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"Buy a new HDTV / projector for the big game(s)? Pssh. Why do that when you can just rent your way to impressing those fair-weather friends of yours? Hot on the heels of Selection Sunday comes fresh PR from Projector123, which is hopping on the rental bandwagon in hopes that jazzed up fans will want something more than they've got right now in order to enjoy the upcoming March Madness. Best of all, the bulk of these games will be broadcast in HD over the air, so picking up an HDTV with a built-in tuner or a projector with a standalone tuner would enable you to catch most of the action without forking out for HD service (or going into debt for a swank new display). 'Course, we'd suggest putting the cash you'd spend on a rental into an entirely new set -- after all, how will you honestly ever look at that 19-inch CRT after watching the Final Four on an 82-inch projection screen?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/03/18/march-madness-queues-up-hdtv-projector-rentals/>