<http://schema.org/about>
"Nori Yoshida and his cousin Kenji Ishida \"got together over winter break and instead of sitting around and being a bum, like we usually do, we thought we\u2019d do something useful with our lives. That's how we came up w/ OneSquareFoot.org.\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/one-square-foot-org-buying-up-the-rainforest-one-trivia-question-at-a-time.html>