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"Walking up the stairs to Highlight's offices in San Francisco you pass by a bigger startup, Zimride, and then end up a just a single table with two chairs. In one is Paul Davison, who ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/02/24/the-two-hottest-apps-youll-run-into-at-sxsw/?awesm=tnw.to_1DS0z>