<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/2009/jun/26/michael-jackson-tmz-scoop"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/2009/jun/26/michael-jackson-tmz-scoop?view=mobile>