<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/video/2011/oct/05/hugh-grant-david-cameron-conservative-conference-video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/video/2011/oct/05/hugh-grant-david-cameron-conservative-conference-video>