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"Skyhook Wireless, a name arguably made most famous as of late by Apple through its delivery of updated mapping software for the iPhone and iPod touch mobile devices, has released a new service called MyLoki today to complement the company\u2019s Loki platform. We first covered Loki back in early 2006.\nThe purpose of MyLoki is to offer users the ability to instantly share their locations to friends, family, and other associates via any number of channels at once, whether it be a personal blog, as social networking site like Facebook, or Yahoo\u2019s own location-broadcasting service, Fire Eagle (presently an invitation-only beta service), by way of Wi-Fi mapping.\n\n\n\n\nThere are a number of location-based systems in operation today for mobile networkers. GyPSii, a service recently mentioned on Mashable is once such brand. Helio\u2019s Buddy Beacon is another, albeit with a more extensive history and an exclusive connection to an American MVNO (mobile virtual network operator). Skyhook, however, intends for Loki to communicate user data across multiple platforms as users demand it. With MyLoki, the company enables users to achieve ever greater syndication, wherever Wi-Fi access may be found.\nLoki is presently compatible with all manner of operating systems, including desktop-specific names like Windows XP and Vista and Mac OS X, as well as Windows Mobile and Symbian S60, the most prevalent smartphone platform today in the world. And if you have a Facebook or Jaiku account (Jaiku, a tool born of the microblogging craze, is a Google-owned brand), or have the convenience of access one or more RSS feeds that support GeoRSS, MyLoki will function as it should.\nSo far, Skyhook has attracted the attention of a rather sizable audience with its Loki services. According to the company\u2019s co-founder and VP of business development, \u201Chundreds of thousands of people have downloaded Loki already.\u201D The launch of MyLoki is very likely to grow that figure considerably - particularly of the company manages to add more connections to more services with relatively rapidity."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/03/11/myloki/>