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"The UK beer industry must move its focus away from price wars if it is to create a sustainable beer market, Interbrew warned on Friday as it released its UK 2002 Market Report.   &amp;quot;An over-reliance on pricing is threatening to stifle future development of the category,&amp;quot; Interbrew UK said in a statement accompanying the report. &amp;quot;The only way to encourage greater consumption is to improve the drinking experience through a greater emphasis on quality.&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/interbrew-warns-price-cutting-stifling-future-of-beer_id73062.aspx>