<http://schema.org/description>
"Online movie rental service LoveFilm announced that it has 2m members back in January, on the same day Netflix launched in the UK to challenge the Amazon-owned DVD and movie-streaming ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/04/02/lovefilm-brings-bbc-video-on-demand-content-to-germany/>