<http://schema.org/creator>
"Sumant Banerji"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hindustantimes.com/business/activa-pips-splendor-to-july-best-seller-spot/story-qUbVEeF5z8aWFBaHVqsnkK.html>