<http://schema.org/description>
"&lt;p&gt;When Johnston Metalwork decided to add pretreatment to its shop, it didn't want anything complicated, meaning no wastewater treatment or lots of chemicals to deal with...&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pfonline.com/articles/keeping-pretreatment-simple>