<http://schema.org/headline>
"Jon Hamm joins &amp;lt;em&amp;gt;The Increasingly Poor Decisions Of Todd Margaret&amp;lt;/em&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/jon-hamm-joins-emthe-increasingly-poor-decisions-o-59441>