<http://schema.org/description>
"There is a battle being waged at the moment in the US fast food industry over breakfast. Which makes sense because the first meal of the day is a $50 billion a year business in the country where McDonald's got its start. Taco Bell became one of the more prominent, active entrants into the fray..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/214435/mcdonalds-radical-new-weapon-in-the-breakfast-wars-we-cook-our-food/>