<http://schema.org/headline>
"Thinking of drinking on New Year&amp;#x2019;s Eve? Then don&amp;#x2019;t drive, warn local cops"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sbsun.com/general-news/20131227/thinking-of-drinking-on-new-years-eve-then-dont-drive-warn-local-cops>