<http://schema.org/alternativeHeadline>
"Facebook\u2019s referral traffic share grew over 10% in Q2 2014, Pinterest fell 19%, and Twitter slipped over 9%"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2014/07/21/facebooks-referral-traffic-share-grew-10-q2-2014-pinterest-fell-19-twitter-slipped-9/>