<http://schema.org/headline>
"Shutdown's Arbitrary Effects, 'Airbnb for Dogs,' $1 Billion Startup: Oct. 11"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2013-10-11/shutdowns-arbitrary-effects-airbnb-for-dogs-1-billion-startup-oct-dot-11>