<http://schema.org/headline>
"Pete Dye gets in their heads even when he's not trying"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/pete-dye-gets-in-their-heads-e?/blogs/the-loop/2014/05/pete-dye-gets-in-their-heads-e.html&/blogs/the-loop/2014/05/pete-dye-gets-in-their-heads-e.html>