<http://schema.org/description>
"According to a study released by Placed Insights on fast-food consumption in America, Wendy's remains unpopular among the growing Hispanic demographic despite a new Latino-targeted ad campaign."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/business/consumer-business/is-wendys-campaign-to-attract-hispanics-failing.html/>