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"Relatively new Yahoo CEO Marissa Mayer made a bold decision to buy Tumblr, the popular blogging service, for $1.1 billion in cash. Both companies announced the deal on Monday, which marked Yahoo&amp;#039;s most expensive venture since its $1.3 billion purchase of Overture, an online search engine. This sale also beats the $1 billion Facebook paid for Instagram last year. The six-year-old Tumblr has attracted more than 100 million users and is known for having a loyal following. Still, the company has neither thrived on mobile devices nor seen major profits, despite raising millions from wealthy investors. Taking a risk acquiring Tumblr, Mayer hopes the investment will invigorate Yahoo&amp;#039;s comeback and attract a younger audience to her almost 20-year-old company. In a press release, Yahoo said, &amp;quot;per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business&amp;quot; with David Karp remaining as CEO. Karp reassured his staff about the &amp;quot;awesome&amp;quot; deal in a message, stating, &amp;quot;So what&amp;#039;s new? Simply, Tumblr gets better faster.&amp;quot; He went on to explain that &amp;quot;Yahoo is the original internet company, and Marissa and her team share our dream to make the internet the ultimate creative canvas.&amp;quot; The biggest challenge ahead: They&amp;#039;ll need to monetize Tumblr without scaring away its fans, who&amp;#039;ve grown accustomed to using the advertisement-free site. What do you think of Yahoo&amp;#039;s latest purchase? Share your thoughts below! "^^<http://www.w3.org/2001/XMLSchema#string>
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