<http://schema.org/interactionType>
"http://schema.org/ShareAction"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/10/17/how-galahads-multi-platform-content-engine-could-democratize-transmedia-storytelling/?awesm=tnw.to_k5jA&buffer_share=132f2>