<http://schema.org/alternativeHeadline>
"The world doesn\u2019t \u2018get\u2019 Japan and Kei Shimada wants to change that"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/video/2013/04/28/the-world-doesnt-get-japan-and-kei-shimada-wants-to-change-that/>