<http://schema.org/description>
"Instagram,\u00A0one of the most popular mobile photo-sharing apps, reportedly hit 1 million iPhone downloads earlier this month. The Pepsi to Instagram\u2019s Coke, is Picplz. Both startups ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/mobile/2011/01/26/instagram-vs-picplz-which-one-should-you-use/photo-1-8/>