<http://schema.org/description>
"Every few years a new book is published extolling a new way of thinking about business management. Some of these books find their way into the canon of management thought, if perhaps only for a specific industry. Most management theories,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://tgriff3.com/empirically-validating-the-lean-startup-making-a/>