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"San Diego is the latest addition to the growing number of cities that have officially declared June 30 Social Media Day.\nMayor Jerry Sanders signed the proclamation, honoring the growing presence of social media in the city known for its up-and-coming tech startup scene and tight business community. More than 60,000 of its small businesses are listed on Facebook, with another 42,000 on Foursquare.\n\"San Diego loves social media,\" said Alex Roth, spokesperson for Sanders. \"The mayor knows it's a great tool for keeping the public informed.\" Roth added that the mayor's office relied on Twitter to communicate with local residents during a citywide power outage last September.\n\nOrganizers Tyler Anderson and Rob Marlbrough said the lively community participation was partly due to the burgeoning startup scene, large network of bloggers and social media education in schools. Marlbrough cited local businesses' active presence on Facebook, Twitter, Instagram and Pinterest as an indication of the professionalization of social networks in the city.\n\"Social media helps promote those companies,\" he said. \"But what sets us apart is that we get together not just to talk business, but to have fun. It's more laid back here.\"\nThis is the third year that California's second largest city will be celebrating Social Media Day. The\u00A0event on June 30\u00A0will be held at the San Diego Marriott Marquis's Marina Kitchen and will feature swag bags, free hand massages, a photo booth and complimentary food and wine.\n\"Everyone just came out to put the event together,\" said Anderson, who petitioned Sanders to issue the proclamation. They are expecting a 500-person turnout.\nMashable began Social Media Day three years ago as a way to recognize the digital revolution \u2014 and the event has continued to grow. Participation more than doubled last year with more than 1,400 Meetups and thousands of attendees. This year promises to be even bigger and better.\nWe\u2019re excited to add San Diego to the list of places that have officially recognized June 30 as a celebration of social media and its ability to empower people to communicate, connect and engage.\nWays You Can Participate\n\nSign up to attend or organize your own event on the Mashable Meetup Everywhere  page.\nUse the #smday hashtag on Twitter, Instagram, Google+ and any other social network of your choice.\nFind your Mashable Meetup community:\n\n\n\nHow Are You Celebrating?\nWhether you've had your event planned for months or are now inspired to get one started, we want to know: What are your plans for Social Media Day 2012? Share with us in the comments how you'll be recognizing the connected generation come June 30th.\nWe look forward to celebrating with you!\nSocial Media Day 2012 Is Presented By Motorola Mobility\n\u00A0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/06/22/san-diego-social-media-day/>