<http://schema.org/description>
"The Rimm-Kaufman Group published some outstanding data (as they normally do) asking What's the Matter with the Search Alliance?In short, they see a down turn in the performance of their paid search ca"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/paid-search-google-vs-bing-yahoo-12998.html>