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"Twitter is considering placing its Promoted Tweets in consumers\u2019 timelines and introducing Groupon-style offers, according to a report.\nThe Financial Times, citing \u201Cpeople with direct knowledge\u201D of Twitter\u2019s plans, reports that company executives plan to migrate Promoted Tweets from searches to users\u2019 timelines, a move that is likely to irritate some users. \nTwitter introduced Promoted Tweets last April and drew advertisers like Coca-Cola and Virgin America. Though some users feared a spam-like intrusion into their conversations, most were either neutral or in favor of the ads. Since then, Twitter has tested putting Promoted Tweets in users\u2019 timelines on HootSuite. \nTwitter also experimented with a \u201CQuickBar\u201D in its iPhone app, which displayed one Promoted Trend at the top of the screen. After user protests, Twitter removed the feature.\nThe FT also reports that Twitter is in discussion to include Groupon-like, time-sensitive deals somewhere in its service, though the report didn\u2019t offer any further details. \nMatt Graves, a rep for Twitter neither confirms nor denies the report. \"We are always talking with marketers about ways they could potentially get more out of Twitter. Some of these discussed concepts may materialize; others will not,\" he says. Earlier this month, Adam Bain, Twitter\u2019s head of revenue, told Mashable that the company has experimented with all kinds of advertising ideas, even banner ads on Twitter\u2019s homepage in Japan. Other recent experiments include short, text ads on the homepage. Twitter is also said to be considering offering company-branded homepages.\nTwitter's not the only social media company looking into new ad formats. LinkedIn on Thursday also announced new ad units that leverage users' activity on the network, including follows and recommendations."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/06/23/twitter-promoted-tweets-timeline/>