<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2009%2F10%2F02%2FMickey-Rourke-in-One-Can-Make-a-Difference.aspx>