<http://schema.org/description>
"On October 24th, Big Apple Crunch will give out free apples to New Yorkers to set a record for the most participants in an apple crunch."^^<http://www.w3.org/2001/XMLSchema#string>
<http://inhabitat.com/nyc/big-apple-crunch-grab-a-free-apple-at-your-nearest-greenmarket-tomorrow/>