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"OUYA will launch a second campaign on crowdfunding site Kickstarter next month to accelerate the development of new titles for its Android-based video game console.\r\n\r\nAccording to the Wall Street Journal, every developer who pledges between $50,000 and $250,000 to create a new game will then have their funding matched by OUYA.\r\n\r\nThe Kickstarter page will go live on August 9 and OUYA will continue to match the funding until the campaign total hits $1 million. If developers fail to pledge this amount by August 10, 2014 - although that's pretty unlikely - the campaign will be closed automatically.\r\n\r\n\u201CThe kicker, at the end, is whichever raises the best will get a $100,000 bonus,\u201D Julie Uhrman, CEO of OUYA said. \u201CWe\u2019re saying, \u2018hey, you\u2019re a rock star.\u2019 \u201D\r\n\r\nOUYA's original Kickstarter page closed on August 9 last year and raised a phenomenal $8,580,359 from backers. The idea was to create a $99 gaming console that would bring more independent and mobile-style video games to the big screen.\r\n\r\nWith a remarkably petite hardware design and a dedicated controller, OUYA seemed like a refreshing departure from industry heavyweights such as Sony, Nintendo and Microsoft.\r\n\r\nOUYA had some trouble shipping units to its backers in a timely manner, but now that the console is available in brick-and-mortar retail stores, it finally feels like a real and competitive platform. Initial reviews have been mixed, but there's clearly an opportunity to do something new and different with OUYA - provided it has games.\r\n\r\nOUYA's current game library isn't bad, but it's in desperate need of a break-out hit such as Minecraft. TowerFall has filled that void somewhat, but there's certainly room for more exclusive and high-quality games. After all, without new and interesting titles, hardware sales will undoubtedly falter in the coming months.\r\n\r\nWhether developers will flock to the new Kickstarter page remains to be seen - fresh funding always draws interest, but that needs to be weighed up with the extra development time and cost that is associated with creating a game for a separate platform."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2013/07/18/ouya-readies-new-kickstarter-campaign-will-match-up-to-1m-to-spur-game-development-for-its-console/>