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"This post is brought to you by Marketwire, which helps communication professionals bridge the gap between the old and new media environments. For more information on sponsored posts read here.\nThe way we communicate today has changed. And \u2013 oops! \u2013 there it goes again. Changes in how we engage and the tools we use are constant, and they are only going to get faster and faster. So how can anyone really keep up, let alone master this new world of communications? \nEasy. Learn more in Marketwire\u2019s free eBook series at Engage.Marketwire.com. \nWe\u2019ve pulled together some of the industry\u2019s wisest voices to serve as your consultants, including Paul Gillin, social media marketing guru and co-author of the new \u201CSocial Marketing to the Business Customer\u201D guide, and Brian Solis, principal, Altimeter Group and author of Engage!. These experts, along with others, will provide advice that\u2019s certain to help you in your communication efforts.\nMarketwire\u2019s free eBook series provides six smart steps to follow that will help guide you through the new media environment and help you reinvent your role as an audience engagement professional. Each chapter discusses a different step in the Audience Engagement Cycle, a constantly evolving process for turning your brand's audience into brand ambassadors:\n\nChapter 1: \u201CListen. You Can\u2019t Answer the Questions You Don\u2019t Hear.\u201D\nChapter 2: \u201CPlan. How Can You Measure Success If You Don\u2019t Know What Success Looks Like?\u201D\nChapter 3: \u201CCreate. Presto! You\u2019re a Publisher.\u201D\nChapter 4: \u201CShare. Hello. My Name Is\u2026\u201D\nChapter 5: \u201CEngage. No More Sitting on the Edge of the Pool \u2014 It\u2019s Time To Dive In.\u201D\nChapter 6: \u201CAnalyze. Are We There Yet?\u201D\n\nYou can download Chapter 1 today, and learn why listening is the best first step to any communications strategy and an integral part of understanding customer behavior. You\u2019ll also learn how to read between the digital lines to gain insight into what\u2019s really being said in social media and how those with influence can impact your company and your brand.\n(This post is brought to you by Marketwire, which helps communication professionals bridge the gap between the old and new media environments. For more information on sponsored posts read here.)"^^<http://www.w3.org/2001/XMLSchema#string>
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