<http://schema.org/alternativeHeadline>
"King hits 70M daily players and 21B monthly gameplays as it readies \u2018Pet Rescue Saga\u2019 mobile launch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/05/16/king-has-70-million-daily-players-and-21-billion-monthly-gameplays/>