<http://schema.org/description>
"Despite ongoing efforts to try to turnaround its business, sales are continuing to slide at US department-store retailer JC Penney Company, according to its latest third-quarter results."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-style.com/news/q3-sales-continue-to-slide-at-jc-penney_id116090.aspx>