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"Google, which has already pledged $100 million to create a slew of premium video channels on YouTube, announced on Wednesday it will sink another $200 million into marketing them across its various ad networks.\nThe company will use YouTube, the Google Display Network, and other formats to promote the channels, according to a YouTube rep. Google also threw a big bash in New York Wednesday night featuring Jay-Z, Julie Stiles, Jennifer Beals, Virginia Madsen and Flo Rida to make some noise about the channels during the TV network upfronts, the annual event in which network execs and media buyers converge in the Big Apple to sell ad commitments based on the upcoming fall season. In addition to the new marketing heft, YouTube is planning a programmable channel guide to make finding such premium content easier. \nYouTube announced the premium channel program \u2014 which includes channels from Ashton Kutcher, Amy Poehler, Shaquile O'Neal and The Wall Street Journal, among others \u2014 last October. The move was seen as a way for Google to better monetize YouTube since such premium content is more advertiser-friendly. In addition, tools like Apple TV level the playing field for YouTube by bringing it to TV as another alternative to network and cable programming.\n\"We will fish where the fish are in a mighty big pond,\" Google VP-content Robert Kyncl told attendees at YouTube's upfront event Wednesday night, according to Advertising Age. \"If you want to lead, join us now for the next seven years. We can build audiences together. We can build brands together.\"\nWhat do you think of YouTube's new premium channels? Have you checked them out? Let us know in the comments.\nImage courtesy of iStockphoto, GiorgioMagini"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/05/03/youtube-premium-channels-marketing/>