<http://schema.org/description>
"It\u2019s an odd mix \u2014 computers and fast food \u2014 but IBM and McDonald\u2019s are making arrangements to see one of the tech giant\u2019s networking services running in the food giant\u2019s many restaurants..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/technology/ibm-gets-social-with-mcdonalds.html/>