<http://schema.org/alternativeHeadline>
"Appliances -- also known as energy vampires -- keep drawing power even when they're off."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/gadgets-electronics/questions/should-i-unplug-my-appliances-and-if-so-will-i-save-money>