<http://schema.org/description>
"We're conducting a little informal market research into our readers and seeing as you're reading this, it's your help that we need.\r\n\r\nThe\u00A0questionnaire should take no more than\u00A01 ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/voice/2013/06/30/who-are-you/>