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"With the release of \u201CThe Social Network\u201D only a week away, the stars of the film are set to make a live video appearance on the social networking site that Facebook long ago unseated as top dog: MySpace.\nThis Sunday, cast members Jesse Eisenberg, Justin Timberlake, Andrew Garfield, Armie Hammer and screenwriter Aaron Sorkin will discuss the film with host Olivia Munn and also answer questions from fans \u2013 a format that has become fairly common on MySpace.  The event takes place at 5:30 p.m. ET this Sunday on the movie's MySpace page.\nOne might think it somewhat ironic that this isn\u2019t taking place on the site the movie is about, but as has been previously reported, that\u2019s because Facebook isn\u2019t letting that happen (though plenty of promotion is still finding its way onto the site indirectly via \u201CLike\u201D buttons).\nThus, the studio behind the movie \u2013 Columbia Pictures \u2013 has embarked on a fairly large scale marketing campaign on other social sites.  MySpace has been a big part of that with both the upcoming live chat and the recently released interactive trailer as prominent examples.  The movie currently has more than 2 million \u201Cfriends\u201D on the site.\n\u201CThe Social Network\u201D has also popped up as a promoted topic on Twitter from time to time, with tweets driving users to the glitzy website for the movie.  Mashable is also hosting screenings in New York and San Francisco next week.  \nWe\u2019ll soon see if all that social media outreach (as well an aggressive campaign through traditional media) pays off in the form of ticket sales."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/09/24/social-network-movie-myspace/>