<http://schema.org/headline>
"Reminder: Last chance to enter our BBM4ALL Video Contest for a chance to win an iPhone 5s or a trip to Toronto!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.imore.com/reminder-last-chance-enter-our-bbm4all-video-contest-chance-win-iphone-5s-or-trip-toronto>