<http://schema.org/headline>
"Are Van Noy and Keeton dark horse Heisman contenders? Sports Illustrated lays down the odds"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.deseretnews.com/article/865584842/Are-Van-Noy-and-Keeton-Heisman-contenders-Sports-Illustrated-lays-down-the-odds.html>