<http://schema.org/name>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.osc.org/index.php/images/stories/components/com_jcalpro/modules/mod_yoo_search/index.php?option=com_content&view=article&id=907:try-this-at-home-gravity-gallon&catid=150:try-this-at-home&Itemid=210>