<http://schema.org/description>
"So you\u2019ve started a business, or &amp;quot;launched a startup&amp;quot;, congrats! But is your brand protected?\r\n\r\nNothing represents your business more and sets the stage for all that follows ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2012/03/20/youve-started-a-business-but-is-your-brand-protected/>