<http://schema.org/keywords>
"Automobiles and Auto Parts (TRBC)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.reuters.com/article/2013/02/01/superbowl-ads-idUSL1N0B0H6S20130201?feedType=RSS&feedName=nonCyclicalConsumerGoodsSector>