<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/de/de/paris/parba/hoteldetail?cm_sp=IMMerch-_-CP2_DE_de-_-Landingpage_RomantischeStaedte_Link_Paris/directions>