<http://schema.org/articleBody>
"A new shopping site called JackpotRewards is launching tonight, with all sorts of goodies to lure in its users.  JackpotRewards is backed by Boston philanthropist and famous Wall Street investor Peter Lynch, with a total amount of $16.7 million raised in Series A funding from Lynch and other investors.  \nSo what are all these goodies that JackpotRewards has in store?  If the name of the site didn't give it away, it's a site that hands out money.  In fact, there is a million dollar winner guaranteed each week.  It works by offering shoppers cash back on online purchases, along with exclusive deals and discounts.  All the members are automatically entered into three drawings each week, one of which is the $1 million drawing that occurs every Sunday, and another of which is the $100 million jackpot, which, sadly, occurs far less frequently.  \nAfter tuckering itself out with these two jobs, JackpotRewards moonlights as a charitable giver, handing over 50% of its profits to children's charities.  Upon launch, JackpotRewards pledges this donation to be at least $1 million for the 2008 year.  \nWhile the site is wrapped up in a cozy charitable persona, the site overall seems to be very much like the blinking, flashy giveaway  sites of yore.  Is this another effort to gain a bunch of eyeballs with the purpose of selling ad revenue on the site?  No.  The site doesn't display ads, but instead charges a $3 subscription fee to members.  Per week, folks.  I imagine that would be the primary source of JackpotRewards' revenue.  But given its necessary relationships with online retailers, however, I'm guessing there's a good amount of market research layered in there as well. \nNote: the site seems to be down at the moment, and has in fact been down for some time leading up to its launch."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/02/19/jackpotrewards/>