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"You may have noticed that GIFs have made a big resurgence in recent times, and as such, to mark the start of the new (US) football season, Google has partnered with EA Sports to roll ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2014/09/04/madden-giferator-google-meshes-smack-talk-gifs-mark-start-new-nfl-season/>