<http://schema.org/alternativeHeadline>
"RunKeeper for Android gets redesign and new features, including workout reminders and real-time pace data"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/02/07/runkeeper-for-android-gets-redesign-and-new-features-including-workout-reminders-and-real-time-pace-data/>