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"Trident's latest TV spot is brought to you by Vine.\nThe gum company announced Monday that it will air a 6-second TV ad from Vine, the video service launched by Twitter earlier this year. The video, which promotes the Trident Layers products, will debut at 7:30 pm on Fuse and air 100 times throughout the next two weeks.\nSee also: 15 Brands Kicking Butt on Vine\nLast month, Trident worked with Nicholas Megalis and Rudy Mancuso \u2014 two of the most popular users on Vine \u2014 to create four different Vine videos for the brands' \"Paid in Layers\" campaign. Each of the videos received thousands of likes and revines, but according to a rep for Trident, the video below had the \"strongest engagement,\" which is why it was chosen for the ad campaign.\n\nThe actual Vine portion of the ad is only about 4 seconds; the other two seconds of the ad are taken up by a still screen showing two packages of Trident Layers with the hashtag #paymeinlayers below.\n\"We love seeing brands make creative use of Twitter and Vine,\" Ross Hoffman, Director of Brand Strategy at Twitter, said in a statement. \"Trident is at the forefront of what we're doing next on Twitter, and this is yet another instance of them embracing what makes our platforms unique.\" \nOther brands like Nissan and Virgin Mobile have previously held contests to include users' Vine and Instagram videos in longer commercials, but this appears to be the first 6-second spot made from a single Vine video. In addition to being a novel use of the social media platform, the Trident ad is also an unusual step away from the 15 and 30-second ad format. Indeed, one of the big selling points for Instagram videos among marketers is that clips can be 15 seconds long, a length they're comfortable with, but perhaps some brands will choose to go the 6-second route instead.\nUPDATE: It looks like Trident may have some company. Dunkin Donuts is reportedly planning to air its own Vine commercial Monday night on ESPN.\nImage: Trident"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/09/09/trident-vine-ad/>