<http://schema.org/keywords>
"\u00E2\u0080\u009Chow to succeed in business without really trying\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2011/04/11/tooth-and-claw-john-lahr>