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"Sony and Panasonic are rumoured to be embarking on a joint venture to develop a line of OLED HD TV sets. Nikkei (via Reuters) cites inside sources at both firms who claim that a deal could be brokered within the next week. The move will put Sony and Panasonic in direct competition with Samsung and LG, who will roll out their own range of OLED HD TVs later this year. Sony has suffered ongoing losses within its television division for the past seven years, and overhauled the department in October last year in a bid to half its decline. The company was previously involved in a joint venture with Samsung to develop liquid crystal display screens, but the venture proved unsuccessful. Samsung assumed full control of the business in December. Panasonic and Sony have allegedly been working on new television hardware of late, and could be ready to order the mass production of a new range of sets by 2015.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/television/news/a389171/sony-panasonic-hd-tv-partnership-rumoured/>