<http://schema.org/headline>
"Aegon sells Guardian Life to Cinven for \u00A3275 million"^^<http://www.w3.org/2001/XMLSchema#string>
<http://uk.reuters.com/article/2011/08/16/uk-aegon-idUKTRE77F3XB20110816?feedType=RSS&feedName=everything&virtualBrandChannel=11708>