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"Land Rover's Timeless Appeal\nThe Ongoing Evolution of the Original Luxury SUV\nLand Rover, maker of England's popular luxury SUV, has launched only seven new models since the first vehicle was sold in 1948.\n\n The 2006 Range Rover Sport is the company's best seller.\nIn the next generation of Land Rovers, design director Gerry McGover plans a striking new look tempered by classic elements.\nThe design center in Warwickshire, England.\nEarly in the design process, models are sculpted from clay, which allows for easy refinement of proportions. \"Strong horizontal and vertical lines\" exemplify the brand, says McGovern.\n\"Designers develop different aspects on the computer,\" he says. \"One might be doing a bumper, one a lamp.\"\n\nCAD models are appraised in the Gaydon Design Studio.\nCharged with reinventing the Land Rover, McGovern's Advanced Design Team creates experimental virtual vehicles, such as these models, which may eventually be built as concept cars for display at car shows. Using CAD, the team plays with structure, materials, glazing and driving position, while retaining Land Rover's signature look: \"strong stance, sophistication, adventure.\"\nInterior color and material combinations are tested in preproduction models known as bucks. \"For Range Rover, there's a level of constraint,\" McGovern says. \"Less is more.\"\nAn aficionado of Modern design, McGovern stands in front of his Warwickshire residence, which he furnished with pieces by Mies van der Rohe, Le Corbusier and Bertoia, among others.\nAlthough the first Land Rover with the Defender nameplate came out in 1990, the classic design has roots that date back to 1948. The Defender was available in the United States for only a few years in the 1990s, but the vehicle remains iconic, thanks to its association with African safaris and United Nations relief agencies.\nIn 2007 a new Defender was launched for the European market, but there are no plans for a U.S. version."^^<http://www.w3.org/2001/XMLSchema#string>
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