<http://schema.org/headline>
"Walmart permanently drops iPhone 4S price to $39, iPhone 5 to $129"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2013/06/23/walmart-permanently-drops-iphone-4s-and-iphone-5-prices/?ncid=rss_semi>