<http://schema.org/about>
"Ok. There was a lot of criticism of non-film-related marketing at the Sundance this year. It's super easy to approach eco-SWAG and marketing with cynicism. But, guess what? In an all-around optimistic frame of mind, I found myself feeling like that"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/lexus-hybrid-livings-project-greenhouse-at-sundance.html>