<http://schema.org/description>
"The birthday boy partied with friends and watched a screening of his favorite film, Casabalanca. \"These are happy days,\" Hefner tweeted"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.usmagazine.com/celebrity-news/news/hugh-hefner-turns-87-playboy-founder-celebrates-birthday-with-wife-crystal-harris-201394>