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"Moderated by Jeff Rohrs\nPresented by Rand Fishkin, Cameron Olthius, Jennifer Laycock, and Chris BoggsRand Fishkin is up first.  He gives a background of linkbait evolution (18 months).  He presents a "^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/013104.html>