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" \n  Where are you from? From Taiwan and raised Buenos Aires, Argentina, currently resides in Pico Rivera, CA. How did you get started in the industry? We started the company in 2003, because I didn&amp;#039;t see a lot of well made and affordable, trendy handbags. I&amp;#039;ve always been a bag person because I think that it really pulls a look together. Being able to try the latest trends out a piece or two at a time is why I love handbags so much. What advice would you have for someone wanting to start their own line or business? They need to devote A LOT of time. It&amp;#039;s almost like having a child. What were some of the challenges you faced in starting out and how did you overcome them? The biggest challenge in the beginning was that it seemed like there was more of a market for lower end, cheaper hand-bags. I wanted to stick to this demographic but make our bags with more quality materials and love. Not too long after we started our customers began asking for less expensive bags. In order for that to happen we would have to lower the quality and cheapen our hardware. As much as we love to have our customers be happy, we stuck to our guns and kept with our higher quality, yet affordable handbags. Describe your customer. Women who want quality fashion without paying the expensive price tag, yet are still selective about how a product is made. What would you say is your design signature? Styles that are reflective of the season&amp;#039;s trends without going overboard and able to transfer from one season to the next.  What tips would you give our reader on wearing your designs? WHEN: Anytime, that&amp;#039;s why we design pieces that are practical. A lot of our bags can be worn in a variety of ways (extra strap, wristlet, etc.)  WHERE: Anywhere  HOW: Our bags are so functionable it doesn&amp;#039;t matter how you wear it, it will always work. It&amp;#039;s a very casual tailored look, which allows you to go from one event to the next  WITH WHAT: I design a variety of bags for a diverse selection of events. There are practical bags for the everyday woman yet I design certain pieces with fun elements and glamour to make the piece appropriate for fancier occasions. Best piece of fashion advice for women? Stick to whatever you&amp;#039;re comfortable with, because if you try to become someone else you&amp;#039;re shying away from your personality and not maintaining who you truly are. Celeb most likely to be spotted in your clothes? Olivia Palermo, Rachel Zoe, trend setters in the fashion world. Celeb you&amp;#039;d most like to see in your clothes? Drew Barrymore. She&amp;#039;s the more laid-back CA style and seems like she would wear anything she&amp;#039;s comfortable in and doesn&amp;#039;t seem to be label conscious. "^^<http://www.w3.org/2001/XMLSchema#string>
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