<http://schema.org/about>
"To carbon neutralize the Super Bowl, the NFL plants mangroves in Florida "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/most-huggable-football-mangroves-in-florida-bristolatms-renewable-street-lights-frank-capraatms-atrutha.html>