<http://schema.org/keywords>
"real estate"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bizbeatblog.dallasnews.com/2014/03/texas-h-e-b-grocery-family-on-the-new-list-of-forbes-billionaires-with-ray-hunt-and-robert-rowling.html/?nclick_check=1>