<http://schema.org/description>
"British satellite broadcaster BSkyB already has an arsenal of mobile offerings designed to help you watch movies and TV shows on the move. Now, it's looking to help you manage your ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2014/07/18/uk-satellite-broadcaster-bskyb-now-lets-manage-account-move-dedicated-mobile-app/>