<http://schema.org/name>
"National Basketball Association"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?amp%3Bquicktabs_news=0&amp%3Bquicktabs_poll=0&quicktabs_ticket_central=0&quicktabs_insider=1&quicktabs_news=0>