<http://schema.org/alternativeHeadline>
"MoPub snags ex-AdMob exec Herman Yang after growing its ad impressions 1,400%"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/31/mopub-snags-ex-admob-exec-herman-yang-after-growing-its-ad-impressions-1400/>