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"You may not know Lori Goldstein by name, but you&amp;#x27;ve definitely come across her eye catching images at some point in your life. Vogue Italia&amp;#x27;s Haute Mess editorial? Ethereal Elle and Dakota Fanning for W? Elizabeth Olsen as Elizabeth Taylor? Those Gap and Versace ad campaigns? All styled by Goldstein, the Midwesterner with a flair for mixing prints and colors before it was even popular. I caught up with her to chat about her new book, Lori Goldstein: Style Is Instinct, how she believes the industry has changed, and her career highlights. Glamour: Hi, Lori, it&amp;amp;#8217;s great to speak with you today! So Style Is Instinct&amp;amp;mdash;tell me about the book. Lori Goldstein: You know, the book was just something I had to do and it was a yearning. It took about a couple years to get it going and figure it out, and it was just that time in my career that just felt right. I&amp;amp;#8217;ve always just thought style is instinct. I think life is instinct, and I just really go by that. That&amp;amp;#8217;s one of the things I&amp;amp;#8217;ve learned&amp;amp;mdash;to always trust my instinct and it&amp;amp;#8217;s always served me well. Glamour: The chapters have interesting names&amp;amp;mdash;&amp;quot;The Sickness,&amp;quot; &amp;quot;The Divine,&amp;quot; &amp;quot;Harmonious Discord,&amp;quot; and &amp;quot;Pop.&amp;quot; Can you tell me a little bit about how those came to be? LG: I love fashion, I love clothes, that&amp;amp;#8217;s always the starting point for me. And then through my career, who I got to know and how I see life is over the edge a touch. And that&amp;amp;#8217;s The Sickness. It&amp;amp;#8217;s just this little twink more than fashion. Then there&amp;amp;#8217;s this side of me that&amp;amp;#8217;s always loved the purity and couture and beauty [of fashion], thus The Divine. And Pop is pop. It&amp;amp;#8217;s not celebrity because that&amp;amp;#8217;s not where I come from. From the Gap campaign to American Express, it&amp;amp;#8217;s the mixing of celebrity with commerce. I got to really be a part of something that was different from just shooting a celebrity. Doing editorials for Vanity Fair and W and shooting them with stories in mind was very different than just dressing a celebrity. Glamour: And how about Harmonious Discord? LG: Well, Harmonious Discord is the fashion part. That&amp;amp;#8217;s really how I was saying in the beginning I love clothes, that&amp;amp;#8217;s the nucleus of all my shoots. I love mixing and playing with different textures and the whole taking different designers and mixing them&amp;amp;mdash;I was one of the first, I think, to not do a full runway look, yet there&amp;amp;#8217;s always a method to the madness, which is the harmonious discord. From Lori Goldstein: Style Is Instinct by Lori Goldstein; photograph of Elizabeth Olsen &amp;amp;copy; Mario Sorrenti. Published by Harper Design, an imprint of HarperCollins Publishers; &amp;amp;copy; 2013 by Lori Goldstein. Glamour: You&amp;amp;#8217;ve been styling for years now. How would you say the industry has changed for you, and how has it stayed the same? LG: For me I think because of being a freelancer and always working on my own I can set my own rules. I still feel very fortunate that it&amp;amp;#8217;s pretty much the same for me, which is why I still love doing it. But the industry&amp;amp;#8217;s changed so much. A) There&amp;amp;#8217;s so much more work, which is great. There&amp;#x27;s just this explosion of magazines, which I think allows a younger generation to really get their feet wet with serious editorials. It&amp;amp;#8217;s very much more business-oriented as we know. There are things to accomplish in a shoot that weren&amp;amp;#8217;t necessarily what we needed to accomplish 10 or 15 years ago. Glamour: What sort of things? LG: Ya know, making sure a realm is covered and that it&amp;#x27;s more broad and we&amp;amp;#8217;re more diverse. There&amp;amp;#8217;s more rules, but on the other hand there&amp;amp;#8217;s this whole young generation that&amp;amp;#8217;s just styling for online and there&amp;amp;#8217;s just more freedom that never existed. It&amp;amp;#8217;s kind of gone in both ways, and both are important. Things have definitely gotten a lot bigger. Fashion&amp;amp;#8217;s recognized as a business [now], but it was something that was almost underground when I started. Glamour: What are your favorite brands and designers these days? LG: I knew you were gonna ask me that! Let&amp;amp;#8217;s see, Marni&amp;amp;#8217;s always my go-to because for me to dress up as a grown-up is really painful and she makes it really easy for me. And I love Haider Ackermann. I absolutely love embellishment, I mean I could just go into J.Crew and buy embellished sweatshirts. I love what I love and it&amp;amp;#8217;s never about a label or a brand, it&amp;amp;#8217;s just what I like. Oh Dries Van Noten, I think I have the whole fall collection Glamour: Since we are going into the holiday season, how would you tell our readers to style a J.Crew embellished sweatshirt? LG: I always say that everyone has to start by being true to themselves. Do you love a white shirt? If so, it&amp;amp;#8217;s an embellished white shirt. Start with things that you&amp;amp;#8217;re used to (like a sweatshirt) and find embellished versions of those things. You start small if you&amp;amp;#8217;re afraid of embellishment. From Lori Goldstein: Style Is Instinct by Lori Goldstein; photograph of Elle and Dakota Fanning &amp;amp;copy; Mario Sorrenti. Published by Harper Design, an imprint of HarperCollins Publishers; &amp;amp;copy; 2013 by Lori Goldstein. Glamour: Now, looking back over your career what has been your most memorable shoot? LG: That is really like picking a favorite child. I can only say my most memorable time and that was the years with Steven [Meisel] and Versace, Donatella, and Raoul Martinez and Orlando Pita. We were a group of friends totally inspiring each other, and the Versace campaign came from that and all the Italian Vogue editorials. Looking back on that a year or so later was when I knew that I had done what I came to do, not that I was over, but that was a turning point. It was a crescendo and highlight in my career working with my best friends doing some of my most creative work. Glamour: In those moments did you have any idea you&amp;amp;#8217;d be creating iconic images? History? LG: I think more than the images&amp;amp;mdash;yes they&amp;amp;#8217;re incredible&amp;amp;mdash;I didn&amp;amp;#8217;t realize how lucky I was to be in that perfect moment for me of this fashion arc. I think that was a really, really special time in fashion, and looking back I feel very lucky to have been a part of that moment. To learn more about Lori be sure to pick up her book! "^^<http://www.w3.org/2001/XMLSchema#string>
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