<http://schema.org/alternativeHeadline>
"Otis is a 10-year-old high-flying pug who's been skydiving 64 times over the past 9 years."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/family/pets/videos/otis-the-incredible-skydiving-pug>