<http://schema.org/name>
"StayBridge Suites"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/staybridge/hotels/gb/en/newcastle-upon-tyne/nclms/hoteldetail?cm_sp=OSMEU-SB-GB-EN-HED3-AIX-MHR-newcastle_text.html/directions>