<http://schema.org/description>
"One of the key drivers for success for any mobile app developer is discoverability: potential customers or users actually being able to find their app(s) in one of the many mobile app ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/mobile/2012/09/20/amazon-will-feature-select-apps-billboards-new-kindle-fire-tablets/>