<http://schema.org/headline>
"HD DVD ad to air during Super Bowl XLII, BDA sez it's futile"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/01/28/hd-dvd-ad-to-air-during-super-bowl-xlii-bda-sez-its-futile/>