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"Today at a press conference in NYC,\u00A0 LeVar Burton of\u00A0Reading Rainbow, Star Trek and Roots fame, is announcing that\u00A0Reading Rainbow will soon arrive on the iPad as a full-blow app. The app, which is free for your first book and costs $9.99 for a monthly subscription ($26.99 for 6 months), will be filled with complete books, field trips and more \u2014 in other words, it is much more than a simple bookshelf app.\r\n\r\nLeVar Burton himself said that &amp;quot;we have reinvented [Reading Rainbow] from the bottom up. To make sure that, like the television show, everything was tied together to real-word experiences.&amp;quot; The overall goal here is to bring together &amp;quot;fun, education, magic, adventure and journey.&amp;quot; After speaking with VCs all over the valley and building an entirely new company, the app will launch tomorrow.\r\n\r\nThe user\u2019s journey in the app takes place on a hot air balloon, where kids can travel to different islands to discover hundreds of interactive books based on their own interests. The titles in the app have been narrated by Burton and others, and are stored in a personalized backpack. Five books can be stored at once, where they\u2019ll be exchanged on a library system. According to Burton, they\u2019ll be adding new books, videos and islands \u201Call the time.\u201D\r\n\r\n\r\nWhen Reading Rainbow ended its 26 year run, the idea for the Reading Rainbow App was born.\r\n\r\n\r\n\r\nFor those who weren't fortunate enough to watch this show as a kid, it's a well loved children's television show that ran from 1983 to 2006. For all of the journalists and bloggers here at the event, we're experiencing is a full-blown nostalgic trip. The app goes live at midnight (PST) tonight (6/20) is live now, and will be available in other languages in the future.\r\n\r\n\u27A4\u00A0Reading Rainbow, on the iPad\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/06/19/reading-rainbow-comes-back-to-life-in-the-form-of-a-brand-new-ipad-app/>