<http://schema.org/alternativeHeadline>
"More Than 550 Step-by-Step Instructions for Everything From Buying Life Insurance to Selling Your Screenplay to Choosing a Thoroughbred Racehorse"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/How-to-Buy-and-Sell-(Just-About)-Everything/Jeff-Wuorio/9781451603927>