<http://schema.org/description>
"If you're looking to set your New Year's resolutions, you know that there aren't any checks and balances to make sure you've completed them, unless you've published them to the web ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/27/this-app-lets-you-blackmail-yourself-into-reaching-your-personal-goals/>