<http://schema.org/description>
"&amp;quot;We have all this money, we have all these people, why aren\u2019t we doing more stuff? You may say that Apple only does a very, very small number of things, and that\u2019s working ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2013/12/15/apple-moonshot-look-like/>