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"The National Highway Traffic Safety Administration is kicking off National Distracted Driving Awareness Month with a 30-second ad illustrating how even one thoughtless time texting while driving can be deadly.\nThe ad, from The Tombras Group, draws you in with a slice-of-life scene featuring a few teens laughing and chatting in a car. The driver receives a text, looks at her phone and blows past a stop sign \u2014 then, a truck broadsides her car. The action plays out in excruciatingly slow motion. \nSee also: AT&amp;T Documentary Takes on Texting-While-Driving\nA police officer then addresses the camera: \"Nobody likes to be stopped by the police. But if I had seen her texting while driving and given her a ticket, it just might have saved her life.\" \nAs part of the push, the NTSB has also launched Distraction.gov, a website about texting and driving. Some 3,328 people were killed in \"distraction-affected\" crashes in the U.S. in 2012, a slight drop from 3,360 in 2011. An estimated 421,000 people were also injured in motor vehicle crashes involving a distracted driver, a 9% increase from 2011.\nIn 2006, Volkswagen ran an ad that bore similarities to the NTSB spot (below). The plot of VW's ad, however, had a much happier ending.\n\n[via Adweek]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/04/07/ntsb-texting-while-driving-ad/>