<http://schema.org/alternativeHeadline>
"Osom is \u2018Instagram with a buy button\u2019, a mobile marketplace for beautiful things"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/04/17/osom-is-instagram-with-a-buy-button-a-mobile-marketplace-for-beautiful-things/>