<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FPETA-Gives-Zone-Diet-a-C--for-its-Lack-of-Animal-Friendly-Food-Options.aspx>