<http://schema.org/headline>
"More: Building on fire in San Francisco is believed to be unoccupied; no injuries reported - @sfgate"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.breakingnews.com/item/2012/06/20/more-building-on-fire-in-san-francisco-is-believed-to-be-unoccupied/>