<http://schema.org/description>
"So, you\u2019ve decided to start a blog. Good for you. As someone who has started, contributed and edited several over my \u201CInternet lifespan\u201D, it can be a very rewarding experience.\r\n\r\nThese ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/05/26/the-2-most-important-blogging-basics-for-beginners/>