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"In an era where partisan bickering in Washington has created dysfunctional and ineffective gridlock, the Federal Trade Commission may be an island of bi-partisan accomplishment.\nAt least, that\u2019s how FTC Chair Jon Leibowitz sees it.\nIn a wide-ranging discussion with All Thing D\u2019s Walt Mossberg at the 10th annual D tech and business conference, Leibowitz described the FTC as \u201Cabout as bipartisan as you can get.\u201D \nThe FTC\u2019s privacy cases against Google and Facebook have, Leibowitz contended, protected \u201Cthe privacy of more than a billion people around the world.\u201D\nThat\u2019s pretty impressive for an organization that does not have the power to jail anyone. Its powers are limited to imposing fines and working with companies on ameliorative measures. \nIn the case of Facebook, the FTC\u2019s oversight means that if at any time during the next 20 years Facebook changes its privacy policy, it has to offer users the right to opt in. In other words, Facebook can no longer change first and tell you later. You choose to enable the new settings. \nThe other big change is that now, if you leave the social network, you can take your information with you. The FTC created a similar settlement agreement with Google. Leibowitz acknowledged that the FTC is still investigating Google for anticompetitive practices, but wouldn't say more than that they are trying to figure out if the evidence is there to pursue such a case.\nLeibowitz was insistent that consumers, not web sites, own their information. He is not, though, anti-Google or Facebook and told the D10 audience that the services bring \u201Ctremendous value\u201D to consumers. However, that admiration does not mean the FTC will pull back on trying to protect consumers\u2019 online rights. Leibowitz outlined three areas of focus:\nPrivacy by Design:\nAccording to Leibowitz, developers should envision privacy settings and controls as they are building their services and not have to add or radically improve them after the fact.\nTransparency:\nLeibowitz described a mobile privacy policy that required 102 clicks to get through (he joked that you might not want to do it while driving). Privacy information, Leibowitz said, should be as simple and straight forward as \u201Cthe nutrition guide on the side of a cereal box.\u201D \nChoice:\nFor the FTC, this means the option to choose whether or not you want to be tracked. Thus far, all major Web browsers have introduced do not track settings, but Web site purveyors need to get on board, as well.\n\u201CIf we knew 15 years ago what we know now, maybe more of the Internet would have been opt in now,\u201D lamented the FTC Chair.\nLeibowitz, however, is confident that Web sites will be engaged in self-regulation of third-party cookies by the end of the year. Leibowitz calls a Do Not Track for third party cookies \u201Ca pretty modest proposal\u201D for these companies and one that most of them support.\nThere is the question, however, if these changes will satisfy consumers who, Leibowitz told us, have only \u201Ca vague, inchoate understanding of what Websites are doing with their information.\u201D\nEven so, he does think everyone understands that the services, information and entertainment Web sites deliver is funded by advertising and \u201Cno one wants to undermine them,\u201D he added.\nThe FTC is also looking at other parts of our online experience. Leibowitz said they\u2019re seeking to update the Children\u2019s Online Privacy Protection Rule,which implements the Children\u2019s Online Privacy Protection Act (COPPA), for the first time in years.\nProposed changes include:\n1. An opt-in from parents before web sites can track kids\u2019 online activities 2.\u00A0Parental permission for geolocation of children under 12.\nThere\u2019s no timeline for implementing these changes, though. The FTC is still collecting public comments; Leibowitz said they have about 100 really good ones.\nLeibowitz also responded to concerns about the ages of children on Facebook and acknowledged that there are likely many who are 11 or 12 years old (the official sign-up age is 13).  It\u2019s a complicated issue, said Leibowitz, since underage children have often spoken to their parents before creating the account. \n\u201CIf a parent lets their child on at age 12, at least the parent is the gatekeeper,\u201D said Leibowitz.\nDo you think the FTC has been as successful in protecting your online privacy as Leibowitz says? What more can and should the FTC be doing to ensure your online rights are protected. Tell us in the comments.\nEditor's Note: The original post incorrectly identified the Children\u2019s Online Privacy Protection Act (COPPA) and the work the FTC is undertaking regarding the rule that implements the statute. We regret the error."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/05/31/ftc-privacy/>