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"  Are you constantly flashing labels\u2014or is your style more understated? If you fall into the latter category, the Cereus Pour Femme scents were made with you in mind. According to Creative Director Bill Rosenbaum, the new fragrances were named after the Night-Blooming Cereus, a flower that he says &amp;quot;blooms whether people are watching or not\u2014it&amp;#039;s not doing it for anyone&amp;#039;s benefit or pleasure.&amp;quot;  Rosenbaum notes that the fragrances were numerically named #3, #9, and #12 so that they wouldn&amp;#039;t interfere with buyers&amp;#039; expectations. &amp;quot;When you try to build a mood around something or name it to convey some emotion, it really alters the perception of the product,&amp;quot; says Rosenbaum. &amp;quot;We want people to purchase the fragrances because they like the actual scents.&amp;quot; Scent-wise, expect traditional ones with an edge. For example, #9 (pictured here) is a hearty, rose-based fragrance but hints of black currant, raspberry, and bergamot make it far from matronly. Look for it and the other Cereus Pour Femme fragrances at Barneys New York on October 15. Cereus Pour Femme Fragrance, $125, Barneys New York "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/a9458/savvy-scents-261340/?src=global_footer>