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"Marissa Mayer had a tough time at Cannes this year.\nThe Wall Street Journal reports that the Yahoo CEO was scheduled to meet a group of ad executives for a private dinner during the Cannes Lions festival in France last Tuesday, but showed up \"nearly two hours late\" because she had fallen asleep. One executive in attendance from IPG is said to have left before Mayer arrived.\nSee also: Twitter Takes Selfies to the Next Level With Drones\nA rep declined to comment on whether Mayer overslept the appointment, but told Mashable in a statement that \"we value our partnership with IPG and all of our advertisers.\"\nThe incident may have simply been the result of jet lag, but it seems to have reinforced the narrative that Mayer and Yahoo are having difficulty wooing advertisers. \u201CIt is another instance where she demonstrated that she doesn\u2019t understand the value of clients, ad revenue or agencies,\u201D one anonymous ad executive at the dinner told the Journal.\n\nNext acquisition - Red Bull RT @dmac1: Yahoo CEO Marissa Mayer overslept &amp; showed up 2 hrs late to meet with ad execs http://t.co/nyQk0vpjki\n\u2014 Dan Gallagher (@djtgallagher) June 23, 2014\n\n\u00A0\nAfter a different appearance from Mayer at Cannes, some criticized her for being too scripted and making a presentation that felt too much like \"a sales pitch.\"\nMayer took over as CEO of Yahoo nearly two years ago. Since then, she has worked to improve Yahoo's mobile presence through a number of acquisitions and double down on its media efforts. Yahoo's stock has soared in that time, but many credit that to Yahoo's stake in Alibaba, which is about to go public.\nYahoo's display ad revenue ticked up by a modest 2% last quarter compared to the same period a year earlier, though its price per ad declined.\nHave something to add to this story? Share it in the comments.\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/06/23/marissa-mayer-cannes/>