<http://schema.org/alternativeHeadline>
"Earlier this month, horrified supermarket consumers all over Britain discovered that they'd been eating mouthfuls of horse meat thinking it was beef."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/54289/why-uk-consumers-shouldnt-turn-their-noses-up-at-horse-meat/>