<http://schema.org/alternativeHeadline>
"Recycle those #1s and #2s. Better yet, recycle all of your plastic. Better yet, don't use plastic at all!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/recycling/stories/one-is-the-awesomest-number-youll-ever-do>