<http://schema.org/topics>
"BlackBerry,boingo,Business,Business Lists,news,customer service,features,Lists,Mashable,Mashable Awards,mashable awards 2010,openwebawards,pottery barn,Social Media,social media customer service,Tony Hsieh,Zappos"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/11/23/customer-service-award/>