<http://schema.org/url>
<http://thenextweb.com/socialmedia/2010/09/29/video-shwowp-wants-to-give-you-control-of-your-shopping-data/>
<http://thenextweb.com/socialmedia/2010/09/29/video-shwowp-wants-to-give-you-control-of-your-shopping-data/>