<http://schema.org/description>
"MATTER, a Kickstarter project that promises to bring back long-form journalism, took a major step towards becoming a reality after it passed its target of $50,000 in donations on the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/02/24/long-form-journalism-project-matter-hits-its-50000-crowdfunding-target-in-just-36-hours/>