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"For any hungry startup, the opportunity to saturate itself in a creative environment with successful and like-minded peers seems hard to ignore.&amp;amp;nbsp;PeopleBrowsr Labs,  located on 474 Bryant St in San Francisco, is a new accelerator&amp;amp;nbsp;that not only provides office space for early stage social media startups, but also offers niche workshops to steer ventures in the right direction.\nIf the name sounds familiar, it should. PeopleBrowsr itself has been around since 2007 and has since transformed into a high-tech social analytics company with a specialized team focused on marketing, providing data mining, analytics, brand engagement and campaign services to global brands and Advertising/PR agencies.\nThe idea with People Browsr labs however is to provide a space where social startups can receive strong and consistent advice from influential speaker discussions, while also creating and building  valuable connections via networking events and personal introductions... but don\u2019t call it co-working on steroids.\n\u201CThere isn\u2019t really anything like this that exists to connect ad agencies and brands to social startups...\nBig holding companies and brands are looking to invest in early stage startups that can help them with their social media internally. We are looking to fill that gap and that need.\u201D\n- Marketing and Communications for PeopleBrowsr Labs, Jennifer Charlton\n\nAt $600 a month per seat, PeopleBrowsr is offering the following:\n\n\n Desk space at 474 Bryant St\nAccess to the PeopleBrowsr API\n$1000 in Infrastructure credit / Month for 12 months from SoftLayer\nAdvice on Pitching, Product, and UI / UX from Pereira &amp;amp;amp; O'Dell (AdAge's Small Agency of the Year for 2010)\nAnd other perks\n\n\nAccording to Curator of PeopleBrowsr Labs, Travis Wallis, PeopleBrowsr is looking to meet three specific needs:\n\nThe need for a physical space just for social media startups.\nA community where people looking for what\u2019s happening next can hold  intelligent discussions and consistently discover what\u2019s new in social  media.\nAnd a place for weekly meet ups for brands, agencies, social analytics and wild cards.\n\nPereira &amp;amp;amp; O\u2019Dell, AdAge\u2019s 2010 \u201CSmall Agency of the Year\u201D,  has also joined PeopleBrowsr as an exclusive partner. With their new  podCONNECT division focused on social media consultancy, they will be  providing mentorship, pitch help, strategy, and UI/UX design to  PeopleBrowsr startups.\n&amp;quot;This is a powerful partnership for us. We spend a great  deal of time working within the social media startup community to ensure  that our clients are at the forefront of the space. PeopleBrowsr Labs  offers us a meaningful way to choose between providers and tools, and  work with companies who are in early-stage growth. When we apply new  technologies to solve our clients\u2019 needs, as we did with our recent  Intel/Toshiba \u201CINSIDE\u201D campaign, we're truly building solutions that  didn't exist before.&amp;quot;\n- Director of Distribution and Strategy at Pereira &amp;amp;amp; O'Dell, now Founder of podCONNECT, Joshua Brandau\n\nSoftLayer Technologies,  a self described &amp;quot;Cloud, Dedicated, and Managed hosting services  provider focused on giving customers total control of their outsourced  IT solution&amp;quot; has also partnered with PeopleBrowsr. For every new  startup that joins the space, SoftLayer Technologies is providing $1,000  in infrastructure credit per month.\nVice President of Community Development for SoftLayer, Paul Ford,  provides his take on the new Silicon Valley accelerator. \u201CPeopleBrowsr Labs and SoftLayer are a perfect fit. We are passionate  about emerging companies and have the best platform for social media.  Our range of services presents the right size solution for any startup  as it begins. And we provide a foundation like no other for scaling  operations in the short and long terms, including cloud and dedicated  services integrated into a seamless environment with just one management  system. No one else truly offers what we do.\u201D\n\nPeopleBrowsr remains silent about future partners, but will  supposedly be revealing these relationships over the next few months.\nAmong early social media startups to join PeopleBrowsr Labs is ThoughtLeadr, a startup focused on providing &amp;quot;tools to identify, analyze, and engage the most influential members in any social network.&amp;quot;\n&amp;quot;Our experience with PeopleBrowsr Labs has been nothing  short of phenomenal. The office space is modern and perfectly located in  SOMA. Through the hard work securing sponsorships, our legal and data  costs have been slashed dramatically. But more importantly than that has  been how abundantly and quickly valuable introductions have been made.  By surrounding ourselves with very smart, like-minded individuals, we've  cut our ramp-up time dramatically. I would highly recommend  PeopleBrowsr Labs to any social media-focused startup.&amp;quot;\n- CEO of ThoughtLeadr, Ken Hoinsky\n\nIn an exclusive interview with The Next Web, Hoinski provides a more in depth look at his experience with PeopleBrowsr Labs.\n\u201C[PeopleBrowsr] was able to make an introduction to a law  firm specializing in all of the things that an early stage startup  would need, which meant one less thing to worry about. With a startup  company, there are a million things you have to get done in order to be  successful. They can be distractions. As opposed to having to navigate  these things ourselves, it was just taken care of for us, which was  great!\nWe also received introductions to larger agencies and customer\u2019s  brands that we wouldn\u2019t necessarily have been able to get access to as  quickly if we had proceeded on our own. We received feedback on what the  market is actually like and what customers are actually looking for so  we could figure out and identify what exactly our product would become  just by virtue of those types of introductions.\nBeing able to get a reality check for what the market is actually  like in the social media space has been an invaluable resource.\u201D\n\nWhile one can certainly see the potential in PeopleBrowsr, its main  challenge currently seems to be in user acquisition. With word now  spreading about the company's new social media space, it is exciting  to imagine the possibilities and anticipate how this will affect this  particular niche in Silicon Valley.\nPeopleBrowsr evaluates applicants on their ability to provide a more   effective and innovative social media presence for existing and future   brands, as well as their forecast for success.\nFor any startup looking to apply immediately, you can apply now at http://www.peoplebrowsr.com/labs, or reach out for more information by contacting startup@peoplebrowsr.com.\nDo you have any predictions for PeopleBrowsr Labs? How do you think  this will affect social media in Silicon Valley? Are niche targeted accelerators and incubators the future for the early stage start-up? Leave your thoughts in  the comments below.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/08/09/peoplebrowsr-opens-new-san-francisco-incubator-aimed-at-social-startups/>