<http://schema.org/description>
"It doesn't get any more local than this, folks. Cory Booker, the popular major of Newark, New Jersey, has challenged his city to get fit and is using Facebook and Twitter to get them ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/12/30/newark-nj-mayor-cory-booker-takes-to-the-web-with-a-get-fit-challenge/>