<http://schema.org/about>
"Last year, JetBlue introduced some new green initiatives that won a Treehugger blogger's praise. Their \"Reducing Our Footprint\" plan included such features as eliminating in flight magazines to save paper and using one engine to taxi to and from"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/350org-parodies-jetblues-new-frequent-flyer-program.html>