<http://schema.org/about>
"Since its beginnings as a pilot recycling project in Philadelphia, RecycleBank has been growing rapidly. The idea is simple - instead of mandating recycling, or charging people for throwing out trash, RecycleBank offers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/it-pays-to-recycle-in-chicago-recyclebank-reaches-illinois.html>