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"Starbucks is launching a QR code program designed to let consumers learn more about its coffee.\nThe codes, created by Scanbuy, have already started appearing at some Starbucks locations and in ads in popular magazines like People and in daily newspapers as well as on billboard ads. The ads promote Starbucks' mobile payment app and give additional information, often in video form, about coffee sold at the stores beginning with Caffe Verona. \nMike Wehrs, CEO and president of Scanbuy, says one QR code might, for example provide a sample of music that people listen to in the region where the coffee was picked or a description by some coffee experts about what makes that coffee unique.\n\"This is bringing to to the Starbucks consumer the ability to interact,\" says Wehrs. \"We can show a very evolved shopping experience through some advanced technology.\"\nA Starbucks rep confirmed the company is working with Scanbuy on the initiative, but offered no further details. Scanbuy has previously worked with The Home Depot and Taco Bell, among others, on QR code campaigns. Though QR codes are often used to provide promotional content, like movie trailers or provide discounts, The Home Depot used them to help DIYers with instruction videos and Taco Bell's program was linked to sponsorship of MTV's Video Music Awards.\nStarbucks has employed QR codes before, including a scavenger hunt which tied to a partnership with Lady Gaga in May. \n\n\n\r\nBONUS: 15 Beautiful and Creative QR Codes\r\n\n\r\n\n\n15 Creative QR Codes [PICS]\n\n\n\n\n\n\n\n1. Ayara Thai Cuisine\n\nDesigned by Paperlinks, a charming elephant drawing adds a dash of Asia to this LA restaurant's QR code.\n\n\n\n\n\n\n\n\n\n\n2. True Blood\n\nHBO's True Blood season 3 was the first TV series to get a designer QR code in an ad, thanks to a collaboration between Warbasse Design, .phd agency and SET Japan.\n\n\n\n\n\n\n\n\n\n\n3. Magic Hat Brewing Company\r\n\nThis clever code from Patrick Donnelly is made up of bottle tops and links to the beer company's mobile optimized Facebook page. \n\n\n\n\n\n\n\n\n\n\n4. Help Japan Now\n\nChances are you've already seen SET's \"Help Japan\" design. As well as extending the code to make an instantly recognizable red cross, the faux parts of the code contain related symbols for an arresting overall effect.\n\n\n\n\n\n\n\n\n\n\n5. Louis Vuitton\n\n\nAnother SET creation, QR codes get playful with a dose of Takeshi Murakami-influenced design for Louis Vuitton's mobile website\n.\n\n\n\n\n\n\n\n\n\n\n\n6. Corkbin\n\nWine app Corkbin gets the Paperlinks treatment with a design that co-ordinates with, and even features, its distinctive logo.\n\n\n\n\n\n\n\n\n\n\n7. Disney\nCliffano Subagio spotted these awesome Disney codes in Japan where QR is a well established marketing tool.\n\n\n\n\n\n\n\n\n\n\n8. Discover LA Tourism Bureau\n\nThis Paperlinks code is both cool and calm with made-you-look palm trees that add a special design touch.\n\n\n\n\n\n\n\n\n\n\n9. Pac-Man\nAn experimental design from Patrick Donnelly, we love the witty, retro appeal.\n\n\n\n\n\n\n\n\n\n\n10. Greenfield Lodge\n\nThe dots from Greenfield Lodge's floral logo are replicated throughout the design to great effect.\n\n\n\n\n\n\n\n\n\n\n11. M&amp;Ms\nAnther concept design from Patrick Donnelly, we like the idea of arranging real-life objects into a scannable code.\n\n\n\n\n\n\n\n\n\n\n12. The Fillmore Silver Spring\r\n\nPaperlinks added musical instruments into this concert venue's design, a neat way to tease consumers into reading the code. \n\n\n\n\n\n\n\n\n\n\n13. Burtonwood &amp; Holmes\n\nArtists Tom Burtonwood and Holly Holmes have fun by extruding the classic code design with a code-within-a-code concept.\n\n\n\n\n\n\n\n\n\n\n14. The Wine Sisterhood\n\nAs well as integrating elements from the group's logo, we like how Paperlinks made the design appear painted with wine.\n\n\n\n\n\n\n\n\n\n\n15. TIME\n\nThese striking TIME covers from SET show just how creative you can get with QR codes.\n\n\n\n\n\n\n\n\n\n\nBONUS: Farmville\nPatrick Donnelly is such a QR code enthusiast, he spent months on Farmville \"growing\" a design!\n\n\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/10/26/starbucks-qr-codes/>