<http://schema.org/alternativeHeadline>
"Holy Cow! This Gray and Purple Smoky Eye Makeup is Gorgeous. Take a Look..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2010/05/holy-cow-this-gray-and-purple>