<http://schema.org/headline>
"Contest: Win A Signed Copy of &amp;lt;em&amp;gt;Louder&amp;lt;/em&amp;gt; and Get #Regrammed by Lea Michele!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.seventeen.com/life/a22773/lea-michele-instagram-contest/>