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"Wonder why TV manufacturers are so happy to jam the Internet into TV sets? A recent In-Stat survey reveals that synchronizing the web and TV programming could be key going forward, since so many people (up to 50% of men and 30% of women, depending on age group) already watch TV while using a computer. They'll need to figure something out to keep customers attention, with results also indicating that around 15% of consumers plan to cut back on subscription TV, Internet and mobile services over the next year, which could trim up to $5 billion in revenue. Of course, you'll have to drop $3,495 to find out more about TV viewing habits including consumer interest in Internet TV services, so we wouldn't be surprised to see the pay TV execs that cough up for this kind of data put it to use sooner rather than later."^^<http://www.w3.org/2001/XMLSchema#string>
<http://old-hd.engadget.com/2009/03/11/are-you-watching-tv-and-reading-this-at-the-same-time-in-stat-s/>