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"   Photo: Beauty Banter  &amp;quot;Before applying lipstick and eye shadow, pat a little bit of baby powder (talc free is best) onto your lips and eyelids for extra staying power,&amp;quot; Danna Nashaat, Founder of Kaia House Think of baby powder as an affordable alternative to the primer\u2014which may lead you to ask, what&amp;#039;s a primer? It&amp;#039;s like base coat, or the first layer of paint on a canvas, but for your face. It can be the single most important part of the makeup application process and it&amp;#039;s also one of the makeup artist&amp;#039;s most coveted tricks: it keeps the skin tone even, the pores tightened, the skin&amp;#039;s oils at bay, and the makeup flawless. As a result, colors are bolder, pigments are brighter and the entire look lasts hours longer. Celebrities are never without their primers come photo shoots or red carpet fetes. While a decent primer from Smashbox\u2014known for their cult favorite, Photo Finish\u2014will run you roughly $30.00, a tub of talc-free baby powder like Burt&amp;#039;s Bees Baby Bee Dusting Powder can give your makeup that same flawless finish for a fraction of the price (around $6.00). So, ladies, if you want your makeup to last and you&amp;#039;re on a recession-friendly budget, do as Nashaat suggests and add a bit of powder for serious staying power. "^^<http://www.w3.org/2001/XMLSchema#string>
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