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" Eleven months of the year, we reach for Hulu to watch SNL clips, weird movie marathons, and next-day Parks and Rec, but then there&amp;#039;s that twelfth month \u2014 Super Bowl month. During Super Bowl month, the online provider sees a jump in views of its AdZone, its special section highlighting Super Bowl commercials. This year, Hulu is expecting more engagement as users can vote and view mobile-y. You don&amp;#039;t even have to be in the recliner to participate. &amp;quot;It&amp;#039;s massive,&amp;quot; says Jean-Paul Colaco, Hulu&amp;#039;s head of advertising. &amp;quot;The most frenzied period is the week leading up to the Super Bowl, but on Super Bowl Monday, people come back to watch ads they talked about with their friends and family or ads that were popular. The excitement perpetuates.&amp;quot;  In honor of this most holy day of advertising, we took a trip through the AdZone Library with Colaco to find out what elements make for an especially popular Super Bowl spot.           Be smart. But more importantly, be funny. &amp;quot;I think funny matters to people,&amp;quot; Colaco says. &amp;quot;You think about those Doritos commercials.&amp;quot; We do indeed.           High production values. We see used-car ads and late-night &amp;quot;Head On&amp;quot; commercials 364 days of the year. On Super Bowl Sunday, we look for epic. We want money. One of Colaco&amp;#039;s personal favorite ads: the Apple 1984 legend.           Celebrities. Yes, it&amp;#039;s obvious, but it&amp;#039;s why people call it &amp;quot;the Betty White ad&amp;quot; and not &amp;quot;the Snickers ad.&amp;quot; Bonus: combine celebrities in surprising ways. (See: Willem Dafoe as the devil with Kate Upton.)           If all else fails, put a baby in it. Or better yet \u2014 a bunny. &amp;quot;Think about Volkswagen&amp;#039;s &amp;#039;The Dog Strikes Back,&amp;#039; or anything with Skechers,&amp;quot; Colaco says. &amp;quot;They&amp;#039;ve played up the animals.&amp;quot; Sigh. Always the animals. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/entertainment/tv/how-to/a17339/super-bowl-hulu-ads/?src=rss>