<http://schema.org/description>
"SMX Israel is this Sunday and I need to give the hotel a final count of attendees tomorrow.  To encourage the people who always 'wait until the last minute' to do things, especially like this, I have "^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/smx-israel-2012-price-14563.html>