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"Editor's Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.\nSTARTUP DETAILS:\nCompany Name: Locify\n20-word Description: Location-enabled mobile browsing, and a free and open way to create location-based services for mobile phones.\nCEO's Pitch: Locify is location-aware platform for mobile phones. Users can start exploring what is \"here\" or \"there\" and any developer can add geo-services or geo-resources for Locify users.\nDeveloping location based services is now as easy as writing XHTML pages. Locify now offers fully-functional services such as Wikipedia Near, Geocaching, Show Me on the Map, Twittering Your Location, FireEagle location update, etc. And all these services are well documented to inspire other developers to enhance them or create new services.\nLocation matters. Locify yourself. Take the ride!\nMashable's Take: We're seeing mobile Web services that are aware of your location more and more frequently. If they happen to carry the right balance of technical utility, a critical mass of users, and ample privacy controls, they can become downright killer applications. We already have a growing array of applications having to do with everything from social networking services to historic landmark referencing to fuel pump scouting and so forth. So it seems only fitting that some startups seek to bundle various services together to make things a little easier and a little less scattered.\nManchester, UK-based Locify appears to be traversing that route. It works with both GPS-enabled and non-GPS devices, and can be accessed by going to www.locify.com/m. There are also software download options that you can install through a connection to your PC if that's your preference. A BlackBerry-specific version of Locify is available, though it is said to be in an \"experimental\" stage.\nI explained that Locify is sort of a bundle of services, all formatted to a relatively uniform menu system. Which I think is an altogether fair assessment of its general utility. But at its most basic level, it is a platform, eminently expandable so far as XHTML can take a developer today. For the time being, Locify sports a decent variety of items to choose from. Geocaching for trailblazers and treasure hunters. Twitter support. Wikipedia search. And of course some basic mapping, too. But it will naturally need to expand its sights. Given the simplicity of Locify's code base, more additions will likely be made in the not too distant future. (See the Locify feature page, with videos, for a deeper look at what it has to offer.)\nTo its users, Locify is a free investment. One need only have a compatible mobile device. Registration is optional. Keep in mind, though, a Locify account will get you access to more features than you would otherwise have at hand.\n\n\nSponsored by Sun Startup Essentials\n\nLocify company profile provided by TradeVibes\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/07/23/locify/>