<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/environment/2009/mar/25/big-garden-birdwatch-long-tailed-tit"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/environment/2009/mar/25/big-garden-birdwatch-long-tailed-tit?INTCMP=ILCNETTXT3487>