<http://schema.org/description>
"The idea of a 'mobile-first second-hand market' isn't exactly new. We've seen many companies try it before, from Yardsale to Stuffle but Osom is a new iPhone app launching today that ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/04/17/osom-is-instagram-with-a-buy-button-a-mobile-marketplace-for-beautiful-things/>