<http://schema.org/description>
"Manchester City, the world's wealthiest soccer club, is rolling out a number of new digital initiatives to help drive support and increase fan engagement, reports paidContent.\r\n\r\nIf ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/08/31/manchester-city-football-club-outlines-its-digital-agenda/>