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"More official details are emerging from Beats Electronics' acquisition of MOG, and they paint a considerably messier picture of the deal than we saw just a day ago.  HTC (which has a big stake in Beats) has confirmed that the move into streaming music was worth $14 million -- not a whole lot considering that MOG had raised $33 million through its entire independent lifetime.  The low price might come as the result of Beats being very surgical with its deal.  The Jimmy Iovine- and Dr. Dre-founded outfit is taking control of the core audio service as a separately-managed company, while the ad and music blog components are mostly left untouched.  MOG's loss of independence is coming on a very ignominious note as a result, but it could be good news for subscribers anxious about the service's future as well as HTC phone owners wondering just where Sense UI's Beats integration might go next."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2012/07/03/beats-buyout-of-mog-worth-14-million-splits-company/>