<http://schema.org/headline>
"37signals introduces \u201CBasecamp Personal\u201D for all your non-work projects. One time payment of $25 per project."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/01/22/now-theres-a-basecamp-for-all-your-non-work-projects-introducing-basecamp-personal/>