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"These tough economic times are taking their toll on everyone, I tell you\u2014even Food Network stars! Last month, commercials for Welch&amp;#039;s grape juice featuring Iron Chef America host Alton Brown began running. Now, the geeky god is lending his celebrity to a cooking necessity: salt!  &amp;quot;The ability to properly use salt is critical to good cooking,&amp;quot; Brown said. &amp;quot;It allows a cook to turn the volume up on certain flavors, fine tune others and create culinary harmony. I reach for Diamond Crystal(R) kosher salt because whether I&amp;#039;m building a brine, seasoning a steak, or finishing a dessert, it gives me the control I need.&amp;quot; As the new face of Diamond Crystal kosher salt, Alton Brown will help educate the home cook about the science and art of salt through online initiatives, advertising and public relations efforts, according to Diamond. *** Hmm... I guess I&amp;#039;m fine with Alton endorsing kosher salt. It was a struggle convincing my mother to give up her beloved table salt, so perhaps Alton will help others come to the light. But what&amp;#039;s next? Morimoto endorsing pepper? Michael Symon hawking paprika? These days, anything&amp;#039;s possible. "^^<http://www.w3.org/2001/XMLSchema#string>
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