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"Gaia Online, the virtual community that boasts over 5 million players, will be present at this year's New York Comic-Con, from April 18th to the 20th. They're encouraging both existing members and people who've never played before to drop by their booth and take a chance at winning a golden ticket, good for early entrance to the beta test of their upcoming casual MMO, as yet unnamed.They're also offering other prizes, such as an in-game Angelic Halo, Gold cards (worth varying amounts of Gaia currency), and a limited-edition ring for use in the MMO to attendees of the Gaia Panel at 5:00PM on Saturday, April 19th. Full information at their site.If they manage to convert their existing playerbase to their MMO, they could be seen as a serious contender for size, right out of the gate. We'll keep our eyes open and our ears to the ground for more info on this as it gets released.[Source]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/04/17/gaia-online-borrows-a-trick-from-willy-wonka/>