<http://schema.org/description>
"It\u2019s that time of week again when we take a look at the latest social media news, and highlight some of the most interesting stories.\r\n\r\nYou couldn't avoid news of Facebook's IPO ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/05/20/this-week-in-social-media-facebook-trades-100m-shares-in-5-minutes-a-new-ghost-town-study-on-google-and-more/>