<http://schema.org/headline>
"New Year&amp;#x2019;s Eve: Free AAA Tipsy Tow if you&amp;#x2019;re too drunk to drive"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sbsun.com/lifestyle/20131227/new-years-eve-free-aaa-tipsy-tow-if-youre-too-drunk-to-drive>