<http://schema.org/description>
"The (Holland-based) CoffeeCompany got \u00A0a lot of publicity\u00A0recently because they\u00A0continuously change the names of their Wi-Fi networks to persuade visitors to order more coffee. A ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2008/12/16/what-did-you-name-your-wi-fi-network/>