<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.go.com/nfl/draft2012/story?id=7800852&_slug_=2012-nfl-draft-overrated-underrated-sleeper-prospects&addata=2009_insdr_mod_nfl_xxx_xxx>