<http://schema.org/description>
"Quite often when it comes to obesity the emphasis is on losing weight rather than becoming healthy, rather than an emphasis on being healthy and having good self-esteem. And for children, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/04/16/tackling-obesity-the-digital-native-way/>