<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/gb/en/oxford/ofduk/hoteldetail?cm_sp=OSMEU-EX-GB-EN-HPD18-AIX-MHR-swindon%20.html/directions>