<http://schema.org/articleBody>
"   The Peacock dress. Photo: Reiss  David Reiss is in town to celebrate the 40th anniversary of his brand and though the Royal Family asked him to keep quiet after the initial Kate Middleton-wore-Reiss-in-her-engagement-photos explosion, he can&amp;#039;t quite help his enthusiasm\u2014understandably. &amp;quot;She&amp;#039;s been a good customer for years,&amp;quot; David says of Middleton; the engagement photos &amp;quot;gave us a lot of brand recognition worldwide.&amp;quot; And &amp;quot;the wonderful thing about Kate was we did nothing\u2014it was all very organic.&amp;quot; So they&amp;#039;re rolling with it, aiming to open even more stores in the next year (they&amp;#039;re at 110 right now) and focus heavily on ecommerce in the States, &amp;quot;it has the biggest growth potential.&amp;quot; They&amp;#039;re also, needless to say, getting into the marketing game. Though the brand quietly opened in New York a couple of years ago, they&amp;#039;ve never really employed a dedicated PR team or publicized their celebrity fans (Middleton&amp;#039;s just one of many). But now they&amp;#039;re launching a celebrity page on their website and a higher-end collection in honor of the brand&amp;#039;s 40th anniversary. As for Middleton, when asked about the wedding dress David says, &amp;quot;I can tell you one thing\u2014it&amp;#039;s not us!&amp;quot; The soon to be royal does, however, continue to supplement her daily wardrobe with Reiss. David practically whispers, &amp;quot;Kate just came in and bought a summer dress, the Peacock, in cream. I was told to keep it quiet...but she also bought the Bleecker bag.&amp;quot; Take that as your cue to storm their doors dear royal fanatics! "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/shopping/news/a6198/david-reiss-on-kate-middletons-new-dress-18714/>