<http://schema.org/alternativeHeadline>
"There\u2019s no \u2018F\u2019 in Foursquare, tweets have a capital \u2018T\u2019: The rules that protect tech company brands"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/29/technology-company-brand-protection-guidelines/>