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"The People for the Ethical Treatment of Animals (PETA) staged an anti-fur protest on clothing brand DKNY's Facebook Page Monday morning. \nThirteen different users changed their Facebook profiles photos to block letters and posted in quick succession on the DKNY's Page to spell out the words \"DK Bunny Butcher\" in protest of the brand's use of rabbit fur (screenshot below). Dozens of supporters have since taken to the Page to voice their disdain for the LVMH-owned company's practices, reaching many of the Page's 200,000+ fans in the process.\nIn addition to the Facebook protest, PETA has also held demonstrations outside of Donna Karan's New York offices and events she has hosted, as well as retail outlets carrying her design, Senior Campaigner Ashley Byrne told us. When asked why PETA turned to Facebook specifically, she said the organization \"hope[d] to reach new audiences who may not yet know about the cruelty that goes into every piece of fur used in her line.\"\nSurprisingly, the posts are still up. We've reached out to DKNY to discover why this is so, and will update the post with any additional information. \nIn the meantime, we'd love to hear your thoughts on PETA's use of Facebook to draw awareness to animal cruelty issues. What do you find more effective: protests staged on the street or on social networks?\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/11/29/dkny-peta-facebook/>