<http://schema.org/description>
"The Boston Beer Co is to launch its Boston Lager brand in cans in the US, after spending two years and US$1m on development."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/boston-beer-co-targets-taste-with-us1m-sam-can_id109556.aspx>