<http://schema.org/keywords>
"Freight Transportation : Ground (TRBC)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.reuters.com/article/2013/02/28/hedgefunds-pershingsquare-idUSL1N0BSHMK20130228?feedType=RSS&feedName=marketsNews&rpc=72>