<http://schema.org/alternativeHeadline>
"50 animal shelters from across the United State are vying for a shot at $500,000 in prize money from Rachel Ray and the ASPCA."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/blogs/2012-aspca-rachael-ray-100k-challenge-kicks-off>