<http://schema.org/alternativeHeadline>
"Miss Google\u2019s Moog Doodle? Here\u2019s an app you should download"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/05/25/miss-googles-moog-doodle-heres-an-app-you-should-download/>