<http://schema.org/headline>
"Apple: In Case You Haven&amp;#8217;t Noticed, We&amp;#8217;re Destroying HP, Dell, RIM, et al "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/popular/apple-in-case-you-havent-noticed-were-destroying-hp-dell-rim-et-al.html/>