<http://schema.org/headline>
"Countdown to iPhone 5S contest: Like iMore and comment on this story on Facebook for your chance to win $500!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.imore.com/countdown-iphone-5s-contest-imore-and-comment-story-facebook-your-chance-win-500-0>