<http://schema.org/headline>
"\u0410\u043B\u0435\u043A\u0441\u0430\u043D\u0434\u0440 \u041A\u0438\u0440\u0435\u0435\u0432"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/people/4e8d637551984012380000e2/>