<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/theguardian/first-world-war/road-to-war"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/theguardian/first-world-war/road-to-war/2008/nov/08/all>