<http://schema.org/target>
"http://midwayusa.com/s?userSearchQuery={userSearchQuery}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.midwayusa.com/product/599504/speer-bullets-284-caliber-7mm-284-diameter-160-grain-spitzer-boat-tail-box-of-100>