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"In late 2010, Android phones were just overtaking the iPhone in US market share, driven largely by Americans buying cheaper smartphones running Google's operating system. Apple still maintained a revenue advantage, but privately, executives at the company\u00A0were fretting about the notion \"that\u00A0it is easy to switch from iPhone to Android.\" That's the upshot of a..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/118293/the-steve-jobs-email-exchange-that-perfectly-captures-apples-strategy/>