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"  So I walk into our Engineering lab here at the Good Housekeeping Research Institute for a press meeting and there is a car tire on the lab&amp;#039;s table!  But it wasn&amp;#039;t just any tire. The tire belonged to Goodyear, which has just introduced the Assurance Fuel Max Tire. They claim it helps reduce energy loss as the tire rolls. In brief, less gas is required to keep the tire rolling. Calculated in miles of gas, the savings will depend on how much you pay for a tank of gas and how many miles you get to the gallon. For example, at $2.00 a gallon in a car that gets 20 miles to the gallon, savings will come to $250. (This can vary based on road conditions and tire maintenance). Michelin and Bridgestone are also manufacturing eco-friendly tires. Other ways to make your car more fuel efficient:  Air Pressure - Properly inflated tires will not only have the tire do its job properly but will make your car more fuel efficient. Check the recommended tire pressure for your carsticker inside your driver-side door or noted in your owner&amp;#039;s manual. Air Filter - A clean filter can increase your cars gas mileage.  Extra Cargo - Losing the unneeded excess items in your car will lighten the load and help that tank of gas go a little further. Easy Starts - Having a heavy foot will make your tank of gas disappear before its time is due.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/institute/a22223/reinventing-the-wheel-can-save/>