<http://schema.org/description>
"37signals has\u00A0announced\u00A0that its popular\u00A0project management tool,\u00A0Basecamp, is now available at a new pricing tier:\u00A0Basecamp Personal.\r\n\r\nAs 37signals co-founder Jason Fried details, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/01/22/now-theres-a-basecamp-for-all-your-non-work-projects-introducing-basecamp-personal/>