<http://schema.org/headline>
"Vodafone to create 250 jobs at Stoke-on-Trent call centre"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.stokesentinel.co.uk/Vodafone-create-250-jobs-Stoke-Trent-centre/story-12935055-detail/story.html>