<http://schema.org/headline>
"Hello Kitty, Snoopy lend their brand equity to the cute clamshell phone cause"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2011/08/19/hello-kitty-snoopy-lend-their-brand-equity-to-the-cute-clamshel/?ncid=rss_semi>