<http://schema.org/description>
"Sainsbury&amp;#39;s has said it Brand Match promotion scheme is a &amp;quot;winning formula&amp;quot;, despite one of its campaign being labelled &amp;quot;misleading&amp;quot; by the country&amp;#39;s advertising watchdog."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/sainsburys-stands-by-brand-match-scheme-amid-asa-ban_id120676.aspx>