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"  Photo: Courtesy of Zevia In the work hard, play harder fashion world, it&amp;#039;s not unusual for a fitness-obsessed, green-juice chugging editor to make an exception to healthy living. All night ragers and habitual sleep deprivation are regularly pardoned as hazards of the job. And despite ample warnings that soda\u2014with its primary ingredients of unpronounceable synthetics\u2014is bad news, many fashion icons still mainline the stuff. (Rumor has it Karl Lagerfeld drinks up to 10 cans a day.) But with zero calories, no artificial tastes, and a veritable rainbow of flavors, Zevia is looking to take over the industry soda game. Here are five ways Zevia is playing to the fashion crowd&amp;#039;s unique sensibilities: 1. Its cans look cool: Want to color coordinate your outfit with your beverage? Now you can. Personally, we&amp;#039;d love to see a Donna Karan-clad Kate Mara fill up her glass with some no-cal Ginger Root Beer, but oxblood-esque Black Cherry, and neon-hued Lemon Lime, and Grapefruit Citrus varieties are also on-trend complements to your favorite summertime P.O.C. 2. It&amp;#039;s got street cred: Shepard Fairey\u2014also known as the guy who did those Obama &amp;quot;Hope&amp;quot; posters\u2014designed the ad campaign. With promotional materials as hip as the skateboarding graphic artist himself, the folks behind Zevia (and Fairey&amp;#039;s agency Studio Number One) really know how to appeal to our sartorial sensibilities. 3. You can&amp;#039;t get it everywhere: Ever wonder why you can&amp;#039;t buy C\u00E9line online? It&amp;#039;s because brand-marketing gurus know that exclusivity is part of the appeal. Similarly, you won&amp;#039;t catch a Rochas-pink can of Zevia at your local bodega; the brand prefers top-shelf grocers such as Fairway and Whole Foods. 4. It&amp;#039;s versatile: While the rest of your office is noshing on oversized cupcakes, you can delight your taste buds with some gluten-free Dr. Zevia Chocolate Cake. 5. It&amp;#039;s got the &amp;quot;natural&amp;quot; thing going for it: Garnering sweetness from miracle leaf Stevia (reps say it&amp;#039;s 200 times sweeter than sugar), a can of Zevia won&amp;#039;t jack up your blood sugar levels\u2014or &amp;amp;gt;ruin your life. We rest our case. (For the record, a case of Zevia will run you $27.) "^^<http://www.w3.org/2001/XMLSchema#string>
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