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"Love 'em, ignore 'em or pay a buck to get rid of them, mobile ads are more than just a waste of space, they're almost a necessary evil. To that effect, Google Maps is populating its search results with local -- and hopefully relevant -- AdWords starting today. Let's say you're looking for a taqueria in Bushwick, Brooklyn; if you're running the latest version of the app, an ad for Tortilleria Mexicana Los Hermanos could appear at the bottom of your screen. Tapping it brings up a card with review ratings, a call shortcut and sharing buttons. From what we've seen, it's unobtrusive and actually kind of helpful, unlike some of Mountain View's other advertising experiments. Now, about those tacos..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2013/08/08/google-adds-local-business-adwords-to-maps-app/>