<http://schema.org/alternativeHeadline>
"Tom Scocca, veteran of the (golden age) New York Observer and editor of the (currently experiencing its golden age) Deadspin, spent the better part of the last decade traveling to China. His new book, Beijing Welcomes You, describes the birth of a new world capital"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/tom-scocca-beijing-welcomes-you-book-interview>