<http://schema.org/alternativeHeadline>
"During Readers' Choice Week, you helped us create six brand new dishes. Now, we've codified and edited the recipes and added them to our database. Tada!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bonappetit.com/people/our-readers/slideshow/readers-choice-week-recipes?slide=3>