<http://schema.org/topics>
"charity,Facebook,news,non-profit,non-profits on facebook,Social Good,social graph,Social Media"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/05/16/facebook-non-profit-page/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)>