<http://schema.org/alternativeHeadline>
"A small hair-care company called Living Proof, based on science from MIT, has signed Jennifer Aniston as an investor and spokesperson in an attempt to make waves in the $10 billion hair-care industry."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/natural-beauty-fashion/videos/to-sell-more-shampoo-mix-science-and-celebrity>