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"The popularity of ITV1 comedy Benidorm has reportedly caused a surge in holidaymakers booking breaks to the Spanish resort. The show, which recently returned for its fourth series with record ratings of 7.31m, apparently leads to a 159% rise in interest on travelsupermarket.com when it airs at 9pm on Fridays. Spokesman Bob \u00ADAtkinson said: &amp;quot;People love to be inspired by films, TV and celebrities for their holidays and it&amp;#039;s great to see such a surge of interest in Benidorm. &amp;quot;It is enjoying a bit of a \u00ADrenaissance and represents great value at the moment.&amp;quot; However, Sebastian Fernandez of \u00ADBenidorm council said that the show depicts &amp;quot;negative images of people \u00ADdrinking too much, taking drugs and having sex in public&amp;quot;. The current series has featured cameos from the likes of Cilla Black and Loose Women star Denise Welch. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/news/a309906/benidorm-leads-to-rise-in-holiday-bookings/>