<http://schema.org/alternativeHeadline>
"Evento lands $750k from mystery German backers to expand its social ticketing service"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/02/01/social-ticketing-startup-evento-raises-750k-for-expansion-and-services/?awesm=tnw.to_c0UvH>