<http://schema.org/description>
"Not only was Sunday's Super Bowl the most viewed sporting event ever on television, it was the most viewed television program ever with a whopping 111.3M viewers.  That's pretty impressive ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/02/06/highest-rated-us-television-program-ever-super-bowl-46-saw-13-7m-related-tweets/>