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"Looks like racking up those loyal points may just pay off in the near future, as Ma Bell's rolling out a new loyalty program dubbed AT&amp;amp;T Plus. The free service -- which is only available in Houston, Colorado and Minneapolis at the moment -- will let customers get tidbits such as a \"personalized customer experience,\" with access to a special 1-855-ATTPLUS customer service line. Additionally, AT&amp;amp;T Plus users get a 25 percent discount on accessories (sorry, no iPhone or iPad add-ons) as well as waived activation and upgrade fees. AT&amp;amp;T's yet to say what you'll need to get a Plus party invite, but we'd imagine that staying away from any warning is the first step..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2012/03/27/att-plus-loyalty-program/?ncid=rss_semi>