<http://schema.org/description>
"As long as humans need food for sustenance, there will always be an opening for cuisine-centric startups. But as with any sector, the edibles industry isn't impervious to saturation, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/06/27/hasty-bites-into-the-food-delivery-market-invites/i-35/>