<http://schema.org/alternativeHeadline>
"The Next Web is heading to music industry convention Midem this month: Here\u2019s why"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/events/2013/01/10/the-next-web-is-heading-to-music-industry-convention-midem-this-month-heres-why/>