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"In what is probably more a matter of semantics than anything else, Apple's Phil Schiller has been given the new title of Senior Vice President of Worldwide Marketing. The change is ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2011/11/11/apples-phil-schiller-gets-a-title-update-now-svp-of-worldwide-marketing/>