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"Apple\u2019s former user experience evangelist and UI designer Mark Kawano has launched Storehouse, an impressive iPad app that lets you quickly lay out and publish photo, video and text as shareable stories.\r\n\r\nKawano\u2019s design and UX credentials, which include iPhoto, Aperture and Photoshop, are evident in Storehouse. The app is minimalist, intuitive and relies heavily on gestures.\r\n\r\nStorehouse is full of the kinds of little details that make an app feel polished. When looking at the cover video for a post, for instance, it will keep playing even while you pinch, twirl and throw it. After you release, it naturally shrinks or swells back to fill the screen. It\u2019s a minor feature, but it makes the story feel like a real, tactile thing that you can manipulate.\r\n\r\n\r\n\r\nOnce you\u2019ve signed up on the app, you can browse other users\u2019 stories or create your own. Storehouse integrates with your device's photo library, Dropbox, Flickr and Instagram. After choosing a few photos and videos, you\u2019ll import them onto a post draft. You can drag images to rearrange and resize them and add chunks of text.\r\n\r\nStorehouse doesn\u2019t include a lot of formatting options. For instance, there are only three text styles: normal, header and quote.\r\n\r\n\r\n\r\nWhen you hit publish, the story goes out on Storehouse\u2019s own network and you can share a responsive Web version to Facebook and Twitter.\r\n\r\nI threw together a couple of sample stories on Storehouse and was really happy with the results. Using an Instagram video as the cover image made the story feel alive. I also enjoyed being able to just drag and drop elements to rearrange them.\r\n\r\nThe whole experience reminds me a lot of Medium. Both companies are trying to help lay users tap into good design without having to use professional-grade software. However, Storehouse places a higher emphasis on images and less of a focus on the long-form reads that Medium has become known for. Storehouse is also a mobile-first product, while Medium is Web-first.\r\n\r\n\u201CStorehouse is really about using images as the primary focus for any story,\u201D Kawano said in an interview. \u201CThe atomic unit of content for our stories is very different [from Medium].\u201D\r\n\r\nKawano said in an interview that the inspiration for the app was to capture the trend of images becoming a universal vernacular by offering an open publishing platform for users to connect with their unique audiences. He was careful to note, however, that Storehouse is not a photo sharing service.\r\n\r\nStorehouse arrives first on the iPad because Kawano felt that using a touchscreen to compose the stories made the process more \u201Cplayful and engaging.\u201D\r\n\r\nKawano said that while developing creation software for the desktop, he found that users tend to have a pre-conceived idea of what they want to accomplish.\r\n\r\n\u201CWhat we find with Storehouse is it\u2019s more akin to the experience where you\u2019re laying out a bunch of images or photos, rearranging them intuitively until you see something that makes sense,\u201D he added.\r\n\r\nMoving forward, Kawano plans to add more ways to communicate on the service and discovering relevant content.\r\n\r\nStorehouse needs to attract a critical mass of creators in order to mature into a full platform, but even on day one, it\u2019s one of the most beautiful and intuitive ways to combine and share your photos, video and text.\r\n\r\n\u27A4 Storehouse for iPad"^^<http://www.w3.org/2001/XMLSchema#string>
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