<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/education/2012/nov/19/academic-outside-academia-he-network"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/education/2012/nov/19/academic-outside-academia-he-network?cat=education&type=article>