<http://schema.org/description>
"Google has taken another major step with mobile AdWords, bringing a new ad format to mobiles that features an expandable Google Map \u00A0- in browser or app - for business location and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2010/07/29/google-offers-new-mobile-adwords-format-with-expandable-google-maps/>