<http://schema.org/description>
"We've increasingly seen users get more creative with their Twitter marketing campaigns, and the latest is the Twitter NASCAR campaign launched by Brad Keselowski.\r\n\r\nYahoo Sports spotted ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/twitter/2012/01/31/twitter-users-can-get-their-usernames-on-a-nascar-race-car-with-this-social-media-campaign/>