<http://schema.org/headline>
"Novartis wanted to pay an exec $78 million to keep secrets that don&amp;#8217;t exist"^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/55008/novartis-wanted-to-pay-an-exec-78-million-to-keep-secrets-that-dont-exist/>