<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2010%2F07%2F22%2Fronald-mcdonald-goes-the-way-of-the-marlboro-man.aspx%3FPageIndex%3D4>