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"  &amp;quot;It&amp;#039;s definitely easier for dudes to be models, they don&amp;#039;t really have to prep for anything,&amp;quot; said a model by the name of Susanna, while walking out of a casting during New York Fashion Week.  &amp;quot;I had to wax like, every crevice to prepare for these designers. Not fun.&amp;quot; While it&amp;#039;s true that most women in the modeling industry are required to be bare, well, everywhere, the standard is different for men.  &amp;quot;The problem is if the [male] models are &amp;#039;too groomed&amp;#039; they&amp;#039;ll look &amp;#039;too model-ly&amp;#039; and won&amp;#039;t book any shows,&amp;quot; said Allen Osborne, the men&amp;#039;s director at One Model Management. Long gone is the notion that men in fashion need to be hyper-groomed. So, what do male models do to set them apart from the competition?  They get good brow jobs. Related: Meet the New Scent Aficionados, The Goodsmellas Enter the &amp;quot;Guybrow&amp;quot;: a slight tweeze of the eyebrows to create symmetry that can redefine an entire face. According to a few brow artists, the procedure has been a hidden secret amongst the &amp;quot;in-the-know&amp;quot; male models in the industry for a couple of seasons.  &amp;quot;Some of my clients are top male models,&amp;quot; says Ramy Gafni, a celebrity groomer who trademarked the term &amp;quot;guybrow&amp;quot;.  &amp;quot;The procedure really takes them to the next level.&amp;quot; Gafni\u2014whose clients include athletes like Tiki Barber and Joe Montana\u2014says his franchise of spas across the city, RamySpa, has seen an increase in male clientele over the past few years. &amp;quot;It used to be that only five percent of my clients were male. Now it&amp;#039;s up to 40 percent,&amp;quot; he says. Of the 40 percent, many are male models who are referred to Gafni by their agencies. &amp;quot;There&amp;#039;s a reason why they are male models. They are almost as pretty as women,&amp;quot; he says. &amp;quot;But what a lot of men do not know is that a little touch up of the eye goes a long, long way. I&amp;#039;ve seen so many of the guys I work on gain so much more confidence in their appearance.&amp;quot; Related: Elliott Sailors Tells Us About Her Emotional Transition From Working as a Female to a Male Model Joey Healy, 27, of the New York-based Browlab, agrees. Healy\u2014who works with Ford&amp;#039;s roster of male models including Andre Ziehe, Josh Button, and Miguel Iglesias, among others\u2014says that an increasing number of agencies are contacting him every season for that brow job. &amp;quot;If they&amp;#039;re savvy, they know that brows are extremely important now,&amp;quot; he says. &amp;quot;It&amp;#039;s a competitive market.&amp;quot;  &amp;quot;We&amp;#039;ll have guys spray tanning for resort, or growing out their five o&amp;#039;clock shadows for winter, but what&amp;#039;s been consistent the past few seasons is getting their brows done. It&amp;#039;s a big thing for women, obviously, but it&amp;#039;s interesting that this is now catching on to men.&amp;quot; Healy says that a good brow job can make a jaw line more square. If brows are straighter across, they will make a more angular face, creating a more tough and square cheekbones.  Related: Not Your Average Male Model: Shaun Ross Talks Beyonc\u00E9 and Bullying But Healy warns of extreme tweezing, noting that there&amp;#039;s a fine line between plucking and overdoing it. &amp;quot;I find a lot of male models try to do DIY stuff. They get a trimmer or electric trimmer and it&amp;#039;s such a bad idea!&amp;quot; &amp;quot;Eyebrows are serious,&amp;quot; he continues. &amp;quot;I&amp;#039;ve seen some guys lose jobs over a bad brow job.&amp;quot; Ultimately, Healy says, eyebrows are unassuming and are a male models&amp;#039; silent weapon:  &amp;quot;It&amp;#039;s achieving beauty in a quiet, understated way. Brows are something people rarely think about, but a good one will separate an amateur from a top model.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/makeup-skin-care/news/a15304/mens-eyebrow-maintenance/>