<http://schema.org/description>
"They are a pretty diverse group that spends most of the year frantically differentiating themselves from one another: forecasters, branding and creative agencies, analysts, consultants, bloggers, columnists, and technology gurus. But come December 1st they all share a particular affliction, a kind of creeping trend eschatology. This isn\u2019t your run-of-the-mill foretelling of end-times (sorry, Mayans),..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/39020/year-end-lists-are-hazardous-to-your-health/>