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"Today SINA reported its fourth quarter\u00A0financial\u00A0performance, including revenue of $139.1 million, and earnings per share of $0.03. The company's earnings call is not until morning in Beijing.\r\n\r\nAdditionally, the China-serving online media company announced some leadership changes. It has promoted its Chief Operating Officer Hong Du to be the COO and Co-President and appointed Jack Xu, Cisco's former Corporate Vice President of its Communications &amp;amp;amp; Collaboration business unit, as its Chief Technology Officer and Co-President.\r\n\r\nSINA's CEO and Chairman Charles Chao says Xu brings &amp;quot;a strong track record of technological innovation and business management and will add great value to SINA in enhancing our overall product and technological capabilities.&amp;quot; Furthermore, Chao thinks that now the company will be able to compete in China's online advertising, social networking and mobile Internet spaces with &amp;quot;even greater focus and agility.&amp;quot;\r\n\r\nSINA, well known for its Weibo microblogging service, had been expected to report revenue of $136 million, and earnings per share of $0.05. The company has exceeded the expectations in terms of revenue, but fell short with the earnings. In after-hours trading, the firm is down.\r\n\r\nChao says that 2012 was a year of investment for the company and is happy with the momentum that Weibo has. He believes that the microblogging service's monetization strategy is off to a great start and in the coming year, will continue to &amp;quot;improve user experience and expand the scale of Weibo monetization while turning our focus to mobile Internet for all of our major product lines.&amp;quot;\r\n\r\nWeibo has been much the point of recent discussion, given that, as TNW recently reported, &amp;quot;[m]ost Chinese officials acknowledge the potential far-reaching impact that the rise of Weibo microblogging services could have on Chinese society, according to a new study.&amp;quot; That fact placed into context the ex-head of Google in China's recent three day ban from the service, as handed down by the Chinese government.\r\n\r\nWith respect to advertising, in Q4 2012, revenues were $110.7 million, compared to $103.7 million the same period last year. Non-advertising revenues have declined \u00A0to $28.5 million from $29.7 in 2011. The company says that as China's market begins to shift more towards the mobile Internet, it expects to reallocate more resources away from its mobile value-added services to Weibo's offering.\r\n\r\nFor the full calendar year, SINA had revenues of $529.3 million, net income of $31.7 million, and earnings per share of $0.47. Income was 10 percent over its 2011 figure.\r\n\r\nPhoto credit:\u00A0STR/AFP/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/02/19/sina-reports-q4-2012-earnings/>