<http://schema.org/description>
"We\u2019ve written about Blippar a few times throughout 2011, first covering the augmented reality (AR) app in June, prior to its official launch.\r\n\r\nBlippar is an AR app aimed at brands, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/15/guinness-calls-on-blippar-to-create-festive-augmented-reality-decorate-your-pint-game/>