<http://schema.org/keywords>
"\u00E2\u0080\u009Csteve jobs\u00E2\u0080\u009D (simon &amp;amp; schuster[[zzsemicolonzz]] $35)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2011/11/14/the-tweaker>