<http://schema.org/description>
"Italian clothing brand MCS, formerly known as Marlboro Classics, has implemented a cloud-based product lifecycle management (PLM) tool as part of an overhaul of its business processes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-style.com/news/mcs-implements-cloud-based-plm-system_id120207.aspx>