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"Another day, another random promotion in the format war. Granted, this particular one isn't exactly a jab against HD DVD, but it could sway some fencesitters to pick up a few Blu-ray titles they wouldn't otherwise add to their collection. Reportedly, the BD versions of The Rock, Crimson Tide and Con Air are all coming with $10 mail-in rebates that are valid if you can prove that you purchased the BD version and standard DVD version of the film. Interestingly, the promotion is good for this entire year, which leads us to believe this trio may just be the beginning of a much larger effort to entice consumers to bite on Blu. If any of you out there spot this offer on a title not listed above, be sure to let us know in comments.[Thanks, Roy A.]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/01/14/select-blu-ray-titles-offering-10-back-if-you-own-DVD-vers/>