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"Calling all Twitter comedians! Klondike is seeking the funniest tweeters for its Comedy Showcase. Entrants will compete for a chance to hang out VIP-style with their favorite famous comedians.\nThe contest is hosted by the \"funniest person on Twitter,\" Rob Delaney. \nStarting Monday May 14, Delaney and Klondike will announce 10 pre-determined joke categories per week throughout the summer. The contest kicks off with the topic \"Old People and Technology.\" \nTo join the contest, users must follow @Klondikebar and submit their funniest (profanity-free) 140-character punchline using the hashtag #KCS, both of which link directly to the Klondike Comedy Showcase leaderboard, where users can also vote for their favorite tweets. \nThe top tweets from each week will be reviewed and scored by a panel of judges (including Delaney) based on consumer voting, entertainment value and originality. The ten finalists of the summer will compete with a final topic, and the winner receives an all-expenses-paid VIP trip to the New York Comedy Festival in November.\nSee Delaney's video below for the official explanation of the contest and introduction to the first joke category.\n\n\n\n\n\nDelaney says the real challenge will be finding anyone who loves Klondike more than he.\nWhat would he do for a Klondike bar? \n\"I will leap out of your computer in miniature form, and pull the hair out of your ears and noses and just climb into your brain and force you to craft adulatory jokes about Klondike in all your waking hours, and including your dreams,\" says Delaney. \"I'll do more than anybody on earth for a Klondike bar, and I'm willing to prove it.\"\nAccording to Klondike, its main goal with the campaign is to create an engaging community on social media.  \n\"We know consumers don't want to be pounded with product messaging over and over with, so we're really trying to give them an entertaining and engaging sort of material,\" says Mike Hurley, senior brand building manager for Klondike.\nThe brand has amplified its sense of humor in the past, teaming up with comedians like Andy Samberg of SNL and The Lonely Island, as well as Michael Ian Black. Klondike believes pairing with Delaney is a great way to drum up more awareness in the digital space.\n\"It's a formula that's worked for us and I think it works well with our consumer, so partnering with Rob this year was a natural extension of what we've done in the past,\" says Hurley.\nDelaney, who is a personal fan of the brand and its past funny campaigns, believes that Klondike is genuinely interested in finding the funniest people out there and providing a great platform for them to break out.\n\"If you enjoy joking around on Twitter, this is a great way to get far greater recognition,\" says Delaney. \"And if we can involve tasty ice cream bars in the celebration of humor, I'd have trouble finding anybody in my own life who wasn't very interested in that.\"\n"^^<http://www.w3.org/2001/XMLSchema#string>
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