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"Facebook is reportedly discussing changes to Beacon, the advertising system that has drawn much criticism since launching earlier this month.  With formal complaints coming from MoveOn.org and potentially the FTC, the company has been left with little choice but to make modifications to the system, which reports on your activities from participating third-party web sites.\nThere\u2019s no word yet on what Facebook will change to make the system more user-friendly.  If they really want to appease users, they might have to offer a prominent \u201Copt-out\u201D option that simply lets a user not participate in Beacon at all \u2013 either in reporting their own third-party web activities, or those of their friends.  Users simply hate Beacon - in a recent poll, 81% of Mashable readers said the system is either illegal or creepy enough to opt-out.\nThe situation is getting ugly, and the user reaction is starting to mirror what happened when Facebook first unveiled the News Feed.  Will we once again see a public apology letter from Mark Z to all users?  We might know within the next few days.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/11/29/facebook-beacon/>