<http://schema.org/interactionType>
"http://schema.org/ShareAction"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/11/26/youview-sued-over-naming-issues-via-yourview-is-sued-over-yourview-naming-dispute/?awesm=tnw.to_b0S3l>