<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/technology/2011/nov/28/iphone-sales-triple-october"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/technology/2011/nov/28/iphone-sales-triple-october?INTCMP=ILCNETTXT3487>