<http://schema.org/description>
"At this very moment, there's massive change happening in the way movies and TV are consumed. Videos are becoming an entirely social experience. The future of television is one where ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/12/26/the-battle-for-the-future-of-social-video/vhx/>