<http://schema.org/description>
"Layar, the Amsterdam based company that brings augmented reality to your phone (we covered them from the start, including the launch of their API and the introduction of 3D objects) ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2009/10/14/popular-android-app-layar-iphone/>