<http://schema.org/alternativeHeadline>
"Microsoft, Nokia-backed AppCampus already got 1,000 applications, invested $1.2m in 41 projects"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/09/14/microsoft-nokia-backed-appcampus-already-got-1000-applications-invested-1-2m-41-projects/>