<http://schema.org/keywords>
"\u201Ccharles jessold, considered as a murderer\u201D (picador[[zzsemicolonzz]] $15)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2011/03/28/charles-jessold-considered-as-a-murderer>