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"No self-respecting fashion issue would be complete without paying homage to the top young women in the biz&amp;amp;#8212;an inspiring generation of superstars, all equally awesome. As if Ogura has time to wait for the elevator at Barney&amp;amp;#8217;s! 1. Tomoko Ogura, 30 Fashion director, Barney&amp;amp;#8217;s New York Gone are the days when cigar-chomping men ran the stores where women shopped. Since starting her career at Barneys in 2005, Ogura has sped to the top of the department responsible for finding new trends and talent for the company&amp;amp;#8217;s 22 stores. How huge is her influence? Time magazine calls her one of six women &amp;amp;#8220;who rule the fashion world.&amp;amp;#8221; Says Ogura: &amp;amp;#8220;In the beginning it was less about knowing everything and more about having a positive attitude. If you&amp;amp;#8217;re uninspired, it&amp;amp;#8217;s up to you to change that.&amp;amp;#8221;Her dress code: &amp;amp;#8220;Walking into Barneys&amp;amp;#8217; corporate office for the first time, I was so relieved that not everyone wore heels.&amp;amp;#8221; Her favorite work sneaks: Golden Goose, C&amp;amp;#233;line slip-ons, or Nike Wedges. 2. Betina Holte, 32 Designer and fit model, Zac Posen Behind nearly every great designer today, there is a woman (usually more than one). At Zac Posen, one rising star is Betina Holte, a model turned dressmaker whom Posen hired&amp;amp;#8212;after they clicked at a brunch&amp;amp;#8212;to work on draping and embroidery and to give all-around input on his collection. &amp;amp;#8220;Betina has an irreverent attitude to femininity and a strong New York vibe,&amp;amp;#8221; says Posen. &amp;amp;#8220;She&amp;amp;#8217;s integral to my creative process.&amp;amp;#8221; Her fashion icon: &amp;amp;#8220;Definitely my mother,&amp;amp;#8221; says Holte. &amp;amp;#8220;She ran a fabric store and loves prints. And her hair is bright orange!&amp;amp;#8221; 3. Calypso Lawrence, 25 PR and marketing coordinator, Prabal Gurung Just three years out of an Oscar de la Renta internship, she&amp;amp;#8217;s working for one of the hottest designers, managing social media and pulling looks for Anne Hathaway and Kate Hudson. Her words to live by: &amp;amp;#8220;Measure success by satisfaction, not salary.&amp;amp;#8221; 4. Coline Choay, 33 Brand development director, Jay Ahr After career-making stints at Louis Vuitton and Altuzarra in NYC, she&amp;amp;#8217;s bringing sales and PR magic to Ahr&amp;amp;#8217;s to-die-for evening wear line. Her bad-day advice: &amp;amp;#8220;Stay calm. If someone is yelling, keep smiling. Eventually they reflect that back to you.&amp;amp;#8221; 5. Ara Katz, 33 Head of content and partnerships, Beachmint This wildly successful e-commerce site has, thanks to Katz, put together exclusive lines with everyone from Mary-Kate and Ashley Olsen to Justin Timberlake. Her first job in fashion: &amp;amp;#8220;In the fifth grade, I had a business selling Save the Rain Forest T-shirts. 6. Elizabeth Giardina, 33 Design director, Derek Lam Giardina got an apprenticeship on Savile Row by knocking on shop doors until someone caved. Now she works hand in hand with Derek Lam. Major. Best advice she ever got: &amp;amp;#8220;Being creative is like every other job: You have to show up and be disciplined.&amp;amp;#8221; 7. Ilaria Urbinati, 33 Celebrity stylist and cofounder, Confederacy A menswear specialist, she has dressed Bradley Cooper on the red carpet, and her store, Confederacy, is one of Los Angeles&amp;amp;#8217; hottest. Men&amp;amp;#8217;s mags have her on speed dial. The secret to her success: &amp;amp;#8220;Obsessive research. Knowing my stuff makes me more confident.