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"In a program that combines Like-gating and Groupon-like incentivizing, a product endorsed by Snoop Dogg will get cheaper as it garners Likes.\nSnoop, who has close to 10 million Facebook fans, began linking to a \u201CShop Snoop Now\u201D site on Thursday.  The F-commerce site features a line of FragranceRebel products from Parfums de Coeur. One product a day gets featured for the program. \nOn Friday, that product was BOD Man Really Ripped Abs 8 oz. Fragrance Body Spray, which started out at $7.99, but went down to $7.20 (10% off) when it got 100 \u201CLikes.\u201D At press time, the product hadn\u2019t yet gotten more than 200 \u201CLikes,\u201D which would have brought the cost down another 10%. The maximum discount is 30% off, at 300 \u201CLikes.\u201D \nA rep for dotbox, the company behind the Facebook promotion, says she believes the \u201CLikes\u201D discount is an industry first."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/06/03/snoop-dogg-facebook-likes/>