<http://schema.org/alternativeHeadline>
"Proceeds from new collection of leashes, dishes, collars and other products will benefit animal shelters and initiatives around the country."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/blogs/katherine-heigl-launches-charity-pet-product-line-just-one>