<http://schema.org/alternativeHeadline>
"Netflix scores US subscription service exclusive to Disney\u2019s first-run films in multi-year deal"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/12/04/netflix-scores-us-subscription-service-exclusive-to-disneys-first-run-films-in-multi-year-deal/>