<http://schema.org/description>
"If you\u2019re completely new to gardening, it can be difficult to know where to start. Sprout it, a new Web-based app\u00A0supported by Miracle-Gro, is hoping to solve that problem by offering ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/03/20/sprout-it/>