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"comScore  has come out with a new study regarding Facebook visitation behavior, showing an 89% increase in the last year.\nAccording to the report, the huge growth of Facebook is attributed to the opening of registration last September for the social network to anyone, instead of limiting the service to those that have .edu email addresses.  This is when membership growth on Facebook really took off, enticing teenagers and young adults alike, with an emphasis on those between the ages of 25 and 34.  comScore reports a 181% growth from the 25-34 year old demographic, 149% growth from th 12-17 year old demographic, 98% from those 35 years and older, and the lowest increase occurred with the 18-24 year old demographic.\nThis type of growth makes sense, considering the existing demographic using Facebook prior to its opening up registration to the larger public, and the  highest increasing demographic, 25-34, is most likely to appreciate the type of connections made on Facebook post-graduation.  The end result from all this growth of course leads to an increase in page views, with engagement levels peaking in February, 2007, setting up a great foundation for the launching of the Facebook platform.\nDanah Boyd has also performed her own ethnographic study on Facebook in comparison to MySpace, outlining her observed difference in socioeconomic status between the users of the two social networking sites.\nSee also: Parks Associates Report , Facebook Platform Lures 1,100 Developers a Day, Social Networking Grows in the UK, and ComScore Widget Report.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/07/05/comscore-facebook/>