<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/it/it/peschiera-borromeo/milpe/hoteldetail?cm_sp=IMMerch-_-EX_IT_it-_-PD_Image4_Milan/photos-tours>