<http://schema.org/alternativeHeadline>
"The Handshake app wants to put an iPad in every wholesaler\u2019s hands"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/09/01/the-handshake-app-wants-to-put-an-ipad-in-every-wholesalers-hands/>