<http://schema.org/alternativeHeadline>
"Lighting Science Group teams up with Indian electronics manufacturer Dixon Technologies to unveil the world's first $15-or-less 60-watt equivalent LED bulb."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/behold-the-15-led-bulb>