<http://schema.org/alternativeHeadline>
"More than 115 eco-themed films are expected to attract 24,000 film buffs during the 12-day festival, happening March 11 - 22."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/blogs/environmental-film-festival-begins-311>