<http://schema.org/about>
"Are you visiting the New York City area and looking for a something cool to do? Or maybe you live in the area, and want to explore your hood from a new angle?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/bikes/visiting-new-york-city-do-bike-tour-brooklyn.html>