<http://schema.org/description>
"Research by Diageo Great Britain has identified what the company believes are five defined drivers that will attract new consumers by giving the trade guidance on the best ways to promote spirits."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/diageo-drives-spirit-category-with-five-steps_id94062.aspx>