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"HBO is making the pilot episode of Aaron Sorkin's new television show The Newsroom available to non-subscribers for free on multiple platforms.\nThe drama, which debuted last night, is available online to give non-subscribers a taste of the program. Users can watch the pilot on YouTube, DailyMotion, TV.com and on many cable operators' On Demand platforms. The program is also available as a free podcast on iTunes. HBO will make the pilot available until July 23, 2012.\nStarring Jeff Daniels, Emily Mortimer and Sam Waterston, the show is about the making of a nightly cable news program in the modern \u2014 and changing \u2014 news climate.\nWhile critical reception of the show has been mixed \u2014 fans of The West Wing, Sports Night and Studio 60 will instantly recognize classic Sorkinisms in the dialogue and character sketches.\nEnticing Viewers to Subscribe\nAside from its own HBO Go initiative (which is available only to HBO subscribers), HBO is known for not putting its content on the web during the original broadcast run. \nAlthough some fan campaigns have attempted to convince HBO that it should offer either a Netflix-like over-the-top subscription (no cable required) or put shows immediately on iTunes or Amazon Instant Video, the network has argued that not only is its existing business model better from a financial standpoint \u2014 at least for now \u2014 it's also what is required to keep quality programming on the network.\nStill, that doesn't preclude the network from offering select sneak-peaks at episodes for free across social and digital channels. Just as HBO premiered the pilot episodes of Veep and Girls online and On Demand after the broadcast premiere, HBO is doing the same with The Newsroom.\nWhy? The answer is two-fold. First, the idea is to get buzz around the show. In the case of The Newsroom, the Aaron Sorkin pedigree already has lots of people buzzing \u2014 but more eyeballs = more discussion.\nThe second reason for an online promotion is to entice viewers (who are also cable subscribers) to consider subscribing to HBO to watch the series unfold. \nMaking a Push for Social TV\nIn addition to online access to the pilot, HBO is also making a concentrated social push for The Newsroom. The network is using The Newsroom's Facebook page and the official HBO Twitter account to promote the online broadcast preview.\nOver at HBO Connect, HBO is holding a Q&amp;A with Aaron Sorkin on June 27, 2012. Users can ask questions in advance on the Connect website or via Twitter using the hashtag #Newsroom. \nWhere to Watch\nIn addition to the TV.com embed above, viewers can watch The Newsroom pilot at the following websites:\n\nYouTube\nHBO.com\nDailyMotion\niTunes\n\nWhat did you think of The Newsroom? Was it good enough to consider an HBO subscription? In the comments, let us know your thoughts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/06/25/hbo-the-newsroom-online/>