<http://schema.org/name>
"Apple\u2019s annual developer conference sells out in one minute, leaving software heavyweights in the lurch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/78349/apples-world-wide-developer-conference-sells-out-in-one-minute-leaving-out-many-software-development-heavyweights/>