<http://schema.org/name>
"This guy is getting a jump on the future by creating his own Facebook ID cards"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/02/27/this-guy-is-getting-a-jump-on-the-future-by-creating-his-own-facebook-id-cards/>