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"With smartphone adoption projected to hit 50% by year's end, one producer thought it was high time for a TV show about mobile apps. The 30-minute syndicated program, called The Mo Show, began airing January 1 on 300 TV stations across the country.\nHosted by Mark Yoshimoto Nemcoff (ThingsILearnedThisWeek.com) and Dana Ward (ClevverTV.com), the show combines comedy, location segments and interviews on the subjects of mobile apps, downloads and MMS. \nProducer Frank Chindamo likened the show to G4's Attack of the Show and says the hope is that The Mo Show (for \"mobile\") will do for mobile entertainment what Entertainment Tonight does for TV and film, and do for tech what Top Gear does for cars. \"The idea is that there's an unbelievably confusing array of mobile options \u2014 300,000 apps to choose from,\" Chindamo says. \"And we wanted to take that and make it palatable not to the early adopters, but to people who are going to have a smartphone for the first time this year.\" \nChindamo says that the target audience's lack of tech savvy is one reason he thought TV would be a good vehicle. \"TV reaches the most general audience,\" says Chindamo, who is also the president and CEO of Fun Little Movies. So far, Chindamo has shot two episodes of the show, which is set to run weekly. Chindamo says that the program will have editorial independence but will also run sponsored segments that will be clearly marked as advertising. \nWhat do you think? Are you ready to sit down and watch a half hour show about mobile apps?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/01/04/the-mo-show/>