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"Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007.\nThe continuing evolution of location-based social networking has yielded creative solutions for advocacy, fundraising and crisis response.  With the increased competition among services like Foursquare, Gowalla and Whrrl, non-profits are innovating even further.\nHere are five cool uses of location-based technology for non-profit purposes.\n1. Get the Jimi Hendrix Location Experience\n\n\n\n\nImagine doing more than just going to a Jimi Hendrix rock museum. Imagine walking where the legend has been, and reliving his \"Purple Haze\" history. That's exactly what Paul Allen's Experience Music Project is seeking to do with Whrrl.\nWhrrl is bringing over 125 stories at over 100 places to six cities around the nation, with more to come. The Jimi Hendrix experience is just one among the many music-themed societies on Whrrl.  They include the Grunge, Prince, San Francisco Psychedelic Rock, Creedence Clearwater Revival, Bruce Springsteen and Max\u2019s Kansas City societies. In all, more than 100 music venues are featured across the country.\n2. Beyond Fundraising\nEarlier this week, Larry King held a fundraiser to benefit the Gulf Coast, raising more than $1.7 million. But the effort was more than a simple TV program with phone banks.  It also include location-based advocacy. Gowalla created a custom Larry King Live: Help the Gulf Pin for users' passports. \nTo get the pin, users had to check-in at any spot in the \u201CPark or Nature\u201D category by Monday, June 21st. In addition to the pin, Gowalla provided a tip from one of the three organizations involved in the telethon \u2014 the National Wildlife Federation, United Way, and The Nature Conservancy \u2014 about how to support the people, wildlife and environment being affected by the spill.  More than 9,000 people received the Larry King pin in three days and the message to watch the Larry King Live telethon (combined with a tip on how to help) was viewed over 22,000 times.\n3. Advertising Call to Action for Advocacy\n\n\n\n\nPlaying to an already Foursquare friendly BART community, Earth Justice recently launched an ad campaign at Bay Area Rapid Transit stations for oil spill advocacy.  The Earth Justice campaign was a direct reaction to the Deep Horizon accident. When riders check-in to the Earth Justice ad, a company donor provided $10 to the cause.  \nEarth Justice is seeking to use the money to fight unsafe oil drilling. The ads told riders \u201CUse your cell phone to drill the oil industry.\" The effort targeted younger audiences who don\u2019t usually respond to ads.\n4. LIVESTRONG Bracelets and Donations\nLIVESTRONG and Gowalla now have a $1 badge program which was launched at the South By Southwest festival.  By picking up and vaulting one of these, there will be a $1 donation made to the LiveStrong Foundation.  \nDuring the launch, everyone who checked-in at the Gowalla Tiki Room party during SXSW got a virtual LIVESTRONG bracelet item.  When attendees added the bracelet to their collection, Gowalla donated $1 per bracelet to LIVESTRONG.  LIVESTRONG also had a table at the party and free Gowalla t-shirts were given out for every in-person donation.\nIf you are a die-hard fan, you can track LIVESTRONG as a friend on Gowalla. LIVESTRONG is also promoting its Challenge series of events on the location-based network.\n5. The Mass Celebration\n\n\n\n\nNothing is more precious than the annual rite of Spring known as college graduation.  Throughout America, family and friends gather for the passing of the diploma to the graduate and the post-graduate. St. Edwards University took it a step further this past May with the mass checkin graduation.\nMore than 180 students checked-in using Whrrl so they could upload photos and share their experiences. The graduation, achievements, congrats and photos were threaded into one Whrrl story to pass on to absent friends and family.\nMore Non-Profit Resources From Mashable:\n- How Non-Profits Should Approach Making iPhone Apps- Are Social Media Giving Contests Good for Non-Profits?- HOW TO: Turn Slacktivists into Activists with Social Media- 5 Ways Mega Charity Events Can Harness the Power of Social Media- 5 Ways Non-Profits Can Increase Engagement With YouTube"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/06/25/non-profit-location-tech/>