<http://schema.org/name>
"Hiker Lace"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newbalance.com/pd/hiker-lace/HIKER.html?cgid=21000&prefn1=color&start=19&prefv1=Red%7CBlack%7CYellow&dwvar_HIKER_color=Black_with_Moss%20Green>