<http://schema.org/alternativeHeadline>
"Product Launch - INDIA: Anheuser-Busch InBev's Budweiser Magnum"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/anheuser-busch-inbevs-budweiser-magnum_id107316.aspx>