<http://schema.org/description>
"A few months ago when I was in Las Vegas for Blogworld Expo, there was a guy wandering around with a very unique camera setup. Being a bit of a photo fan myself, it struck my curiosity. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/04/03/24k-media-using-social-media-to-promote-las-vegas-business/>