<http://schema.org/alternativeHeadline>
"The incredibly fuel-efficient Bright Idea isn't aimed at jam band fans who follow Phish: It's targeting fleet customers like Coca-Cola, Frito-Lay and Cox Communications."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/transportation/blogs/so-bright-a-rockin-100-mpg-van>