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"MediaZone, a broadcaster for professionally-produced sports content, has partnered with NBCSports.com to syndicate live, online coverage of the 2008 U.S. Olympic Team Trials for then Men's Marathon in New York City, which is going on this Saturday, November 3, 2007, beginning at 9:30 am ET.  Additionally, there will also be coverage of the ING New York City Marathon on Sunday, November 4, 2007.  You can view the marathon coverage here.\nNow, this is the second year that MediaZone has teamed with NBC for showing video content from the NY Marathon, but this is the first time that the Olympic Trials in its entirety will be broadcast online or otherwise.  The online coverage is also part of the larger push for the upcoming Olympics, which is beginning to better leverage online channels for garnering buzz and support on a global scale.  It worked for the presidential elections.  Why not the Olympics, too?  \nIt's also smart  that online video is being used so heavily.  Unlike the presidential elections, there isn't as much of a need for individual bloggers to push content regarding the current events, but the syndication of this visual content aligns with th manner in which Olympic content has been distributed for decades, and looks to engage the younger demographic.  MediaZone has a wide set of distribution channels, with partners like Dish Network, and provides on-demand and paid services for online video content.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/10/28/mediazone/>