<http://schema.org/description>
"Facebook has recently partnered with\u00A0the Natural Resources Defense Council (NRDC) and Opower to develop a &amp;quot;social energy application&amp;quot;. Energy gone social? How does that one ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2011/10/17/facebook-partners-with-opower-nrdc-to-create-a-social-energy-application/>