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"The face of Alan Partridge has been used for this year&amp;#039;s Norwich Christmas lights display. Steve Coogan&amp;#039;s fictional radio DJ appears in an eight-metre-high light sculpture, which sings Roachford&amp;#039;s &amp;#039;Cuddly Toy&amp;#039; and features a laser projection.      The display was organised by blinkbox to mark the December 2 release of Alan Partridge: Alpha Papa on the service. Hundreds of people turned out to see Jake Humphrey switch on the Christmas lights in Norwich. The lasers shot from Alan&amp;#039;s eyes projected 80ft giant dancing Alans across the town centre and into the skies. Partridge was unable to attend the event, but his friend Michael (Simon Greenall) read out a note from the star, saying: &amp;quot;Dear people of Norwich, and to a lesser extent anyone here from Suffolk - welcome! &amp;quot;I&amp;#039;m genuinely heartbroken not to be there with you, but it&amp;#039;s quiz night at the Rose &amp;amp; Crown and I&amp;#039;m the designated driver. You&amp;#039;re about to witness the biggest turning on of lights since the end of the three-day week. &amp;quot;The electricity used to power the illuminations is enough to run a trouser press for over 25 years. Instead, it&amp;#039;s powering an LED effigy of my face and body, lighting up the Christmas night just as the Archangel Gabriel did over two thousand years ago. I hope you have a wonderful festive season. A-ha.&amp;quot; Watch a scene from Alan Partridge: Alpha Papa below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/news/a533107/alan-partridge-appears-in-norwich-christmas-lights-display/>