<http://schema.org/about>
"Most hot restaurants follow the same trajectory: Big investment, smash opening with celebrities and hoi-polloi, then the Yogi Berra phase, where \"nobody goes there any more, it's too crowded\", then decline and close. One way to avoid this waste, and to"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/pop-up-restaurants-popping-up-all-over.html>