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" Dao-Yi Chow and Maxwell Osbourne of Public School first met when they worked together at Sean John, Osborne as a men&amp;#039;s-wear designer and Chow as creative director. But it wasn&amp;#039;t until after they had both left the company that the reunited and formed the label, which is nominated for the CFDA Swarovski Award this year. The genesis is an age old story in the garment trade. &amp;quot;What we were looking for didn&amp;#039;t exist, so we thought, Well, why don&amp;#039;t we just make it?&amp;quot; says Chow from their showroom and studio in midtown Manhattan. &amp;quot;It was pretty naive,&amp;quot; he adds, after a pause. &amp;quot;It was a reaction to what was going on at the time \u2014 everything was sort of soft. There wasn&amp;#039;t a hard-edged point of view that we could find.&amp;quot;   Both Osbourne and Chow are native New Yorkers, something that&amp;#039;s been integral to the brand&amp;#039;s ethos. While designing their first season (spring 2008), the friends found themselves watching the 1979 film The Warriors, set in a dystopian New York crawling with costumed gangs. &amp;quot;It&amp;#039;s like the New York movie,&amp;quot; Osbourne says of, noting that looking to it for inspiration allowed their first collection to feel vaguely nostalgic and yet be masculine, strong, and tough \u2014 three words that come up often when speaking with the designers. But those NYC roots don&amp;#039;t just inform the philosophical aspects of Public School. They&amp;#039;re also why Chow and Osbourne have the entire collection made in New York City.  Public School&amp;#039;s first season was picked up at Barneys New York, and the label was the sole men&amp;#039;s-wear brand to be inducted into the inaugural year of the CFDA&amp;#039;s business development program, {Fashion Incubator}. In addition to their most recent CFDA nod, the brand revamped their website to include e-commerce earlier this year, and are using the online space to debut their spring/summer 2013 campaign, which you see here. The collection&amp;#039;s muse, as it were, is George Lewis Jr., lead singer of Twin Shadows. And the collection itself is the perfect encapsulation of what is quickly becoming the brand&amp;#039;s trademark: a high-low mix of traditional tailoring and elevated streetwear. The SS13 images allow for a close-up look at two of the brand&amp;#039;s signature pieces, both of which serve as the core of each season. There&amp;#039;s the leather jacket (this time with an intricately woven back panel) and the denim jacket (with contrasting leather sleeves for spring). We&amp;#039;re not sure why, exactly, Chow and Osbourne named their label Public School, but one thing&amp;#039;s for sure: When it comes to style, the brand gets top honors. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a22736/public-school-spring-summer-campaign-2013/>