<http://schema.org/description>
"The ability to add value and be compensated for it is critical to being able to fund the next big thing (or the next in a series of incremental little things). And after all, if you are not making money on the value you add, why do it?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.autofieldguide.com/columns/the-values-of-innovation>