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"I hope you guys like casual games, because we've been discussing them a lot lately.  While there's a good amount of interest from advertising networks involved with the casual gaming market, the most recent activity we've been covering has involved some of the network platform strategies companies like SGN and the newly launched fryebug are exploring.  \nGet ready for another network that's ramping up its distribution methods.  NeoEdge has created a game channel that web publishers can use as additional content on their sites, and I imagine this could one day become a good way for site owners to earn additional revenue as well.  \n\nOne interesting way in which NeoEdge is making this a simplified process is through its new widget.  This widget offers the NeoEdge game channel, where site visitors can access casual games that are available for download\u2014not for play.  Perfspot is a launch partner for the new ad-supported game widget channels.\nI really like the concept behind NeoEdge's distribution method, and it seems it could be attractive to advertisers as well.  In speaking with members of the NeoEdge team, I wondered specifically about the advertising potential that brands could have once the games have been downloaded.  This is a particular issue that other companies like Apple have needed to address, and unless certain games are connected to the Internet, there's not much else that can be done.  \nNevertheless, I think we'll continue to see widgets used for distribution a lot more in the coming year, as fully integrated (sometimes unrecognizable) channels that are both interactive and beneficial for publishers, visitors and advertisers."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/05/14/neoedge-game-channel/>