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"Amazon has reduced the price of its Kindle Paperwhite e-reader in Japan just two weeks after the device went on sale in the country. The first round of orders has not even shipped yet; the device is still only available for pre-order.\nThe price of the Kindle Paperwhite (Wi-Fi) only has dropped approximately 6% from 8,480 yen ($106.19) to 7,980 yen (about $99.92) to match the price of Rakuten's Kobo Glo, which was reduced to 7,980 yen late last week. The Japanese retail giant also cut the price of its Kobo Mini as well as its Kobo Touch e-readers by more than 10%. Sony lowered the price of its most basic e-reader to 7,980 yen earlier this year as well.\nThe prices of the other Kindle devices Amazon is offering in Japan \u2014 the Kindle Paperwhite 3G, Kindle Fire and Kindle Fire HD \u2014 have remained the same.\nThe price change may not be dramatic, but it does mean Amazon is now losing more money on every Kindle sold in Japan. Amazon only breaks even on hardware sales in the U.S., where the Kindle Paperwhite is priced 15% higher, CEO Jeff Bezos admitted in an interview last month.\nJapan's e-book market is relatively nascent. Although Sony has been selling e-readers in Japan since 2010, sales of devices have thus far been less than spectacular. Rakuten only entered the market in mid-July, and promises it will have 200,000 titles by the end of the year, according to IDG \u2014 four times the number offered by Amazon's Japanese Kindle store at present."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/11/08/amazon-cuts-kindle-price-japan/>