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"Image Comics has informed retailers that it is cutting back on second printings of its titles. The publisher announced that comics considered to be &amp;quot;known over-performers&amp;quot; will now be given a single printing in a bid to help initial sales find their &amp;quot;proper level&amp;quot;. Image told comic sellers to &amp;quot;believe in the titles that sell and believe in [their] ability to sell them&amp;quot; as there may not be a second opportunity. &amp;quot;This isn&amp;#039;t meant as a punishment or some weird scheme to drive up prices of single issues on eBay,&amp;quot; said Image PR and marketing executive Jennifer de Guzman.  &amp;quot;The weeks of delay in waiting for the second printing cost you sales. Knowing you can count on reprintings has encouraged caution when none is called for, and that hurts you as much as it does us.&amp;quot;  The news follows confirmation that issue #7 of Brian K. Vaughan and Fiona Staples&amp;#039;s critically acclaimed Saga has sold out at distribution level, despite being overprinted, while orders for issue #8 saw a 4% decline. De Guzman added: &amp;quot;It&amp;#039;s not empty boasting to say that Saga is the best new series of 2012 - it&amp;#039;s borne out by review after review, recommendation after recommendation, and when we see sales go down on an issue, we know that there is a problem, and it isn&amp;#039;t with the book itself.&amp;quot; Saga #8 arrives in stores next week. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/comics/news/a444813/image-comics-cutting-back-on-second-printings/>