<http://schema.org/headline>
"American Idol Viewership Drops Despite AT&amp;amp;T&amp;#8217;s Massive Texting Campaign"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2009/01/15/419-american-idol-viewership-drops-despite-atts-massive-texting-campaign/>