<http://schema.org/description>
"The Internet Movie Database (IMDb) feels like it has been around since the dawn of the Web. And you may be surprised to learn that it has in fact been around since the advent of the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/07/12/imdb-announces-40m-app-downloads-as-it-introduces-check-ins-and-new-discovery-features/?awesm=tnw.to_c1h8>