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"This post is part of Mashable\u2019s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here.  The series is made possible by Microsoft BizSpark.\nName: Enthusem\nQuick Pitch: With Enthusem you can send printed postal mail from the Web and link recipients back to your online world. \nGenius Idea: Enthusem places a digital twist on the classic greeting card.  Unlike e-cards, enthusem actually has a physical greeting card that it prints and sends to whoever you want - friends, family, coworkers, etc.  The card can be designed with custom language, photos, and images.  It even comes in a nifty translucent envelope so that the recipient is immediately interested.  That's not where Enthusem's strength lies, though.  Enthusem includes the ability to add a digital component to the card, using a URL and a pickup code, which the recipient can type in online to see a custom video, read an extended note, or listen to a meaningful mp3 that you uploaded.  The intent is to catch the eye and the attention of the recipient more than a simple email or e-card could do.\n\n\n\n\n\n\nSending Enthusem cards is a painless process, and made even easier by the dozen or so tutorial videos that they offer all across the site.  Pick a date, recipient, message, and card image, and the card is all set.  The really interesting part of Enthusem is the attachments and landing pages that Enthusem sends to recipients.  \nAny file can be delivered via enthusem, although the file size is limited by the type of account you have.  There is a business account and a corporate account, the latter of which costs $400 a year, but can be used by 100 users and starts off with 200 free cards and the ability to customize the website for typing in pickup codes, and the even the option to place the page on your own domain.  Companies that regularly send out cards could use Enthusem to greet new employees or send customers digital and physical information about their product.\nThat's not to say the prices aren't competitive - you can buy and send a custom card for about $3, and the price drops with bulk credit purchases, which can be spent at any time on cards.  Just as a physical distributor of greeting cards, it's useful and competitive enough to stand on its own.  Meanwhile, the digital aspects of Enthusem bring it another dimension other greeting companies don't have.  \nIf you or your company regularly send out greeting and congratulation cards, Enthusem is a service to consider.  The only question you have to ask yourself is this: who's got a birthday coming up?\n\n\n\n\nSponsored by Microsoft BizSpark\nBizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.\n\nReviews: DiggDigg reviews, MashableMashable reviews"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/04/08/enthusem/>