<http://schema.org/alternativeHeadline>
"They are a pretty diverse group that spends most of the year frantically differentiating themselves from one another: forecasters, branding and creative agencies, analysts, consultants, bloggers, columnists, and technology gurus."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/39020/year-end-lists-are-hazardous-to-your-health/>