<http://schema.org/name>
"Which?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.which.co.uk/?source_code=911CUJ&CMP=KNC-MSN&CMP=Price_test&_$ja=cgid:565735162%7Ckw:which's%7Ctsid:33198%7Ccid:80382243%7Clid:3562676080%7Cmt:be%7Ccrid:1384884943>