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"You log in, you say hello, your guild/corp/fellowship/the bunch of silly monkeys you hang around with greets you, plans are made, adventures are had. It's pretty standard fare for those of us into MMOGs. Only the most devoted soloers can usually say they don't at least have one friend in their game of choice. The question is what happens on the day when you log in and find that your friend(s) have left you. Would your closest friends leaving your game and going elsewhere make you jump ship as well? Would you perhaps try it out and keep them both? Would nothing really pull you away from your 'home' MMO? How do you deal with it when your core group of friends move on?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/01/24/the-daily-grind-when-your-group-moves-on/>