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"What's scarier than a movie poster featuring a baby amid darkness and smoke? A motion movie poster of a terrified Lambert family and the mystery of not knowing what's haunting them. \nBelow, Mashable is debuting an animated film poster for Insidious 2 \u2014 the sequel to 2011's horror flick Insidious, which is filled with frightening supernatural occurrences \u2014 including a ghost inhabiting the body of Renai and Josh Lambert's son.\n\"The spirit world is not done with the Lambert family yet,\" the films' writer Leigh Whannell told Mashable, adding that the ghosts will inhabit the father's body this time around. \"You have to shout to be heard in entertainment, and this motion poster definitely captures the spirit of the film.\"\n\n\n\nThe Insidious 2 motion poster is just one of several this year meant to excite moviegoers. Film studios teased The Wolverine, Star Trek Into Darkness and One Direction: This Is Us with motion posters.\n\"You kind of have to be like a carnival worker barking to get the attention of audience,\" Whannell said. \"To drive your car and park and pump down the money, it's a big ask for people and that's why movie studios and producers are reaching out to different mediums.\"\nInsidious 2 will debut in theaters on Sept. 13 \u2014 Friday the 13th.\n\nImage: Film District"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/07/16/insidious-2-motion-movie-poster/>