<http://schema.org/description>
"With every man and their dog seemingly launching a wrist-worn activity tracker, it's difficult to muster much in the way of enthusiasm for new entrants to the space.\r\n\r\nJust last week, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2014/07/31/runtastic-runs-orbit-new-wearables-fitness-tracking-wristband/rtasd/>