<http://schema.org/founder>
"Karin Frost"^^<http://www.w3.org/2001/XMLSchema#string>
<http://store.ergobaby.com/bundle-of-joy?features[]=Newborn&material[]=Cotton%20Poplin%20Lining&color[]=Black%20%26%20Camel%20with%20Camel%20Insert>