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"You\u2019ve likely heard often enough about YouTube channels established by news media organizations to distribute material to Web users in a place many are expected to frequent. But do you take those sources up on their offers? Do you subscribe? Do you follow?\nThis week, the BBC announced that it would add content in multiple languages - Russian, Spanish, Portuguese, Arabic, Persian, and Urdu - to its YouTube-based World News channel. Which is fairly commendable insofar as access to news and information is concerned. Yet, there\u2019s a question that\u2019s lingered in mind my about this topic. And that is, does method of delivery interest you? And if not, why not?\nNow, I won\u2019t try to push the idea that few video views translates into wasted effort. The BBC\u2019s video archive on YouTube can show clips with a few hundred or several thousand views on average. Which isn\u2019t necessarily a bad thing. The Associated Press channel shows similar numbers. (The channels\u2019 subscriber counts are 12k and 15k, respectively.) But you might also say there\u2019s a noticeable lack of attention given to them.\nSo who among you, if any, count yourselves among those subscribers, or subscribers for any other news channel feeds on YouTube or places elsewhere? If you tend not to watch news in that fashion, is it out of disinterest in the format? Would you prefer free live broadcasts, wherever you may reside on the globe? Or is it that news media in general bores you, and as a result news media on YouTube is even more odious still?\nIt is evident that video is climbing steadily to become perhaps the most consumed content medium on the Web. This goes as much for entertainment as it does for education. Sometimes a mix of the two. And it\u2019s also clear that the claim of \u201Chow you want it, where you want it, when you want it\u201D is voiced by many of you. Yet it\u2019s equally certain that what is presented through YouTube, the de facto leader in varietal Web video, is not grabbing much traction. At least not the sort of traction and recognition that stalwarts like the BBC and AP and others tend to register in the minds of consumers.\nSo what gives, folks? Is it that YouTube is atrocious at serving news content in an intelligible way, and that you\u2019d rather rely on other users to direct you to popular and viral material? Is it that smart search problem that afflicts numerous other media venues on the Web? Or is YouTube not the ideal setting for the news you crave?\nGiven my own habits developed over years of browsing this vast expanse of ones and zeroes, I\u2019ll venture to guess that most everything I\u2019ve asked here gets at least a partially agreeable response. But don\u2019t let me put words in your mouth. Tell us and your fellow readers how you view this particular topic.\n\n\n How do you see YouTube and the news media?    (  surveys)\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/10/04/youtube-news-media/>