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"  Photo: The Cools The Cools e-commerce site has partnered with sharply dressed Italian entrepreneur Lapo Elkann&amp;#039;s Italia Independent brand to offer members of the online shopping community these limited-edition I-VELVET shades. ELLE.com received a first look at the neon sunnies, which easily add a shot of color to your wardrobe during drabber days. What makes these sunglasses different from others in the market is that they are constructed with UV LUX treatment that gives them a velvet-like feel and scratch-proof lenses. The frames are also said to keep their saturated color, even after sun exposure. Snag them now for $217 apiece at thecools.com.  &amp;quot;It is my goal for the brand to marry fashion and design, tradition and innovation,&amp;quot; Elkann told ELLE.com. &amp;quot;The collection of exclusive I-Velvet glasses we have now listed on The Cools serve to reinterpret a classic eyewear style with the velvet material that blends both originality and wearability, and challenges our ideas about how sunglasses should look. The Cools is a great platform to share our innovations, and I am excited to partner with Olivier [Van Themsche] to share something cool and exclusive with users on the site.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
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