<http://schema.org/about>
"A note-perfect 'clean coal' parody site has become the talk of the Internet. With its Coal Cares campaign, the heretofore unknown activist group Coal is Killing"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/energy/blogs/coal-cares-brings-biting-satire-to-clean-energy-debate>