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"We've welcomed our first new sponsor since we've introduced a new ad system. Mo' money, mo' blogs, so we're pretty happy. Though we do feel that sponsors must have a certain coolness surrounding them - as the 125 x 125 pixels banners really have an impact on your Next Web Blog experience. So, why is MIG69 cool enough to be our sponsor?\r\n\r\n\r\n\r\nDoesn't matter how large a video site is, most of the times it's facing monetization problems. And that's bad, considering the enormous bandwidth costs. We've covered this problem quite a lot on The Next Web, here are some examples:\r\n\r\n\tHow YouTube got its video technology for 20 euros\r\n\tTudou pumps recently raised $57M in bandwidth\r\n\tProject Spaghetti: YouTube might introduce pre-roll ads\r\n\tVideoPlaza: right place and time for a video ad overlay service\r\n\tGoogle might ask Begun to cure YouTube\u2019s advertisement disease\r\n\r\nMIG69 hosts videos for companies and provides them with statistics and fancy players. It has recently introduced a business model to maximize revenues for advertisements on online videos. The Dutch company links several large online video  advertising networks - e.g. Tremor Media, ScanScout and VideoStrip - and shows their advertisements based on their own  target market and characteristics.\r\n\r\nEric\u2010Paul Scholten, CEO of mother company Minoto Interactive Media Group:\r\n\u201COur new method ensures that our partners and customers do not have to sign up with the advertising networks themselves; they don\u2019t even require an account.  Via the MIG69 platform they are directly connected with the industry players, which normally would not be possible for a publisher with 100.000\u2010250.000 views per month.&amp;quot;\r\nInitiatives that help online video publishers to survive are cool, I reckon. By doing that, they preserve diversity on the web."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2009/01/15/why-mig69-is-cool-enough-to-be-our-sponsor/>