<http://schema.org/headline>
"Guinness calls on Blippar to create festive augmented reality \u2018Decorate Your Pint\u2019 game"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/15/guinness-calls-on-blippar-to-create-festive-augmented-reality-decorate-your-pint-game/>