<http://schema.org/description>
"The buzzword on everyone\u2019s lips at the moment is social commerce. It\u2019s the area within social media that shows the most promise as it represents a step towards change in the way ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2011/09/06/social-commerce-how-money-is-changing-social-media/>