<http://schema.org/description>
"You might not think that the world needs another social network, but the good people behind Australian-based startup PlayUp disagree.\r\n\r\nLaunched globally last October, the premise ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/04/03/playup-the-50m-funded-social-network-for-sports-fans-arrives-on-android/>