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"LAS VEGAS \u2014 Jennifer Lopez unexpectedly took the stage at a Verizon Wireless press conference Wednesday to talk about Latinos and wireless service.\n\u201CAs modern Latinos we do things differently, including how we shop for mobile devices,\u201D said Lopez.\nWith that in mind, she's launching Viva Movil, a new wireless store and online presence designed specifically for the Latino community. Lopez will serve as the Chief Creative Officer for the company and is also the majority shareholder. \nVerizon will be the exclusive wireless provider for Viva Movil, but it does not own a portion of the company.\nSEE ALSO: Jennifer Lopez to Premiere Music Video on Twitter\n\n\u201CLatinos love social networks and we\u2019re super active online,\u201D Lopez said, noting that Latinos spend an average of 1.5 hours more online than non-Latinos, and they enjoy sharing their online purchases with friends.\nViva Movil customers will be able to make purchases on Facebook. On both Lopez\u2019s and Viva Movil\u2019s Facebook page, customers will be able to select a device to buy and Verizon wireless plan and make a purchase. The company will have an online store presence as well.\nPlans will be the same Verizon wireless plans and pricing currently available in existing Verizon Wireless stores.\nViva Movil will also have special retail stores designed specifically for Latino customers. Stores will feature an entirely bilingual staff and will offer play areas for children who accompany parents to the store.\nThe first store will open on June 15 in \u201Ca busy New York intersection.\" The specific location wasn\u2019t named, but Lopez drew a square in the air \u2014 so Times Square is probably a good bet.\nStores are also expected to roll out in other big cities, such as Miami and Los Angeles, later this year.\nImage by Mashable"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/05/22/jennifer-lopez-verizon/>