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"The Boston Globe is encouraging mobile users to hit the streets of Boston and learn a little more about the city's attractions with a new checkin-based scavenger hunt.\nIf you think the publication is using Foursquare for the promotion, think again. The Boston Globe has turned to SCVNGR \u2014 the sophisticated mobile scavenger hunt and checkin service \u2014 to facilitate the activity-fueled, location-based challenge. \nThe Boston Globe Trek includes challenges that require players to snap photos, scan QR codes and check in at various locations across the city in five different theme-based challenges. The Photography challenge, for instance, tasks players to snap photos of Boston landmarks. \nSCVNGR is perfectly suited to be the mobile platform for this particular quest. Apart from checkins, badges, points, challenges and awards, SCVNGR also doubles as a next generation QR code scanner. As is the case with the Boston Globe Trek, QR code scans can serve as a verifiable checkin or a snap-to-unlock-a-prize system.\nThis may all sound like frivolous fun, and for most it will be, but The Boston Globe is also giving away some top notch prizes to the players who accumulate the most points by September 3. The top six point scorers will be entered into a random drawing and could win Red Sox tickets, a gondola ride for two, two Cinema de Lux tickets, a $50 iTunes gift card, a Beantown Trolley and Pru Skywalk Observatory excursion or a $50 gift card.\nThe trek is a creative way for The Boston Globe to appeal to new and old readers alike with content-oriented challenges using the SCVNGR platform. Expect to see SCVNGR's name pop up more and more as many other businesses are sure to take advantage of the do-it-yourself scavenger hunt service for similar purposes. \n\n\n\n\n[img credit: Dennis Wright]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/07/12/boston-globe-scnvgr-challenge/>