<http://schema.org/description>
"Seriously, 1728 pages? We couldn't drop a page or two? Nope. In keeping with our strategy that a person who buys our book should be able to beat off attackers ... ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hanselman.com/blog/BookProfessionalASPNET35InCAndVB.aspx>