<http://schema.org/articleBody>
"  CHALK, a ready to wear brand with an approachable price point that emphasizes streamlined, is literally fresh out of the gate for Spring 2014. Christina Minasian (also of Pencey) has had a hand in styling and knows her way around a label launch. BAZAAR spoke with the designer about tailoring, keeping colors to a minimum and the power of a good party dress\u2014that you can wear all day. Why did you want to launch CHALK?  CHALK is about re-imagining the familiar silhouettes you love and creating a collection with an elevated aesthetic that is equally feminine, modern and classic. We felt that within the contemporary price point many brands make a lot of unnecessary compromises, that means sacrifices to detail and quality for the price point. With CHALK, we set out to find the perfect balance. Our goal was to create a collection that has the versatility to wear day-to-night and can serve as the foundation to your everyday wardrobe. Tell us about the name. We think of the word CHALK to mean clean, fresh and minimal. With &amp;quot;chalk&amp;quot; you have the basis to create so many new things. How has your experience in fashion informed your designs? In my time in fashion I&amp;#039;ve realized that girls just want to look good. I wanted to create a collection that makes every girl feel confident and polished in her everyday life without being stuffy. The price point is nicely approachable, why was that an important element to maintain? With CHALK we wanted to make sure the everyday girl had access to clothing that was well thought out and chic but wasn&amp;#039;t trendy and disposable.  Tell us about the restrained palette. We purposely chose a very neutral color palette for our Spring/Summer 2014 collection because the reality is that is what people really want to wear. People want practicality and versatility yet at the same time, timeless style. As an example, for spring we used a re-embroidered leather lace to make a group that was more focused on tonal textures and transparency rather than using color to make something interesting. There are a nice array of party dresses, what&amp;#039;s your philosophy on dressing for evening? Most of our dresses are versatile enough to go from day-to-night, but we definitely have some lust-worthy pieces that are understated and chic for the evening. We think it is important to offer our customer range where she can decide how she wants to style the pieces for her own personality. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.com/fashion/designers/a1239/chalk-interview/>