<http://schema.org/alternativeHeadline>
"Uber launches uberFAMILY, a pilot service in NYC that uses cars with child seats"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/05/08/uber-launches-uberfamily-pilot-service-nyc-uses-cars-child-seats/>