<http://schema.org/description>
"The iPhone 5 exploded through the Chinese market, selling 2 million units in just 3 days and topping the iPhone 4S's launch in China..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/technology/china-gobbles-up-iphone-5-at-launch.html/>