<http://schema.org/keywords>
"humor"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/humor/borowitz-report/used-tool-purchased-1-8-million?mbid=nl_090314_Borowitz&CUST_ID=25380683&spMailingID=7033920&spUserID=MzM2NzQ3Mjk5MjIS1&spJobID=520263934&spReportId=NTIwMjYzOTM0S0>