<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/san-francisco/sfofw/hoteldetail?cm_sp=IMMerch-_-6C2_US_en-_-ViewallSan_Franciscohotels_Overview.html>