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"Sex.com is the most valuable domain name in the world (for obvious reasons). Right now it's up for sale, and one of the prospective buyers might surprise you: People for the Ethical Treatment of Animals (PETA).\nPETA published a letter requesting that Sex.com's owners donate the domain name (valued at $18 million) so the organization could use it as a tool in its recent \"vegetarians are sexy\" ad campaign. \nPETA described a website where visitors could watch sexy ads, vote on the sexiest vegatarians (they include the above-pictured Alicia Silverstone as well as Pamela Anderson), and find out which veggies are aphrodisiacs.\nOf course, this is likely just a PR stunt \u2014 PETA knows the owners of Sex.com are unlikely to donate the domain, but the publicity for their campaign grabs more awareness for their cause.  We'll leave you with the rejected, sexy PETA Super Bowl ad. It's probably not quite safe-for-work.\n\n\n\n\n\n\n\nEditor's Note: This story has been updated for accuracy \u2014 our original article contained references to \"BullWhip,\" a fictitious company mentioned in a parody article.  We apologize for the error."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/03/18/sex-peta-bullwhip/>