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"facebook dialogPinterestProp styling by Robin Finlay.\n\nWhy You're Hearing About It\n\n  It's been in and out of fashion for millennia, but there's renewed interest in colon irrigation thanks to juice cleanses that include colonics to further clean the pipes and bougie urbanites who shun Western science in favor of New Agey therapies (18-to-36-year-olds are up to 40 percent more likely to opt for alternative medicine).\n\nThe Big Promise\n\n  Improved sleep, more energy, relief from myriad intestinal ailments, stress reduction, and speedier weight loss.\n\nThe Process\n\n  There's a gentle pressure as a sterile tube thinner than a pencil pumps water into the large intestine. To move things along, the hydrotherapist may press firmly on the belly while rubbing it with castor and essential oils. You may feel hot and crampy, as with food poisoning. When you feel the need to release, the tube stays in place while the excretion goes out around it; this industry has its shit together.\n\nA Brief History of Colonics\n\n1500 B.C.\n\n  An ancient Egyptian papyrus references enemas.\n\n400 B.C.\n\n  Hippocrates and the ancient Greeks use enemas to counteract \"autointoxication,\" the poisoning of the body by intestinal waste.\n\n1890-1930\n\n  Colonic equipment appears in U.S. medical facilities; John H. Kellogg, M.D., is a major proponent.\n\n1950s\n\n  Pharmaceuticals flood the market with gastrointestinal medications; laxatives cause colonics to fall out of fashion.\n\n1991\n\n  An adventurous Sarah Jessica Parker takes Steve Martin for a colonic in L.A. Story.\n\n2012\n\n  Gwyneth Paltrow launches colon-cleanse products on her Goop website.\n\nThe Numbers\n\n  2 to 5 Gallons of water sent into the large intestine\n\n  45 Minutes the average session lasts\n\n  $80 to $100 Average cost of a colonic\n\n  2 to 6 Days, consecutively, pros suggest undergoing the procedure for best results\n\nDiscomfort Level: 8\n\n  \"People don't usually get colonics because they enjoy the experience\u2014they do it because they love how they feel afterward.\"\u2014Jill Simons, a colon hydrotherapist at All's Well That Ends Well in Portland, Oregon\n\nThe Opposition\n\n  Basically, all of Western medicine. Studies show potential side effects like cramping, nausea, and anal soreness, and no benefit beyond temporary constipation relief. Humans are full of good bacteria, including colon bacteria that create essential vitamins like K, B12, and riboflavin. Docs say they should stay put.\n\nThe Celebrity Endorsement\n\n  Woody Harrelson, Kim Kardashian, Bill Maher\n\nThe Real-World Endorsement\n\n  \"I felt like a whole new person,\" says Darius Jackson, 37, a security consultant in Los Angeles whose coworker insisted he try it. \"I had energy, and for the first time in years didn't have a bubble in my gut.\"\n\nBut Back to the Research . . .\n\n  \"From a scientific perspective, there is no evidence that any kind of colon cleansing is beneficial.\"\u2014Muhammad Mirza, M.D., a New York City internist who specializes in men's health\n\nThe Bottom Line\n\n  It's worthwhile for guys with severe bloating or constipation when proper diet, exercise, and hydration fail (which, let's be honest, shouldn't). Be warned: Certification can be obtained in just 100 hours of training, so get a rec from someone who has your back.\n\n\u2022 \u2022 \u2022"^^<http://www.w3.org/2001/XMLSchema#string>
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