<http://schema.org/alternativeHeadline>
"Oh API day: 3scale raises $4.2 million to bolster its API management solutions"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/04/24/oh-api-day-3scale-raises-4-2-million-to-bolster-its-api-management-solutions/>