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"Social bookmarking site Mr Wong attracted some criticism in the Mashable comments a few weeks back, and again this week, for offending Asian Americans.  The 8Asians blog was outraged by the site, saying: \"But seriously, one of their web badges has the slogan \u201Cping pong, king kong, Mister Wong.\u201D Which I, of course, interpret as \u201Cching chong, Mister Wong\u201D and get INCREDIBLY F*CKING ANGRY.\"  The name, and the original logo of a bookish Chinese man, were offensive to some, with our commenters adding:\nWow, what better way to reminisce about all those old coolie stereotypes than by celebrating them through Web 2.0! I've already trademarked Mr. White Honky's Favorite Sites, but I think it may be too long to remember.\u2014It's not so much the name that is questionable, more the cliched stereotyped image of Mr. Wong that comes along with it. I really hope they get rid of that on the US beta at least, otherwise there'll be some angry Asian Americans out there.\nThe CEO contacted us today to say that they never meant to cause offense, and they've now removed the character from the logo (he remains in the favicon, but I'm sure that will get switched, too).  He also issued an apology on the site's blog.\nThese kinds of clashes seem inevitable when companies launch globally: what's culturally acceptable in one place is a hanging offense elsewhere.  Often, as in this case, people are puzzled by the fact that they caused any offense at all.  The \"racist\" label, however, is one that all startups will want to stay a million miles away from, even if they don't fully understand their infraction.  It's something we'll bear in mind when writing our next article: Top Ten Most Racist Startups (kidding, kidding!)."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/07/27/mister-wong-not-racist/>