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"If you knew purchasing certain products and services helped save the planet, would you pay more for them?\nAccording to a recent report from Nielsen, most of the world's consumers would. A global average of 55% of respondents in Nielsen's corporate social responsibility survey said they were willing to pay extra when companies are committed to positive social and environmental impact.\nSee also: 10 Innovations That Improved the World in 2013\nRespondents in the Asian-Pacific region were most willing to pay more for products with social-good benefits, surpassing the global average at 64% (up from 55% in 2011). European respondents seemed the least willing, at 40% (though, that figure still indicates an 8% increase from 2011).\nWhile many companies' dedication to social responsibility and sustainability are genuine, consumers should always take \"greenwashing\" (or \"causewashing\") into account \u2014 that is, when a company markets itself as charitable, only to draw in customers.\nFor example, if a clothing company gives proceeds toward an environmental cause, but uses harmful chemicals during manufacturing, or doesn't pay its workers a living wage, those proceeds don't make as much of a positive impact as you might think. A little research goes a long way.\nThe following chart, created by statistics portal Statista, shows the percent of survey respondents across five regions who are willing to pay extra for socially responsible companies' goods. \n\nImage: StatistaHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/06/30/sustainability-consumers/>