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"In the last 12 months, just-drinks has had unprecedented access to some of the leading players in the beverage industry. This briefing collects all of these interviews - including the CEO of Diageo and the chief marketing officer of The Coca-Cola Company - in one place. In all, 15 of the world&amp;#39;s most influential drinks players discuss their business strategies against the backdrop of one of the most tumultuous 12 months in recent history."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/management-briefing/exclusive-interviews-with-the-global-leaders-of-the-beverage-industry_id100272.aspx>