<http://schema.org/headline>
"Egretlist turns your Evernote checklists into cool iPhone to-do lists"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gottabemobile.com/2010/05/28/egretlist-turns-your-evernote-checklists-into-cool-iphone-to-do-lists/>