<http://schema.org/datePublished>
"2009-09-04T11:00:00+00:00"^^<http://schema.org/Date>
<http://www.elle.com/beauty/hair/tips/a11988/victoria-beckhams-hairstyles-short-cuts-beyond-340636/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>