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"   Photo: SHFT  In honor of Earth Day (this Sunday) Adrian Grenier and filmmaker Peter Glatzer&amp;#039;s sustainable living platform SHFT.com recently teamed up with Ford&amp;#039;s ongoing eco-initiative to produce a film series that&amp;#039;s sort of an anti-An Inconvenient Truth: no scary tactics, just some creative solutions. They screened the first installment of the documentary in New York last night. The Big Shft: 10 Innovators Changing Our World was both encouraging\u2014it made us feel pretty good about the forward-thinking sustainable practices in major industries\u2014but also depressing. How can our industry\u2014where green can feel more like a trend than a lifestyle\u2014latch on long-term? We posed the question to Grenier. &amp;quot;We&amp;#039;re not experts so we couldn&amp;#039;t make those suggestions, but what we can do is inspire conversations so people think about things differently. You really have to be in the industry I think, but it&amp;#039;s going to require all of us to come together and find new answers.&amp;quot; The answers are out there: H&amp;amp;amp;M&amp;#039;s sustainable capsule collection that hit stores last week, Livia Firth&amp;#039;s Green Carpet Challenge is in its third year, and Suzy Cameron&amp;#039;s working on an entirely organic collection of environmentally sound clothing. There&amp;#039;s also, of course, the matter of making the right choices, and knowing the consequences of your choices, or as Grenier puts it, &amp;quot;voting with your dollars.&amp;quot; Specifically, he names brands like Loomstate, Rogan, and Nau among his favorites and we&amp;#039;ve spotted dozens of environmentally friendly and aesthetically pleasing products on SHFT.com. Earth Month may end come May 1st, but there&amp;#039;s no reason to stop considering your effect on the environment. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/culture/celebrities/news/a8900/go-green-for-adrian-grenier-41173/>