<http://schema.org/name>
"Hotel Indigo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/hotelindigo/hotels/us/en/london/lonlk/hoteldetail?cm_sp=IMMerch-_-EX2_UK_en-_-PD_Image1_london/directions>