<http://schema.org/articleBody>
"If you own the copyright(s) to video and want to prevent infringement from occurring on various mainstream and semi-mainstream video distribution channels like YouTube and DailyMotion, take note of this next device. Anvato, a new company that seeks to help content rights holders cut illicit uploads and thus illicit proliferation, has launched something it calls ContentID(TM) technology. Essentially, it is an artificial eye comprised of a series of algorithms to identify illegal copies of video material.\nContent ID is made of two primary technologies, which carry the names of Perceptual Signature(TM) and Perceptual Search (TM). The first is a tool that Anvato says \u201Csimulates... human perception.\u201D The latter overlaps the first and both seeks and identifies content for marked similarities. What\u2019s more, the company claims to accomplish its tasks using what is quite literally described as a six-computer grid.\n\nCarrying on with that very point, Anvato boasts an ability to \u201Cscan one million minutes of video under five seconds,\u201D which seems astonishing on its face, but the company makes sure to stipulate that speed is relative to detection accuracy, which it claims can be \u201Cup to 99%\u201D effective.\nIf Anvato proves effective on a mass scale for numerous clients it will certainly soon be receiving a literal torrent of business, as this matter of virtually automated detection is something that has long been in demand among the most heavyweight of content owners around the world. While BitTorrent traffic is likely to continue apace, regardless of the number of legal proceedings taken on a person-by-person, website-by-website basis, activity on video hosting services is another ball of wax.\nGoogle has repeatedly stated that it has and purportedly still is taking on the task of creating a server-side video scanner to ensure that the current, very analog process it takes to address infringement when it receives DMCA takedown notices from offended parties. If ContentID manages to please content owners to great degree, the issues surrounding the way copyright infringement is addressed today will clearly change in a major way.\nContent ID is being marketed as both a tool that may be implemented by content owners and publishers as well as popular hosting services, and Anvato is of course said to be largely video format agnostic as far as what it can read and what it can analyze. Common file types such as FLV, MPEG and the now all-but-standard H.264 codec are naturally processed as needed.\nAnvato company profile provided by TradeVibes\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/07/29/anvato-contentid/>