<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/crowneplaza/hotels/gb/en/london/lonha/hoteldetail?cm_sp=IMMerch-_-CP_US_en-_-PD_Image1_london/photos-tours>