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"FacebookPinterestdior-homme-57th-street-NYC_ph-cadan,richard-02.jpg\n\nDuring the frenzy of fresh looks that was NYFW, we almost missed out on the reopening of one of menswear's most important temples of cool - Dior Homme. The brand's NYC flagship closed down this Spring for a little freshening up that not only put a slick topcoat on the sleek shopping space, but expanded upwards to a second floor. That floor now serves as a VIP dressing room for heavy hitters with a penchant for skinny lapels and wallet-draining jeans. The first floor maintains the old space's selection of top notch suits and perfectly proportioned shirt collars and ties, along with their signature luxury kicks. We finally got the chance to pop in this weekend and the most noticeable change is how much lighter and brighter the store feels. That's not to say guys won't still feel like they're shopping on the bridge of a well merchandised spaceship, but the old onyx and silver have been swapped for clean white and cobalt lucite fixtures that maintain Dior Homme's air of cool kid luxury but in a way that looks, and feels, fresh. The reopening not only ushers in a new aesthetic, but a second NYC location as the brand is keeping it's Soho pop up shop running for the foreseeable future.\n\nDior Homme is located at 17 East 57th St., NYC."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/during-the-frenzy-of-fresh>