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"A recent Gizmodo sit down with Steve Ballmer led with a headline exclaiming a Blu-ray add-on for Xbox was coming. See, when Ballmer was asked about making the Xbox a home theater companion of choice and where Blu-ray might fit in, the Windows 7 wild man said, \"Well I don't know if we need to put Blu-ray in there -- you'll be able to get Blu-ray drives as accessories.\" He then added that on-demand is the future of movies, not physical media. Now our bud Major Nelson, Director of Programming for Xbox Live, has stepped up to lay the conflation to rest. The Major says that Ballmer was referring to Blu-ray accessories for the PC and reiterated Microsoft's focus of bringing instant-on 1080p streaming movies to the Xbox 360. So... that should end speculation of Blu-ray on Xbox right? Not if history serves, nope."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/10/23/microsoft-we-have-no-plans-for-blu-ray-on-xbox-360/>