<http://schema.org/alternativeHeadline>
"Product Launch - UK: The Real Ros\u00E9 Company's Spring/Summer 2010 collection"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/the-real-ros%C3%A9-companys-springsummer-2010-collection_id100416.aspx>