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"   It&amp;#039;s a sad, sad, time in the cosmetics industry: Proctor &amp;amp;amp; Gamble Co. announced that it will be discontinuing U.S. distribution of Max Factor, the iconic American makeup brand founded in the 1940s. Beloved by Hollywood makeup artists for products like their legendary Pan-Cake Makeup, Max Factor morphed into a global cosmetics giant\u2014it&amp;#039;s the best-selling cosmetics brand in over 20 countries and the second-best-selling brand in the United Kingdom and Russia.   Unfortunately, despite new packaging and bringing world-renowned makeup extraordinaire Pat McGrath on board in 2006, Max Factor has struggled on its home turf. Starting early next year, P&amp;amp;amp;G will begin the phase-out process (while still selling the brand abroad). What do you think of P&amp;amp;amp;G&amp;#039;s decision? Share your comments below!   \u2014Emily Hebert      While Max Factor staples like 2000 Calorie mascara (known as False Lash Effect in the UK) will still be sold elsewhere in the world, they won&amp;#039;t be available stateside anymore. Photo: Courtesy of Max Factor "^^<http://www.w3.org/2001/XMLSchema#string>
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