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"Golf legend Arnold Palmer turns 80 later this year, and to celebrate, the Untied States Golf Association (USGA) is putting together one of the more elaborate virtual birthday celebrations we\u2019ve seen to-date: The Arnold Palmer Memory Book.\nThe site, powered by private label socnet provider KickApps, allows users to contribute their own memories of Palmer, either from his golfing career or personal reflections (I shared one of mine here).  In addition to letting fans share their own stories via text, picture, and video, the site features memories from some of golfing\u2019s elite including Tiger Woods.\n\n\n\nMemory Book also includes community features, so you can browse the most viewed, most recent, and highest rated memories, plus gives you the ability to comment and tag other people\u2019s postings.  The site is part of the USGA Museum website, where the organization chronicles the history of golf and also provides information for those looking to visit.  \nWhile the Palmer site might be of immediate to interest of you if you\u2019re not a golf fanatic or unfamiliar with him (the peak of his career was in the early 1960\u2019s after all), it is yet another recent example of how pro sports are starting to engage fans using social media.  From the NBA using Twitter and Facebook to try and make playoff coverage more dynamic to the NHL organizing nationwide tweetups, the sports world is clearly starting to recognize the power of bringing their supporters together online."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/06/04/arnold-palmer/>