&amp;amp;#8221; Bibi Cornejo Borthwick, right, with her mom and boss, Maria Cornejo. 8. Caroline DeJean, 30 Director, Jenni Kayne &amp;amp;#8220;I first knew I wanted to work in fashion when my mom made me wear a red satin bolero to a dance,&amp;amp;#8221; recalls DeJean. &amp;amp;#8220;I needed to make sure red satin boleros never happened to anyone else.&amp;amp;#8221; Now she runs the business of celeb-beloved Jenni Kayne. Her first-day outfit: &amp;amp;#8220;I wore a black pencil skirt and T-shirt with sandals and used my mom&amp;amp;#8217;s vintage Gucci briefcase as a purse. A briefcase for the first day of work? Not necessary!&amp;amp;#8221; 9. Pei Cho, 30 Associate designer, Suno &amp;amp;#8220;I wore all black before I started at Suno,&amp;amp;#8221; says Cho. Now she helps cook up the brand&amp;amp;#8217;s eclectic prints and color palettes. &amp;amp;#8220;What makes Pei amazing,&amp;amp;#8221; says head designer Erin Beatty, &amp;amp;#8220;is she builds on all our ideas her way.&amp;amp;#8221; Best advice she ever got: &amp;amp;#8220;Open up. So many good ideas come out of something you initially hated.&amp;amp;#8221; 10. Bibi Cornejo Borthwick, 21 Fashion photographer and muse, Zero + Maria Cornejo Being a muse may sound airy-fairy, but Borthwick, who has worked in her mother Cornejo&amp;amp;#8217;s NoHo shop since she was 13, has an actual job description: &amp;amp;#8220;I brainstorm product extensions, prep for the shows, and photograph ideas,&amp;amp;#8221; Borthwick says. She&amp;amp;#8217;s also already shot for fashion mags like L&amp;amp;#8217;Officiel Hommes and Pop. &amp;amp;#8220;Bibi reminds me to have fun,&amp;amp;#8221; says Cornejo, whose fans include Michelle Obama and Sofia Coppola. Her favorite designers (besides her mama): Balenciaga, C&amp;amp;#233;line, Jil Sander. But &amp;amp;#8220;I get basics at Zara,&amp;amp;#8221; she says. &amp;amp;#8220;I&amp;amp;#8217;ve worn a Zara leather jacket almost every day for six years!&amp;amp;#8221; 11. Aya Kanai, 35 Head stylist, Shopbop Shopbop is one of the original and most influential fashion e-tailers, and Kanai is in charge of making it all look great, mixing pieces from 500 (!) brands for the site&amp;amp;#8217;s photos. Her fashion epiphany: &amp;amp;#8220;I wore men&amp;amp;#8217;s oxfords I&amp;amp;#8217;d painted with zebra stripes to an interview. They said I got the job because I stood out.&amp;amp;#8221; 12. Anna Laub, 35 Creative director, Prism This journalist turned designer launched a company whose sunglasses and bikinis have quickly wound up in stores like Barneys and Opening Ceremony. Her creative feeds: &amp;amp;#8220;I try to stay on top of art, travel, design&amp;amp;#8212;and then trust my instincts with fashion.&amp;amp;#8221; 13. Sheila Santos, 33 Accessories director, PR Consulting Once a receptionist at Prada, Santos now does brand strategy, business development, media relations, and fashion shows for the accessories clients of the influential PR Consulting, which reps everyone from Forever 21 to Versace. &amp;amp;#8220;She has a great work ethic,&amp;amp;#8221; says her boss, PR partner Sylvie Picquet-Damesme.Best advice she ever got: &amp;amp;#8220;Know your worth, and don&amp;amp;#8217;t settle for any old salary.