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"    Photo: Opening Ceremony  Opening Ceremony`s famously named after the events marking the start of the Olympic Games, so it&amp;#039;s no wonder they&amp;#039;re heading to London in honor of this summer&amp;#039;s games. The beloved New York store will open a 3,000 square foot pop-up shop at the end of July. When it closes, in the fall, they&amp;#039;ll celebrate the opening of a permanent spot in Covent Garden. OC has stores in Tokyo and LA, but this marks their first foray into Europe. Humberto Leon, who founded the store alongside Carol Lim (the two also work as a duo on the creative direction of Kenzo), tells WWD that he&amp;#039;s had his eye on London for ages. &amp;quot;Bringing Opening Ceremony to Covent Garden is an important next step in the growth of our company...we have had our hearts set on London since the beginning. Covent Garden is an historic, global shopping destination and we&amp;#039;re looking forward to what Opening Ceremony will add to its exciting future.&amp;quot; As for their pop-up shop, it&amp;#039;ll be filled with exclusive Olympic gear designed by frequent OC collaborators like Proenza Schouler, Band of Outsiders, Patrik Ervell, Chlo\u00EB Sevigny, Delfina Delettrez and dozens more as well as the sporty capsule collection Lim and Leon produced with Topshop, the latter of which will hit Topshop stores post-Olympics. So if you have your eye on fall&amp;#039;s love of athletics, make sure you pop into 31 King Street for a new wardrobe. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/shopping/news/a8932/opening-ceremony-heading-to-london-for-its-namesake-41369/>