<http://schema.org/headline>
"Under Armour Selling Gear From the Football Team Seen in &amp;quot;Dark Knight Rises&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2012/07/under-armour-selling-gear-from-the-football-team-seen-in-dark-knight-rises>