<http://schema.org/dateCreated>
"2011-09-02T16:38:24+0000"^^<http://schema.org/Date>
<http://www.reuters.com/article/2011/09/02/blackrock-etf-idUSN1E7810BU20110902?feedType=RSS&feedName=rbssFinancialServicesAndRealEstateNews&rpc=43>