<http://schema.org/alternativeHeadline>
"Amid controversy over its Dreamforce hackathon, Salesforce awards $1 million prize to top two teams"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/12/02/amid-controversy-dreamforce-hackathon-salesforce-awards-1-million-prize-top-two-teams/>