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"It might not involve any free burritos for you and me (sad face), but restaurant chain Chipotle has launched a new campaign designed to turn your junk e-mail into healthier school lunches for kids.\nThe program \u2013- called \u201CNo Junk\u201D \u2013- encourages people to forward their spam to nojunk@chipotlejunk.com.  For every 100,000 messages received at that address, Chipotle plans to donate $10,000 to The Lunch Box, a non-profit organization that provides resources to schools to help them make their food programs healthier.  \nFor Chipotle, the project aligns with the marketing messages you\u2019ve likely seen if you\u2019ve eaten at one of their restaurants, which emphasize the \u201Cnaturally raised\u201D animals and organically grown ingredients the company uses in its burritos.  \nOf course, all of that doesn\u2019t necessarily mean your burrito is \u201Chealthy\u201D in a caloric sense.  A burrito with steak, rice, beans, cheese and sour cream along with a side of chips puts up some pretty massive numbers in the \u201Cnutrition facts\u201D department, as you can see in this estimate:\n\n\n\n\nNonetheless, there is a clear connection between Chipotle\u2019s message and that of The Lunch Box, and the tie-in to \u201Cjunk e-mail\u201D \u2014 which makes up about 90 percent of all e-mail sent according to Symantec \u2014 is a clever one that should resonate with people.  \nimage courtesy of iStockphoto, Anglesey"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/06/25/chipotle-no-junk/>