<http://schema.org/alternativeHeadline>
"Evernote now reportedly has more than 32M users, and China is its fastest-growing country"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/05/31/evernote-now-reportedly-has-more-than-32m-users-and-china-is-its-fastest-growing-country/>