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"When YouTube commercialized, it was through a series of \"brand channels\" like the Paris Hilton channel, DiddyTV and CBS.  For the remixing sites, meanwhile (Jumpcut, Eyespot, YourSpins), it's all about getting users to remix new music and movies.  The online competition sites (Bix, SingShot) are doing a similar thing, asking users to record their own versions of new songs as part of promotional  contests.  For Stickam, the social site that allows you to broadcast yourself live from your webcam, the commercial model is slightly different: they plan to host \"broadcast events\".\nThe first of these events will take place tomorrow, when Warner Bros. Records' artists Jamie Kennedy and Stu Stone will broadcast the making of their new music video.  The video is being made for the track \"Circle Circle Dot Dot\", which appears on their album and their MTV show \"Blowin' Up\".  Viewers will get \"real-time, behind-the-scenes access\" to the shoot and participate in live video chats with Kennedy and Stone.  \nI get the sense that the making of a music video could be fairly boring, but we'll see.  I think the bigger opportunity for these broadcast events would be live web chats with celebrities: BuddyTV, for instance, is a service that lets you talk live to TV stars.  Landing a big star for one of these chats would be a huge boost for Stickam, which currently reports 200,000 users - I expect they'd have many more if MySpace hadn't blocked them, and would probably be a major platform by now.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/12/01/stickam-and-warner-bros-records-hosting-broadcast-event/>