<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/es/guadalajara/gdlit/hoteldetail?cm_sp=OSMAM-CP-MSAC-ES-HED-AIX-MHR-Guadalajara_image>