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"After seeing more than half of its\u00A0Christmas sales\u00A0in the US come from smartphones, Fab has announced a major update to its Android and iOS apps, featuring newly improved navigation and product discovery, plus the addition of Fab profiles.\r\n\r\nAside from the occasional jump, approximately 30% of Fab's daily purchases are made via mobile devices \u2014 that's a serious chunk of Fab's revenues, which is why it's extremely important for Fab to continue refining its smartphone apps without harming what's working.\r\n\r\nWith this update, Fab is emphasizing its new &amp;quot;navigation-less browsing,&amp;quot; a feature which hides the app's navigation bar as the user scrolls. This sort of feature is relatively simple, and Fab is far from being the first app developer to implement it, but it is still an effective way to ensure a maximum amount of space is utilized on smaller devices.\r\n\r\nFab details that it has also improved its discovery-related functionality, as its apps now let users search, browse and filter by product type and color.\r\n\r\n\r\n\r\nLastly, Fab's mobile apps now allow you to &amp;quot;bookmark your faves and purchases with your own new Fab profile.&amp;quot; That move in particular reinforces our prediction that Fab's next push will be all about adding social\u00A0features. Here's a screenshot of a new Fab profile:\r\n\r\nCheck out the updated apps via the link below:\r\n\r\n\u27A4\u00A0Fab for iOS and Android\r\n\r\nImage credit\r\n\r\nDisclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question. For more information, please see our Terms of Service."^^<http://www.w3.org/2001/XMLSchema#string>
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