<http://schema.org/about>
"Like most TreeHugger readers I had an ah ha moment a while ago regarding plastics, the ubiquity of them in our lives, the huge problems of disposing or recycling them, the absurdity of using a material that takes anywhere from thousands to billions of"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/plastic-a-toxic-love-story-book-review.html>