<http://schema.org/about>
"The store is offering a valuable way to get rid of your old \u2014 but fully functional and scratch-free, of course \u2014 iPad models in exchange for store credit."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/gadgets-electronics/stories/target-ipad-trade-in-deal-could-earn-you-200>