<http://schema.org/description>
"On the same day Rupert Murdoch essentially kick-started a Sunday newspaper price war by announcing the all-new Sunday Sun would hit shelves for \u00A30.50 (USD$0.79) - whilst simultaneously ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/02/23/murdoch-announces-cut-price-weekend-tabloids-but-doubles-the-times-digital-subscription/>