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"Last year, a relatively unknown artist who goes by BAKER scored a YouTube hit with \"Not Gonna Wait.\" The video has racked up nearly 7 million views since July. BAKER credits the song's success to press from blogs in such places as Japan, Britain, Mexico and Italy.\n\"Now it's on the radio in certain countries without us doing any promotion for it,\" BAKER, whose real name is Chris Baker, told Mashable. \"These international communities really responded to it and caught on really fast and spread it like wildfire.\"\nWhat BAKER really wants, however, is to find the same success in the United States. Today, he's exclusively world premiering \"Overload\" on Mashable.\n\"I am an American artist,\" says BAKER, who is from New York but calls Los Angeles home. \"It seems like 'Not Gonna Wait' has struck a chord with people, and I'd like to see if my music and me as an artist can break out in America.\" \nWhen asked why he chose to stylize his name in all caps, he told us, \"I'm not fucking making pastries, so I just thought that if it's in all caps they'll know for sure that I'm not baking a cake or anything related to food or baked goods.\"\nSEE ALSO: 35 Ways Musicians and Music Brands Are Using Twitter's Vine App\n\nThough he grew up playing cello and singing in musicals, it wasn't until he enrolled at Harvard and joined the a cappella group the Opportunes that he began to take his music seriously. After college, he struggled to get noticed in the crowded New York scene. \n\"My producer and I were talking and I was just really mad that people weren't paying attention,\" he said. \"I decided to write a song about it and that was 'Not Gonna Wait.' We instantly knew when we heard the opening seconds of it that it was what we wanted.\"\nAlthough he finds Los Angeles to be a good fit, he still wants to conquer his hometown.\n\"The next time I come to New York, maybe I can stay at a hotel instead of my parents'. That's how I'll know I made it,\" he said."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/04/09/baker-overload-music-video-premiere/>