<http://schema.org/about>
"REI (Recreational Equipment, Inc) have been the subject of many posts here at TreeHugger. This membership-based co-op has been selling affordable product for adventure sports since 1938. Yet in those seventy years it's really only been in the past"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/th-interview-kevin-hagen-on-corporate-responsibility-at-rei-1.html>