<http://schema.org/headline>
"Local climber invites others to join trek to Kilimanjaro for charity"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.heraldnet.com/article/20140313/BLOG49/140319630/1019/Local-climber-invites-others-to-join-trek-to-Kilimanjaro-for-charity>