<http://schema.org/alternativeHeadline>
"MAC&amp;#x27;s New Cupcake-Inspired Line Is Its Sweetest Collection Yet! : Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2013/03/macs-new-cupcake-inspired-line>