<http://schema.org/description>
"Outward appearance is often considered a strong indication of what can be expected of the final product. That\u2019s why this shop goes the extra mile to look good in all areas of its business."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pfonline.com/articles/cleanliness-is-indicative-of-quality>