<http://schema.org/description>
"Less than a week after Pinterest announced it was getting into advertising with Promoted Pins as part of an experiment to, well, make money, the company has now revealed a new feature ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/09/24/pinterest-pushes-for-the-read-it-later-market-with-new-article-pins/>