<http://schema.org/about>
"The non-profit group People for the Ethical Treatment of Animals (PETA) decided that fish need a makeover. So they've decided to change their name...to...\"sea k"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/family/family-activities/blogs/save-the-sea-kittens>