<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/fr/fr/london/lonct/hoteldetail?cm_sp=OSMEU-CP-EMEA-FR-HED-AIX-MHR-london_image/directions>