<http://schema.org/description>
"As a purveyor of greetings cards and family-friendly TV network broadcaster, it's hardly surprising that Hallmark is now trying to go a step further by gaining mindshare among the digital ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/07/17/spiritclips-from-hallmark-is-like-netflix-for-families/?fromcat=all&_suid=1374070240321006768740946426988>