<http://schema.org/description>
"Victoria-based ad tech startup &amp;quot;Tap for Tap&amp;quot; first launched to help app developers promote each other via unused ad space.\u00A0Originally, the network followed an &amp;quot;impression ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/02/22/ad-swap-startup-tap-for-tap-launches-paid-advertising-to-help-apps-generate-income/>