<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/money/2012/apr/13/rip-off-britain-everything-expensive"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/money/2012/apr/13/rip-off-britain-everything-expensive>