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" The law of scarcity pits the inexhaustible desires of mankind against the cold hard fact that we live in a world of limited means. And yet we&amp;#039;re often told that anything\u2014everything, even\u2014is at our disposal, if we want it enough, or work hard enough. Sorry folks, it just ain&amp;#039;t so. The folks over at the British brand Golden Axe London, however, aren&amp;#039;t trying to sell you on that impossible dream. In fact, quite the opposite. They approach fashion from the standpoint of restriction. Meaning the label produces only 50 of each style it offers\u2014which right now focuses on two styles of cardigan (shawl-collar and button-down) and two styles of T-shirt (graphic and pocket). So why limit yourself when it comes to volume? It comes down to the age old question of quality versus quantity. Because they&amp;#039;re not worrying about producing astronomical numbers of each style, they can focus on things like the fabric (cashmere sourced from a family-run mill in Halifax, England), the embroidery (gold metallic from London), and the little details that only the owner of each piece would notice (say, the lambskin wool elbow patches or the hand-numbering and dating on each label). The brand says that each person who ends up with a piece from the collection will feel like it&amp;#039;s made just for them, and that&amp;#039;s the whole point. Just call it another example of less equalling more in the end. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/mens-fashion/a27586/golden-axe-london-2014/>