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"  Cold cereal is losing its ground at the breakfast table. MSN Money reports that since the 1990s, the popularity of name-brand cereals has been plummeting \u2014 during a recent 12-month span, sales of cold cereals dropped by 2.5%. More from MSN: Cereals America No Longer Loves But the average American continues to spend approximately 13 minutes each day preparing and eating his or her AM meal. So if we&amp;#039;re not hearing the old snap, crackle, and pop of a bowl of Rice Krispies, what are we eating? According to a recent study conducted by foodchannel.com, approximately two-thirds of Americans eat breakfast every day. For AM eaters, eggs are the most common breakfast ingredient, appearing on the menus of about 50% of those surveyed, compared to 25% who said that they eat hot or cold cereal most of the time. For cereal fans, hot grains have experienced a resurgence of late, popping up on menus at McDonald&amp;#039;s, Starbucks, Jamba Juice, and now Chick-fil-A. That desire for hot foods in the morning goes beyond breakfast. Based on current market trends, research firm NPD Group predicts that the U.S. demand for &amp;quot;heat-and-eat&amp;quot; breakfast foods, like bagels and frozen pancakes, will surge over the next ten years. More from Delish: Best Places for Breakfast in the U.S. According to the Food Channel survey, some 25% of breakfast eaters in the U.S. opt to start their day with a meal at the office, which perhaps explains the boost in breakfast sales at the nation&amp;#039;s fast-food restaurants. McDonald&amp;#039;s, which last month reported unexpected second quarter growth, credits its increased profits in part to bolstered breakfast earnings, courtesy of an expanded menu of oatmeal and fruit smoothies. Other fast-food restaurants, including Wendy&amp;#039;s and Taco Bell, have also recently gotten into the breakfast market, and Chipotle is rumored to be considering rolling out breakfast burritos. QSR, the quick service trade magazine, estimates that for the year ending in March 2010, U.S. restaurants served an estimated 12 billion breakfasts, representing nearly 60% of the industry&amp;#039;s traffic growth over the past five years. Popular items? Breakfast sandwiches and more eggs. Quick Breakfasts to Make at Home        18 Quick Breakfasts      Easy Breakfast Recipes      7 Healthy Breakfast Sandwiches        9 Energizing Breakfast Recipes      13 Healthy Whole Grain Breakfasts      10 Easy Bake Breakfast Casseroles     "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/food/news/a37439/cold-cereal-declines-american-breakfast-preferences/>