<http://schema.org/keywords>
"\u00E2\u0080\u009Csarah from alaska\u00E2\u0080\u009D (publicaffairs[[zzsemicolonzz]] $26.95)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2009/12/07/north-star-2>