<http://schema.org/alternativeHeadline>
"Some women like to watch MMA. Some men like to get manicures. It's the twenty-first century\u2014gender lines are blurry, and that's A-OK. But the next frontier might surprise you: lines of cosmetics, specially geared toward men. Or as one entrepreneur calls it, urban camouflage. Could this really catch on with regular guys? GQ's Drew Magary\u2014the regular-est guy we know, a suburban dad of three\u2014test-drove all the new products to find out what happens when people stop being polite and start asking: \"What the f#%k is on your face, brah?\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/makeup-for-men-drew-magary>