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"An Apple store in Australia has been hit by a bizarre flash mob protest. A busload of demonstrators turned up at the Sydney outlet chanting &amp;quot;wake up&amp;quot; repeatedly, and brandishing placards bearing the same words.  Reports claim that the group was hired by Samsung as a publicity stunt to promote the release of its Galaxy S3 smartphone, which is expected to be officially unveiled next week. Australian marketing blog Mumbrella traced the campaign back to a creative agency called Tongue, who run the &amp;#039;Wake Up&amp;#039; website. Logging on to the site displays a countdown to 3pm on May 6, the Galaxy S3&amp;#039;s rumoured release date in the territory. Samsung has poked fun at bitter rivals Apple in previous marketing campaigns. Last year, a Galaxy S2 video advertisement parodying the frenzied fan excitement around new Apple products became a viral hit on the internet. The Galaxy S3, which will be powered by a quad-core processor chip, is widely expected to be unveiled at a launch event in London on May 3. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/apple/news/a378821/apples-sydney-store-hit-by-protest-mob/>