<http://schema.org/alternativeHeadline>
"Windows Phone users rejoice: You can now listen to NPR on the go"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/06/11/windows-phone-users-rejoice-you-can-now-listen-to-npr-on-the-go/>