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"  My first, completely unnecessary bra was a 32A. Eventually I graduated to a 34B, but Cosmo&amp;#039;s resident lingerie expert recently felt me up and informed me that I&amp;#039;m probably a 32C. There have been many Oprahs about this issue: We&amp;#039;ve had boobs for at least a decade, we wear bras every day of our lives (when we can bear it), but why the F don&amp;#039;t any of us seem to know our real bra size? It&amp;#039;s really an epidemic; studies say the majority of breast-havers are waltzing around with the wrong bra size.  Enter Jockey, the no-frills brand known for its T-shirt material bras, with a proposed solution: Scrap the old A, B, C bra sizing altogether. Today they unveiled a brand new system, eight years in the making, that focuses on your breast shape\u2014cone boob girls, rejoice!\u2014and a nuanced rubric of 55 different sizes, like 1-30, 9-42, and 7-36, according to The New York Times. In something of a Warby Parker of Titties model, Jockey wants us to order a $20 plastic cup sizing kit (which they&amp;#039;ll refund with a $19.95 rebate, so not sure of the point) from its Website to help us determine our brand new bra size. If they have their way, you&amp;#039;d squish your boobs into various cups, measure your ribcage, then be compelled to buy its $60 Jockey Bra.  &amp;quot;Not only are we changing the fit, we&amp;#039;re changing the whole product,&amp;quot; a Jockey exec told the Times.  Sounds like this is the biggest bra breakthrough since the Otto Titzling number in Beaches. But chances are I&amp;#039;ll be too lazy to get online and pay $20 for a chicken cutlet sizing kit, measure my breasts, and then go find the right Jockey Bra. For $60. Isn&amp;#039;t it hard enough to get girls, and by girls I mean myself, to put on a bra in the first place? Photo Credit: istockphoto Follow Michelle on Twitter. "^^<http://www.w3.org/2001/XMLSchema#string>
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