<http://schema.org/dateCreated>
"2011-06-30T18:09:50Z"^^<http://schema.org/Date>
<http://hiphopwired.com/2011/06/30/jay-z-launches-new-rocawear-campaign-says-we-don%E2%80%99t-envision-ourselves-as-an-urban-brand-30097/>