<http://schema.org/provider>
"The Next Web"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2013/07/09/olloclip-launches-telephoto-lens-for-iphone-comes-bundled-with-a-circular-polarizer/?awesm=tnw.to_p62R>