<http://schema.org/headline>
"Services set for lifeguard Ben Carlson, former Rancho Cucamonga resident who drowned while saving life in Newport Beach"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pasadenastarnews.com/obituaries/20140708/services-set-for-lifeguard-ben-carlson-former-rancho-cucamonga-resident-who-drowned-while-saving-life-in-newport-beach?source=alsorecommended>