<http://schema.org/alternativeHeadline>
"If you can't find a publisher, become one. That's what photographers (and Details contributors) Christopher Griffith, Christian Weber, and Jake Chessum are doing with Auditorium Editions, a new imprint that will release a handful of limited-run titles this year."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.details.com/story/auditorium-editions>