<http://schema.org/about>
"Now creating a great app won't exactly stop global warming--unless perhaps it manages to convince governments and corporations to get off their collective arses and actually do something meaningful"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/clean-technology/un-offers-10000-prize-for-best-climate-change-app.html>