<http://schema.org/headline>
"#Skywriting: A Small Firm\u2019s Pitch to Put Hashtags in the Sky"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2014-07-28/no-skywriting-a-small-firm-s-pitch-to-put-hashtags-in-the-sky>