<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/technology/2013/jun/22/the-customer-voice-online"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/technology/2013/jun/22/the-customer-voice-online?view=mobile>