<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://espn.go.com/sports/endurance/story/_/id/9469153/endurance-sports-alexi-pappas-turns-pro-style?ATCLID=205156529&SPID=4701&DB_LANG=C&DB_OEM_ID=11600>