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"Fox Interactive Media have just announced that Google will power the search on MySpace and other FIM properties.  What's more, Google will be the exclusive provider of text-based advertising (Adsense) and keyword targeted ads on FIM.  Predictably, that also means Google will have the first right of refusal on ads displayed across the network, perhaps preventing the edgier ads from getting through (those who have used MySpace will know that the ads are almost as edgy as the content).\nThe deal will take effect in the fourth quarter of 2006 and currently extends to the second quarter of 2010 - that's one heck of a long time in the social media space, and it's hard to say whether MySpace will still be around by then.  As part of the agreement, Google will need to pay a minimum of $900 million in ad revenue share, so long as Fox achieves its expected traffic levels and other commitments.  \n\nBased on previous coverage (when MySpace was shopping for a search partner), it's safe to say that the Google search box will replace the MySpace Search in the header - that means Google will appear on almost every MySpace page.  Eric Schmidt, CEO of Google, is quoted as saying the deal \"furthers our mission of making the world's information universally accessible and useful\", which seems like a long shot.  \nBack in May, it was reported that either Microsoft or Google would supply the ads for MySpace - the absence of Yahoo was noticeable.  \nI'd also hazard a guess and say that Google will make much more money from the search box than Adsense ads - the approx 100 million user pages will be tough to monetize.  Providers of MySpace layouts, MySpace widgets and other third party tools should also take the initiative and buy the appropriate phrases on Adwords.    \nFor MySpace users, this will no doubt be a vast improvement - MySpace search isn't great (it's currently powered by Yahoo, if the Overture ads are anything to go by), while Google is by most measures the world's most relevant search engine."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/08/07/google-will-power-myspace-search/>