<http://schema.org/headline>
"&lt;span class=\"sponsor-title\"&gt;Sponsored post:&lt;/span&gt; Hear the future of media and marketing in just 5 minutes"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2014/03/31/hear-the-future-of-media-and-marketing-in-just-5-minutes/>