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"If you\u2019ve ever been to a movie and yelled  advice to a character on the screen, then Intel and Toshiba\u2019s latest project is for you.\nThe two have collaborated on Inside, a \u201Csocial film project\u201D that lets consumers tweet and post Facebook messages to the lead character, played by Emmy Rossum. The film, directed by D.J. Caruso (Disturbia), features Rossum as Christina, a twenty-something woman trapped in a room with a Toshiba Satellite P775 laptop sporting an IntelCore i7 processor with an untraceable Internet connection. Since Christina doesn\u2019t know why she\u2019s being held or where she is, she reaches out to her social network. \nThe first short episode will air on July 25. At that time, viewers will be encouraged to help Christina by giving her tips via Facebook and Twitter. One viewer will also get the chance to be cast in a role via a YouTube casting call that started Monday and runs through July 20. More information on the project can be found here.\nThe project shows the lengths advertisers will go to spark social media conversation. Since relatively few people are interested in discussing new hardware (unless it\u2019s from Apple), the campaign broadens the discussion with a bit of branded entertainment. \nWhat do you think? Is this a clever way to engage consumers? Will viewers be caught up in the story but forget the advertiser? Let us know in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/07/12/intel-toshibas-movie/>