<http://schema.org/description>
"My name is Oded Ben-David, and I&amp;#x27;m a co-founder at Iridize -- a service for enhancing website user-experience through on-screen guidance.  Documentation is important to new users of a software product, yet it&amp;#x27;s typically added as an afterthought.  Worse, users..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://dailyjs.com/2012/11/02/on-screen-guidance-intro/>