<http://schema.org/description>
"Shares in cereal and snacks giant Kellogg rose today (1 November) after the Special K and Pringles owner reported better-than-expected third-quarter earnings."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/kellogg-shares-up-after-q3-profit-hike_id121032.aspx>