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"Disney considered buying viral media website BuzzFeed but did not want to shell out the $1 billion asking price, according to a report.\nDisney would later go with Maker Studios, the YouTube-centric video production company, according to Fortune.\nSee also: 20 Funniest YouTube Videos According to Reddit\nMaker cost Disney $500 million, but could add another $450 million if the video producer hits certain incentive targets, bringing it close to the $1 billion asking price of BuzzFeed.\nThe acquisition of Buzzfeed would have given Disney a serious digital beachhead, particularly if it had also gone through with the Maker purchase.\nDisney has shown it is not shy in paying for major media brands, buying pixar in 2006 for $7.4 billion, Marvel in 2009 for $4 billion and Lucasfilm in 2012 for $4 billion. Those moves have given Mickey Mouse plenty of company with a wide variety of intellectual property.\nFortune noted that while Buzzfeed has grown into one of the most successful digitally native media companies, it does not retain much intellectual property that Disney could utilize.\nBuzzFeed declined to comment. Disney did not immediately respond to request for comment.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/04/28/disney-buzzfeed/>