<http://schema.org/description>
"&lt;p&gt;Years ago I made it a habit to go out of my way to ensure that I received excellent service from the many different companies I did business with.  I would settle for nothing less. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/the-personal-touch>