<http://schema.org/description>
"Beaconic has published the accompanying consumer-focused iOS app for its iBeacon-based retail platform. The company began shipping its first retail kits to customers throughout Europe ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/02/05/beaconic-releases-consumer-ios-app-begins-shipping-first-ibeacon-retail-kits/>