<http://schema.org/description>
"Travis and I were kicking around this idea. It's either already been done and it's a great idea, it's a good idea and no one has bothered, or it's stupid ... ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hanselman.com/blog/CommentView.aspx?guid=4379f4b4-3772-4ac3-a374-03f3b86427eb>