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"Prominent Public Relations exec and blogger Steve Rubel opened The Next Web Conference this year with a succinct look at the strategies and techniques behind our craving for 'attention' online.\r\n\r\nWith eye opening stats and bold perspectives Steve Rubel's talk on the laws of attention is a must watch.\r\n\r\nMy personal favourite snippet:\r\n&amp;quot;I advise my clients to follow the Jay Leno rule where guests talk for 15mins about interesting things and 5mins about themselves&amp;quot;\r\n\r\n\r\nThe featured image in this post was drawn by the incredibly talented Wilg as-Rubel-presented. View it in full size here."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/eu/2011/04/28/laws-of-attention/>