<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/crowneplaza/hotels/gb/en/crawley/lgwuk/hoteldetail?cm_sp=IMMerch-_-6C_UK_en-_-MPD_gatwick&a=b.html>