<http://schema.org/articleBody>
"  &amp;quot;Do you work for Infiniti?&amp;quot; a well turned-out, silver-haired woman inquired near a chandeliered tent displaying Infiniti&amp;#039;s upcoming Q50 at the Amelia Island Concours. &amp;quot;I just love my G37,&amp;quot; she gushed after confirming my host&amp;#039;s affiliation with the Japanese manufacturer. &amp;quot;I&amp;#039;m always getting compliments on my car!&amp;quot; The unsolicited hat tip was exactly the sort of response Infiniti seeks-- and precisely the sort of enthusiasm they&amp;#039;re hoping will boost their Q50, which will begin at $36,450, or $43,700 for a Hybrid version, when it hits showrooms this summer. Infiniti has been an early supporter of the Amelia Island Concours, which is a sort of geographically scaled down, but equally over the top, east coast iteration of the Pebble Beach Concours d&amp;#039;Elegance, which Infiniti also sponsors.  The exotic hardware on display at the tony event-- from a gaggle of rare Ford GT40s which included a two-time Le Mans winner, to a staggering spread of Duesenbergs and the priceless, Speed Racer-like 1959 Sting Ray concept-- places Infiniti in some heady company. With brand new Porsches and Bugattis on hand for consumer test drives, the modern offerings are also lofty enough to make Infiniti seem like it&amp;#039;s grasping for rarified air. Will the new Q50 conquest customers from pricier Benzes and Bimmers, or will the sinewy sedan inspire modestly budgeted buyers to stretch into entry luxury territory? Only time will tell. But until we test drive the Q50 and weigh in on whether this Infiniti has hit the four-wheeled bullseye, it&amp;#039;s safe to say that the Japanese manufacturer&amp;#039;s marketing efforts can only bolster their upmarket ambitions.  Photos \u00A9 Prestige Auto and Sharbel Murillo "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/cars/a8904/luxury-aspiration-infiniti-pushes-q50-at-amelia-island-oncours/>