<http://schema.org/headline>
"Coca-Cola Increases Local Sustainability Efforts with Expanded Recycle &amp; Win Program and Innovative Green Initiative at Charlotte Motor Speedway&lt;COKE.O&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.reuters.com/article/2013/05/14/nc-coca-cola-idUSnBw146258a+100+BSW20130514>