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"Adii Pienaar is the author of Brandiing, a practical guide to content strategy and branding for business. Having had some success as a startup entrepreneur, Adii is now launching PublicBeta, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2013/08/18/your-personal-brand-the-next-step-to-anything/>