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"FacebookPinterest\n\nSwedish D.J. Avicii is the new face of Ralph Lauren Denim &amp;amp; Supply for fall, and the first images hit the web today. The 22 year-old club kid, and Grammy nominee spent several days in the studio with team RL this spring (the campaign was shot by Mark Seliger), and put together a music video (filmed by Lynda Churilla) that'll drop August 3rd. Since launching Denim &amp;amp; Supply last year, Ralph Lauren has continued to take an edgier, and youthful approach with the label, and adding an electronic DJ as its latest poster boy confirms that mission. We dig. And if you're not familiar with Mr. Tim Bergling by now, well, get acquainted."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/first-look-avicii-for-ralph-lauren-denim-supply-fall-2012>