<http://schema.org/about>
"\n(We will) promote a conservation culture by basically forming an energy- and resource-efficient and environmentally-friendly structure of industries, pattern of growth and mode of consumption... Awareness of conservation will be firmly established in"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/to-get-rich-smartly-is-glorious-conservation-at-chinas-17th-communist-party-congress.html>