<http://schema.org/alternativeHeadline>
"Beaconic releases its consumer iOS app as it begins shipping its first iBeacon retail kits"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/02/05/beaconic-releases-consumer-ios-app-begins-shipping-first-ibeacon-retail-kits/>