<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/crowneplaza/hotels/gb/en/marlow/fhlbk/hoteldetail?cm_sp=OSMEU-HI-GB-EN-HPD13-AIX-MHR-slough.html>