<http://schema.org/description>
"Apple has sent out an email to developers that are a member of Apple's Mac Developer program, encouraging them to sign up for a Developer ID certificate. This \u00A0certificate will enable ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/02/27/apple-prompts-mac-developers-to-sign-up-for-the-developer-id-program/>