<http://schema.org/description>
"Small-scale, mobile-first social networks are on the rise - just look at the likes of Path or Pair for proof of that. Now Snowciety is launching at The Next Web Conference to bring ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/04/26/snowciety-launches-as-path-meets-google-latitude-for-skiiers/>