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"UKTV has announced new Freeview channel Drama. The station will launch on July 8 and feature shows including Pride and Prejudice, Catherine Cookson&amp;#039;s The Cinder Path, Sharpe, Tipping The Velvet, Auf Wiedersehen Pet, Cranford and Lark Rise to Candleford.  UKTV controller Emma Tennant said: &amp;quot;Drama is targeted at a different audience demographic than our other highly successful free-to-air channels, Dave, Yesterday and Really. &amp;quot;The channel is aimed at people who simply love drama and want to watch critically-acclaimed shows that have absolutely defined the landscape of British television.&amp;quot; She added: &amp;quot;I am very passionate about the subject and discussing the programmes that will create Drama&amp;#039;s schedule has just been brilliant fun. &amp;quot;I&amp;#039;m genuinely excited about the launch of Drama both as a viewer and as controller.&amp;quot;  General manager of drama Adrian Wills added: &amp;quot;Drama lovers&amp;#039; prayers have been answered. &amp;quot;This channel represents the best drama content within the genre and we are confident that viewers will enjoy these celebrated shows.&amp;quot; The channel is UKTV&amp;#039;s first new station since the launch of Really in May 2009. The stated target audience for the Drama is ABC1 adults and the channel will have a logo and idents from DixonBaxi. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a478229/uktv-launches-new-freeview-channel-drama/>