<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2011%2F07%2F13%2Fbear-wrestler-sam-mazzola-dies.aspx%3FPageIndex%3D5>