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"Jimmy Choo, the British luxury brand that helped redefine the concept of fabulous footwear, has taken a dramatic step forward with the April unveiling of its new Los Angeles boutique on Rodeo Drive. The shop, designed by company creative director Sandra Choi in collaboration with London-based David Collins Studio, represents the first iteration of a retail concept set for a global rollout in Vegas, Vienna, and points beyond. Shoe fanatics worldwide should prepare their credit cards for a serious workout.\n\nPinterestFacebookThe store's design includes mohair upholstery and gold-accented display fixtures.\n\nEschewing avant-garde theatrics, the design whispers glamour with a chevron-patterned floor of pale marble and mink-hued mohair upholstery set against fixtures and vitrines with metallic accents. Crowning the ensemble is a striking chandelier of rectangular gold-leafed metal frames and dripping rock crystals\u2014a contemporary riff on midcentury Murano confections.\n\nPinterestFacebookMale shoppers aren't forgotten here\u2014there are displays for men's shoes, sneakers, and bags.\n\nIn addition to a queen's ransom in ultrachic, high-heeled beauties, the split-level boutique showcases men's shoes, bag collections, sunglasses, small leather goods, and other accessories. The shop is also the first to feature the company's made-to-order service, which allows clients to create personalized variations on classic Jimmy Choo silhouettes. The program is sure to be a hit in this image-centric neighborhood.\n\nPinterestFacebookThe store's ceiling is crowned by a chandelier made of gold-leafed metal frames and rock crystals.\n\n\"Beverly Hills has always felt like one of our spiritual homes,\" Choi says, pointing to the limited-edition Jimmy Choo Candy bag created to celebrate the opening. The acrylic clutch is emblazoned with the words \"Blah Blah,\" a winking play on the abbreviations for Beverly Hills (printed in black) and Los Angeles (in red). As the bag amply demonstrates, one needn't be a citizen of L.A. to use entertainment-industry vernacular.\n\nFor more information, visit jimmychoo.com."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.architecturaldigest.com/story/jimmy-choo-rodeo-drive-boutique>