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"Victoria-based ad tech startup &amp;quot;Tap for Tap&amp;quot; first launched to help app developers promote each other via unused ad space.\u00A0Originally, the network followed an &amp;quot;impression exchange&amp;quot; system: for every impression an ad received through your app, you'd earn credits to promote yourself.\r\n\r\nSince then, the company pivoted from impressions\u00A0to a\u00A0tap-based system\u00A0(aka clicks), and is now releasing a paid advertising element to help developers monetize their apps.\r\n\r\nAccording to the company, &amp;quot;once developers used [Tap for Tap's] free platform to generate a solid base of installs for their app, they'd move on to a more traditional ad network to drive ad revenues from their users.&amp;quot; Clearly, it makes sense to close that loop.\u00A0&amp;quot;We built the monetization platform so developers would be able to use Tap for Tap to both get users and make money,&amp;quot; the company tells us.\r\n\r\n\r\n\r\nTap for Tap's\u00A0&amp;quot;auction based system&amp;quot; lets app developers purchase ad space by the click (starting at\u00A0$.03) and the install (starting at\u00A0$.40).\u00A0Co-founder\u00A0Eric Dyck tells us these rates will rise as\u00A0competition for installs\u00A0increases.\r\n\r\nAs for Tap for Tap's\u00A0success, the company claims to have signed up\u00A0more than\u00A07000 developers, and that it can &amp;quot;generate 1,000's of cost-free app installs.&amp;quot;\r\n\r\nInterested app developers can check out the service via the link below:\r\n\r\n\u27A4\u00A0Tap for Tap\r\n\r\nhttp://www.youtube.com/watch?feature=player_embedded&amp;amp;amp;v=SqajcRI0zYA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/02/22/ad-swap-startup-tap-for-tap-launches-paid-advertising-to-help-apps-generate-income/>