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"Leading fashion site, style.com has just changed the fashion news game by launching \u00A0Fashion Feed, an aggregated news site for all the latest fashion buzz from around the real time and social web.\r\n\r\nThe new site brings together all the greatest sources for fashion, beauty, gossip and street style from across the web and ranks the content into lists of what\u2019s important as determined by the Internet, not some ice-queen who wears Prada holed up in an office in Manhattan.\r\n\r\nThe core of the site is the engine behind We Are Hunted, a site which revolutionised the idea of the music chart. My feeling is that Fashion Feed will do the same to fashion news.\r\n\r\n\r\n\r\nThe aim, according to the Syle.com team, is to make Fashion Feed the starting point for up-to-the-minute top news on designers, models, celebrities, labels impacting the world of fashion.\r\n\r\nUsing the site is dead simple.\r\n\r\nThe main landing page gives a quick scan of the top 10 \u201Cmost buzzed about\u201D or \u201Clatest news\u201D stories, along with similar top 10 lists specific to beauty and street style blogs.\u00A0 The top 10 lists show thumbnails of images from those blog posts, and with a click the user can navigate to read that story on the original blog while also staying within the Fashion Feed navigation.\r\n\r\nFashion Feed\u2019s \u2018engine\u2019 also extracts mentions of specific people and labels in these blog posts. Along with the ability to read a story, there\u2019s also a link that takes a user deep into news about a specific designer, model, celebrity, and label mentioned.\u00A0 Overall, the Fashion Feed represents headlines from over 150 sources and over 500 entities.\r\n\r\nAnother nice feature is the charting functionality that presents the Top 40 most buzzed and influential about designers, models, celebrities and labels.\r\n\r\n \r\n\r\nStephen Phillips from We Are Hunted (as well as Australian startup Wotnews, which built the semantic engine behind Fashion Feed), was happy with the outcome, if a little tired:\r\n\u201CWe built the site in about 3 weeks to be ready in time for NY Fashion week that starts Thursday.\u201D\r\n\r\n\u201CIt\u2019s been lots of fun working with a company on the other side of the world, especially one as well-known as Conde Naste, the owner of Style.com as well as media properties such as Vogue, GQ, Reddit and Wired.\u201D\r\nWhen asked about the nature of the partnership between We Are Hunted and Conde Naste Phillips said:\r\n\u201CWe licensed our tech to Conde Nast in a similar deal to the one we did with Macquarie Bank \u00A0when building their next-generation share-trading platform last year. They designed the front end of the site, we built it using our platform. \u201C\r\nThe site has had a couple of back-end issues this morning \u2013 DNS errors are being returned from time to time - \u00A0but a refresh normally sorts this out.\r\n\r\nIf you\u2019re a fashionista this is\u00A0definitely\u00A0one to check out and pass around to your friends."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/au/2010/02/11/stylecom-launches-fashion-feed-fashion-news-realtime-social/>