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"PHILO, a social media platform and iPhone app that pitches itself as Twitter and Foursquare for TV fans, will host live, virtual viewing parties for NBC's Chuck at 8:00 p.m. ET and 8:00 p.m. PT tonight. Users will be able to \"check in\" to the show Foursquare-style and discuss it to win badges and more tangible prizes.\nPHILO has previously offered badges or events for NBC's Community and ABC's Modern Family, and the service got some extra exposure when the Dancing With the Stars Facebook page encouraged its fans to check in. The Chuck Facebook and Twitter pages are also promoting this PHILO event.\nLike Foursquare and other checkin services, PHILO optionally connects with your Facebook or Twitter profile so you can let your friends know what shows you're watching, and you can win badges for checking in regularly to shows or special events. It might seem like something that would only appeal to extreme social media geeks, but we've made the case on two occasions that there's real potential here.\nPHILO and similar services like GetGlue and Miso actually reflect users' viewing habits \u2014 they tend to notify their friends on social networking sites that they're watching certain shows, then discuss them in some cases.\nIf you're interested, give PHILO's event a shot and feel free to discuss whether this is a credible fad-to-be in the comments. You can find the app in the app store [iTunes link] or visit the service's website."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/10/25/chuck-nbc-philo/>