<http://schema.org/description>
"Unless you're a top tier blogger (I'm not one, and I'm not sure what the demographic of one is, as\u00A0I don't know any REALLY big bloggers.) you're not likely to ... ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hanselman.com/blog/MonetizingYourBlog.aspx>