<http://schema.org/description>
"The site for ex-Apple head of OS X Bertrand Serlet's new cloud venture UpThere has gone live. It has a link to the team page, a brief statement and not much else at the moment, but ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/11/14/site-live-for-ex-apple-os-x-vp-bertrand-serlets-new-cloud-startup-upthere-funded-by-kpcb-elevation-and-google-ventures/>