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"  Andy Spade, of Jack and Kate fame, has long been dressing up the extra ten percent \u2013 things like umbrellas, bags, and wallets. With &amp;quot;not-quite-ready-to-wear&amp;quot; line Sleepy Jones, Spade adds his signature boyish panache to the fundamentals of underwear and sleepwear. We spoke to the designer about what not to call women&amp;#039;s undergarments, pajamas as outerwear, and the hopelessness of dressing brother David (yes, that David Spade). Andy Spade: My phone is almost out of batteries, but it should be okay. If it goes out I&amp;#039;ll have to call you back. Esquire.com: I&amp;#039;ll assume you&amp;#039;re just hanging up on me in a rage because of my probing questions. Let&amp;#039;s start with how you chose the name Sleepy Jones. It&amp;#039;s not a name that would necessarily appeal to everybody. AS: Our office is on is Great Jones Street, where our gallery is and a lot of artists like Jean-Michal Basquiat and Rauschenberg had their studios. But my favorite caf\u00E9, Great Jones Cafe, had the rights to Great Jones. So my partner said to me, &amp;quot;You know, if we called it Sleepy Jones it will keep you from going off the rails and doing everything under the sun. Then we&amp;#039;ll have to really focus on this idea of doing sleepwear and not-quite-ready-to-wear.&amp;quot; I think that helped a lot.  ESQ: Is there an opening in the marketplace for upscale sleepwear like this? AS: I think so, yeah. I always bought Brooks Brothers and J. Crew pajamas, but no one really focuses on it. And it&amp;#039;s upscale, but it&amp;#039;s also not outrageous \u2014 like Thom Browne I think is $100 for a pair of boxers.  ESQ: What do you think is too much money to spend on undergarments or sleepwear? AS: I think that is too much money.  ESQ: Whatever Thom&amp;#039;s selling it for, that&amp;#039;s the threshold. AS: You want them to be well made, but $100, $50 probably is too much for a pair of underwear, I would think. Although I priced them over that, by the way.  ESQ: I noticed that, but I didn&amp;#039;t want to say anything. AS: Yeah, don&amp;#039;t say anything. But those are custom-made, it&amp;#039;s different. ESQ: What do you wear to bed? AS: I always wear men&amp;#039;s shirts and boxers, or pajama shirts and boxers. ESQ: You really wear pajamas? AS: I really do. My wife gives them to me always every year. Or I wear my old men&amp;#039;s shirts. You&amp;#039;re the first to know, we&amp;#039;re going to have a men&amp;#039;s shirt in the collection next fall that will go with the material of the boxers, so you can actually match and look like an idiot while you sleep.  Sleepy Jones, at home  ESQ: What is the difference between a man who wears a boxer and undershirts to bed and a man who wears pajamas? AS: I think one is more formal. Like he cares more. It&amp;#039;s like Nick and Nora, like it was the old days. Or Glenn O&amp;#039;Brien, who is a friend of mine. I know it&amp;#039;s not your thing because he&amp;#039;s not in your magazine, but he walks around in pajamas. ESQ: Is that recommended usage?  AS: Yeah, I think you can definitely wear pajamas as a top, but I wouldn&amp;#039;t recommend wearing the entire thing. I mean if you&amp;#039;re really confident you can, but I would recommend mixing it up a little bit \u2014 like the top with a pair of your own pants. But it can go both ways. The buttons are shirt buttons, so it&amp;#039;s not completely a pajama top. ESQ: Is that comfy to sleep in?  AS: Actually they are more comfortable than pajama buttons. I don&amp;#039;t know who invited pajama buttons, but they are way too big and awkward. ESQ: You&amp;#039;re totally right, they&amp;#039;re huge. Why does a guy need to dress up for bed if no one is going to see it? AS: It&amp;#039;s like the lining of a suit \u2014 you know it&amp;#039;s good. Also, other men \u2014 not me \u2014 might run into someone on their way to bed. ESQ: In New York you might have a neighbor who watches you. AS: I run into my neighbor on the landing all the time, so I have to dress really well to get my delivery. It&amp;#039;s important to be well-dressed when your delivery is coming \u2014 I want to look good for my Chinese food deliveryman. ESQ: If you do go to bed in boxers and an undershirt do you have to change from the ones you wore wearing during the day? AS: Well, when you&amp;#039;re really drunk it doesn&amp;#039;t matter. When I get really drunk my khakis and dress shirt doubles as pajamas. But I think it&amp;#039;s important to change, because my daughter will look at me like a fool, like, &amp;quot;Dad, you&amp;#039;re wearing the same thing you wore when I saw you last night.