<http://schema.org/headline>
"RIM's BBM Social Platform goes to open beta, lets devs bake BBM into BlackBerry apps"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2011/03/15/rims-bbm-social-platform-goes-to-open-beta-lets-devs-bake-bbm/>