<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinnexpress/hotels/us/en/dunfermline/dnfuk/hoteldetail?scmisc=OSMAM-EX-US-EN-MorePopDest_Glascow.html/directions>