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"US-based Uber, a service that allows smartphone users to book cars, is looking to grow its business and push into Asia, according to a report from AllThingsD.\r\n\r\nThe company, which announced plans to expand across Europe at LeWeb 2011\u00A0last year, has said it will establish a presence in Asia by the end of the year.\u00A0Uber founder and CEO Travis Kalanick is not revealing exactly which markets that the service will cover but he says the company\u00A0will focus on the &amp;quot;obvious&amp;quot; cities across the continent.\r\n\r\nIf you are unfamiliar with Uber, the concept behind it is both simple and intuitive. You can request for a car service using the\u00A0iPhone\u00A0or the\u00A0Android\u00A0app by setting your pick-up location. Nearby drivers who use the service will be alerted and once they accept your request, you will be able to set your end location.\r\n\r\nPaying for the ride is convenient as it automatically gets charged to your account. Once the transaction is over, both the driver and the passenger will be able to rate each other to ensure that the service is not being abused.\r\n\r\nUber doesn't own the cars itself, instead it is a platform which drivers can sign-up to if you want to receive requests via the service. The company earns its revenue through commission but, as AllThingsD explains, it is\u00A0continuing to experiment with dynamic pricing and other options.\r\n\r\nThough smartphone penetration is higher than the continent's average in major Asian cities, it is still someway below the rate of ownership in the US, which initially could be a challenge. Equally, there is existing competition in some cities, such as Singapore, where mobile phones can already be used to hire taxis with a similar system.\r\n\r\nFurthermore, local regulations in some markets can be tricky but Kalanick is not overly concerned:\r\nWe\u2019re dealing with city rules and regulations with every individual city we expand to. For us, the challenges aren\u2019t necessarily about which country we\u2019re in.\r\nUber has been hugely disruptive in the US where it has helped make booking taxis easier in the seven cities where it is running. The service has the\u00A0potential to make a similar impact in Asia but the continent presents a new set of unique challenges which it will need to negotiate in order to have a chance at success."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2012/02/28/mobile-car-booking-service-uber-says-it-will-launch-in-asia-by-the-end-of-2012/>