<http://schema.org/alternativeHeadline>
"just On Call - FIFA effect fizzles out for Coca-Cola Amatil"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/just-on-call-fifa-effect-fizzles-out-for-coca-cola-amatil_id114608.aspx>