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"A number of ITV stars have reportedly been warned over their involvement with product placement. Executives have apparently met with the likes of Holly Willoughby and Gino D&amp;#039;Acampo and advised them not to advertise brands in which they have a vested interest on screen.   TV bosses have also given Lorraine fashion expert Mark Heyes a warning after he promoted clothes from Debenhams while being paid as the store&amp;#039;s brand ambassador. &amp;quot;There was a change in the Ofcom ruling with regards to undue prominence and product placement in TV. When there are changes we chat to talent and agents about them,&amp;quot; an ITV source told The Mirror. &amp;quot;In the past Holly has worn a number of her own dresses from the brand Very and Gino often wears bright watches which are on camera a lot, so we have to look at things like this now to make sure we don&amp;#039;t do anything wrong.&amp;quot; The source added: &amp;quot;It is important to ITV that there is no favouritism for any brand on Lorraine and the clothes being shown should be the best ones, regardless of what store they come from.&amp;quot; An ITV spokesman insisted that Heyes&amp;#039;s outside role didn&amp;#039;t affect editorial decisions on the show. &amp;quot;ITV ensures that all of its talent are aware of and comply with the Ofcom code on product placement and undue prominence. This is an ongoing dialogue,&amp;quot; he said. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/news/a390232/holly-willoughby-warned-by-itv-over-product-placement/>