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"A new report by social TV analysts Trendrr claims that Facebook has a far greater &amp;#039;second screen&amp;#039; presence with TV viewers than Twitter. &amp;#039;Second screen&amp;#039; activity refers to viewers who interact via a complementary device, such as a smartphone or tablet, whilst watching TV. Trendrr&amp;#039;s study only pulled Facebook data from a single week in May, but states that &amp;quot;the volume of Facebook user engagement relating to television programming was 5 times as large as all other social networks combined&amp;quot;.   The data may be explained by the fact that Facebook&amp;#039;s global audience of 1.1 billion users is far greater than that of Twitter, who claim 200 million regular users.  But the authors of the report go on to explain: &amp;quot;Live events during airtime, such as sporting events, also showed dramatically higher levels of activity over other social networks, something that may be surprising for some who view Facebook as a platform mostly for extended conversation.&amp;quot; Twitter has previously made concerted efforts to work with advertisers who want innovative ways to reach an engaged TV audience who may fast-forward or ignore on-screen ads during broadcast.  A new beta service on Twitter enables selected US advertisers to reach users who are tweeting about specific shows. The advertiser&amp;#039;s message then appears as a Promoted Tweet.  Twitter claims: &amp;quot;The impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone. &amp;quot;Users that Twitter identified as being exposed [to an ad] on TV and then engaged with a Promoted Tweet demonstrate 95% stronger message association and 58% higher purchase intent compared to users identified as being exposed on TV alone.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/news/a500990/facebook-has-5-times-more-tv-interaction-than-twitter/>