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"  If you&amp;#039;re reading this, you&amp;#039;re probably more likely to pore over spec sheets than People magazine. But for the rest of the auto buying public, a glitzier set of priorities often prevail. Consider a recent evening at a post-Oscar shindig sponsored by Jaguar/Land Rover, which featured the XKR-S Convertible and Evoque prominently displayed along the glitterati-infused red carpet, complete with the obligatory phalanx of paparazzi. Rap and fashion impresario Pharrell, performer Esperanza Spalding, and composer/Oscar musician Hans Zimmer mixed into the crowd. But as an auto enthusiast peering into the Hollywood fishbowl, I couldn&amp;#039;t resist pondering the marketing power of incorporating autos into an entertainment industry event. Why do celebs hold such media sway, and does their public choice of products really trickle down and affect the buying habits of American consumers? There&amp;#039;s no tangible way for manufacturers to track this particular return on investment, but in the mashup of modern social media and consumer culture, it seems those two rakish rides on the red carpet couldn&amp;#039;t hurt. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/cars/a7516/jaguar-land-rover-aim-at-hollywood/>