<http://schema.org/headline>
"Buy fake products from a TV show...enter to win a HDTV and Blu-ray player"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2006/08/17/buy-fake-products-from-a-tv-show-enter-to-win-an-hdtv-and-blu/>