<http://schema.org/target>
"http://www.safesteptub.com/safestepcares/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.safesteptub.com/safestepcares/?utm_source=safestepcares_com&utm_medium=vanity-url&utm_campaign=safestepcares>