<http://schema.org/description>
"Google has changed the column name for the \"average CPC\" to \"approximate CPC\" in the Google AdWords Keyword tool. You will only see the CPC prices if you are signed into your AdWords account.  However"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/adwords-avg-approx-cpc-13458.html>