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"While the Saints and the Colts get ready to flex their football muscle on the field, big brands are already battling for primetime social media attention. As it stands now, Pepsi and Focus on the Family are the most buzzed-about Super Bowl advertisers.\nAlterian used SM2, its social media monitoring service, to look at more than 50,000 conversations from the social web and break down the key advertiser pre-game highlights. The summary report of its findings is embedded below.\nBoth Pepsi and Focus on the Family are topping the charts when it comes to overall mentions and online reach \u2014 per Alterian's Social Engagement Index (SEI), which measures quantity and reach \u2014 over the rest of the advertisers. However, if you look at the sentiment of those mentions, Pepsi \u2014 who decided to forgo its typical spot for a social media campaign instead \u2014 is the advertiser with the most positive conversations, while Focus on the Family and its Tim Tebow ad are generating the most negative mentions.\nWhen looking at both positive and negative mentions instead of just quantity, however, Audi and Coca-Cola are fairing the best when it comes to online opinion. Pepsi, Doritos and Boost Mobile round out the top five advertisers with the highest Sentiment Weighted SEI, which only measures engagement based on positive and negative comments.\nSome other points of interest:\n\n- Taco Bell is the third most-mentioned advertiser. The brand also comes in third place when looking at both volume and online reach.\n- Even with its banned Lola spot, GoDaddy.com isn't generating as much buzz as the top two. It also has a Sentiment Weighted SEI of - 460 (a value of 100 indicates the average advertiser, negative index indicates more negative conversations than positive conversations).\n- Mancrunch didn't make Alterian's advertiser list, so there's no indication as to how data on its controversial gay dating site ad, which was posted to YouTube last week, stacks up against other advertisers.\n\nSince Altertian's data is just preliminary, things are likely to fluctuate as we get closer to the big game. What's especially interesting is that in the age of social media, advertisers that are staying stealth about their spots aren't getting anywhere near the amount of online buzz as those that are spilling the beans early. And clearly Pepsi's no-ad social media strategy is paying off in the pre-game duel. We're curious to see how this all plays out come Sunday.\nSuper Bowl Social Media Results 1 Feb 10 \n\n\n\n\n\n\n\n\n[image courtesy of iStockphoto, spxChrome]\nDisclosure: Pepsi is a sponsor of Mashable's upcoming NextUp NYC event."^^<http://www.w3.org/2001/XMLSchema#string>
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