<http://schema.org/name>
"Bing\u2019s homepage gets a \u2018Popular Now\u2019 feature, surfacing top-trending news"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2012/09/05/bing-uk-homepage-gets-popular-now-feature-surfacing-top-trending-news/>