<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/crowneplaza/hotels/us/en/fairfield/ffdnj/hoteldetail?bvrrp=2067arch-en_us/reviews/product/2/FFDNJ.htm>