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"Facebook&amp;#039;s rumoured video advertising strategy will not be put into place until next year, according to a report. Sources told AllThingsD that the social network has warned partners not to expect the auto-play video adverts product to launch before 2014.  It is claimed that Facebook is reluctant to get the feature running as soon as previously expected because it wants to assess how such advertising can be implemented without disrupting users. More detail about the nature of the advertising has also emerged from the report, with the source claiming that the auto-play ads won&amp;#039;t have any sound unless users decide to click on them. The social network had been slated to launch its auto-play video ads sometime this summer. Facebook is yet to officially confirm the move, but its most lucrative marketing partners - including American Express, Coca-Cola, Ford, Diageo and Nestle - are expected to be the first brands to make use of the feature. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/internet/news/a526654/facebook-holds-off-auto-play-video-adverts-until-next-year/>