<http://schema.org/headline>
"Get Your Makeup Done (For Free!) Before You See &amp;lt;em&amp;gt;Divergent&amp;lt;/em&amp;gt; On Friday!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.seventeen.com/beauty/makeup-skincare/advice/a22998/divergent-sephora-makeovers/>