<http://schema.org/alternativeHeadline>
"The ultra-exclusive F.ounders gets a sister event for early-stage startups, the invite-only START"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/events/2012/07/25/the-ultra-exclusive-f-ounders-gets-a-sister-event-for-early-stage-startups-the-invite-only-start/>