<http://schema.org/name>
"\u05D7\u05E4\u05E9 \u05E2\u05D5\u05F4\u05D3 \u05D1\u05DE\u05D0\u05D2\u05E8"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.odonline.co.il/index.php?option=com_comprofiler&task=userprofile&user=316&Itemid=169>