<http://schema.org/description>
"A lack of information about where their products come from has been flagged up by brands, retailers and suppliers as having a real impact on business performance - but there is also confusion about what data is needed and how much."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-style.com/news/poor-quality-value-chain-data-impacts-business_id122107.aspx>