<http://schema.org/headline>
"Sarasota ties record low at 35 degrees"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.heraldtribune.com/article/20130218/ARTICLE/130219580/2256/tom.lyons@heraldtribune.com?Title=UPDATE-Sarasota-ties-record-low-at-35-degrees>