<http://schema.org/description>
"EVRYTHNG has been formally launched to make physical objects smarter by linking them to the Web. The Internet of Things has seen plenty of coverage online but until now it has been ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/10/31/evrythng-formally-launches-to-connect-physical-products-with-the-web-for-smart-marketing/evrything-screen/>