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"FacebookPinterest\n\nPart concept shop, part pretty cool art piece, the new Odin Fragrance store in NYC's East Village takes one of our favorite scent lines and creates a one-of-a-kind environment around it. Working with the art-meets-architecture organization Snarkitecture, the collaboration turns an empty store front into an engaging retail installation. The space is composed almost entirely of plaster casts of Odin's fragrance bottles, elevated on pegs or hung upside down as if they were stalagmites and stalactites in one really good smelling cave. We would say check it out when you can but the first fifty people to purchase a fragrance or candle will receive an item from the installation, in the form of one of the plaster cast bottles. After that, purchases will come with a pretty cool tote seen here (after the jump).\n\nThe Odin Fragrances and Home Fragrances store opens today and is located at 330 East 11th Street in NYC.\n\nFacebookPinterestOdin Tote.jpg"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/pop-up-store-spotlight-odins-sweet-smelling-new-home>