<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/it/it/rome/romdm/hoteldetail?cm_sp=OSMEU-HI-EMEA-IT-HED-AIX-MHR-Rome_image/photos-tours>