<http://schema.org/alternativeHeadline>
"LOS ANGELES\u2014In announcing his return to the Cleveland Cavaliers\u00A0on Friday, superstar basketball player\u00A0LeBron James said,\u00A0\u201CI\u2019m not having a press conference or a party."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/233760/lebron-jamess-next-big-move-as-a-tv-producer/>