<http://schema.org/description>
"A question I get quiet often is, my site has been penalized, and I want to know if I will have to start from scratch, to earn Google's trust back?  I often say that I doubt you have to start \"from scr"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/018076.html>