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"PlayStation Vita games will drop the fixed pricing model that game consoles and handhelds have previously followed, according to Sony. Speaking with GamesIndustry.biz, PlayStation Europe head Jim Ryan indicated that Sony&amp;#039;s shift in pricing strategy is an effort to compete with low-priced smartphone games. &amp;quot;I think it would be safe to assume we will take a more tailored approach than perhaps we&amp;#039;ve done in the past,&amp;quot; Ryan said. &amp;quot;It&amp;#039;s our challenge to ensure that the gaming experience that we provide is closer to that TV console experience than it is to your 69p thing that you&amp;#039;ve downloaded on your iPhone,&amp;quot; he added. &amp;quot;If we do that and we provide great value to the consumer on games like Uncharted, I think the possibility to sustain historic console type price points is there.&amp;quot; Though official Vita game prices have not been announced for Europe and North America, indicators already pointed to a new pricing model for Vita games. Earlier this week it was revealed that Ridge Racer on PlayStation Vita will feature only three tracks and sell for a lower price. It will then be supported by paid downloadable content. PlayStation Vita will be available on December 17 in Japan and from February 22, 2012 in North America and Europe. The UK launch lineup was was revealed last week. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a353788/sony-plans-tailored-approach-to-vita-game-prices/>