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"Travel search website Hipmunk is rolling out its first television ad, complete with homages to the web's cute animal memes.\nThe ad, which will air via Google TV Ads, stars the cast of sketch show SMBC Theater as some of the Internet's most popular animal memes. Sneezing Baby Panda, Dramatic Chipmunk, Maru Loves Boxes, Cat Mom Hugs Baby Kitty, Surprised Kitty and the Keyboard Cat are all reenacted in the name of getting more people to use Hipmunk for their travel searching.\n\"Before Google TV Ads, I didn't think a scrappy startup could get on TV sets across the country,\" Hipmunk head of marketing Alexis Ohanian told Mashable. \"Super Bowl ads don't interest me, but late-night Comedy Central spots certainly do.\" \nWhile the ad doesn't explain why Hipmunk is better than its competitors (e.g. its ability to sort flights by agony), Internet-savvy TV viewers probably don't need more than a Keyboard Cat to pique their curiosity.\nHipmunk was founded in 2010 by Reddit co-founder Steve Huffman and BookTour co-founder Adam Goldstein. The company has raised more than $5 million from Y Combinator, SV Angel, Ignition Partners and a group of angel investors that includes Matt Mullenweg (WordPress), Rob Glaser (Accel Partners) and Ashton Kutcher.\nWhat do you think of Hipmunk's television spot? Let us know in the comments.\nBonus: The Cute Animal Memes Used in Hipmunk's Ad\n\n\nCute Animal Memes\n\n\n\n\n\n\n\nMaru\n\n\n\n\n\n\n\n\n\n\n\nDramatic Chipmunk\n\n\n\n\n\n\n\n\n\n\n\nCharlie Schmidt's Keyboard Cat! - THE ORIGINAL!\n\n\n\n\n\n\n\n\n\n\n\nSurprised Kitty (Original)\n\n\n\n\n\n\n\n\n\n\n\nCat mom hugs baby kitten\n\n\n\n\n\n\n\n\n\n\n\nThe Sneezing Baby Panda\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/07/27/hipmunk-tv-ad/>