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"With her silky blonde hair and oversized sunglasses, Liz Cherkasova of Late Afternoon could be your typical California girl, if your typical California girl were a social media guru and occasional model. Spend just a few minutes in her online presence, and you'll be inspired to braid vintage scarves in your hair, doll up for a summer BBQ and rescue a puppy from the pound -- regardless of whether you live on the West Coast or not.\n\nSince starting her site just two years ago, she has become a lifestyle tastemaker, especially for those who want to emulate her laidback Californian charm. She may be a successful fashion blogger with roots in both NorCal and SoCal, but her sunny smile is proof that she isn't jaded by all the cyber adoration."^^<http://www.w3.org/2001/XMLSchema#string>
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