<http://schema.org/description>
"\r\n\r\nI've been watching the recent surge of renewed interest in the crowd-funding phenomenon with, well, interest, but until earlier this month I hadn't heard about Emphas.is, which ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/02/26/like-a-kickstarter-for-photojournalism-emphas-is-helps-finance-visual-storytelling/?awesm=tnw.to_1DSlx>