<http://schema.org/target>
"http://midwayusa.com/s?userSearchQuery={userSearchQuery}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.midwayusa.com/product/156872/scopecoat-binobib-binocular-cover-swarovski-10x-42mm-roof-prism-black?cm_vc=sugv1>