<http://schema.org/name>
"Bob is the Oil Guy"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bobistheoilguy.com/index.php?option=com_content&view=article&id=62:article-of-the-month&catid=40:past-articles-of-the-month&Itemid=78>