<http://schema.org/description>
"&lt;p&gt;There is a gap between the price of one of this builder's custom machines and the maximum price that even many large contract shops can afford to pay for capital equipment. But that gap is getting smaller.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/articles/cutting-the-cost-of-custom-machines>