<http://schema.org/description>
"Focusing on traditional advertising, this article provides results regarding our respondents' views of print advertisements or broadcast ads, including television and radio, as being a good fit for direct marketers. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://extension.psu.edu/plants/tree-fruit/news/2012/how-consumers-use-social-networks-to-connect-with-food-retailers-traditional-advertising-tools>