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"Ugly Betty ended its Channel 4 run with a lowly 660k (3.2%) last night, early viewing figures show. The season three finale, which aired during the 10pm hour, improved slightly on last week&amp;#039;s performance of 623k (3.6%), but still came last in its timeslot. After a strong opening of 1.83m (10.5%) on Wednesday, June 24, Betty has steadily declined, averaging just 988k (5.8%) across its 24-week run. Following poor ratings in its Wednesday slot, the America Ferrera-fronted series was moved to Monday nights, but still failed to pick up viewers. Similarly, in the US, the series has been shifted from Fridays to Wednesdays after continually performing badly for ABC. Earlier on Channel 4 last night, Come Dine With Me and Man On Earth took 1.66m (6.6%) and 1.27m (5.2%) at 8pm and 9pm respectively. Over on BBC One, A Question Of Sport had 4.06m (16.1%) at 8.30pm, then the audience dipped to 3.93m (16.2%) during the 9pm screening of Crimewatch. University Challenge managed 3.33m (13.3%) for BBC Two at 8pm, then Victoria Wood: Seen On TV took 3.88m (15.7%) between 8.30pm and 10pm. A repeat of Wood&amp;#039;s All The Trimmings followed at 10pm, bringing in 3.28m (15.8%). ITV1&amp;#039;s half-hour Countrywise grabbed 3.07m (12.3%) at 8pm, then 4.56m (19.3%) tuned in for A Night Of Heroes: Military Awards between 9pm and 10.30pm. Nature Shock interested 434k (1.8%) for Five at 8pm, 687k (2.8%) watched Michael Jackson: The Last Days at 9pm, and Michael Jackson: 30th Anniversary Concert had 718k (4.3%) between 10pm and 11.50pm. Overall, ITV1 came top during primetime with an average share of 24.1% to BBC One&amp;#039;s 20.7%. BBC Two was third with 13.2%, followed by Channel 4 with 4.7% (+1: 0.8%) and Five&amp;#039;s 2.3%.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/ugly-betty/news/a192437/ugly-betty-ends-c4-run-with-660000/>