<http://schema.org/about>
"An Internet meme with potentially risky consequences is sweeping the Web; the question is, can the brutal 'cinnamon challenge' be potentially fatal as well?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/health/fitness-well-being/stories/can-the-cinnamon-challenge-kill-you?page=2>