<http://schema.org/description>
"Google's head of search spam, Matt Cutts, responded to a Hacker News thread where Dan Goldin was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mother's "^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-scraper-success-17558.html>