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"High Fives and cheers at the iPad air launch.               SOUNDBITE:  RAMI SHAMAS, APPLE CUSTOMER (ENGLISH) SAYING:               \"I've been waiting from 6pm. It was really fun and hard, but I like that I'm here now and I'm the first one. I was dreaming about this and this happened!\"               Big things are expected of the lighter thinner tablet.               Reviews have been really good.               Including the one from CNET. Senior Editor Scott Stein:               SOUNDBITE: SCOTT STEIN, SENIOR EDITOR, CNET (ENGLISH) SAYING:               \"A lot of other people can't compete in providing something with that performance and that design and that platform support. You really look at the smaller tablets- I think is where you have a question of do you go budget? And you have a lot of competing people like that. You look at the iPad mini but in the large iPad that $500 price even years later I think that is still really tough to beat. \"               REPORTER BRIDGE: BOBBI REBELL, REUTERS REPORTER (ENGLISH) SAYING:               And that's why he thinks people will pay up. For a full size tablet- the iPad Air is not even all that much more expensive than rival devices from from Amazon, Microsoft and Samsung.               But that's the full size world- overall when it comes to tablets- who is Apple's enemy #1?               SOUNDBITE: SCOTT STEIN, SENIOR EDITOR, CNET (ENGLISH) SAYING:               \"I think its Android. I think certainly there is a huge Android landscape out there but I think that right now the way that the Android tablet landscape is set up is that a lot of it is about consumption- that Google play, and creating a usable multipurpose reading, video playing device vs. something that you may be doing a ton of work on. \"               Apple's answer to the smaller rivals- The new ipad mini with retina display goes on sale later this month."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.reuters.com/video/2013/11/01/fans-inhale-apples-ipad-air?videoId=274387260&videoChannel=6>