<http://schema.org/alternativeHeadline>
"This iPhone app uses anchors and a compass as virtual breadcrumbs so you\u2019ll never get lost again"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/07/01/iphone-app-uses-anchors-compass-virtual-breadcrumbs-youll-never-get-lost/6/>