<http://schema.org/description>
"List.ly is a way to create and share lists, as well as integrate collaborative lists into your own blog posts, acting as a catalyst for others to build upon the lists you share.\r\n\r\nList.ly ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/04/25/list-ly-takes-online-lists-to-the-next-level/>