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"The Phoenix Suns is the latest sports team to launch a social network to attract fans online.  PlanetOrange.net is the team's new site, which was created in conjunction with KickApps, featuring iStreamPlanet for this white label solution.  Based on Microsoft's Silverlight technology, iStreamPlanet offers the site's streaming media player.  \nSo what can a Suns fan expect on PlanetOrange?  The usual.  A personal profile, basic media-sharing, blogs and discussion boards.  All the while, the Suns get a new and direct connection with fans, for all sorts of promotional purposes.  I expected to see some more interesting video content coming from the team, especially with the use of the branded iStreamPlanet player, but I suppose that would be reserved for the team's main website.  \nThere are some behind-the-scenes videos that you can check out, which I suppose is there to give you a more personal look at the team's players and coaches.  There's also, of course, the videos that have been submitted by other users.  In all, this is well put together for a social network of this nature.  And the Suns are generally dedicated to the fans, so its no surprise that the team has launched a social network.  \nThis is one team that works with fans and secondary ticket markets in order to further promote games and earn extra revenue from inflated ticket prices, which is something the New England Patriots is being more strict with, and is currently battling StubHub in court.  The Utah Jazz and Indianapolis Colts have launched social networks in the past few months, while KickApps continues to add services and options to its white label solutions, with the recent inclusion of joomla.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/11/01/phoenix-suns-planetorange-kickapps/>