<http://schema.org/headline>
"Eto\u00E2&#128;&#153;o is face of 2010 World Cup \u00E2&#128;&#147; or is he?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.thestar.com.my/Sport/Other-Sport/2007/11/25/Etoo-is-face-of-2010-World-Cup--or-is-he/>