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"Imagine, for a moment, that you are Golf Digest magazine. You have been publishing golfing instruction month after month for 62 years. Some of that advice has, of course, been regurgitated now and again, while a wealth of original instruction has been divided among individual issues moldering in the basements of some long-running subscribers, likely never to be rediscovered. How, with the many new opportunities that digital technology now affords, do you repurpose that great archive to make it more useful and accessible for your readers?\nOne smart solution is to combine the technology that powers the most popular mobile app for golf, Golf Logix, with your own content. Golf Digest Live, which is available through the GolfLogix app, helps users navigate courses, and tracks and analyzes their game performance \u2014 think of it as Nike+ for golf. The app then serves up a personalized magazine made up of tips and video drills from Golf Digest designed to address weaknesses players exhibited during their last game. That advice, which can be read on your tablet or computer as well as your smartphone, comes directly from the many acclaimed instructors and players Golf Digest has worked with over the years.\nThe idea, as Lou Riccio, a statistics professor at Columbia University, says in the video above, is to \"produce a magazine not on a monthly basis for the masses, but for you specifically after every round.\" \nBeyond personalized, post-game instruction, the app also serves up some welcome content in-game. Some, like the audio library of golf jokes, is pure fun. But there's also warm-up drills, tips and videos players can pull up to help address an issue they're having mid-game, like how to hit from an uphill or downhill lie.\nAccess to Golf Digest Live costs $19.99 per year with a free, 30-day trial. It's available for more than 60 smartphone models, including iPhone 3G and up, as well as many Android and BlackBerry devices.\nWith newsstand sales suffering from heavy declines, coupled with the growing popularity of content discovery and aggregation apps like Twitter, Flipboard and Instapaper, it may be time for magazine publishers to rethink the way they're bundling content. This is a start.\n\n\nGolf Digest Live\n\n\n\n\n\n\n\n\nThe main menu.\n\n\n\n\n\n\n\n\n\n\n\nAnalyze your latest round, and access warm-ups, drills and video lessons designed to guide you through range practice.\n\n\n\n\n\n\n\n\n\n\n\nAccess quick video tutorials during practice.\n\n\n\n\n\n\n\n\n\n\n\nThe app also offers up content designed to be consumed mid-course. Some of it, like jokes and inspiration, is meant to be fun; other parts are more useful.\n\n\n\n\n\n\n\n\n\n\n\nThe app also offers up content designed to be consumed mid-course.\n\n\n\n\n\n\n\n\n\n\n\nHaving a panic moment? The app displays advice designed to refocus your game.\n\n\n\n\n\n\n\n\n\n\n\nThe app uses GPS to help players navigate courses.\n\n\n\n\n\n\n\n\n\n\n\nAccess your stats after every round.\n\n\n\n\n\n\n\n\n\n\n\nAn example of post-round advice.\n\n\n\n\n\n\n\n\n\n\n\nAn example of post-round advice.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/08/16/golf-digest-live-app/?WT.mc_id=en_my_stories>