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"Editor\u2019s Note: If you would like to have your startup considered for inclusion in \u201CThe Startup Review\u201D series, please see the details here.\nSTARTUP DETAILS:\nCompany Name: Dividend.com\n20 Word Description: We are looking to become the \"Consumer Reports\" for Dividend Stock and Income Investing. CEO\u2019s 100-word Pitch: \"Instead of focusing on quick returns from hot stocks or avoiding investing altogether, we reasoned that everyday people should be looking to invest in companies that pay steady stock dividends and are built for long-term growth. With that, we began researching and compiling the benefits of investing in dividend-paying stocks. What we found was startling \u2014 quality dividend stocks jumped out as quite possibly the single best investment vehicle available to casual investors. We came to this conclusion because of the rare combination of capital gains and cash flow. Long-term dividend stock investing can even provide investors in their later years with additional income derived solely from dividend payouts.\"\nMashable's Take: Financial guru and founder of TheStreet.com Jim Cramer likes to say \u201Ctips are for waiters,\u201D in reference to the seemingly endless supply of people looking to dole out stock recommendations.  But that hasn\u2019t stopped millions of people from sharing their investment strategies online \u2013 back in the early days of the Web on message boards, and in more recent times, on social investing sites like SocialPicks and UpDown.\nDividend.com is a new investing site with a focus on one specific type of investment \u2013 stocks that pay dividends.  In case you\u2019re not up on your financial lingo, dividends are essentially payments that a publicly traded company makes to its investors, typically on a quarterly basis.  For example, Coca-Cola pays its shareholders a $1.52 dividend for each share they own.  So, if you own 100 shares of Coca-Cola, you\u2019ll get $152/year from the company, or $38/quarter.  Of course, you also get any upside if the shares appreciate in price.  Typically, dividends are associated with more established, \u201Cblue chip\u201D companies, while newer, high growth companies like Google and Baidu don\u2019t pay one.  \n\nSo, what Dividend.com does is focus exclusively on researching these types of companies.  They've  developed their own 5-star rating system, based on how reliable that dividend is, how much it\u2019s expected to grow (companies often increase their dividend payouts over time), and the relative strength of how the company\u2019s shares are moving (you can read about the methodology here).   Each company indexed by Dividend.com includes a breakdown of how the rating was established, a profile, links to competitors, and the all-important numbers.\nThe site itself is easy to navigate and the rating system seems to make sense.  What\u2019s lacking are the social features that let users discuss the companies that Dividend.com tracks.  Voting features would also make a lot of sense \u2013 allowing users to either give thumbs up or thumbs down to the recommendations that Dividend.com\u2019s formula is coming up with.  \nIn the end, Dividend.com is yet another site for investment research if you\u2019re like me and far too foolhardy to hire a broker or put your money in an index fund.  Use it at your own discretion, and definitely get in touch with your own investment professional before making any decisions \u2026 if you\u2019re a wuss :)\n\n\nSponsored By: Sun Startup Essentials\n\nDividend.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/06/16/dividend-stocks/>