<http://schema.org/description>
"Nice. But his reason for doing it is even nicer."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2012/02/mark-cuban-encourages-dallas-residents-to-kill-as-many-brain-cells-as-he-has-on-st-patricks-day-this-year>