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"Not content to merely partner with luxury labels (see the Marni collab) and create one-off red carpet gowns for celebs, H&amp;amp;M is said to be launching a whole new luxury brand. If you&amp;#x27;ve been to Europe in the past few year, you probably know about COS, a fashion chain launched by H&amp;amp;M back in 2007 that serves a customer looking for modern classic pieces at a mid-range price. Today WWD reports that H&amp;amp;M is working on a luxury label launch&amp;amp;#8212;&amp;quot;that would be more expensive than its high-end COS brand.&amp;quot; Though the rumor remains unconfirmed by H&amp;amp;M HQ&amp;amp;#8212;&amp;quot;There is nothing new that we can [talk] about for the moment,&amp;quot; a spokesperson told the trade paper&amp;amp;#8212;WWD reports the rumor that the luxury brand team includes designer Behnaz Aram (who used to work at Swedish label Whyred). What would you like to see from a high-end H&amp;amp;M-owned brand? Also, hello, how mad are you that COS doesn&amp;#x27;t have a store in the United States yet? Yeah, vent in the comments! PLUS... &amp;amp;#183; Swoon alert! H&amp;amp;M is launching an eco-friendly red carpet collection &amp;amp;#183; First look at Marni for H&amp;amp;M &amp;amp;#183; David Beckham&amp;#x27;s smoldering super-hot shirtless H&amp;amp;M campaign Photo courtesy COS"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2012/03/hm-luxury-launch>