<http://schema.org/description>
"Something that didn't make it into the official transcript of yesterday's earnings call with Hewlett-Packard CEO Meg Whitman was her enthusiasm for HP's recently rolled out \"Instant Ink\" program. Instant Ink is HP's effort to get people to subscribe to printer ink, thus locking consumers into making a purchase every month by default. Printing is..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/117963/hps-plan-to-save-itself-make-buying-ink-so-easy-that-no-one-bothers-buying-third-party-ink-again/>