<http://schema.org/about>
"Selling diamond rings usually is about romance, image and intangibles- look at deBeers and \"a diamond is forever\". GreenCarat is a different kind of jeweller- their pitch appears to be- anyone who wants a diamond ring is a jerk, but if you have to have"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-home/ecologically-and-socially-responsible-jewelery-greenkarat.html>