<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/pda/2010/jan/14/socialnetworking-haiti"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/pda/2010/jan/14/socialnetworking-haiti?view=mobile>