<http://schema.org/description>
"Apple is starting an iPhone trade-in program this month that will theoretically encourage users to upgrade to newer models, reports Bloomberg.\r\n\r\nThis would mark the first time that ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2013/06/06/apple-reportedly-starting-an-iphone-trade-in-program-this-month-to-incentivize-upgrades/>