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"As Simon Cowell might say, this story is utterly disappointing and self-indulgent.  But the fact that YouTube and ITV have been unable to monetize the Internet sensation that is Susan Boyle is a rather significant blunder, and highlights some of the archaic ways that business is still done between old and new media.\nBy some estimates, video of Boyle\u2019s performance of \u201CI Dreamed a Dream\u201D on Britain\u2019s Got Talent has already asmassed more than 100 million video views on the Web.  However, according to The Times of London, Britain\u2019s ITV - who owns the rights to the show - and YouTube - where most of the views have taken place \u2013 have been unable to reach a revenue share deal, meaning no ads have been served, and more than a \u201Cmillion-pound windfall\u201D has been missed.  The holdup is apparently over ad formats, as ITV wants pre-rolls and YouTube doesn\u2019t.  The Times of London quotes ITV\u2019s director of online saying, \u201CWe don\u2019t want to be part of YouTube\u2019s standard terms and conditions, because content like Susan Boyle is unique \u2026 I think both sides are being hard-nosed and commercial about it.\u201D YouTube, the article notes, prefers overlay and text ads, which have been increasingly showing up on videos around the site.  \nWhile these two sides bicker over ad formats and revenue sharing, the bottom line is that the majority of Boyle video views are likely behind us as the sensation fades and we await the unlikely singing hero\u2019s next performance.  Even if these two companies do eventually reach a deal, there is only so much cream left to skim off the top at this point.  Who\u2019s in the wrong here?  Both companies.\nOn the YouTube side, you can\u2019t tell me that they couldn\u2019t have quickly switched on pre-rolls for ITV and a sensation of Boyle\u2019s magnitude.  On the ITV side, you would have to think that they\u2019d rather have some advertising \u2013 regardless of format \u2013 than miss the boat completely.  Moreover, everyone loses, because while these two companies squabble, embedding Boyle\u2019s YouTube video remains disabled, preventing even larger viral distribution.  \nUltimately, a couple million dollars isn\u2019t going to make or break either YouTube or ITV.  But this story does illustrate that old and new media still have a long way to go in finding ways to work together and not snatching defeat from the jaws of victory."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/04/23/susan-boyle-video-profits/>