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"Today is the second annual Small Business Saturday, an American Express initiative to \"shop small\" at local businesses, since America's 27 million small businesses comprise 99.7% of the country's employers. \"Small Business Saturday\" was a Promoted Trend on Twitter, which helped to fuel awareness, and American Express' social media campaign seems to be working \u2014 there have been more than 30,000 tweets about Small Business Saturday, and more than 2.7 million people \"like\" Small Business Saturday on Facebook, compared to 1.2 million last year.\nAbove, you'll see tweets from politicians, athletes (some real, some not...), small businesses and small business ambassadors encouraging others to shop small and explaining why they choose to shop at mom-and-pop businesses. Did you shop at a small business today? Tell us why in the comments below."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/11/26/small-business-saturday-tweets/>