<http://schema.org/headline>
"The Words College Coaches Like to Use the Most\u2014Will Muschamp (Guys), Mack Brown (Tempo), Nick Saban (Think) "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wsj.com/articles/SB10001424127887324328904578624010484783862?tesla=y&mod=BOL_article_full_more>