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"An ad for the launch of the cable channel TNT promoting the \"drama\" of its programming had a pretty dramatic debut.\nTNT's ad has become the second most-shared of all time, according to Unruly, a video research firm. The ad, which was released on April 11, has been shared 3 million times. Only \"The Force,\" the 2011 Super Bowl ad from Volkswagen, has been shared more. \nDavid Waterhouse, head of content for Unruly, says the TNT ad \u2014 called \"A Dramatic Surprise on a Quiet Street\" \u2014 may well surpass \"The Force\" soon since one in seven people who saw \"Surprise\" shared it vs. one in 12 for \"The Force.\"\nThe TNT ad, featured above, takes place in a \"little town in Belgium\" in a \"square where nothing really happens.\" TNT's ad agency, Duval Guillaume Modem, placed a large red button there and invited passers-by to \"Push to Add Drama.\" \nDoing so led to a flurry of activity including a clumsy EMS unit dropping a man on a stretcher, a bicycle accident, a fistfight and the appearance of a woman on a motorcycle clad in lingerie. The ad, which appeared on YouTube on April 11, is now up to 21.5 million views."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/04/16/tnt-ad-second-most-shared/>