<http://schema.org/keywords>
"\u00E2\u0080\u009Csaul bellow\u00E2\u0080\u0099s heart: a son\u00E2\u0080\u0099s memoir\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2013/07/22/sins-of-the-father>