<http://schema.org/description>
"The brainchild of fashion designer and professor of the London College of Fashion, Helen Storey, the showcase being displayed on the grounds of Newcastle University, is considers to be the first ever air purifying denim jeans."^^<http://www.w3.org/2001/XMLSchema#string>
<http://inhabitat.com/field-of-jeans-is-the-first-collection-of-air-purifying-denim/>