<http://schema.org/name>
"Hotel Indigo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/hotelindigo/hotels/us/en/durham/rduin/hoteldetail?cm_sp=OSMAM-CW-CA-EN-HPD10-AIX-MHR-Raleigh.html/directions>