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"We love being caffeine-riddled enough to stay up and game all night. We're certainly intrigued to hear that the makers of the immensely popular Red Bull energy drink have signed a collaboration deal with UK developer FreeStyleGames. FreeStyle's Chris Lee says the deal, \"goes way beyond in-game advertising deals seen in video games to date\" and that they are, \"working hand-in-hand to co-develop and design compelling, triple A titles that will be a true reflection of the Red Bull Energy Drink brand.\" Anyone else conjuring up nostalgic images of Cool Spot, featuring 7 UP's mascot? We'll have to wait and see if FreeStyle's collaboration will bear any similar surprises.[Via Eurogamer]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2007/06/11/freestylegames-joins-with-red-bull-for-next-gen-games/>