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"2013-02-11 20:16:00.000000"^^<http://schema.org/Date>
<http://www.engadget.com/2013/02/11/mattel-goes-all-in-on-ar-for-2013/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+weblogsinc%2Fengadget+%28Engadget%29>