<http://schema.org/alternativeHeadline>
"Founded to support New York City's community of maligned and largely destitute urban recyclers known as canners, Sure We Can operates the city's only homeless-friendly bottle and can redemption center."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/recycling/blogs/for-marginalized-urban-recyclers-a-nonprofit-with-a-can-do-attitude>