&amp;amp;#8221; 14. Beitressa Mandelbaum, 31 Studio director for jewelry designer Eddie Borgo &amp;amp;#8220;Bei is one of the hardest-working people I&amp;amp;#8217;ve ever met,&amp;amp;#8221; says Eddie Borgo (whose pieces fashion editors obsess over). &amp;amp;#8220;She can stay sane at the helm of this ship.&amp;amp;#8221; Busy ship too. Mandelbaum does press, plans ads, runs the studio and the staff&amp;amp;#8212;and has helped land Borgo&amp;amp;#8217;s punk-chic designs in 100 stores around the world in three packed years. &amp;amp;#8220;In some way, the business is as much hers as it is mine,&amp;amp;#8221; says Borgo. Her fashion icon: French singer Serge Gainsbourg. &amp;amp;#8220;Sometimes I dress like his female version: velvet slippers, white jeans, and a denim shirt,&amp;amp;#8221; says Mandelbaum. 15. Katie Reppert, 28 U.S. PR director, Manolo Blahnik Mr. Blahnik likes a tall heel but runs a small company. So Reppert has her hand in designer collabs, brand management, and lots more. &amp;amp;#8220;Since I was tiny, no one was allowed to dress me but me,&amp;amp;#8221; she recalls. These days her Mary Janes are stilettos. Best Best advice she ever got: &amp;amp;#8220;Someone told me, &amp;amp;#8216;If you&amp;amp;#8217;re not doing something, you&amp;amp;#8217;re doing something wrong.&amp;amp;#8217;&amp;amp;#8221; 16. Marion Cassan, 31 Director of image and communications, A.P.C. When Jean Touitou, designer and founder of the retro-cool French sportswear company A.P.C., first hired Cassan as his assistant, she understood his creative vision so well, they ended up playing in a band together. She&amp;amp;#8217;s now the company&amp;amp;#8217;s ultimate set of eyes, &amp;amp;#8220;approving everything where you can see the logo.&amp;amp;#8221;Her words to live by: &amp;amp;#8220;Never say &amp;amp;#8216;It&amp;amp;#8217;s not my job.&amp;amp;#8217;&amp;amp;#8221; 17. Sophia Amoruso, 28 Founder, Nasty Gal Hailed by Forbes magazine as &amp;amp;#8220;one to watch,&amp;amp;#8221; the self-made Amoruso founded her empire (150 employees and counting) peddling vintage stuff on eBay. Now she&amp;amp;#8217;s also selling pieces of her own design that are so desirable, they hardly ever go on sale.Her true north: &amp;amp;#8220;I check in with our most loyal fans daily for feedback.&amp;amp;#8221; 18. Alice Lemoigne, 28 Events coordinator, Colette The Paris boutique Colette is ground zero for French cool, known not just for clothes but for art openings, cooking classes, and a monthly dance party. Lemoigne&amp;amp;#8212;who used to work in fashion mags and at Nike&amp;amp;#8212;is the executor of those good times.Her uniform: &amp;amp;#8220;The trick is to wear flats&amp;amp;#8212;I like derbies. Because mine is not a desk job!&amp;amp;#8221; 19. Oroma Elewa, 26 Editor and DJ The Nigerian-born It Girl, whose, sharp, colorful personal style attracts photographers like flies, got famous for her style biannual, Pop&amp;amp;#8217;Africana. Now she keeps in touch with her followers (&amp;amp;#8220;Romettes&amp;amp;#8221;) on her blog, Oroma&amp;amp;#8217;s Therapy, and is planning a new journal too.Her fashion heroes: &amp;amp;#8220;Carrie Bradshaw, Diana Ross, and my mother, in her school days back in Nigeria.&amp;amp;#8221; 20. Veronica Martinez, 26 Personal assistant to Carolina Herrera She&amp;amp;#8217;s the gatekeeper of not just designer Herrera&amp;amp;#8217;s formidable schedule but her image, archiving everything. What her boss taught her: &amp;amp;#8220;Being a style icon means having a good eye for everything around you. It&amp;amp;#8217;s not just how you dress.