<http://schema.org/description>
"Apple has acquired the app search and discovery platform Chomp in order to rebuild the way that apps are searched for and discovered on the App Store, reports MG Siegler of Techcrunch. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/02/24/apple-acquires-chomp-to-make-its-app-store-search-and-discovery-actually-useful/>