<http://schema.org/alternativeHeadline>
"If you're a letterpress enthusiast or simply find outlined drawings of little creatures absolutely irresistible, then head on over to papermedium.com and get ready for cuteness overload. With cards for every occasion from Birthday, to..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/daily-special-letterpress-cards>