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"South by Southwest may be heaven or hell, depending on your point of view, but now with a new site, you can see how close you are to either.\nDigital advertising agency R/GA has developed Social Media Hell, a site that catalogues #SXSW tweets and Foursquare checkins based on the seven deadly sins. \nFor instance, for the \"Lust\" section, the site lists \"what people are loving in Austin this week\" and lists \"Austin,\" \"fb,\" and \"tech.\" The \"Debauchery\" level, meanwhile, is based on Foursquare checkins at area bars.\nA rep for R/GA describes the site (which he says is mainly designed for mobile use) as \"part game, part data visualization experiment\" and \"an opportunity to poke fun at ourselves.\"\nAnalyzing tweets, of course, has become a major preoccupation for marketers, who hope to see trends and brand perception in the data. Twitter itself is also marketing such data with a partnership with Gnip."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/03/11/hell-of-sxsw/>