<http://schema.org/keywords>
"\u00E2\u0080\u009Cfinishing the hat\u00E2\u0080\u009D (knopf[[zzsemicolonzz]] $39.95)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2010/12/06/word-kelefa-sanneh>