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"Recently, we\u2019ve covered a variety of social media campaigns that utilize Facebook Pages as their primary marketing vehicle (see: Vitamin Water, Target, US Weekly).  However, Buddy Media continues to push what they call app-vertisements \u2013 essentially applications for Facebook that let users interact around a given brand.\nToday, they\u2019re launching a cross-platform app-vertisement for Busch Entertainment, the company that operates SeaWorld and Busch Gardens.  Combining a Facebook application, a standalone website with Facebook Connect support, and an iPhone app, the campaign serves as a bit of a reminder about some of the clever social media marketing that can be done beyond the typical diet of Facebook Pages, Twitter, and YouTube.\n\n\n\nThe basic premise on all three platforms is a photo challenge game, where users are shown two pictures from one of the company\u2019s theme parks, and in a given time limit, identify what\u2019s different between them.  Along the way, you can also become fans of the different Pages that the company has setup for each of its theme parks.\nWhen completed \u2013 either on the website, the Facebook app, or the iPhone app, which also utilizes Facebook Connect \u2013 your score can be sent back to the social network to be shared with friends.   You can also invite friends to play against you, with the winner of the competition also broadcast to your feed.\n\n\n\n\nIn essence, what Busch has done is create something that\u2019s engaging, potentially viral, and tightly integrates its brand into the actual experience.  This is clearly the direction where social media campaigns are headed \u2013 going beyond simply having a presence on key social sites and also doing something creative that engages customers with your brand."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/06/02/seaworld-social-media/>