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"comScore has just released their August video measurement data, and it's been another enormous month for video viewing across Google sites.\nWith YouTube accounting for 99% of its video views, Google was able to rake in more than 10 billion video views in total for the month of August in the US \u2014 an increase of more than a billion views in just one month. comScore also credits the internet giant with nearly 40% of the total market share for all online video views.The data also shows that there are still no serious contenders threatening to take away market share from Google.  Microsoft sites are only bringing in 546 million views per month at 2.2% of the market, and Hulu is further down on the list with 488 million views and 1.9% share.\n\nGoogle's YouTube also reigns supreme with 121.4 million unique viewers in August, with 82.8 videos viewed per viewer.  While Google continues to dominate, online video consumption on the whole appears to be continuing to rise sharply too - comScore reports that the online audience for video was its largest ever during the month.\nSome other notable stats from the report include:\n- 81.6 percent of the total U.S. Internet audience viewed online video.- The average online video viewer consumed 9.7 hours of video (582 minutes) in August.- 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).- The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.- The duration of the average online video was 3.7 minutes.\nImage courtesy of iStockphoto, joshblake."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/09/28/august-comscore-data/>