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"It's that time of year again when the search companies release their analysis of the year in search.  Not long ago, The Next Web\u00A0covered Yahoo! Japan's top searches and the implications for social media in Japan.\u00A0Yesterday, Google released their own &amp;quot;Zeitgeist 2010&amp;quot; figures. \u00A0The Next Web have already covered the UK figures here, but, we thought it worthwhile to take a look at Google's figures for a few countries in Asia.\r\n\r\nSo, were there any surprises? \u00A0Not many. \u00A0Any patterns, yes, a few. \u00A0Can we learn much about the region from this data. \u00A0Yes, a little.\r\n\r\nSurprises?\r\n\r\nThe biggest surprise to The Next Web is the exclusion of Indonesia from the figures. \u00A0The world's fourth most populous country which has one of the largest online populations in the region doesn't appear in the results. \u00A0We've tried the selection menu, we've tried manually setting the URL, nothing. \u00A0Strange. \u00A0If anyone can point us to the &amp;quot;Zeitgeist 2010&amp;quot; page for Indonesia, please let us know in the comments and we'll update the post.\r\n\r\nPatterns?\r\n\r\nYep, there are some definite patterns. \u00A0Apple's iPad makes the top ten in six out of the eight countries chosen, no surprise there except that it doesn't feature in gadget hungry Japan. \u00A0The most popular Hollywood movie is Inception, appearing in Hong Kong's and Singapore's lists, though it should be said that both those territories have large English speaking populations. Justin Beiber features in three of the eight lists and the Soccer World Cup was clearly a favourite, especially in Hong Kong.\r\n\r\nWhat can we learn?\r\n\r\nIn this most unscientific of surveys we can reach the following conclusions.\r\n\r\n\tSocial networks, online shopping and video are popular in China.\r\n\tJapan is definitely into social networks (interesting that Facebook comes third in Google's list but only thirty-eighth in Yahoo's. \u00A0Now that Yahoo! has been cleared to use Google's search in Japan, the two should be closer in next year's results)\r\n\tHong Kong is more interested in sport (or the scandals behind the sport)\r\n\tEveryone wants an iPad.\r\n\tIronically, in the year that Google pulled out of China, the country's top search was for Baidu.\r\n\r\nThe tables for the eight chosen countries are below. \u00A0If the wording in some items seems strange, it is because they were machine translated.\r\n\r\n\r\n\r\nRank\r\n Hong Kong\r\n China\r\n Singapore\r\n Japan\r\n\r\n\r\n1\r\nWorld Cup\r\nBaidu\r\nXinmsn\r\nYouTube\r\n\r\n\r\n2\r\nGuo Jingjing\r\nQQ\r\niPad\r\nYahoo\r\n\r\n\r\n3\r\nCatfish\r\nTaobao\r\nInception\r\nFacebook\r\n\r\n\r\n4\r\niPad\r\n4399\r\nWorld Cup 2010\r\nMixi\r\n\r\n\r\n5\r\nChen Qiaowen\r\nHao123\r\niPhone 4g\r\nHotmail\r\n\r\n\r\n6\r\nRiverside\r\n163\r\nUniversal Studios Singapore\r\nAmazon\r\n\r\n\r\n7\r\nInception\r\nUusee\r\nJustin Bieber\r\nRakuten\r\n\r\n\r\n8\r\nPhilippines\r\nYouku\r\nGlee\r\nTwitter\r\n\r\n\r\n9\r\niPhone 4\r\nTudou\r\nYog\r\nMsn\r\n\r\n\r\n10\r\nBook Fair 2010\r\nKaixin001\r\nResort World Sentosa\r\nGmail\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nRank\r\n Malaysia\r\n Thailand\r\n Phillipines\r\n South Korea\r\n\r\n\r\n1\r\nProton Inspira\r\nAngel Music Baby.\r\nJejemon\r\nObjective\r\n\r\n\r\n2\r\niPad\r\niPad\r\niPad\r\nMC Mong\r\n\r\n\r\n3\r\nBenci Bilang Cinta\r\niPhone 4.\r\nPyramid lyrics\r\nPark Goals\r\n\r\n\r\n4\r\nWorld Cup 2010\r\nThe Star 6.\r\nFacebook emoticons\r\nGimjisu\r\n\r\n\r\n5\r\nJustin Bieber\r\nOtic music.\r\nJustin Bieber\r\nInfant\r\n\r\n\r\n6\r\nFB\r\nFacebook.\r\nPlants vs Zombies\r\nJonghyun\r\n\r\n\r\n7\r\nUtusan Online Terkini\r\nBall table.\r\nGlee\r\niPad\r\n\r\n\r\n8\r\nmudah.com.my Selangor\r\nYouTube.\r\nTumblr\r\nKim So\r\n\r\n\r\n9\r\nDidi games\r\nPhotoscape.\r\nCrossfire\r\nArashi\r\n\r\n\r\n10\r\nFIFA\r\nRamkhamhaeng University.\r\nGoogle Chrome download\r\nTwitter\r\n\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2010/12/10/googles-zeitgeist-2010-in-asia/>