<http://schema.org/keywords>
"Multichannel,NPD &amp; innovation,Retail,Asda,Tesco,Sainsbury's,Ocado,Waitrose,Morrisons"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/analysis/retailers-must-deliver-online-promises_id121721.aspx>