<http://schema.org/description>
"Following the launch of its traditional 'Lucky Bag' shopping event at the turn of the year in Japan, Apple is to hold another Asia-specific promotion on January 6 to celebrate the Year ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/01/03/apple-to-launch-red-friday-shopping-event-in-asia-to-celebrate-the-lunar-new-year/?fromcat=all>