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"Some of the largest names in the music industry will come together on Wednesday night for \"12.12.12 The Concert for Sandy Relief,\" and through several live streams and social media integrations, the charity concert will reach an unprecedented amount of people.\n\"This has become a global event,\" Zena Burns, VP of digital programming platforms for Clear Channel Media and Entertainment, told Mashable. \"Between TV, radio and online streaming on YouTube, Hulu, AOL, iHeartRadio and Time Inc brands, the concert will reach nearly 2 billion homes worldwide as the most widely distributed music event in history.\"\nBon Jovi, Eric Clapton, Dave Grohl, Billy Joel, Alicia Keys, Chris Martin, The Rolling Stones, Bruce Springsteen &amp; The E Street Band, Roger Waters, Kanye West, Eddie Vedder, The Who and Paul McCartney will perform at the one-night concert at 7:30 p.m. EST at New York City's Madison Square Gardens, benefitting victims of Hurricane Sandy through the Robin Hood Relief Fund.\nFoursquare, Facebook, Tumblr and GetGlue, among other social networks and apps, will help spread 12-12-12's far beyond New York City. \nMore than 2 billion people will have access to the concert through 34 TV broadcasts across the globe. The 12-12-12 concert will be streamed on nearly 30 websites, including YouTube, MTV.com, Hulu and Myspace. Several movie theaters in New York, New Jersey and Connecticut will screen the concert as well. SEE ALSO: 7 Ways to Help Victims of Superstorm Sandy Online\n\nBeyond watching the concert on TV, online or listening on the radio, there are a number of ways you can participate in the historic event on social media. Foursquare will offer a single-day badge \u2014 the Be Robin Hood badge \u2014 which you can unlock by checking in anywhere in the world with the hashtag #121212concert. The first 25,000 checkins will trigger $10 donations from Samsung Galaxy, up to $250,000. It's the first time Foursquare has allowed badges to be unlocked solely by using a hashtag once (badges are usually tied to real-world actions or specific locations) and its the geo-location network's largest donation campaign tied to an event.\nYou can give one of Facebook's new charitable Facebook Gifts to 12-12-12, one of the new product's launch partners, which will go to the Robin Hood Relief Fund. Several of the performers, including Martin, Joel, Springsteen and Vedder, will stream the concert from their own Facebook pages.\nGetGlue will have special 12-12-12 stickers for viewers who check in, Shazam will present a pre-show promotion and is providing tech support for the event, and Tumblr is promoting the 12.12.12 Concert across the platform.\nThere will be curated feeds of tweets with the hashtag #121212concert on display at Madison Square Garden during the performance, powered by Twubs. Entertainment service Mahaya, which is launching in conjunction with 12-12-12, will host a post-show recap.\n\"It's a really unique group of people working on this and leveraging social to make an impact,\" Harish Bhandari, Robin Hood digital media manager, told Mashable. \n\nThe same trio who produced 2001's \"Concert for New York City\" \u2014 John Sykes of Clear Channel Media and Entertainment, Jim Dolan of The Madison Square Garden Company, and Harvey Weinstein of The Weinstein Company \u2014 are behind the 12-12-12 concert.\nEvery dollar made from ticket sales will go directly toward Sandy relief, due to the generosity of the sponsors, organizers and Robin Hood's board of directors. Robin Hood will distribute the funds to different community non-profits in New York, New Jersey and Connecticut. The anti-poverty non-profit, with the help of McKinsey analysts, have determined how to best use the funds raised to reach those most in need following the devastating storm. \n\"A lot of our partners are the traditional food banks and housing services, but we've searched for new partners to help us figure out how we're going to approach this task,\" Bhandari says.\nThough it will take years to repair all of Sandy's damage to communities in the New York tri-state area, the concert's organizers hope to make a dent in the fundraising needed to repair homes and lives.\nWill widespread live streaming and social media elevate the 12-12-12 concert to an unprecedented level? Let us know in the comments if you'll be tuning on Wednesday night to watch."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/12/11/121212-sandy-benefit/>