<http://schema.org/articleBody>
"Looking ahead toward its much-anticipated IPO later this month, Facebook has produced a 30-minute video pitch to show big-time investors why sinking money into a publicly traded Facebook will be a good idea. \nIt's an interesting take on the normal business investment pitch video \u2014 instead of a heavy emphasis on dry finance numbers, Facebook plays to the heartstrings. \nSoft lighting, multiple interview angles and background music fit for sunrise in a nature show combine to make a clear emotional pitch to potential investors. In one of the video's opening scenes, founder Mark Zuckerberg hews closely to the classic marketing pitch of telling a story. \"I grew up with the Internet,\" he says, before adding later: \"The thing that seemed like it was missing was actually people.\"  \nThe Facebook IPO will reportedly happen May 18. The company announced Thursday it would price shares between $28 and $35 and offer 337,415,352 shares of Class A common stock. Facebook will become the most valuable U.S. Internet company at the time of its IPO, which should value the company at between $85 and $95 billion. The current record is held by Google, which was valued at $23 billion when it went public in 2004. Zuckerberg will make at least $846 million when the company he founded in a Harvard dorm room goes public.\nCheck out the video above for more of a rundown of Facebook's big pitch. If you have the inclination and a half-hour to spare, check out Facebook's full-length video pitch to big investors here. If you want a primer on just what exactly an IPO is and what it means for a company, see the video below.\nIf you were running a major bank or mutual fund, how heavily would you invest in Facebook? Let us know in the comments. \nWhat Is an IPO?\nWhat exactly is an IPO? What are the risks to a company in going public? What are the legal requirements?\nIf you find the business terms and market lingo confusing, check out our explainer video, which breaks down an IPO in plain language.\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/05/04/facebook-ipo-investor-video/>