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"  GoldieBlox once again proves that engineering is a girl&amp;#039;s world. The toy company known for its female-focused construction sets released a new ad campaign titled &amp;quot;This Is Your Brain on Engineering,&amp;quot; to YouTube Tuesday. It already has more than 90,000 views.        In the ad, an &amp;quot;Engineer Princess&amp;quot; holds up an egg (just in time for Easter, natch) and says, &amp;quot;this is your brain&amp;quot;. The egg&amp;#039;s then placed on a conveyer belt where it&amp;#039;s dressed up like a princess before being launched into one of GoldieBlox&amp;#039;s Rube Goldberg-like machines. Through a series of facts and statistics displayed along the way the message is loud and clear: Girls are &amp;quot;more than princesses,&amp;quot; they are future mathematicians, scientists, and engineers.  A behind-the-scenes video posted to GoldieBlox&amp;#039;s YouTube page explains how production was inspired by the famous &amp;quot;This Is Your Brain On Drugs&amp;quot; PSA from the late 1980&amp;#039;s. Though little girls won&amp;#039;t get the reference, their parents definitely will.  The company&amp;#039;s inventor and CEO, Debbie Sterling, overcame many obstacles when first launching the toy brand. &amp;quot;The response I got was that girls aren&amp;#039;t inclined toward building, and construction toys for girls are doomed to fail,&amp;quot; she tells Marie Claire magazine in its March 2014 issue. But a wildly successful Kickstarter campaign proved these doubters wrong. GoldieBlox&amp;#039;s last ad was featured during this year&amp;#039;s Super Bowl and quickly went viral; this one is sure to follow suit. GoldieBlox products can be found at both at Target and Toys R Us. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.marieclaire.com/culture/a9375/goldiblox-new-ad/?click=rel>