<http://schema.org/alternativeHeadline>
"Social Media Week gets into alternative education and supports a tech camp for kids"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/07/11/social-media-week-gets-into-alternative-education-and-supports-a-tech-camp-for-kids/>