<http://schema.org/articleBody>
"What makes a great image? While some shutterbugs believe it's particularly the camera body or the lens, a new Kickstarter project called The Kick is betting on light. \nThe Kick is a pocket-sized lighting studio for photos or video. It's a handheld, wireless device that emits bright light on demand. The Kick enables photographers to modify light for clearer images. Built-in effects such as rainbow lights, strobes or lighting effects can give photos or video a special touch. \nThe Kick-connected iPhone app is like a remote \u2014 the effects and lights are adjusted on the iPhone. The phone's camera is ready to use after the brightness and temperature of the light is set. \n\nSEE ALSO: 5 Kickstarter Champs Share the Secrets of Their Success\nFor now, project backers will receive the advanced Kick Plus with Wi-Fi for $99. The Kick Basic, $89 for initial supporters, comes without Wi-Fi features such as colored light or animated effects. In post-production, the Kick Basic will cost around $100 while the Kick Plus will retail around $150.\nThe project was created by Morten Hjerde and Pauric O'Callaghan of Rift Labs. The Kick is a working prototype that's been in development for three years. The project is halfway to the duo's initial $115,000 goal with 31 days to go on Kickstarter. \nOn Kickstarter, the demand and production of mobile camera apps and hardware is high. Tell us \u2014 do you think camera phones will one day outshine expensive DSLR cameras?\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/06/16/the-kick-kickstarter/>