<http://schema.org/headline>
"Cake Beauty: Last Chance Sale up to 70% Off plus Free Shipping on orders over $30"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bargainmoose.ca/cake-beauty-last-chance-sale-up-to-70-off-plus-free-shipping-on-orders-over-30/>