<http://schema.org/description>
"&lt;p&gt;It takes just a few minutes to drive over the bridge from Detroit to Windsor, Ontario.  But once you're there, it seems awfully far away. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/a-sense-of-purpose>