<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/fashion/fashion-blog/2012/oct/18/amazon-fashion-next-net-a-porter"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/fashion/fashion-blog/2012/oct/18/amazon-fashion-next-net-a-porter?view=mobile>