<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinnexpress/hotels/gb/en/bath/qqzba/hoteldetail?cm_sp=OSMEU-EX-GB-EN-HPD18-AIX-MHR-swindon%20.html/photos-tours>