<http://schema.org/headline>
"Win a copy of &amp;lt;i&amp;gt;The&amp;lt;/i&amp;gt; &amp;lt;i&amp;gt;Wonder Years:&amp;lt;/i&amp;gt; Complete Series box set"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/win-copy-wonder-years-complete-series-box-set-207093>