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"A few days ago I stumbled upon a blog post that had a few mentions of the genius Mr. Einstein. Because I\u2019m a big fan of the man who had such an amazing affect on life as we know it today, I thought what would he do if he was one of today\u2019s entrepreneurs? Would he develop some kind of crazy TV show \u201CThe Eisntein TV\u201D? Would he invent the best photo-sharing app, \u201CEinstegram\u201D?\u2028\u2028 I guess we will never know but one thing is for sure - he would have been a successful entrepreneur.\r\n\r\nI went over some of his publishing and quotes and I was shocked to discover how his words became some of the best tips I have ever heard:\r\n\r\n\u201CTry not to become a man of success, but try rather to be a man of value.\u201D\r\n\r\nNowadays we call it vanity metrics or other strange names. What Mr.Einstein figured out a long time ago is that perusing success is the best way to fail. It is very hard to be focused on value and how to bring value to the world.\u2028 In a world where\u00A0customer or user attention is the most expensive product, the only thing you can do is produce value. It is a lot harder to produce real value to 10 customers than getting some PR articles and having 200 customers to whom you're giving no value.\r\n\r\n\u201CLook deep, deep into nature, and then you will understand everything better.\u201D\r\n\r\nIt doesn\u2019t matter if it\u2019s a new feature/design/investment that I don\u2019t know exactly how the tackle, I am always amazed how simple the answer is.\u2028 The answer is always the same: Understand what is valuable to the customer/user/company, then the answer is clear.\r\n\r\nThere are too many decisions that don't have one clear answer; the only way to try and make better decisions is to rely on the data that you analyze in a fanatical way. \u2028I cannot emphasize enough how relying on data and not on press headlines made us a better company. \u2028I am still making tons of mistakes but looking at our customers and the company's nature leads to a lower ratio.\r\n\r\n\u201CIt would be better if you begin to teach others only after you yourself have learned something.\u201D\u2028\r\n\r\nWhen writing these lines I am not sure you are supposed to listen to anything I say. I really believe that in my last year I learned a lot and I am not even close to teach anyone. I am simply trying to share my mistakes and lessons, so you really don\u2019t have to agree with anything.\u2028 That being said, I learned that \u201Cover acting\u201D about your success or product doesn\u2019t help. The smart people you want to join your roller coaster will see right through it.\r\n\r\nLets take raising money as an example: In order to raise money you need to learn something first about your primary assumptions. I learned that it is ok to say: \u201Cthat didn\u2019t work because\u2026.\u201D. You just need to have a good reason and proof that you actually learned something in the process that will make your company better.\r\n\r\n&amp;quot;I am content in my later years. I have kept my good humor and take neither myself nor the next person seriously.&amp;quot;\u2028\r\n\r\nIn the end it is all about people. I learned that every day has its good and bad moments but it is important to take everything with a smile.\u2028 If you don\u2019t choose to work with employees/investors/partners that you have fun with, well, lets just say that I wouldn\u2019t have survived it.\u2028 Startups are in the business of people, having fun with people is one of the most important things."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2012/05/14/4-entrepreneurial-lessons-from-albert-einstein/>