<http://schema.org/description>
"Creating a sticky game that keeps players coming back for more is trick in and of itself.  Once you've made the app and released it into the wild, finding a way to make money with it ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/03/01/kiip-opens-up-rewards-platform-to-all-app-developers-announces-100k-developer-fund/>