<http://schema.org/alternativeHeadline>
"Apparently, This is the Hair Accessory of the Moment. Would You Wear It?: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2011/12/apparently-this-is-the-hair-ac>