<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2012%2F10%2F29%2Fhurricane-sandy-is-here-help-protect-animals.aspx>