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"  David Ryder/Getty Images Today, Amazon CEO Jeff Bezos took the stage in a small press gathering in Seattle to talk about his company&amp;#039;s latest hardware creation, the Fire Phone.  Amazon&amp;#039;s new offering looks suspiciously familiar to the iPhone&amp;#039;s form factor, with a slightly bigger display at 4.7 inches. A further rundown of the specs largely confirms rumors we heard weeks ago: The Fire Phone comes with an IPS LCD HD display, a quad-core 2.2GHz processor, Adreno 330 graphics processor, and 2GB of Ram. We&amp;#039;re also looking at a 13MP rear-facing camera with now industry-standard optical image stabilization. Amazon also steals a few hardware choices from Sony&amp;#039;s Xperia line by pinching the Fire Phone between two panes of glass as well as installing a dedicated button for quick access to the photo app.  As for accessories and features, Amazon will bundle the Fire Phone with &amp;quot;tangle-free&amp;quot; magnetic earbuds, which also look similar to Apple designs. The phone also borrows some inspiration from Amazon&amp;#039;s successful set-top device, Fire TV, and will include ASAP, a predictive software that pre-caches videos you might be interested in streaming. MayDay a self-service application to help users learn the ins and outs of Fire phone will also be embedded in the device along with X-Ray, which pipes in information from the web about the world around you\u2014including movies, television, books, and music. Also, Fire Phone also allows for tilt navigation. In one example, Bezos tilted the phone to auto-scroll through a Washington Post article (of course).  Also, a new scanning system, Firefly, allows users to scan a physical object and immediately search for it on Amazon. Bezos says that Firefly can recognize 100 million different items. The same goes from music. Firefly can listen to and ID a song, and once the song is identified, third party applications can build playlists off of the selected song. The Firefly software developers kit is now available for third parties interested in building on the platform. Firefly also has its own physical button along the Fire Phone&amp;#039;s edge.  Finally, the biggest headline grab for the long-awaited Fire Phone was its 3D interface, no glasses required, which improves views at different perspectives or what the company is calling &amp;quot;Dynamic Perspective.&amp;quot;  Users can pre-order the Fire Phone starting today. It will be available starting July 25 with the 32GB model selling for $199 on contract with AT&amp;amp;amp;T. The 64GB model goes for $299. For a limited time, customers can get Amazon Prime for 12 months free when purchasing a Fire Phone. If you already have Prime, the promotion is credited to your account.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/technology/gadgets/a10790/amazon-releases-the-fire-phone-16903598/>