<http://schema.org/alternativeHeadline>
"Taylor Swift, Selena Gomez, Glee, Rihanna, Zac Efron, Katy Perry, Demi Lovato, and Twilight win big at the 2011 People's Choice Awards."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/pata-picks-fan-faves-dominate-the-2011-peoples-choice-awards>