<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media-network/media-network-blog/2013/mar/13/storytelling-marketing-consumers-random-house"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media-network/media-network-blog/2013/mar/13/storytelling-marketing-consumers-random-house?view=mobile>