<http://schema.org/description>
"Over $1 million has been raised via Latin American crowdfunding platform\u00A0Idea.me\u00A0since its launch 18 months ago, contributing to the success of 180 creative projects, the startup ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/la/2013/02/22/latin-american-crowdfunding-platform-idea-me-hits-1-million-in-pledges/>