<http://schema.org/description>
"You can\u2019t beat the real thing. That\u2019s what they say, isn\u2019t it? So much focus is placed on \u2018original\u2019, \u2018authenticate\u2019 and \u2018genuine\u2019, as companies strive to differentiate ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/06/09/beware-of-cheap-imitations-copycat-startups-deserve-media-coverage-if-theyre-good-enough/>