<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2011%2F12%2F07%2Faward-for-woman-fired-for-helping-sick-dog.aspx>