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"New HP CEO Leo Apotheker is about to reveal a new strategy and direction for HP to take it into 2011 and beyond.\nApotheker is about to deliver his keynote for the HP Summit in San Francisco. Hundreds of analysts and members of the press have gathered to hear what the newly minted CEO has to say about how he will steer HP into the future. Rumors are swirling that he will bring a stronger software focus to HP and de-emphasize its massive hardware businesses. He may also talk about webOS and its strategy for new products.\nIn addition to a presentation by Apotheker, CFO Cathie Lesjak and other executives will be diving into HP's various business.\nI'm here live at HP's Summit. Here are my live notes.\nLive Notes: HP Web Summit\nAll times are in Pacific Time\n1:06 p.m.: Steve Fieler, VP of investor relations, is on stage to introduce Apotheker.\n1:10: HP is showing one of its promotional videos. Not sure what the point of the video is about yet.\n1:12: This video is talking about \"transforming information into purpose. ... Let's not just create the next chapter of HP, but the next chapter of progress.\"\n1:13: Apotheker has taken the stage.\n1:13: HP's CEO says he's been meeting with customers, executives and employees for the past four and a half months.  \n1:14: \"Data is the world's most valuable material and information is the world's most valuable commodity.\"\n1:15: \"Everybody On\" \u2014 the new HP slogan.  \"Seamless, secure, context-aware experiences for a connected world.\"\n1:16: A slide with HP's core strengths. Things like market leadership in all of its core markets, best-in-class supply chain, etc.  It's basically a \"we're a really, really strong company\" slide.\n1:17: Apotheker acknowledges the world is changing. He specifically mentions consumerization and cloud computing.\n1:19: HP's CEO is now discussing the problems facing modern companies, focused around data, dissecting information, cloud computing, etc. \"At HP, we see a future where computing resources are scalable.\"\n1:21: Now he's discussing the evolution of technology. He argues most technology today follows the traditional stack model, with networks at the bottom and devices at the top (networks \u2014&gt; infrastructure \u2014&gt; databases \u2014&gt; middleware \u2014&gt; applications \u2014&gt; OS \u2014&gt; devices).\n1:23: HP ships 2 PCs and 2 printers per second.\n1:23: Apotheker argues that PCs are simply not going away \u2014 people still like using them. He argues there are still a lot of growing markets for PCs, like Brazil.  This kind of feels like a preemptive response to the arguments that tablets and mobile are the future of computing. Lucky for HP they've got the Pre 3 and the TouchPad coming out this summer.\n1:25: The new model for technology \u2014 the cloud stack.  Hybrid infrastructure \u2014&gt; platform services \u2014&gt; cloud services \u2014&gt; open cloud marketplace \u2014&gt; connected devices. 7 out of 10 cloud services are HP customers. 4 out of 5 search engines.\n1:26: Shipped more than 3 million web-enabled printers in Q1 alone. 200 billion pages are moving from analog to digital per year. \n1:27: \"We're positioned to lead with our portfolio to navigate the journey ahead.\"  Cloud will be the pervading technology for a long time to come.  \n1:28: Apotheker says HP is very well positioned for a cloud-based world.  He cites HP's cloud-based work with Dreamworks on the Shrek series as an example of how HP can help its customers with cloud-based architecture.\n1:29: New slide: \"A strategy for today and tomorrow.\" Optimize traditional environments, build cloud-based architectures, enable transformation to hybrid models, define and deliver the connected world from the consumer to the enterprise. \n1:30 This entire keynote can be summed up with five words: Cloud, cloud and more cloud.\n1:31: Apotheker is still discussing HP's cloud technology and how all of its devices will be connected to its cloud-based offering. It will deliver a complete ecosystem from the cloud for both consumers and the enterprise.\n1:32: Connectivity: HP's devices will be connected to the web and its web-based software. Things like connected printers and smartphones. The centerpiece of its connectivity strategy is webOS, though.\n1:33: Information management and software: Apotheker is now talking up HP's software services, especially in digitization and analytics.\n1:35: HP is now discussing its acquisition of Vertica systems. Vertical provides real-time analytics for businesses at massive scale.\n1:38: HP is showing off a HP &amp; Vertica rack configuration so real-time analytics are available as soon as you buy your server rack. The Vertica acquisition is all about processing giant amounts of data.\n1:41: It's a demo of HP's data-processing capabilities. The example is a car rental company trying to price rentals for a customer. By analyzing massive amounts of data on the customer's history, weather, road conditions, etc., users can get the price and data they're looking for.\n1:44: HP is the fifth largest IT security company in the world, Apotheker says.\n1:47: Apotheker: Some customers will want bundled offerings of hardware, software and services. Some just want hardware. Some will want HP to orchestrate their move into the hybrid/cloud world.\n1:50: New slide: \"Profitable growth and shareholder return.\" Growth + margin expansion + capital allocation = shareholder return.\n1:51: Apotheker's talk is done. Now CFO Cathie Lesjak is on stage to talk about the nitty gritty financials. I am ending the liveblog here. Stay tuned though; we're about to have a press conference with Apotheker."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/03/14/hp-apotheker-summit/>