<http://schema.org/alternativeHeadline>
"For Calvin Klein, One is Not a Lonely Number: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2009/03/for-calvin-klein-one-is-not-a>