<http://schema.org/alternativeHeadline>
"Swoon Alert! H&amp;amp;M Is Launching An Eco-Friendly Red Carpet Collection On April 12th (And We&amp;#x27;ve Got The Pics!): Glamour.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2012/03/swoon-alert-hm-is-launching-an>