<http://schema.org/headline>
"A 20-year-old launches Pinpuff, a \u201CKlout for Pinterest\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/02/28/a-20-year-old-launches-pinpuff-a-klout-for-pinterest/>