<http://schema.org/description>
"Almost one month after Blockbuster finally brought its on-demand service to iOS devices (US-only), the old-school movie-rental company has introduced a significant update to its 'other' ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/05/28/blockbuster-updates-its-disc-rental-ios-app-letting-us-users-view-trailers-manage-their-queue-and-more/a-348/>