<http://schema.org/headline>
"Apple Stores Matching iPhone 4S Price Discounts Ahead of iPhone 5 Launch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gottabemobile.com/2012/08/09/apple-stores-matching-iphone-4s-price-discounts-ahead-of-iphone-5-launch/>