<http://schema.org/description>
"The BBC has just announced that it has put live new features within its iPlayer platform that allows five broadcasters to offer their content via the BBC's online service.\r\n\r\nThe five ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/02/17/bbc-iplayer-now-features-programmes-from-other-on-demand-services/>