<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/en/hamburg/bufrp/hoteldetail?destination=620+DELAWARE+AVENUE+BUFFALO+NEW+YORK+United+States&hotelCode=BUFMT&execute=basic>