<http://schema.org/description>
"The BBC has introduced yet another standalone mobile app for UK smartphone users, this time focusing specifically on the weather.\r\n\r\nPowered by Met Office data, BBC Weather joins BBC ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/06/10/the-bbc-launches-a-new-standalone-weather-app-for-ios-and-android/>