<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/sport/video/2012/aug/03/victoria-pendleton-father-keirin-sprint-video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/sport/video/2012/aug/03/victoria-pendleton-father-keirin-sprint-video?view=mobile>