<http://schema.org/description>
"In an attempt to revive DVD sales and also provide more choice for its customers, Amazon has today launched its new Never Before on DVD store, featuring over 2000 titles that have never ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/05/23/amazon-launches-never-before-on-dvd-store-offers-2000-titles-that-never-go-out-of-stock/>