<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.crowneplaza.com/hotels/us/en/arlington/dalcp/hoteldetail?sicreative=13028241200&sicontent=0&sitrackingid=502576047&siclientid=1863&dp=true>