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"Zynga acquired Draw Something creator OMGPOP Wednesday. \nThe company has not disclosed the cost of the sale, but AllThingsD reports the acquisition cost Zynga $180 million, plus another $30 million in employee retention payouts. \nDraw Something is a Pictionary-style game that lets you draw pictures on your phone or tablet and then send that drawing to a friend who's left to guess what you've drawn. The Facebook-connected game is played only on mobile devices \u2014 not on Facebook itself \u2014 and it currently sits at the top of the most-downloaded paid and free app lists on both Apple\u2019s App Store and Google Play. \nThe game also recently overtook Zynga's Words With Friends on AppData's list of the most popular Facebook Connected games.\n\u201CThe OMGPOP team has created a game that\u2019s fun, expressive and engenders real social interaction,\u201D said Mark Pincus, founder and CEO of Zynga. \u201CDraw Something has captured the imagination of millions of people around the world. We love the way they\u2019ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. We\u2019re honored to have the opportunity to partner with and support such an innovative team of creative inventors.\u201D\nUntil recently, the four-year-old OMGPOP only had 20 million registered users for its entire roster of games. \n\"Then we launched Draw Something, and it's been an incredible and wild ride since,\u201D says Dan Porter, CEO of OMGPOP. The game, which launched six weeks ago, has now been downloaded over 30 million times.\nMore than one billion drawings have been created in total. Tuesday, Draw Something had over 3,000 drawings per second at its peak, and it's the top word game in more than 84 different countries in the App Store.\nPorter assures fans that the Zynga acquisition will not change the game: \"Zynga offered us a chance to focus on Draw Something \u2013- they know the power of the game and they planned with us how to let it keep rolling in the same fun, irreverent, social way that it has been. That was really important to us.\"\n\nSEE ALSO: Singer Uses 'Draw Something' Pictures from Fans in Music Video\nDraw Something isn't the first popular app that Zynga has acquired. It purchased New Toy Inc., the original creators of Words With Friends, 15 months ago for $53 million in cash and stock options. Let us know what you think about Zynga's purchase of OMGPOP in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/21/zynga-acquires-omgpop/>