<http://schema.org/url>
<http://uk.reuters.com/article/2011/07/14/uk-demand-response-idUKLNE76D00320110714>
<http://uk.reuters.com/article/2011/07/14/uk-demand-response-idUKLNE76D00320110714?feedType=RSS&feedName=everything&virtualBrandChannel=11708>