<http://schema.org/about>
"John Lewis, the department store beloved by the UK, is publishing a booklet filled with thrifty tips to help customers ride out the recession.  That's very nice, but department stores are supposed to be trying to sell us things,"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/john-lewis-department-store-publishes-a-book-of-thrifty-tips.html>