<http://schema.org/alternativeHeadline>
"HTC's new mid-range Desire 500 smartphone will launch in the EMEA region this month"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/mobile/2013/08/07/htc-announces-its-mid-range-desire-500-smartphone-is-launching-in-europe/>