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"Samsung&amp;#039;s South African arm has issued an apology over its use of swimsuit dancers during a launch event for its new line of washing machines and refrigerators. The company was criticised in the local press and hit with allegations of sexism after unveiling its products with a group of scantily-clad women dancing around them.  Samsung South Africa&amp;#039;s head of marketing Michelle Potgieter has issued a statement accepting the criticism and vowing to be &amp;quot;more sensitive&amp;quot; in future, the Huffington Post reports. &amp;quot;It has come to our attention that, following recent Samsung events, there was dissatisfaction by the use of the selected promotional/entertainment ladies to unveil and demonstrate the new line up of product/s,&amp;quot; she wrote. &amp;quot;Samsung South Africa are committed to embracing a variety of consumers across our very diverse local market and in no way intended to isolate or offend any one of these audiences through these events.&amp;quot; She added that Samsung will &amp;quot;endeavour to be more sensitive around these issues going forward and will raise all relevant matters with our Head Quarters and respective regional head offices accordingly.&amp;quot; Samsung was also criticised for the New York launch event it held for its Galaxy S4 smartphone, which some attendees claim featured a one-sided portrayal of women. Photo gallery - the Galaxy S4 in pictures:  Watch a video introducing the Samsung Galaxy S4 below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/android/news/a468141/samsung-apologises-over-sexist-launch-event/>