<http://schema.org/headline>
"Amazon\u2019s Kindle MatchBook service goes live, giving ebook discounts for hard copies you\u2019ve already bought"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2013/10/29/amazons-kindle-matchbook-service-goes-live-discounting-ebooks-physical-books-youve-already-bought/>