<http://schema.org/name>
"SP 14 New Features"^^<http://www.w3.org/2001/XMLSchema#string>
<https://en-us.help.blackboard.com/Learn/9.1_Older_Versions/9.1_SP_14/Instructor/010_Whats_New/000_SP_14_New_Features/Course_Message_Notifications>