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"Hyundai Motor has apologised following complaints about a viral video commercial for its clean emissions vehicle based around suicide. In the video, a man is seen trying to kill himself in a garage but being foiled by the clean technology. The clip sparked complaints, notably from advertising creative Holly Brockwell, whose father committed suicide in his car. &amp;quot;I could - and still can - think of a thousand more interesting, creative ideas that wouldn&amp;#039;t have left me feeling like I&amp;#039;ve just lost my dad all over again,&amp;quot; she wrote in an open letter to Hyundai and ad team Innocean. &amp;quot;I&amp;#039;d like to ask that next time you want to tell the world about a new innovation in car design, you think about it for a little bit longer.  &amp;quot;Think about me. Think about my dad. And the thousands of other suicide victims and the families they left behind.&amp;quot; A statement from Hyundai read: &amp;quot;Hyundai Motor deeply and sincerely apologises for the offensive viral film.  &amp;quot;The film runs counter to our values as a company and as members of the community. We are very sorry for any offence or distress the video caused.&amp;quot; Innocean added: &amp;quot;Innocean Worldwide deeply and sincerely apologises for any offence or distress that the posting of the viral film may have caused. &amp;quot;This viral film was created and posted on YouTube for one day by Innocean Worldwide Europe to get consumers&amp;#039; feedback on creative idea employing hyperbole to dramatise a product advantage without any other commercial purpose.&amp;quot;  It continued: &amp;quot;Nevertheless, as a company that espouses strong family values, Innocean would never intentionally set out to cause distress. &amp;quot;More to the point, Innocean apologises to those who have been personally impacted by tragedy.&amp;quot; British newspaper The Guardian was criticised for featuring the advert in its &amp;#039;Best Adverts&amp;#039; of the week column. It later changed the headline on the piece before pulling it completely from the website. &amp;quot;This article was deleted because the headline, subheading and text included references that were inappropriate and inconsistent with Guardian editorial guidelines on the coverage of suicide,&amp;quot; a note read. A Guardian News &amp;amp; Media spokesperson added: &amp;quot;The Guardian&amp;#039;s weekly &amp;#039;Ad Break&amp;#039; section takes a look at the latest new ads from around the world. &amp;quot;However, it was inappropriate to include the Hyundai &amp;#039;Pipe Job&amp;#039; advert in this round-up and it has now been removed from our website.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a476615/hyundai-apologises-for-suicide-viral-advert/>