<http://schema.org/about>
"One Doodle 4 Google contest winner will earn $30K in college scholarships plus $50K for their school."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/gadgets-electronics/blogs/kids-create-eco-themed-google-doodles-to-compete-for-college>