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"Apple is rolling out its first iAd for iPad, a full-screen ad for Disney's TRON: Legacy, according to an Apple rep.\nThough the rep declined to elaborate, the TRON ad will run on iPad apps like TV Guide and includes close to 10 minutes of video, images from the movie, a theater locator with showtimes and a preview of the movie soundtrack with the option to purchase on iTunes without leaving the ad, according to a report in Advertising Age.\nApple introduced its iAd mobile advertising platform on iPhone in April. The company's position, articulated by CEO Steve Jobs, is that consumers are looking for an advertising experience within apps, rather than just search. \nAccording to a report published earlier this year, Apple charged upward of $1 million and as much as $10 million to be one of a few select advertisers to use the platform. Disney was among that group when iAds went live on the iPhone in July.  Broader rollout of iAds for iPad is expected early next year."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/12/14/iad-ipad/>