<http://schema.org/articleBody>
"   Photo: PYMCA Publishing  Before coolhunters became the long arm of market research, and long before The Sartorialist, there was anthropologist Ted Polhemus&amp;#039; 1994 book StreetStyle. First published to coincide with the Victoria and Albert&amp;#039;s groundbreaking exhibiton Streetstyle: From Sidewalk to Catwalk, the tome&amp;#039;s new edition launched yesterday at London&amp;#039;s The Book Club. It&amp;#039;s published by PYMCA, a youth-culture focused photographic archive, and includes an integral section on Japan (which proved to be a scarlet letter to most UK publishers) as well as almost 200 individual looks organized into chapters replete with their own literary, music and cultural influences. Rudeboy twins Chuka and Dubem, who appear on the book&amp;#039;s cover photographed in 1981, still dress exactly alike (along with every style warrior off the streets of Shoreditch&amp;#039;s hipster Valhalla). Back then they danced to ska, rockabilly and northern soul from Jo Wallace, the DJ who played the book&amp;#039;s original launch.  Polhemus was on hand to discuss his most memorable outfit: &amp;quot;The pervy black PVC catsuit I wore opening night of the V&amp;amp;amp;A exhibition. And my first suit I bought with my Dad after seeing Miles Davis and holding out for one with narrow lapels and skinny legs.&amp;quot; Now that street style photography&amp;#039;s all the rage we asked its originator what inspired him to shoot this way in the first place. He explained, &amp;quot;When you pass someone on the street. Think how much information is bounced back and forth between you in that 20 seconds, and you brain is taking it in....words conceal stuff, whereas the look and how you put it together and wether or not you can pull it off, there&amp;#039;s an honesty in that.&amp;quot; Of course, now that there are legions of street photogs in every city, he&amp;#039;s up to something entirely new, a book called My Generation that allows him to indulge his love of Mad Men: &amp;quot;It references the notable contrast between the style of the offices sets versus Don Draper at home.&amp;quot; Street style photos of Don Draper? We&amp;#039;d be into that. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/street-style/news/a4922/original-street-style-photography-7322/>