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"We knew that Google I/O was going to be popular, but we didn't expect demand to be so huge that tickets would sell out in 28 minutes.\r\n\r\nThat's what happened just after 7am PDT, when Google pushed live the registration page for Google I/O tickets. Requiring visitors to sign into their Google+ profiles, and then select tickets, many were met the following page which, upon loading, informed them that tickets had sold out:\r\n\r\n\r\n\r\nIf you visit the Google I/O event page now, you will see that Google has already notified potential customers that General and Academic tickets are no longer available:\r\n\r\n\r\n\r\nLast year, Google I/O sold out in 58 minutes. This year, it took less than 30. Maybe it's because attendees believe they will receive a free smartphone, tablet or Chromebook when they attend.\r\n\r\nIf Google solicits this kind of response, Apple developers may find it even more difficult to secure a ticket for WWDC.\r\n\r\nWe have contacted Google for clarification, we will update the article should we receive a response."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/03/27/incredible-google-io-2012-tickets-sell-out-in-less-than-30-minutes/>