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"UK retailers have called for a Wii U price cut in order to boost sales. Buyers from chains including Tesco, Sainsbury&amp;#039;s and ShopTo have told MCV that the device needs a &amp;quot;killer app&amp;quot; if it is to succeed. Gallery - Wii U launch titles in pictures:  Tesco buyer Jonathan Hayes said: &amp;quot;Wii U has not caught the public&amp;#039;s imagination yet. &amp;quot;We need a killer app to drive sales, and a big marketing push to clearly communicate what Wii U is all about - it will probably be better to focus on the premium edition to do this.&amp;quot; The sentiment was echoed by Sainsbury&amp;#039;s and ShopTo, who believe Nintendo needs to better communicate the console&amp;#039;s selling points. &amp;quot;A new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond,&amp;quot; explained Sainsbury&amp;#039;s buyer Gurdeep Hunjan. &amp;quot;Nintendo needs to show there&amp;#039;s a wide range of games available and on the horizon so consumers see Wii U as a good long-term investment,&amp;quot; ShopTo&amp;#039;s James Rowson added. Independent retailers, meanwhile, were more vocal about the need for a price cut. &amp;quot;A price drop on the console or extremely competitive bundle options to encourage consumer take-up would be ideal,&amp;quot; said Grainger Games&amp;#039; commercial director Simon Peck. Xbite founder Nick Whitehead agreed, adding: &amp;quot;Both the machine and software prices are too high to compete. The price point needs looking at but this alone will not fix the issue.&amp;quot;  Nintendo recently lowered its Wii U sales forecast after lower than expected festive sales, cutting the number of anticipated Wii U console sales from 5.5 million units to 4 million units by the end of the financial year. Despite the setback, Nintendo has ruled out a Wii U price cut in the near future. The company recently announced a host of new Wii U games as part of a Nintendo Direct conference. Highlights include two Legend of Zelda games, including a Wind Waker remake, and new Mario Kart and 3D Super Mario games. Watch the Wii U Nintendo Direct conference in full below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/wii-u/news/a459186/wii-u-price-cut-wanted-by-retailers-killer-app-needed-soon/>