<http://schema.org/name>
"Hiker Lace"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newbalance.com/pd/hiker-lace/HIKER.html?cgid=266000&srule=By%20Popularity%20%287days%29&start=34&dwvar_HIKER_color=Brown_with_Moss%20Green>