<http://schema.org/description>
"In mid-October last year, Amazon debuted an online tool called Whispercast for Kindle, which basically allows organizations to manage their Kindle devices and distribute Kindle books ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/mobile/2013/03/19/amazon-adds-bulk-app-distribution-abilities-to-whispercast-for-kindle/>