<http://schema.org/description>
"For the past week we debated whether or not we should pivot. We did not intend to change our company\u2019s product but rather to follow a new direction we planned for further down the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2011/08/22/what-a-pivot-looks-like-from-the-inside/>