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"New figures reveal that video-viewing across connected TVs and mobile devices is rising sharply, and could pave the way for online video viewing to hit new heights in 2012.\r\n\r\nDigital video technology company Ooyala has published its Q4 2011 Video Index report, which indicates that between Q3 and Q4 in 2011, Google TV viewing grew by 91%, while video plays on tablets, smartphones and connected TVs nearly doubled too. In the social sphere, Facebook users on average share ten times more video than Twitter users.\r\n\r\nEach quarter, Ooyala provides trends based on the viewing habits of its 100 million plus monthly viewers, with this data used by publishers to better understand audiences and drive online video revenue. Some other key findings include:\r\n\r\n\tBoth iPhone \u2013 boosted by the iPhone 4S release in October \u2013 and Android grew rapidly quarter-over-quarter in terms of videos played and hours watched\r\n\tTablet viewers are far more engaged than desktop viewers \u2013 they were 45% more likely to complete at least 75% of videos played\r\n\r\nOoyala hosts one of the world\u2019s largest video analytics data stores, and receives over one billion daily analytics \u201Cpings,\u201D otherwise known as data-queries, across more than 110 countries each month. Nearly a third US online video viewers use an Ooyala-powered player.\r\nThe shifting sands of TV\r\nThis new data backs-up previous assertions that TV is most certainly moving into the online realm, and Ooyala co-founder Bismarck Lepe reckons getting a grip on multi-device TV-viewing habits is key for publishers to monetize their content.\r\n\r\n&amp;quot;The dramatically increased engagement with IP-delivered video creates opportunities on a massive scale for publishers and brand marketers,&amp;quot; he says. &amp;quot;Understanding the changing dynamics of multi-device video consumption is key to delivering a more personalised experience for consumers while creating new revenue streams and growing audiences.\r\n\r\n&amp;quot;While people are still watching much more traditional TV than streaming video, our data shows we\u2019re on a clear and irreversible course towards an IP-delivered future,\u201D continued Lepe. &amp;quot;For example, looking at non-desktop video views, Q4 was the second straight quarter of nearly one hundred percent growth. The Video Index also shows people are far more engaged on tablets, which are closer to TVs than they are to smartphones when it comes to viewing behaviour.&amp;quot;\r\n\r\nThe report says that video-sharing is evolving on Android and iOS devices, with both demonstrating significant growth, though the iPhone\u2019s share of total video plays outpaced that of Android for much of the quarter - this is quite impressive given that Android is used across multiple manufacturers' devices.\r\n\r\nAs you can see, the video-viewing on the iPhone grew significantly throughout the last month of 2011.\r\nWhilst your iPhone may be great for watching short-form video content, Ooyala's data points to the big-screen for where longer-form video content is consumed.\r\n\r\nVideos longer than ten minutes accounted for more than half the video content viewed on connected TVs and consoles, compared to just a quarter on desktop computers. Interestingly though, it seems more hours are spent watching longer-form video on mobile phones than on computers.\r\n\r\n\r\nOoyala technology is used by companies such as ESPN, Victoria\u2019s Secret, Telegraph Media Group, Tennis Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. The full Video Index report is available to download in English, French, Japanese, Portuguese and Spanish to support Ooyala\u2019s broad customer base."^^<http://www.w3.org/2001/XMLSchema#string>
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