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"Nearly every day, I'm asked by a site owner, business owner or designer to take a look at their website. Five minutes after I do, I can typically only remember a couple of choice points, at best. I'm going to venture that my response is typical, so those memorable elements are vitally\u00A0important.\r\n\r\nClue is a new tool from Zurb, the same guys who brought you Bounce, that will help you to find out what's memorable on your site. It does this by creating a heat map, of sorts, out of your visitors' memory.\r\nGetting a Clue\r\nThe site is beautiful in its simplicity. All you do is load a URL into Clue and then Clue will take a screenshot of your site. That screenshot will then be turned into a test and given a short URL for you to send out. For 24 hours, you will be able to have people take a look at your site and see how much they can remember about it in 5 seconds.\r\n\r\n\r\n\r\nAfter the 5 seconds, visitors are given 5 blanks to fill in with what they remembered from your site. Those answers are then produced for you in your own dashboard where you can see what struck a viewer's memory.\r\nWhat's It Mean?\r\nThe beauty of Clue is in how you can use the information:\r\n\r\n\tWhat is distracting?\r\n\tWhat ads gather attention?\r\n\tIs my contact information available?\r\n\tIs the attention in the right spot?\r\n\r\nClearly, this list could go on for ages, but let's look at an example:\r\n\r\n\r\n\r\nThis is, indeed, the WordPress.com homepage. What's interesting about the results is that the third most memorable is some guy with a headache. Does that send out the message that WordPress wants? Only they can answer that question.\r\n\r\nThere are nearly endless people who can put Clue to use, but I think that small businesses (mom and pop, brick and mortar) could really benefit the most. By directing attention where it needs to be on your site, you'll be able to capitalize on those important few seconds that people remember.\r\n\r\nGive Clue a shot and let us know what you think. Personally, color me impressed."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/09/24/what-catches-attention-on-your-site-get-a-clue-with-clue/>