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"President Obama may be enormously influential in the real world, but when it comes to online influence, he's got nothing on Justin Bieber \u2014 at least according to Klout. \nThe social analytics measurement tool published the various Klout scores of the 2012 Time 100 \u2014 Time magazine's list of the most influential people of the year. \nA shift in what drives influence greatly impacted the movers-and-shakers who landed on this year's list. Justin Bieber is the only person with a perfect 100 Klout score, perhaps thanks to his \"beliebers.\" Bieber made last year's Time 100. Other high scorers are Rihanna (95), Lady Gaga (94) and Barack Obama (92) \u2014 all on this year's list. Mashable's own Pete Cashmore ranks high, too, with a Klout score of 89. \nMore than half (53%) of the Time 100 had Klout scores because they were participating in social media. The average Klout score of the group is 62. \nKlout typically doesn't produce rankings lists because the site's purpose is to help everyone understand and benefit from their online influence, Lynn Fox, who wrote the rankings post, replied in an email message. Fox points to the opening letter Time Editor Rick Stenge wrote for the TIME 100 issue in which he basically says never has it been easier to reach a mass audience and drive opinion than with the use of social media tools. \"Before microphones and television were invented, a leader had to stand in front of a crowd and bellow. Now she can tweet a phrase that reaches millions in a flash,\" he wrote. \nNot all people on the Time 100 are active on social media. Two notable examples are Manal al-Sarif, the Saudi Arabian woman who was jailed for driving because it's illegal in her country, and Samira Ibrahim, who protested forced virginity tests in Egypt. \n\"We define influence as the ability to drive action, and we find that keeping up a steady cadence of quality content inspires people to stay engaged with you online,\" Fox wrote in an email message. \nCare to share your Klout score? How important is it to be influential on social media if you want to be influential in the real world? Tell us in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/04/20/klout-time-magazine-100/>