<http://schema.org/target>
"android-app://com.nbcuni.nbc/nbctve/video/2f578b8a610c157b10cf6bec0e8e9c5a?referrer=goog_watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/Life/video/not-for-nothing/n3986>