<http://schema.org/headline>
"It&amp;#8217;s back &amp;#8230; You pick &amp;#8217;em! Take a guess on who will win Friday&amp;#8217;s season openers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://varsitynow.blogs.starnewsonline.com/date/2014/08/18/>