<http://schema.org/alternativeHeadline>
"This iPhone app has made $500,000 from telling people how ugly they are"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/04/30/this-iphone-app-has-made-500000-from-telling-people-how-ugly-they-are/>