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"Finally, Google's competition is hitting where it hurts. With Google getting a lot of criticism about privacy issues (whether they're justified or not, that's another matter), Ask.com has decided to show that they're better with this regard with a new feature called AskEraser (announced back in July). \nIt works like this: turn it on (it's displayed in the upper right corner of the Ask.com page), and it will \"completely delete your search queries and data from Ask.com servers, including: your IP address, User ID and Session ID cookies, as well as the complete text of your search query\u2014all within a matter of hours.\" Once you enable it it stays on over multiple sessions and Ask.com's various search verticals: Images, News, Blogs, Video, and Maps &amp; Directions. \nAlthough many privacy advocates are willing to yell at Google because of privacy issues, in real life usage, faced with this option, I doubt many will really care. However, this is a good move by Ask.com; if you can't be better than Google as far as search is concerned, find some area where you can actually show that you're better than the competition and capitalize on that. It all adds up in the end. \n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/12/11/askcom-gets-serious-about-privacy-with-askeraser/>