<http://schema.org/headline>
"Google quietly introduces Brandcast, a tool to help businesses get the most out of YouTube"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/04/25/google-quietly-introduces-brandcast-a-tool-to-help-businesses-get-the-most-out-of-youtube/>