<http://schema.org/description>
"The words &amp;quot;games&amp;quot; and &amp;quot;work&amp;quot; don't go well together - or so you would think. Well, think again. More than a buzzword, gamification is actually becoming a major trend. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/la/2011/08/26/how-chilean-born-arcaris-is-bringing-gamification-to-call-centers/>