<http://schema.org/name>
"Observer"^^<http://www.w3.org/2001/XMLSchema#string>
<http://observer.com/2012/06/morgan-stanley-boss-gorman-has-no-sympathy-for-you-or-anyone-else-looking-for-a-facebook-pop-wall-street-roundup/404px-morgan_stanley_on_times_square/>