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"Eventbrite has sold more than 31 million event tickets online. Now it also wants to sell them at the door.\nThe company announced the release of an iPad-based box office on Tuesday. \"Eventbrite At The Door\" is an app that allows merchants to accept payments, print tickets and collect attendee data on-site. \nEventbrite will begin testing the free app with about six partner locations before releasing a publicly available version. These test venues will use a wireless printer and a credit card swiper attachment, but Eventbrite CEO Kevin Hartz says that eventually he hopes to partner with Square once they release an API. \nAn iPad box office solution is appealing to a range of venues. It's obviously more portable and more feasible in outdoor situations than the box office software some venues use now (whether it's cheaper depends on if the Eventbrite's cut of the ticket sales is greater than the thousands of dollars venues pay to use current box office software). More importantly, however, it scales down to small events that don't have any box-office infrastructure. For instance, a college student could throw a kegger and print tickets at the door.\nThe advantage of doing this with Eventbrite instead of a cash box is not just the ability to take credit cards, but also a way to keep track of who attends an event. When making a transaction, the app asks the ticker vendor to enter an email address for the customer. That's valuable information for marketing future events.\nUsers have been able to easily track pre-purchased Eventbrite tickets at the door since the company released its ticket-scanning app Easy Entry in May 2010. Square has made it easy for anyone to make credit card transactions. But will small event planners feel the need to bring the two capabilities together?\nAccording to Eventbrite co-founder (and Kevin's wife) Julia Hartz, it's something they already do \u2014 making the most of ticket sales. \n\"Eventbrite At The Door is a really natural extension of how to capitalize on any type of ticket sale that can occur,\" she says. \"That was very much where event organizers were missing out on revenue or collecting the revenue and not being able to connect with their customers afterward.\"\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/06/08/eventbrite-for-the-ipad/>