<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2013%2F10%2F04%2FPierce-Brosnan-Helps-Fix-Animal-Homelessness.aspx>