<http://schema.org/description>
"While Return On Customer provides a metric-based approach to determining the lifetime value of customers and so can be read with great interest by those for whom &amp;ldquo;running the numbers&amp;rdquo; is a way of work, the book has tremendous value for those product developers and marketers who are right-brain-oriented."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.autofieldguide.com/articles/who-counts>