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"There is a trend that is pervasive in the rabid world of grocery marketing. It feeds on those individuals looking to lose weight, cut down on calories, or simply just consume far less than what they are accustomed. Essentially it involves repackaging, reforming, or rethinking the typical serving size of food, and up selling by downsizing. Most recently, beverage behemoth Coca Cola announced a new marketing strategy for Coke that will consist of selling the beverage in a &amp;quot;mini can&amp;quot; that will hold 7.5 ounces rather than the standard 12. The sacred Coke formula will remain the same, only the serving size will be slimmed down to 90 calories, thereby attracting consumers who are more comfortable having the beverage company set the calorie intake limits, rather than themselves.  I personally endorse the concept of moderation in relation to all food consumption (especially after the super-sized hangover we are nursing from the &amp;quot;go-go&amp;quot; 80s and 90s), but it does smack of something cynical and maybe a little infantilizing. Shouldn&amp;#039;t we, as ever-hungry consumers, be able to pop open a coke and drink only what we really need (as if we really need a coke)?  Coca Cola aside, this slimming down trend has recently hit the bread aisle with a vengeance. As some of you may remember, bread became the devils snack food a few years back with the popularity of the Atkins diet. Bread has bounced back since then, but still the idea of eating voluminous amounts of bread is proscribed. Now bread has slimmed down to its bare components with Fabulous Flats Sandwich Flats.    Essentially a circular bun without the entire cushion, Sandwich Flats are thin pre-sliced sandwich buns made more calorie restrictive because there is less there to consume. Available in whole-grain white and multigrain, these diminutive flat breads almost resemble pita pockets, with far more substance. But unlike pita pockets, they maintain their integrity and hold, even the most unruly, sandwiches together. Flavor wise, they are tasty and wholesome in fashion, but nothing outstanding. Made without any trans fats, artificial preservatives, or cholesterol, these are ideal sandwich foundations for hungry consumers who are desperately trying to get the bread out.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/food/a37841/fabulous-flats-sandwich-flats/>