<http://schema.org/description>
"Google has apparently taken a step backwards in its efforts to be major player in the cable television advertising ecosystem, just as the first Google TV powered products are about ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2010/10/13/google-suffers-setback-in-tv-advertising-just-as-google-tv-about-to-hit-shelves/>