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"GigaOM is bringing its Structure conference to Europe next month, with an event that will explore the evolution of cloud computing.\r\n\r\nOn 16 &amp;amp;amp; 17 October in Amsterdam, big-name speakers and important voices in the cloud computing world will discuss the economic advantages of a more elastic and on-demand infrastructure and the business opportunities for companies in this fast-growing space.\r\n\r\nSo, why should you attend? Well, The Next Web is a media partner for the event, so here are five good reasons. Be sure to register with The Next Web\u2019s VIP code to save 40% on your registration. There's also a chance to win a ticket at the end of this post.\r\n\r\n1) Business \u2013 follow the money to Europe\r\n\r\nRecently, the European Commission recommended that businesses invest \u20AC45 billion in the cloud by 2020 to spur GDP and job growth. As firm supporters of entrepreneurship and innovation, GigaOM will explore how European companies can take advantage of mandated cloud spending and adoption trends.\r\n\r\n2) Rainmakers \u2013 the biggest names in cloud\u00A0\r\n\r\nWhile many of Europe\u2019s cloud deployments are private, European companies are eager to learn what their counterparts in the U.S. are doing. An all-star lineup of cloud experts from both sides of the pond has been assembled, including Amazon\u2019s CTO Werner Vogels and Jay Parikh, VP of infrastructure engineering at Facebook, with Europeans such as Bernard Dall\u00E9, a partner with Index Ventures and Eirikur Hrafnsson, the founder of GreenQloud. Check out the full speaker list.\r\n\r\n3) Program \u2013 the emerging technologies that will matter to Europe\r\n\r\nBig data, public clouds vs. private clouds, infrastructure and privacy. These are some of the topics that will be covered at Structure:Europe.\r\n\r\n4) Startups \u2013 meet the LaunchPad finalists\r\n\r\nGigaOM has hand-picked\u00A0five European startups to present onstage at its LaunchPad competition on 16 October. Companies include Besol, ComodIT, DoxOut, FileSpirit and Wercker. Read more about them on GigaOM or see them at Structure:Europe.\r\n\r\n5) Networking\r\n\r\nStructure:Europe attracts senior executives and technologists, entrepreneurs, VCs and press, including GigaOM editors. And since real business happens between sessions and after hours, be sure to stick around for cocktail parties, GigaOM Pro analyst research roundtables and \u201Cmapping\u201D sessions.\r\n\r\nTickets can be booked now, and remember to register with The Next Web\u2019s VIP code to save 40% on your registration.\r\n\r\nImage credit: Karen Bleier / Getty Images\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/events/2012/09/27/gigaom-structure-europe/>