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"If you're reading this, chances are you're well acquainted with Google Maps.\r\n\r\nFor many, Google Maps - with its wealth of way-finding features - will rank highly among their most prized ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/07/02/what3words-a-new-way-to-search-for-and-share-locations-via-google-maps-with-just-3-words-universal-address-system/>