<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/es/valencia/vlcbo/hoteldetail?cm_sp=IMMerch-_-HI_ES_es-_-PD_Text2_Valencia.html/photos-tours>