<http://schema.org/about>
"In terms of poaching, elephants had an awful year in 2011, and now we learn that the same thing can be said for rhinos."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/endangered-species/rhino-poaching-new-record-high-south-africa-2011.html>