<http://schema.org/description>
"Vodafone has become the latest mobile operator to launch a mobile wallet service that will allow customers to pay for goods or services with a touch or wave of their smartphone.\r\n\r\nLaunched ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/11/22/vodafone-jumps-mobile-wallet-bandwagon-european-launch/>