<http://schema.org/description>
"Odwalla has launched a website with game show champ Ken Jennings, challenging visitors to a spelling contest to aid the launch of its new drinks range."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/odwalla-spells-out-online-soya-promotion_id90254.aspx>