<http://schema.org/alternativeHeadline>
"This airline is being fined $50,000 for tweets lying about $9 tickets"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/11/21/this-airline-is-being-fined-50000-for-tweets-lying-about-9-tickets/>