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"\u201CI have an idea of what will do well out here,\u201D said art dealer Mark Borghi, standing by his booth on the opening night of ArtHamptons at the Sculpture Fields of Nova\u2019s Ark. Behind us, the space was filled with cheerful work by Carole Feuerman&amp;nbsp;\u2014 including a sculpture of a woman in a bathing suit, seemingly in reverie, hugging a brightly colored beach ball. \u201CActually,\u201D he said, referencing the fair as a whole, \u201Cthis is a departure for us.\u201DA quick glance at the fairgoers at ArtHamptons \u2014 walking the aisles in their madras jackets and aqua-hued wrap dresses, seemingly present as much for the opportunity to kiss, swill cocktails, and sample the Swedish hors d\u2019oeuvres with their peers in leisure as to look at the art \u2014 revealed a crowd drawn to artwork that is a touch more soothing, sporty, and accessible than other fairs, and a drop less challenging.Two years ago, Mark Borghi Gallery, which normally trades in secondary market works by some of the more cool and cerebral artists \u2014 like Georg Baselitz and Alexander Calder \u2014 brought works by Willem de Kooning. But, according to Borghi now, that may not have been the best fit. \u201CCollectors that we normally sell to don\u2019t come to this fair,\u201D said Borghi. \u201CIf you\u2019re going to buy a $2-million Franz Kline, you don\u2019t come to this fair. But,\u201D he added looking back at the sculptures of the swimmers, \u201Cthere\u2019s a market for this type of work.\u201D At this point, Borghi had already closed a deal on \u201CPin Up,\u201D a large sexy work by Tom Dash superimposing an image of a nude pin-up model on photos of race cars, for $18,000. Price is another factor he considers when making his selection for the Hamptons. \u201CFor this particular fair and lots of these [similar] fairs, it\u2019s a $2,000 to $10,000 range,\u201D said Borghi. \u201CIn other words, it\u2019s not that difficult to think about.\u201DWhile this year\u2019s booth fare may have been out of character for Borghi, he wasn\u2019t alone. Everywhere, at both ArtHamptons and artMRKT Hamptons, which also opened Thursday at the nearby Bridgehampton Historical Society, gallerists were bringing out their fun stuff \u2014 and it was selling.Young Contemporary, a gallery from Seoul, Korea, made its first sale within the first two hours after ArtHamptons opened to VIPs, parting with four small paintings by Lee Yu Min. At $300 each, the summer landscapes \u2014 each featuring a fluffy white dog doing human summer activities like surfing or walking down the beach in a bikini \u2014 struck just the right note in terms of levity and price. While Zin Helena Song, an art student from Long Island University who was manning the booth, wouldn\u2019t mention any specific sale details, she did say, \u201CIt\u2019s been good.\u201DLondon-based Cynthia Corbett Gallery also had the mood of the Hamptons in mind when choosing what to display. \u201CWe brought a lot of color with us,\u201D said gallery manager Celia Kinchington. \u201CWe\u2019ve got Andy Burgess here with Palm Springs, blue skies, pools. This has been really popular. A lot of people have been stopping to look at it.\u201D A sculpture by Andrea Stanislav featuring two glittering, intertwined horse heads slowly rotating on a mirrored pedestal (appropriately titled \u201CWild Horses\u201D) had also drawn quite a bit of attention, almost but not quite hooking a Southampton veterinarian at $18,500. But while these were at the higher price range of the wares on display \u2014 the most expensive work here was priced at $55,000 \u2014 lower-fare items were also grabbing attention, including a dozen of Nina Jun\u2019s confectionary ceramic sculptures. Priced between $900-3,000, the sculptures, which somewhat resemble party balloons, had attracted quite a bit of interest. \u201CLoads of people were looking at those,\u201D said Kinchington.At first glance, the curating duo behind the \u201Cquote Bushwick Bohemia unquote\u201D exhibit \u2014 Andrew Gori and Ambre Kelly \u2014 seemed to be challenging casual fairgoers with their installation, which featured a faux-construction site wall with the words \u201CVacant Lot\u201D spray-painted over it. Their show title pokes light fun at the overarching theme of the fair, \u201CHamptons Bohemia.\u201D \u201CThere\u2019s something dark about romanticizing any artist utopia or any geographic location that carries the \u2018bohemia\u2019 moniker,\u201D Gori told ARTINFO, \u201Cbecause it inevitably means that there won\u2019t be artists there soon.\u201D Inside the booth are examples of Joe Brittain\u2019s minimalist-looking \u201Cpulped book\u201D works \u2014 including a couple of pieces for which he consumed and spat out an entire book before putting the whitish mash in a frame. Gori and Kelly also brought work they thought would go over well on the East End. On the outside of the booth, a painting of a woman on the beach holding a beach ball had a distinctly Hamptons-esque vibe. And while the work in the booth ranged from $500-15,000, they were also selling works in boxes, at a \u201Cconceptual stoop sale,\u201D all going for less than $1,000.At artMRKT Hamptons, the decidedly hip event whose opening night soir\u00E9e was hosted by the tony Norwood Club and offered curated food trucks for hungry fairgoers, Adam Stennett was one of the standout installations: quietly painting in solitude in an outdoor shed that he built and will be inhabiting for the weekend as an endurance piece, living off of only the things that he packed for himself. Indoors, Stennett\u2019s art dealer, Glenn Horowitz Booksellers, hawked small limited-edition items like sardine cans and bottles of water. These mementos from his survival stunt were selling for $100 apiece, each one signed and dated.To see works from ArtHamptons and artMRKT Hamptons, click the slideshow."^^<http://www.w3.org/2001/XMLSchema#string>
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