<http://schema.org/alternativeHeadline>
"IKEA will start phasing out incandescent bulbs this August, with a plan to start 2011 with only CFL, LED, and halogen bulbs."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/responsible-living/blogs/ikea-to-banish-incandescent-bulbs>