<http://schema.org/description>
"In the old days of the cult webcomic Penny Arcade, the site was part of an ad network. When the dot-com bubble burst, it was left to its own devices and turned to the readers to support ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/07/10/webcomic-penny-arcade-launches-kickstarter-project-to-go-ad-free-for-a-year/>