<http://schema.org/alternativeHeadline>
"Amazon misses in Q2: $12.83 billion in revenue, up 29%, income down 96%"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/26/amazons-q2-12-83-billion-in-revenue-up-29/>