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"Amazon-owned Quidsi, the company behind Diapers.com, is launching Wag.com, an online store for pet supplies.\nThe store is the third one created by Quidsi that targets young mothers, after Diapers.com and Soap.com. Wag.com is part of the company's attempt to provide all the essentials its core demographic is looking for, Quidsi CEO Mark Lore told Mashable.\nWag.com is divided into six main shops: for cats, dogs, birds, fish, reptiles and small animals. Like Diapers.com, it provides free shipping on any order of $49 or more, though the number drops to $39 if you buy items on one of Wag.com's sister sites. All three sites share the same ecommerce and checkout solution, so it's possible to have items from Soap.com, Wag.com and Diapers.com in one online shopping cart.\nAmazon acquired Quidsi last November for $540 million. Quidsi is not only known for its strong focus on its young mothers demographic, but its customer service and its efficiency in optimizing warehousing. The company launched its Facebook stores earlier this year.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/07/06/wag-com-amazon-pets/>