<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/public-leaders-network/2013/mar/15/open-data-user-group-roadmap"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/public-leaders-network/2013/mar/15/open-data-user-group-roadmap?view=mobile>