<http://schema.org/alternativeHeadline>
"Calling all aspiring designers! We've teamed up with Modcloth so YOU have the opportunity to show us your fashion skills and design a Holiday-ready party dress that could be sold on Modcloth.com!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/annoucning-the-make-the-cut-contest-with-modcloth>