<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/sport/2012/aug/04/gb-womens-team-pursuit-olympic-gold"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/sport/2012/aug/04/gb-womens-team-pursuit-olympic-gold?view=mobile>