<http://schema.org/target>
"http://www.luluguinness.com/world/?s={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.luluguinness.com/world/page/12/?BlogTagID=27e6a4a3-c5c8-4007-ac8a-9adbb910e0be>