<http://schema.org/articleBody>
"When 300,000 music fans flock to Lollapalooza next month, they can thank Lisa Hickey, 34, for making it happen. Now she tells you how to rock your career. Think of her as the ultimate party planner: A logistical mastermind for Lollapalooza and other major concerts each year, Lisa Hickey is responsible for spreading the word about events&amp;amp;#8212;you know, so people will come&amp;amp;#8212;and then making them run without a hitch. She does everything&amp;amp;#8212;and we mean everything: Once, when singer M.I.A. needed an extra backup dancer and there was no time to spare, Hickey donned the costume and jumped onstage herself. It&amp;#x27;s a gig she couldn&amp;#x27;t have imagined at 18, when she got her start selling cigars at an Austin, Texas, nightclub. Soon after, the venue launched a beer festival. She loved drumming up sponsors so much, she convinced the company that owned the club to hire her in its events department full-time. And that experience led to her job as head of marketing at C3 Presents, the Austin-based entertainment firm where she&amp;#x27;s helped Lollapalooza rack up record ticket sales. During &amp;amp;#8220;Lolla,&amp;amp;#8221; held this year from August 2 to 4 in Chicago, she rises at 4:00 A.M. to run the media lounge and escort VIPs. Favorite acts? &amp;amp;#8220;Lady Gaga&amp;amp;#8217;s such a showman,&amp;amp;#8221; she says. &amp;amp;#8220;Seeing her million costume changes up close was cool. [But] what&amp;amp;#8217;s most gratifying is looking out at the massive crowd. I&amp;amp;#8217;m a people pleaser!&amp;amp;#8221; &amp;amp;#8212;Jordan Breal For more from Glamour&amp;#x27;s August Music Issue, pick an issue up on newsstands, or download the digital edition now! Photo: LeAnn Mueller"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/entertainment/blogs/obsessed/2013/07/the-woman-behind-the-bands>