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"AUSTIN \u2014 Geeks at SXSWi are having a blast at the \"Tarcade\" in Target's 8-Bit Bar. The activation hosts a handful of old-school arcade games, like Joust, Donkey Kong and Pac Man, which are activated by NFC-enabled cards that are replenished with Foursquare check-ins. Feeling competitive? There's a leaderboard, too. \nWe spoke with Target CMO Jeff Jones about why Target decided to join the party in Austin, why it went retro for the occasion and what the future of marketing looks like. Check out the video above to see the whole interview.\n\n\nMashable at SXSW 2013\n\n\n\n\n\n\n\nGuests at the Mashable House visit with Internet meme Grumpy Cat\nPhotos by Live Box Photography. http://liveboxphoto.com/ \u00A9 2013 Live Box Photography\n\n\n\n\n\n\n\n\n\n\nGuests line up for a chance to get a picture with Internet meme Tardar Sauce aka \"Grumpy Cat\"\nPhotos by Live Box Photography. http://liveboxphoto.com/ \u00A9 2013 Live Box Photography\n\n\n\n\n\n\n\n\n\n\nTaskRabbit was on the scene with a rabbit-car\nPhoto by Mashable\n\n\n\n\n\n\n\n\n\n\nA replica of the Webb telescope\nPhoto by Mashable\n\n\n\n\n\n\n\n\n\n\nMashable CEO Pete Cashmore visits with Internet meme, Scumbag Steve at the SXSW Mashable House \nPhotos by Live Box Photography. http://liveboxphoto.com/ \u00A9 2013 Live Box Photography\n\n\n\n\n\n\n\n\n\n\nNASA STEM\nPhoto by Mashable\n\n\n\n\n\n\n\n\n\n\nCongressman Lamar Smith (TX) visits SXSW\nPhoto by Mashable\n\n\n\n\n\n\n\n\n\n\nDesigner Kimberly Ovitz visits the Mashable House at SXSW\nPhotos by Live Box Photography. http://liveboxphoto.com/ \u00A9 2013 Live Box Photography\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-13\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-16\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-15\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-14\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-17\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-12\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-11\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-10\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-9\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-8\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-7\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-6\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-5\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-4\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-3\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13-2\n\n\n\n\n\n\n\n\n\n\n\nmash-house-sxsw-13\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/03/08/target-tarcade-sxsw-video/>