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"Yahoo has reached a partnership agreement with Yelp to integrate its valuable local business reviews and listings into Yahoo Search, The Wall Street Journal reports.\r\n\r\nThe company is believed to have announced the collaboration internally with plans to implement the feature in the \u201Ccoming weeks.\u201D\r\n\r\nAccording to the Journal, the deal is similar to existing partnerships with Microsoft and Apple.\r\n\r\nYahoo CEO Marissa Mayer has been interested in Yelp for years. She is said to have played a part in making an acquisition offer on Yelp while she was at Google.\r\n\r\nImage credit:\u00A0KAREN BLEIER/AFP/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/02/09/yahoo-reportedly-tapping-yelp-data-improve-search-engine/>