<http://schema.org/about>
"Viral videos and social media have catapulted the once-rejected Orabrush into a mainstream product \u2014 first for people and now for pets."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/leaderboard/stories/when-bad-breath-is-good-business?hpt=hp_bn18>