<http://schema.org/image>
<http://rack.0.mshcdn.com/media/ZgkyMDEyLzEyLzA0Lzg0LzNlYXN5d2F5c3RvLmJkWC5qcGcKcAl0aHVtYgkxMjAweDYyNyMKZQlqcGc/beb676d0/8eb/3-easy-ways-to-grow-earned-media-8a01c2c9a8.jpg>
<http://mashable.com/2012/06/07/grow-earned-media/>