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"I think I covered this session at least twice.  So let's see if there is anything new or not.  One new thing I see is that Jennifer Laycock is the moderator for this session.  Seems like they are a bit late to start, projector issues or something, maybe its a sound issue because I know Matt Bailey does this thing with screen reading tools that shows off how funny spam sites sound with a screen reader.Michael Murray from Fathom SEO\nI'll leave his introduction out of this coverage, since I disagree with it.- SEO is not a shopping spree\n- Yes, you need the traffic but try to pace yourself\n- Even sound practices may fail if they are rushed into and overdone- Domain Stuffing\n-- Short domains are easy to read\n-- Multiple hyphens or forced capitalization looks like spam- Managing too many keywords at once\n-- Prioritize\n-- What are your profit margins\n-- Give main keywords enough attention- Folder and Page Name Excess\n-- Yes, keywords can influence rankings\n-- Make sure they match content- Taming the Title Tag\n-- Long titles are useless\n-- Multiple keuwords that create lengthly titles cant all rank well- Meta Descriptions\n-- Avoid long descriptions\n-- Portion appears in the search results\n-- Laundry list of keywords may not match content- Over the top meta keyword tags\n-- Hard to avoid this traditional step\n-- Some engines downplay this tag- META Bonanza\n-- Skip misc meta tag options\n-- They do little for search engines- Overdone Visible Text\n-- Massive keyword repetition in a small space may annoy Web site users.- Heading Tag Misuse\n-- Don't overstuff\n-- Avoid OVeruse\n-- Complement design- Visible Text in Unusual Places\n-- Looks like an amateur put the site together\n-- Text placed above the entire page- Site Maps\n-- Site maps are  essential\n-- Don't pursue too many keywords\n-- Avoid major copy clusters- Visible Links Blitz\n-- Yes, links in content are useful\n-- Too many may be viewed as spam- Anchor Text Gone Wild\n-- Too many search terms in the same hyperlink dilute the impact of a favored keyword or phrase- Renegade Programmers\n-- Know what your programmers are doing- Link Title Attribute Mess\n-- Prime example of overkill\n-- You can do these things, but should you?\n-- No consistent opinion about their value- ALT Tag Overflow\n-- Easy to do but use restraint\n-- Only a marginal factor in rankings- Links - Too many Too Fast\n-- Be careful what link you get\n-- Favor slow, steady growth\n-- Relevancy is the key- Hidden Text\n-- Avoid all forms of hidden text\n-- Make font colors and sizes match design\n-- Excessive keywords offer no value- Micro Sites\n-- Search engines hate duplicate content\n-- Add good content to your main content- No Frames Tag - No End in Sight\n-- The no frames tag space is ideal for citing browser limitations\n-- Include a robust summary of the site and links to specific pagesMatt Bailey from SiteLogicMarketing.com (new company?)\n- Rand heckles Matt after he puts up a Jacob Nielson slide. \nHow do users scan?\n- Headlines\n- Meaningful Sub Headings\n- Bulleted lists\n- Headers\n- Content Arrangement: Inverted Pyramid style\n- Half the word count, double the retention- He gets into his screen reader slides, see chicago, last session\n- Then the mobile device...\n- This as was Fathom SEO's presentation, is basically the same...so please see past coverage\n- Sorry about thatHeather Lloyd Martin of SuccessWorks\nWhy SEO Overkill is Bad for Conversion\n- Troublesome title stuffing\n- Kooky copy to get clicks (just to get clicks)\n- Linkarama Losers (same slide as Chicago)\n- Conversion Confusion (hard to find buy button, too much info)\n- Baby, don't stuff keyphrases\n- Clean up your stuffing\n- Bad, Bad, MisspellingsSES NYC Tag: sesny2006 "^^<http://www.w3.org/2001/XMLSchema#string>
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