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"MTV's 2011 Video Music Awards (VMAs) were a huge hit on TV and online.\nAccording to Twitter's global PR team, Beyonce's baby reveal at 10:35 p.m. ET gave Twitter a record bump of 8,868 tweets per second.  That means that Beyonce's VMA moment received more mentions per second than the Women's World Cup, Japan's New Year or Osama bin Laden's death.\nWe talked with MTV last week about its social strategy for the VMAs, which included a highly refined second-screen experience focused on keeping people talking online and watching on TV. It looks like the strategy paid off. According to @MTVPress, the 2011 VMAs scored the biggest television audience in MTV's history with 12.4 million total viewers. That's a breakthrough and a record for the 30-year-old network.\nThe VMAs are famous for creating buzzed-about moments \u2014 from Madonna in a wedding dress to Lady Gaga in a meat dress \u2014 but since 2009, the award show has had a particularly influential run on Twitter.\n\n\nSEE ALSO: 5 Captivating Moments from the 2011 VMAs [VIDEOS]\n\nMTV provided us with a few additional stats from the show:\n\nBest VMA day ever on MTV.com with 1.9 million visitors on Sunday.\nMore than 1.2 million live streams were served across MTV.com and on iOS and Android.\nSocial media traffic was up 76% from 2010. Twitter referral traffic to MTV.com was at its highest level ever.\nFrankly, we're still a bit shocked that Beyonce's announcement \u2014 simply confirming something what was long-rumored \u2014 is the most tweeted about moment of all time.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/08/29/beyonce-baby/>