<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/gb/en/manchester/mchor/hoteldetail?cm_sp=IMMerch-_-CP2_UK_en-_-PD_Text2_manchester&a=b.html>