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"Music videos are going to become a lot more accessible come July, as Vevo will launch its official iPhone app during that sweltering month.  We got a sneak peek at the upcoming toy.\nYesterday, I sat down with Rio Caraeff, the CEO of Vevo, for an informal discussion about the music video service, the music industry overall and what's going to be coming out of the company in the near future.  While I learned lots of interesting facts about Vevo (Justin Bieber is the most-watched user on Vevo currently; it already has ~80 employees, etc), one of the big things he revealed is that the iPhone app is nearly done and that we should expect it to drop in the app store next month.\nThe Vevo iPhone app is all about the music videos, as you'd expect.  The Carousel option cycles through popular videos.  There's also a featured section, both of which help you find and watch the world's most talked-about music videos.  \nThe feature that caught my attention the most, though, was geolocation: the Vevo app utilizes your iPhone's location and helps you discover local artists that might interest you.  This feature could be a huge boon to lesser-known artists looking to build an audience, and it should be a great way for music lovers to find local bands and shows to attend.  It's limited to Vevo's partners, but that encompasses a lot of artists.\nWhile we expect the app to launch next month, product delays and Apple's rigorous application review process could certainly delay it.  However, you should start getting excited for this app now.  I only got a short demo from Caraeff, but from what I saw, this app is slick, functional and useful.\nOh, and for you Android users, don't fret: you're getting an app in the near future as well.  An iPad version is also in the works.\nBelow is a picture of the Vevo app's interface. Let us know what you think about Vevo and its upcoming iPhone app in the comments.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/06/24/vevo-iphone-app/>