<http://schema.org/description>
"NOTE: This post is just speculation and brainstorming. I'm not a UX expert by any means, although I have worked in UI testing labs, run A/B tests, yada yada ... ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hanselman.com/blog/CommentView.aspx?guid=169a10a8-f680-42bc-adde-e890596743e5>