<http://schema.org/alternativeHeadline>
"The strip mall is a ubiquitous but unloved featured of the modern city. Urban design's brightest minds explore ways to make strip malls work better \u2014 and look a lot less boring."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/research-innovations/blogs/5-innovative-ways-to-reinvent-the-strip-mall?hpt=hp_bn18>