<http://schema.org/alternativeHeadline>
"Microsoft\u2019s Lumia 830 launched with 10MP PureView camera, Lumia Denim firmware and a focus on value"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2014/09/04/microsoft-lumia-830-launched/>