<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/2010/feb/25/bbc-worldwide-smart-phone-apps"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/2010/feb/25/bbc-worldwide-smart-phone-apps?view=mobile>