<http://schema.org/description>
"We had a chance to sit down with the founders of new shopping site\u00A0Shwowp which launched this week in San Francisco. Montreal based Shwowp aims to show and give control of users' shopping ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2010/09/29/video-shwowp-wants-to-give-you-control-of-your-shopping-data/>