<http://schema.org/articleBody>
"MTV is prepping for the 2010 Movie Awards by hosting an interactive \"Tweet Tracker\" that shows you which celebrities lead public opinion before, during and after tonight's show.\nThe interactive app comes with two different modes: Stripped and Cloud.\nThe former shows moving bars with segments representing each tweet. The bars correspond to topics and celebrities like Twilight's Robert Pattinson, Harry Potter's Tom Felton and Sandra Bullock. The most popular topics (determined by number of tweets in the last 60 seconds) are at the top, and their bars move faster because more tweets are coming in. Click on a bar segment to read that specific tweet.\nCloud mode is cooler but less practical; image blocks represent tweets and coalesce into pictures of the most popular celebrities. The biggest topic lands in the middle, and as with Stripped mode, you can click on a celebrity or topic to read individual tweets.\nMTV has demonstrated its social media savvy in the past, and it knows how to plan a TV event, so this isn't a shocking change of pace or anything, but there's a touch of brilliance in the way the tool takes advantage of tween rivalries between Harry Potter and Twilight fans, or between Team Edward and Team Jacob peeps. Everyone appreciates a good face-off.\nTo that end, the 2010 MTV Movie Awards ceremony airs in the United States on MTV at 9:00 EST tonight. Tune in if you want to find out which teen idols will take home the proverbial gold, or you could just keep an eye the tweet tracker instead.\nWe won't encourage you to engage in pop culture warfare in the comments... but we won't discourage it either.\n\n\n\n\n\n\n\n\n\n\n\n\n[via TechCrunch]\n\n\nFor more entertainment coverage, follow Mashable Entertainment on Twitter or become a fan on Facebook\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/06/06/mtv-movie-awards-2010/>