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"The Coca-Cola Co. is calling on the public to design a vending machine for Second Life&amp;#39;s &amp;#39;in-world&amp;#39; digital society that could dispense &amp;quot;life-enhancing experiences&amp;quot;."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/coke-asks-public-to-create-machine-of-dreams_id89988.aspx>