<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/business/cartoon/2010/jun/30/john-de-mol-channel-five-bid"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/business/cartoon/2010/jun/30/john-de-mol-channel-five-bid>