<http://schema.org/description>
"Our neighbors to the south have been raving about Netflix for years (fine, we get it, it's cool), so when Netflix announced that they were coming to Canada this fall with a streaming ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/ca/2010/09/22/first-impressions-netflix-canada-shoots-wide-of-the-net/>