<http://schema.org/alternativeHeadline>
"A9\u2019s Flow App is an augmented reality shopping app powered by Amazon"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/11/02/a9s-flow-app-is-an-augmented-reality-shopping-app-powered-by-amazon/>