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"Sony will shoot three matches at this summer&amp;#039;s World Cup finals in 4K. The footage will not be broadcast but will be incorporated into an official film, developed in conjunction with FIFA, after the tournament has concluded.  The official World Cup film will be available through online distributors later this year, with trailers rendered in 60p airing prior to the competition. Sony will provide technical support for the venture by developing a 4K live production system, comprised of its professional-grade CineAlta 4K PMW-F55 live camera and other specialised kit. &amp;quot;FIFA has a proud track record in embracing innovation at our flagship competition, to make sure that football fans around the world receive the very best in match coverage and experience,&amp;quot; said FIFA director of TV Niclas Ericson.  &amp;quot;We are excited by the prospect of working with Sony to incorporate 4K technology in our production plans. It will propel fans around the globe into a whole new viewing dimension and it marks the dawning of a new era in the broadcasting of sport.&amp;quot; The filming will take place at one match from the last 16 stage of the tournament, one quarter-final and the final itself. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/news/a562100/sony-to-shoot-world-cup-2014-matches-in-4k-resolution/>