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"  They&amp;#039;re calling it the &amp;quot;Pippa Effect.&amp;quot; In the UK, sushi has surpassed a range of popular British sandwiches to become one of the nation&amp;#039;s go-to foods. British sushi sales have increased more than 21 percent in the last year, according to analysts AC Nielsen. It&amp;#039;s a trend that the Daily Mail attributes in part to a stable of celebrities who fancy it, including tennis player Andy Murray (who apparently eats up to 50 pieces a day) and Pippa Middleton, whose famous figure may make sushi even more appealing. More from Delish: Before They Were Famous: 15 Celebrity Food Commercials At Tesco, Britain&amp;#039;s largest supermarket chain, which sells a large range of ready-to-eat items, sushi meals now outsell the British sandwich staples like the ploughman&amp;#039;s (cheese, pickles, and salad) and tuna and cucumber. &amp;quot;Sushi has now become a mainstream popular snack for many people around the UK, rivaling some of our most popular sandwiches,&amp;quot; Kathryn Bettles, Tesco sushi range developer told the Daily Mail. But Pippa&amp;#039;s pescatarian influence isn&amp;#039;t the first celebrity driven food trend. Here&amp;#039;s a look at a few others from recent years:  Pippa&amp;#039;s mum Carole Middleton helped build buzz for the French low-carb Dukan Diet last spring as she prepped for daughter Kate&amp;#039;s royal nuptials. The ladies from Sex and the City not only started the trend that launched a thousand cupcakes with their devotion to New York&amp;#039;s Magnolia Bakery, but they also re-energized (some say for the worse) the stretch of Greenwich Village that the cupcakery calls home.  More from Delish: Easy Classroom Treats: 14 Cupcake and Frosting Recipes  Sales of Vita Coco coconut water are expected to more than double this year, from $40 million in 2010 to a whopping $100 million in 2011, driven by a portfolio of celebrity investors like Madonna and Demi Moore, and even more celebrity fans, including Padma Lakshmi, Anna Paquin, and Chris Pine. Getting the Oprah seal of approval has impacted dozens of small businesses, including Florida-based bakery We Take the Cake, which saw a surge in annual sales from $450,000 to $840,000 after Oprah proclaimed the bakery&amp;#039;s key lime bundt cake one of her favorite things.  More from Delish: 9 Deliciously Decadent Desserts from O, The Oprah Magazine  Last May the Telegraph reported that UK sales of dry baby food increased by 59% and wet baby food by 20% after reports that celebrities like Lady Gaga, Jennifer Aniston, and British pop star Cheryl Cole were dropping pounds on the baby food diet.  "^^<http://www.w3.org/2001/XMLSchema#string>
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