<http://schema.org/headline>
"Cinemark\u2019s mobile app now rewards patrons for not using their mobile phones during movies"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/11/23/cinemarks-mobile-app-now-rewards-patrons-for-not-using-their-mobile-phones-during-movies/?awesm=tnw.to_m0Xjb>