<http://schema.org/alternativeHeadline>
"Really, it\u2019s okay to go to Kohl\u2019s or Macy\u2019s, Target or Walmart, today."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/152152/go-ahead-and-shop-on-thanksgiving-the-us-economy-is-counting-on-you/>