<http://schema.org/description>
"There are few places left offering sanctuary from the ubiquity of mobile phones. Airplanes and underground stations were two such places, but even they are opening up to the networks.\r\n\r\nCinemas, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/11/23/cinemarks-mobile-app-now-rewards-patrons-for-not-using-their-mobile-phones-during-movies/?awesm=tnw.to_m0Xjb>