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"Microsoft has been relentless in their pursuit of exclusivity rights for the downloadable content for some of the biggest games of the year -- Grand Theft Auto IV, of course, being chief among them. Other than a vague comment from SCEE president David Reeves, who hinted in May that extra content for GTA IV would \"probably\" be coming to the PS3, we've not heard much contention from Sony's higher-ups over Microsoft's stranglehold on the DLC of these third-party blockbusters.This silence was recently broken by Sony UK managing director Ray Maguire, who, in an interview with VideoGamer.com, stated, \"nothing is ever exclusive.\" Maguire explained that while the competition had spent \"a large amount of money\" to purchase exclusive DLC rights for \"a period of time\", Sony had chosen to funnel their money into research and development, as well as the production of titles such as LittleBigPlanet. His statements certainly seem to hint at the possibility of 360-exclusive DLC eventually finding its way onto the PS3 -- though considering the kind of green Microsoft dishes out to secure said DLC, we'd be surprised if it happened anytime soon."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/11/02/sony-uk-exec-on-dlc-nothing-is-ever-exclusive/>