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"Nightlife is taking a turn for the creepy this year. First, live stream cameras were installed in bars and restaurants as a marketing strategy, allowing potential customers to get a feel for the environment in advance. Now bars are now taking camera installations to the next level by adding facial recognition software to the mix. More From Delish: 30 Summer Cocktails and Drinks According to SF Weekly, San Francisco is the latest city to add face-tracking technology. The facial detection software is being installed as part of a nightlife startup called SceneTap. If a bar has the facial recognition technology installed, a person looking to go out on the town can use his or her iPhone or Android to check out the SceneTap application. The app will give you real-time information about local bars, such as the size of the crowd, age range of the people already in the bar, and even male to female ratio. The idea is that this information will help customers make informed decisions about where they want to spend the night. SceneTap is already in use in several U.S. cities, including Austin, Chicago, Madison, and now San Francisco. The software in these cities has tracked 8.5 million faces to determine the nightly scene of specific venues. The app seems useful enough, but then there&amp;#039;s the creepy part. In order for the application to function, real-time facial recognition software must be installed inside bars. How exactly does the program work? The special facial detection cameras pick up information from the individual facial characteristics in the crowd to determine age and gender of the people at the given venue. More From Delish: 15 Fruity Alcoholic Drinks Apparently the SceneTap app keeps identities anonymous and no information on specific people is kept long-term. The bar owners who have agreed to the facial recognition software can also use it for their own benefit. They can use the data to measure how effective their marketing strategies are and see if they are catering to their intended demographic. While the program is supposed to remain anonymous, there doesn&amp;#039;t seem to be a guarantee that SceneTap cameras won&amp;#039;t be used for other purposes, such as keeping track of repeat belligerent customers. Would you use the SceneTap app to decide which bar to go to? Will you steer clear of bars that have the facial recognition software?  Find more great food content on Delish: Search for the perfect recipe from our homepage Find out the latest food news Get a recipe book to save your favorite dishes Sign up for our free newsletters Check us out on Facebook, Pinterest, and Twitter  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/food/news/a39072/facial-recognition-software-inside-bars/>