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"Hoegaarden, the white beer owned by Interbrew, has launched an alternative 75cl bottle and the brand will be backed by a &amp;#163;1.8m marketing support package this year. The bottle, topped off with a &amp;quot;Champagne style&amp;quot; cork, is an attempt by the company to match the beer more closely with food. Hoegaarden&amp;#39;s brand manger Stuart Ibberson said: &amp;quot;Hoegaarden goes very well with food. Research into Hoegaarden&amp;#39;s taste and consumer appeal by Interbrew UK has shown that the drink&amp;#39;s ingredients, in particular its wheat, coriander seeds and orange peel, give it many flavour attributes normally associated with wine. So putting Hoegaarden in a lager format, which is ideal for sharing and drinking with food, an obvious conclusion.&amp;quot; The sparkling wine-style bottle has already gained off-trade listings with Tesco at &amp;#163;2.99 a bottle and at Majestic Wine Warehouse by the case. Booths Supermarkets and the beer-specialist restaurants Bierodrome, in London, will stock the product by mid-August.Chris Brook-Carter"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.just-drinks.com/news/hoegaarden-opts-for-champagne-lifestyle_id74818.aspx>