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"Extra. Extra. Read all about it: LinkedIn is offering free coffee and hot news. That's the promise of the LinkedIn Today coffee truck, a trendy food truck-inspired, mobile coffee-dispensing vehicle riding around the streets of New York and San Francisco.\nThe bicoastal trucks hit the pavement Monday morning as part of LinkedIn's social-media-meets-the-street marketing campaign to promote LinkedIn Today, the 100 million member site's personalized social news product. \nThe trucks will be dolling out free, locally-brewed coffee \u2014 the hot news you have to grab via LinkedIn Today, though brand ambassadors and employee volunteers will deliver street demos to consumers \u2014 between 7 a.m. and 4 p.m local time in San Francisco and New York for the remainder of the week. \nShould you wish to track down the truck, you could stay on the lookout for the blue and white print-themed trucks. You can also follow the LinkedIn Today Twitter account or #LinkedInTruck_SF and #LinkedInTruck_NY hashtags. \nThe trucks' schedules are fairly flexible, LinkedIn's Mario Sundar tells us, so a tweet or two could cajole the powers that be into changing course to your neck of the woods. On Wednesday, however, Mashable has learned that the truck will be affixed outside LinkedIn's offices in both Mountain View and New York (outside the Empire State building) following the company's all-hands meeting. \nThe week-long promotion is a bid to drum up enthusiasm around its new aggregated content vertical. At the very least, the free coffee will be a welcome pick-me-up for the New York and San Francisco denizens who stop by the trucks.\n\n\nLinkedIn Today Coffee Truck\n\n\n\n\n\n\n\nLinkedIn Today Truck\nThe LinkedIn Today coffee truck stands out on the streets of Manhattan (and San Francisco). Photo by: Vadim Lavrusik, Mashable\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\nPhoto by: Vadim Lavrusik, Mashable\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\nNew Yorkers line up to satisfy their coffee (and news) fix. Photo by: Vadim Lavrusik, Mashable\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n\n\n\n\nLinkedIn Today Truck\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/03/29/linkedin-today-truck/>