<http://schema.org/alternativeHeadline>
"Google Reader\u2019s new look and forced Google+ sharing are now live"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2011/10/31/google-reader-gets-a-new-look-google-now-the-de-facto-sharing-option/>