<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/en/new-york/nycws/hoteldetail?cm_sp=OSMAM-SB-US-EN-HPD17-AIX-MHR-NewYork.html>