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"Bing is taking its fight with Google to the UK with a Pepsi Challenge-style test in which consumers bet their sweaters that Google is better. \nAs this video shows, they frequently lose their jumpers as Bing's apparent superiority is demonstrated. \nSee also: Microsoft Reveals New Abstract Bing Logo\nThe premise: An affable interviewer asks people on the street what their favorite search engine is. After they invariably answer \"Google,\" he challenges them to win a new Xbox if they take a blind test and find that Google works better than Bing. If they lose, he gets their jumper. Predictably, by the end of the video he is bulked up because he's wearing several sweaters he won in the deal. \nIs this test for real? Hard to tell. Bing issued its Bing it On challenge last fall to Google and has made the same claim over and over, but so far it appears to have done little to move the needle on the Microsoft-owned search engine's market share. Microsoft's record on such challenges is also a bit checkered: Last year, the company apologized after a consumer claimed that Microsoft didn't honor a similar challenge pitting Windows Phone against the competition. \nHave something to add to this story? Share it in the comments.\nImage: iStockphoto, Lya_Cattel"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/10/15/bing-google-uk-sweater/>