<http://schema.org/description>
"Apart from The Next Web conference coming up in April, SXSW is my \u00A0favorite tech event of all time. Why? Because it's the most creative tech event in the industry, where brands compete ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/video/2012/01/16/heading-to-sxsw-this-year-get-involved-with-our-live-broadcasts-tv-studio-and-startup-bus/>