<http://schema.org/description>
"We first covered Checkthis way back in May 2011, when it was merely a Web-based product in private beta. We likened the micro-publishing platform to Tumblr...but a lot simpler.\r\n\r\nFast-forward ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/03/13/checkthis/z-6/>