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"appssavvy is releasing a new tool today, which is designed to aggregate both social media application data as well as platform data.  This extends appssavvy's core competency of bridging the gap between app developers, brand advertisers, and marketing agencies that are operating within the social media space.  \nappssavvy has worked to offer brands several direct options for integrating their product or brand name into social media applications, from sponsored apps to custom apps and verticals.  With a year of established application activity under their belts, they have a good amount of data to work with for further development and exploration in the application advertising space.  appssavvy is presenting that data to its clients, on the advertising and publishing end, in order to provide a set of features that they can use for the ongoing improvement of their apps and campaigns.  \nTo do this, appssavvy will be offering data such as historical social network and application performance stats, technical code and procedure best practices, and more.  This incorporates open platform data from networks like Facebook, MySpace, Bebo and hi5, integrated partnerships with DoubleClick's DART , and a communication platform for developers and advertisers to connect with each other.  When it comes to advertising, data feedback is key for maintaining good marketing practice, gaining market research insight, and planning the next round of campaigns.  \nIn becoming a third party for certain aspects of Web-based social media advertising, appssavvy extends its own capabilities for providing value within the space.  I think it's a sensible move for appssavvy to make, especially as advertising budgets fluctuate, and the integrated application space continues to provide new ways in which to insert branding messages across the Web."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/07/16/appssavvy-update/>