<http://schema.org/description>
"In 2011, global soft drinks sales reached 609bn litres, up by 4% over the previous year and continuing a steady upwards trend. At the same time, global consumption continues to evolve, both in terms of what consumers are buying as well as how, where and - perhaps most importantly - why."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/how-consumption-patterns-drive-branding-and-product-development_id108094.aspx>