<http://schema.org/headline>
"Are you smarter than a Mensa member? Take a test in Fort Worth this week to see"^^<http://www.w3.org/2001/XMLSchema#string>
<http://whateverblog.dallasnews.com/2013/07/are-you-smarter-than-a-mensa-member-take-a-test-in-fort-worth-this-week-to-see.html/>