<http://schema.org/image>
<http://rack.3.mshcdn.com/media/ZgkyMDEzLzA0LzI4LzY5L2dob3N0c2hhZG93LjQ5NjBhLmpwZwpwCXRodW1iCTEyMDB4NjI3IwplCWpwZw/fb475b50/540/ghost-shadow.jpg>
<http://mashable.com/2013/04/27/scary-videos/>