<http://schema.org/alternativeHeadline>
"Organic and fair trade ingredients are combined with non-nanoparticle zinc oxide to make Elemental Herbs' effective and safe sunscreens."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/health/fitness-well-being/blogs/elemental-herbs-a-safe-tinted-sunscreen>