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"Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.\nThe ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.\nSee also: Google Stock Hits $1,000 for First Time Ever\n\"Partnership has been key to Google\u2019s success as a rising tide lifts all boats.  So we\u2019re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange,\" Payam Shodjai, Senior Product Manager at Google, wrote in a post. \nFacebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.\nThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network. \nHave something to add to this story? Share it in the comments.\nBonus: The Evolution of the Facebook Profile \n\n\nThe Evolution of the Facebook Profile\n\n\n\n\n\n\n\n2005 - The Facebook\nBack in the days when The Facebook was only available to select networks, the News Feed didn't exist. Users hopped between profiles like this one.\n\n\n\n\n\n\n\n\n\n\n2006 - Mini-Feed\nWith the September 2006 launch of Facebook's News Feed, user profiles contained mini-feeds that displayed user activity.\n\n\n\n\n\n\n\n\n\n\n2007 - Interaction\nWhile not a huge year for profile redesign, users began to interact more with each other's profiles -- remember Facebook Gifts?\n\n\n\n\n\n\n\n\n\n\n2008 - The App Era\nUsers were able to add application tabs to their profiles (e.g. Bumper Stickers). Facebook also introduced the Publisher tool bar, which allowed a user to publish a status update, photo or link to his profile.\n\n\n\n\n\n\n\n\n\n\n2009 - Pages\nA new kind of user profile, Pages launched in 2009. Users could \"become a fan\" of a Page (until 2010, when they could \"like\" a page) to see that individual's or business' updates in their news feed.\n\n\n\n\n\n\n\n\n\n\n2010 - A Visual Redesign\nLate in 2010, Facebook launched a new profile that, up until this week, remained pretty much unaltered. Users took advantage by getting creative with the new photo banner at the top of the page. Also, Facebook told you what friends/fans you had in common in the upper right-hand corner of each page.\n\n\n\n\n\n\n\n\n\n\n2011 - Ticker\nAs of Sept. 20, Facebook's new ticker has the ability to follow a user around to every page, including profiles. The company also introduced a \"View As\" widget in the upper right-hand corner that allows a user to preview how others see her page.\n\n\n\n\n\n\n\n\n\n\n2011 - Timeline\nAnnounced Thursday at Facebook's f8 conference, the new profile will act like a  virtual scrapbook, featuring important milestones that have occurred since your time on Facebook. Compared to the evolution of the social network's profile thus far, this redesign appears the most significant.\n\n\n\n\n\n\n\n\nImage: Getty/Lionel Bonaventure"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/10/18/google-facebook-ads/>