<http://schema.org/alternativeHeadline>
"The Elgato Smart Key taps Bluetooth LE to help find your keys and remember where your car\u2019s parked"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2013/12/06/elgato-smart-key/photo-05-12-2013-14-34-05/>