<http://schema.org/about>
"Although I have been watching TED videos for years, I only attended my first TEDx event today. GreenSoul Shoes founder, Alastair Ong, was one of the speakers. I had never heard before of GreenSoul"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-fashion/greensoul-shoes-a-triple-bottom-line-company-you-want-to-know-about.html>