<http://schema.org/description>
"Knowing how popular a specific topic is around the world can be a key way to determine consumer sentiment. And, knowing in what regions of the world a single query is hot can be exceptionally ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/09/27/google-merges-trends-insights-search-single-excellent-data-mining-tool/>