<http://schema.org/description>
"Today, ASOS became the world's first fully integrated Facebook Store in Europe. ASOS, a retail site based in the UK worked with Usablenet's platform to extend the same e-commerce experience ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2011/01/26/asos-europes-first-integrated-facebook-store-launches/>