<http://schema.org/about>
"A socially responsible chocolatier and shaman has been giving the profits from the sales of Shaman Chocolates to the Huichol Indians of the Sierra Madre Mountains. The Huichol, declared a national treasure of Mexico, are one"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/shaman-run-chocolate-company-gives-aid-to-huichol-indians.html>