<http://schema.org/headline>
"The Hobbit will be first movie to support UltraViolet in New Zealand and Australia"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2013/04/17/the-hobbit-will-be-first-movie-to-support-ultraviolet-in-new-zea/>