<http://schema.org/description>
"&lt;p&gt;Excel Foundry and Machine wanted a way to easily differentiate its products from the competition. The solution to start coating its products was somewhat simple in concept but challenging to implement&amp;hellip;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pfonline.com/articles/unearthing-success>