<http://schema.org/description>
"CitiBank is currently offering 5,000 New Yorkers an opportunity to become founding members of the Citi Bike bike share program."^^<http://www.w3.org/2001/XMLSchema#string>
<http://inhabitat.com/nyc/citi-bike-program-opens-up-membership-registration-with-perks-for-founding-members/>