<http://schema.org/alternativeHeadline>
"There Are 3 Reasons We All Need to Study This Photo of Carey Mulligan: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2013/10/there-are-3-reasons-we-all-nee>