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"Entertainment checkin service GetGlue and cable network Showtime have struck up a first-time promotional deal that could earn fans some free DVDs.\nGetGlue users will be able to check in to staple shows like Californication and newer series like Shameless and Episodes starting Sunday, January 9. Users who check in to the season while watching the shows live will be able to earn promotional stickers. Those with higher GetGlue activity \u2014 i.e. those users who check in to multiple episodes, like \"Superfans\" who check in to 10 \u2014\u00A0 will qualify to win free DVDs of that series' particular season. Twenty fans per show  will be eligible for these free DVDs; each show's \"number one\" fan will also be rewarded with free DVDs. A drawing will be held after each program's season is over.\nThis collaboration will continue through 2011 and will apply to other Showtime series like Dexter, which saw 100,000 fan checkins during its fifth season from September to December 2010.\nGetGlue has also had partnerships with other big entertainment brands such as Fox, HBO and Warner Brothers. Founder and CEO Alex Iskold says it's been pretty typical for fans to check in and receive stickers, sometimes bundled with discounts that could be applied to different places \u2014\u00A0like a particular store. But the Showtime DVD giveaways are a first for the social startup. He sees what his company does \u2014\u00A0with brands rewarding their fans \u2014 as something that will be a big trend in this new year.\n\"My view is that you need to have a set of interesting incentives for people to come over and check in... every part of the service is some kind of reward,\" he says, referring to the ability to see what people are watching or the chance to receive stickers.\n\"Being able to get individual discounts or a reward of sorts, I think is even more powerful because it answers the question of 'Why am I here?'\" he says. \"I think that this provides compelling reasons for people to stay with the service.\"\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/01/07/getglue-showtime/>