<http://schema.org/about>
"You can't help but to get a bit irked when you enter organic markets and find loads of organic produce trucked in from 3,000 miles away. Unless you're from the small patch of earth in California that seems to be the Mecca of organic"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/organic-grocers-expanding-local-offerings.html>