<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2011%2F06%2F09%2Fgive-dad-the-best-with-our-father-s-day-finds.aspx>