<http://schema.org/description>
"With the proliferation of SUVs on the market right now, the folks at Toyota knew that there was a big challenge in developing the new 4Runner. So Toyota engineers applied a methodology that got them thinking about what really needed to get done."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.autofieldguide.com/columns/genchi-genbutsu-and-creating-the-toyota-4runner>