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"Activision's Call of Duty: Modern Warfare 3, its latest\u00A0instalment\u00A0in the Call of Duty franchise, has smashed entertainment records by selling 6.5 million copies in its first 24 hours on sale (more than\u00A075 copies a second)\u00A0and that's just in the US and the UK.\r\n\r\nSales of Modern Warfare 3 reached $400 million, eclipsing records set by previous Call of Duty titles Black Ops and Modern Warfare 2, setting what Activision calls an 'all-time record for the biggest entertainment launch'. Launch sales were helped by more than 13,000 midnight openings at retail stores in Europe and North America, ensuring that within the first two days the game set a new peak user record on Microsoft's Xbox Live service.\r\n&amp;quot;We believe the launch of\u00A0Call of Duty: Modern Warfare 3\u00A0is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,&amp;quot; said\u00A0Bobby Kotick, CEO, Activision Blizzard, Inc.\r\n\r\n&amp;quot;Other than\u00A0Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the\u00A0Call of Duty\u00A0franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time.&amp;quot;\r\nWith gaming studios pumping millions of dollars into the development of PC and console games, Activision will be delighted to see such a rapid return on its investment in the latest title in its immensely popular first-person shooter franchise.\r\n\r\nThe gaming industry might be seeing an increase in piracy but there is no doubt that when a game is made right, people will be willing to queue through the night to get their hands on it.\r\n\r\n&amp;amp;nbsp;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/11/11/modern-warfare-3-biggest-entertainment-launch-ever-sells-75-copies-a-second/>