<http://schema.org/alternativeHeadline>
"Zeebox reboots as Beamly, a social TV network for young women"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/04/14/second-age-second-screen-zeebox-reboots-beamly-social-tv-network-aimed-young-women/>