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"facebook dialogPinterest\n\nDuring New York Fashion Week, designers typically show collections to buyers and editors, with the expectation that their clothes will be released to the public six months later. With the ever-increasing demand for faster fashion, shopping channel QVC is one step ahead of the fashion norm: the company offers live runway shopping -- at a reasonable price. We know. Dream. Come. True.\n\nQVC's super-savvy fashion team recruits the best of the industry, ranging from household names like Isaac Mizrahi, Rachel Zoe, and Bare Escentuals, to up-and-comers like Mara Hoffman, Erica Davies, and (our favorite) Erin Fetherston. The designers create a lower-priced line of fashion-forward clothing, and QVC gives us (the viewers) special insight into the production and vision of creating the collection.\n\nQVC aired special segments for Mercedes-Benz fashion week, and I got the chance to go behind-the-scenes and speak to the designers and creative team (after, of course, snapping pictures of the fabulous Philadelphia University girls who attended the show!). I nearly lost my breath when I stood face-to-face with fashion powerhouse Lori Goldstein (read: uber-stylist), who explained her vision to me: \"These are fabulous clothes that are fashion-forward, yet accessible.\" And therein lies the beauty.\n\nErin Fetherston, better known for her downtown, indie-chic clothing line, took a new approach to her QVC line Edition by Erin Fetherston. \"I wanted to make really chic and easy pieces that would be super comfortable and have a lot of style,\" she explained. She created lower-priced pieces by changing up her materials: \"I've wanted to work with jersey -- I did the cutest leggings and embellished jersey tops, and it's exciting for me to be able to do that. I wanted these pieces to have that designer detail.\"\n\nAbove all, the designer said, the line gives her the opportunity to really flex her fashion muscle: \"Everyone dresses high-low. That's the modern attitude about fashion.\" And it's true: she showed off a super-lu pair of jeans with her ruffle blouse on sale at QVC now.\n\nBut Fetherston isn't the only one interested in mixing QVC fashion with runway looks; Kelly Rutherford was spotted wearing the Rachel Zoe fur vest, and other celebs known to shop the collections include Christina Ricci, Amanda Seyfried, and Blake Lively. Kim Kardashian is set to sell her new fragrance Monday night, and Beyonce-makeup-artist Mally Roncal designed her own QVC cosmetics collection specifically for New York Fashion Week. \"My kids call her 'Auntie B',\" she laughed.\n\nFashion is becoming increasingly more accessible, which makes the world a much more stylish place. Are you on top of the trends? Check out our Top Ten QVC Favorites below!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/qvc>