<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/society/2014/feb/21/nhs-plan-share-medical-data-save-lives"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/society/2014/feb/21/nhs-plan-share-medical-data-save-lives>