<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/tv-and-radio/2010/mar/25/sir-ian-mackellen-jade-goody-tv-drama"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/tv-and-radio/2010/mar/25/sir-ian-mackellen-jade-goody-tv-drama>