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"Google published a study last Thursday on how in-store shoppers use smartphones.The study is useful for marketers to understand how smartphone users use search and other features while shopping in stores.  The key takeaways are:79% of smartphone owners are 'smartphone shoppers'\r\n84% of these shoppers use their phones to help shop while in a store\r\nThe average time a smartphone shopper uses their phone in a store is 15-minutes\r\nShoppers who use their smartphones typically buy more while in the store\r\nConsumers choose search as their number one in-store resource to help make purchase decisions, followed by store web sites and brand web sitesHere is the study:I recently leased a new car and I sat in the sales negotiation area on my smartphone searching Google for what others were able to lease the same car for. I was able to negotiate a much better lease rate because I had my smartphone and I ended up walking out with the car I wanted, paying a heck of a lot less than I could have imagined.Forum discussion at Google AdWords Help."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/shopping-search-mobile-google-16774.html>