<http://schema.org/about>
"These hard-working critters deserve all the help they can get, and because it's National Pollinator Week, there's no better time to get started."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/lawn-garden/pollination-nation-create-pollinator-friendly-habitat-your-yard.html>