<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FPETA-s-Giant--Elephant--to-Confront-Potential-Circusgoers-in-Raleigh.aspx>