<http://schema.org/description>
"The Internet is filled with advertisements and call-to-action messages. Whether it's &amp;quot;click here&amp;quot; or &amp;quot;visit this site&amp;quot; or &amp;quot;tap to play&amp;quot;, everywhere you ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/02/13/uk-based-web-ad-firm-persado-raises-15m-to-open-a-us-office-double-down-on-rd-and-hiring/>