<http://schema.org/alternativeHeadline>
"Environmentalists come in all kinds of lovable varieties. But what really matters is who's the &lt;i&gt;best&lt;/i&gt;?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/energy/blogs/the-prius-driving-vegan-vs-the-meat-eating-bicyclist-who-is-the-better>