<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/money/2010/jul/25/green-tax-add-cost-home"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/money/2010/jul/25/green-tax-add-cost-home?INTCMP=ILCNETTXT3487>