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"   Photo: BFA  EBay, in an ongoing (and very successful) bid to appeal to the most fashion forward as well as the masses, has partnered with interior design guru Jonathan Adler on a shoppable storefront at 404 Park Avenue in New York. Last night, a crowd turned out to toast its opening and taken in the vibrant window displays featuring must-have fall items curated by top tastemakers\u2014like suede boots by Lake Bell and a snakeskin clutch by Street Peeper&amp;#039;s Phil Oh. One of eBay&amp;#039;s shopping surveys revealed that nearly half of its shoppers want to click buy as soon as they see something they like. They may enjoy browsing windows for inspiration, but most are frustrated by crowded shops and long lines. So they&amp;#039;ve done away with the downers, and launched the Adler-designed window for inspiration while using the eBay app. Just scan the QR code with your smartphone and you&amp;#039;re immediately taken to similar, for sale products available to buy instantly. Lake Bell popped up at the event in a shimmery Isabel Marant dress she&amp;#039;d actually purchased on eBay. &amp;quot;I&amp;#039;m now into the `Buy it Now.&amp;#039; This is something I would have bought at the Isabel Marant store, and now I don&amp;#039;t have to go to Soho, into the store, and deal with the mayhem,&amp;quot; she said. &amp;quot;I love online shopping because I don&amp;#039;t like the crowds. I&amp;#039;m very impatient [and this way] it just arrives and if I don&amp;#039;t like it send it back. It&amp;#039;s easier.&amp;quot; The actress, it turns out, is also a huge fan of window shopping. &amp;quot;Since I was a little girl, growing up on the Upper East Side, the Barneys windows, even to this day are so remarkable. Bendel&amp;#039;s, Bergdorf&amp;#039;s\u2014it&amp;#039;s sort of romantic,&amp;quot; she said. Adler agrees: &amp;quot;I think windows need to be arresting and pop. I thought, I&amp;#039;m going to channel Yayoi Kusama, eBay&amp;#039;s colors and my patterns and just make a freaky scene,&amp;quot; he said of his design inspiration. Since eBay can be a freaky scene of its own, narrowing its wares down into a tightly edited window of inspiration is a smart move. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/shopping/news/a7604/ebay-opens-shoppable-windows-31354/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>