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"Adobe has posted a series of &amp;#039;We Love Apple&amp;#039; adverts in major newspapers today as part of a dispute with Apple chief executive Steve Jobs. The adverts, which use a variation of the famed &amp;#039;I Love New York&amp;#039; design, have been placed in various publications in the UK and US, as well as on websites and technology blogs. They are the latest instalment in a bitter clash between Apple and Adobe over the latter&amp;#039;s web video technology Flash not being supported on the iPhone, iPod or iPad. Writing in a blogpost last month, Jobs described Flash as a &amp;quot;closed system&amp;quot; which runs counter to the &amp;quot;open standards&amp;quot; Apple creates for the web. He said that Apple will continue to ban Flash from its mobile devices due to &amp;quot;reliability, security and performance&amp;quot; issues, along with the fact that Flash was designed &amp;quot;for PCs using mice, not for touchscreens using fingers&amp;quot;. Jobs added that &amp;quot;letting a third-party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform&amp;quot;. Last month, Apple also decided to amend its iPhone Developer Program License Agreement so that all developers have to create apps to run directly on its devices, effectively banning software translation solutions such as Adobe&amp;#039;s CS5. In response, Adobe&amp;#039;s &amp;#039;We Love Apple&amp;#039; ad carries a list of 13 things that the company also loves as an attempt to shrug off Jobs&amp;#039;s criticism. &amp;quot;We love creativity. We love innovation. We love apps. We love the web. We love Flash. We love our 3 million developers. We love healthy competition. We love touchscreens,&amp;quot; said the ad. &amp;quot;We love our Open Screen Project partners. We love HTML5. We love authoring code only once. We love all devices. We love all platforms. &amp;quot;What we don&amp;#039;t love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.&amp;quot; Adobe founders Chuck Geschke and John Warnock also posted an open letter on the firm&amp;#039;s website discussing freedom on the World Wide Web. They argued that Adobe&amp;#039;s business philosophy is based on the importance of open markets on the net, but Apple is operating counter to that stance. &amp;quot;We believe that Apple has taken a step that could undermine this next chapter of the web - the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time,&amp;quot; said Geschke and Warnock. &amp;quot;In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody - and everybody, but certainly not a single company.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/news/a219887/adobe-launches-we-love-apple-campaign/>