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"Design makes all the difference. It determines a concept's usability, interactivity, clarity and scope, and can mean the difference between a business's success and demise.\nFirms like IDEO help organizations in the public and private sectors achieve \"human-centered\" design goals. IDEO's approach is multi-faceted; it applies overlapping principles of design, like viability, desirability and feasibility, to account not only for the linear progression of a company, but for its organic, layered progress.\n\nSEE ALSO: Top 10 Tech This Week [PICS]\nFounder of IDEO Duane Bray spoke at this year's Mashable Connect about how to anticipate the future of digital behavior. How will we navigate the ever-expanding ocean of data? How might we build a different narrative style as digital communication changes over time?  \nAnswering these questions means factoring in a thousand different components and trends, not the least of which is design. \nMashable editor in chief Lance Ulanoff caught up with Bray backstage at Mashable Connect, where he asked, \"How much is a good design worth?\" Bray responded that it's imperative that companies invest design efforts up-front to ensure they won't have to make incremental adjustments down the road.\n"^^<http://www.w3.org/2001/XMLSchema#string>
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