<http://schema.org/articleBody>
" Welcome to Pass It On, a new weekly series on The Style Blog where we ask America&amp;#039;s best store-owners and buyers to share the secrets of where they go when they&amp;#039;re shopping. Last week, the sisters who own A&amp;#039;maree&amp;#039;s in Newport Beach were chosen as our first featured store. But where do Dawn and Denise head when they&amp;#039;re looking for new inspiration? Their answer below. Generic Youth Costa Mesa, California &amp;quot;Our favorite men&amp;#039;s store is also in California, and it&amp;#039;s owned by Jeff Yokoyama [the famous founder of cult-worthy surfwear lines including Maui &amp;amp;amp; Sons, Pirate Surf, and Modern Amusement]. It is called Generic Youth, which is also the name of his latest clothing brand, and he carries the coolest beach and surf wear. That trend is hugely popular in Japan too, right now, so he also has a store there. Jeff is really a genius. We just visited him last week and purchased the coolest board shorts \u2014 he really makes the best. He uses recycled fabrics to cut one-of-a-kind pieces, and his taste level is amazing. He is making really cool terrycloth shorts and sweatshirts, which will be a part of our own buy next season. He is also such a role model for other companies to reduce waste and to think outside the box.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a10592/generic-youth-costa-mesa-072211/>