&amp;amp;#8221; 21. Rachel Choukron, 34 Head to the women&amp;amp;#8217;s style department, Sandro The daughter of a tailor, Choukroun is the lieutenant in charge of women&amp;amp;#8217;s knitwear, sportswear, and accessories design at this rapidly expanding (240 stores worldwide) Parisian chain.Her uniform: &amp;amp;#8220;You can never go wrong with tights and a dress.&amp;amp;#8221; Ashley Madekwe at a Valentino event in L.A. 22. Ashley Madekwe, 31 Actress and blogger Yes, the girl from Revenge! The Royal Academy of Dramatic Art-trained actress plays a social-climbing PR rep on the guilty-pleasure show, but in her off hours she&amp;amp;#8217;s a rising fashion star: Her shoppable personal-style blog, Ring My Bell, has become an insider must-read.Her first fashion job: &amp;amp;#8220;It was at Topshop. I was 16 and thought I knew better than the visual merchandiser! I was always getting into trouble for moving stuff around.&amp;amp;#8221; 23. Carolyn Angel, 32 Director of North American media, Coach Angel modeled for Calvin Klein as a baby and wrote her honors thesis on fashion in college. Now she&amp;amp;#8217;s the one celebs call when they want to collaborate with Coach.Her words to live by: &amp;amp;#8220;Be yourself. It applies to both your work life and your wardrobe.&amp;amp;#8221; 24. Dana Lucas, 32 Novelty, prints, and graphic designer, Kate Spade New York &amp;amp;#8220;Don&amp;amp;#8217;t think in two dimensions,&amp;amp;#8221; Lucas says. Though most graphic designers are supposed to do just that, at Kate Spade Lucas&amp;amp;#8217; influence can be felt in everything: a bangle with hidden words, a clutch that looks like a rolled-up newspaper, or the company&amp;amp;#8217;s first coffee-table book, Things We Love, which she spearheaded.Her words to live by: &amp;amp;#8220;Think bigger than what is requested.&amp;amp;#8221; 25. Pascale Cohen, 27 PR manager, Alexis Bittar On her first day working for the jewelry designer, Cohen dropped a bunch of bangles all over her new boss. Things have improved from there: Cohen has key input on lookbooks, ads, operations, and parties.Her words to live by: &amp;amp;#8220;Enjoy your work. Enthusiasm is infectious.&amp;amp;#8221; 26. Michelle Taveras, 30 Head of operations, Jason Wu Her Dominican mother made her wear crinolines until age 11, so is it any wonder that Taveras ties every bow that goes down Jason Wu&amp;amp;#8217;s runway? She also oversees production, development, and distribution of the designer&amp;amp;#8217;s collections.Her words to live by: &amp;amp;#8220;Be true to yourself, and work hard. It&amp;amp;#8217;s an immigrant-family value Jason Wu and I share.&amp;amp;#8221; 27. Amaryllis Fox, 32 Founder and CEO, Mulu.me Many e-tailers give 10 percent of a purchase price back to the website that referred you. Fox, who has a background in nonprofits, thought, Why not create an easy way to send it to charity? With celebrity curators and brands like Michael Kors on board, she&amp;amp;#8217;s hit a home run&amp;amp;#8212;and it&amp;amp;#8217;s been only a year.Her uniform: &amp;amp;#8220;We&amp;amp;#8217;re all about T-shirts in Silicon Valley, but in NYC I go for Rag &amp;amp; Bone.&amp;amp;#8221; 28. Nathalie Baup, 31 Senior designer, Maje Baup thought she wanted to be a criminologist. Then she turned to art after a random encounter at a career fair&amp;amp;#8212;and ended up at Louis Vuitton, working side by side with Marc Jacobs. Today she&amp;amp;#8217;s a key player in a team of designers at the grown-up-girly brand that most of America&amp;amp;#8212;now infatuated&amp;amp;#8212;hadn&amp;amp;#8217;t heard of until last year.Her current obsessions: &amp;amp;#8220;Menswear, specifically men with original rock &amp;amp;#8216;n&amp;amp;#8217; roll style like Mick Jagger, Russell Brand, and Johnny Depp.