<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/public-leaders-network/2013/jun/18/ippr-report-civil-service-reform"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/public-leaders-network/2013/jun/18/ippr-report-civil-service-reform>