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"Mad Men star January Jones has admitted that she wants viewers to have a more positive reaction to her character Betty this season. Jones told E! Online that people&amp;#039;s dislike for Betty increases as she gets less subservient. &amp;quot;I find it really interesting that people think that in seasons three and four she&amp;#039;s become unlikeable because she&amp;#039;s become more independent,&amp;quot; she said. &amp;quot;Everybody liked Betty when she was in a living hell in season one and two, and now they hate her.&amp;quot; Jones continued: &amp;quot;I think as an audience member you can empathise with her struggling to find happiness - I think it&amp;#039;s an ongoing process.&amp;quot; Jones also revealed that fans respond more negatively towards her when Betty has an unsympathetic plot. &amp;quot;I think it&amp;#039;s funny that it carries over into my life, my actual life,&amp;quot; she said. &amp;quot;When [creator] Matt [Weiner] writes a storyline that Betty&amp;#039;s unlikeable, all of a sudden everybody hates me. I hope she gets a little more well-received [this season].&amp;quot; Weiner recently revealed that there is a &amp;quot;feeling of being in the midst of change&amp;quot; in the new season of Mad Men, which will premiere with a two-hour special on AMC on March 25. Watch a clip of Betty from Mad Men below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/mad-men/news/a360589/mad-men-january-jones-i-hope-betty-is-more-well-received/>