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"American Idol veteran judge Randy Jackson fittingly used Pinterest to react to the heavy online buzz surrounding the sparkly beaded pin he wore during Wednesday's live show. \nJackson and his team, who are making a bigger than usual social media push in Idol's 11th season, noticed during the episode's first commercial break that Twitter chatter centered on his fashion accessory. \nIn a tweet (see below) to me during the episode, Jackson called the adornment a \"Betty Boop\" pin before plopping an image of it on social bookmarking site Pinterest, which he says he loves because he can \"create separate boards for each subject, and the ease of sharing and re-pinning.\" \nHis Pinterest post responded to viewers and gave them a chance to win it on Facebook.\n\n@BAHjournalist Glad you guys like my Betty Boop pin! #idol\n\u2014 Randy Jackson (@YO_RANDYJACKSON) March 8, 2012\n\nOn Thursday, Jackson told me Pinterest is a \"great way to show off my fashion to my fans\" and that he got the pin from designer Dennis Robinson II.\n\"Everybody is talking about (Pinterest), so I wanted to be on it,\" Jackson told Mashable. \"When I saw how much buzz the pin was creating, I figured it would be a great way to showcase my Pinterest page.\"\n\nSo found out that our first Vonray atrium customer Randy Jackson wore vonray's Taboo Swarovski pendant on Am instagr.am/p/H5eFu7HvU8/\n\u2014 Dennis Robinson II (@DgArt85) March 8, 2012\n\n\n@YO_RANDYJACKSON got his hot pin at @AtriumNYC in Soho - designed by VonRay @DgArt85 #Fashion #Style #Trend #Exclusive twitter.com/AtriumNYC/stat\u2026\n\u2014 AtriumNYC (@AtriumNYC) March 8, 2012\n\nWednesday's performance show marked American Idol's 400th episode. Like other judges on rival singing contest shows The Voice and The X Factor, Jackson is looking to engage the burgeoning social TV audience. \nRandy and his fellow judges have stiff competition in the social media sphere. \nIn November 2011, former Idol judge Simon Cowell joined Twitter but as part of being a judge on the U.S. version of The X Factor, which became the first TV competition to use Twitter direct message-enabled voting to help determine a winner.\n\nSEE ALSO: YouTube Famous Military Singer Battles on NBC\u2019s \u2018The Voice\u2019 [VIDEO] \nMeanwhile, The Voice, which became a social media powerhouse on TV in 2011, returned this February with added star power: Grammy-nominated singer Christina Milian as the show\u2019s new social media correspondent.\nAmerican Idol host Ryan Seacrest jumped in on Jackson's pin hoopla Wednesday night by tweeting a video via Tout, the same video-sharing app  basketball star Shaquille O\u2019Neal used to announce his retirement.\n\nMy exclusive interview with randy and his pin! Watch tout.com/m/5jzlt9\n\u2014 Ryan Seacrest (@RyanSeacrest) March 8, 2012\n\nWhat do you think of Randy Jackson's use of social media? Is his pinning a big win for Pinterest?\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/08/american-idol-pinterest-pin/>