<http://schema.org/description>
"&lt;p&gt;Modern Machine Shop subscriber: you're special.  Our magazine is different from many other magazines you may receive at home or work. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/don39t-ignore-that-card-on-the-cover>