<http://schema.org/description>
"Pinterest already offers users some great tools to help them get their accounts get noticed, including a Follow Button and Pin It button which can easily be installed on any website. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/03/04/20-awesome-tools-which-will-have-you-pinteresting-like-a-pro/>