<http://schema.org/alternativeHeadline>
"UK: Pepsi to position new cola as \u201Cpremium\u201D not \u201Chealthy\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/pepsi-to-position-new-cola-as-premium-not-healthy_id92313.aspx>