<http://schema.org/about>
"As President of American Rivers, the nation\u2019s leading river conservation organization, I get to enjoy our nation\u2019s rivers more than most people. After all, it\u2019s my job! But, I don\u2019t come to work everyday just because I love rivers and want to protect"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/our-countryatms-newest-ablue-traila-a-the-congaree-river-in-south-carolina.html>