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"Leonard Nimoy passed away today at the age of 83. This post originally ran in May, 2013.&amp;amp;nbsp; It would appear that Audi has more than one (ahem) &amp;quot;iron&amp;quot; in the proverbial ad fire. In addition to its rampant Tony Stark tie-ins, the automaker is boldly going after Trekkies with its newest promo video, timed with the imminent release of J.J. Abrams&amp;#039; sophomore Star Trek effort, Into Darkness. The spot plays up a friendly rivalry between the Audi S7-driving new Spock, Zachary Quinto, and the original Spock, Leonard Nimoy, who rolls in a Mercedes-Benz CLS. It all involves golf, country clubs, Leonard singing about Bilbo Baggins...and, well, you just need to watch how it all plays out as the pair cruises to the club at impulse power on a loser-buys-lunch bet.  Come for the nerd appeal, stay for the bonus fun at the end.      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.roadandtrack.com/car-culture/a4434/go-car-culture-ads-audi-spock-vs-spock-advertisement/>