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"It's been a little more than a year since Tumblr began allowing users \u2014 both individuals and large-scale advertisers \u2014 to promote their content on the network for as little as $1 a post. Now, Tumblr is bringing those ads to mobile as it eyes its first annual profit.\nIn an interview with Bloomberg, Derek Gottfrid, vice president of product at Tumblr, said that companies will be able to start promoting their blogs as well as individual posts on Tumblr's apps for iOS and Android within the first half of the year. After running internal tests, Tumblr is now seeking out launch partners for the new products.\nThe timing is good: In an interview with Mashable last month, Tumblr founder and CEO David Karp said he expects mobile traffic will overtake desktop traffic by early next year at the latest. \"We're seeing three times the growth on mobile versus desktop,\" he said.\nKarp said he didn't think Tumblr would have a harder time monetizing its mobile traffic because the company builds its advertising on top of the same \"atomic elements\" as Tumblr itself. \"On Tumblr there are no special brand pages, there are no Sponsored Stories,\" Karp said. \"There are blogs and there are posts. So as long as there are those elements and our mobile apps are getting better and better at displaying those atomic elements... We should be able to inject advertisements there in a way that's really not distruptive and not interruptive.\"\nThe foray into mobile advertising should help six-year-old Tumblr, which has a monthly audience of more than 170 million, turn a profit for the first time this year, Lee Brown, head of sales at Tumblr, told Bloomberg. The average ad buy on Tumblr is currently \"just under six figures,\" he said.\nImage courtesy of Tumblr."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/03/05/tumblr-mobile-ads/>