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"Raising money via MySpace widgets has become a growing trend: ChipIn has refocused around MySpace widgets, while Heifer also has one.  Another newcomer, CareBadges is starting to emerge, and its links with RockYou should help it succeed.\nCareBadges are Flash-based fund-raising widgets that let you collect money or raise awareness for any cause.  The standout feature is tracking: they'll track how much you've raised, but also the \"spread\" of widgets around the web.  So if you post a badge to your page and twenty visitors repost it to their pages, the funds raised by all those referred users will also be logged - it's like a big affiliate scheme.  \nA new feature they're promoting is the ability to add RockYou slideshows to your widget, too.  In fact, Carebadges' co-founder Saar Gur was an angel investor in RockYou (not to mention co-founder of BrightRoll, angel investor in Frengo and more), and the site has managed to score a mention on the RockYou blog.  That RockYou widget is the most viewed by far, scoring 2,257,505 impressions.  However, it has only raised $69 during that time, suggesting that the conversion rate might be low.  That said, we're all for promoting good causes on Mashable, and the combination of viral widgets and a positive message should be pretty powerful.\nHooman over at Widgify also covered CareBadges this week.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/02/14/myspace-charity-badges-carebadges/>