<http://schema.org/alternativeHeadline>
"India has come up with a localised\u00A0version of the chilling ice bucket challenge\u2014the charity stunt that has gone viral on social media."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/254910/india-adapts-the-ice-bucket-challenge-to-suit-local-conditions-meet-the-rice-bucket-challenge/>