<http://schema.org/articleBody>
"Semantic Web startup AdaptiveBlue is launching a new service today called Glue.  The concept is sort of similar to MyBlogLog \u2013 showing recent visitors to a certain webpage \u2013 except it\u2019s more like recent visitors to a given concept.  So, for example, if you're looking at the Wikipedia entry for the movie Iron Man, the Glue bar will show people that have visited webpages about Iron Man all around the Net, for example, on Netflix or IMDB.  \nThis all works through a combination of a Firefox add-on (Get Glue), AdaptiveBlue\u2019s contextual technology, and analyzing your existing social networks on services like Facebook, Twitter, and Friendfeed.  In turn, if you\u2019re visiting the Iron Man page on Wikipedia, you\u2019ll see which of your friends from those sites (who have also installed Glue) have explored Iron Man content, with options to see additional metadata like comments, reviews, or \"likes.\"  Additionally, Glue wants to help you discover new people, so you\u2019ll see other members of Glue who are interested in the concept you\u2019re viewing.  This screencast explains how it all works a bit more in-depth:\n\n\n\t\t\t\t\n\nIn addition to launching Glue, AdaptiveBlue has also announced $4.5 million in Series B funding from Union Square Ventures and RRE Ventures.  The company previously raised a Series A from Union Square in early 2007.  AdaptiveBlue\u2019s first product, BlueOrganizer, also utilizes the company\u2019s semantic technology to recommend similar content when browsing the Web, also via a browser add-on.  \nAs for Glue, it\u2019s a very cool concept.  Instead of thumbing through your friend\u2019s reviews of different products across sites, or aggregated on a service like Friendfeed, Glue brings them together and puts them all in context while you're browsing the way you typically would.  However, even moreso than many other services, to be really useful, Glue is going to need to have a big-time user base.  While it may work OK with a small network of friends when viewing really popular movies or music, in places where reviews are most helpful \u2013 the long-tail of content \u2013 the Glue experience could be a bit sparse until your whole social network (and beyond) has signed up.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/10/28/getglue/>