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"Big Brother will be sponsored by Freederm, after the skincare brand signed a multi-million pound deal. Freederm served as the main sponsor for the show during its final series on Channel 4 last year. The multi-platform sponsorship includes the main show, Celebrity Big Brother and spinoff Big Brother&amp;#039;s Bit On The Side, reports Brand Republic. The company&amp;#039;s branding will appear on all marketing for the reality series, which debuts on Channel 5 next month, hosted by former winner Brian Dowling. It will also feature on an official Big Brother app, which will allow users to vote in evictions.      &amp;quot;Freederm is a brand that wants to be associated with fresh, modern and innovative partners,&amp;quot; brand manager Virginia Mellis said. &amp;quot;In Channel 5 and Big Brother we have achieved that objective.&amp;quot; Nick Bampton, commercial sales director of Channel 5, added: &amp;quot;Big Brother is a unique fame-building property and in Freederm we have found a likeminded organisation that believes in the value of a broader partnership arrangement.&amp;quot; Channel 5 is said to be continuing to discuss further opportunities with other brands for potential product placement and licensing deals.  A new Big Brother promo featuring ex-housemates will debut  on Channel 5 at 9.55pm tonight.  &amp;gt; Big Brother first trailers air on Channel 5: Video &amp;gt; Big Brother new eye logo revealed by Channel 5      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/big-brother/news/a332387/big-brother-secures-sponsorship-from-skincare-brand-freederm/>