<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2013%2F01%2F18%2Fa-real-game-changer-peta-urges-monopoly-maker-to-help-mutts.aspx>