<http://schema.org/description>
"For London-dwellers, there's plenty of good transport apps out there to make sure you don't get lost en-route through the gargantuan metropolis. There's the slick Citymapper for starters ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/07/03/jump-iphone-slick-real-time-bus-tracker-london-dwellers/c-340/>