<http://schema.org/description>
"&lt;p&gt;A few years ago, a former business associate of mine telephoned me.  During our discussion, he indicated that he was going to follow through on a life-long ambition to start a manufacturing company. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/dont-accept-the-status-quo>