<http://schema.org/alternativeHeadline>
"Repair the Rockaways is a Farmville-inspired digital fundraising platform where 'players' help to repair Superstorm Sandy-damaged homes by purchasing virtual bricks, no apple harvesting required."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/help-rebuild-homes-in-a-sandy-ravaged-community-farmville-style>