<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/environment/georgemonbiot/2013/sep/27/ipcc-climate-change-report-global-warming"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/environment/georgemonbiot/2013/sep/27/ipcc-climate-change-report-global-warming>