<http://schema.org/headline>
"T-Mobile offering up to $350 off an HD2 in exchange for your iPhone, soul"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2010/04/05/t-mobile-offering-up-to-350-off-an-hd2-in-exchange-for-your-iph/>