<http://schema.org/description>
"&lt;p&gt;High-end manufacturers know the frustration of watching customers base buying decisions on price.  Pursuing low price has sent companies searching the globe for suppliers, and some have been disappointed in the result. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/you-are-not-selling-just-a-mold>