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"Mari Smith has been deeply immersed in social media since 2007, but even before social media started to really pick up steam, she was evangelizing the idea of relationship marketing through the Internet and email for almost a decade.  In 2008, Fast Company dubbed her \u201Cthe Pied Piper of the Online World\u201D because of her thought leadership on Facebook and Twitter for business. \nSmith's new book, The New Relationship Marketing, explores how the discipline has changed and why personalizing your brand is so important.  As Smith likes to say, there's no longer B2B or B2C \u2014 the new rules are about P2P, or people to people.\nIn this episode of Behind the Brand you\u2019ll learn some of the tips from Smith's new book, including how to grow your social media followers, fans and engagement, how to become a curator to establish yourself as an expert, how to leverage OPC (other people\u2019s content) to build real attention and how to keep your content fresh.\nMore Recent Episodes of Behind the Brand:\n\nWhy You Should Stop Marketing and Fascinate Your Customers Instead [VIDEO]\nHow Kawasaki Motorcycles Is Using Social Media to Get Ahead [VIDEO]\nWhy Gary Vaynerchuk Tells it Like it Is [VIDEO]\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
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