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"On Thursday evening advertising executives, brand marketers and press gathered at New York's Altman building to celebrate the winners of the inaugural Mashies awards, honoring the best and most creative work in digital marketing.\nThis summer, we invited marketers and ad agencies to submit their work for consideration, and the number of submissions well exceeded our expectations. In partnership with our editorial team, our guest judges \u2014 which included Ray Velez, the CEO of Razorfish, Ian Schafer, the CEO and founder of Deep Focus, and Benjamin Palmer, CEO and co-founder of The Barbarian Group \u2014 combed through hundreds of submission to select the best, which we present to you below.\n\nBest Use of Facebook\nAmnesty International - Trial By Timeline, Colenso BBDOWinner: smart USA Tag Your Own Adventure, Razorfish NYThe Smart Phone Line, Colenso BBDO\nBest Use of Vine\nWinner: Lowe's Vine Fix in Six Campaign, BBDO New YorkNissan Versa NoteTM Your Door To More Video Contest, TBWA\\Chiat\\DayTarget Summer Up Vine Videos, Target\nBest Use of Twitter\nWinner: #EmojiBandNames, Wieden+Kennedy New York#hitthewinner, Iris Worldwide/Adidas#TweetForATable, Wieden+Kennedy New York\nBest Social Media Campaign\nWinner: How Red Changed Everything, Human RIghts CampaignNike: Greatness - China, Wieden+Kennedy, ShanghaiPrometheus Integrated Campaign, Ignition Interactive\nBest Use of Instagram, Presented by Olapic\n\nWinner: Ben &amp; Jerry\u2019s \u2013 Capture Euphoria, Haworth Marketing + MediaIntroducing the Beauty of Pure Michigan through Instagram, Weber Shandwick/Pure MichiganWinner: Oreo - #cookiethis/#cremethis, Wieden+Kennedy, Portland\nBest Viral Video\nChild of the 90's Microsoft, Column FiveMister Rogers Remix, Public Broadcasting ServiceWinner: Real Beauty Sketches, Ogilvy Brasil\nBest Video Series, Presented by Social Vibe\n\nDawn/The Big Picture Docu-series, Publicis Kaplan ThalerWinner: Idea Channel, Public Broadcasting ServiceRaising the Bar, Creative Artists Agency\nBest Use of GIFs\nTumblr Music Presents: All The Feels x Portugal. The Man Listening Event, Atlantic RecordsWinner: Uniqlo - GIF Box, Razorfish NY\nBest PSA\nWinner: Coca-Cola Arctic Home, EssenciusEvery Beat Matters Integrated Campaign, BBDO New YorkImagine a World Without Hate, Publicis Kaplan Thaler\nBest Branded App\nWinner: Citi Bike App, Publicis Kaplan ThalerDisney Animated, Disney InteractiveFly Delta for iPad, AKQA\nBest Branded Content Series, Presented by Social Vibe\n\nColdwell Banker Presents, The World's Most Expensive HomesOld Spice Dikembe Mutombo\u2019s 4 \u00BD Weeks to Save the World, Wieden+Kennedy, PortlandWinner: The V Motion Project, Colenso BBDO\nBest New Brand\nBaked, Arnold WorldwideWinner: Citi Bike, Publicis Kaplan ThalerPepsi Next, The Barbarian Group\nBest Use of Pinterest\nNARS Cosmetics Satin Lip Pencil Pinterest Pre-Sale, NARS CosmeticsPinning Parlor (Kirkland), redpepperWinner: Uniqlo \"Storms\" Pinterest, Firstborn\nBest Use of Google+\nAir NZ Fairy &amp; Google+, Air New ZealandHangout With NHL Fantasy Experts, National Hockey LeagueWinner: The #CadburyKitchen, Mondelez International\nBest Use of Real-Time Marketing, Presented by M Booth \nWinner: Bodyform, Rubber RepublicGrey Poupon Pride, CP+B / Grey PouponThe Poop Tweet, Razorfish\nBest Branded YouTube Channel\nWinner: PBS Digital Studios, Public Broadcasting ServiceRexona: DO MORE, R/GA LondonUgly Truth YouTube Channel, Arnold Worldwide\nBest in Show\nReal Beauty Sketches, Ogilvy BrasilWinner: Lowe's Vine Fix in Six Campaign, BBDO New YorkChild of the 90's, Microsoft, Column Five\nBest Digital Agency\nWinner: 360iMRYIgnition\nRising Star\nMost Expensive Homes, Rep Interactive#Tornadoweek Twitter Powered Tornado, Vert (The Weather Channel)Winner: Snappy New Year, 16 Handles\nDigital Marketing Innovator of the Year\nWinner: Coca-Cola Move to the Beat of London, MRYDiesel Reboot, Moving Image &amp; Content and Two Hustlers / Studio FormichettiOld Spice Dikembe Mutombo's 4 1/2 Weeks to Save the World, Wieden + Kennedy Portland\nImage: Mashable composite; Coca-Cola, CitiBike, Human Rights Campaign"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/10/10/mashies-winners-2013/>