<http://schema.org/description>
"&lt;p&gt;Before we try to make improvements in any organization, it is important that we understand the current conditions within that organization and establish a baseline measure.  This measure must then be visually communicated to everyone in the organization. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/develop-baseline-measures-and-make-them-visual>