<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hiexpress.com/hotels/us/en/burlington/gsonc/hoteldetail?sicreative=22172472434&sicontent=0&sitrackingid=618586011&siclientid=1962&dp=true>