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"While many wearable tech companies focus on hardware first before developing a supporting app ecosystem, Runtastic is taking the opposite approach.\nThe fitness-focused startup, known for its run-tracking apps, is getting into wearables with Orbit, its first fitness tracker.\nSee also: 10 Apps That Will Help You Sleep Better\nThe $119 Orbit tracks steps, distance, calories, active minutes, sleep and ambient lighting. It can either be worn around the wrist or in a clip that can be worn on a pocket or bra strap (it comes with both a wristband and clip so users can choose how to wear it).\nThe company is also launching a new iOS and Android app, Runtastic Me, a companion app for the Orbit that will serve as a hub for tracking all the fitness data collected by the tracker. The app also allows users to set fitness and sleep goals and track their progress over time. Goals set in the app will influence the tracker's behavior: the Orbit will vibrate after a designated period of inactivity, for example, to remind you to get up and move around.\n\nRuntastic Me keeps tabs on all the fitness and sleep tracking data collected by the Orbit.Image:  RuntasticWhile the company already has an app for wearables with Android Wear, CEO and cofounder Florian Gschwandtner says he believes there is a significant distinction between the role of smartwatches and other wearables.\n\"There's a big difference between wearing a watch and having a wearable,\" Gschwandtner told Mashable. \"Watches show you notifications, emails, weather...this is more dedicated to fitness, movement and motivation.\"\nThose who use Runtastic's other apps, like their Six Pack or GPS Running app, will also be able to sync workout data with Runtastic Me. And Gschwandtner says they may consider incorporating data from the company's other products, like their scales and heart rate monitors, into the app in the future.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/07/31/runtastic-orbit-wearable/>