<http://schema.org/headline>
"J.C. Penney&amp;#8217;s online customer service score fell, Amazon.com remains at the top of the list"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bizbeatblog.dallasnews.com/2012/12/j-c-penneys-online-customer-service-score-fell-amazon-com-remains-at-the-top-of-the-list.html/>