<http://schema.org/alternativeHeadline>
"Reports surfaced this weekend that the Port Authority of New York and New Jersey had sold the rights to the name \"World Trade Center\" back in 1986 for just $10. The buyer, a not-for-profit named the \"World Trade Centers Association\" (WTCA), has been licensing the name to buildings around the world for a yearly fee...."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/122449/the-puzzling-non-profit-behind-the-world-trade-center-name-makes-a-surprising-amount-of-money/>