<http://schema.org/description>
"More and more of the things that set the internet on fire are of that species of charmingly moronic pairing of text and image that allows even the post-literate to feel like they have partaken of a shared cultural moment. And now, scientists are beginning to understand how the curiously addictive visual tropes known as..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/98677/why-youll-share-this-story-the-new-science-of-memes/>