<http://schema.org/description>
"Little World Gifts, the 3D virtual gifts service we gave a glowing review to recently, has announced its first commercial partner.\r\n\r\nIn a tie-up with conservation organisation WWF ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2010/03/01/world-gifts-wild-wwf-tieup/>