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"Comic-Con, the massive geek gathering kicking off Thursday at the San Diego Convention Center, can feel a little like a scavenger hunt. You rush around among merchandise, panels and signings with your own personal must-get list; the crowds add an insane level of difficulty.\nNow Fox Home Entertainment is offering its own scavenger hunt at Comic-Con, the first to use Instagram's new 15-second video feature. The company's Twitter account will offer clues to eight locations and objects themed on Fox shows (such as the ones above). Capture yourself at all of them, share with the hashtag #wherethefox and you're in with a shot of winning.\nSEE ALSO 7 Must-Follow Twitter Feeds for Comic-Con\nThe prize: tickets to the FX/Maxim bash, one of the most sought-after parties at Comic-Con (after the Mashable Supermemes party, of course).\n\"With the rise in popularity of social video, we saw this as the right time to try something new,\" said Mary Daily, chief marketing officer at Fox Home Entertainment. Daily points out that Comic-Con offers some of the world's most socially engaged fans. \nWhether those fans will be able to fight the crowds and keep their sanity intact for the party remains to be seen. \nComic-Con goers, are you planning to participate? Let us know in the comments.\nImage: Michael Buckner/Getty Images for Fox"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/07/18/instagram-video-fox/>