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"Last-minute hotel booking site HotelTonight saw its biggest update since launch Tuesday, with the addition of new personalized deals for users as well as a number of other new features for making booking your last-minute hotel stay even easier.\nThe way HotelTonight works is fairly simple. The company collaborates with hand-picked hotels to offer last-minute deals for customers. Loading the app up will give you three hotel selections around you are, with those sections categorized by the type of experience \u2013 such as \u2018Luxe,\u2019 or \u2018Basic\u2019 \u2013 you\u2019re likely to have at them.\nHotels vary from night-to-night and location-to-location and can be booked up to 2am the next day, after other hotel deal sites have shuttered their doors for the evening.\n\nSEE ALSO: HotelTonight Expands Into Europe, Now Offering Deals in London\nNow the hotel app is taking things a step further, offering users additional choices over the standard fare catered specifically to that person\u2019s needs.\n\u201CWhat we\u2019re doing here is the first real effort I\u2019ve seen to do personalization with hotels,\u201D Sam Shank, co-founder and CEO of HotelTonight  told Mashable.\nLooking at both your location and what you\u2019ve done in the past to make additional recommendations, HotelTonight now might suggest you stay a hotel a block away rather than the suggested hotels across town, or let you know a deal is available at a hotel you\u2019ve previously stayed at and liked or a property similar to the one you previously enjoyed. \n\n\n\u201COne of the main reasons I think there hasn\u2019t been more personalization in travel is that the mobile device is just a much better platform for doing personalization on [than a computer] , because it is truly a personal device and a personal computer,\u201D says Shank. \u201CAdding personalization to it just makes more sense.\u201D\nMore than just personalization, Tuesday\u2019s update also added a few features to the app.\nUser Reviews: HotelTonight has been collecting reviews from users when they stay at hotels, and now each hotel's rating is visible to customers when they book. Ratings are comprised of only people who have used HotelTonight to both reserve and stay in a room, so you know someone is reviewing what your experience will likely be like as a last-minute booker.\nLength of Stay: HotelTonight by design is made for people looking for a last-minute hotel room for a single night. Some rooms, however, are available for longer than a single night at a discounted rate. If you\u2019re looking for a longer stay, the duration of your trip can now be adjusted on the top right of the screen, allowing you to quickly see what rooms might be available. Previously to do the same task you would have to click on each individual hotel to see if it might have additional nights available.\nWalking Distance: Now when you\u2019re within 10 miles of a hotel HotelTonight will display the distance under the hotel\u2019s name, allowing you to take into account distance when making your final decision.\nHotelTonight is currently available in over 50 destinations across the United States, United Kingdom, and Canada. Since its launch in January 2011, the app has been downloaded more than three million times and the company has received over $35 million in funding.\nThe updated app is available today for iOS and Android.\nWhat do you think of HotelTonight's update?  Let us know your thoughts in the comments.\nPhoto courtesy Flickr, Rafael Tovar."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/09/18/hoteltonight-presonalized/>