<http://schema.org/description>
"&lt;p&gt;Setting up an internal blog is easy to do.\u00A0 Here are steps for getting your blog going and topic ideas that have been valuable for others.&lt;br /&gt;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/tips-how-to-develop-an-internal-blog>