<http://schema.org/description>
"The idea of social influence scoring appears to tickle some folks the wrong way. After reporting on the Fashion's Night Out event hosted by Bal Harbour Shops where only the socially-high-scored ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/09/15/social-analytics-tool-klout-rolls-out-topic-pages/>