<http://schema.org/alternativeHeadline>
"The president steps up efforts to protect the pollinators \u2014 and their $24 billion contribution to the U.S. economy."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/animals/stories/obama-launches-plan-to-save-the-bees-and-butterflies>