<http://schema.org/headline>
"Donor pulls $100,000 for Sarasota homeless"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.heraldtribune.com/article/20130405/ARTICLE/130409798/0/APS?Title=UPDATE-Donor-pulls-100-000-for-Sarasota-homeless>