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"Sony has hinted at a PlayStation Vita price cut during a recent investors call. Sony&amp;#039;s Masaru Kato told investors (via Seeking Alpha) that the handheld needs more attractive software and better promotion, before revealing that the firm is looking at marketing and pricing.  &amp;quot;Now one thing clear for us, in terms of profitability, is we have to do a better job in promoting the PlayStation Vita mobile product,&amp;quot; Kato explained.  &amp;quot;How do we do that? Well, gaming business software is the name of the game. So as a fundamental measure, we are putting all - a lot of resources, not just first party, but also asking third parties - to put out more attractive software. &amp;quot;That&amp;#039;s the basics. The other thing, well, marketing, pricing of the product, etc. I cannot talk about pricing of this platform, but those are the things that we are looking into to improve our profitability in the mobile handheld gaming business.&amp;quot; Last year, Sony lowered its annual handheld sales forecast from 16 million units to 10 million units. Lower-than-expected holiday sales have since seen the forecast drop to seven million. The firm has previously hinted at a PlayStation Vita price reduction, which would be enforced in 2013. Sony recently marked the one-year anniversary of the PlayStation Vita with a sale on PSN. Upcoming games, meanwhile, include Media Molecule&amp;#039;s Tearaway and Killzone: Mercenary. Watch a trailer for Tearaway below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a457457/sony-hints-at-playstation-vita-price-cut-more-attractive-software/>