<http://schema.org/description>
"As our fingers slowly slip away from the physical world and we dive deep into the digital realm, what objects haven't we brought with us? Years ago, we brought our music and movies. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/05/31/basno-brings-trophies-and-brand-loyalty-to-the-social-web/>