<http://schema.org/description>
"By Luke Kerr-Dineen Right now, there's something called the Ice Bucket Challenge that people are doing on the internet. Basically, someone will pour a big bucket of ice water on themselves, then call out..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/the-ice-bucket-challenge-conti?/blogs/the-loop/2014/06/the-ice-bucket-challenge-conti.html>