<http://schema.org/target>
"http://www.umcom.org/search/gcse?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.umcom.org/site/c.mrLZJ9PFKmG/b.6381787/k.79BC/Social_Media_for_Churches.htm>