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"Kevin Systrom has had quite the busy week.\nFresh from nixing his revamped terms of service that caused such a stir on Tuesday \u2014 and doing a 180-degree turn on those terms of service Thursday \u2014 the Instagram co-founder has launched a significant update to his iPhone app. \nThe update adds a brand-new photo filter, \"Mayfair\", which brings the app's total number of filters up to 20. Its previous update, just 10 days ago, also added a new filter, \"Willow\". This is a veritable flurry of new filters by Instagram's standards; prior to Willow, the app hadn't added any new filters since September 2011.\nHere's Mayfair:\n\nAlso in this update comes the ability to log in to Instagram via Facebook for the first time, without having to connect the two services in your settings. Given that Facebook's purchase of Instagram was wrapped up back at the end of August, this widely expected move is not before time.\nSEE ALSO: 5 Lessons From the Instagram Debacle\nOpen up your news tab in the app, and you'll see Instagram is touting Systrom's apology from late Thursday. In contrast to his first attempt to walk back the updated terms of service, which came across as a little condescending, it offers a clear and distinct \"sorry\" [emphasis ours]:\n\nEarlier this week, we introduced a set of updates to our privacy policy and terms of service to help our users better understand our service. In the days since, it became clear that we failed to fulfill what I consider one of our most important responsibilities \u2013 to communicate our intentions clearly. I am sorry for that, and I am focused on making it right.\nThe concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.\nBecause of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010.\nYou also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don\u2019t own your photos \u2013 you do.\n\nWhat do you make of the update, and are you relieved by Systrom's apology? Let us know in the comments.\nPhoto via iStockphoto"^^<http://www.w3.org/2001/XMLSchema#string>
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