<http://schema.org/headline>
"Microsoft will excavate &lt;em&gt;E.T. the Extra-Terrestrial&lt;/em&gt; for exclusive documentary series"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2013/12/19/microsoft-will-excavate-e-t-the-extra-terrestrial-for-exclusive-documentary-series/>