<http://schema.org/alternativeHeadline>
"Rainmaker completes your contacts with a single mouse click [$30k API Contest]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/05/28/rainmaker-completes-your-contacts-with-a-single-mouse-click-30k-api-contest/>