<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/books/2008/sep/24/guardian.childrens.fiction.prize.patrick.ness.the.knife.of.never.letting.go"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/books/2008/sep/24/guardian.childrens.fiction.prize.patrick.ness.the.knife.of.never.letting.go?view=mobile>