<http://schema.org/alternativeHeadline>
"I Rarely Use This Eyeshadow Trick&amp;amp;#8212;but Olivia Munn Makes Me Want To!: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2013/12/i-rarely-use-this-eyeshadow-tr>