<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/stage/gallery/2011/feb/11/spiderman-turn-off-the-dark-musical"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/stage/gallery/2011/feb/11/spiderman-turn-off-the-dark-musical?picture=371609480>