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"Ace Metrix, a Mountain View company that specializes in television and video analytics, has landed $8 million in funding from advertising giant WPP and VC firms Hummer Winblad Venture Partners, Leapfrog Ventures and Palomar Ventures.\r\n\r\nThe company's software-as-a-service products are designed to give both television and online video advertisers actionable insights through data. Ace Metrix claims it can &amp;quot;measure creative effectiveness for every ad, every single time, in real time&amp;quot;.\r\n\r\nJust last week, the company signed up Samsung as a client.\r\n\r\nAt the heart of the Ace Metrix product portfolio is Ace Metrix LIVE, essentially a database with more than 16,000 scored TV and online video ads across 75 categories, each with more than 12,000 quantitative and qualitative data points.\r\n\r\nIt helps the company make cool lists like this one: The Top Ads of 2011.\r\n\r\nAce Metrix is led by CEO Peter Daboll, who was formerly a high-ranking exec at companies like Yahoo, comScore, MarketTools, Advertising.com and Nielsen.\r\n\r\nAccording to CrunchBase data, Ace Metrix has raised close to $20 million to date.\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/05/29/ace-metrix-raises-8m-from-wpp-others-for-on-demand-tv-and-video-analytics-platform/>