<http://schema.org/headline>
"I&amp;#8217;m Not A Watch Guy, But I&amp;#8217;m Buying the Pebble Watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gottabemobile.com/2012/04/18/im-not-a-watch-guy-but-im-buying-the-pebble-watch/>