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"We mentioned Entriq a few weeks back when it acquired DayPort in order to improve the technology it uses to deploy digital media across networks and devices.  Today, the company announces a partnership with Inergize Digital Media, in which it empowers Inergize's content management system for the syndication of digital content across networks and devices as well.\nAs Inergize works with several clients in the traditional media sector, the need for these clients to have a more robust way of syndicating content is quite relevant in the face of changing media consumption behavior.  Entriq is all about providing content to consumers, wherever the consumers are.  That means television, the web, radio, mobile phones, etc.\nWhat's interesting is the inability for some in the traditional media sector to be nimble enough to deploy such broad redistribution of content in a targeted and efficient manner.  This is especially important as mobile video consumption begins to increase, especially for localized content based on geographic locations.  Inergize has become the third-party solution for getting content in the right places at the right time, working with broadcasters in the news industry, amongst other areas.\nThere are a few ways in which the Entriq-Inergize system differs from others, including an integrated solution for task management, media conversion, real-time media delivery and optimization of content based on demographic data.  The wave of the future, or a fleeting stage of transition that will soon be overrun by the traditional media sector?  Time will tell, but the end result is clear\u2014better content delivery options for the end users."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/06/03/entriq-inergiz/>