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"ReverbNation already had a Facebook app for bands, and now the music promotion platform has added another tool to its belt: a Venue Page app.\n\"We've talked to venues for years and we always wanted to do something with them,\" says Ferol Vernon, VP of product for ReverbNation. \"Gigging and playing live music is a big part of what a band does, and venues are a huge part of that. So we wanted to bring the venues into Reverbnation's family.\"\nThe new app, which you can see in action over on Brooklyn venue The Knitting Factory's Page, is a little simpler than the band app, but includes a lot of features that make venue content more shareable and interactive. Moreover, it's free.\nFor instance, the show schedule features playable tracks from performing bands, links to tickets and more band info (via Reverbnation and the Knitting Factory's website, respectively), and the option to share a show on a user's wall. That option is particularly awesome (some ticketing sites allow you to do something similar after buying tix), as it lets a show spread virally through a person's network. Vernon says that a later version of the app will integrate Facebook Events for easier planning.\nThe Page also has a prompt to join the venue's mailing list, which Vernon says is extremely valuable to venues: When a user joins a list via Facebook, the venue owner gets a lot more info about them than just an email address, which lets them better know their audience. \nAnd, of course, venues can add custom venues and jigger their themes as they see fit, and if they already have a ReverbNation page, info (like address, location on a map, etc.) will be integrated automatically.\nVernon also says that venue owners will soon get access to stats on user engagement, much like bands are already privy to: shares, reach of shares, page traffic, etc.\nMore and more, musicians and those in the industry are turning to Facebook when it comes to promotion. Services like ReverbNation's have been ramping up their efforts of late, and even Facebook itself launched a resource page for members of the music industry.\nWhat do you think of these new venue pages? Would they make you more likely to see a show?\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/05/05/facebook-venue-profile/>