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"UPDATE: Sept. 8, 2014 A spokeswoman has confirmed to Mashable that the contest has been called off.\"Aeroflot has decided to cancel the open request for proposals process for the musical composition,\" the spokeswoman said.\n\nRussia's state-run airline Aeroflot is offering big bucks for a new English-language jingle.\nA request for proposals details what the airline is looking for, offering 5.8 million Russian rubles \u2014 just a bit less than $160,000 \u2014 for the winning composition.\nSee also: 30 Songs to Fuel Your Summer Vacation\nThe song must include the word \"Aeroflot,\" must not include profanity, must be catchy and completely original, should have three verses and three choruses, and must not mention other brands. A Russian translation is also required.\nIn addition to the instrumental song, Aeroflot is asking for a lounge version and a Eurodance/dance-pop version that is energetic and upbeat. (So Aeroflot can be all up in the club.)\nAeroflot also lists several reference songs for what kind of tunes the airline is expecting. Among them are Adele's \"Rolling in the Deep,\" Amy Winehouse's \"Rehab,\" Fun.'s \"We Are Young,\" Coldplay's \"Viva La Vida,\" Kelly Clarkson's \"Stronger\" and Carly Rae Jepsen's \"Call Me Maybe.\" Clearly, the airline has set the bar high.\nThe detailed proposal is available here in Russian.\nThis isn't the first time Aeroflot has looked to attract top talent for its marketing materials, reports Harriet Baskas:\n\n\"Many airlines use music as part of their branding and this isn\u2019t the first time Aeroflot is creating a Western-style jingle,\u201D said Cameron Fleming, a New York-based advertising copywriter and associate creative director who describes \u2014 and shares audio \u2014 from two 1960s-era Aeroflot songs on his blog, Fly the Branded Skies.\n\u201CThey had some serous talent working on those songs,\u201D said Fleming. \u201CThe composers were award-winning at the time and one of the singers was Eduard Khil, who later became the viral Internet sensation, Mr. Trololo.\u201D\n\nThe 1969 song \"Aeroflot\" (audio available at the link) included the lyrics, translated for Fleming from Russian by Olga Vladova:\n\nHurry, we all hurry.And what if it rains? Please don\u2019t tell me, \u201Cthe flight will be cancelled.\u201DWe fly above clouds, we\u2019re not afraid of bad weather. That\u2019s our Aeroflot.\nWhat if winter comes?And it snows and gets icy. Please don\u2019t tell me, \u201Cthe flight will be cancelled.\u201DEven in winter, you should know that planes will never fail you. That\u2019s our Aeroflot.\n\nAeroflot has five current songs on its website, all in Russian. The best one is here.\nAirline jingles and slogans have a long history, from \"Fly the Friendly Skies\" to \"\"There's No Better Way to Fly,\" and it's worth taking a listen to some of the classic compositions for inspiration:\n\nApplications will be accepted until Sept. 24. The winner will be announced Oct. 9 and the final jingle should be finished Dec. 15, according to The Moscow Times.\nSadly, the requirements of the proposal prohibit sharing the original compositions online, so we may never know what catchy tunes failed to win over Aeroflot officials.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/08/28/aeroflot-jingle/>