<http://schema.org/headline>
"Hey, why not check out this exclusive &amp;lt;em&amp;gt;127 Hours&amp;lt;/em&amp;gt; clip?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/hey-why-not-check-out-this-exclusive-em127-hoursem-47787>