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"In the past, I've pointed out an obvious gap in the social space: a photo aggregator.  This could be a photo memedigger (\"Digg for photos\") or a photo bookmarking site (\"del.icio.us for photos\").  And with video bookmarking sites already on the way, it's pretty surprising that we haven't seen hundreds of these things already.  Now a service called Pixrat is trying to fill that void, but I think their execution is particularly poor.  You see, Pixrat would be astoundingly easy to replicate - a good coder could exceed its functionality in a matter of days.   The same can be said of Digg.  But while Digg's basic functionality is easy to clone, you can't clone the enormous user base.  So the aim for any simple community site is to get the network effect going - fast!  It seems unlikely that Pixrat will succeed here - a quick glance at the site will tell you why.\n\n\nOn the upside, at least it doesn't look like Digg!  On the downside, the marketing message, design and usability are very poor indeed.  But here's the real question: is it worth building a generic photo bookmarking site at all?   I think there may be a market for it, but only if you create a memedigger to surface the best photos, and only if you clearly identify your target market.  \nOn a related theme, we've already seen something very similar to photo bookmarking: social shopping.  Sites like Kaboodle, Wists and Stylehive let users bookmark an image of the item they want to buy.  Personally, I think these sites stand a much better chance of success than Pixrat.  Why?  Because they can make good money on advertising.  If you're visiting a social shopping site, you probably want to buy something.  As a result, you're far more likely to click on the ads."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/03/20/pixrat-delicious-for-photos/>