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"Be honest: you really want to crack open a magazine and find one of these paper-thin USB key ads, right? No? Well... here's the thing. We really think this is a cool concept -- made to order, super slim, die cut USB drives that can be tucked in the pages of a newspaper or magazine (if you know what those are) -- with whatever content a company wants to throw on there. However, we're also not really sure the inserts would be compelling enough for us to ever consider loading up whatever content was on it. Regardless, that phone on the right sure seems to be familiar..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/11/30/usb-inserts-bring-ads-into-the-print-age-and-back-again-or-so/>