<http://schema.org/alternativeHeadline>
"While the last thing the world needs is light-up cereal boxes, the underlying technology could spell the end of cellphone charging cables."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/energy/blogs/light-up-cereal-boxes-say-it-aint-so>