<http://schema.org/alternateName>
"SURFER Magazine"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.surfermag.com/industry-news/one-man-outrigger-canoe-race-marked-the-conclusion-of-the-2011-olukai-ho%E2%80%99olaule%E2%80%99a/attachment/oc1-mkiv2833/>