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"Gap plans to give away 10,000 pairs of jeans to those who check in to any men's and women's Gap U.S. retail location using Facebook's new Deals feature, which allows users to earn special discounts when checking in to different businesses via Facebook Places on their smartphones.\nAfter checking in via Facebook Places (which can be done through Facebook's official iPhone app [iTunes link] or by visiting touch.facebook.com if you're on another web-enabled device), participants will need to show their checkin to a Gap employee for a chance at a free pair. \nThis is just one of a number of mobile and social media-based campaigns Gap has launched in recent months to get shoppers into its stores. In August, Gap partnered with daily deals site Groupon to offer $50 worth of Gap merchandise for $25, selling 441,000 Groupons in total and smashing previous sales records in the process. Gap also offered 25% discounts to all shoppers who checked in to a retail location via location-based social network Foursquare that same month.\nWhat do you think of the promotion? Do you plan to stop into a Gap store today for a chance at a free pair?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/11/05/gap-facebook-places/>