<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/video/2012/aug/24/edinburgh-tv-festival-2012-edinburghtvfestival"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/video/2012/aug/24/edinburgh-tv-festival-2012-edinburghtvfestival>