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"Yub.com (buy backwards, geddit?) is a pretty neat idea.  Yes, it's an utterly cynical attempt to sell more stuff, but it also melds shopping with social networking - as it turns out, it's a winning combination.  So what does Yub do?  It's really a blend of MySpace and Epinions - the online equivalent of locking a bunch of shopaholics in a mall during a half-price sale.  The idea is that users can share information about discounts and deals, resulting in higher sales for the merchants and a nice wad of change for Yub.  This is by no means an original concept and the site is not new, but I think it's a telling example of connected consumption - allowing shoppers to share information about products to help their buying decisions.  At the very least, it's good to see a social networking site with an actual business model (beyond the obligatory \"we're going to be the next MySpace/Facebook/Tagworld\")."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/01/23/yub-myspace-for-shopping/>