<http://schema.org/headline>
"NFL concussion discussion has a long life ahead; Aikman, Esiason weigh in"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.dailybulletin.com/sports/20130905/nfl-concussion-discussion-has-a-long-life-ahead-aikman-esiason-weigh-in>