<http://schema.org/target>
"android-app://com.nbcuni.nbc/nbctve/video/99514e3d13ace5863f130725978cfcfe?referrer=goog_watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/do-no-harm/video/six-feet-deep/n39593>