<http://schema.org/alternativeHeadline>
"Streaming music startup We7 launches Belgium\u2019s first free, legal music service"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/eu/2011/06/29/streaming-music-startup-we7-launches-belgiums-first-free-legal-music-service/>