<http://schema.org/description>
"The BBC has decided to abandon its Digital Media Initiative, after spending \u00A398.4 million\u00A0(roughly $148 million USD) to try to create a more integrated and digital workflow for its ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2013/05/24/bbc-scraps-digital-media-initiative-after-spending-98-4m-on-a-revamped-archive-and-production-tools/>