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"Beginning today, Yelp will provide business owners using the service with free mobile metrics that includes data on mobile checkins.\nThe additional metrics will now be included in the weekly newsletter \u2014 Your Business on Yelp \u2014 that business owners receive every Tuesday.\nMobile metrics will represent the user activity taking place in Yelp Mobile apps. This data could prove to be a very insightful supplemental for business users, especially given that 27% of all Yelp searches occur from within the Yelp iPhone app.\nThe following are the mobile metrics that business owners will now receive:\n\nNumber of times their business is viewed via a Yelp mobile app\nHow many calls were made to their business via a Yelp mobile app\nDirections to their business requested via a Yelp mobile app\nCheck-ins\n\nThe mobile metrics will help Yelp remain competitive with Foursquare's business dashboard, which provides business owners who claim their venue with checkin analysis. The competition between the two services can only be seen as a net positive for the average business owner, who will benefit from access to analytics and administrative features as the companies continue to try and best each other.\nFor now, Yelp business owners are limited to receiving the mobile metrics via the weekly newsletter, though Yelp does have plans to add them to the Yelp for Business Owners suite of tools.\n[img credit: Yelp]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/06/29/yelp-mobile-metrics/>