<http://schema.org/description>
"As Rupert Murdoch's News International prepares to launch the second part of its paywall project in the UK this month, there are signs that apps might be a better way to get people ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2010/10/12/will-apps-make-us-pay-for-news-where-paywalls-fail/>