<http://schema.org/description>
"Measuring Success Case StudiesModerated by Mike Sack Geoff Karcher, Karcher Group\nWill cover what is important from management standpoint, a sales standpoint, setting up expectation with clients.  Int"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/002935.html>