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"Do a web search for just about any product and there is a good chance you'll see an eBay advertisement in the results.  Microsoft Live Search had already created the cashback rewards system to make ads and search results more attractive to users, and is now working with eBay to connect shopping and the rewards system.   \nAll of eBay's Buy it Now offers will be eligible for Microsoft cashback rewards, and you'll see these ads alongside ad search results for related products.  One way this differs from other cashback ads on Live Search is that clicking on the cashback rewards ad will take you directly to eBay, circumventing the Live Search cashback portal.  \n\nMost of the changes are actually being explored for cashback ads of other advertisers as well, though it requires some work and cooperation from the advertisers themselves in order to enable more direct clickthrough.  It's probably worth it for most advertisers, especially if they're able to institute the same sort of continuous experience that Live Search and eBay have been able to install; the cashback gleam (ad) will follow you through your entire eBay shopping experience, meaning no matter what you end up purchasing, you'll be rewarded.\nMaking a more seamless shopping experience within the Microsoft cashback rewards program is certainly an incentivizing move, encouraging users to take advantage of this program and return to Live Search for future search needs."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/06/13/microsoft-live-search-cashback-ebay/>