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"NBC, already in hot water with fans over its coverage of the London Olympics opening ceremonies, just can't seem to catch a break.  The broadcaster, which has chosen to tape-delay certain events, is catching heat from viewers upset after NBC broadcasters spoiled the outcome of the Michael Phelps - Ryan Lochte 400-meter individual medley showdown.\nInstead of carrying the matchup live, NBC aired a taped interview with Phelps.  After Lochte won the event by nearly 4 seconds with Phelps finishing a disappointing fourth, NBC Nightly News led with the surprising racing result before the event had aired on television. The hashtag #NBCsucks soon became a trending topic on Twitter, with fans taking to the social media site to voice their displeasure.\n\nWe're with you, Michael Phelps: eight hour later! #NBCsucks\n\u2014 pete_dude (@pete_dude) July 29, 2012\n\nJim Bell, the long-time Today Show executive producer who has taken over running Olympics coverage from star producer Dick Ebersol, has responded by answering fans' questions on Twitter. Bell says NBC will make it explicit whether or not an event is live or tape-delayed and also warn viewers of spoilers.\n\n@chemekimmi When live, there is almost always a \"LIVE\" graphic. When it's tape, we always either say it and/or have graphic that says it.\n\u2014 Jim Bell (@jfb) July 29, 2012\n\n\n@MomInStL I have confirmed with my colleagues that a spoiler alert will be given. Thank you.\n\u2014 Jim Bell (@jfb) July 29, 2012\n\nReaction from fans online so far has been mixed, with some viewers saying they will forgo Twitter altogether during the Games and others coming to terms with NBC's tape-delayed coverage.\n\nI've decided I'm okay with Olympic spoilers! I get just as happy/sad all over again when I get to watch the tape delay! #London2012\n\u2014 Karen Pace (@KarenPace) July 29, 2012\n\nUPDATE:\nAs fan fury over NBC's Olympic coverage continues to grow Sunday, #NBCfail has become a trending topic on Twitter with complaints of the U.S. broadcaster overshadowing discussion of the Games. \nThe social media broohaha has even spawned a parody account, @NBCDelayed, that has picked up over 1300 followers after posting just 7 tweets in its first hour.\n\nBREAKING: Mark Spitz wins gold in 100m freestyle\n\u2014 NBC Delayed (@NBCDelayed) July 29, 2012\n\nWhat do you think of NBC's Olympic coverage?  Tell us how you're following the latest news from the London Games in the comments.\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/07/29/nbc-olympics-response/>