<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fliving%2Fvegetarian-living%2Ffree-vegetarian-starter-kit.aspx%3Fc%3Dpsvc2011vsk%26PageIndex%3D340>