<http://schema.org/alternativeHeadline>
"Brazil\u2019s online retailer Dafiti raises another $65 million, commemorates successful Black Friday"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/la/2012/12/10/brazils-online-fashion-retailer-raises-another-65-million-commemorates-successful-black-friday/>