<http://schema.org/headline>
"How to Get Clients to Knock on &lt;em&gt;Your&lt;/em&gt; Door"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.inc.com/srikumar-rao/entrepreneurial-sales-how-to-get-clients-to-knock-on-your-door.html?cid=homesub1>