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"Salman Khan has launched an &amp;#039;unsung heroes&amp;#039; contest to promote his historical drama Veer. The nation-wide search, inspired by Aamir Khan&amp;#039;s recent publicity drive for 3 Idiots coincides with the actor&amp;#039;s 44th birthday today. A source told IANS: &amp;quot;People close to Salman advised him to find a similar point of connectivity with the common man for Salman&amp;#039;s forthcoming film Veer. And what better occasion to show his affinity to the masses than his birthday?&amp;quot; Producer Vijay Galani added: &amp;quot;Since he has played the hero so often on screen, he feels real-life heroes deserve to be brought out of anonymity.  &amp;quot;We&amp;#039;ll be going to the remotest corners of India to select these unknown heroes. Finally one of them will be given the Veer cup personally by Salman at a function in Mumbai.&amp;quot;  Khan created a blog for fans to relate their tales of unsung heroes on his father Salim Khan&amp;#039;s birthday. The actor will select five individuals to compete for the award. Veer is about the life of a soldier who becomes a symbol of bravery for Indians fighting for independence. It comes to cinemas nationwide on January 22, 2010. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/bollywood/news/a192787/khan-to-celebrate-unsung-heroes/>