<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinn/hotels/us/en/paris/parge/hoteldetail?cm_sp=IMMerch-_-HI_US_en-_-PARISCLASSIClink_HoneymoonHotels/photos-tours>