<http://schema.org/description>
"Here is a picture I found on Google + in Greg Shuey's stream.  The picture is of the SEOmoz character standing next to people from their recent conference named MozCon.  Isn't it a cute character?This"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/photos/mozbot-13775.html>