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"The cast of Zindagi Na Milegi Dobara has embarked on a six-city road trip in a black Range Rover to promote the film.  The man behind the unique marketing strategy is Ritesh Sidhwani, co-owner of Excel Entertainment. The film&amp;#039;s director Zoya Akhtar said: &amp;quot;It was Ritesh&amp;#039;s idea. The idea was to keep the promotion in sync with the story of the film.&amp;quot; The film tells the story of how the lives of three men change when they go on a road trip.  The cast set off from Mehboob studio on July 7 and travelled through five cities - Surat, Baroda, Ahmedabad, Udaipur and Jaipur - arriving in Delhi on July 10, where they will host a concert in Gurgaon. The three stars of the film, Hrithik Roshan, Abhay Deol and Farhan Akhtar, expressed their excitement about the trip. &amp;quot;We are very charged up. It&amp;#039;s very exciting,&amp;quot; Farhan Akhtar told IANS. &amp;quot;We would get to see very good places. It&amp;#039;s great company, so I am very excited.&amp;quot; &amp;quot;For the first time I am going for such a long road trip in India,&amp;quot; said Dhoom star Roshan. &amp;quot;When we were shooting in Spain, then only we thought that we should do something like this in India. That&amp;#039;s what happening now. It&amp;#039;s exciting.&amp;quot;  Actor Abhay Deol had taken a similar road trip in India while working on director Dev Benegal&amp;#039;s film Road Movie.  When asked whether the road trip would be different this time around, he said: &amp;quot;In Road Movie I was driving a truck and here a Range Rover, so it would be a more luxurious trip I believe.&amp;quot; The film was shot in locations including Spain, Egypt and India. Zindagi Na Milegi Dobara releases on July 15. Watch the trailer for Zindagi Na Milegi Dobara below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/bollywood/news/a329119/zindagi-na-milegi-dobara-cast-on-indian-road-trip/>