<http://schema.org/headline>
"Zendesk, the cloud-based help-desk platform, launches European HQ in London"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/06/29/zendesk-the-cloud-based-help-desk-platform-launches-european-hq-in-london/>