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"We\u2019ve all become accustomed to the presence of social media in American politics, but few, if any, could have predicted the rise of Reddit as a force in the coming cycle of elections. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/01/17/how-reddit-turned-one-congressional-candidates-campaign-upside-down/>