<http://schema.org/description>
"If you're reading this, it's highly probable you not only own a smartphone, but regularly use it to access the Internet.\r\n\r\nBut what about the vast majority of Earth's population that ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/10/24/welcome-worlds-largest-offline-search-engine/>