<http://schema.org/description>
"What's the first thing you do when you wake up in the morning? If it's reach for your smartphone to check various social networks, you're not alone. More of us are logging on to check ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/08/08/social-media-the-pursuit-of-happiness/>