<http://schema.org/description>
"The Irish Times first announced its Digital Challenge way back in February this year, an initiative it hoped would help it cement relationships and partnerships with new digital businesses. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/10/01/data-visualization-startup-getbulb-scoops-the-irish-times-e50k-digital-challenge-prize/>