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"I am a huge proponent of the investment blow dryer. A well-made ionic one (like my beloved Ultra Chi) makes such a big difference when it comes to styling and your hair&amp;#x27;s longer-term health/appearance. But the new $700 hairdryer hitting the market has even me saying what the what?! New to the market this month, the Sedu Icon Prive claims to be &amp;quot;the most technologically advanced dryer in the world&amp;quot;--which it certainly should be, for a price tag of $700. Those technological advancements include using 70 percent less electricity, being extremely lightweight (about a pound) with a cool-touch nozzle, and giving you dramatically reduced drying time, thanks to an air speed of 93 MPH--I&amp;#x27;m not sure how that compares to the average dryer, but it sure sounds windy! The Prive also boasts 10,000 hours of motor life (or about 8 years of use), compared to 2,000 for the average dryer, and comes with a 6 year no-questions-asked warranty. Clearly, this handmade-in-France dryer is really targeted to professional hairstylists--when you&amp;#x27;re wielding a blow dryer for 8 hours a day, one that&amp;#x27;s feather-light and won&amp;#x27;t burn out for years and years holds serious appeal. But I wonder how many regular women are going to spring for this thing. You&amp;#x27;d have to be pretty hardcore about your hair styling routine to spend the equivalent of a month&amp;#x27;s rent (well, outside NYC) on one gadget. Then again, like the PR person pitching the product says, if you&amp;#x27;re the type who spends $35 a week on a professional blowout times 52 weeks a year, this dryer would certainly end up being a much less pricey habit. What&amp;#x27;s your reaction to this ultra-fancy $700 blow dryer? Are you fantasizing about trying it out? Would you possibly buy this if you had the spare cash, or would you never, ever spend this much on a blow dryer, no matter what? Pick Up Glamour&amp;amp;#8217;s 1,000 Beauty Dos &amp;amp; Donts to Live By Forever, On Newsstands Now! Download Glamour on your iPad&amp;amp;#8212;print subscribers, it&amp;amp;#8217;s now part of your subscription plan! Like freebies? Enter the latest Glamour sweepstakes. Sign up for our fashion and beauty newsletters to get easy style tips (it&amp;#x27;ll make your inbox 10x sexier, we promise). One more PS: Did you know you can now read glamour.com on your smart phone?! It&amp;amp;#8217;s the ultimate boredom buster. Photo: Folica"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2011/10/the-700-hairdryer-would-you-ev>