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"You can restore your Apple TV both on the unit itself and through iTunes. Choose Settings &amp;gt; General &amp;gt; Reset and click Restore to return your device to its factory-fresh state. If you can't make this happen directly, there's also iTunes. Make sure you have a micro USB cable on-hand (a lot of Bluetooth earpieces use this style for recharging, or you can buy one from a local computer store). Disconnect the HDMI cable and plug in the micro USB to your computer. Launch iTunes. You may need to disconnect power as well -- although TUAW's results on this vary. Once iTunes recognizes the unit, you can select it and click Restore. This downloads (if needed) and installs the latest firmware."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2011/09/23/restore-apple-tv-tip-of-the-day/>