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"Going.com, the event promotion site, has partnered with NBC Universal's Focus to spread the word on Indie film \"Talk to Me,\" starring Don Cheadle.  \nFocus will offer Going.com users free tickets to special sneak peek screenings of \"Talk to Me\" starting Wednesday, Jun 27.  The tickets will be available to users in the cities Going.com currently services, which are New York, Boston, San Francisco and Chicago.  Going.com has attributed a good portion of its success to the promos it's participated in; for its official launch earlier this year, the social network partnered with JetBlue to offer a three-city concert tour. \nStaying true to its event-based nature, Going.com has leveraged its focus to best promote its own service in a manner that is directly related to itself.  The purpose of connecting users with local events was reaffirmed with Going.com's latest release, enabling users in New York to buy each other drinks at participating bars."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/06/18/goingcom-nbc-universal-promo/>