<http://schema.org/description>
"First there was Goto.com (aka Overture.com) as the leader in PPC by advertiser spend.  Then Google outpaced Overture.  Overture was bought by Yahoo and Yahoo's Overture (now Panama) secured the second"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/017638.html>