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"Welcome to our second\u00A0Tumblr Tuesday, where every Tuesday we celebrate our love of Tumblr.\u00A0Tumblr, a New York City based startup, is\u00A0like the FFFFound for the rest of the world.\u00A0It\u2019s as shareable and fast-paced as Twitter but populated with more in-depth text and rich images.\r\n\r\nIn the past week, the world has taken a hard look at social media's role in\u00A0the London riots, such as\u00A0the need for Twitter news curators.\u00A0Last week,\u00A0we wrote about the\u00A0statement the\u00A0UK Prime Minister David Cameron made in Parliament, that\u00A0the Government is considering the role social media plays in organizing violence, and its looking at whether it would be \u2018right\u2019 to try and put stops in place to hinder communications.\r\n\r\nWhile there was some talk that the Government would shut off access to social media, the notion was thankfully short lived. Now,\u00A0as we\u2019ve seen happen before, social media is playing an integral role in the community re-building and clean up efforts. A new Twitter handle:\u00A0Riot Clean Up was created last Monday and already has nearly 90,000 followers. There's also\u00A0Riot Remedy, which has less of a following on Twitter but is organising clean up events\u00A0on Facebook as well.\u00A0Two highly entertaining Tumblr accounts have popped up that inject a necessary dose of satire into the rebellious and senseless events. One is photoshoplooter, which\u00A0plans to publish a book with all profits going towards cleaning up the riots. The second, and the one that is our Tumblr Tuesday pick this week is Loot-alikes, which juxtaposes photos of looters against their celebrity doppelg\u00E4ngers.\r\n\r\nWe caught up with Loot-alikes creators\u00A0Rachel Bishop and Ian Byrne for an interview. Check it out just after Eva...\r\n\r\n\r\n\r\nAges?\r\nNot telling\r\n\r\nDay Jobs?\r\nYes, we work in the creative industry.\r\n\r\nWhere in London do you live?\r\nNorth and East London\r\n\r\nFavorite place to go for a pint?\r\nDirty old boozers and underground cocktail bars.\r\n\r\nWhat was your motivation for building Loot-alikes?\r\nThe volume of looter galleries appearing on the Internet in the aftermath of the UK riots spurred on the idea for the blog. We hope it helps to spread awareness of the people involved in recent acts of violence.\r\n\r\nWhen did you know it was going viral?\r\nReceiving over 1,000 hits within the first hour of setting up the blog.\r\n\r\nHow many visits have you received since you started it?\r\n55,000 when we last looked.\r\n\r\nHave any of the looters been caught by the police because of your blog?\r\nNot directly, as far as we know. We hope it has helped to spread awareness of the people involved in the riots.\r\n\r\nHow do you match them up so accurately?\r\nIan's creative eye. The public have started submitting some hilarious picture too.\r\n\r\nAre there any lookalikes you're particularly proud of?\r\nPrince and Eva are pretty special.\r\n\r\n\r\n\r\nWhat's the energy like in London right now? How does it feel to be on the streets?\r\nTo be honest where we're based life's pretty much getting back to normal. We can't speak for deeper affected areas of Hackney and Croydon.\u00A0There's a lot of anger but also a sense of camaraderie and community.\r\n\r\nWhat will happen to Loot-alikes when the looting is over?\r\nThe blog has a very limited shelf life but we hope to have helped to deliver a bit of fun with a serious point.\r\n\r\nCheck out our Tumblr Tuesday from last week: Meet the man behind \u201CAnimals Being Dicks\u201D and stay tuned next week for Foodspotting Amy Cao's favorite food Tumblr blogs."^^<http://www.w3.org/2001/XMLSchema#string>
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