<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/technology/shortcuts/2013/may/09/world-of-warcraft-losing-battle-subscribers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/technology/shortcuts/2013/may/09/world-of-warcraft-losing-battle-subscribers?view=mobile>