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"Twitter's TV ratings are going to get a whole lot more global this year, after the company announced plans to expand its relationship with Kantar -- one of its media partners -- to bring the service to the Nordics, Russia, parts of Africa and Southeast Asia.\r\n\r\nTo refresh your memory, the service\u00A0adds a range of Twitter-related metrics related to TV shows to existing broadcast ratings data, making it easier for advertisers and ad agencies to follow conversations related to shows.\u00A0It first launched in the US in 2012\u00A0in collaboration with Nielsen, and Twitter is currently working to bring it to the UK and Spain -- in addition to these newly announced countries -- in conjunction with Kantar.\r\n\r\nTwitter seems intent on growing its TV footprint aggressively this year, and it has launched social ratings in Germany, Japan and Australia\u00A0with other partners too.\r\n\r\nIn addition to new geographies, Twitter is expanding the scope of its work with Kantar to &amp;quot;apply Twitter\u2019s public, real-time data to new research products in advertising effectiveness, consumer insight, brand equity and media measurement.&amp;quot;\r\n\r\nIn related news:\u00A0Twitter increases its focus on social TV after buying analytics firms Mesagraph and SecondSync\r\n\r\nHeadline image via Andrew Burton / AFP / Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/twitter/2014/03/31/twitters-tv-ratings-service-is-coming-to-the-nordics-russia-africa-and-southeast-asia/>