<http://schema.org/about>
"After making several recordings to inform parents of school closings, the principal of a Kentucky elementary school decided to spice things up a bit."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/climate-weather/videos/its-snowing-again-but-youve-never-heard-a-school-closing-like>