<http://schema.org/alternativeHeadline>
"How Many Coats of Mascara Do You Use?: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2009/01/how-many-coats-of-mascara-do-y>