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"Amazon is reportedly planning to launch a music streaming service to rival the likes of Spotify and Rdio. The new service will be offered to Prime subscription holders and could potentially launch before the end of the year, according to Recode.  The online retail giant is said to have entered preliminary talks with record labels with a view to including their song libraries on the platform. Prime subscribers, who already have access to TV and movie content, were recently hit with a \u00A330 price hike in the UK, perhaps indicating that new incentives are incoming. Amazon is also believed to be developing living room-based hardware, with some sources claiming the firm&amp;#039;s mystery project is a set-top box and others speculating that it may be a games console. Elsewhere, Google has been tipped to build a similar service into its YouTube platform. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/internet/news/a554588/amazon-to-take-on-spotify-with-prime-branded-music-service/>