<http://schema.org/headline>
"The First Official Photo of Elsa in &amp;lt;em&amp;gt;Once Upon a Time&amp;lt;/em&amp;gt; Is Here!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.seventeen.com/celebrity/movies-tv/reviews/a24289/frozen-elsa-once-upon-a-time-photo/>