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"Have you ever tried SK-II&amp;#x27;s Facial Treatment Mask, left? Priced at 6 for $90 (or 10 for $125), it&amp;#x27;s definitely a luxury product&amp;amp;#8212;it&amp;#x27;s great for hydrating and soothing skin, plus it&amp;#x27;s also pretty fun to put on and scare people with. Have you ever tried a stick-on mask like this&amp;amp;#8212;one that doesn&amp;#x27;t come in a tube or a jar? Apparently they&amp;#x27;re really big in other parts of the world&amp;amp;#8212;and one California company is betting that Americans are going to take to the trend in a major way. This type of face mask&amp;amp;#8212;the non-gooey-creamy-gel-mud-sticky sheet kind&amp;amp;#8212;has definitely been around, lurking on the periphery of the American luxury beauty market for years. But today&amp;#x27;s WWD points out that they&amp;#x27;re not as common as they could be. In Asia, they&amp;#x27;re everywhere. &amp;quot;In Asia, facial masks are a dime store product,&amp;quot; Miles Lichterman, COO of Beauty Architects, a US-Korea beauty partnership company based in California, told the trade paper. Beauty Architects created the brand Masqueology and is planning on bringing the concept of sheet-type masks to the American public&amp;amp;#8212;in a mass way. &amp;quot;When you find masks in other lines, they are usually a specialty treatment mask you do once in a while,&amp;quot; he said. &amp;quot;The masks we are bringing in are part of your daily routine.&amp;quot; Masqueology will soon be launching its solutions-oriented masks&amp;amp;#8212;the company already offers skincare and serums priced from $32 to $68&amp;amp;#8212;priced three for $24 to $36. Have you ever tried an at-home mask&amp;amp;#8212;like the one, above, that doesn&amp;#x27;t come in a squeeze tube or jar? What did you think? Would you be more likely to try them at Masqueology&amp;#x27;s price points? Tell us what your favorite masks are in the comments. PLUS... &amp;amp;#183; What makes celebrity&amp;#x27;s skin look so good? &amp;amp;#183; If you had an extra hour a day to pamper yourself, what would you do? &amp;amp;#183; Uh oh, is coffee wrecking your skin?"^^<http://www.w3.org/2001/XMLSchema#string>
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