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"Online dating site HowAboutWe faces the same paradox as any matchmaker: \"The better you do at your job,\" explains co-founder Brian Schechter, \"the more likely that your customers will never come back to you.\"\nThe startup announced Friday it will launch a new site targeted at committed couples that could help keep people engaged even after they're matched up. \nOnly in the most boring of relationships does dating end with courtship, and HowAboutWe for Couples will help people in relationships find and plan interesting dates.\nHowAboutWe is particularly equipped to define interesting dates. Its singles site, which launched nationally about a year ago, matches people by dates instead of through explicit shared interests. Users find each other by either proposing dates (i.e. \"How about we drink beer and play pinball\") or searching for dates they'd like to go on. The startup has about 700,000 user-created dates in its database.\nSchechter says this database may play a role in the new date discovery site. Eventually there may also be a feature that matches couples up for double dates in a similar way to how HowAboutWe matches them for dates when they're single.\nIn addition to helping plan dates, the new couples site will help with logistics such as hiring a babysitter and making reservations.\n\"We always helped people find love,\" Schechter says, \"now we want to help people sustain love.\"\n\n\n\n\nImage courtesy of iStockphoto, weareadventurers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/09/howaboutwe-for-couples/>