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"Creative professionals thrive in a rapidly changing, mobile world, according to research\u00A0released by Adobe.\r\n\r\nThe New Creatives Report, a U.S. survey of 1,048 creative professionals and 535 students\u00A0in fields\u00A0such as graphic design, illustration, Web design, photography and video, found that an overwhelming majority -- 96 percent -- are happy with their work\u00A0and optimistic about the\u00A0future. At the same time, respondents acknowledged a rapidly shifting professional environment with constant pressure to produce and learn new skills.\r\n\r\nMore than three-quarters\u00A0of respondents say that industry change is swift, and\u00A0two-thirds expect their current roles will shift significantly within three years. This group also identified app development and 3D modeling as skills that will be most in demand over the next 12 months.\r\n\r\n\r\nMobile rules\r\nThree-fourths of creatives\u00A0working with\u00A0mobile technology view it as transformational, with seven in 10 reporting they now create specifically for mobile devices.\u00A0The vast majority are happy with this development.\r\n\r\nThe survey revealed a variety of workflows and habits, however, which indicates that deeply engrained practices\u00A0are not so easily changed. For example, 28 percent\u00A0of those questioned say they still rely on pen and paper to map out ideas and 36 percent use them\u00A0for brainstorming.\r\n\r\nThe survey subjects are quite fond of\u00A0their devices, though, as 30 percent said they want to use their tablets for creation even more than they now do.\r\n\r\nAlready, nearly half those questioned now use mobile devices for recording inspiring ideas\u00A0on-the-go, and 42 percent say they use mobile\u00A0devices to create content wherever they happen to be.\r\n\r\nPart of the reason for that might be accelerated time pressure, however. Respondents expressed concern at the fast pace required for many jobs they do. Moreover, they were aware of the constant need to keep up with new skills and tools for burgeoning\u00A0cross-media and interdisciplinary workflows. A full\u00A075 percent now work across different kinds of media.\r\n\r\nDespite the pressures, nearly all\u00A0respondents are happy with their work, feel valued by their companies, colleagues, and clients and feel like their influence is growing.\r\nSocial media inspiration\r\nThe respondents cite social media, Websites, and online advertising as the most influential sources of\u00A0inspiration over more traditional influences such as fashion and architecture, with twice as many respondents using\u00A0such material.\r\n\r\nThey also give a thumbs up to analytics. Despite that 80 percent of respondents report &amp;quot;going with their gut&amp;quot; to make decisions,\u00A0some 70 percent\u00A0say that analytics\u00A0gives them more control and a feeling of empowerment.\r\n\r\nThe survey results will be presented at the Cannes Lions International Festival of Creativity on Monday, June 16 at 11:00 a.m. local time in the Grand Auditorium. Adobe vice president Scott Belsky will host the discussion on how technology is changing the way we think about advertising and creativity.\r\n\r\nThe results of this study were released in advance of a\u00A0June 18 worldwide Adobe Creative Cloud event in New York.\r\n\r\nThe study was commissioned by Adobe and produced by research firm Edelman Berland, with data collected May 12-21, 2014. It's fair to say that the results fit with the direction of Adobe's products these days, but we'd be interested in your \u00A0experiences \u2013 does mobile tech aid your creativity?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/creativity/2014/06/16/771532/>