<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/childrens-books-site/2012/jul/17/review-patrick-ness-knife-never-letting-go"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/childrens-books-site/2012/jul/17/review-patrick-ness-knife-never-letting-go?view=mobile>