<http://schema.org/description>
"Blogging startup Mightybell\u00A0calls itself a social platform, it enables users to create a blog around an experience, allowing fellow travelers and users to offer their advice and share ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/video/2011/10/21/mightybell-is-collaborative-blogging-with-in-depth-analytics-video/>