<http://schema.org/about>
"Over the past year Netflix, and more recently Blockbuster, have both become so popular that almost everyone you talk to is signed up for their services. However, a new company called Peerflix might give them a good run for their money. Launched by two"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/clean-technology/a-product-service-system-peerflix.html>