<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/voluntary-sector-network/2012/apr/19/theory-of-change-charities"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/voluntary-sector-network/2012/apr/19/theory-of-change-charities>