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"It was a total no-duh when Madonna tapped Rita Ora last fall to front Material Girl, the covetable clothing line the original queen of pop designs with her unfairly cool 17-year-old daughter Lola. Like the brand itself, Rita possesses the kind of effortlessly-hip, DIY-spirited personal style that makes you not only want to copy it, item for item, but realize you\u2014yep, you!\u2014actually can wear leather sweatpants to the airport and head-to-toe white in the middle of winter. Which is why we're thrilled she's back again, this time fronting the brand-new spring campaign.\n\n Last year, when Rita was first crowned as the face of Material Girl, she told us, \"I am probably one of the biggest Madonna fans on the face of the earth. From her look (the tutus and the bra tops!) to the amount of confidence she oozes, there is a lot I've taken from her throughout my life.\" Well, the feeling's officially mutual. On the heels of the spring campaign announcement, Madonna said in a statement, \"Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl.\" Pretty major words coming from the Material Girl herself.\n\n And while the fall campaign was shot all around Rita's hometown of London, the spring one took her to Miami for a week of fun in the sun, like posing by the famed \"Welcome to Miami\" sign and splashing around the storied Raleigh Hotel pool. The sunny snapshots will have you wishing for summer, and while it may be too early to wear that crop top she's rockin', it's never too soon to start thinking about your warm-weather wardrobe (we call dibs on those rad patterned pants!).\n\n So check out the behind-the-scenes snapshots, and press play on the bonus video below, in which Rita gushes about Madonna, professes her love of patterns, and charms us to no end."^^<http://www.w3.org/2001/XMLSchema#string>
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