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"We've already seen a couple of Blu-ray exchange programs offered to HD DVD owners looking to jump ship, but looks like Sony is now finally getting in on the action itself, albeit only in Switzerland. While some of the details are lost in translation, it seems that if you buy either the BDP-S500 or BDP-S300 Blu-ray player before the end of March, you'll then be able to send in your HD DVD player for Sony to recycle and receive a discount of 200 Swiss Francs (about $190), plus both the Spider-Man trilogy and Pirates of the Caribbean trilogy on Blu-ray. Not surprisingly, the Xbox 360 HD DVD drive and all computer HD DVD drives are excluded, and you'll need the proof of purchase and cash receipt for your HD DVD player (purchased before February 29th) in order to take advantage of the offer. Needless to say, we wouldn't recommend holding your breath for Sony to offer a similar deal 'round these parts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/03/04/sony-offers-blu-ray-trade-in-deal-for-hd-dvd-owners-in-switzerl/>