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"Nowhere is the battle of the Cola giants more complex than the Middle East, as marketing, pricing and branding strategies cross a multitude of cultural divides. Sarah Diston reports on Pepsi&amp;#39;s efforts to stave off a Coke comeback."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/cola-giants-continue-battle-for-middle-east-market_id85184.aspx>