<http://schema.org/name>
"!Blether lets you start a private Twitter chat just by typing \u201C!b\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/twitter/2011/11/01/blether-lets-you-start-a-private-twitter-chat-just-by-typing-b/>