<http://schema.org/alternativeHeadline>
"Eyeshadow Palettes You&amp;#x27;ll Wear Every Color In: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2013/10/we-guarantee-youll-use-every-s>