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"Sony will withhold PlayStation 4 stock in order to guarantee a steady supply at retail. Sony&amp;#039;s Jack Tretton said that the company is holding back supplies to ensure retail outlets remain fully stocked until the holiday season.  &amp;quot;We want to make sure people can buy a PS4 on November 15 and through the holidays, so we&amp;#039;re holding back some inventory to make sure people will be able to buy one,&amp;quot; Tretton told Fox Business (via CVG). &amp;quot;We can pre-sell every unit we can manufacture, and the good news is that production yields have been phenomenal. We&amp;#039;re going to work very hard to make sure that every consumer that wants one gets one,&amp;quot; he added. During the same interview, Tretton said that the launch of the PS4 and Sony&amp;#039;s console war with Microsoft would reinvigorate the gaming industry, predicting that the PS4 would enjoy the biggest launch of all time. During gamescom, Sony revealed that more than one million PS4 consoles have been pre-ordered across the globe.  UK retailers are no longer guaranteeing PS4 pre-orders at launch, while analysts have predicted Xbox One and PS4 stock shortages leading up to Christmas. The console will be available on November 15 in North America and November 29 in the UK, priced at $399 and \u00A3349 respectively. Launch titles include Killzone: Shadow Fall, Drive Club and Knack. Watch the PlayStation 4 being demonstrated on Late Night with Jimmy Fallon below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/playstation-4/news/a514771/ps4-sony-withholding-stock-to-ensure-steady-supply/>