<http://schema.org/description>
"The European bank AXA has created a giant QR code to entice customers in Belgium into learning about its loan campaign. With a smartphone in hand, it\u2019s very likely you\u2019d be compelled ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/03/09/giant-qr-code-made-from-thousands-of-paint-cans/>