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"Google has rolled out a slew of new shopping features leading into the holiday buying season, the latest in a series of changes to its Google Shopping product, which switched from an organic search to a paid search model in October.\nPerhaps the most useful of these is a tool called \"Shortlists\" (profiled in the video below), which is like Google Docs for shopping. Users can create Pinterest-like boards of products in different categories, which is populated with image, pricing and other product information. They can then invite others to view and/or contribute items \u2014 useful if you're trying to, say, crowdsource gifting ideas with friends or family members.\n\n\nSEE ALSO: Etsy Bets Big on Google Shopping Ahead of Relaunch\n\nIn addition to Shortlists, Google Shopping has begun populating product listings \u2014 for now, just certain toys \u2014 with 360-degree views. Products that have this feature will display a swivel icon on the product image.\nGoogle has also begun displaying reviews directly beneath product images, as well as special offers and discounts from third-party retailers.\n\n\n\n\nPhoto courtesy iStockphoto, NoDerog."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/11/13/google-shortlists/>