<http://schema.org/name>
"\u4E0B\u7740\u65E5\u548C \u306F\u3063\u3068\u308A\u307F\u3064\u308B\u30A4\u30E9\u30B9\u30C8\u96C6"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02698449.html>