<http://schema.org/description>
"I have two passions in life: technology and building brands. This is why it hurts me so much when I see so many promising startups who don't care about developing their brand. Usually ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2012/12/29/new-year-resolution-startups-improve-your-branding/>