<http://schema.org/userInteractionCount>
"0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/01/14/curated-discussion-service-branch-launches-publicly-with-new-features-like-highlights-and-an-activity-feed/?awesm=tnw.to_k0ZRd>