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"Just a couple of weeks after landing a $12 million round of funding, AdInfuse is announcing a new mobile advertising unit that's designed just for the iPhone.  This will bridge brands with iPhone users in the US and Europe, utilizing video and browsing formats for ad campaigns on the Apple handheld.  \n AdInfuse isn't the first to look at the iPhone as a device that can be used specifically for optimized ad campaigns\u2014AdMob tried out some localized branding efforts on its iPhone unit, in conjunction with the Land Rover brand, which was met with a good amount of success.  So what's the point of making ads just for iPhones?  These multi-format ads will recognize the iPhone, and deliver ads that have been optimized for iPhone use.  Combine this with the information that AdInfuse already has on mobile users in order to lend up its invaluable data for targeted mobile advertising, and you've got a double dose of targeting and optimization for a well-formated and relevant ad.  \nWith 4 million iPhones sold worldwide, AdInfuse's new ad unit is all fine and dandy, but is it necessary?  The iPhone did more than introduce a new mobile device onto the scene\u2014it brought about new standards for the industry, specifically towards mobile browsing.  It's this level of interactivity and likeness to a computer that has it primed for targeting when it comes to mobile websites, games, and other applications.  \nMost of these sites and games are hotbeds for advertisers on a computer browser, and so too they've become important for furthering the development and deployment of mobile ads.  Considering AdInfuse's added information it has on mobile consumers, will this make it a better competitor to other ad networks that are taking on similar tasks of optimizing for the iPhone?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/02/06/adinfuse-iphone/>