<http://schema.org/description>
"Since launching its Pages product for businesses last November, Google+ has tried to get mainstream brands to adopt the platform. Up until recently, the most popular brands on Google+ ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/02/09/the-most-popular-brands-on-google-are-slowly-becoming-more-consumer-focused/>