<http://schema.org/description>
"&lt;p&gt;During the last 3 months of 2005, I spoke with three separate companies that redesigned their Web sites.  Unfortunately, the discussions were about the unintentional damage these companies did, rather than the pride they felt about the revamped sites. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/dont-change-your-web-site-without-reading-this-first>