<http://schema.org/name>
"National Basketball Association"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?mi~id~cookie=1333314422350~422~-1351155325~~1&quicktabs_poll=0&quicktabs_ticket_central=2&quicktabs_insider=0&quicktabs_news=1&quicktabs_nested_qt=1>