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"Yelp has built a social media empire by becoming the top destination for finding information and reviews on local businesses and restaurants.  Now Google wants in on the action in a big way.\nJust moments ago, Google announced that they are adding information on businesses, restaurants, points of interest, neighborhoods, and more on separate web pages within Google Maps.  The project, Place Pages for Google Maps, replaces those expanded info bubbles that used to be part of Google Maps.  Yelp had better watch out.\nPlace Pages: There's So Much More Detail Now\nGoogle Maps has always had info on locations and businesses, complete with ratings, reviews, and images.  However, the info was always within a bubble on Google Maps and didn't always have important information such as hours of operations, public transit information, and quick descriptions.\nAll of that has changed, though.  Take this page on Osha Thai Noodle Cafe in San Francisco as an example:\n\n\n\n\nYes, the standard info of website, reviews, and location are there.  But there is now new information, aggregated from sources such as Citysearch and Zagat.  Interestingly enough, Google Maps doesn't seem to be pulling information from Yelp, nor does it need to.  The aggregation of information covers everything from hours of operation to a restaurant's price range.  \nThis is exactly the type of information you get from Yelp.  What makes it a threat to the company though is the fact that Place Pages have their own separate, potentially indexable web pages.  Unlike before, this information could appear as their own search results.  With Google Maps already at the top of most location-based searches, this could be a major disruptor to the location information market. \nDon't underestimate the impact of Google's newest product.  It could be the biggest threat Yelp has faced yet, as its integration with Google Maps gives it a huge edge.  Still, Yelp has the community and the database of reviews on its side, but expect Google to add more social features and bring Place Pages to mobile very soon.\nDo you think Place Pages pose a threat to Yelp?  Is Google gunning for another market?  Let us know what you think below."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/09/24/google-place-pages/>