<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/uk/video/2012/sep/25/morpeth-alert-flood-video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/uk/video/2012/sep/25/morpeth-alert-flood-video?view=mobile>