<http://schema.org/articleBody>
"Like a lot of bloggers, we drink a ton of coffee at Mashable.  An unhealthy amount perhaps.  Joffrey\u2019s Coffee &amp; Tea Company knows this, and has created a brilliant (albeit probably financially reckless) marketing campaign targeting bloggers.  They are inviting up to 10,000 of us to \u201Cbeta test\u201D their latest flavored coffee:  \u201CJamaican Me Crazy.\u201D  By \u201Cbeta test,\u201D they mean send you free coffee in the mail, which, sounds like a good deal to us.  \nAdditionally, they are throwing everyone that signs up some linkage from their site, where you can see 100 or so bloggers have already signed up.  Smart marketing strategy: give thousands of caffeine fueled, link hungry individuals free coffee and traffic, and hope they'll return the favor with a review.  \nI\u2019m waiting for my coffee to show up, so I can\u2019t guarantee you\u2019ll enjoy it, but a little free coffee sounds pretty good right around this time of day and figured I\u2019d pass the word :)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/02/27/free-coffee/>