<http://schema.org/description>
"Do you read more than your friends? Do you enjoy a good read several times a month? If so, you are missing out on dozens of books every week that are perfectly up your alley.\r\n\r\nWhy ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/10/05/any-new-books-is-a-killer-app-for-serious-readers/new-2/>