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"The idea of a 'mobile-first second-hand market' isn't exactly new. We've seen many companies try it before, from Yardsale to Stuffle but Osom is a new iPhone app launching today that buts a fresh twist on the idea.\u00A0Imagine if every photo you saw shared on Instagram had a 'buy' button.\r\n\r\nWith gorgeous presentation and design that offers more than a subtle nod to Instagram, Osom is what its developers are calling &amp;quot;a mobile marketplace for beautiful things.&amp;quot; The app allows you to browse a global feed of items that users are selling, or narrow down to users that you're following, or sellers from the same country as you. You can browse the most popular items overall via the 'Most Osom'd' tab.\r\n\r\nWhat things count as 'beautiful'? Browsing the items seeded onto the app at launch, vintage dresses, a mint condition manga book, a bright orange bicycle and a pair of designer ski goggles all make the grade. If you see anything you want to buy, you can tap the 'Buy' button and then make contact with the seller. There's no direct payment within the app, making this more similar to Craigslist than eBay.\r\n\u00A0 \u00A0 \u00A0\r\nSelling an item yourself is simple enough. The app takes you through the familiar flow of taking a squared-off photo, choosing one of eight optional filters and adding a description. You can then input a price and decide if you want to share your ad on Facebook. There isn't currently a way to edit the description after you've placed an ad, so if you decide you want to tweak your description, you'll have to delete the ad and start again. Overall, Osom is a neat package although a few rough edges (such as a 'follow' button on your own profile, even if you can't tap it, and a completely white screen if you happen to come across a blank feed, leaving you wondering if you're missing something that hasn't loaded) need straightening out.\r\n\u00A0 \u00A0 \u00A0\r\nOsom is a new Swedish startup founded by\u00A0Anton Johansson (former CMO of Twingly),\u00A0Marcus Svensson (also ex-Twingly) and\u00A0Bj\u00F6rn Fant (who most recently worked at Videoplaza).\r\n\r\nBonding over an interest in the social mobile scene, the three founders were drawn to the stickiness of Instagram. &amp;quot;We started to think about commerce ideas that could fit into an Instagram-like interface and suddenly it was pretty clear that it was the perfect interface for a marketplace with its close connection to the camera, the filters to make it more appealing, the following concept so you can see what your friends are selling not only random people and the discovery via feeds,&amp;quot; says Johansson.\r\n\r\nAlthough the app is launching globally today, Osom is initially focusing on becoming the\u00A0best and largest marketplace for &amp;quot;beautiful things&amp;quot; in UK, Germany and Sweden.\r\n\r\nHow, I wondered, will Osom ensure that everything posted really is beautiful? Johansson says that the team is seeding the feeds with the kinds of items it hopes that users will sell. &amp;quot;We aren't removing stuff even if its ugly at this point, but we will remove ads that aren't ads (for example a picture of a girl holding a beer). Later on, we will curate the content via 'featured ads', 'most osom'd ads' and 'recommended ads' (based on what you and your friends have &amp;quot;Osom'd&amp;quot;).&amp;quot;\r\n\r\nOsom is self-funded at present, but Johansson says that the startup is currently in talks about raising an external round. Meanwhile, owners of non Apple mobile devices needn't worry too much \u2013 Android and responsive Web versions are planned for the future.\r\n\r\n\u27A4\u00A0Osom\r\n\r\nImage credit: Medioimages / Photodisc / Thinkstock\r\n\r\n\r\nDisclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question. For more information, please see our\u00A0Terms of Service.\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/04/17/osom-is-instagram-with-a-buy-button-a-mobile-marketplace-for-beautiful-things/>