<http://schema.org/description>
"We've all been there: &amp;quot;Honey, I'm going to the supermarket for a few groceries, want me to pick anything up for you?&amp;quot; A question that starts off with the best of intentions, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/06/02/buy-me-a-pie-lets-you-create-share-and-manage-grocery-lists-with-friends-and-family/>