<http://schema.org/headline>
"Video: Metta World Peace -- and pets -- star in PETA billboard on Sunset Boulevard"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.whittierdailynews.com/sports/20130725/video-metta-world-peace-and-pets-star-in-peta-billboard-on-sunset-boulevard>