<http://schema.org/description>
"With the holidays in full swing, thriving (and morally sound) startups are searching for ways to give back. GroupMe has a history of helping those in need, and continues to do so this ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/us/2011/12/19/groupme-gets-charitable-this-holiday-season/tumblr_lwb5u7juvu1qd3mjfo1_r1_500/>