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"   Photo: Seventeen Evergreen  Don&amp;#039;t underestimate the power of the music video; from Rebecca Black to OK Go, these short-form films are sometimes all it takes for an underground artist to break through. The latest you-need-to-see-this music video comes from San Francisco duo Seventeen Evergreen. Although the band has been making electro-psych rock since the mid-2000s, it was with &amp;quot;Polarity Song,&amp;quot; the lead single off of the band&amp;#039;s new EP, Psyentist (out today), that has finally brought the duo the attention they deserve.  The video features what appears to be a run-of-the-mill thrift store\u2014except for the knitted monsters hiding behind the racks of clothing, pulling shoppers into their alternate universe. In just a few weeks, the video received more than 100,000 views, with commenters across the blogosphere going on and on about the yarn bombed production. &amp;quot;It&amp;#039;s always hard to gauge future reactions,&amp;quot; says Seventeen Evergreen&amp;#039;s Caleb Pate, adding, &amp;quot;I knew we made something good when the video was shot, and was triply surprised by the final edit.&amp;quot;      Seventeen Evergreen \u2013 Polarity Song from Lucky Number Music on Vimeo. The band worked with director Terri Timely and artist Sarah Applebaum, who approached the band with a basic idea, and it grew from there. &amp;quot;They created a sort of personal, imaginative universe\u2014that&amp;#039;s something we wanted to get across in the song. I think that the textile aspect was a dream world of stretching these fabrics and colors and just expanding your perception and being enveloped by something,&amp;quot; says Pate, noting the connection between Seventeen Evergreen&amp;#039;s world of trippy dance melodies and the retail world. As far as video shoots go, &amp;quot;Polarity Song&amp;quot; wasn&amp;#039;t that bad. &amp;quot;We only needed to be on set for two days, but they had been working for a week on set design, and a lot of prototypes and main pieces were already completed by Sarah,&amp;quot; explains Pate. It was a long two days, however; as he remembers, &amp;quot;We would shoot a scene with a basketball, and then they would crochet over it and we would get sewn into our outfits, so you&amp;#039;d get two versions: the pre-transformation version and the after, the parallel magical music world.&amp;quot; It&amp;#039;s a good start to what some have hailed as Seventeen Evergreen&amp;#039;s triumphant return (the band has been quietly working on new music for the past few years), with both the new EP and then a full-length album set to be released in 2012. The only thing missing in Pate&amp;#039;s life? The knitted neck massager, or any of the other items featured in the &amp;quot;Polarity Song&amp;quot; music video, which he forgot to take as a souvenir before he left the set; &amp;quot;My bandmate [Nephi Evans] grabbed a few large blankets and things like that, but for some reason I missed that opportunity. I&amp;#039;d like to just do my living room in knit.&amp;quot; The video: "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/culture/celebrities/news/a7895/seventeen-evergreens-new-videos-yarn-bombed-33561/>