<http://schema.org/description>
"Uber\u00A0has announced uberFAMILY, a subset of uberX that caters to families with kids. Launching first in New York City, the service offers car seat-equipped vehicles for a $10 surcharge.\r\nUberFAMILY, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/05/08/uber-launches-uberfamily-pilot-service-nyc-uses-cars-child-seats/>