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"Marvel Comics is launching a special retailer promotion for Amazing Spider-Man #666. The publisher is offering comic store owners the opportunity to have their establishment featured on the issue&amp;#039;s covers, providing they meet minimum order requirements. A photograph of participating stores will be depicted on the front page of a copy of the Daily Bugle as part of Ryan Stegman&amp;#039;s cover design. Outlets that place larger orders will be included on Humberto Ramos&amp;#039;s variant design, being defended by the titular superhero. Earlier this year, IDW Publishing launched a similar marketing campaign to promote Godzilla: Kingdom Of Monsters #1. In total, 75 stores took part in the scheme, each appearing on the cover of an exclusive edition of the issue, being crushed beneath the monster&amp;#039;s foot.  Written by Dan Slott , Amazing Spider-Man #666 serves as a prelude to this summer&amp;#039;s &amp;#039;Spider Island&amp;#039; event, which sees the inhabitants of Manhattan undergo a mass mutation. Amazing Spider-Man #666 arrives in stores on July 27. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/comics/news/a318240/spider-man-retailer-promotion-unveiled/>