<http://schema.org/description>
"Bookstore chain Books-a-Million has quietly launched an eBook store and to promote it will be giving away a Sony Reader everyday this month (to a pool of everyone that buys an eBook ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/us/2010/07/02/books-a-million-joins-the-ebook-fray-giving-away-a-sony-reader-everyday-in-july/>