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"Mashable has had a blockbuster year: We now serve a community of more than 15 million monthly unique readers and have broken a traffic record every month of 2011.  This growth has enabled us to build an ad sales team (having taken ad sales in-house this year) and to move to a spacious new office in New York City, having outgrown our previous space within less than a year.  (We've also increased our collection of Nerf guns to an artillery of five, and hope to continue this expansion.)  \nWe thank you, our readers, for helping us grow faster this year than ever before and achieve our mission: to empower and inspire people by spreading knowledge of social media, technology and digital culture.  Together, we're chronicling the digital revolution.\nToday we're excited to announce some changes to further that mission.  We're launching two new channels, Entertainment and U.S. &amp; World, bringing expanded coverage of topics that are already popular with our readers.  \nOur Entertainment channel, presented by Samsung Mobile, will report on how technology is changing the way that entertainment media is created, marketed and consumed.  From TV to film, music, print and online media, we're keen to explore this new era for entertainment. \n\nSEE ALSO: Welcome to Mashable Entertainment\nOur U.S. &amp; World channel, meanwhile, will report on how social and digital media are reshaping the world around us: politics, social good, current events and global culture.  With the Arab Spring, we've seen social media play a role in real-world revolutions: We think the global impact of these new technologies is just beginning.\nWe're also excited to add a fresh face to our editorial leadership this week.  \nAdam Ostrow, our editor in chief (above, left), has led Mashable to a tenfold increase in our audience in his four years in the role: Adam has been promoted to SVP of content and executive editor and will lead our editorial strategy going forward.  \nMeanwhile, Lance Ulanoff, a 25-year tech-industry veteran and award-winning journalist (above, right), joins us as editor in chief.  Lance was most recently editor in chief of PCMag.com and senior vice president of content for Ziff Davis. We welcome Lance's vast experience as we expand both our team and our coverage.\nWhat remains is to thank you again \u2014 our community \u2014 for your unbridled passion about social media, technology and the digital revolution.  We too are fascinated by this world in transition.  We hope you'll join us as we continue our near-obsessive coverage of social, technological and digital innovations \u2014 all of which are leading to miraculous new ways to consume cat videos."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/09/13/mashable-new-channels/>