<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2012%2F06%2F05%2Fvivisector-of-the-month-dr-dora-angelaki.aspx>