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"Studio Neat, the duo behind hugely successful Kickstarter projects like the Glif\u00A0tripod mount for iPhone and the\u00A0Cosmonaut stylus, are back with a new arrival on the crowdsourced funding site. This time, however, they are eschewing the world of physical design to create\u00A0Simple Bracket: an iPhone app for filling in March Madness college basketball brackets and competing with friends.\r\n\r\nFor those who aren't familiar with\u00A0March Madness, it's a time of year where\u00A068 college basketball teams\u00A0play in a single elimination tournament. As\u00A0Studio Neat notes, it &amp;quot;has become something of a national pastime for fans to fill out a bracket of their predictions for how the tournament will play out&amp;quot;, even President Obama takes part.\r\n\r\nUnfortunately, the current apps out there for\u00A0&amp;quot;bracketology&amp;quot; tend to fall short, and that's where\u00A0Simple Bracket hopes to makes its mark. It users a\u00A0re-thought user interface, improved scoring system and allow for more engagement and sharing through an integration with Twitter.\r\n\r\nInterestingly, the app interface ditches traditional scoring cards for a new look that's optimized for the iPhone's screen size,\u00A0as shown in the video below.\r\n\r\n\r\n\r\nThe project is looking to raise $10,000, and creators\u00A0Studio Neat detail that &amp;quot;the app is essentially complete, with only some minor refinement work to be done over the next month.&amp;quot;\r\n\r\n\r\n\r\nRegardless of your interest in sports, it's exciting to see such aesthetic value and fresh thinking applied to a space that is normally not receiving a ton of attention from the design community. See the project for yourself via the link below:\r\n\r\n\u27A4\u00A0Simple Bracket\u00A0by\u00A0Studio Neat on Kickstarter\r\n\r\nSee also:\u00A03 million people have now backed a Kickstarter project"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/02/06/the-duo-behind-the-glif-and-cosmonaut-are-kickstarting-an-iphone-app-for-march-madness/>