<http://schema.org/about>
"The most familiar plea made by environmentalists warning us of the immanent disappearance of this or that species is a question: how will we explain the absence of the polar bear, or the manatee, or a certain species of eagle, to our children?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/not-with-a-buzz-but-a-whimper.html>