<http://schema.org/articleBody>
" Las Venus Custom Ludlow Sofa, theline.com. ELLEDECOR.com: What do you personally consider when searching for a sofa?  Morgan Wendelborn: Comfort! I spend a lot of time on my couch reading, working, lounging and having friends and family over. It has to, first and foremost, be a place that makes everyone feel cozy\u2014a place where a nap could happen at any moment. I also look for versatility, this may seem less important in choosing large furniture items that define a room, but that&amp;#039;s what really gives something a long life and helps define personal style. It&amp;#039;s really important that the biggest item in the room has a few moods and can adjust to you and your space whether you like fur pillows, or cashmere throws or if you have a natural floor or a white one\u2026it needs to be able to evolve with you.  ED: How did you decide to buy the particular sofa (that&amp;#039;s pictured below) in your Soho showroom, The Apartment?  MW: Well we (Vanessa Traina and Wendelborn) really started with our POV first and then took inspiration from the actual space. Our vision is to contextualize the modern, paired-back lifestyle in an elevated but practical way. So with that in mind, we looked to what really embodies that for us, updated but classic shapes with a timeless and versatile color palette. The Apartment by The Line is a Soho loft, so we wanted to juxtapose the idea of the airy, open vibe with an intimate, richness in color and texture.  ED: Where did you discover it?  MW: It was a long process to find the right piece, but once we found it, it happened very fast. Las Venus, one of our vintage partners, has a similar stunning, tufted sofa in their shop. I loved the shape and texture but wasn&amp;#039;t sure the size was big enough for our space. Fortunately, this is the easiest sofa to customize and we decided to do 9 feet of it in rich, navy velvet with a deeper seat.  ED: What was it about this deep, rich blue?  I knew it would be a rich, dark neutral and it was going to be either navy or a charcoal. Because the space is so open and white with a natural floor, we really wanted something rich and a little moody to make the room a cozier and more intimate.  ED: How important is comfort and materials? MW: It&amp;#039;s absolutely essential! Everything in the space and in our lifestyle has to be practical and functional, that&amp;#039;s what actually makes it modern and cool. It&amp;#039;s aspirational, but also inviting and intimate.  ED: What sealed the deal for you? MW: Until I met this couch, I&amp;#039;d say size of the doorway/window, but another thing that is so amazing about this piece and its makers is that they can finish building it right in your living room! So, if it doesn&amp;#039;t fit through the door, they will bring in the pieces and upholster it in front of you. Also, the lead time is three weeks, which is unheard of for a custom sofa!   The Apartment by The Line "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elledecor.com/shopping/furniture/tips/a6055/how-to-shop-for-the-perfect-sofa/>