<http://schema.org/about>
"In the West, celebrity spokespeople need to worry about their bad behavior, lest they lose their endorsement deals. In China, celebrities need to start worrying about the things they're endorsing."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/latest-victim-of-chinas-food-safety-scandals-celebrities.html>