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"A good rule of thumb for brands on days like Martin Luther King, Jr.'s birthday is to avoid mention of the whole thing or at the most offer an innocuous but seemingly heartfelt tribute. \nZzzQuil, an over-the-counter cold medication/soporific from Vicks, flunked this simple test. The following tweet attempts to tie in the product's attributes with King's famous \"I Have a Dream\" speech. \n\nToday is the day for dreaming. Happy MLK Day.\n\u2014 ZzzQuil (@ZzzQuil) January 20, 2014\n\nSee also: Dear Brands: Here's How to Avoid Screwing Up on Social Media\nExpect a tweeted apology from the brand in 3, 2, 1....\nUpdate: And here it is: \n\n@giotaurus We weren't making a joke. It was to acknowledge the day and the man. We didn't intend to offend.\n\u2014 ZzzQuil (@ZzzQuil) January 20, 2014\n\n[Via Adweek ]\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/01/20/zzzquil-mlk-day-tweet/>