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"Just how important are text messages?  Let's think about it briefly: other than providing salvation from a boring, overbooked waiting room or fodder for ADD-like activity during a staff meeting, text messages can also alert you to checking account overages or warn college students of a campus emergency.  \nFor any of these purposes, Clickatell can be a conduit for whatever application is seeking global SMS capabilities, and has already offered its tools for things like connecting world delegates.  Now Christies, the name that's become synonymous with high end auction items, has selected Clickatell to provide its text messaging alerts for auctioneers looking to remotely get in on the action.  \nThe new alert service is free to existing and new Christies customers, who will then be able to receive updates on auction items, as well as announcements and other related information.  And bid, too.  Having such capabilities seems like a no brainer, but Christies is a pretty established company with a rather specific demographic.  This adoption of such mobile features means that Christies is responding to the ever-changing needs of customers today.  Who doesn't like real-time options for things like an auction?  \nUtilizing a service like Clickatell means that there's some room to grow in the future, perhaps with integrated options on the web-based side of its service.  However, I think it would be even more interesting to see some integration with a lot of the personal finance-based services that are emerging as tools for tracking and maintaining one's finances.  Geezeo, Mint and now Strands are some of the services that fit into this line of thought, though a more linear approach would involve integration with some of Clickatell's existing clients, such as banks."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/05/12/clickatell-christies/>