<http://schema.org/description>
"For many movies these days, the shortest route to the top of the charts is through the alphabet. Film studios have figured out that, all else being equal, it's better for a movie to appear toward the top of the A-to-Z listings where people increasingly pick what they're going to watch next. \"We call it..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/92487/the-trick-thats-pushing-movie-titles-to-the-front-of-the-alphabet/>