<http://schema.org/description>
"Launching at the Techonomy conference in Tel Aviv today, Israeli startup Tingiz aims to make it easier to find online information about offline products.  \r\n\r\nThe idea is that manufacturers ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/eu/2011/04/05/tingiz-brings-offline-products-online-with-simple-useful-mobile-sites/>