<http://schema.org/description>
"You may not be aware, but most well-known brands have strict rules about exactly how they want to be represented by people they work with. Technology companies are no different, and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/29/technology-company-brand-protection-guidelines/>