<http://schema.org/description>
"With a plethora of low-cost and even free tools available to develop and host online services and launch mobile apps, the barrier to entry for building a technology startup has dropped ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2011/07/19/8-ways-to-get-advice-and-inspiration-for-your-startup-idea/>