<http://schema.org/about>
"Who: Zem Joaquin, green style expert, green design and strategy consultant, and founder of the blog Ecofabulous. Board member and San Francisco"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/about-treehugger/the-year-ahead-with-zem-joaquin.html>