<http://schema.org/name>
"\u0395\u03C0\u03B9\u03C3\u03C4\u03C1\u03BF\u03C6\u03AE \u03C3\u03C4\u03B7 \u03C6\u03CD\u03C3\u03B7"^^<http://www.w3.org/2001/XMLSchema#string>
<http://back-to-nature.gr/2013/04/blog-post_4774.html>