<http://schema.org/headline>
"Third installment of &amp;#x2018;Iron Man&amp;#x2019; being released on DVD"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.presstelegram.com/arts-and-entertainment/20130920/third-installment-of-iron-man-being-released-on-dvd>