<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/world/2012/sep/28/body-missing-irishwoman-found-australia"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/world/2012/sep/28/body-missing-irishwoman-found-australia?view=mobile>