<http://schema.org/target>
"http://www.otterbox.com/en-us/search?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.otterbox.com/on/demandware.store/Sites-otterbox_us_v2-Site/default/Page-Show?cid=case-instructions>