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"At a pre-launch event last night, we got a brief demo of the upcoming Family Guy: The Quest for Stuff mobile game from\u00A0TinyCo\u00A0and Fox Digital Entertainment. The game\u2019s scheduled for release on iOS and Android on April 10.\r\n\r\nAt its core, The Quest for Stuff resembles\u00A0The Simpsons: Tapped Out, another free-to-play city-builder game from Fox. Both titles have you rebuilding their respective towns after the main character accidentally destroys it. In Family Guy\u2019s case, a drawn-out brawl between Peter and Ernie the Giant Chicken levels the city of Quahog, sticking Peter with the task of recruiting his friends to clean up.\r\n\r\nhttps://www.youtube.com/watch?v=bEZKlDrx16o&amp;amp;amp;noredirect=1\r\n\r\nThe Quest for Stuff doesn\u2019t introduce any groundbreaking gameplay mechanics, instead relying on animation, storytelling and humor to match the high bar of production quality that the show has set.\r\nThe game does support in-app purchases, but TinyCo emphasized that users won\u2019t encounter any hard walls that they\u2019ll have to spend money to bypass. Real-money purchases can help speed up progress in the game and unlock rare outfits and bonus characters.\r\nWhen we asked Andrew Green, TinyCo\u2019s head of business operations, about balancing monetization, gameplay and the IP in the title, he said:\r\n\r\n\r\nThe most important thing was that we first started with the core pillars of the game: if the game wasn\u2019t an authentic Family Guy experience, that you were getting what you love about the show \u2013 humor, characters, art and animation, the world, non sequiturs \u2013 in the game, then it was going to fail.\r\n\r\n\r\n\r\nGreen added that TinyCo wanted to make sure that the game didn\u2019t get blocked up from having too deep of a mechanic. A shooter, for example, would feel inauthentic to the Family Guy experience. After looking at other mobile simulation games, the team decided to make The Quest for Stuff story-driven.\r\n\r\nFamily Guy fans have several months of content to look forward to in the game, with loads of easter eggs and jokes to discover throughout the game.\r\nThe game developers worked closely with the show\u2019s writers, voice actors and animators in order to ensure everything was up to the Family Guy standard.\r\n\u201C[Fox] drove us really hard to make sure the animation was perfect and on model. At the end of the day, that drives the value,\u201D Green said.\r\n\r\nThe amount of thoughtfulness that has gone into the game is refreshing, considering that some brands just slap a skin on an existing title. In a sense, you could think of The Quest for Stuff less as a game and more like a long-form interactive experience with the show\u2019s characters and their world.\r\n\r\nIf Family Guy\u2019s peculiar sense of humor appeals to you, then you\u2019re in for an immersive treat, but the inside jokes and shallow gameplay could turn you off\u00A0if you\u2019re new to the series and just looking to pass some time.\r\n\r\nI was curious what Green had to say to Family Guy fans that are skeptical about the game because of negative experiences from other TV tie-ins on mobile.\r\n\r\n\u201CI would say you\u2019re going to get what you love about Family Guy, just in a different medium,\u201D Green said. \u201CGive it a shot\u2026If you want more Family Guy, more access to humor, you want to laugh and you want to spend more time with characters, you\u2019re going to get that from this game.\u201D\r\n\r\nOf course, no sane developer would undermine their own game before launch, but my conversations with the TinyCo team yesterday definitely gave me the impression that they\u2019re supremely confident the experience they\u2019ve created will hold up to scrutiny.\r\n\r\nGreen shared what it was like collaborating with the show\u2019s writers:\r\nFamily Guy deals with a lot of funny, sometimes controversial content. It was fun working with the writers and having email chains floating around where we figure out, \u201CCan we say dick three times in one sentence?\u201D \u2013 email chains with very funny topics related to the humor of the show.\r\n\r\nThe writers of the show are so good and fast, [I don\u2019t know] how they come up with the amount of ideas that they come up with. They\u2019re always so rigorous about the quality of the game. [We went through] a lot of rewrites, just like writing the show. You have to iterate a lot on the humor and the dialogue in order to get the best jokes out.\r\n\r\n\r\nFamily Guy is known for taking inappropriateness to controversial lengths, and that same attitude made the jump to mobile too.\r\n\r\n\u201CWe didn\u2019t pull any punches,\u201D Green said. \u201CIt\u2019s all in the game.\u201D\r\n\r\nGreen noted that Apple and Google were on board with Fox\u2019s efforts to remain true to the show\u2019s comedy, even if it meant going with a 17+ rating instead of a 12+.\r\n\r\nWith 12 seasons and over 200 episodes, Family Guy already has plenty of content for you to view, but starting next week, you'll be able to get hands-on with the Griffins and their Quahog neighbors on your Android and iOS devices.\r\n\r\n\u27A4 Family Guy: The Quest for Stuff"^^<http://www.w3.org/2001/XMLSchema#string>
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