<http://schema.org/alternativeHeadline>
"The Telegraph launches subscription-based iPad app utilising Apple\u2019s in-app payments"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/05/05/the-telegraph-launches-subscription-based-ipad-app-using-apples-in-app-payments/>