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"Quantcast, a service that lets anyone check stats and audience information about websites, announced this morning that it has raised $27.5 million in fresh funding from Cisco Systems and others.  \nThe company, whose competitors include services like Compete and Alexa, says it will use the funding primarily to expand its ad platform.  \nAs for why that\u2019s of interest to the increasingly diverse Cisco, the SVP and general manager of the company\u2019s Media Solutions Group Dan Scheinman said in a statement: \u201CQuantcast's approach and technology for delivering high-value, targeted advertising aligns with the needs of Cisco's customers, from service providers to media companies and ultimately consumers.\"\nThe round was co-led by Polaris Venture Partners.  Founders Fund and Revolution Ventures also participated."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/01/04/quantcast-funding/>