<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/de/de/neuss/dusns/hoteldetail?cm_sp=OSMEU-EX-GLOBAL-DE-HED-AIX-MHR-cologne_image/photos-tours>