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"Mark Zuckerberg speaks at BYU, calls Facebook &amp;quot;as much psychology and sociology as it is technology&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.deseretnews.com/article/700121651/Mark-Zuckerberg-speaks-at-BYU-calls-Facebook-as-much-psychology-and-sociology-as-it-is-technology.html?pg=2>