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"John Abraham has said that box office dud I, Me Aur Main was aimed mainly at women. The action star plays a bachelor whose attitudes are reformed by the women in his life. He told Mumbai Mirror: &amp;quot;I was very clear from the start that it was a very niche film. It had a very restricted appeal. It was an ode to the modern woman, so to say. My target audience was different. &amp;quot;I get the feeling that &amp;#039;Action Abraham&amp;#039; is far more popular than any other type of Abraham. My action films are mass entertainers, this film was not. &amp;quot;Honestly, it has come as a surprise, and a huge learning [curve]. We have made a lot of mistakes along the way with this film, and I can assure you that these mistakes will not be repeated in any of my forthcoming films. &amp;quot;There were certain miscalculations and bad timing, which I should have objected to long back.&amp;quot; Abraham has previously described the female characters as &amp;quot;the real heroes&amp;quot; of the film. Co-star Prachi Desai has said that men will value women more after watching the movie. Watch the trailer for I, Me Aur Main below:       "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/bollywood/news/a463249/john-abraham-i-me-aur-main-was-for-women/>