<http://schema.org/alternativeHeadline>
"Hmmm, this would be a good gift idea for a not-so-green, water-guzzler! I have at least ten friends who I'm thinking of gifting with Nalgene... To see the array of colors and sizes, visit..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/help-a-friend-go-green>