<http://schema.org/about>
"You don't hear his name bandied around as much these days, but Amory Lovins of the Rocky Mountain Institute (RMI) has for decades been a strong advocate of negawatts. That is, energy utilities trading the energy they don't generate to those who do."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/renewable-energy/easy-being-green-if-itatms-free-though-maybe-not.html>