<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/books/2011/dec/13/amazon-com-grinch-stole-christmas-trade"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/books/2011/dec/13/amazon-com-grinch-stole-christmas-trade?cat=books&type=article>