<http://schema.org/description>
"Changing a company&amp;#39;s name - or a brand&amp;#39;s name, for that matter - is a dangerous game. But, in this Search Engine Optimisation age, sometimes the need to change is so great that the risk has to be taken."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/comment/editors-viewpoint-change-your-name-before-its-too-late_id114228.aspx>