<http://schema.org/target>
"http://midwayusa.com/s?userSearchQuery={userSearchQuery}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.midwayusa.com/product/645247/leupold-vx-1-muzzleloader-scope-2-7x-33mm-heavy-duplex-reticle-matte?cm_vc=OBv1>