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"Microsoft has revealed that it will cut the price of all versions of its Xbox 360 games consoles from this Friday. The firm made the announcement this morning, confirming that the Xbox 360 with a 20Gb hard drive and one wireless controller will be reduced by \u00A330 to \u00A3249.99. Furthermore, the entry level Xbox 360 Core console, which is aimed at those making their first foray in gaming, will be cut by \u00A320 to \u00A3179.99. The company has announced the cuts as it prepares to launch the Xbox 360 Elite this Friday and is attempting to reposition all of its consoles in the run up to the crucial Christmas season. \u201CWe\u2019re pleased to be able to offer Xbox 360 at a new, lower estimated retail price,\u201D said Stephen McGill, Head of Gaming &amp;amp; Entertainment for Xbox UK. \u201CWe pioneered the successful concept of multiple products for multiple categories of consumer. First-timers will love the Xbox 360 Core system, which offers an affordable entry into high-definition gaming. &amp;quot;Whether it\u2019s our lead in console sales, record-setting games and accessory attach rates or our leading online service, evidence is everywhere that Xbox is thriving,\u201D continued McGill. \u201DWhen you combine that momentum with these great-value offerings with our unbeatable Christmas game line-up, it\u2019s clear that Xbox 360 is uniquely placed to take the UK by storm this Christmas.\u201D "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a72733/microsoft-confirms-xbox-360-uk-price-cut/>