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" Welcome to The Primer, an ongoing series where we give you the rundown on the top stories of the week that was. TODAY IN GIFS This is what it looks like when Alexander Wang gives away free clothes. It&amp;#039;s not for the faint of heart, people. (Buzzfeed) BRITAIN&amp;#039;S BIG WEEK  A British court has ruled in favor of Rihanna, who sued Topshop&amp;#039;s parent company Arcadia for printing a T-shirt with her likeness on it. You go Riri. (BBC) Perhaps ushering in a new breed of pop-up shops, Henry Holland just announced that he&amp;#039;s starting a roving fashion boutique out of the back of an ice cream truck that&amp;#039;ll travel between London and Manchester. No word yet on what annoying music the truck will play to let you know it&amp;#039;s coming. (International Business Times)  LESSONS IN FASHIONOMICS  In case you&amp;#039;re wondering why, despite the recession being five years ago, you still feel poor every time you visit Barney&amp;#039;s: Business of Fashion ran a story about inflation in fashion. (BoF) Kyle Rancourt of Rancourt &amp;amp;amp; Co. Shoecrafters released the latest installment in his Due North series, a really interesting look at what exactly it means to &amp;quot;buy American.&amp;quot; (Well Spent) Apparently the global demand for cashmere is threatening biodiversity in Asia. (Wildlife Conservation Society)  AND... FRAGRANCE!  Apparently the latest trend in retail is making your store smell nice to attract customers. But shouldn&amp;#039;t it just have a pleasing aroma anyway? (BoF) On the heels of Cameron Diaz&amp;#039;s &amp;quot;appointment&amp;quot; to footwear and accessories brand Pour la Victoire, actor Darren Criss has signed on to dole out grooming advice for The Motley, and will also help the site develop its first fragrance. (New York Times)  "^^<http://www.w3.org/2001/XMLSchema#string>
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