<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.go.com/mens-college-basketball/story/_/id/8631336/seth-curry-mason-plumlee-fast-starts-duke-college-basketball?SPID=1845&DB_OEM_ID=4200&refresh=true>