<http://schema.org/headline>
"Apple\u2019s OS X Mountain Lion now available on the Mac App Store for $19.99"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/07/25/apples-os-x-mountain-lion-now-available-on-the-mac-app-store-for-19/>