<http://schema.org/keywords>
"\u00E2\u0080\u009Cevery day is mother\u00E2\u0080\u0099s day\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2012/10/15/the-dead-are-real>