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"Interesting campaign being run\u00A0by Microsoft Australia to get people to switch to IE8.\r\n\r\nThe plan is this \u2013 compare IE6 to 9 year old spoilt milk, get people to understand that they\u2019re using old technology and that they\u2019re putting themselves at risk, and once they\u2019re convinced they need to swap to IE8 get them to pass on details of other people they know using IE6 so Microsoft can go and \u201Chelp\u201D them too.\r\n\r\nBelow is the official wording from the site:\r\n\u201CWhen Internet Explorer 6 was launched in 2001, it offered cutting\u2013edge security \u2013 for the time. Since then, the Internet has evolved and the security features of Internet Explorer 6 have become outdated.\r\n\r\nWith the latest state\u2013of\u2013the\u2013art security features, Internet Explorer 8 is designed to cope with today's modern cyber crime. In fact, research studies prove it.\u201D\r\nInteresting.\r\n\r\nPersonally, I\u2019m in 2 minds about this campaign.\r\n\r\nI mean, it\u2019s great that Microsoft is trying to get people off IE6. While it was revolutionary back in its day it\u2019s now nothing more than a headache for web developers all over the world and a massive security risk for end-users too.\r\n\r\nIt\u2019s also a big step for Microsoft to be saying \u201CHey, one of our products sux and you\u2019re using it!\u201D.\r\n\r\nOn the other hand, this really is just a push to help IE8 grab market share away from Firefox, Chrome and Safari who have been doing a good job of gobbling up all the unhappy campers who have been leaving IE6 over the past few years.\r\n\r\nNow, before you think I\u2019m some Microsoft hating cynic (which I'm definitely not), check out the landing page:\r\n\r\nPlaced prominently are stats about how:\r\n\u201CIn a study by NSS Labs, Internet Explorer 8 caught socially engineered malware 85% of the time compared to Firefox 3's 29%, Safari 4's 29% and Chrome's 17%.\u201D\r\nWho knows, maybe I\u2019m over thinking it and we should just be thankful that Microsoft is going to try and use its marketing power to get people onto modern browsers.\r\n\r\nOh, and don\u2019t worry about this being driven by Microsoft Australia.\r\n\r\nAustralia is a popular test market for many multi-national companies, so I wouldn\u2019t be surprised if this campaign got rolled out across the world if it proves to be successful here.\r\n\r\nvia IStartedSomething"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/au/2010/05/18/microsoft-australia-compares-ie6-to-spoilt-milk/>