<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2013%2F09%2F13%2Fupdate-victory-nevada-county-smacks-down-chimpanzee-abuser-again.aspx>