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"In response to rising interest from large brands, Tumblr\u00A0has created the &amp;quot;A-List\u00A0Partnership Program;&amp;quot; a group of\u00A0ad agencies, media agencies, creative agencies, tech providers and theme developers, which Tumblr says will &amp;quot;enable brands to have the best Tumblr experience possible.&amp;quot;\r\n\r\nMore than anything, this announcement reflects how important Tumblr believes it is to maintain positive relationships with brands, and in this case, it also shows which agencies Tumblr feels best understand its service.\r\n\r\nAccording to Tumblr, companies in its A-List program, which include the likes of\u00A0AKQA,\u00A0Carrot Creative,\u00A0Social@Ogilvy,\u00A0MetaLab\u00A0and\u00A0Percolate,\u00A0will have access to &amp;quot;unparalleled communication,&amp;quot; including:\r\n\r\n\r\n\tTraining from Tumblr staff\r\n\tHands-On Support and Communication with Tumblr's dedicated brand strategists\r\n\tPR Support\r\n\tClient Referrals\r\n\tAccess to Tumblr's API Team\r\n\tAccess to Tumblr's Firehose of data\r\n\r\n\r\nIt's clearly important for Tumblr to establish a list such as this, but it may also leave smaller agencies and perhaps even theme developers feeling disenfranchised. By directing all of the major brands in the A-List's direction, how can smaller companies break into the program?\r\n\r\n\u27A4\u00A0Tumblr's A-List"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/11/13/tumblr-creates-a-list-of-favorite-agencies-points-brands-there-for-the-best-experience/>