<http://schema.org/description>
"Chances are that you've used The Internet Movie Database at one time or another. We've all seen that actor that looked familiar, but you couldn't figure out where you had seen them ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/09/27/imdb-steps-into-the-gaming-realm-with-a-trivia-app-for-ios/>