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"Preternaturally unassuming model Freja Beha Erichsen strides backstage sans makeup, entourage, or attitude\u2014quite the contrast from the nineties-era supers who refused to get out of bed for less than ten thousand dollars a day (or so the fashion urban legend goes).\n\n\"I like to be casual,\" she says with a shrug. \"I feel at home in my favorite outfit: a leather jacket with a tank top or T-shirt, black skinny jeans\u2014which I have at least 20 pairs of\u2014and flat boots.\" (Reader: Do not be fooled. Said leather jacket is Balenciaga, and the boots are typically Balmain ... but she does believe in an overall high-low approach. \"Buy quality, and mix it with something more casual,\" she suggests.) Beauty-wise, Freja is similarly low-key, espousing a minimalist philosophy: \"I really just believe in healthy skin. I try not to wear makeup unless I have to for work\u2014I usually wash my face right after shoots and also before I go to bed,\" she explains. \"And I eat a lot of fruit for vitamins.\"\n\nHer simple approach to, well, pretty much everything is why Valentino designers Maria Grazia Chiuri and Pier Paolo Piccioli tapped her as the face of Valentina, the brand's first signature scent. \"She's a little bit punk, a little bit princess. You can't define her in one word, which you can do with some models,\" says Pier. \"She can really change from fragile to strong with one look.\"\n\nFreja was tasked with transforming her typical moto-grunge look into Italian principessa in the fragrance's new campaign. \"Valentino is romantic, ultrafeminine, and beautiful\u2014but it's also a little rock 'n' roll,\" she notes. \"Think of all the leather and studs! I never have a problem switching from my day-to-day style to another 'world'\u2014it's my job.\" And, no doubt, the fragrance's unique composition made it easy for her to channel the fashion house's duality: It's a sweet mix of jasmine, orange blossom, and tuberose, with a touch of savory truffle.\n\nFilming the television spot for the scent, Freja got to live la dolce vita for a day. \"Shooting the ad was like being in an Italian film! The paparazzi were calling out at me, and I loved the locations we shot in,\" she recalls. \"It was so enjoyable to do something different, like acting.\" But don't expect Freja to quit her day job just yet\u2014 she's hitting her stride, though she's deliberately eschewing divadom. \"I don't worry too much about the way I look,\" she says. \"I do know that when you're uncomfortable, you act differently. So I always just try to be myself.\""^^<http://www.w3.org/2001/XMLSchema#string>
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