<http://schema.org/description>
"Google announced that in about 30 days from now, the way they handle AdWords match types for exact and phrase based matching will change.  Going forward, Google will auto-match for phrase and exact ma"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-match-misspellings-adwords-15029.html>