<http://schema.org/description>
"Kellogg, the world&amp;#39;s largest cereal maker, is set to buy two US firms for a combined total of up to US$150m."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/kellogg-to-buy-granola-veggie-firms_id100272.aspx>