<http://schema.org/alternativeHeadline>
"WeCycle wants to crowdsource cyclists\u2019 every movement to help make roads safer"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/08/22/wecycle-wants-crowdsource-cyclists-every-movement-help-make-roads-safer/b-461/>