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"Flipkart, the e-commerce firm frequently labelled 'India's Amazon', has pushed its presence out into payments after it unveiled a consumer version of PayZippy, the payment solution that it initially launched for merchants\u00A0in July.\r\n\r\nThe service is essentially an online wallet which users add details of credit cards and other payment methods to for easier shopping -- Flipkart rather ambiguously says PayZippy reduces the time taken buying online by 50 percent.\r\n\r\nThe service is, notably, multi-merchant, meaning that it will work on more than just Flipkart. The 10 launch partners include\u00A0MakeMyTrip, India's largest flight booking site, and a range of other online merchants, some of which are offering discounts, cash back and other incentives for paying via PayZippy.\r\n\r\n\r\n\r\nFlipkart is confident that PayZippy will be supported by &amp;quot;most large online merchants in India&amp;quot; soon. On the consumer side, it is targeting 1 million users by next June, and an initial 150,000 signups inside the first month.\r\n\r\nThe e-commerce firm closed a recent $360 million funding round this summer, at a valuation that is well north of $1 billion -- yet still, it's growth prospects have been much much discussed due to India's gradual adoption of the Internet and technology, not to mention Amazon recent entry\u00A0into India and eBay's investment\u00A0in rival Snapdeal. Moving to payment enabling early could give it another revenue stream, beyond, of course, a visible presence with India's growing legion of Internet shoppers.\r\n\r\n\u27A4\u00A0PayZippy\u00A0|\u00A0Flipkart\r\n\r\nHeadline image via Samrat Mazumdar / Flickr"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/in/2013/12/18/flipkart-indias-amazon-moves-payments-launch-payzippy-consumer-wallet/>