<http://schema.org/description>
"India has come up with a localised\u00A0version of the chilling ice bucket challenge\u2014the charity stunt that has gone viral on social media. The ALS ice bucket challenge involved participants posting videos of them having freezing water poured over them. The aim is to raise money and awareness for\u00A0amyotrophic lateral sclerosis (also called Lou Gerhig\u2019s disease),..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/254910/india-adapts-the-ice-bucket-challenge-to-suit-local-conditions-meet-the-rice-bucket-challenge/>