<http://schema.org/image>
<http://rack.3.mshcdn.com/media/ZgkyMDEyLzEyLzA0LzQ5L3BhcGFqb2huc3JlLmFDdy5qcGcKcAl0aHVtYgkxMjAweDYyNyMKZQlqcGc/ff56c8ce/a6c/papa-john-s-recruits-facebook-fans-to-create-next-pizza-5f31f47a4d.jpg>
<http://mashable.com/2010/05/21/papa-johns-pizza-challenge/>