<http://schema.org/keywords>
"Tycoons Kirsty Bertarelli, JCB chairman Sir Anthony Bamford,  bet365's Denise and John Coates and  mobile phones tycoon John Caudwell top Times Rich List for the region"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.stokesentinel.co.uk/tycoons-Staffordshire-region-s-rich-list/story-18755157-detail/story.html>