<http://schema.org/alternativeHeadline>
"The world\u2019s biggest coffee chain wants to convince everyone from recycling companies to paper mills that it\u2019s worth the effort to recycle paper cups."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/beverages/stories/starbucks-looks-for-ways-to-encourage-paper-cup-recycling>