<http://schema.org/description>
"Many moons ago, I heard a great expression that has carried me through many days, \u201CIf you\u2019re not measuring, you\u2019re not marketing.\u201D I wish I could properly attribute this quote, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/04/15/a-case-for-analytics-if-youre-not-measuring-youre-not-marketing/>