<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2F404error.aspx%3F404%3Bhttp%3A%2F%2Fwww.peta.org%3A80%2Factioncenter%2Fiowa_pigfarm_gallery.asp>