<http://schema.org/articleBody>
"  Back in September 2009, we launched the Green Good Housekeeping Seal (GGHS) in response to the demand by consumers for guidance in a marketplace awash with green claims. We are proud to say that two years later, several products have earned the GGHS and many more are in the process of applying for it. At this week&amp;#039;s Good and Green conference in the Hearst Tower in New York City, Good Housekeeping released results of a recent online survey we conducted of our readers so we can continue to monitor their attitudes about environmental issues. Here are some of the results: Key findings show that concern about the environment is top of mind and influences daily behaviors and decision-making:  90% of respondents said they are concerned with improving the environment and 40% said they are &amp;quot;very&amp;quot; concerned. 91% think being eco-friendly is something everyone should be concerned with. 85% think the world would be a better place if everyone lived eco-friendly lives. 84% think the environment is a serious issue and should be a priority for everyone.  83% of respondents said they have made changes to lead an eco-friendly lifestyle.  Consumers predict their purchasing decisions will only get more environmentally focused over time:  87.5% of respondents seek out and purchase eco-friendly products. 72.5% of respondents said they use or plan to use natural cleaning products with minimal or no chemicals. 80% of respondents always turn off the lights when leaving a room 69% of respondents always recycle paper, plastic, glass, etc. 66% of respondents always turn off the water when brushing their teeth. 55% of respondents always use low-energy/compact fluorescent light bulbs.  Attention is paid to advertising with green claims \u2014 but not always trusted:  84.4% of respondents said they pay attention to advertisers with an environmental message. 79% think eco-friendly claims made by some products are exaggerated. 28% think that if an ad says a product is eco-friendly, it really is.  Consumers acknowledge needing information to lead greener lives:  72% said they would do more for the environment if they knew how. Only 57% said they have the information they need to be personally involved in doing more for the environment.  Consumers expect companies to be committed to practices:  62.4% think it&amp;#039;s very important that an ethical brand should treat its employees fairly. 59.6% think it&amp;#039;s very important that companies produce products that can be safely recycled or disposed of. 58.1% think it&amp;#039;s very important that companies use environmentally-friendly packaging for their products.  58.1% think it&amp;#039;s very important that companies use environmentally-friendly ingredients in their products. 67.6% of respondents are very likely to tell others if they discover that a company is being unethical and irresponsible.   The survey was sent to 3,000 readers and drew a 29% return rate. Respondents were 97% female and 3% male. The median age of respondents is 47 years old, 89% have children under 18 years of age, and the median household income is $61,131. How much does concern about the environment influence your behaviors and purchases? We&amp;#039;d love to know! "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/institute/a21520/good-housekeeping-environmental-reader-survey/>