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"Editor\u2019s Note: If you would like to have your startup considered for inclusion in \u201CThe Startup Review\u201D series, please see the details here.\nSTARTUP DETAILS:\n Company Name: Passitto\n20-word Description: Business networking site that creates a community of users who actively generate and reward each other for business referrals.\nCEO\u2019s 100-word Pitch: \"Businesses of every size interact with potential clients who need goods and services that they do not or cannot provide,\" said Jeremy Bamford, CEO. \"This model provides a platform to easily pass along valuable referrals to businesses who can meet customer requests.\" Passitto expands networking circles far beyond traditional offline leads groups, while also providing tools and resources to create virtual extensions of such groups. By incorporating traditional business social networking features, including user profiles, connections and groups, Passitto aims to create a community of users who interact and mutually benefit from the exchange of referrals.\nMashable\u2019s Take: Passitto brings the professional world to the online world. Lots of social networks connect users, but Passitto allows people to make business connections and create real-life opportunities. Many times businesses and services are looking for certain people and vice versa, what Passitto provides is a platform for meeting new contacts, referring contacts, and be referred by other members. This creates a superconnection between people that is encouraged through the option of getting paid by Passito to provide referral information to other members.\nPassitto is all about referrals. Who you want to meet, who you want your friends to meet, and who wants to meet you. You can get credits or money for referring others and you can use those credits you build up as currency for obtaining more referrals for your own business. Aside from referrals, Passitto lets you connect with other professionals in your industry, promote your business to a wide variety of individuals, and form private groups to communicate and network.\n\nIn many ways, Passitto is not much better or different from other business networking sites like LinkedIn, Xing, Viadeo, CollectiveX, iHipo or Konnects. It offers the same platform for finding potential employers and employees or services, and it is laid out in a very practical manner.\nThe one feature that really stands out is Passitto's ability to let users earn credits or money for taking action. They can actually benefit from using the site and communicating with others in the same way that Plurk users gain \"karma\" points. If there's one thing that will get people to start using Passitto it will probably be the incentive and motivation to compete for credits.\n\n\nSponsored By: Sun Startup Essentials\n\nPassItTo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/06/13/passitto/>