<http://schema.org/alternativeHeadline>
"Facebook\u2019s long road to \u201Cmobile best\u201D: HTML5, native apps, and now Home"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2013/04/07/facebooks-long-road-to-mobile-best-html5-native-apps-and-now-home/?fromcat=all>