<http://schema.org/articleBody>
"Palantir Technologies, the big-data company whose software reportedly helped find Osama bin Laden, has acquired a 2-year-old social media marketing startup.\nPalantir acquired Poptip, a company that helps major brands analyze data from Twitter, and conduct polls on social media.  \nSee also: Twitter Needs to Monetize You, Even If You're Not on Twitter\nTerms of the deal were not disclosed. Palantir, which launched in 2004, has raised more than $900 million in funding, and is valued at $9 billion, according to The Wall Street Journal. The somewhat secretive company's software specializes in data analysis for banks and government organizations, and has reportedly been used for fraud prevention.\nAlthough the two companies may seem oddly matched, Poptip founder Kelsey Falter hinted that the acquisition would help her startup expand its reach, according to a blog post announcing the news:\nThe ethos of our companies are highly aligned. Just as Poptip set out to transform the ways that companies use social conversation data, so too Palantir started with the intention to transform the way organizations use all of their data. Palantir\u2019s work spans government, commercial and non-profit. The company also prides itself on its strong work ethic that fuels its long term vision \u2014 just as we do here at Poptip.\nAnd, as VentureBeat reported, a company like Poptip, which relies on social media, could provide the big data-driven Palantir with a better understanding of natural-language processing, thereby strengthening their products.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/07/30/palantir-acquires-poptip/>