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"MyPickList is a pretty smart idea.  As modern consumers, we tend to trust recommendations from our peers more than company propaganda (aka: advertising).  As a result, we're increasingly embracing new forms of social commerce.  The first wave was led by Epinions and Amazon reviews - the community was centralized, but the model proved hugely successful.  These days we're talking more and more about decentralization, and many of those Epinions users have sites of their own.  MyPickList, Nabbr  and others are riding that trend, and making existing affiliate schemes more accessible to independent site owners.  In short: you display your favorite products on your blog and get paid.  From the site:\nMyPickList.com lets you share &amp; recommend things you love with the whole world. Create your own personalized Pick List and email it to your friends, publish it to your Blog, or let anyone searching MyPickList.com find out the products &amp; services you love. You will even earn a commission from everyone who buys something from your Pick List.\nWell, I like the revenue sharing angle.  But the slight weakness may be that this is an obvious - and easily replicated - idea.  Wists, StyleHive and Kaboodle have linked social bookmarking to shopping, resulting in a huge overlap with pick-list services.  So while I think it's easy to create a sustainable business here, it remains to be seen whether the network effect will kick in and create something truly world-changing.\nUPDATE (7th April 2006): I had a chat with the founder today and MyPickList is an absolutely killer product - they understand this market perfectly.  It's a definite winner, with the strongest business model I've seen this year.  Very, very smart idea.\nPS. Yep, I had to get a \"2.0\" in there somewhere. :)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/04/02/mypicklist-product-recommendations-20/>