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"Who Are the Top Social-Media Game-Changers?\nWe asked our power list of social-media mavericks to identify who they think are changing the social-media landscape. Plus: See our complete coverage of social media mavericks.\n\"I can't name one song of Justin Bieber's, but thanks to his overwhelming popularity on YouTube, Twitter, and Instagram\u2014he has the most-liked photo of all time\u2014I think it's safe to say he has leveraged the power of social media to make quite a name for himself.\"\n\n\u2014David Marcus, cofounder of Goodsie and Flavors.me\n\nCredit: Getty\n\"I think what Jeff Bezos of Amazon has done in commerce is so understated. What he has done with the Kindle is so understated. I think he makes it look so easy people don't realize how hard it is. The Kindle in and of itself is a case study.\"\n\n\u2014Troy Carter, Lady Gaga's business manager and cofounder of Backplane\n\nCredit: AP Images\n\"I'm a big admirer of anyone who's willing to risk it all to support his creative independence, and Louis C.K. did that in multiple ways this past year, holding out for a TV show that he could do his way and going directly to his fans and inviting them to be part of his process. His decisions were bold and admirable\u2014and hopefully harbingers of similar actions from other performers.\"\n\n\u2014Yancey Strickler, cofounder of Kickstarter\n\nCredit: AP Images\n\"I think everybody points to Andy Carvin of NPR because he did such a tremendous job covering Egypt [on Twitter]. When he first started doing it, we saw that it was a flash point for the whole Arab Spring. Andy really saw the value of all of these reports coming in on the other side of the world and tried to verify that information that he saw in real time, right there on Twitter.\"\n\n\u2014Anthony De Rosa, social-media editor at Reuters and the man behind Soup\n\nCredit: Getty\n\"I love how Natalie Massenet started Net-A-Porter and really changed how women shop\u2014and now she's starting to change how men shop. She opened up online shopping. And I think the other thing she's done successfully is to really blend the editorial and e-commerce. Every site is trying to find that holy grail of how you meld it. They did it right, and they did it early.\"\n\n\u2014Caroline Levy Limpert, cofounder of FITiST\n\nCredit: Getty\n\"I think Dennis Crowley does a fantastic job with everything on Foursquare. I use that app a lot. There aren't many people who can say they started two companies [he also launched Dodgeball] that have been pretty successful, right? Dennis and I actually grew up, like, a 10th of a mile away from each other, and we never knew each other as kids.\"\n\n\u2014Kevin Systrom, cofounder of Instagram\n\nCredit: Getty\n\"I think Kevin Systrom is doing a really great job with Instagram. I really love that app. It fits very naturally into a sort of lifestyle, and so I think he has helped to shape things.\"\n\n\u2014Eric Wahlforss, cofounder of SoundCloud\n\nCredit: Getty\n\"Dave Morin of Path was bold enough to relaunch his app, which has now received a ton of positive traction. The early-adopter crowd is using Path as their main social app\u2014as a centerpiece in their digital world. It now has the potential to be the No. 1 social app.\"\n\n\u2014Alexander Ljung, cofounder of SoundCloud\n\nCredit: Getty\n\"Both Caroline and I have backgrounds working in fashion and retail and luxury companies, and Tory Burch is someone who's taken a retail brand and created this amazing blog, community, and following beyond just the product.\"\n\n\u2014Neda Talebian Funk, cofounder of FITiST\n\nCredit: Getty\n\"I would name Mayor Bloomberg because he is the ultimate technologist, and he has embraced this technology and supported it, using the city government to enable the agencies to continue to enhance the way that they're serving the public and communicating with the public. And I would also note that the NYC Mayor's Office recently joined Instagram.\"\n\n\u2014Rachel Sterne, chief digital officer of New York City\n\nCredit: Wikimedia Commons\n\"I would say Julia Fowler and Geoff Watts of EDITD at this point. They are a startup trying to analyze social media for trends and benefits for fashion.\"\n\n\u2014Andreas Klinger, cofounder of Lookk\n\nCredit: EDITD"^^<http://www.w3.org/2001/XMLSchema#string>
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