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"BT Sport has suggested that it is unimpressed with Sky Sports 1 going free for one day, because it is free all year round for BT&amp;#039;s broadband customers. Sky unveiled its new weekend schedule today (June 27) for 2013/14 and announced that Sky Sports 1 would be available for free on Saturday, August 17 - the first day of the Premier League season.   &amp;quot;BT Sport is free every day of the season for BT broadband customers, not just free for one day,&amp;quot; said a BT Sport spokesman. &amp;quot;We are pleased to see that our arrival has prompted Sky to attempt to raise its game, but this stunt does not disguise the fact that this season they have fewer top pick matches.&amp;quot; He added: &amp;quot;BT Sport customers will enjoy 38 live Barclays Premier League matches this season, including almost half of the top picks, so fans have a real choice of quality live sport on Saturdays for the first time in Premier League history. &amp;quot;We think that means BT Sport is an essential part of the mix for sports fans.&amp;quot; BT outbid ESPN to win the rights to 38 top Premier League games a year for the next three seasons. It later confirmed that its new BT Sport channels would be free for its five million broadband customers, while non-BT customers can add the channels for \u00A312 a month or \u00A315 for HD. The broadcaster later denied suggestions that it had increased its Line Rental Saver Plan by 9% as a result of purchasing the football rights. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a493657/bt-sport-mocks-sky-sports-stunt-were-free-every-day-for-customers/>