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"Those put off by the high prices of Shure's earphones now have a slightly lower barrier of entry, with the company's new SE110 buds coming in just under the $100 mark, apparently making them the cheapest Shure phones to date. Of course, you'll have to put up with a few comprises -- namely, one driver instead of the usual two or three -- but you will get Shure's trademark \"Balanced MicroSpeaker\" technology, as well as an accessory package of sleeves, a cleaning tool, and a carrying case. According to IGN, the jack on the earphones is also small enough to use with an iPhone without an adapter, in case that's a top concern for you. Look for these to be available from all the usual sources on September 17th."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2007/09/05/shure-busts-out-99-se110-earphones/>