<http://schema.org/description>
"Blinkbox, the UK-based film and TV-streaming service that\u2019s built around rentals and purchases rather than monthly subscriptions, has announced a handful of new recruits to head up ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2013/03/04/tesco-owned-blinkbox-taps-facebook-and-sainsburys-execs-for-new-blinkbox-branded-ebook-and-music-services/>