<http://schema.org/headline>
"Great Plains Farmland Jumps 19% - 21.5%, Ranchland up 14% "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.agweb.com/livestock/beef/blog/your_precious_land_217/great_plains_farmland_jumps_19_-_215,_ranchland_up_14_/>