<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/gb/en/manchester/mchea/hoteldetail?cm_sp=OSMEU-EX-GB-EN-HED3-AIX-MHR-manchester_image/photos-tours>