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"Comfort, an ideal so often stressed in design, means different things to different people. For home furnishings impresarios Mitchell Gold and Bob Williams, the word brings to mind not simply a sense of stylish ease but also social and emotional well-being. As the men reveal in their new book, Who We Are (Assouline), coming out in February, that holistic philosophy has formed the bedrock of their empire.\n\nTwenty-five years ago they founded the Mitchell Gold Co., a modest upholstery-focused operation, with Gold tending primarily to the business and Williams to the designs. Since then the firm (renamed Mitchell Gold + Bob Williams in 2005) has grown into a multifaceted international enterprise with products ranging from light fixtures to rugs to bed linens. The brand's elegant, straightforward creations\u2014both classic and contemporary\u2014are sold in stores around the world as well as in 20 eponymous outposts, with more scheduled to open this year.\n\nPinterestFacebook\n\nSocial responsibility is a key part of the Mitchell Gold + Bob Williams ethos. At the 600,000-square-foot Taylorsville, North Carolina, factory owned by the firm\u2014which, as the largest employer in its county, helps to support the region's venerable furnishings industry\u2014employee perks include a not-for-profit day-care center, a healthy caf\u00E9, a gym, an on-site library, and a concierge service (to run the odd errand). \"Corporate greed,\" the pair writes in the introduction to Who We Are, \"is the last thing this world needs.\"\n\nPinterestFacebook\n\nThe book, which kicks off a yearlong celebration of the brand's silver anniversary, is richly illustrated with photographs both personal and professional, and it distills the company's MO into 25 mantras. They range from the philosophical (\"We look backward to learn\" and \"We respect our environment\") to the quotidian (\"We never miss a meal. Ever.\"). As proof of the latter, perhaps, Gold and Williams have published some favorite recipes, among them lobster mashed potatoes and a signature scotch cocktail. In the words of one of the firm's early slogans, Some people just know how to live. mgbwhome.com\n\nPinterestFacebook"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.architecturaldigest.com/story/mitchell-gold-bob-williams-who-we-are-book>