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"   Courtesy of Cut On Your Bias  As a designer for Calvin Klein, John Varvatos, and Tommy Hilfiger, Louis Monoyudis spent the last decade grappling with the whims of shoppers. &amp;quot;Fashion is so timely, but it&amp;#039;s hard to predict what the consumer wants,&amp;quot; laments the Harvard and Parsons graduate. It was what led to his light-bulb moment: Why not have customers pick which designs get put into production? He&amp;#039;s done just that with Cut On Your Bias, an e-commerce-meets-crowd sourcing site that launched yesterday. Every week, members get to pick their favorite pieces from a rotating designer roster. From cut to color, it&amp;#039;s up to the masses to decide which sketch will become a reality. Once the votes are tallied and a style is declared the winner, it will go into limited production, with just 15 to 20 pieces being put up for sale a few weeks after. &amp;quot;It&amp;#039;s an exclusive product that you&amp;#039;re helping to make,&amp;quot; explains Monoyudis. While you don&amp;#039;t have to purchase the winning design to vote\u2014and you don&amp;#039;t need to vote to purchase\u2014those who do both will be rewarded with a 25-percent off discount and a few goodies from the designer. Up first is Carlos Campos, with Antonio Azzuolo, Hyden Yoo, Rogue, and Bhon slated to follow. It&amp;#039;s not just fashion that gets a virtual collaboration; homewares will make it onto the site as well, with both Artware Editions and Moss on board. &amp;quot;It&amp;#039;s a bit polarizing,&amp;quot; admits Monoyudis of the idea, but believes that Cut On Your Bias is a win-win for both designer and shopper. As he points out, &amp;quot;So much ends up on the design room floor\u2014a lot of the more interesting styles don&amp;#039;t get purchased by buyers.&amp;quot; Besides creating a market for edgier designs, the website allows shoppers to feel that same connection that&amp;#039;s often forged in dressing rooms and on check-out lines but is absent with e-commerce. &amp;quot;Shopping is social, but online shopping is asocial,&amp;quot; Monoyudis says. And then, of course, there are the bragging rights: &amp;quot;You never get to say, `I designed that!&amp;#039;&amp;quot; Until now, that is. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a8306/high-fashion-crowd-sourcing-cut-on-your-bias-37011/>