<http://schema.org/description>
"The UK has become a nation of consumer sceptics, according to recent research. Less than half - 44% - of the UK population trusts nutritional claims made by food and drink companies"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/consumer-scepticism-on-the-rise_id86055.aspx>