<http://schema.org/about>
"We've oohed and aahed at the Lifestraw, the cigar-sized personal point-of-use water filter produced by Vestergaard Frandsen. While it certainly has the potential to provide clean drinking water to a lot of people, a family of five would potentially"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/sponsor-a-lifestraw-family-water-filter-with-project-h-design.html>