<http://schema.org/alternativeHeadline>
"Once a staple in dry goods stores of yesteryear, iconic Colgate's Octagon Soap is still around and an economical choice for tackling an array of household tasks."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/back-to-basics-colgates-octagon-soap>