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"You may recognize the British heritage handbag label Mulberry by the celebrities who carry its iconic pieces&amp;amp;#8212;Kate Moss, Blake Lively, Olivia Palermo, to name a few. Or, perhaps, by the famous fashion names who have lines of Mulberry bags named after them&amp;amp;#8212;Alexa Chung, Lana Del Rey, and Cara Delevingne (which Danica wrote about in February). Of course, Mulberry bags come at a price. Originally positioned at an &amp;quot;affordable luxury&amp;quot; level, the company slowly raised bag prices between 2010 and 2014 in an attempt to be more exclusive. An example, according to the Telegraph U.K., the Alexa bag would have cost around $1,165 back in 2010, but now you&amp;#x27;re looking at a bill of $1,845. That&amp;#x27;s a pretty big increase&amp;amp;#8212;nearly 60 percent, actually. But now, amidst falling shares, profit warnings, and departures from two key executives (i.e., the plan didn&amp;#x27;t work), Mulberry is switching its strategy and will lower bag prices back to the &amp;quot;affordable luxury&amp;quot; level. Because it turns out even if consumers aspire to channel the elite status of It models and celebrities, they&amp;#x27;re not always willing to invest in it. But don&amp;#x27;t get too excited about cheaper Alexas and Caras (the bags, people, the bags). Mulberry is actually coming out with a NEW collection priced between $800 and $1,175. Which is still an investment, but definitely a difference from, say, a $7,500 ostrich-skin Bayswater tote. Which leads to discussion questions of the day: What do you consider to be an affordable price point for a leather handbag? What qualities are important to you when investing in a bag? Do you think Mulberry&amp;#x27;s new line is considered affordable?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2014/04/mulberry-to-lower-handbag-pric>