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"For the last 23 years, Pepsi has used the Super Bowl as an advertising opportunity. The company's ads, often featuring celebrities, helped establish the annual football championship as a venue for attention-grabbing promotion. In 2010, however, that"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/pepsi-is-giving-away-20-million-in-grantsmdashapply-today.html>