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"The latest addition to the U.S. Army's arsenal of recruitment tools is an iPhone app that launched Monday. The free app gives access to more than 600 soldier bloggers' content as well as allowing users to share their own \"Army Strong\" stories, photos and videos.\nA release from the U.S. Army Accessions Command called the app and a mobile website that also launched on Monday \"a natural extension of the Army's ongoing commitment to engage potential recruits via social media channels.\"\nArmy Strong Stories, the site from which the app and mobile website pull content, launched in January 2008. Originally, the site served as a blog platform exclusively for soldiers. In May 2010, it was updated to allow anyone with an army story to tell it.\nWhen the platform opened to everybody, Army Accessions Lt. Gen. Benjamin Freakley told the Belvoir Eagle, \u201CSoldiers should join Army Strong Stories for a number of reasons. ... Online and in the media, the negative stories are always given a platform. Soldiers, every one of us, have some of the best stories to tell.\u201D \nThe new app will make it easier for soldiers to share their stories, but more importantly \u2014 at least from a recruiting perspective \u2014 easier for potential recruits to hear them. \n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/02/28/army-app/>