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"Dear Bob &amp; Doug:I am the prime minister of a booming nation situated in both Europe and Asia. People worried when my party came to power, because we are Islamist in a state that has been militantly secular for a century. But guess what? The economy is booming, we are a regional power and we haven\u2019t instituted anything like Sharia law, so the West is quite satisfied with us. We even knocked the military down a peg. In short, I had the world by the hayalar. But then, as part of my ambitious redevelopment plans in our largest city, I had to cut down a few trees to build a shopping mall. This led to protests from extremists, which our police repressed with a combination of extreme restraint, clubs and tear gas. Now, hundreds of thousands of hooligans are on the streets in every city because of the lies about me on social media. I have said that Twitter is a \"menace to society.\u201D  Can you explain what a tool of Satan it is?\u2014Annoyed in Ankara\nDear Annoyed, \nHe who blames the messenger is a fool. He who blames a million messengers is in biiiiiiiiiiiiiiig trouble.\nSEE ALSO: Last Week's Advice for Clueless Brands on Social Media\n\nDear Bob &amp; Doug:Perhaps you read about Taco Bell\u2019s predicament. Some knucklehead employee posted a selfie of licking a stack of taco shells on Facebook. The public naturally found this revolting, and no doubt will stay away from Taco Bell. Now, I happen to be a brand strategy consultant, and I was quoted in a major newspaper telling Taco Bell its mistake:  \"If you hire people who treat your brand as disposable, that's the kind of PR you'll get. You need to hire people who hold as much integrity for your brand as you do.\" Am I right?\u2014Nailing it in the Nation\u2019s Newspaper\nDear Nailing It,\nOh, yes. Absolutely. The world is awash in teenagers and underclass adults who take that $7.25/hour job just for the chance to uphold the brand. They hop out of bed, press their uniforms, polish their name badges and daydream of someday being promoted to the deep fryer. How could Taco Bell be so stupid as to shun a good executive search firm to find just the right candidate for the taco-stuffing bench? We think they should not only hire from Harvard Business School; they should give each employee stock options, plus a nice off-site team building. The Bahamas are nice. \nThe fact is, no other food chain is so short-sighted. No disaffected, low-wage grunt ever defiled food before, and obviously this is Taco Bell\u2019s fault. You are so right; the drubbing they are about to take is completely self-inflicted.  Excellent analysis. We\u2019d be eager to hear more brand strategies from you.  \nDear Bob &amp; Doug:Remember me? I\u2019m a teen sensation, so people are naturally jealous. Now two ex-jocks are all in a huff because I\u2019m driving my bitchin\u2019 new Ferrari around my California neighborhood. Seriously, Eric Dickerson and Keyshawn Johnson may have been NFL stars, but they aren\u2019t the boss of me. Can you believe Dickerson tweeted, asking me to slow my \u201Cass down\u201D? Luckily, my True B(el)iebers have my back and totally flamed him on Twitter.  \u2014Cutest Kid in Calabasas\nDear Cutest,\nYou career was born through the miracle of intweetro fertilization, but do beware. As Dr. Frankenstein learned, the product of technology can  eventually turn on you. Speaking for ourselves, we can\u2019t wait.\nImage via iStockphoto, gpflman"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/06/04/social-media-advice-column-6-4/>