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"Apple's iPad business is booming, but the company isn't letting up on marketing the devices. A new ad for the iPad 2 presents it as a lifestyle companion for your cooking, work, learning and reading, among other activities.\nThe ad, from longtime agency TBWA\\Media Arts Lab, continues the approach of previous iPad 2 commercials, basing the pitch around a simple open-ended setup. In the last ad, it was \"If you asked.\" It began, \"If you ask a parent, they might call it intuitive...\" and continued a series of \"If you asked\" scenarios. \nThe latest setup is \"We'll always,\" which starts, \"We'll never stop sharing our memories or getting lost in a good book. We'll always cook dinner and cheer for our favorite team,\" which leads to the kicker: \"But how we do all this will never be the same.\" (In an interesting side note, the ad shows a child who has spelled out the word \"lion,\" a possible nod to the company's new Mac OS.)\nGiven Apple's success, it's hard to second-guess the \"product as hero\" approach, which is strengthened by a warm voiceover by actor Peter Coyote. While there's nothing new in the ad, it continues Apple's attempts to woo fence-sitters who may be intimidated by the technology."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/07/25/apple-ipad2-ad/>