<http://schema.org/articleBody>
"When Facebook's Timeline feature started rolling out worldwide, it was inevitable that we'd see people playing with the format creatively. The first example we've seen is this anti-drugs campaign promoting the Israel Anti-Drug Authority.\r\n\r\nUsing the Timeline of a fictional 'Adam Barak', this campaign compares photos of a year with drugs versus a year without.\r\n\r\nDeveloped by agency\u00A0McCann Digital Israel, this isn't the most complex example of social media-based campaigning that we've seen, but it is certainly an eyecatching use of a feature many people are only just starting to get to grips with.\r\n\r\nTimeline isn't available for brands to utilise via Facebook Pages, meaning that this is a standard user profile and thus, presumably, technically a violation of the company's rules against fake profiles. However, as a work of marketing creativity, it's definitely noteworthy.\r\n\r\n\u27A4\u00A0Antidrugs Timeline\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2012/01/05/facebook-timeline-cleverly-used-to-promote-an-anti-drugs-message/>