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"Quamut is a little project from Barnes &amp; Noble that provides how-to information on some of the major topics that are important to consumers, like finance, technology and home and garden.  When Quamut launched, some had written off the new site as little more than a collection of non-related how-to guides, but per my initial review, I tend to think that Quamut is an experiment in tackling the longtail of the publishing industry, with a distinct leveraging of online distribution methods.  \nBarnes &amp; Noble is now taking the online approach a step further by delving into the how-to video realm.  Having covered the printed sector of the how-to industry, video is of course the next big thing.  To achieve a well distributed video offering, Quamut has teamed up with how-to video specialist VideoJug.  \n\nThe visual enhancement that video provides is in alignment with what Barnes &amp; Noble has already initiated with the Quamut site, and having VideoJug do some of the heavy lifting on the distribution end (which includes Yahoo and Apple widgets) means that Barnes &amp; Noble has more room to play around with its online strategy as it moves away from a strict printed media industry.  VideoJug gets to grow its library as well as further establish itself as a leader in the online how-to video sector.  \nWhat's good about the partnership approach for VideoJug is that it enables the company to branch out, grow quickly, and delve deeper into the services aspect of the industry while growing its ad network all the while.  Given VideoJug's hands on approach towards the production and distribution of its content, I think this is a good direction for the company."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/05/07/barnes-noble-gets-into-video-with-videojug/>