<http://schema.org/topics>
"fitness gadgets,Gadgets,Health &amp; Fitness,jawbone,Jawbone Up,Lifestyle,No Lead Image,trending,Trending Small Bottom,Uncategorized"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/12/01/living-better-with-jawbone-up/>