<http://schema.org/dateCreated>
"2014-05-01T11:23:57-07:00"^^<http://schema.org/Date>
<http://www.sbsun.com/technology/20140501/trade-in-gas-mower-on-saturday-in-long-beach-for-up-to-75-percent-off-an-electric-model-events-upcoming-in-pasadena-riverside-and-anaheim>