<http://schema.org/alternativeHeadline>
"The Mink Makeup Printer, Invented by Grace Choi: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2014/05/mink-makeup-printer-grace-choi>