<http://schema.org/description>
"Amazon realizes that while its Kindle devices might be selling really well, there are a whole lot of people who prefer to read their books on an iPad.\r\n\r\nBecause of that reason, Amazon ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/01/10/amazon-releases-ipad-optimized-version-of-the-kindle-store/>