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"Struggling search giant Yahoo has today announced that it will roll out its own Do Not Track (DNT) service across its global network by 'early summer', allowing users to opt-out of its ad-targeting features across its portfolio of websites.\r\n\r\nYahoo says that its DNT header\u00A0solution\u00A0has been in development since last year and has been designed to work in accordance with\u00A0Digital Advertising\u00A0Alliance's (DAA) principles. The company will then provide a dashboard with options to allow website visitors to &amp;quot;express their ad targeting preferences to\u00A0Yahoo.&amp;quot;\r\n\r\nYahoo writes in its press release:\r\nYahoo! has been a leader in the DNT discussion and has a proven history of providing enhanced transparency and heightened control to its users. This implementation continues our leadership in user privacy where\u00A0Yahoo! was among the first to launch an\u00A0Ad Interest Manager\u00A0three years ago and the industry\u00A0AdChoices\u00A0Icon program two years ago. With this new feature,\u00A0Yahoo! continues its leadership in privacy innovation while continuing to create the free online services consumers demand that are made possible through advertising.\r\nThe move comes after the US Federal Trade Commission (FTC)\u00A0began pressuring\u00A0Internet companies\u00A0to implement a &amp;quot;Do Not Track&amp;quot; system that would give\u00A0consumers\u00A0more control over their personal data online, requesting its implementation in its\u00A0\u201Cfinal commission report\u201D, released on Monday.\r\n\r\nThe FTC\u00A0also called on\u00A0Congress\u00A0to pass new privacy legislation that would allow consumers to see how their online data is collected, something that Google rolled out with its Account Activity dashboard yesterday."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/us/2012/03/29/just-days-after-ftc-privacy-report-yahoo-says-it-will-implement-do-not-track-solution-by-early-summer/>