<http://schema.org/alternativeHeadline>
"The July 2013 unemployment rate dropped to 7.4 percent from 7.6 percent, but only 162,000 new jobs were created."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/money/green-workplace/blogs/july-2013-unemployment-rate-drops-but-hiring-is-down>