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"If you wondered which department store could party hardest, your question has finally been answered. \nApparently, J.C. Penney served too much beer at its Super Bowl pre-game party, because the company became a bit incoherent on Twitter Sunday night during the big game. \n\nWho kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0\n\u2014 JCPenney (@jcpenney) February 2, 2014\n\n\nToughdown Seadawks!! Is sSeattle going toa runaway wit h this???\n\u2014 JCPenney (@jcpenney) February 3, 2014\n\nSee also: Super Bowl 2014 Commercials: Watch Them All Here\nHasn't anyone told you not to drink and tweet, JCP? \nBut it turns out the company is in on the joke \u2014 well, a different joke. Apparently, the typos were due to wearing mittens. \n\nOops...Sorry for the typos. We were #TweetingWithMittens. Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA pic.twitter.com/e8GvnTiEGl\n\u2014 JCPenney (@jcpenney) February 3, 2014\n\nSeems the brand's attempt at humor or an \"Oreo moment\"  \u2014 in hopes of leveraging the Super Bowl to gain social media attention \u2014 didn't go as planned. \nThe company previously gained some Twitter attention in November for getting sassy with Kmart over an ad. \nOther brands may end up stealing J.C. Penney's viral spotlight, though. In a quick move, companies like Macy's and Kia provided some chuckle-worthy replies. \n\n@pitpanther01 Pinky swear, it wasn't us!\n\u2014 Macy's (@Macys) February 3, 2014\n\n\nEat a #SNICKERS, you\u2019re not you when you're hungry RT @JCPenney Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0\n\u2014 SNICKERS\u00AE (@SNICKERS) February 3, 2014\n\n\nHey @jcpenney need a designated driver?\n\u2014 Kia Motors America (@Kia) February 3, 2014\n\nTweet responsibly, folks. \nUPDATE, 2/3, 4:40 p.m. JC Penney spokeswoman Kate Coultas tells Mashable that while many people formed theories on why the company was tweeting incoherently (several suspected the brand was hacked), the original concept of getting in on Super Bowl chatter was achieved. \nAll of this just contributed to the buzz and once they saw our \"Oops\u2026we're tweeting with our mittens on\" tweet they also updated....We wanted to find a way to stay above the Super Bowl fray and instead create our own narrative. Given it was cold, and we are selling Go USA mittens, we thought it could be a fun stunt! The buzz certainly exceeded our expectations and the initiative overall was a great success for us \u2014 we gained over 10,000 followers last night, received over 40,000 @jcpenney mentions and 1,800 mentions of our hashtag #tweetingwithmittens.\nBONUS: 10 Sassy Brands on Social Media \n\n\n10 Sassy Brands on Social Media\n\n\n\n\n\n\n\n1. Taco Bell\n\nThe fast food chain has some of the wittiest responses to its followers on Twitter, and pretty much to anyone tweeting about tacos. \nThe brand applauds consumers for eating at Taco Bell. It even references pop culture, like this tweet about Mean Girls. Your Taco Bell tweet could potentially make it to a Times Square billboard.\n\n\n\n\n\n\n\n\n\n\n\n2. Domino's\n\nA brand that relies heavily on delivery, Domino's has found an ingenious way to get the word out: a  scooter that shouts \"Domino's!\" and \"pizza!\" \nDomino's also created a iPad app called Pizza Hero to bring in more hires. \n\n\n\n\n\n\n\n\n\n\n\n3. Kraft Macaroni and Cheese\n\nTo celebrate its 75th anniversary, Kraft let two women in their 80s take over the brand's social accounts. Using the hashtag #OldBirdsNewTweets, followers joined the conversation as they learned about memes, Internet slang and technology. \nKraft  also posted videos of the women discovering concepts like planking.\n\n\n\n\n\n\n\n\n\n\n\n4. Old Spice\n\nOld Spice's brand has evolved along with its spokespeople over the years, from Isaiah Mustafa to the more recent guy who dumps Heather Graham. \nBut Old Spice's odd, super manly tone of voice and mashup of Internet culture has stayed pretty consistent over the years.\n\n\n\n\n\n\n\n\n\n\n\n5. Pepsi Next \n\nPepsi teamed up with Funny Or Die for a marketing stunt in which improv comedians impersonated your Facebook persona. \nThe \"Internet Taste Test\" required fans to opt in, then based on their profiles, would create a 30-second clip of what they'd act like trying their product.\n\n\n\n\n\n\n\n\n\n\n\n6. Playstation 3\n\nAs Sony's \"vice president\" of various fake departments of PlayStation, Kevin Butler has done everything from announce products from \"the future\" to invade people's homes, all in the name of the company.\nThe character is now on Twitter, where he keeps the same humorous persona for more than 122,000 followers.\n\n\n\n\n\n\n\n\n\n\n\n7. Newcastle\n\nThe beer company's most recent ad mantra is \"No Bollocks,\" which is why its Facebook cover photo features snarky slogans that make fun of overused beer advertising devices. \nThe brand has even posted billboards that jab at competitors like Stella Artois.\n\n\n\n\n\n\n\n\n\n\n\n8. K-Swiss\n\nThe shoe company named Danny McBride's Eastbound and Down character, Kenny Powers, as the new 'CEO\" of K-Swiss. In the hostile takeover, a foul-mouthed Powers (which he's known for on the show) disses the brand. \nThe result? More than 3 million views on the video alone. And K-Swiss has continued the campaign, which included Powers' involvement in Tournaggeddon.\n\n\n\n\n\n\n\n\n\n\n\n9. Skittles\n\nSkittles is known for its oddly funny commercials, and its social media accounts express an equally wild imagination. \nFrom turtles with doorbells to cuddling bananas, the brand's voice is consistently zany across all accounts. And with 21 million fans on its Facebook page, the approach appears to be working. \n\n\n\n\n\n\n\n\n\n\n\n10. Wonderful Pistachios\n\nThe \"Get Crackin'\" campaign has featured gossip fixtures and Internet memes, such as Honey Badger, the Winklevoss twins and Snooki. The brand responds to followers on Twitter with the same kind of quirkiness, a tone you wouldn't expect from a nut company. \nOn Facebook, the brand shares pictures of employees in a giant pistachio suit. \n\n\n\n\n\n\n\n\n\nHave something to add to this story? Share it in the comments.\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/02/02/jc-penny-super-bowl/>