal an all-new iPhone 5 and an iPhone 4S, which will be priced to serve emerging markets and to take on the cheaper Android-powered phones. Apple is tonight expected to confirm the release date of its new iOS 5 operating system for iPods, iPhones and iPod Touch models.  The firm may also announce details of the European launch of iCloud, a new service enabling users to store their music on remote servers for access anywhere. The service, dubbed &amp;quot;iTunes in the Cloud&amp;quot;, was launched in the US in June. Finally, the much-loved iPod Classic is expected to be discontinued after a decade of housing people&amp;#039;s digital music collections. Apple is likely to focus its energies on the next-generation iPod Touch and iPod Nano products going forward. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/apple/news/a343814/apple-iphone-press-conference-round-up/>