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"Craigslist founder Craig Newmark has launched an experimental social media fundraiser.\nNewmark will donate $1 to the National Wildlife Federation for each mention of the hashtag #Squirrels4Good on Twitter or his Facebook Page, up to 5,000 mentions. He'll also give $1 for each new follower he gets over the next few weeks.\nThe Craigslist founder announced the fundraiser in a Craigconnects blog post Monday, describing his affinity for the \"urban survivors\" and posting a video of a squirrel on his deck.\n\"In the short term, I'm learning how to use social media to support the stuff I believe in,\" Newmark told Mashable in an email. \"I do most of my work in my home office, where frequent visitors remind me of a growing love of the natural world. \n\"Beyond that, I need to learn social media more effectively to support what I believe in the 20-year range and the 200-year range.\"\nSEE ALSO: Craigslist Founder Launches $100,000 Social Giving Competition\n\nThe Craigslist founder chose squirrels, he says, because he's a big fan of them, along with birds.\n@Common_squirrel, a Twitter account tweeting from the perspective of a squirrel, will be teaming up with Newmark to spread buzz of #Squirrels4Good.\n\"I do most of my work in my home office next to some woods, where frequent squirrely visitors remind me of a growing love of the natural world,\" Newmark wrote. \"Through social media, I became acquainted with @common_squirrel.  We share a love of the little critters and nature in general.  It made for a great partnership to raise money for related causes and social media is the method of choice for us both.\"\nNewmark says he's already set up a squirrel board on Pinterest for photos, videos, quotes and facts about the tiny creatures.\nAre you planning on using the #Squirrels4Good hashtag to make a donation? Let us know in the comments.\nImage courtesy of iStockphoto, bartvdd"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/04/23/craigslist-squirrels/>