<http://schema.org/name>
"Barnes &amp; Noble adds Zoom View tool and over 8,000 graphic novels to its NOOK for iOS app"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/05/14/barnes-nobles-adds-zoom-view-and-over-8000-graphic-novels-to-its-nook-for-ios-app/>