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"In an attempt to build relationships in the advertising industry, Facebook revealed Facebook Studio, a \"place to celebrate innovation, creativity and effectiveness\" on the platform.\n\"We\u2019ve heard from agencies, brands and the marketing community that you want examples and thought-starters for creativity and innovation on Facebook,\" reads an introduction to the site. \"We\u2019ve built this site to provide a place where you can come to be inspired and showcase your work.\"\nIn practice, the site is a place to introduce recent work. The more \"Likes\" the work receives, the more likely it is to be promoted in Facebook's Spotlight, a permanent collection. Facebook also plans to give awards for the best work awards.\nOther features of the site include a learning lab, an agency directory and a \"what's new\" section that details new product launches, trends and resources.\nThe effort comes as Facebook's relationship with agencies has been somewhat strained by the platform's arcane system for buying ads. A handful of firms, including Blinq Media and AdParlor, have acted as intermediaries to smooth out the process. \nFacebook reps could not be reached for comment on Facebook Studio; however, we have a feeling this outreach may have something to do with Facebook's new Director of Global Creative Solutions, Mark D'Arcy. A lauded creative powerhouse, D'Arcy was nabbed last month and tasked with finding interesting and valuable ways for interactive advertisers and marketers to use Facebook."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/04/19/facebook-studio/>