<http://schema.org/articleBody>
"From her golden Marilyn Monroe curls to her signature bold red lip, London-based pop star and fashion fixture Rita Ora knows how to make a statement. In other words, she's a natural choice to helm DKNY's latest campaign, set to debut next month. (Consider it an added bonus that she's a lifelong fan of the brand.)\u00A0Hot on the heels of one-time BFF Cara Delevingne, Ora takes a classic New York City cab for a spin in the soon-to-be-released ads.\u00A0As for where she's headed next, we got\u00A0the It Brit\u00A0on the record about her current fashion direction, her teenage style, and why she can't pass through Manhattan without eating pizza and seeing at least one movie\u2013the scarier, the better. Buckle up!\n\nHow did the collaboration with DKNY come about?\n\n Well, I was a fan first\u2013I've been a fan for a long time. And the campaign to me is\u00A0just\u00A0really historical. I always thought that maybe one day I could be one of those girls. I didn't think I could be the girl in the DKNY campaign, but I thought I could be a girl that looked like that.\n\nAre there any specific campaigns that you remember?\n\n I\u00A0remember them being in the city, being fabulous, and the models looking like people\u00A0you could see\u00A0every single day, which is what I love about DKNY. It's such an approachable line. I fell in love with it,\u00A0and then slowly but surely they sent me some really nice pieces. I was obsessed and I wore them a lot. I would take photos and post them on my\u00A0Instagram, and DKNY contacted me and were just like, \"We love that you really love us.\" The relationship naturally built from there. I performed at the\u00A0DKNY Artworks party\u00A0in London earlier this summer, and now we're doing this. I was over the moon when they asked me.\n\nHow would you describe the DKNY girl?\n\n She's a girl\u00A0you can\u00A0aspire to be. It's always so simple at DKNY!\u00A0They really look for three things: confidence, clarity, and inspiration. Every woman should be very, very clear with who they are. And every photo you see of the campaign, it's such a strong pose and an empowering moment, and it's in such a crazy city. It's always very energetic, kind of like my shows. It's very easy to be the DKNY woman: You just have to believe in you.\n\nDo you have any favorite pieces from the resort collection?\n\n Yes,\u00A0I have a look that\u00A0includes\u00A0every single color of the rainbow. It's so cool.\u00A0It's got a bright skirt, a yellow scarf,\u00A0and\u00A0a green-ish hat.\n\nYou've become quite the fashion fixture lately, sitting front row at shows and starring in campaigns. Why do you think there's such a synergy between music and fashion?\n\n They go hand in hand. You need the music for the catwalk shows, and you need the clothes for your videos.\u00A0I always say that music is my husband and fashion is my mistress.\n\nWhat are your favorite things to do when you're visiting New York?\n\n I love New York City shopping, pizza, and going to the movies. Your movies are newer than ours, so I always try to catch one when I'm here. I just saw\u00A0The Conjuring\u2013I love horror movies.\n\nDo you have an all-time favorite horror movie?\n\n Oh, of course!\u00A0The Exorcist. I watched it again the other day. Growing up it was like the scariest movie of my life. But seeing it now, I'm like,\u00A0\"What was I so scared of?\" The music is so funny, and you can see when her\u00A0head's\u00A0turning around that\u00A0it's\u00A0totally fake.\n\nHow has your style changed and evolved since you were a teenager?\n\n Well, I definitely have opened the door to clothes I never thought I'd ever be able to physically touch. I grew up near\u00A0Portobello, which is [an antique and thrifting] market. So I would buy\u00A0T-shirts for like\u00A0two\u00A0pounds. I would kind of rip them up and shred them. I was not a kid who saved up a lot of money for one big piece. I would just buy lots of little things.\u00A0Although I was definitely the person who bought magazines and wished\u00A0I could have what was in them...and then it started to happen.\n\nDid you go through any wild style phases as a teen?\n\n I feel like I've never come out of my crazy phase!\u00A0I dye my hair blue sometimes. I always do crazy random things. Like, I buy loads and loads of wigs. You just have to play. You should never take anything too seriously.\n\nAny current fashion or beauty obsessions?\n\n I always love a bright color, and I'm really obsessed with changing my hair color\u00A0with spray dye.\u00A0I tend to\u00A0change\u00A0it\u00A0with what I'm wearing. That's my new thing this summer!\n\nAny fun summer plans?\n\n I just bought a really nice holiday house by Croatia for my mum and dad, so I think I've got a few days off to go there and visit. It's on the beach. I haven't physically been yet\u2013my mom picked it out\u2013but I trust her judgment.\n\nHow did you spend your summers growing up?\n\n I'd always go back to my grandmother's house in Albania. Now I know why...because my mother and father would just drop us there,\u00A0and then they went off on their own! I was usually on the beach. We're really like a hippie family.\n\nAugust is the beginning of back-to-school season. Do you have any favorite fashion memories from your high school days?\n\n I went to Silver Young Theatre School, and we had a uniform\u2013a blazer, tie, shirt, skirt, and black shoes. I remember we had to wear a specific shade and weight of black tights, and I always tried to wear thinner ones. I would wear a sheer one\u00A0because I thought it was sexy.\u00A0So I'm walking into school,\u00A0and I have the tights\u00A0you can see my leg through,\u00A0and everyone else is wearing tights that are opaque black. And every year, I would try to find thinner and thinner ones!\u00A0School for me was always really, really fun. I loved going. I actually really loved the uniform, too. I always ironed my shirts the night before and made sure my tie wasn't creased. I was very specific about my wardrobe from a very early age!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/rita-ora-dkny>