<http://schema.org/description>
"\r\n\r\nIt's with great delight that I introduce The Next Web OS X, our simple and elegant new mac app that sits neatly in your menu bar bringing you new stories in real time to your desktop.\r\n\r\nHere's ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/voice/2011/08/05/introducing-the-next-web-for-os-x/>