<http://schema.org/about>
"It's shouldn't take a gorgeous super model and her rather handsome NFL husband to convince you to participate in this year's Earth Hour on Saturday, March 27 at 8:30 pm, but it certainly doesn't hurt. From time zone to time zone, the world's citizens"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/get-set-for-earth-hour-with-gisele-ba14ndchen-and-tom-brady.html>