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"VideoEgg, the site that long ago dumped video hosting in favor of running an ad network, just recently released Twig to give publishers the option to display unavoidable ads. Now they're keeping busy trying to satisfy the other end of the spectrum \u2014 advertisers.\nAttentionRank is VideoEgg's brand new attempt at flipping advertising delivery on its head in the hopes of finding user attention. The service has a lofty goal and promises to increase viewers' engagement with advertiser content by placing ads where users are most likely to be receptive to them.\nAttentionRank is an optimization service now included with all VideoEgg ad buys. Essentially, the ad network claims to be able to optimize ads against time (versus clicks) by factoring in engagement with the ad, time spent with a brand message, and user interactions with the ad.\nBy having all of this insight at their finger tips, VideoEgg thinks they'll be able to determine how ad size, ad placement, content type, and user type will influence the attention of a potential ad viewer. They also boast that trial campaigns increased the users' time spent with ad content on average by 15 percent.\nWe're a little skeptical that those numbers are realistic for the long haul, but we do see the value of having advertisers measure and base campaigns on user engagement, and we know that advertisers are desperate for your attention.\nMore Ad Network Resources From Mashable\n\n- 9 Audio Ad Networks for Websites, Blogs, and Beyond\n- 10 Online Video Ad Competitors Compared\n- Social Ad Networks: Win, Lose, or Draw?\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/05/06/videoegg-attentionrank/>