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"Computers, in general, are not cool. They are just silly machines, however, Apple manages to make theirs cool. Now, HP wants a little slice of the cool for themselves. They have hired a former Apple marketing exec to launch a revamped advertising campaign to get the kids thinking that HP is cool.I, for one, have always enjoyed HP's advertising. I think that for the most part their commercials are cool (and this finger soccer blog is lots of fun) but how many HP products do I own? One (I have an iPaq that I no longer use), and that's not too good for HP.Here's hoping they can get their cool commercials to give their products that 'lust factor' that Apple's have.Thanks, Shoaib."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2006/07/25/hp-wants-to-be-more-like-apple/>