<http://schema.org/alternativeHeadline>
"Rogue Amoeba takes on Mac App Store customer service problem with in-app Developer News Window"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/07/03/rogue-amoeba-takes-on-mac-app-store-customer-service-problem-with-in-app-developer-news-window/>