<http://schema.org/description>
"Web shopping site Decide.com has injected a large dose of 'social' into its product recommendations feature after it launched 'Decide Score', a new ranking system that recommends products ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/31/decide-com-taps-the-power-of-the-web-with-crowdsourced-product-recommendations/>