<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~crayola~c1~kids-korner~c2~painting~c3~sets-kits~/crayola-paint-brush-pens-pack.html>