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"When it comes to buying tablets, do the eyes have it?\nA recent study by EyeTrackShop placed the top 7-inch tablets in front of participants and tracked their eye movements in a study to determine which one was most popular among consumers.\nFacing off were the iPad mini, the Nexus 7, the Nook HD and Kindle Fire HD. Shown to test subjects along with the company's current advertising campaign, the iPad Mini created a 40% higher purchase intent than its competitors. \nThat means that by simply looking at the iPad Mini, users were more interested in buying from Apple than the others in the line up. \nIt's no wonder, then, that Apple applied for a patent for their \"rectangles with curved curves\" \u2014 and was award one on Thursday. \nSEE ALSO: See How The iPad Mini Stacks Up Against Competitors\nThe study was conducted through 600 users who allowed access to their webcams and were shown the tablets before being asked a few follow-up questions. About 25% of respondents said they planned on buying a tablet within the month. \nWatch the video to see how the other 7-inch tablets fared, and let us know in the comments if you agree with the results. \n\n\nApple's New iPad Mini\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\niPad mini unveiled\n\n\n\n\n\n\n\n\n\n\n\nUltra-thin design\n\n\n\n\n\n\n\n\n\n\n\niPad mini compared to iPad\n\n\n\n\n\n\n\n\n\n\n\nDual-Core A5 chip\n\n\n\n\n\n\n\n\n\n\n\nUltrafast wireless\n\n\n\n\n\n\n\n\n\n\n\niPad mini\n\n\n\n\n\n\n\n\n\n\n\niPad mini Camera\n\n\n\n\n\n\n\n\n\n\n\niPad mini pricing\n\n\n\n\n\n\n\n\n\n\n\niPad mini compared to iPad and iPad 2\n\n\n\n\n\n\n\n\n\n\n\niPad mini ships October 26\n\n\n\n\n\n\n\n\n\n\n\niPad mini press shot\n\n\n\n\n\n\n\n\n\n\n\niPad mini press shot\n\n\n\n\n\n\n\n\n\n\n\nHands-on with iPad mini\n\n\n\n\n\n\n\n\n\n\n\nHands-on with iPad mini\n\n\n\n\n\n\n\n\n\n\n\nHands-on with iPad mini\n\n\n\n\n\n\n\n\n\n\n\niPad mini camera\n\n\n\n\n\n\n\n\n\n\n\niPad and iPad mini side-by-side\n\n\n\n\n\n\n\n\n\n\n\nHands-on with iPad mini\n\n\n\n\n\n\n\n\n\n\n\nTim Cook\nApple's CEO interacts with the press during hands-on portion of the Apple event.\n\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
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