<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinn/hotels/it/it/genova/goait/hoteldetail?cm_sp=OSMEU-HI-EMEA-IT-HPD-AIX-MHR-Genoa.html/directions>