<http://schema.org/description>
"Nearly every day, I'm asked by a site owner, business owner or designer to take a look at their website. Five minutes after I do, I can typically only remember a couple of choice points, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/09/24/what-catches-attention-on-your-site-get-a-clue-with-clue/>