<http://schema.org/headline>
"The J.R. Smith Ratchet Meter: Check Out How He Prepares for An Important Game 5"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2013/05/the-jr-smith-ratchet-meter-check-out-how-he-prepares-for-an-important-game-5>