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" The third in a series of guides on the most important fabrics of the season from the September issue. Stay tuned to The Style Blog all week for more, and all month for everything you need to know about fall fashion in 2010.  One-button velvet blazer ($150) by Perry Ellis; cashmere turtleneck ($325) by Burberry; cotton jeans ($790) by Tom Ford; silk pocket square ($95) by Brioni; rose-gold Grande Reverso 976 watch ($12,200) by Jaeger-LeCoultre. Velvet  (from the Latin villus, meaning &amp;quot;shaggy hair&amp;quot;) has been around in some form or another since the Middle Ages, and like the silk originally used to weave it, it&amp;#039;s always been associated with luxury. Good velvet should have a soft finish, a high shine, and a deep pile, the better to distinguish it from knockoff materials like velour and velveteen.  The (Velvet) Rules: \u2022 No touching someone else&amp;#039;s velvet.* \u2022 Not even if they ask you to. Especially if they ask you to. \u2022 Should, however, a beautiful woman wish to pet your velvet, by all means. \u2022 No wearing velvet between the hours of 6:00 A.M. and 6:00 P.M. \u2022 In descending order of versatility: black, midnight blue, emerald green, chocolate brown, violet, ruby red. The Instructions:     1. Velvet is for special occasions \u2014 parties, New Year&amp;#039;s Eve, New Year&amp;#039;s Eve parties \u2014 and it allows you to experiment with bolder-patterned shirts than you&amp;#039;d normally wear. Cotton shirt ($350) by Etro.      2. ...But that is not an excuse to board the train to Liberaceville. You&amp;#039;ll want to keep the whole look grounded with dark, simple pants. A good pair of inky blue or even dark-gray jeans will keep you tethered to reality. Cotton jeans, from top: by Fa\u00E7onnable ($175); by Evisu ($288); by Lincs DC &amp;amp;amp; Co. ($65).      3. Wearing plain ol&amp;#039; lace-ups with a velvet blazer is a little like washing down a big blowout meal with tap water: fine but boring. Instead, opt for shoes with more personality, e.g., a well-shined monk-strap loafer with buckles. Leather monk-strap shoes ($795) by Bally.      The Telling Detail: An overcoat is an overcoat is an overcoat, unless it has a black velvet collar, in which case it&amp;#039;s a chesterfield. The velvet adds flair to an otherwise straightforward coat, but the detail has more somber origins: Tradition holds that French noblemen adopted the velvet collar to express solidarity with their beheaded cousins during the Reign of Terror, which in turn reputedly inspired the Earl of Chesterfield, a Regency dandy, who later popularized the look in England. Cashmere-and-wool chesterfield coat ($3,000) by Salvatore Ferragamo.  *It creates static electricity. Plus, it&amp;#039;s weird. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/advice/a25685/how-to-wear-velvet-0910/>