<http://schema.org/alternativeHeadline>
"What would posesses a person to buy a $1,200 chicken coop, or a $45 white-enamel pail? Outdoorsy activities are getting a high-end makeover and consumers are flocking to the trend."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/videos/chicken-coops-get-a-high-end-makeover>