<http://schema.org/description>
"What is an idea worth? A million dollars? Five dollars? Nothing at all? Whatever your perspective, ideas that are well executed can be worth billions of dollars, so it is sensible to ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/03/02/startup-idea-generator-creating-killer-business/>