<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2011%2F12%2F09%2Fvictory-u-m-ends-cruel-cat-labs.aspx%3FPageIndex%3D3>