<http://schema.org/headline>
"&lt;i&gt;Book of Mormon&lt;/i&gt; Offering Chance to Win Tickets Via Scavenger Hunt"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.playbill.com/news/article/book-of-mormon-offering-chance-to-win-tickets-via-scavenger-hunt-326739>