<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2012%2F11%2F13%2Fbeagles-sent-as-pets-face-torment-death.aspx%3FPageIndex%3D13>