<http://schema.org/description>
"Wanna check out Bobby Ray&amp;#039;s concert on Monday? Answer a simple trivia question and you could get some free tickets."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/music/2010/04/win-2-tickets-to-b-o-b-s-nyc-concert-at-sobs>