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"This billboard in Odessa, Texas, seen Sept. 6, 2006, details all of Permian High School's football accomplishments. Some say Mojo, now almost a trademark of the school, was born out of defeat when Abilene Cooper shut out Permian 28-0 in 1967. Others believe it originated in the stands during the same game when a few fans, allegedly Permian alums already a little tipsy and short of mix for their alcoholic beverages, slurred their way through a chant of \"more juice.\" (AP Photo/Betsy Blaney) TXBB501"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sportsdaydfw.com/high-school/footballheadlines/2013/09/11/nickname-challenge-guess-which-four-letter-word-rallies-your-home-team>