<http://schema.org/alternativeHeadline>
"Product Launch - France: Brasseries Kronenbourg's Sk\u00F8ll Tuborg"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.just-drinks.com/news/brasseries-kronenbourgs-sk%C3%B8ll-tuborg_id109597.aspx>