<http://schema.org/target>
"http://www.rdi.co.uk/?s={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.rdi.co.uk/?page=shop.product_details&flypage=shop.flypage&product_id=48&category_id=14&manufacturer_id=0&option=com_virtuemart&Itemid=70>