<http://schema.org/pub_date>
"11/12/2012"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/11/12/apple-fan-switch-lumia-920/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mashable%2Ftech+%28Mashable+%C2%BB+Tech%29>