<http://schema.org/description>
"&amp;lt;P&amp;gt;Our competition, in association with Budweiser, for two FIFA World Cup tickets has been running all week, but closed last night. We were deluged with entries (I exaggerate not), including entries f..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/the-just-drinks-blog/world-cup-tickets-we-have-a-winner_id1117.aspx>