<http://schema.org/description>
"Love \u2018em or hate \u2018em, QR codes are here to stay and seem to be popping up just about everywhere you look. According to ComScore, 20 million Americans scanned a QR code in October ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2012/01/31/5-ways-to-maximize-your-qr-codes/>