<http://schema.org/alternativeHeadline>
"Could Hair Scrunchies Be Making a Comeback?! : Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2010/07/could-hair-scrunchies-be-makin>