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"Taking a hint from mobile payment companies like Square, Eventbrite has created its own branded credit card reader for the iPad. \nThe card reader, which is launching on Tuesday, integrates with the company's \"At the Door\" iPad app. Launched in June, this app allows merchants to accept payments, print tickets and collect attendee data on-site. \nPrevious versions required ticket buyers to manually enter their credit card information as if they were online.\nThough the Eventbrite card reader looks like Square's cube-shaped mobile attachment and PayPal's newly launched triangle-shaped card reader PayPal Here, Eventbrite isn't trying to become a payment company. \nRather, it had few options for integrating credit card swipes with its app aside from creating its own reader. Neither Square nor PayPal Here has an API that allows other apps to use their devices. \nSame goes for competitor Intuit GoPayment. VeriFone's PAYware Connect does have an API, but Eventbrite didn't feel it was the right fit for its app.\nWhen asked if Eventbrite would use Square if an API became available, a spokesperson told Mashable, \"Yes\u2014we'd love to give our organizers as many options as possible.\"\nIn the meantime, all Eventbrite merchants who want to use its app for swiping credit cards at the door will need to order an Eventbrite card reader, which attaches to the same iPad input that the charger does. The readers cost $10, but the full cost is immediately reimbursed in the purchaser's Eventbrite account. They are available in Eventbrite's new online store.\nEventbrite nearly doubled the number of tickets it issued in 2011 compared to 2010, issuing its 50 millionth ticket in February this year. Pursuing offline ticket sales opens a new world (the real one) of potential customers to the company. \n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/20/eventbrite-card-reader/>