<http://schema.org/datePublished>
"2012-01-12T00:00:00.000Z"^^<http://schema.org/Date>
<http://www.golfdigest.com/story/gwar-johnson-equipment?/golf-tours-news/2012-01/gwar-johnson-equipment&/golf-tours-news/2012-01/gwar-johnson-equipment>