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"For teams who use Facebook and Twitter for business or organizations purposes, HootSuite has rolled out a slew of new features for assigning and sharing tasks.\nHootSuite\u2019s Assignment function lets managers assign a Twitter update to any team member, along with annotations if needed. The team member can mark the message resolved, and the manager can monitor progress and keep records of campaigns.\nShared columns allow teams to simultaneously view data commonly used for social media marketing. HootSuite's shareable columns can be used to  monitor keywords, track conversations around a vertical or monitor @replies and DMs. Messages from columns can be assigned, and any changes a column creator makes to a column are seen by other team members, as well.\n\nThe new tools also include the ability to send status updates via e-mail and share collections of drafted messages. The ability to assign tasks to team members and share content in columns across groups is \"ideally suited for support desks, customer service groups, project teams and dynamic workplaces,\" according to a release from Hootsuite. The company hopes the new features will allow teams to be more efficient and their brand messaging to be more consistent. Features are available now in the web-based version of HootSuite.\nWe've noticed that HootSuite has been cranking out major upgrades consistently over the past several months. In terms of team collaboration and CRM social media tools, this company seems to be en fuego. Last week, HootSuite added Facebook support and geolocation features to its iPhone app. A month ago, HootSuite integrated Foursquare and MySpace capabilities \u2014 a surefire path to the hearts of marketers and recording artist promoters. You can use HootSuite from your Android phone and you can use it to update your WordPress blog. Clearly, this team is focused on making a robust and competitive application in a very crowded space.\nWhat do you think of these upgrades? If you use social media tools as a marketer, are HootSuite's tools appropriate to the tasks you need to accomplish with your team?\n\n\nFor more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/05/06/hootsuite-groups/>