<http://schema.org/articleBody>
" Proenza Schouler was welcomed to the brick and mortar club a little over a year ago on Madison Avenue. The brand is now taking that idea downtown to 121 Greene Street, in the heart of SoHo, a logical fit for the designing pair. &amp;quot;Our design studio is based in Soho and we have seen it evolve so much over the years. It has become a central location for New Yorkers and for out-of-towners, so after opening our first store uptown we felt it was important to have a presence downtown and to have that balance between the two locations,&amp;quot; Lazaro Hernandez explains. Designed by Adjaye Associates, the second boutique takes aesthetic cues from its uptown counterpart. The new store shares a uniquely Zen-chic vibe, with a dramatic concrete staircase leading to a lower level that boasts natural light from the original glass canopy that existed to the rear of the building. &amp;quot;We were fortunate to be able to preserve some of the original architectural features in the Soho location,&amp;quot; Jack McCollough continues, &amp;quot;The original space made it possible for us to do serious planting in the back of the store. We were able to bring life and color to the space through this feature.&amp;quot; Clothing, shoes and accessories are housed in concrete display cubes, offset by those aforementioned fauna and timber floors, illustrating a unique persepctive on city living. &amp;quot;It&amp;#039;s important for us to always have a bit of the outdoors\u2014a natural element\u2014to everything we do.&amp;quot;  Proenza Schouler SoHo 121 Greene Street "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.com/fashion/trends/a9291/proenza-schouler-soho-boutique-100813/>