<http://schema.org/description>
"On October 23, 2000 the United States was less than two weeks away from one its most controversial presidential elections, but on that day a historical event happened in its own right ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2010/11/08/adwords-is-ten-years-old-and-google-wants-your-success-stories/>