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"aSmallWorld, the exclusive invite-only social network, announced a multimillion dollar investment today.  The service has 130,000 members, and apparently makes most of its revenue through advertising (surely the Millionaires24 approach would work here?).  Members include Naomi Campbell, Paris Hilton and James Blunt.  From the site:\naSmallWorld is an invitation-only online community which is not open to the public. It is designed for those who already have strong connections with one another.  aSmallWorld allows its members to connect, reconnect and interact more effectively with like minded individuals who share same circle of friends, interests, and schedule.\nClearly, exclusive networks are a backlash against the extreme openess of social sites like MySpace and Bebo.  And I think that's important: aSmallWorld is the exception, rather than the rule.  The major advantage is that these things are highly defensible - while anyone and everyone will clone MySpace, building an exclusive network requires all the right connections.  \n\n[via Om Malik and Marc Canter]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/05/22/asmallworld-the-socialites-social-network/>