<http://schema.org/about>
"Toothpaste is tough. Our dentist, who we worship, insists that we use a flouride toothpaste; Others go nuts over flouride. We felt slightly less guilty buying flouride toothpaste from Tom's of Maine, where even the fluoride is natural. (right- ground up"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/health/treehugger-on-toothpaste.html>