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"Ofcom has today fined Playboy TV and its subsidiary Just4Us TV \u00A3110,000 for &amp;quot;adult sex&amp;quot; chat advertisements aired in April that featured sexually provocative footage.  The Red Light 1, 2 and 3 TV channels all carry televised interactive &amp;quot;adult chat&amp;quot; ads after the 9pm watershed, inviting viewers to contact on-screen female presenters via premium rate phone lines. The licence for Red Light 1 is owned and operated by Just4Us TV, while the licences for Red Light 2 and Red Light 3 are owned and operated by Playboy UK TV. In July, Ofcom found that ten &amp;quot;adult sex&amp;quot; chat advertisements aired on the channels in April breached broadcast advertising rules due to their strong sexualised content.  The regulator found that the ads featured girls &amp;quot;spitting on their bodies to emulate ejaculate&amp;quot;, and using their hand or a telephone to cover their genital area. Others ads featured women pouring oil on to their buttocks, or wearing clothing that only just covered their genitals, including one case in which the &amp;quot;outer labia were clearly visible&amp;quot;. On other occasions, female presenters were shown adopting &amp;quot;sexually provocative positions, sometimes for prolonged periods and regularly stroked and massaged their breasts and mimicked sexual intercourse&amp;quot;. Ofcom ruled that all this material should not have been broadcast in the context of &amp;quot;adult chat&amp;quot; advertisements that &amp;quot;were freely available without mandatory restricted access&amp;quot;, despite being shown after the 9pm watershed. Considering the &amp;quot;serious and repeated nature of the breaches&amp;quot;, the media regulator has imposed a financial penalty (payable to HM Paymaster General) of \u00A360,000 on Just4Us and \u00A350,000 on Playboy TV for breaches of the broadcast advertising code. This is not the first time that Playboy has incurred the wrath of regulators. In May, the firm lost its bid to make two &amp;#039;hardcore&amp;#039; adult video websites exempt from UK video on-demand regulation. A year ago, Ofcom revoked the four adult channel broadcast licences owned by Bang Channels and Bang Media for &amp;quot;numerous and repeated breaches&amp;quot; of standards. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a349980/playboy-tv-fined-110000-for-adult-chat-ads/>