<http://schema.org/alternateName>
"SEC Network"^^<http://www.w3.org/2001/XMLSchema#string>
<http://secsports.go.com/watch?_escaped_fragment_=/view/video/f538ac3b-c844-47fe-a329-a06f1c65deb4/SEC-Audibles---Kevin-Sumlin---Oct.-31,-2012>