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"Just 18 months ago, WallStrip represented the ideals of all that was possible in new media.  A small startup producing a daily online video show and leveraging social media for distribution was sold to CBS for a rumored $5 million, just over a year after launching.  But today, CBS is halting production on the show, according to a report from PEHub.  \nThe media company is spinning the news by claiming they plan to \u201Ctake the DNA from WallStrip and apply it\u201D to other online properties.  And maybe that\u2019s true, and we\u2019ll see host Julie Alexandria pop up on other CBS content produced for online audiences.  But the fact that WallStrip \u2013 a show targeted at one of the most lucrative demographics out there (Wall Street investors) \u2013 couldn\u2019t survive despite the backing of one of the world\u2019s largest media companies paints a gloomy picture for the medium.\nOf course, the cancellation of WallStrip could be a one-off \u2013 a show that focuses on soaring stocks doesn\u2019t work so well when the stock market is tanking, as The New York Times notes.  But I\u2019m guessing we\u2019ll see similar announcements soon from others ; the most visible player in the original Web programming space, Revision3, has already announced layoffs and the cancellation of several shows.  \nThe problem here is a simple economic one: though relatively inexpensive to produce and distribute (compared to network or cable TV), the costs of professionally produced online video are exceeding the revenue being generated by ads.  And that\u2019s a problem that\u2019s not likely to be solved soon between the economic slowdown and the fact that the revenue that\u2019s out there is flowing towards big media content being re-purposed for the Web.  In fact, despite being 20x smaller in terms of video views, some estimates have Hulu catching up to YouTube in revenue this year.  \nWill we still see individuals making a living from compelling online video that spreads virally?  Absolutely.  But the economics of trying to re-create the network television experience on the Web are quickly falling apart, and unless either the audience suddenly surges or the ad market quickly pulls a 180, WallStrip\u2019s demise could just be a sign of what\u2019s to come."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/01/07/is-wallstrip%E2%80%99s-cancellation-an-omen-for-original-online-video/>