<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/danbury/dxnct/hoteldetail?cm_mmc=CJ-_-2351578-_-2954003-_-Deep+Link_Redirect&PID=2954003&externalHotelDetailHit=true>