&amp;quot; ESQ: Would it be cute if a couple matched when they went to bed, or would that be weird? AS: I think if they were twins it&amp;#039;d be super cute. ESQ: Like forty-year-old female twins? AS: Exactly. I could, in my mind, art direct that. That&amp;#039;d be so beautiful. Like with red hair, and really, really beautiful white skin and freckles. It&amp;#039;d be great. ESQ: I think this is the most important question: What should a man call women&amp;#039;s underwear? AS: Undies. ESQ: That&amp;#039;s cute, but you think a grown-ass man can say that and it&amp;#039;s still cute? AS: Look, I can&amp;#039;t say anything but undies. Either underwear or undies, I don&amp;#039;t think there is any other word. My wife says, &amp;quot;If you say that other word, you&amp;#039;re going to sound like a rapist.&amp;quot; So I&amp;#039;m not going to say it. ESQ: Do you train the employees in your store, like, &amp;quot;You are not, under any circumstances, allowed to use the word panties while speaking to a customer?&amp;quot; AS: No, but that will become a rule after we get off the phone. But we don&amp;#039;t like using that word. I won&amp;#039;t even say it. You just said it, I never said it.  The Henry Pajama shirt  ESQ: It&amp;#039;s totally on me. I noticed that on your website you have a lot of photos of men wearing things like Liberty print boxers while drinking beer. Were you deliberately trying to butch up the image, like men might think wearing pajamas makes you a sissy? AS: No, why would you be a sissy? ESQ: I&amp;#039;m not implying that that is the case, I&amp;#039;m just saying there seems like there is a conscious effort being made to counter that perception. AS: No, no, I just thought, that&amp;#039;s how all my friends walk around, in their pajamas and their boxers and having a beer. So that&amp;#039;s the context in which I see it. Like going out and getting a newspaper in a Patagonia down coat and Sorel boots and boxer shorts, like in the snow when I was in college. ESQ: That should totally be your winter campaign. The only thing is, that&amp;#039;s only a shaved chest away from being like an Abercrombie ad. AS: Don&amp;#039;t worry, it&amp;#039;s not going to be like Abercrombie. My brother David once told me he just shaved his chest for a movie he&amp;#039;s writing, and I said, &amp;quot;What do you mean?&amp;quot; And he said, &amp;quot;I&amp;#039;m getting into character.&amp;quot; ESQ: A couple of weeks ago my boyfriend called me and said, &amp;quot;I just walked past a newspaper stand and David Spade is on the cover of Vanity Fair.&amp;quot; I was like, &amp;quot;That&amp;#039;s Brad Pitt.&amp;quot; AS: David on the cover of Vanity Fair. Yeah, David and Brad Pitt are exactly the same. ESQ: Maybe Brad Pitt is taking some of his grooming cues from David. AS: Which are actually not any cues, by the way. I was going to put David in the ad campaign, and then my friend said, &amp;quot;I don&amp;#039;t think he&amp;#039;s a style icon, Andy. I don&amp;#039;t think that&amp;#039;s a good way to go.&amp;quot; I go, &amp;quot;But he has two million twitter followers.&amp;quot; He said, &amp;quot;Basically, it&amp;#039;s not going to work.&amp;quot; He&amp;#039;s super funny, he just doesn&amp;#039;t know how to dress. ESQ: Do you ever give him free clothes or anything to try and help him out? AS: I do, but I don&amp;#039;t want to get involved with his personal fashion situation, you know? It&amp;#039;s like, &amp;quot;You need a total do-over and I&amp;#039;m not the one to do it. You need so much work that I don&amp;#039;t know what to tell you.&amp;quot; ESQ: Does he ever help you write jokes if you have to give a speech? AS: He actually spoke at the CFDAs when we won the award once. He said, &amp;quot;When I was young in high school I wore a light blue Lacoste shirt with light blue Levi&amp;#039;s and a light blue belt and Vans tennis shoes, and my brother Andy said, &amp;#039;That doesn&amp;#039;t match.&amp;#039; And then I said &amp;#039;How can this not match?&amp;#039; Andy goes, &amp;#039;Well, break it up with a different color belt or something. It&amp;#039;s completely the same color.&amp;#039; And I said, &amp;#039;I look perfect.&amp;#039; And Andy goes, &amp;#039;David, I&amp;#039;m not even going to try explain to you.&amp;#039;&amp;quot; Everything I said was off the record, by the way. ESQ: From the moment we got on the phone? AS: Exactly. ESQ: Things really went off the rails after I said &amp;quot;panties.&amp;quot; AS: Eh, it&amp;#039;s Esquire, it&amp;#039;s fine. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/mens-fashion/interviews/a23894/andy-spade-sleepy-jones-0713/>