<http://schema.org/name>
"Long-form journalism project MATTER hits its $50,000 crowdfunding target in just 36 hours"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/02/24/long-form-journalism-project-matter-hits-its-50000-crowdfunding-target-in-just-36-hours/>