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"Each year the Mashable Awards honors the best in digital media, companies and personalities.  This year, we have 196 nominees across 4 majors categories up for 28 total awards.  As always, you, our readers get to choose the winners.  The Mashable Awards will be decided over the next few weeks by popular user vote.\nYou can vote once per category each day until Dec. 16.  Winners will be announced on Mashable Dec. 19, and will be honored at MashBash CES Jan. 11, 2012, during the 2012 International CES convention at 1OAK, the hot new nightclub at the Mirage hotel in Las Vegas.\nTo learn more about all the finalists and what they did this year, visit the links below.  Or check out the entire list of nominees here.\nMeet the 2011 Mashable Awards Nominees for Social Media\n\nBest Social Network\nUp-and-Coming Social Media Service\nMust-Follow Actor or Actress on Social Media\nMust-Follow Musician or Band on Social Media\nMust-Follow Athlete on Social Media\nMust-Follow Media Personality on Social Media\nMust-Follow Business Personality on Social Media\nMust-Follow Non-Profit on Social Media\nMust-Follow Politician on Social Media\n\nMeet the 2011 Mashable Awards Nominees for Technology\n\nBest Smartphone\nBest Mobile Game\nMost Useful Mobile App\nMost Innovative Mobile App\nMost Useful Tablet-Based App\nBest New Gadget\n\nMeet the 2011 Mashable Awards Nominees for Business\n\nViral Campaign of the Year\nMost Innovative Use of Social Media for Marketing\nMust-Follow Brand on Social Media\nBest Branded Mobile App\nBest Social Good Cause Campaign\nDigital Company of the Year\nBreakout Startup of the Year\n\nMeet the 2011 Mashable Awards Nominees for Entertainment\n\nGame of the Year\nViral Video of the Year\nBest Music Service or App\nBest Online Video Streaming Service or App\nMost Social TV Show\nBest Social Movie Campaign\n\nClick here to vote!\r\n\nThe 2011 Mashable Awards Are Presented by Buddy Media\n\n\u00A0\nBuddy Media is the social enterprise software of choice for eight of the world's top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/11/26/mashable-awards-nominees/>