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"   Photo: St. John  Kate Winslet&amp;#039;s St. John ads leaked about a month ago, but the brand&amp;#039;s ready to kick off their campaign with a behind-the-scenes video from their shoot. It&amp;#039;s far more interesting to watch an Acadmey Award-winning actress model on set than your average 18-year-old, especially when she&amp;#039;s posing for Craig McDean. &amp;quot;Kate is an ideal choice for our new campaign,&amp;quot; said St. John Creative Director George Sharp, the man behind their evolution. The short film, called Scenes of a Woman, was shot by Theo Stanley at an old movie theater in Jersey City. Though it&amp;#039;s hard for Winslet not to raise her voice on stage\u2014&amp;quot;It&amp;#039;s my instinct in life really, just to speak really loudly&amp;quot;\u2014she has no problem channeling her inner super model. She says of St. John, &amp;quot;The clothes are cut beautifully, the fabrics are elegant, you can look extremely chic without trying too hard. You don&amp;#039;t feel as though they&amp;#039;re clothes that only a model could wear...it&amp;#039;s a great thing to feel, that I&amp;#039;m wearing something that I believe in.&amp;quot; Click through to watch the video!      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a6902/kate-winslet-really-does-love-st-john-25434/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>