&amp;amp;#8221; Courtney Bennett with her boss, Alejandro Ingelmo 29. Courtney Bennett, 33 Brand director, Alejandro Ingelmo Bennett went from working at Elle magazine to assisting iconic stylist Carlyne Cerf de Dudzeele to buying for the high-end chain Intermix to (phew!) becoming right hand to Alejandro Ingelmo, whose drop-dead-sexy shoes fill the closets of Beyonc&amp;amp;#233; and Rihanna. &amp;amp;#8220;We call my role &amp;amp;#8216;the taskmaster,&amp;amp;#8217; &amp;amp;#8221; she says with a laugh.Her words to live by: &amp;amp;#8220;Do what you love, and make money on the side if you have to. If you believe in your work, you&amp;amp;#8217;ll be successful.&amp;amp;#8221; 30. Liz McDaniel, 31 Director of brand communications, Diane von Furstenberg Every big fashion company needs a narrator these days, and McDaniel is one of the best in the business, naming products, blogging, and social-networking.Her success tip: &amp;amp;#8220;I love the Woody Allen quote, &amp;amp;#8216;80 percent of success is showing up.&amp;amp;#8217; The next 15 percent is being nice. So: Show up, be nice, work hard.&amp;amp;#8221; 31. Alisa Gould-Simon, 29 Cofounder and VP of partnerships and creative direction, Pose Self-portraits you can shop from: Is anything more brilliant? Former fashion writer Gould-Simon cofounded the addictive app and website that now has more than one million users&amp;amp;#8212;including Rachel Zoe.Her words to live by: &amp;amp;#8220;Know your strengths and your weaknesses. It&amp;amp;#8217;s essential to moving forward.&amp;amp;#8221; 32. Danielle McGrory, 30 Digital PR director, KCD As the online and social media queen for houses like Balmain and personalities like Valentino Garavani, she&amp;amp;#8217;s hugely important at KCD&amp;amp;#8212;the enormous PR machine.Her uniform: &amp;amp;#8220;My first day I wore a denim button-down and Helmut Lang pants&amp;amp;#8212;which I&amp;amp;#8217;ve worn pretty much every day since.&amp;amp;#8221; 33. Brienne Katz Waldman, 32 Senior public relations director, Rebecca Minkoff Katz Waldman, who&amp;amp;#8217;s so busy she keeps a pair of emergency flats on her at all times, has put Minkoff gear on stars like Kristen Stewart and Halle Berry.Her words to live by: &amp;amp;#8220;Don&amp;amp;#8217;t give up. I tried for two years after college to get a job in fashion.&amp;amp;#8221; 34. Anais Merle, 26 Junior agent, The Wall Group Fashion doesn&amp;amp;#8217;t happen without hairdressers or makeup artists, and Merle helps figure out how to get the very best ones (like Jillian Dempsey and Christopher Robin) to the right photo shoots.Best advice she ever got: &amp;amp;#8220;Don&amp;amp;#8217;t rely on email. Build the relationship. Pick up the phone!&amp;amp;#8221; 35. Eleonora Carisi, 28 Owner, You You Store, blogger, model She&amp;amp;#8217;s worked for Diesel, Roberto Cavalli, and Jimmy Choo, and her Italian store and blog (joujouvilleroy.com) are meccas for fashion lovers. PS: Recognize her from the street-style blog The Sartorialist? Carisi&amp;amp;#8217;s on it all the time. Her fashion inspiration: &amp;amp;#8220;Women of the 1950s: straightforward elegance.&amp;amp;#8221; To see more from our 35 under 35, pick up the March issue of Glamour or download the digital issue."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/2013/02/the-35-under-35-in-fashion-glamour-march-2013/3>