<http://schema.org/headline>
"One Direction&amp;#039;s Niall Horan Vegemite toast auction bids hit $100,000"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/news/a375925/one-directions-niall-horan-vegemite-toast-auction-bids-hit-100000/>