<http://schema.org/target>
"http://www.luluguinness.com/world/?s={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.luluguinness.com/world/page/20/?BlogTagID=21c9227c-2184-4f5c-a55a-ecb9373a3252>