<http://schema.org/datePublished>
"2009-02-18T08:59:00+00:00"^^<http://schema.org/Date>
<http://www.elle.com/beauty/hair/news/a1436/high-maintenance-hair-at-rodarte-3069/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>