<http://schema.org/description>
"Line wants to be more than just a messaging app.\r\n\r\nNo, we're not talking about games -- which accounted for an impressive 60 percent of the $120 million it made in the last quarter ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2014/02/07/asian-chat-app-line-now-has-its-own-theme-park-and-its-going-global/>