<http://schema.org/description>
"Social Media Week\u00A0(SMW) is coming up in September and there are some interesting initiatives this year that point to a need to understand the tools and technologies that have influenced ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/07/11/social-media-week-gets-into-alternative-education-and-supports-a-tech-camp-for-kids/>