<http://schema.org/headline>
"Kate Upton and Usher to Star in Mercedez-Benz Super Bowl Commercial"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/pop-culture/2012/11/kate-upton-and-usher-to-star-in-mercedez-benz-super-bowl-commercial>