<http://schema.org/headline>
"Back up a second: YouTube isn\u2019t pumping a further $200m into original content"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/08/02/back-up-a-second-youtube-isnt-pumping-a-further-200m-into-original-content/?fromcat=all>