<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2009%2F08%2F24%2FChrissie-Hynde-Is-hatin-it-Across-America.aspx%3FPageIndex%3D3>