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"Appliance manufacturer Electrolux is heating things up this Valentine's Day - in a virtual oven that is. The brand is using their Facebook application to create a little buzz and do some good in return.\nThe Electrolux Cupcake Maker is a simple way for Facebook users to digitally bake their own cupcakes and post them to their profile or send to friends.  As a bonus, Electrolux will donate $1 to the Ovarian Cancer Research Fund for each cupcake sent - up to a total of $30,000 the $500,000 the company has pledged towards the charity.  \n\nCupcakes couldn't be easier to make and come with a few cute touches. Just select your frosting type, tin color, topping, candle options, and add a custom message. The end result is a special treat that will not only support a good cause but might serve as a virtual alternative to Valentine's Day cards.\nOf course, the genius and clever brand-appropriate maneuver requires Facebook users to add the application before creating their cupcakes, which is sure to be a huge win for the company if thousands of Facebook users flock to add their app and send cupcakes to friends. \nWe love the idea, but we're even crazier about the donations to charity, so go make and share cupcakes!\nMore Facebook Resources From Mashable\n\n- What Are the Top Performing Brands on Facebook?\n- 30+ Apps for Doing Business on Facebook\n- 20+ Great Greasemonkey Scripts for Improving Your Facebook Experience\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/02/10/virtual-gifts-cancer-research/>