<http://schema.org/target>
"http://midwayusa.com/s?userSearchQuery={userSearchQuery}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.midwayusa.com/product/253615/ruger-ejector-bolt-stop-ruger-mini-30-mini-14-ranch-only-blue?cm_vc=OBv1>