<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/society/2010/dec/07/guardian-charity-awards-2010-mylife"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/society/2010/dec/07/guardian-charity-awards-2010-mylife>