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"Web shopping site Decide.com has injected a large dose of 'social' into its product recommendations feature after it launched 'Decide Score', a new ranking system that recommends products by aggregating ratings and reviews from across the Web.\r\n\r\nWe last wrote about the company when it launched a nifty iPhone app that allows users to monitor prices and buy when the time is right, and now it is turning to the Web's own expertise to help customers make a buying decision.\r\n\r\nThe new system is powered by the crowds, and the\u00A0company explains that it takes information from more than 7,000 product &amp;quot;experts&amp;quot; and some 2 million user-generated reviews to\u00A0give a far more comprehensive recommendation about a product than you'll find on services like Amazon.\r\n\r\nFurther to that point, each product's Decide Score is calculated out of 100, which puts them into one of four brackets:\r\n\r\n\tWe Love It: 9 percent of products are the highest rated with a \u201CWe Love It\u201D recommendation\u00A0and score of 90 and above\r\n\tWe Like It: 31 percent of products have a \u201CWe Like It\u201D\r\n\tYou Can Do Better: 48 percent of products fit into a \u201CYou Can Do Better\u201D recommendation\r\n\tDon\u2019t Buy It: 12 percent of products have a rating that triggers a \u201CDon\u2019t Buy It\u201D recommendation\r\n\r\nCommenting on the gradual introduction of the new system,\u00A0Mike\u00A0Fridgen, CEO of Decide.com, said:\r\nDecide leverages big data to makes complex shopping decisions easy for consumers. First we introduced when to buy predictions and today we take an\u00A0important step towards becoming the next-generation consumer advocate by releasing data-driven\u00A0what to buy recommendations.\r\nThe system is out in beta -- ranking 22,000 different consumer electronics items -- and the company plans to extend it across other categories and products in due course.\r\n\r\nDecide.com says it has saved its customers\u00A0$75 Million since June 2011 thanks to its \u201CBuy\u201D\u00A0or \u201CWait\u201D price recommendations.\r\n\r\nImage via Shutterstock /\u00A0Sevenke"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/31/decide-com-taps-the-power-of-the-web-with-crowdsourced-product-recommendations/>