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"Apple today introduced a new, cheaper iMac, but that wasn't the only update it made to its online store. In a move that will do nothing to dampen speculation of a new Apple TV, the company has slashed &amp;pound;20/&amp;euro;10 off the cost of its streaming set-top box in the UK and Europe. That means you can now pick up an Apple TV for &amp;pound;79 in the UK and &amp;euro;99 elsewhere on the continent. The reduction brings Apple's Store in line with prices we'd seen from third-party retailers like Amazon but also rival streamers like the Roku 3."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2014/06/18/apple-tv-price-cut-uk-europe/?ncid=rss_truncated>