<http://schema.org/about>
"Throughout the Gulf oil spill, BP pulled out all the stops to try and save their image -- with a slurry of off-the-mark television advertisements airing across the United States.  Still, their pricey PR campaign couldn't come"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/is-this-the-worst-oil-advertisement-ever.html>