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"Microsoft is taking a novel approach to selling its Windows 7 operating system by opening stores in people's homes. At least that's what will be happening in its new commercials.\nA new campaign set to air Monday night during primetime on ABC, CBS and NBC features a British woman named Julie from a focus group. Julie insists that she\u2019s not interested in a new PC because she\u2019s happy with what she has. To test her resolve, her husband agrees to have Microsoft come in and turn their house into a PC store. After Julie sees that the latest line of PCs has touchscreens and doesn't require space-stealing towers anymore, she admits that she was wrong.\nThe ads, obviously meant to spike demand as Windows PC sales have dipped, continues along the vein of Microsoft\u2019s \u201CLaptop Hunters\u201D ads from 2009. The same ad agency \u2014 Crispin Porter + Bogusky \u2014 is on board this time around. \nWhat do you think? Would this persuade you to check out new Windows PCs? Let us know in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/05/09/microsoft-ads-pc-store/>