<http://schema.org/keywords>
"Advertising, Consumer Products, Family &amp;amp;amp; Home, Marketing, Retailing, Small Business, Small Business Sales &amp;amp;amp; Marketing, story"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2012-11-20/the-branding-of-black-friday>