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"After two years of construction, storied Italian luxury house Fendi has opened a new flagship on London's New Bond Street, and the elegant space is sure to delight fashion lovers and design aficionados alike. Envisioned by French designer Gwenael Nicolas and his multidisciplinary studio, Curiosity, the store's architectural concept seamlessly mixes leather, stone, and textiles in a calming color scheme with dynamic statement furnishings.\n\nPinterestFacebookBags and accessories displayed on the store's ground floor\n\nThough the store retains its 19th-century fa\u00E7ade, the ground floor introduces a serene modern palette of muted creams and gilded display cases, allowing the shoes and accessories to take center stage. The simplicity of the space is accented by the dramatic Baguette Wall, where variations of Fendi's cult bag appear to float amid 30,000 backlit bronze spikes. In a nearby nook, a decorative palm tree by French design legend and Fendi favorite Maria Pergay unexpectedly sprouts leaves made from leather.\n\nPinterestFacebookThe Baguette Wall\n\nA spiral staircase in travertine, perhaps a gesture to Fendi's Roman roots, leads to the women's ready-to-wear collection, which overlooks New Bond Street through windows framed by exposed brickwork\u2014an unexpectedly raw touch. Across a small landing, Fendi furs in lustrous colors pop against gleaming black-and-gold-lacquered walls.\n\nPinterestFacebookA collection of furs showcased against a lacquered wall\n\nThroughout the store are substantial sculptural works by high-profile designers, including a low cocktail table in marble and wood by the Campana brothers, a sleek lacquered-wood console by architect Thierry Lemaire, and one-of-a-kind carpets woven by the American artist Haynes Robinson\u2014each piece underscoring the brand's relationship to contemporary interior design.\n\nPinterestFacebookThe menswear department is outfitted with a handsome mix of leather and stone\n\nMenswear is housed on the lower level, showcased among dark wood paneling and stone surfaces. At the base of the staircase, two Marc Newson Felt chairs sit next to a towering chandelier that stretches through all three floors. With 5,600 pieces of rectangular Murano glass in shades of blue and gray, it is perhaps this object that best captures the spirit of a brand, and a boutique, that is all about the details.\n\nPinterestFacebookThe soaring chandelier, viewed from below\n\n141 New Bond Street, London, UK; +44-207-9274172; fendi.com\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.architecturaldigest.com/story/fendi-london-new-bond-street>