<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~sargent-art~fp~2-3~c1~kids-korner~c2~drawing~c3~pencils~/sargent-art-watercolor-pencils.html>