<http://schema.org/headline>
"UWA looks to turn season of firsts into playoff win"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tuscaloosanews.com/article/20121117/NEWS/121119795/1291/news07?Title=UWA-looks-to-turn-season-of-firsts-into-playoff-win>