<http://schema.org/headline>
"Motorola intros avant-garde $2,000 AURA, markets it like a Rolex"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/10/21/motorola-intros-avant-garde-2-000-aura-markets-it-like-a-rolex/>