<http://schema.org/description>
"The modern-day gold rush is apps. Apps for this, apps for that. Apps for everything. Apps for apps, even. Everyone wants an app. If you are not a developer, as your humble servant isn't, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2012/03/30/day-one-belly-flopping-into-windows-phone-app-development/2012/>