<http://schema.org/alternativeHeadline>
"Google AdWords Exact &amp; Phrase Match To Match On Misspellings, Singular/Plural Forms, Stemmings, Accents &amp; Abbreviations"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-match-misspellings-adwords-15029.html>