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"OneUpWeb released an eye-tracking study that showed how most searches ignore the real time search results.  The takeaways from the study, as Greg Sterling recapped nicely include:73% had never heard of real-time results before participating this studyOnly a quarter of the consumers cared for the real-time results compared to 47% of the information foragersThe majority of the participants surveyed were indifferent to the real-time resultsThe Guardian notes that these real time results cost Google $15m and Bing $10m - what is the return on investment for that then?A WebmasterWorld thread has conversation around this where most people say they are not surprised by the study's findings.  Just hard to imagine blowing $15 million on something like this.Forum discussion at WebmasterWorld."^^<http://www.w3.org/2001/XMLSchema#string>
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