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"Groupon has offered up another enticement to use its service: A feature called G-Pass that let you jump the line for GrouponLive events.\nPrior to G-Pass, which was announced Wednesday, if you bought tickets to a GrouponLive event, you got a voucher that you had to exchange for actual tickets. G-Pass provides seating, ticketing and barcode-scanning info on the voucher, meaning you don't have to take that extra step. \nGroupon partnered with Live Nation, the parent company of Ticketmaster, for GrouponLive last May. The program uses Groupon's local reach to market event tickets sold via Live Nation. \nG-Pass launched in beta in October 2011 at the Target Center in Minneapolis, Joe Louis Arena in Detroit and several Harlem Globetrotters events around the country.\nThe program is the latest enhancement to Groupon's service. Faced with a slew of competitors in the daily deals space, Groupon has been using its lead position in the segment to experiment with new ways to expand its business. In addition to G-Pass, Groupon recently rolled out a $30-per-year VIP program for its \"best customers\" that provides early access to deals and first dibs on reservations. Other recent product intros from the company include Clicky the Value Wheel \u2014a gamification of daily deals \u2014 and a Scheduler app designed to help businesses fill out their appointment calendars.\nThe launches come as Groupon is reportedly being probed by the SEC after it restated its 4Q financials last month.\nThumbnail image courtesy of iStockphoto, slobo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/04/11/groupon-g-pass/>