<http://schema.org/description>
"If you're a dog owner, then you know how important it is to find a good dog sitter while you're out-of-town.  You probably also know how difficult of a task it can be, and how expensive ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/02/rover-helps-you-find-a-dog-sitter-while-youre-out-of-town/>