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"FacebookPinterestYSL Logo-635.jpgAFP/Getty Images\n\nFirst reported by our friends at WWD, and confirmed by the house, Hedi Slimane is taking the Yves Saint Laurent brand back to move things forward. On the cusp of his first Spring 2013 collection, Slimane has started his rebranding efforts by changing the name of the ready-to-wear line to Saint Laurent Paris. A play on the company's original Saint Laurent Rive Gauche clothing line, the new name, and presumably new tags, are just the first steps Slimane is taking to separate the brand from the Pilati era of the past. Fans of the interlocking YSL letters have no fear, though, as the company plans to keep the easily identified logo around."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/fashion-news-ysl-becomes-slp>