<http://schema.org/keywords>
"\u00E2\u0080\u009Cwhat i wish i knew when i was 20: a crash course on making your place in the world\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2013/01/14/semi-charmed-life>