<http://schema.org/description>
"In the second-best trading debut on the U.S. exchange this year, Chicago-based Potbelly rose 120 percent to close at $30.77 in New York on Friday."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/culture/food/potbelly-ipo-shows-enthusiasm-for-growing-restaurant-chains.html/>