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"  In recent months, a bevy of in-salon keratin treatments\u2014Brazilian Blowout, Cadiveu Brasil, Global Keratin, and Keratin Complex, to name a few\u2014have come under fire in the United States and Canada. The offense: falsely advertising the de-frizzing products as formaldehyde-free when they contain over the maximum legal limit (typically about 0.1 percent).  For some industry insiders, the formaldehyde claims come as no surprise. &amp;quot;A small quantity of formaldehyde helps keep the hair smooth and straight. There is no product today that can say it straightens the hair without a chemical formula,&amp;quot; said hair guru Julien Farel last summer, in the calm before the storm. &amp;quot;The formaldehyde content used to be 8 or 10 percent. Now it&amp;#039;s about 0.4 percent. It&amp;#039;s a lot less\u2014there are no more fumes\u2014but it&amp;#039;s still present. There&amp;#039;s always something to compensate; you just can&amp;#039;t pretend that suddenly your hair is going to be completely chemical-free.&amp;quot; Certain consumers aren&amp;#039;t fazed either, says celebrity colorist Lorri Goddard-Clark: &amp;quot;It&amp;#039;s a matter of preference. One of my clients doesn&amp;#039;t mind having a little formaldehyde. She&amp;#039;ll say, `Hey, what&amp;#039;s a little formaldehyde between friends?&amp;#039; But with all the press that&amp;#039;s come out about it, we now know what a little formaldehyde between friends can do.&amp;quot; Fortunately, purists looking for formaldehyde-free options have hope: Several new professional treatments\u2014John Paul Mitchell Systems Awapuhi Wild Ginger, Sam Brocato Smoothing 2.0, and Reallisse Vegan Hair Smoothing System\u2014have positioned themselves as safe alternatives. More companies are following suit; Jonathan Product just announced it will launch an all-natural straightening process in July. A new crop of at-home hair care items and styling tools also impart smooth strands minus the risk. Click here for the latest and greatest! "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/hair/tips/a11600/sleek-dreams-best-new-hair-smoothers-560414/>