<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/science/2012/aug/15/mars-curiosity-rover-ready-nasa"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/science/2012/aug/15/mars-curiosity-rover-ready-nasa?view=mobile>