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"Beam Inc has launched a global campaign for its Teacher&amp;#39;s Scotch whisky brand that includes lines from Rudyard Kipling&amp;#39;s poem &amp;quot;If&amp;quot;."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.just-drinks.com/news/beam-inc-unveils-teachers-tv-push-video_id112756.aspx>