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" CHRYSLER 2010 Financial Performance: \u2212$652 million \u25BC CEO: Sergio Marchionne  Strengths: Strong design and engineering talent at Chrysler and sister company Fiat. CEO and senior team are moving fast to deliver new cars and trucks and improve quality. TV commercials deserve an Oscar. Weaknesses: The new cars, like the Grand Cherokee, are terrific and quality is improving, but they&amp;#039;re climbing a hill. Dodge and Chrysler brands have low trust among consumers. Talent Pool/Rising Star: Ralph Gilles is head of both design and the Dodge brand, and has rapidly improved the cars&amp;#039; cabins and exteriors.  Halo Car: Chrysler 300C Ancient Warhorse: Dodge Caliber Next Big Ride: Alfa Romeo Street Buzz: CEO Marchionne is tough and smart. The return of charismatic cars from Fiat and, soon, Alfa Romeo will, we hope, beat back blandness. But quality is still the wild card. The Bottom Line: Based on Chrysler&amp;#039;s two previous brushes with liquidation, the company thrives on adversity. Don&amp;#039;t bet against a heroic comeback.   &amp;amp;gt; &amp;amp;lt;&amp;amp;lt;&amp;amp;lt; GM  FORD &amp;amp;gt;&amp;amp;gt;&amp;amp;gt;   FORD 2010 Financial Performance: +$6.6 billion \u25B2 CEO: Alan R. Mulally  Strengths: Ford&amp;#039;s quality has essentially matched Japanese brands, says Consumer Reports. Pickups remain a top seller. The big bet on appealing small cars, like the Fiesta and Focus, is about to pay off as gas prices rise.  Weaknesses: Except for limo companies, no one&amp;#039;s clamoring for a Lincoln. The Flex and new Taurus haven&amp;#039;t caught on. Talent Pool/Rising Star: Ford Americas president Mark Fields is establishing himself as logical next CEO. Asia Pacific chief Joe Hinrichs and global marketing boss James Farley make a solid bench. Halo Car: Ford Mustang Boss Ancient Warhorse: Lincoln Town Car Next Big Ride: Revitalized Lincoln Street Buzz: Rather than lose ground fighting bankruptcy, Ford continues its momentum. Mulally&amp;#039;s successor needs to be identified so as not to distract from progress. The Bottom Line: Bailed-out Chrysler and GM washed away billions in debt during bankruptcy, but Ford is honoring its obligations and making more money, and has arguably the best lineup in Detroit.  &amp;amp;gt; &amp;amp;lt;&amp;amp;lt;&amp;amp;lt; CHRYSLER  GM &amp;amp;gt;&amp;amp;gt;&amp;amp;gt;   GM 2010 Financial Performance: +$4.7 billion \u25B2 CEO: Daniel F. Akerson Strengths: Efficient product development throughout the world. Quality is improving. Just four brands to manage in the U.S., down from eight. Strong in China. Buicks and Cadillacs are turning heads.  Weaknesses: The government still owns 33 percent, and GM is again boosting incentives to sell cars. The management team has yet to prove it can make the right product investments.  Talent Pool/Rising Star: Tough to say because of high turnover among GM&amp;#039;s executives, but North America president Mark Reuss, a well-known car guy and GM lifer, could be next in line. Halo Car: Chevy Volt Ancient Warhorse: Chevy Impala Next Big Ride: Cadillac XTS Street Buzz: Signs of old GM arrogance linger on. Pundits grumbled when the key job supervising new vehicle development went to former human resources head Mary Barra.  The Bottom Line: GM is the top-selling foreign brand in the world&amp;#039;s largest car market\u2014China. If it can follow the Volt and Cruze with similar class-leading cars, it could once again be the global leader.   &amp;amp;gt; &amp;amp;lt;&amp;amp;lt;&amp;amp;lt; FORD  CHRYSLER &amp;amp;gt;&amp;amp;gt;&amp;amp;gt;  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/cars/a6800/the-report-card-for-detroits-big-three/>