<http://schema.org/headline>
"Note to startups: Don\u2019t forget the \u2018skinny jeans\u2019 health trackers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2012/10/30/note-to-startups-dont-forget-the-skinny-jeans-health-trackers/>