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"Moderator: Rand FishkinSpeaker: Michael Gray \u2013 Atlas Web ServiceSocial Media is one of the hardest things to monetize. People aren\u2019t coming in with an open wallet.  Only try to monetize it once you really get social media.Don\u2019t Break Da Rules\nunderstand the written and unwritten rules of the community\nspend the time really getting involvedCreate a Knowledge Resource\ncreate valuable content that is helpful and solves a problem\ngives example of software reviews and how to help people with them\noffer free solutionsUse Social Media to Promote Reviews\ncompare similar products from different vendors\nworks best with now or leading edge products\nkeep reviews honest\nbe as in-depth but avoid TLDR (to long didn\u2019t read)Use social media to build membership\nuse blogs, twitter, email to create a group of loyal followers\nfeed them information  with the occasional sales pitdchTwitter \u2013 Deals with a sense of urgency\ngives woot.com as an example\namazonmp3 \u2013 offers discountsWhat worsks\ninformational resources\nreviewsCheck out  http://www.Viralconversations.com\n---------------------------------------------------------Speaker: Alexander Barbara \u2013 ReidBrown Enterprises, Inc.EasyTweets \u2013 http://twitter.com/easytweetsScenario\nnew site\nnot typical dig\ntargeted campaign- Shows some results -\n \nCan you handle the traffic?\nwill they shut down your site?\nDo you have a dynamic site? Do you have a plan?Options\nRedirect\nStatic pages\nGoogle cache\nCoral Cache \u2013 example.com.nyud.net/page/\nWP \u201CSuper Cache\u201D PluginLeveraging Other Resources\nflickr\nyoutube\nAmazon S3Digg users hate Adsense\ntakes ads off for the first 2 daysStrategize\nDirect\nTargeted offers, adsense\nIndirect\nSubscribers, links, brandingTraffic Quality Varies\nDigg \u2013 they wont do what you want them to do\nSU \nNiche (Hugg)\nTwitter \u2013 is different. They are subscribing to your \u201Cmailing list\u201DWhat we learned\nunderstand your audiences\nchoose wisely\nbe prepared(for the traffic)---------------------------------------------------------Speaker: Vanessa Fox \u2013 Ignition Partners\nHow to lose a lot of money with social mediaHow search impacts social media\nfirst thing people do for an offline campaign is to serch for more information\n2/3 of online search users are driven to perform searches based on\u2026\nShows \u201Cgot milk?\u201D search results\nShows \u201Ceasy button\u201D search results\nShows \u201Cjust do it\u201D and the search results aren\u2019t as good for NikeCase Study \u2013 Coke\u2019s Sue Zero campaigndue to to many users the video couldn\u2019t be played\nvery successful according to Coke\nIf you do a search for \u201Ctaste confusion\u201D they don\u2019t show up but they do show up for \u201Csue zero\u201D\nSome comments on the site \u2013 its all images (bad bad bad \u2013 via Dave)\nThe videos don\u2019t have unique URLsCase Study \u2013 Will it Blend?\nshows up for the tagline and the brand name\nIncreased Search Volume and rankings lift for tagline and brand\nShowed rankings for 1 and 2 word terms\nThey have good URLs and link structureMetrics and Engagement\nWhat are your goals?\nHow can you measure success?\nWhat are your adjustment plans?Call to Action and compelling Value Prop\nviral video by Wendys that gave a link at the end\nthe campaign\u2019s page only had a page where it asked for your email. What were they using as the measure of success?\nMeasure so that you can find the possible failure points and adjustContributed by Dave Rohrer."^^<http://www.w3.org/2001/XMLSchema#string>
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