<http://schema.org/about>
"Combining open-source technology and local traditions of kite-flying, FLOAT Beijing hopes to encourage \"citizen science\" in the self-monitoring of the city's air quality."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/float-beijing-gets-locals-use-kites-map-air-quality.html>