<http://schema.org/alternativeHeadline>
"There&amp;#x27;s Nothing Cooler than the Eyeshadow Jessica Alba Wore to the Phillip Lim Party: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2013/09/there-is-nothing-cooler-in-the>