<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/2011/nov/27/bbc-local-radio-loses-to-local-tv-comment"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/2011/nov/27/bbc-local-radio-loses-to-local-tv-comment>