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"   I want... No... NEED this in my life. #ReebokBacon #crossfitproblems pic.twitter.com/tiOxvHwtuw \u2014 Sam Watt (@SamWatt8600) July 24, 2014   If companies know one thing, it&amp;#039;s this: customers love getting things for free. We in the food industry know another hard and fast rule: people love bacon. We&amp;#039;re surprised that it took companies this long to try giving away free bacon. It seems elementary in retrospect, doesn&amp;#039;t it? The only people who turn their backs on this mighty meat are the people who eat faux bacon like vegetarians and the health-conscious, opting instead for veggie and turkey versions. What could potentially have been a problem for an active wear company that markets to pro and recreational athletes has become a serious marketing a-ha moment. Gearing up for the Reebok 2014 CrossFit Games, this shoe supplier made a brilliant connection: many CrossFit enthusiasts are also steadfast followers of the Paleo Diet. The Paleo Diet, unlike just about any other diet or healthy lifestyle out there, allows bacon. Reebok packed 74 shoeboxes full of bacon and dry ice and shipped them off to athletes competing in the CrossFit games. According to Fast Company, the bacon is sourced from U.S. Wellness Meats, the preferred bacon provider of Paleo Magazine, and is about as healthy as bacon can get; it has no sweeteners, MSG, nitrates, preservatives, and is uncured. Inside the box was an ode to the salty treat:    We love you, #bacon, more than we hate #burpees. #ReebokBacon pic.twitter.com/mEc1VVZZVA \u2014 Reebok (@Reebok) July 18, 2014   In case that wasn&amp;#039;t enough bacon \u2014 and is there such a thing? \u2014 Reebok had a food truck on site dishing out divine bacon dishes:    Last day to get your free #ReebokBacon at the #CrossFitGames. Today&amp;amp;#39;s menu: bacon wrapped carne asada &amp;amp; pepperoncini! pic.twitter.com/uFWqEcEUb7 \u2014 Reebok (@Reebok) July 27, 2014   The only question remaining is, how many of you are now going to join CrossFit? We&amp;#039;ll leave you with this moment of pork-y zen:    Mmmmm \u2026 #ReebokBacon http://t.co/VCCTW9oHmI \u2014 Reebok (@Reebok) July 16, 2014   [Via: Bustle] Find more great food content on Delish:    Search for the perfect recipe from our homepage Find out the latest food news Get a recipe book to save your favorite dishes Sign up for our free newsletters Check us out on Facebook, Pinterest, and Twitter   RELATED: 13 Boozy Sorbet Recipes That Will Make Your Summer 16 Brrrilliant Cold Chocolate Dessert Recipes 17 Glorious Ice Cream Cake Recipes That Your Summer Needs Immediately "^^<http://www.w3.org/2001/XMLSchema#string>
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