<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/small-business-network/2014/aug/04/how-to-create-successful-a-website"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/small-business-network/2014/aug/04/how-to-create-successful-a-website>