<http://schema.org/name>
"The Viper Room Presents: NEW YEARS EVE 2013:"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&pl=laviper&eventId=3245354&REFERRAL_ID=twreg>