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"As Apple\u2019s iPad 2 hits the market this month, Microsoft is attempting to offer a viable alternative with a slew of videos promoting Windows 7 as shown on one such device, the Asus Eee Slate.\nThe videos, which have run on Hulu, among other places, show artists, moms, business people and bloggers using the device, which is presented as more of a fully functioning PC than other tablets. While the iPad  2 isn\u2019t mentioned by name, the ads take shots at perceived limitations of Apple's tablet. For instance, the artist in the video above remarks that \u201Cthe good thing about the Eee Slate is it\u2019s a full computer, you know, it\u2019s Windows 7. I\u2019ve got everything I need. I\u2019m not limited  to like what applications I can put on it and I don\u2019t have to go to an app store. I put Photoshop on this thing.\u201D  A business owner in another ad, meanwhile, talks about how he\u2019s able to use Excel with the Eee Slate giving him a \u201Cmobile office.\u201D (See videos below.)\nAsus introduced the Eee Slate at CES in January and it is now available for pre-order at $1,099.  \nOther Windows 7-based tablets from Lenovo, Samsung and Viliv are also expected to hit the market  soon. Microsoft is a niche player at the moment in the tablet segment, whereas Apple had  about 75% of the market in 4Q 2010, according to reports. Nevertheless, Microsoft has played the underdog card against Apple even in markets where the former is dominant, like PCs, where Windows has more than 90% share of the category, by units.  For instance, in 2009, the brand ran a series of ads called \"Laptop Hunters\" that showed  price-conscious consumers thumbing their noses at expensive Apple gear.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/03/22/microsoft-ads-ipad2/>