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"   Photo: Urban Outfitters  Bastille Day&amp;#039;s around the corner, so it&amp;#039;s only appropriate that Urban Outfitters launch its `Piplette&amp;#039; collaboration this week, designed by Parisian transplant Alice Ritter. America&amp;#039;s obsession with all things French\u2014from breton tops to ballet flats\u2014is nothing new, but indulging one&amp;#039;s Francophilia is always more fun without Chanel-like price tags. And who better to bring European romance to the pseudo hipster masses than Ritter and her eye for frilly boh\u00E8me? &amp;quot;At the beginning I had no idea it would work...I had never done a collection in that price range for a larger audience,&amp;quot; she told us. After sourcing fabric in Hong Kong and producing about 25 samples in New York, Ritter presented her designs to the UO crew who edited it down to seven key styles. &amp;quot;They picked up really strong pieces that look great on the website,&amp;quot; Ritter said of the end product that she designed with her Williamsburg neighbors in mind. Amongst the selects you&amp;#039;ll find a red gauzy tiered dress, peasant tops, and an embroidered romper that Ritter said, &amp;quot;transcended very well, [the technique] we were able to do\u2014it&amp;#039;s a great value!&amp;quot; As for the capsule&amp;#039;s title (pronounced PEA-plett), Ritter says that it came about because Urban Outfitters said, &amp;quot;we like you as a French person, so over dinner with friends it organically came about. Piplette is a girl who talks a lot\u2014it&amp;#039;s a characteristic that we all shared as kids!&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/shopping/news/a6867/alice-ritter-launches-piplette-at-urban-outfitters-25171/>