<http://schema.org/about>
"Last year, Americans spent $455 billion dollars during the holiday season (ouch!). In an attempt to not only reduce that number, but get us all to think about our consumption and where our stuff comes from, Reverend Billy and the Church of Stop"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/the-th-interview-morgan-spurlock-producer-of-what-would-jesus-buy.html>