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"This series is brought to you by HTC EVO 4G, America's first 4G phone. Only from Sprint. The \"First to Know\" series keeps you in the know on what's happening now in the world of social media and technology.\n\nWelcome to this morning's edition of \"First To Know,\" a series in which we keep you in the know on what's happening in the digital world today. We're keeping our eyes on four particular stories of interest today.\nLocation-Based Apps Used by Only 4% of U.S. Online Adults\nLocation-based marketing has been all the rage lately, yet a recent report from marketing firm Forrester reveals that \u2014 although growing \u2014 only 4% of online adults use any kind of location-based service in the U.S., and a mere 1% check in using one of these services at least once per week. By contrast, more than 11% of online adults have used Twitter, and an estimated 28% have signed up for Facebook.\nNevertheless, the study found that location-based marketing is a great way to target 19- to 35-year-old college-educated males who are influential among their friends and family.\nLinkedIn May Now Be Worth More Than $2 Billion\nLinkedIn may now be worth more than $2 billion, a new report suggests. Hedge fund Tiger Global Management recently acquired a one percent stake in the business social network for $20 million.\nSocial Media Use Growing Rapidly in the UK\nAn Ireland-based PR and social media firm has put out a video revealing some interesting stats about social media usage in the UK: 85% of the population is online; 64% have their own profiles on a social network, spending more than six hours on these networks every month; and nearly 60% of them read blogs.\nOldest Twitter User Dies\nIvy Bean, reputedly the oldest Twitter user in the world, has died at the age of 104.\nBefore her death, the great grandmother had attracted more than 55,000 followers on Twitter, whom she tweeted to about her favorite TV shows, the weather and the activities of the care home she resided in.\nFurther News\nIn other news, Amazon and Facebook have teamed up to improve the former's recommendation engine, among other things; new scams are spreading on Facebook; Old Spice's YouTube campaign has roughly doubled sales of the company's body wash products; and the Pirate Party is offering servers and hosting to Wikileaks following the release of secret documents related to the war between the U.S. and the Taliban in Afghanistan.\nSeries supported by HTC EVO 4G\n\n\n\n\nThis series is brought to you by HTC EVO 4G, America's first 4G phone. Only from Sprint. The \"First to Know\" series keeps you in the know on what's happening now in the world of social media and technology."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/07/28/morning-brief-social-and-location-based-media-growing-oldest-twitter-user-dies/>