<http://schema.org/name>
"\u4EBA\u9593\u306E\u6B74\u53F2 \uFF12 \uFF08\u5CA9\u6CE2\u5C11\u5E74\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_00428955_091_821.html>