<http://schema.org/alternativeHeadline>
"The Unlikely Story of How a Moonlighting Movie Maker Learned the Five Keys to Closing America\u2019s Education Gap"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/I-Got-Schooled/M-Night-Shyamalan/9781476716459>