<http://schema.org/description>
"It's becoming easier, and more fun to write about esports as it grows. Back when Starcraft 2 was just coming out, I wrote that it was likely to become a big deal. Little did I know. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/04/27/esports-event-attracts-1-million-unique-viewers-over-a-2-day-period/>