<http://schema.org/description>
"When a contentious issue takes flight on Twitter, a general consensus on it starts emerging within hours, according to a new academic study. And within a few\u00A0days, it's easy to\u00A0see what the majority opinion is. Initial discussion of a contested topic will cause debate, with frequent spikes in tweets supporting either side. But within hours..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/186387/researchers-say-you-need-to-act-quickly-to-win-an-argument-on-twitter/>