<http://schema.org/articleBody>
"   Photo: Joe Fresh  There are certainly more than enough fast-fashion stores on Fifth Avenue, and in New York City for that matter. Walk two minutes past the serpentine, tourist-filled line at Abercrombie and you stumble upon the new Forever 21. Head downtown and you&amp;#039;ll hit H&amp;amp;amp;M and Zara. Continue all the way to SoHo and you&amp;#039;ll reach the only US Topshop in existence. So seemingly, New Yorkers have it all when it comes to these mega-stores. Now though, the famed shopping drag is about to get one unknown name and it&amp;#039;s really anyone&amp;#039;s guess as to how they&amp;#039;ll hold up against their competing neighbors. Joe Fresh is a Canadian fast-fashion brand that was started by Joseph Mimran \u2013 also the founder of Club Monaco \u2013 and they&amp;#039;re slated to open a new two-level store at 510 Fifth Avenue.  If you haven&amp;#039;t ever heard of it, it&amp;#039;s okay, a lot of Americans haven&amp;#039;t either. Joe Fresh was sold in grocery stores only in its native home of Canada. As weird as that may sound, their clothes are actually pretty trendy, and prices on some items are even lower than those at Forever 21, though not necessarily more cheaply made. Despite being previously sold across from the produce aisle, the clothes attained a massive following in Canada, which should translate here easily. This isn&amp;#039;t exactly like when Topshop finally came to the states, but if Joseph Mimran approaches Joe Fresh with the same business savvy as he did with Club Monaco, then this Canadian implant may just have a shot at staying put at its new Fifth Avenue home. But more importantly, would you go for Joe Fresh over the much more familiar (and collab-happy) H&amp;amp;amp;M? "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a5502/fifth-avenue-gets-joe-fresh-12597/?src=global_footer>