<http://schema.org/headline>
"Cities Vie to Host the Museum of the &amp;lt;em&amp;gt;Star Wars&amp;lt;/em&amp;gt; Mastermind"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2014-05-21/cities-and-celebrities-vie-for-a-star-wars-museum>