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"British games publisher Codemasters has announced it has signed exclusive video game rights to Formula One motor racing. The firm, which recently signed up the acclaimed Sega Racing development team, revealed it plans to create a new generation of F1 games across multiple platforms. The deal, which allows Codemasters to feature all the official Grand Prix circuits, F1 teams, cars and driver likenesses, will also see F1 titles make use of Codemasters&amp;#039; recently-developed EGO Engine, described by the firm as offering &amp;quot;advanced graphics and physics technology,&amp;quot; with future racing games promising &amp;quot;an unmatched cinematic quality and realism&amp;quot;. \u201CFormula One is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China. It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the Formula One audience and connecting them globally,\u201D said Rod Cousens, chief executive officer of Codemasters.  \u201CAs a world-leading creator of driving games, this alliance with Formula One is the jewel in Codemasters\u2019 racing crown and creates an undisputed segment champion. Formula One has gone with the best, the segment leader. It has gone to the home of the EGO Engine for quality; it has gone to the company that can host Formula One Online, to the company that is streaking away from the pack.\u201D The first F1 title to emerge from the deal is expected to be released in 2009. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a95564/codemasters-secures-game-rights-to-f1/>