<http://schema.org/about>
"It is said that knowledge is power. In the case of Opower, knowledge about power is what drives this 5-year-old online customer engagement platform."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/stories/alex-laskey-and-daniel-yates-empowering-power-consumers>