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"How good is the viral campaign behind Pixar's Monsters, Inc. prequel, Monsters University? It's good enough to warrant a whole website, MonstersUniversity.com, which is the (unfortunately) fictional place of higher learning at which the original film's two protagonists, Mike Wazowski and James P. \"Sully\" Sullivan, first became buddies. And now that university has released a television spot that will make you want to quit whatever you're doing and enroll in Monsters University. Which, remember, you can't. But you can see the movie this June ...\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.relevantmagazine.com/slices/every-viral-marketing-campaign-should-be-good-one-monsters-university>