<http://schema.org/description>
"It was perhaps one of the worst kept secrets in tech (besides, perhaps, Microsoft's Yammer acquisition), but Uber has FINALLY landed in London. Properly.\r\n\r\nThe private car hire company, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/06/29/uber-officially-launches-its-private-driver-for-hire-service-in-london/>