<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/2012/jun/11/pawn-stars-on-facebook-foxes-on-twitter"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/2012/jun/11/pawn-stars-on-facebook-foxes-on-twitter>