<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2008%2F01%2F04%2FDont-Forget-to-Nominate-Yourself-for-Sexiest-Vegetarian.aspx>