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"Years ago, the best prize kids could hope for in their cereal box was a plastic toy, but an international promotion from Nestle for the film Rio, which uses augmented reality, opens up some new possibilities. \nThe food giant is stocking more than 26 million cereal boxes in 53 countries (though not the U.S.) with augmented reality components. As shown in the video above, a hand card in the boxes can be recognized with a standard webcam to let kids interact with Blu, a character in the movie, in AR.\nThe campaign, handled by Dassault Syst\u00E8mes, is the latest collaboration between the AR/design company and Nestle, which have offered two other similar campaigns over the last two years. The effort is just one of marketers' recent attempts to take advantage of AR. Earlier this month, Unilever ran a well-received AR campaign in London's Victoria railway station for its Lynx brand.\nFor U.S. residents who\u2019d like to try the technology out, you can download a PDF of the hand card here."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/03/24/cereal-box-ar/>