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"This post originally appeared on the Buffer blog.\r\n\r\n\r\n\r\nWhat are we really talking about when we\u2019re talking about conversions?\r\n\r\nPersuasion, right? Influence.\r\n\r\nWhen we talk about ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2014/05/09/win-friends-influence-audience-10-theories-know-greater-persuasion/>