<http://schema.org/headline>
"Enter to win some loot cards from WoW.com and WoWTCG.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/07/04/enter-to-win-some-loot-cards-from-wow-com-and-wowtcg-com/>