<http://schema.org/target>
"http://midwayusa.com/s?userSearchQuery={userSearchQuery}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.midwayusa.com/sweepstakes?cm_sp=HomeRotator-_-Rotator-_-SpotOne&cm_sp=os_Tier2-_-Sitka_Sweepstakes-_-Rotator>