<http://schema.org/about>
"A few months after the Wall Street Journal shut down its green blog, Environmental Capital, the New York Times forging ahead in the opposite direction by broadening the coverage of its green blog. To highlight the change in mission, Green"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/the-new-york-timess-emgreen-incem-has-a-new-name-and-mission.html>