<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FPETA-Tells--King-Bey--Shoemaker-to-Stop-Lying-About-Beyonc--s-Shoes.aspx>