<http://schema.org/description>
"A Google Webmaster Help thread has one webmaster who was trying to figure out why his site was not coming up for a search on its own name.  After some review, Googler, JohnMu, said the site has recent"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/020981.html>