<http://schema.org/topics>
"apps-and-software,Apps and Software,Hurricane Sandy,online donations,Social Good,Uncategorized,U.S.,World"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/11/16/you-give-goods-online-donation/?WT.mc_id=en_top_stories>