<http://schema.org/keywords>
"Keller Central Headlines"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sportsdaydfw.com/high-school/sportsdaydfw/2012/09/28/week-4-hs-football-5a-roundup-part-1-kyle-hicks-leads-martin-over-arlington-southlake-carroll-cedar-hill-cruise>