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"Singer-songwriter Bruno Mars posted his first Instagram photo Wednesday, using the photo-sharing service to debut the cover art for his forthcoming Unorthodox Jukebox album. \nThe cover, of course, quickly made its way onto other social platforms, but the artwork premiered on Instagram. \n\"Just like the music video for 'Locked Out of Heaven' it's been his approach to go directly to his fans,\" Thanh Nguyen, digital marketer at Mars's label, Atlantic Records, tells Mashable. \"There's definitely a charm with spontaneity and as he mentioned in a recent interview, the Internet gives you that luxury.\"\nOther musicians have been finding fun ways to leverage Instagram, whether it be for crowdsourced contests or music videos. For example Bob Dylan, Rufus Wainwright, Ellie Goulding, Jason Mraz and Alicia Keys have all asked fans this year to submit Instagram photos for inclusion in their lyric videos. \n\nSEE ALSO: YouTube Cover Song Face-Off \u2014 'It Will Rain' from Bruno Mars\nMars hosted and performed Saturday Night Live on Oct. 20, helping the show get its best ratings since March.\n\"Locked Out of Heaven\" (watch below) is the first single from his upcoming album, which drops Dec. 11.\n\n\nPhoto and thumbnail courtesy of Atlantic Records"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/10/24/bruno-mars-instagram-album-cover/>