<http://schema.org/description>
"I've been hearing quite a bit of entrepreneurial buzz from L.A. recently. The city known for its Hollywood productions and its chiseled, beach bodies is making waves with new technology ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/02/02/10-fitness-apps-that-will-reshape-your-workout/>