<http://schema.org/description>
"Three years ago, Ikenna Azuike\u00A0left his job as a finance lawyer to start\u00A0Strawberry Earth, a sustainable design blog and events platform with partners like Timberland, Aveda and Etsy. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/eu/2011/11/21/strawberry-earth-launches-as-europes-first-green-groupon/>