<http://schema.org/articleBody>
"Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.\n\u201CWe went from about 100 variables that we were looking at to over 400,\u201D Joe Fernandez, founder and CEO of Klout told Mashable. \u201CWe\u2019re looking at a bunch of new stuff.\u201D\nThe service is looking at 12 billion data points per day across the seven social networks it looks at \u2014 12 times more than it did previously.\nWhile things like your number of friends on Facebook and followers on Twitter still play a role in your overall score, Klout puts more weight on who those followers are and how you\u2019re engaging with them. \nFor instance, a like on your latest cat photo from Barack Obama will mean a lot more than a like from your coworker. Getting 100 retweets from just 10 tweets will also weigh more into your score than someone who gets 100 retweets from 1,000 tweets. If the same people retweet your content everyday, their retweets will also be weighed less than someone who gets the same number of retweets from different people.\nReal-World Influence\nKlout also now takes into account more of your real-world influence, and takes into account how important you are at your company -\u2013 the CEO will earn more Klout than the mail guy \u2013- and if you\u2019re important enough to have your own Wikipedia page.\n\u201CWe had to figure out how to balance the real-world influence with the online influence,\u201D says Fernandez. \u201CWe still lean more toward the online influence but now your real-world influence is coming more and more into play.\u201D\n\nSEE ALSO: 10 Things You Didn't Know About Klout\n\u201CJustin Beiber had a score of 100 and Barack Obama had a score of 94. Because we\u2019re now looking at Wikipedia, and Barack has such an important Wikipedia page,  his score goes up to 99 and Justin Beiber\u2019s falls to 91\u201D\nKlout Moments\n\nKlout Moments, a new page design when you log in, shows your most recent content , who it influenced, and how engaging it was. Your profile page on Klout now displays Your Moments, a look back at your most influential tweets and posts over the past 90 days. \nMoments can also help you see what is making your score change.\n\u201CThat was a common frustration people had,\u201D says Fernandez. \u201CNow you can see what resonates with your network.\u201D \nFernandez describes Moments as a fundamental shift in Klout, and how people might look at the site, going from simply a score that was analyzing you to something that now shows off the interesting things you say, why you\u2019re important, and what you\u2019re passionate about.\n\nSEE ALSO: Your Social Influence and Why Marketers Care About It\n\u201CBefore I would come to Klout and I would just see a bunch of graphs, this is such a more personal view. You\u2019re not influential because of a number. You\u2019re influential because of what you say.\u201D\n\u201CKlout should make you feel important, and make you feel listened to.\u201D\nIf you love looking at the graphs, updated versions are also available and can also help give you a closer look at where your score is ultimately coming from.\nEventually Moments will also be available for individual topics, so you\u2019ll be able to click on something \u2014 say, \"cats\" \u2014 and see your best content on that topic.\nRaising the Bar\nTrying to get your Klout score up? Here\u2019s a rundown of some of the factors that play into your ultimate score.\nFacebookMentions via tag from other peopleLikes Subscriber countPosts on your wallOverall friend count\nTwitterRetweetsMentionsList membershipsReplies from you to your networkNumber of followers\nGoogle+Comments on your content+1sReshares of your content\nLinkedInYour job title on LinkedInYour connectionsRecommendationsComments\nFoursquareTips completed \u2013 the number of suggestions you\u2019ve left at venues that people have actually completed.\n+K+K from your friends now also plays a role in your score.  Previously it only influenced what categories you were thought to be influential in, not how influential you were in general.\nWikipediaPage ImportanceInlinks to Outlinks ratioNumber of Inlinks\nNew Klout scores will go live Tuesday, and the updated interface will slowly roll out to all users.\nWhat do you think of the new Klout? How did Tuesday\u2019s update affect your score? Let us know your thoughts in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/08/14/klout-update/>