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"That's right, Playboy really does use Twittertise. This post is part of Mashable's Startup Review series, which highlights great unsung startups. The series is made possible by Sun Startup Essentials.\nCompany Name\nTwittertise\n20-Word Description\nTwittertise allows you to schedule tweets and track their clickthroughs.\nCEO's Pitch\nTwittertise allows you to advertise on Twitter and track the success of branded communications with your customers. Using Twittertise you can schedule your communications on Twitter up to a year in advance and using URL tracking technology measure the effectiveness of your traffic driving techniques on the platform.\u00A0 We have complete graphing analytics to visualize account-level and tweet-specific clicks.\nMashable's Take\nSo you want to market yourself or your brand on Twitter. And you want to do it directly, rather than through something like Twittad. Well, you could get up close and personal with your followers, make them feel a bit better connected with who you are and what it is you\u2019re selling. Or you could experiment with automation.\n\nTwittertise, as it has been described to you above, allows you to schedule your output, and subsequently track the traffic those messages receive. Is that a good thing? It depends on your mission, of course. If you operate in a way that affords you the option to free-form your communications to the so-called Twittersphere, scheduling advertisements to be tracked for efficacy (the reach-and-response tag team that sits at the heart of the marketing religion) wouldn\u2019t be so useful.\nOn the other hand, if Twitter is another venue to address with messages about products and services and special deals that you wish to promote, without having to peer into your browser window or preferred Twitter application all day, Twittertise seems a capable option to streamline your efforts. There are several prominent examples of companies using Twittertise already, including the ice cream megachain Baskin Robbins, the American Cancer Society, and the il-lust-rious Playboy magazine.\n\nUltimately, the visualized response levels associated with the service\u2019s use give you an easy view on whether your words are getting through to the intended audience or whether you need to shift the way you go about communicating with the masses. That\u2019s what makes Twittertise the potential value additive that it is.\n\n\n\n\n\n\n\nEditor's Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.\nSponsored By: Sun Startup Essentials"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/11/20/twittertise/>