<http://schema.org/description>
"Ever had that feeling? When you thought something could be better or just perfect if it just looked a little different? Soon you can edit anything around you with only an App. That ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2010/11/24/scrawl-lets-you-edit-real-life/>