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"    James Franco and Christina Voros; Photo: Getty Images   There&amp;#039;s hardly a more storied fashion house than Gucci. The company has gone from simple, family-run accessories brand to multi-million-dollar fashion dynasty in less than a century. Much of its current success can be attributed to its creative director, Frida Giannini, who has held the position since since 2006 and is known for being quite private. The process of creating gorgeous shoes, clothing, and bags has been captured on film for all to see, thanks to James Franco and Christina Voros. The duo&amp;#039;s documentary on the brand, The Director, premiered Sunday evening in Chelsea as part of the Tribeca Film Festival. The film shows a time span of 18 months inside the fashion house. Viewers can see the inspiration and intricacies that go into the brand&amp;#039;s instantly iconic pieces.    The duo has been collaborating for about five years, starting with a documentary on Saturday Night Live called Saturday Night that laid the groundwork for The Director.  &amp;quot;That film showed us that the behind-the-scenes stuff that goes on when a creative product is made is very interesting,&amp;quot; Franco explained. &amp;quot;We followed that model [for The Director].&amp;quot; The access to the inner workings at Gucci were granted because Franco was a fragrance model for the label.  &amp;quot;I don&amp;#039;t think this film would have been possible if it weren&amp;#039;t for James&amp;#039;s friendship with Frida and the house,&amp;quot; Voros, who directed the film, explained. &amp;quot;She&amp;#039;s a very private person. The idea of being the center of a film did not appeal to her. The idea of exploring how much work went into that dress sitting in the window or that bag on the shelf\u2026how many hands touched it and how many people are involved\u2026that appealed to her.&amp;quot;  With a little luck, this film will travel the same route as fashion documentaries The Last Emperor or The September Issue. &amp;quot;I didn&amp;#039;t set out to make a chick flick,&amp;quot; Voros said. &amp;quot;Obviously, when you&amp;#039;re talking about fashion and a female protagonist, it&amp;#039;s a film that women respond to. The great thing about Frida is that she&amp;#039;s so simpatico. I find that women who see the film want to be like her, and the men who see the film completely fall in love with her.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
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