<http://schema.org/name>
"eBay tries to steal Pinterest\u2019s secret recipe, ends up with flat beer and no friends"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/10/11/so-thats-why-ebay-acquired-svpply-to-rip-off-pinterest/>