<http://schema.org/name>
"Hotel Indigo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/hotelindigo/hotels/us/en/london/lonin/hoteldetail?cm_sp=OSMEU-CP-GB-EN-HPD2-AIX-MHR-marlow.html/directions>