<http://schema.org/description>
"There are thousands of companies starting each year looking to find some way to tie themselves into the social media industry. Often times it can be rather difficult for people to keep ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscape-with-the-updated-conversation-prism/?awesm=tnw.to_s5r1>