<http://schema.org/about>
"The African lion, \"king of the jungle,\" has declined by over 90 percent in the past 50 years. Still, though the population has dropped from 450,000 lions to between 20,000 and 40,000 in that time span, the"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/natural-sciences/conservation-groups-propose-ban-on-importing-lion-parts-to-the-us.html>