<http://schema.org/description>
"When Maker's Mark announced in February that it was reducing the alcohol content of its famous bourbon, customers raised a\u00A0ruckus. But they also headed to stores to hoard what they believed to be the last remaining bottles of 90-proof Maker's, leading the brand and its parent company Beam Inc. to their best quarter ever.\"This was..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/80855/fear-of-watered-down-bourbon-gave-makers-mark-its-best-quarter-ever/>