<http://schema.org/description>
"At today's Amazon Kindle event in LA, the ecommerce giant has made a number of announcements, including the new Kindle Paperwhite, an updated Kindle Fire and a brand new Kindle Fire ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/events/2012/09/06/everything-need-know-todays-amazon-kindle-event-la/>