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"Nike Football Spain is putting an innovative spin on the concept of pick-up soccer games. Its method? Laser beams.\nAs part of its #MiPista (\"my track\" in Spanish) campaign, Nike is promoting street-specific soccer shoes, the FC247 line, with insta-soccer fields. In the streets of Madrid, eager players can request a portable field using a smartphone or computer, and then play \u2014 virtually on any flat, wide-open surface \u2014 in one of six local neighborhoods. \nSEE ALSO: How FIFA's Goal Line Technology Actually Works\n\nUpon request, a roving team of Nike FC247 specialists will flock to a proposed location with a van-and-crane contraption to install a temporary soccer field demarcated by lasers. Teams must meet a minimum of eight players (the field accommodates up to 10) in order for Nike to grant the high-tech wish. The Nike team calls to confirm the sufficient number of players.\nThe service is currently an exclusive demo in Spain, set to last through the summer.\nWatch the demonstration (below) and the video (above) to learn more, and let us know what you think about Nike's campaign efforts in the comments.\n\nImage courtesy of YouTube, nikefootballspain\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/07/02/nike-laser-soccer-fields-spain/>