<http://schema.org/headline>
"Crawford named executive director of Uptown Lexington"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.the-dispatch.com/article/20130626/News/306269976/1009/deneesha.edwards@the-dispatch.com?Title=Crawford-named-executive-director-of-Uptown-Lexington>