<http://schema.org/description>
"Instagram announced earlier this month that it will begin serving in-feed advertising before the end of the year, and the Facebook-owned photo and video app has made a subtle, but important, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2013/10/11/instagram-longer-lets-users-disable-video-autoplay-small-important-step-towards-ads/>