<http://schema.org/description>
"We've welcomed our first new sponsor since we've introduced a new ad system. Mo' money, mo' blogs, so we're pretty happy. Though we do feel that sponsors must have a certain coolness ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2009/01/15/why-mig69-is-cool-enough-to-be-our-sponsor/>