<http://schema.org/description>
"We've just received a sweet tip about one of New York City's most successful daily deals services. Yipit is about to get social, and even more local.\r\n\r\nIn February 2010, co-founders ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/02/yipit-secretly-tests-its-new-foursquare-integration-yipit-social/>