<http://schema.org/alternativeHeadline>
"Spider-Man Week in New York kicks off on June 25 to celebrate the release of the film on July 3. Look out for a special Empire State Building lighting and a tour of the locations..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/justin-bieber-unplugged-twilight-trailer-and-spider-man-week-in-nyc>