<http://schema.org/description>
"The concept of the Android 'launcher' only really reached a wide audience outside hardcore mobile geeks with the launch of Facebook Home earlier this year. While that product ended ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/10/15/aviate-a-smart-new-android-homescreen-built-for-the-age-of-context/>