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"Facebook and NBC are on the same team for next month's Winter Olympics in Sochi, Russia.\nThe two companies announced a partnership on Thursday, agreeing to share content during NBC's live coverage of the Olympic Games. Facebook and Instagram posts will be included in live broadcasts from Sochi, and NBC will post original video content to its Olympics Facebook page leading up to and throughout the Games. \nSee also: How to Watch and Follow the Sochi Winter Olympics Online\nNBC commentators, including former figure skating gold medalist Sara Hughes, will also answer questions from Facebook users during primetime broadcasts of the Olympics. \nThe partnership is reminiscent of other Facebook content partnerships, most recently a partnership with FOX Sports that saw similar content integration with the network's NFL and college football broadcasts. \nNBC unveiled its first original video to its Olympics Facebook page today, a profile of short track speed skater J.R. Celski and his relationship with music artist Macklemore. \n\nPost by NBC Olympics.\nSimilar video content from NBC will continue to appear on Facebook in the coming weeks. \nIt is unclear whether or not this deal is financial or purely based on content sharing. A Facebook spokesperson declined to comment on whether or not Facebook is paying NBC as part of the agreement. \nHave something to add to this story? Share it in the comments.\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//connect.facebook.net/en_US/all.js#appId=116628718381794&amp;xfbml=1&amp;status=1&amp;cookie=1\",\"facebook_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/01/16/facebook-nbc-olympics-partnership/>