<http://schema.org/alternativeHeadline>
"Kinetik: An iPhone app that lets you find and share great iPhone apps"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/09/06/kinetik-an-iphone-app-that-lets-you-find-and-share-great-iphone-apps/>