<http://schema.org/description>
"We knew that Google I/O was going to be popular, but we didn't expect demand to be so huge that tickets would sell out in 28 minutes.\r\n\r\nThat's what happened just after 7am PDT, when ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/03/27/incredible-google-io-2012-tickets-sell-out-in-less-than-30-minutes/>