<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.crowneplaza.com/hotels/us/en/lenexa/mkccp/hoteldetail?sicontent=0&sicreative=13214537720&sitrackingid=421246527&dp=true&siclientid=1863>