<http://schema.org/description>
"It's always interesting seeing how traditional companies evolve with the digitized, switched-on Internet era.\r\n\r\nKodak has already gone the way of the dodo, more or less, while Wikipedia ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/10/19/collins-atlas/>