<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/artanddesign/shortcuts/2012/oct/17/damien-hirsts-verity-statue-hannibal-lecter"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/artanddesign/shortcuts/2012/oct/17/damien-hirsts-verity-statue-hannibal-lecter?view=mobile>