<http://schema.org/alternativeHeadline>
"Modern Warfare 3: Biggest entertainment launch ever, sells 75 copies A SECOND"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/11/11/modern-warfare-3-biggest-entertainment-launch-ever-sells-75-copies-a-second/>