<http://schema.org/description>
"One of the topics that keeps coming up in my office is around exactly what makes Instagram so awesome. \u00A0I mean, photo sharing.... really? \u00A0Wasn\u2019t casual photo sharing won by Facebook, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2010/12/30/more-on-instagram-or-why-facebook-hasnt-won-everything/>