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"We've been hearing buzz about MTV's new awards show focused on digital music since January, and now the event is beginning to take shape with a list of nominees and a plan for the future.\nThe O Music Awards (the \"O\" is open to interpretation) is set to take place on April 28 across multiple platforms and screens, including MTV.com, VH1.com and LogoTV.com. \nThe event will be largely fan-driven from here on out, with voting opening to the public Tuesday on the O Music Awards website, which is packed with nominees that fans can vote for. (Fans can also write in nominees.)\nSo what kinds of categories \u2014 and nominees \u2014 are we talking about here? Well, according to MTV, the awards are focused on how tech and music intersect.\n\"[Music and tech are] coming together and driving consumption and interest in the space like we've never seen before,\" says Shannon Connolly, VP of digital music strategy. \"This idea was born out of wanting to acknowledge the things that are coming out of this.\"\nIn fact, a lot of nominees and categories should be familiar to Mashable readers: the PS22 Chorus's rendition of Phoenix's \"Lisztomania\" was nominated for Best Fan Cover. Andy Grammer, Arcade Fire and The Johnny Cash Project scored nods for Innovative Music Video. Antoine Dodson and the Gregory Brothers were nominated for Funniest Music Short. The Flaming Lips, Kanye West, Radiohead and Lady Gaga for Innovative Artist. And a ton of familiar, and awesome, music discovery services are also being recognized (Bandcamp, The Hype Machine, Pandora, RCRD LBL, Shazam, Shuffler.fm, Soundcloud, WeAreHunted).\nLady Gaga and buzz band Odd Future\u2019s Tyler the Creator lead the pack of digital music innovators with three nominations each.\nThe awards also feature quirkier categories, like Favorite Animated GIF, Best Music Hack (Tim Soo's Invisible Instruments got a nom), Best Animal Performance (as did the cats in Holy F*ck\u2019s \u201CRed Lights\u201D), Favorite F**k Yeah Tumblr and Fan Army FTW.\nOnce the awards are handed out \u2014 more on how that will happen later \u2014 the O Awards will not simply languish and die. \"This is to celebrate digital music,\" Connolly says. \"This is not something we can once a year. It has to be ongoing. We're launching a new franchise that will function all year round. It's an ongoing celebration of digital music.\"\nTherefore, after the awards draw to a close, the website will live on, reporting on and rewarding innovations within the digital music space as they transpire.\nThis new site joins MTV's growing roster of more music-centric material, including its Music Meter and new hub for music news, Hive.\nWill you vote for your favorite video/artist/hashtag, etc.? What categories do you wish MTV had included? Let us know in the comments below."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/04/05/mtv-oma-nominees/>