<http://schema.org/description>
"The Transformation of Local in a Search Driven WorldModerator:    * Michael Boland, Analyst, The Kelsey GroupSpeakers:    * Bob Armour, Chief Marketing Officer, ShopLocal\n    * Scott Dunlap, CEO, Near"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/015542.html>