<http://schema.org/description>
"So, you just picked up your new iOS device, be it an iPhone, an iPad or an iPod Touch. You've fired it up, activated it and are ready to explore. You hit the App Store and discover ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/04/24/theres-no-place-like-home-screen-exploring-the-philosophy-of-app-placement/ian-hines-screen/>