<http://schema.org/alternativeHeadline>
"Burgundy Eyeshadow Is Pulling Ahead in the Trend Race (See Evidence Here on Gwyneth Paltrow) : Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2010/04/burgundy-eyeshadow-is-pulling>