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"Outdoor concerts, European music festivals, keggers -- whatever your concept of summer fun is, GameStop's adding its own EXPO to the list. Previously the exclusive province of its own employee horde, the gaming retailer's opening up its annual conference to the pasty-faced public for the first time this year. You'll have to be a PowerUp Rewards member to get an invite for the video game-centric shindig, but after that, entry is merely a two-tiered level of commitment away -- general admission costs a trifling $35, while the VIP perks'll ring up at a $100 premium. The happening's set to take place during the Dog Days of August -- the 29th to be exact -- in San Antonio, Texas, where interested gamers can gawk at and, presumably, play upcoming releases, rub shoulders with notable industry types and just feel like a member of a greater geek community. Sure, it's no Lilith Fair Redux, but you gotta take what you can get. Official presser after the break.Show full PR text      May 23, 2012 09:24 AM Eastern Daylight Time   GameStop Announces First-Ever Consumer EXPO at Annual Conference     GRAPEVINE, Texas--(BUSINESS WIRE)--GameStop (NYSE: GME), the world's largest multichannel retailer of video games, is lifting the curtain on its annual conference that, until now, has been open only to GameStop employees. GameStop&amp;reg; PowerUp Rewards&amp;trade; members are invited to experience more than 200,000 square feet of video gaming at the first-ever GameStop EXPO 2012 in San Antonio, Texas. Attendees will have the opportunity to experience the hottest new video games months before they're released, enter to win great prizes and meet with top video game publishers and special guests.     In addition to general EXPO admission, GameStop is offering a limited number of VIP admissions that include up to four in-depth sessions with some of the biggest names in gaming, access to VIP-only lines and entrance to the VIP gaming lounge. General admission is $35 and VIP admission is $100. Both are payable with PowerUp Rewards points or credit card.     The GameStop EXPO 2012 will take place on Aug. 29, 2012 at the Henry B. Gonzalez Convention Center in San Antonio, Texas. For complete details and to register, visit www.PowerUpRewards.com/PUR/Index/EXPO."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2012/05/23/gamestops-annual-expo-opens-up-to-general-public-monitor-tan-r/>