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"TechCrunch reports that Facebook is testing a cost-per-click (CPC) based search ad in the search header.  They shared a screen shot showing one of the search results labeled as \"sponsored.\"I personally cannot replicate it but they have word from Facebook that these ads are currently being tested and they are testing charging a CPC for them.Facebook wrote:The Sponsored Results will look just like organic results in the typeahead search box atop every page, except for being marked with a tiny word \u201CSponsored\u201D. Facebook tells me they\u2019ll be sold on a cost per click basis, can be targeted to people searching for any Page, app, Place, (and possibly event) without that business\u2019 permission, and the tests begin tonight.Sponsored Results are not keyword ads. Advertisers can\u2019t target something broad like \u201Cbeach\u201D, \u201Cgames\u201D, or \u201Ccameras\u201D. They have to target a specific entity on Facebook, similar to how brands can currently target users with sidebar and Sponsored Story ads based on a user\u2019s interests. For example, Sponsored Results could be targeted to people searching for \u201CSandals Resort Hawaii\u201D, \u201CCityVille\u201D, or \u201CNikon Camera\u201D.A WebmasterWorld thread claims this is only done because Wall Street wants them to earn more money.  I am sure this has been in the pipeline for a while but I wouldn't disagree, they need to monetize more and smarter.Forum discussion at WebmasterWorld."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/facebook-search-ads-15465.html>