<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/en/cedar-rapids/cidcr/hoteldetail/hotel-reviews?bvrrp=2067-en_us/reviews/product/4/CIDCR.htm>