<http://schema.org/description>
"There\u2019s no doubt that social media is the way for businesses of all sizes to directly communicate with consumers. Going beyond this interaction, social media does provides direct ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/04/01/go-beyond-traditional-social-media-practices/>