<http://schema.org/description>
"Everyone knows a &amp;quot;great little place&amp;quot; somewhere, don't they? Whether it's a little bar off the beaten track, or a pizza place that escapes the throngs of weekend or tourist ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/10/28/great-little-place-this-crowdsourced-startup-wants-to-help-the-world-find-hidden-gems/>