<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FRyan-Gosling-Helps-PETA-Fight-Cruelty-to-Cows-Used-for-Their-Milk.aspx>