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"'What if every product in your life \u2014 the furniture in your apartment, the clothes you wear, the gifts you give friends \u2014 was a conversation starter, and a conversation starter about something good in the world?'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/natural-beauty-fashion/blogs/recent-grads-launch-designed-good-well-designed-socially-resp>