<http://schema.org/description>
"Today, American Express launched the \u201CI Will Volunteer\u201D Facebook application, tapping its 2 million+ Facebook fans to support the upcoming 9/11 Day of Service and Remembrance on ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2011/08/23/american-expresses-launches-facebook-app-for-911-volunteers/>