<http://schema.org/alternativeHeadline>
"Domino's Pizza founder Tom Monaghan has built a town in southern Florida dedicated to hard-core Catholic living. James O'Brien walks among the blessed"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/tom-monaghan-catholic-florida-dominos-pizza?currentPage=1>