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"MTV Networks is appealing to bi-cultural Latinos by partnering with Intercasting Corp. to use its ANTHEM platform for the creation of a mobile network, called Con3xion.  This will be giving a mobile extension for MTVN's bi-cultural Latino network Tr3.  It's a first for Intercasting, in working with another large company, so the pressure is on.  MTVN is very youth-focused, and will need a good mobile offering vertical.  \nDepending on the success of Con3xion, I'm sure we'll be seeing more niche mobile networks for many of the same areas that MTVN has branched out in terms of its online web properties as well.  That includes the LGBT crowd and other niches.  But the numbers (MTV's, that is) show that Latino's with media-capable cell phones are more likely to watch video content on their handhelds compared to non-Latinos.  \n\n\n\n\nSo it's pretty clear why MTV is starting this particular mobile vertical with Con3xion.  It seems to be a going trend, especially towards teens who may have easier access to web content via their cell phones than a connected computer.  And for the teens I know, that means during class, on the bus, when they're stuck at a family dinner or their little sister's piano recital... this list is never-ending.  \nLooking at MTV's plans to return to a better focus on media, and ramping up its mobile efforts, I think these new mobile verticals are a good move for MTVN.  In other ANTHEM news, the platform was used by Virgin Mobile for offering access to a handful of existing social networks via their mobile phones."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/11/14/mtvn-con3xion-mobile-intercasting/>