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"During the week, we consume words in snackable, tweetable bites. But on the weekends, we have the time to take a dive into the murkier, lengthier depths of the Internet and expand our attention spans beyond 140 characters. We can brew a cup of coffee and lie back with our iPads, laptops, smartphones and Kindles.\nSince you're bound to miss a few things during the daily grind, we present to you, in our weekly installation of Mashable Must-Reads, a curated collection of can't-miss stories to read and reflect on. (You can find last week's must-reads here.)\nChris Burch: To Compete With Digital, Stores Must Entertain\nJ. Christopher Burch, co-founder of the Tory Burch fashion label, is now a billionaire venture capitalist in his own right who has built several retail brands, including C. Wonder. In this Q&amp;A, he discusses how to create inviting in-store experiences and the skills behind successful entrepreneurs. \nWhat's Ailing iPad Sales: Smaller Tablet Growth, Lack of New Models\nApple reported record iPhone sales in its third quarter \u2014 but iPads, not so much. iPads sales are down by almost 3 million from one year ago. Three potential reasons account for the lag: the growing popularity of smaller tablets, lack of new iPad iterations and a saturated market for larger tablets.\nThis African Smart Card Helps Catch Disease Outbreaks\nMashable's on-the-ground reporting on how Zambia's healthcare system is adopting to the digital revolution and making life easier for clinicians without extensive computer experience or exposure.\nChromecast Is What Google TV Should Have Been\nThe Chromecast, a $35 dongle that streams content from your computer, Android or iOS device to your TV, is clearly Google's best and brightest hope for living room dominance. While the most frequent comparisons pit it against Apple's AirPlay, the two vary greatly; Chromecast pulls content from the cloud.\n'Orange Is the New Black' Is the Series Netflix Was Made For\nNetflix's fifth original content series, based on a fictional women's correctional facility, thrives under the streaming service's programming model rather than being compromised by it. It doesn't brush over complicated issues surrounding race, gender and mental health in its 50-minute episodes, either.\nHow Apple's Long Product Delay Is Shaking Up Businesses\nIt's an unusual year for Apple. The new-product-happy company hasn't held a major launch event since October, when it unveiled the iPad Mini, and CEO Tim Cook suggests it won't release any new products until this fall. Here's what it means for sales and Apple's buzzworthiness.\nDon't have time to read them all now? In our Readlist below, export this week's must-reads to your tablet to save for a time you have no distractions. Simply click the \"read later\" button alongside each story or or click \"export\" to send the entire list of articles to your preferred device.\n\nImage: Netflix"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/07/26/mashable-must-reads-7-26-13/>