<http://schema.org/description>
"In January 2011, the Pulse news reader app had 1 million users. By the end of this year, that number will reach 10 million.\r\n\r\nPulse, a Palo Alto based startup,\u00A0takes your favorite ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/12/06/how-pulse-landed-a-pre-load-spot-on-the-explosive-kindle-fire/>