<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/politics/video/2012/sep/10/brendan-barber-britain-olympic-crusade-video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/politics/video/2012/sep/10/brendan-barber-britain-olympic-crusade-video>