<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2008%2F12%2F17%2FSexy-Santa-Asks-Shoppers-to-Go-Ho-Ho-Faux.aspx>