<http://schema.org/description>
"The App Store is teeming with movie and entertainment apps that bring you trailers, showtimes, box office charts, news and everything else related to Hollywood that you could possibly ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/09/27/showreel-brings-the-latest-and-greatest-movie-trailers-to-your-ipad-in-gorgeous-hd/showreel-2/>