<http://schema.org/description>
"Back in March, we reported RunKeeper had rolled out a new feature that lets you set specific fitness goals...and tell all your friends. The only thing is, the new 'Goals' feature was ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/07/25/runkeeper-moves-its-fitness-goals-feature-beyond-the-browser-and-onto-its-native-mobile-apps/>