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"It seems Samsung has abandoned traditional methods to advertise its new Ultra handset line and decided instead to let the engineers loose to build trebuchets that fire 2 millimeter wide pies at flying insects. While no bees / wasps were harmed in the filming of the \"Millimetres Matter\" spot -- they apparently enjoyed cleaning up the sticky mess -- we really have to wonder why (aside from \"because they can\") they started this campaign, as it is almost hard to watch. With all that aside, the photography and super slow-mo is top shelf stuff, so check the vid after the break.[Via makezine.com]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2007/05/07/cellphones-are-dangerous-not-dangerous-pie-in-the-eye-version/>