<http://schema.org/headline>
"IMDb announces 40m app downloads, as it introduces check-ins and new discovery features"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/07/12/imdb-announces-40m-app-downloads-as-it-introduces-check-ins-and-new-discovery-features/?awesm=tnw.to_c1h8>