<http://schema.org/description>
"Simply put, Project 365 is committing to taking one photo a day for a year. Whether you're using a fancy DSLR, or simply using your phone, there is no wrong or right way to put together ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/07/04/a-beginners-guide-to-project-365/shuttercal/>