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"CAUSE: Yael Cohen, 25, started her organization in 2009 after receiving positive public responses for a t-shirt she made featuring a shocking slogan. That t-shirt soon grew into a movement, and she now educates people about how to look for cancer and promotes early detection. Through speaking directly to people seventeen to 35 years old, or Generation Y, Yael seeks to implement a sense of responsibility in this younger age group and remove the stigma around talking about cancer. Young people, who are not often addressed in discussions about cancer, are key to fighting it.\n\nEFFECT: Yael has created an international and interactive community of young people who are speaking out about cancer, including famous faces such as Sophia Bush and Adrian Grenier. Most recently, Yael presented at the South by Southwest festival in Austin.\n\nGET INVOLVED: Go to Let's F Cancer to learn how to start the conversation about cancer with your family and friends. The organization welcomes volunteers from all over the country and offers opportunities ranging from copy writing and graphic design to research. You can also start a local chapter in your city or throw a fundraising party."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/gallery/yael-cohen-fights-cancer>