<http://schema.org/keywords>
"golf digest"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/butch-harmon-greenside-bunkers?/golf-instruction/2012-04/butch-harmon-greenside-bunkers&/golf-instruction/2012-04/butch-harmon-greenside-bunkers>