<http://schema.org/about>
"When Jeff last reported on No Impact Man  he had a blog, a book deal, a movie. Now he has the front page of the Home section of the New York Times. He is not only a model for us all about lifestyle, but also for marketing and self promotion. (and I"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/update-on-no-impact-man-the-year-without-toilet-paper.html>