<http://schema.org/alternativeHeadline>
"This new book (available on amazon.com for $22) is definitely a must-have for burgeoning beauty gurus out there! It covers all the bases, from how to do a smoky eye and apply falsies to Halloween..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/book-club-pro-makeup-salon-secrets-of-the-professionals>