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"AOL has officially announced the purchase of Quigo, first reported this past weekend.  Quigo is a provider of contextual advertising on third-party publisher Websites, much like AdSense and Yahoo Publisher Network.  The company offers a variety of different advertising formats including text, banners, and video, and sells them on a CPC, CPM, or \u201Ccost per time\u201D basis.  \nAccording to Randy Falco, CEO of AOL:\n\u201CWith Quigo, we are putting the final pieces of Platform-A in place. We will be able to offer advertisers and publishers the most advanced set of tools, including contextual and behavioral targeting, superior analytics, and access to the largest display network in the marketplace.\u201D \nQuigo will become part of AOL\u2019s \u201CPlatform A\u201D group, which is focused on unifying the company\u2019s many online advertising divisions, which include Advertising.com, Tacoda, Adtech, and others.\nThe acquisition seems in line with the strategy that Userplane CEO Mike Jones outlined to me in a conversation earlier this week.  AOL is clearly focused on ramping up its reach with third-party publishers, and Quigo fits squarely into that approach.\nThe purchase price is not being disclosed, though various reports indicate it at around $340 million."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/11/07/aol-acquires-quigo/>