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"After a day or two of speculation in the press, Discovery Channel announced it will acquire San Francisco-based new media studio and distribution network Revision3.\nYou can get acquainted with the details of the deal here, but this is the kind of news that begs more questions and information than whatever\u2019s offered in a standard issue press release. That\u2019s why I got on the phone with Revision3 CEO Jim Louderback to ask him some specifics about the news. Below are the highlights from our conversation (not including the things Louderback couldn\u2019t comment on, like the purchase price):\nTubefilter: How\u2019d your relationship with Discovery Channel start?\nJim Louderback: We first\u00A0started talking with Discovery almost a year ago. What happened was the guys from \u00A0their team came up to Silicon Valley and talked to a bunch of different companies about expanding. They had connected with Greylock Partners, which is one of our investors, and then Greylock said talk to Revision3. We all got together and had our first meeting in May of 2011.\nTubefilter: So what happened after that? Was it love at first site?\nJim Louderback: I think at that time they were grazing. I think they looked a tons of companies and gradually over time we spent spent more time together. Like lots of these things, it started with talks about about how we could work together from a business perspective. We discussed things like, \u201CAre there Discovery properties we can bring over to the internet side of entertainment?\u201D or \u201CAre there Revision3 properties we can bring to Discovery?\u201D (Editor\u2019s Note: You can watch both Scam School and App Judgement on Discovery.com)\nYou start doing a little bit of business together to see if your\u2019e compatible. It\u2019s like dating. First there was a blind date, then started going steady, and now we\u2019re hitched!\nTubefilter: What does the deal give Revision3?\u00A0\nJim Louderback: It gives us a great parent that really understands what we\u2019re doing, wants to be in the space, and is super excited about where we\u2019re going. Discovery clearly sees the opportunity to build big, dominant preseneces with original web video. And they see us as a way to help them to that. They want us to\u00A0keep doing what we\u2019re doing.\nTubefilter: Will there be any crossover of Revision3 stars on Discovery programs and vice versa?\nJim Louderback:\u00A0There are a lot of opportunities for collaboration, but we haven\u2019t started talking about it yet. I\u2019m sure we\u2019ll soon get started to figure out what those collaborations may look like, and what online original iterations of their content we could help them create.\n\u00A0As we start to work more with Discovery, there will be a lot of opportunites to develop programs and cross promote. But Revision3 will still operate the way it\u2019s been. Discovery\u2019s real goal here is to just keep us focused on what we\u2019re doing.\nIf you have any of your own questions for Louderback, you should ask them to him in person. He\u2019ll be presenting at our\u00A0Multi-Screen Mixup\u00A0on May 16 in New York CIty. You can RSVP\u00A0here."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/05/04/revision3-discovery/>