<http://schema.org/alternateName>
"Pittsburgh Post-Gazette"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.post-gazette.com/obituaries/2012/05/04/Obituary-Patrick-Gowans-Laing-Pioneer-orthopedic-surgeon-of-international-renown-for-implant-work/stories/201205040171>