<http://schema.org/description>
"Etsy, the handmade and vintage marketplace that lets anyone set up their own online shop, has finally introduced its own, direct checkout. Prior to this, buyers were directed to a third ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/02/07/etsy-sidesteps-paypal-builds-own-payment-system-for-its-2m-monthly-sales/>