<http://schema.org/description>
"There is a product design philosophy at Amazon called working backwards. When the company begins to create a new product \u2014 whether it be a software service or a hardware device \u2014 ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2012/11/20/kindle-fire-hd-amazon-works-backwards/?fromcat=all>