<http://schema.org/headline>
"&lt;i&gt;The Phantom of the Opera&lt;/i&gt; Will Offer Free Tix to 25th Anniversary Performance Via Facebook Sweepstakes"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.playbill.com/news/article/the-phantom-of-the-opera-will-offer-free-tix-to-25th-anniversary-performanc-200694>