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"LinkedIn is well established as a professional networking site, and if you play your cards right, you can leverage this online community to get the word out about your company, product or particular brand. But LinkedIn is now taking things a step further by allowing individual users on LinkedIn to purchase and publish ads directly on the site.\nCalled LinkedIn DirectAds, this new product is designed specifically for users who would like a direct channel for marketing their business, product or service to other LinkedIn users. You can purchase text advertising through LinkedIn\u2019s sales team, and purchase ad space based on your targeting and budget parameters. Specify the audience that will see your text ad (there are 7 different options for this), and create your own message to be distributed across your target demographic on LinkedIn.\nAnother perk? Premium Account users get a 50% discount for ads, encouraging the top LinkedIn users to take advantage of the new direct advertising option and get in early on the targeted distribution. It\u2019s all quite similar to the direct ad network that Trulia launched a few weeks ago, in both its appeal to its own user base and its incentives directed towards influential first movers in the targeted advertising space.\nFor LinkedIn, the whole process seems rather transparent, which is key for LinkedIn as it aligns with the objectives of the company and minimizes the amount of gaming that can take place by any given user. For each ad you push through LinkedIn\u2019s new DirectAds, your profile and contact info will also be displayed, so any viewers of the ad will know exactly who is promoting the business or service. It also seems to build somewhat on some of the other options LinkedIn has been expanding upon in the past few months, such as its data reselling option."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/07/15/linkedin-directads/>