<http://schema.org/description>
"Instant messaging (IM) on mobile phones overtook SMS in the UK last year, according to research firm Deloitte.\r\n\r\nThe company estimates that the number of SMS messages fell to 145 billion ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2014/01/13/deloitte-instant-messaging-will-surpass-sms-first-time-uk-year/>