<http://schema.org/description>
"A nice WebmasterWorld thread asks other SEOs how they go about competing against sites who use link buying as a tactic.  You own a site, you SEO a site but you do not want to venture into the gray spa"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/link-buying-competition-13358.html>