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" Legal action is rarely pleasant. So if you&amp;#039;re a fan of Jack Daniel&amp;#039;s, it may comfort you to know that the whiskey brand has sent one of the nicest cease-and-desist letters ever to a writer, Patrick Wensink, who was using a book cover very clearly inspired by its logo. In the memo (below), the Jack Daniel&amp;#039;s attorney notes that the company is &amp;quot;certainly flattered&amp;quot; by his use of the logo, and that because the author is &amp;quot;both a Louisville &amp;#039;neighbor&amp;#039; and a fan of the brand,&amp;quot; they&amp;#039;re only asking him to change the cover design when the book reprints. And if he decides to change it earlier, they&amp;#039;d be &amp;quot;wiling to contribute a reasonable amount toward the cost of doing so.&amp;quot; That&amp;#039;s not just good PR \u2014 that&amp;#039;s being a reasonable company. Hats off to the Tennessee distillers. [via The Atlantic]  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/food-drink/drinks/a15028/jack-daniels-cease-and-desist-10950956/>