<http://schema.org/description>
"&lt;p&gt;Manufacturers face a major challenge today with globalization greatly expanding the availability of new markets, while simultaneously spurring intense competition.  New technologies are a promising solution to this challenge by enabling the creation of new and improved products with speed and quality not possible just a few years ago. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/imtr-initiative>