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"   Photo: L&amp;#039;Or\u00E9al  L&amp;#039;Or\u00E9al has a long history of putting women first: In 1971, Meredith Baxter became the first to say the now-iconic slogan, &amp;quot;Because I&amp;#039;m Worth It,&amp;quot; in a commercial for the brand&amp;#039;s Pr\u00E9f\u00E9rence hair color. The ad was revolutionary in that it didn&amp;#039;t feature a male voiceover\u2014as other beauty commercials did at that time\u2014and empowered women rather than objectifying them. (Is it any wonder that the campaign idea came a female copywriter, Ilon Specht, forerunner of Mad Men&amp;#039;s Peggy Olson?) Since its debut, &amp;quot;Because I&amp;#039;m worth it&amp;quot; has been modified to &amp;quot;Because you&amp;#039;re worth it,&amp;quot;and some, like L&amp;#039;Or\u00E9al spokesmodel Diane Keaton, even favor the collective &amp;quot;Because we&amp;#039;re worth it.&amp;quot; Regardless of how you say it, the basic sentiment remains and it&amp;#039;s one the company holds dear: this year marks L&amp;#039;Or\u00E9al&amp;#039;s seventh annual &amp;quot;Women of Worth&amp;quot; awards. From now until May 31st, you can nominate deserving women\u2014those who have helped others realize their worth and who have brought relevant social causes to light\u2014at womenofworth.com. Ten motivational honorees will be awarded $10,000 for their charitable cause, with one national honoree being awarded an additional $25,000. All ten winners will be recognized at an awards ceremony and dinner hosted by Hearst Magazines and L&amp;#039;Or\u00E9al Paris in New York City. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/news/a8792/because-theyre-worth-it-40483/>