<http://schema.org/alternativeHeadline>
"Style superstar Sarah Jessica Parker recently met up with a group of beauty editors and bloggers to reveal the secrets behind the making of her latest scent creation, SJP NYC. Her biggest challenge with this..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/sarah-jessica-parkers-latest-scent-venture>