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"Microsoft has revealed a few more details about its online advertising plans, to be rolled out over the next 5 years.  CEO Steve Ballmer mentioned  hopes for dominance with an ad network, which surely includes all the acquisitions Microsoft plans on making in the coming years as well.  And with its \"10, 20, 30, 40\" plan, the company is looking to increase shares in web search, page views, percentage of time on the Internet, and the percentage of advertising dollars (of course).  \nKevin Johnson, the president of Microsoft's platforms and services division, spoke on this plan at a UBS investor conference, noting Microsoft's cash reserve and \"willingness to invest for the long term.\"  Sounds like whatever Microsoft has up its sleeve may take a lot of time on the research end.  Being in third place behind Google and Yahoo, Microsoft wants to better leverage its existing services like MSN.com and Windows Live email.  For these two services alone, Microsoft is looking for them to comprise 10% of all Internet page views.  They're currently at 6 percent.  \nThe biggest changes the company is hoping to make, however, are in online search and digital advertising platforms, pushing for a 20% and 34% increase respectively.  That would be quite a feat, even for the next few years, but as we've seen, Microsoft has already begun moving down this path.  With much tweaking to its ad network and investments in aQuantive  and Facebook, it's clear that Microsoft is serious about vastly expanding its ad network.  And in lobbying against Google's acquisition of DoubleClick, it may have helped to buy itself some time to put aQuantive to work.\n[via  Reuters]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/11/16/microsoft-5-year-plan/>