<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/artanddesign/video/2010/jun/16/jonathan-wateridge-oil-paint-art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/artanddesign/video/2010/jun/16/jonathan-wateridge-oil-paint-art>