<http://schema.org/description>
"\u201CThere are so many things that people have learned through experience that are not in books or databases,\u201D says Diane Thielfoldt, co-founder of The Learning Caf\u00E9 and PMPA National Technical Conference speaker."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/articles/transfer-knowledge-and-implement-lessons>