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"World of Warcraft, or WoW, the massively multi-player online role playing game (MMORPG) first launched nearly four years ago by Blizzard, has put together quite an extensive subscriber base over the years, a portion of which is unquestionably very enthusiastic. They converse in forums, their guilds meet regularly for strategy sessions and battles, and all are interested in making the most of their rankings.\nWell, for those fully ingrained in the WoW life comes a new Web video show, called \u201CProject Lore\u201D to satisfy the fan during moments of downtime with episodic missions segmented into 5-minute clips. Or perhaps simultaneous to one\u2019s own gameplay. Whichever, really.\n\nBasically put, \u201CProject Lore,\u201D created video studio DECA and Alex Albrecht (host), a former TechTV personality and currently seen on the Revision3 network (\u201CDiggnation,\u201D and \u201CTotally Rad Show\u201D), is a roundtable of players that are putting together a daily show and blog about everything to do with the World of Warcraft. Five individuals comprise the team - one of whom shares in the banter remotely.\nIs it entertaining? For those very invested in the game, sure. Production quality is quite good and there\u2019s enough of a balance between what\u2019s happening among the players and what\u2019s happening on their screens to cater well to some viewers. But if you\u2019re new to World of Warcraft or have only a casual interest in what\u2019s happening, the folks of \u201CProject Lore\u201D might drive you away. The conversation is sometimes humorous and engaging, but all seems geared toward a specific set of gamers, which may impact its potential for lasting success.\nOf course, it\u2019s far too early to say definitively what its reach may be. The number of WoW subscribers in the \u201Chardcore\u201D demographic is quite large, given the game\u2019s purported 17 million members. So all may be well for \u201CProject Lore.\u201D\nStill, the show, as well as its adjoining weekly game guides and blog, is certainly in hit-or-miss territory. Web video shows focused on a variety of games have proven relatively successful. (Albrecht\u2019s Revision3 series \u201CTotally Rad Show\u201D is a good example.) \"Project Lore\" is exclusively about WoW. The show\u2019s attempt to grab and hold an audience will be directly attributable to the team\u2019s ability to maintain enthusiasm for its particular vertical.\nProjectLore company profile provided by TradeVibes\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/07/15/wow-projectlore/>