<http://schema.org/description>
"&lt;p&gt;The company described in this month\u2019s cover story has a second-floor meeting room with a window overlooking the shop floor.  One characteristic of the shop is immediately clear from this perspective: The shop is clean. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/cleanliness-is-an-asset>