<http://schema.org/alternativeHeadline>
"Tune into Bing\u2019s event that it claims will \u2018change the future of search\u2019"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2012/05/10/tune-into-bings-event-that-it-claims-will-change-the-future-of-search/>