<http://schema.org/description>
"It's not at all uncommon that when something is successful, other companies attempt to mirror that success by following some of the same methods. From the first cars to the recent deluge ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/08/21/boutique-startup-accelerators-natural-progression-or-impending-danger/>