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" CLAD just launched. This afternoon. The hell is CLAD, you ask? CLAD is a whole new thing. It&amp;#039;s the new online clothing store for men \u2014 it&amp;#039;s live now at cladmen.com \u2014 and Esquire has helped launch it and we&amp;#039;re going to be an active partner in the venture. CLAD aims to offer the immediacy of online shopping but also provide the services you get when you go to a great men&amp;#039;s store: An intelligently-edited selection of clothes and accessories from many of the best brands in menswear \u2014 and a few that CLAD is introducing us to; help with coordinating looks, and then the ability to buy each of the items that makes up that look; and ideas and inspirations for how you can come up with new looks of your own. So, what&amp;#039;s Esquire got to do with it? First, Esquire is going to be a big presence on CLAD. There will be editors&amp;#039; picks and seasonal sales timed to topics in new issues of the magazine and editorial features on Esquire.com. But we&amp;#039;ll also be offering advice and instruction and suggestions in a section called DAMN GOOD ADVICE. Second, we hope that this will be the beginning of something new for magazines. For centuries (or however long magazines have been around), we&amp;#039;ve been making recommendations. We do it many times in each issue \u2014 what to watch, what to drink, new ways to get dressed in the morning \u2014 and we share with you what we and our experts like. But for all those centuries (or, you know), it ended there. We left it to you to make the leap from the page of the magazine to finding the item in a store. With CLAD (and with the help of Esquire.com), we want to start to change that. We want to make it easier for you to investigate and then purchase the things that catch your eye or meet a need. Take a look. Visit the site. This is a new thing for all of us. And please let us know how we can make it better.  Sweater ($325), henley ($168), and chinos ($215) by Vince; socks ($30) by Psycho Bunny. On her: Sweater ($275) by Vince; boxers ($38) by Robert Talbott. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/mens-fashion/a11629/clad-and-esquire-110911/>