<http://schema.org/alternativeHeadline>
"Orange set to partner with Spotify rival Deezer, offer free music to some customers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/09/06/orange-set-to-partner-with-spotify-rival-deezer-offer-free-music-to-some-customers/>