<http://schema.org/alternativeHeadline>
"ModCloth adds Fit for Me feature to help iOS users more easily find the clothes they want"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/11/01/modcloth-adds-fit-feature-help-ios-users-easily-find-clothes-want/>