<http://schema.org/about>
"Let me get this straight. You want me to leave my house, go outside and run around like a bunch of Barenaked Ladies? And you'll give me $1,000 toward a cool camping trip if you like the picture I take? In so many words, this"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/natural-sciences/barenaked-ladies-say-get-outside-get-1000.html>