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"The BBC has today completed the phased relaunch of the CBBC website, introducing a refreshed visual design and improved functionality.  Phil Buckley, BBC Children&amp;#039;s portfolio and product manager at BBC Future Media, said that relaunching the children&amp;#039;s website has proved a &amp;quot;surprisingly perilous business&amp;quot;. The first iteration of the CBBC website was launched in 1995 by presenter Toby Anstis, but the site was redesigned in 2007, leading to a negative reaction from some users. On a BBC comments forum, one person wrote after the relaunch: &amp;quot;I have a distraught 4-year-old managing to say through the tears, &amp;#039;I want the old website&amp;#039;.&amp;quot; Writing in a BBC blog posting published today, Buckley said that it was with &amp;quot;some trepidation&amp;quot; that his team completed the latest relaunch of the CBBC site, although there have been largely &amp;quot;positive reactions&amp;quot; so far.  In January, the BBC announced a major restructure of BBC Online under the new Putting Quality First strategy, including a 25% reduction in the division&amp;#039;s budget, the closure of hundreds of websites and the loss of up to 360 jobs. Putting Quality First also placed greater importance on making CBBC&amp;#039;s online products more distinctive, providing a digital hub for &amp;quot;tomorrow&amp;#039;s licence-fee payers&amp;quot;. Towards that aim, the new CBBC site increases collaboration between the technology and editorial teams, making great children&amp;#039;s content more easily accessible.  The relaunch process began in February, starting with a more easily navigable format involving a database-driven design showcasing the breadth of CBBC content available. Today, the BBC has completed the relaunch by introducing a new visual design, maintaining elements of the old look but with &amp;quot;better functionality&amp;quot;. Buckley said that the new site has been &amp;quot;heavily user tested to positive reactions&amp;quot;, but that a team is still working on the project to fix any issues flagged by users.  &amp;quot;Personally I am hugely proud of this release, and I hope that the way we have managed the change and the website as a whole are testimonies to increasing collaboration between tech and editorial - great content, easily surfaced - as promised in the recent announcements around Putting Quality First,&amp;quot; he added. &amp;quot;I would again like to thank the team for their tremendous efforts in getting it out; do let me know if the changes have made you laugh or cry.&amp;quot;  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a314152/bbc-completes-cbbc-website-relaunch/>