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"Similar to Walt Disney Studios' Disney Movie Rewards Live program -- which will launch alongside Sleeping Beauty on October 7th -- Sony Pictures is crafting its very own rewards program. The Sony Pictures Blu-ray Club will supposedly encourage purchases of BD-Live-enabled titles by giving owners \"points\" that they can redeem toward \"sweepstakes entries and other added values featured in the existing Sony Rewards program.\" Obviously, it costs nothing to actually join the loyalty program, and while we can't help but announce this news with our heads pointed decidedly downward, at least Sony gives users the ability to register each new disc via their Blu-ray player should they choose. Launch date? October 7th, with Sandler's You Don't Mess With the Zohan driving the sure to be widespread momentum.[Via VideoBusiness]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/10/06/sony-pictures-blu-ray-club-gives-points-for-buying-its-bd-live-t/>