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"DiggDot.us, the site that aggregates news from the social news sites Digg, del.icio.us and Slashdot, received a cease and desist from Digg yesterday.  They aren't the first to be contacted by Digg's lawyers over use of the Digg trademark - DiggGames (now games1.org) and similar sites have been contacted in the past.  Digg users frequently complain about overzealous legal action, but the simple fact is that you're required by law to pursue unauthorized use of your trademark, or you risk losing it.  Hence, Digg has no choice but to go after these sites, in the same way that any site owner who puts \"myspace\", \"ebay\" or \"google\" in his domain name is asking for trouble.  \nMySpace is a particular problem, since many of the leading MySpace add-on sites are misusing the trademark (see the MySpace maps post for examples).  A slightly different trademark dispute has arisen over the UTube/YouTube confusion - that one isn't as clear cut, since the sites are in different categories and are less likely to be confused.  \nDiggDot.us came up with a simple solution to the problem: they scrubbed out the \"i\" in the logo and renamed the site \"DoggDot.us\".  It seems unlikely that Digg will pursue any more action - they're worried specifically about the use of the Digg trademark, not about reusing Digg's stories elsewhere.  As if to reinforce the point, the Digg logo actually includes a small (TM) at the top right.  Unfortunately, Digg users might not hear about the name change: the story on Digg has been buried as \"lame\" (this is often the result of infighting between Digg users, rather than a comment on the quality of the story).\n[via Steve Rubel]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/11/27/digg-sends-cease-and-desist-to-diggdotus/>