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"Everybody needs to start somewhere, and Samsung is hoping that those new to that whole picture taking scene will think about getting their feet wet with the company's upcoming ES10 plain-Jane 8.1 megapixel shooter. It features a 3X zoom, 2.5-inch LCD, and a few of the fancy features that you expect on a pocket cam these days, like face detection and beauty shot. Available in black, white, and the preciously generic silver pictured above, it's even less exciting than the unassuming SL models introduced at CES. No word on price or release dates, but we're predicting cheap."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/02/06/samsungs-es10-point-and-shoot-makes-vanilla-sound-exciting/>