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"  The Challenge The orders came directly from MC Editor-in-Chief and Project Runway guest judge Joanna Coles: &amp;quot;Design a look that tells the audience in a single, brief glance who the Marie Claire woman is: intelligent, practical, and fashion-forward.&amp;quot; In a first for the series, the winning design would be splashed across a 40-foot billboard in Times Square. Gretchen Jones, a 28-year-old designer from Portland, Oregon, made the risky move of creating her first pair of pants\u2014a jumpsuit, actually\u2014that impressed the judges with its versatility and modern aesthetic. &amp;quot;I wanted something that was sweet enough that it wouldn&amp;#039;t be out of reach to a mainstream audience,&amp;quot; she says. &amp;quot;It&amp;#039;s for a girl whom people can relate to without being too edgy.&amp;quot;  The Shoot  Little-known fact: On Runway, designers aren&amp;#039;t allowed any tools of assistance for their final looks. That means no double-sided tape and absolutely no Spanx. It&amp;#039;s a testament to Jones&amp;#039; craftsmanship that her jumpsuit could withstand model Coco Rocha&amp;#039;s every jump during our photo shoot with famed fashion photographer James Macari. Then again, Rocha has some experience with onesies. &amp;quot;I love jumpsuits,&amp;quot; she gushes. &amp;quot;I have a huge collection of them,&amp;quot; adding, &amp;quot;It can be tricky to get the right fit, especially for models.&amp;quot; That&amp;#039;s a subtle reference to the risk of unsightly downstairs d\u00E9colletage (camel toe, if you will) that tall girls often face. But all went smoothly. The stylings of MC&amp;#039;s senior fashion editor, Zanna Roberts Rassi, helped bring the big picture together.   The Model  Among the many things you need to know about Coco Rocha: She was discovered at an Irish dancing competition when she was 15; she&amp;#039;s as addicted to Facebook, blogging, and Twitter as the average cubicle monkey; and she is obsessed with Glee. (Asked if a cameo is possible, she exclaims, &amp;quot;Wouldn&amp;#039;t it be great? I&amp;#039;ll teach the Cheerios Irish dancing!&amp;quot;) This fall marks the launch of Rocha&amp;#039;s first clothing collection\u2014appropriately dubbed Rococo by the 22-year-old and her husband, interior designer James Conran. Soon, not only will her face be on billboards, but her designs, too.           "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.marieclaire.com/celebrity/project-runway/a5285/project-runway-challenge-winner-gretchen-jones/>