<http://schema.org/target>
"http://www.peta.org/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Finteractive%2Fe-cards%2FE-Cards-By-Subject.aspx%3FPETATags%3DBirthday%26PETAOrTags%3D0>