<http://schema.org/description>
"Blu-ray titles will start to pop up in your local Redbox kiosk over the next few months, and the company has talked the major movie studios into keeping the rental price at a sane level.\r\n\r\nThe ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/us/2010/06/04/blu-ray-rentals-at-redbox-to-cost-1-50-a-night/>