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"Shaquille O&amp;#039;Neal has explained his philosophy for posting on Twitter. Speaking about social media with Parade, the NBA legend revealed that he separates his tweets into distinct &amp;quot;categories&amp;quot;. O&amp;#039;Neal explained: &amp;quot;I like to break tweeting down into three different categories: 60% to make people laugh, like &amp;#039;yo mama&amp;#039; jokes and stuff like that; 30% to enlighten you or brighten up your day. I hit you with a famous quote or a thought; and 10% to let you know what I&amp;#039;m selling.  &amp;quot;I see a lot of people using it that way 100%. Like, &amp;#039;Hey, I&amp;#039;m Snooki. I&amp;#039;m selling this&amp;#039;, I won&amp;#039;t ever do that. I don&amp;#039;t need this to make me bigger. This is just my way of talking to the people in my voice.&amp;quot; O&amp;#039;Neal retired from professional basketball last year after earning a &amp;#039;Rookie of the Year&amp;#039; award in 1993 and an NBA MVP prize among other honours. He also recently opened up about his rivalry with former LA Lakers teammate Kobe Bryant, explaining that their rift developed over their separate philosophies of basketball. Watch Shaquille O&amp;#039;Neal&amp;#039;s &amp;#039;Strait Playin&amp;#039;&amp;#039; music video below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/news/a367066/shaquille-oneal-twitter-is-almost-a-science/>