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"This week's chart was dominated by the sports world. From the conclusion of the World Cup to blockbuster Major League Baseball trades to the continuation of a hot NBA free agency season and the death of an American baseball icon, sports were on everybody's minds this week on Twitter.  Even sports side show stories like Paul the Octopus got more play among the tweeting masses.\nThis week we're adding a new \"intensity\" column to the chart, which measures the \"heat\" of a specific story. Intensity is measured from 1 (least) to 5 (most) and essentially represents how often that topic trended during the week \u2014 for example a topic with an intensity measure of 3 appeared nearly twice as many times as an item at intensity 2.  Because trending topics generally change so much from week to week, we've replaced the \"previous peak index\" number with the new measure of intensity.  Please let us know what you think in the comments.\nAs always, our partners in data at What The Trend have provided the complete chart below. Because this is a topical list, hashtag memes and games have been omitted from the chart.\nYou can check past Twitter trends in our Top Twitter Topics section as well as read more about this past week\u2019s trends on What The Trend.\nTop Twitter Trends This Week: 7/10 - 7/16\n\n\n\n\n        Rank\n\n     Topic\n\n     Top Index This Week\n\n     Intensity\n\n     Description\n\n  \n       #1\n    FIFA World Cup\n    1\n    4\n    San Iker, Spain's goalkeeper and captain of the World Cup  football team, got a golden glove for the saves that helped Spain win the trophy for the first time ever. He kissed his girlfriend Sara Carbonero during a live interview.\n  \n        #2\n\n    Psychic Octopus\n    1\n    3\n    The German octopus that successfully predicted the results of the German team's matches, including their win over Uruguay to secure 3rd place in the 2010 World Cup. For the first time, Paul attempted to predict the outcome of other national teams and he chose Spain to win over the Netherlands in the Finals. He was right again!\n  \n       #3\n    Lebron James Decision\n    1\n    2\n    Basketball player who recently became a free agent. In a one-hour special on ESPN on July 8th, James announced he is decision to leave the Cleveland Cavaliers (after 7 years) and play for the Miami Heat. Cleveland Cavaliers owner Dan Gilbert is trending because of the open letter he wrote about LeBron James to Cavs fans.\n  \n        #4\n\n    George Steinbrenner\n    1\n    2\n    New York Yankees owner George Steinbrenner died at age 80 after a massive heart attack.\n  \n       #5\n    MLB\n    1\n    1\n    Cliff Lee, a former Cy Young Award-winning starting pitcher who was acquired from the Seattle Mariners by the Texas Rangers on July 9, along with pitcher Mark Lowe for a package of prospects, including highly touted first baseman Justin Smoak. The Home Run Derby an event played prior to the Major League Baseball All-Star Game, was also discussed.\n  \n        #6\n\n    Raoul Moat\n    1\n    1\n    Gunman who shot 3 people, killing one in Northumberland, UK. Police have recently uncovered the camp where he had been hiding.\n  \n       #7\n    Day of Rock (Brazil)\n    2\n    1\n    Brazilians are celebrating Rock today because 25 years ago, the Live Aid Concert occurred.\n  \n        #8\n\n    Inception (Movie)\n    4\n    1\n    \nInception is a 2010 sci-fi action thriller film written, produced and directed by Christopher Nolan. The film stars Leonardo DiCaprio. The film was released released in both conventional and IMAX theaters on July 16, 2010.\n  \n       #9\n    NBA\n    1\n    1\n    Derek Fisher, a veteran guard, re-signed with the Los Angeles Lakers for 3 years\n  \n        #10\n\n    Pretty Little Liars (TV Show)\n    2\n    1\n    Pretty Little Liars is an ABC Family TV Show that premiered a new episode July, 13.\n  \n\n\n\n\n\nImage courtesy of iStockphoto, ricardoinfante"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/07/17/top-10-twitter-trends-4/>