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"MySpace is announcing the release of their Trailer Park, a section of their site that's dedicated to playing upcoming movie trailers.\nThe debut of Trailer Park opens in collaboration with Lionsgate, the independent film studio, premiering a trailer for upcoming movie \"Good Luck Chuck\" starring Dane Cook and Jessica Alba.  Films on Trailer Park will show 3-6 months before being released to movie theaters, and a few months before the movie's MySpace profile is launched.  It wouldn't be MySpace if it couldn't be made viral, and all trailers will be available for users to post on their own profiles as well.  This incorporation of trailers with user profiles is ideal for continued marketing purposes, as bulletins will be posted as the movies' release date nears.\nOnly upcoming films will be shown on Trailer Park, meaning that this won't be a repository for movie trailers, but a teaser site to help each movie's building hype.  It's a very niche section of MySpace that fits in with many of their existing components, and fits nicely with the type of advertising that is typically seen on the social network.  Unlike other niche video sites such as VeryFunnyAds that provide a place to relive moments, Trailer Park hopes to create anticipation around an event.  I'm sure this won't change the full wrap ads that appear on MySpace's homepage the day before a movie release, but it is an interesting attempt to keep buzz going.\nI bet some of you thought MySpace was already a trailer park...\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/04/10/myspace-trailer-park/>