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"Richard Baxter is the CEO and founder of SEOgadget, a\u00A0creative agency\u00A0specialising in Technical SEO, Conversion Rate Optimisation, Content Creation and Link Building in competitive ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2013/11/13/stop-trying-please-google-seo-start-hyper-targeting-audience/>