<http://schema.org/alternativeHeadline>
"Pants to Poverty's ruched panties promise fair trade premiums for cotton  farmers and workers -- and slimmer-looking derrieres for wearers."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/natural-beauty-fashion/blogs/flattering-fair-trade-panties>