<http://schema.org/description>
"If you're a global brand and want to be able to reach as many people as possible with your marketing message, you might have difficulties in getting those people to the right brand ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2012/05/24/facebook-is-testing-out-regional-page-switching-on-its-own-brand-pages/2/>