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"Fox has pitted The X Factor judges against each other in a Twitter battle, urging fans to vote for their favorite judge with hashtags. The winner will be revealed during the show's season premiere Wednesday and Thursday.\nBritney Spears, Demi Lovato, Simon Cowell and L.A. Reid each chose their own hashtag for the competition:\n\n\nThe judges, their fans, former contestants and celebrities have rallied since Monday to sway the votes. \n\nAn amazing day, I also saved ten rescue puppies from drowning. #mrniceguy @thexfactorusa\n\u2014 Simon Cowell (@SimonCowell) September 10, 2012\n\n\nCan't wait to watch my girl @ddlovato on @thexfactorusa tomorrow! You got this Demi! #GoodLuckDemi #QueenD\n\u2014 Kim Kardashian (@KimKardashian) September 11, 2012\n\n\nMy fav X Factor judge is @la_reid! because #ImEpic\n\u2014 Avril Lavigne (@AvrilLavigne) September 12, 2012\n\n\nWho's watching @thexfactorusa tonight? I know i am! Oh. And #ItsBritney i love @britneyspears.\n\u2014 Josh krajcik (@joshkrajcik) September 12, 2012\n\nThis isn't the first time an entertainment brand has implemented hashtag voting to incite buzz for a show. Most recently for the Video Music Awards, MTV asked people to vote with hashtags in the Most-Share Worthy Video category, attracting 50 million tweeted votes over the course of nine days.  \n\nSEE ALSO: Britney Spears, Demi Lovato Break \u2018X Factor\u2019 News on Twitter, Path\nThe X Factor last year became the first TV competition to tally DM votes to help determine a winner.\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/09/12/x-factor-premiere-hashtag-war/>