<http://schema.org/description>
"An iPhone geolocation app that has been very quiet about its plans to date has been San Francisco based PlacePop.\r\n\r\nPlacePop is emerging out of Ooga Labs - a San Francisco based incubator ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2010/03/21/placepop-stealthy-frills-social-checkin-app/>