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"We have often heard that small is beautiful. But when something big goes bad then the turnaround story of such an institution becomes exciting and would be regarded as the history\u2019s most successful turnaround story. Yes we are talking about the corporate turnaround story of IBM which was engineered by Lou Gerstner. The company known as Big Blue and which was into hardware, software and services business was on the verge of extinction by the end of 1994. But what followed that was something which should serve as a case study for every budding manager who wishes to enter the corporate world."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/326-ibm-greatest-corporate-turnaround-stories-of-20th-century.html>