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"   Photo: Fendi  Watch out Stella McCartney, Fendi has launched their first fall/winter collection dedicated to children and it is very cute\u2014and very well timed given the recent abundance of celebrity pregnancies. We&amp;#039;d be shocked to learn Rachel Zoe and Victoria Beckham hadn&amp;#039;t already placed their personal orders. Fendi&amp;#039;s not playing around with this collection\u2014it was launched properly last week with a full runway show in Italy at Pitti Bimbo, sort of a mini-fashion week for kids (watch the insanely cute video below). The looks and themes are given just as much thought and attention to detail as Fendi&amp;#039;s main collections. Head of accessories, Silvia Venturini Fendi, describes the collection as &amp;quot;Easy chic style and a sprinkling of irony for the `little&amp;#039; FENDI ones,&amp;quot; because children are always looking to incorporate some irony into their wardrobes. In a press release, &amp;quot;Full cornflower blue and violet shades, with a brush-stroke of orange and acid green blend with the most classical grey and navy blue tones into a divertissement of multicolour stripes and camouflage designs with watercolour effect,&amp;quot; describes a look for girls, and &amp;quot;Refined details determine an affected elegance,&amp;quot; is said of a boy&amp;#039;s look.      Then, of course, there is Fendi Baby. To give you an idea of what they were going for: &amp;quot;The baby girls&amp;#039; collection plays with neutral shades of cream and of traditional pepper-and-salt nuances revisited with big buttons, little bows and monogram fabric inserts in the traditional mahogany colour, which distinguishes the Fendi maison.&amp;quot; But, hey, why shouldn&amp;#039;t baby clothes be taken as seriously as adult clothes? If it&amp;#039;s hard to picture small children running around in clothes that almost sound like couture, check out the above video of them doing just that. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a5663/fendi-sends-toddlers-down-the-runway-13989/?src=global_footer>