<http://schema.org/description>
"Seesmic, the company that started as a video chatroom, has officially launched &amp;quot;Ping&amp;quot;, its social account management tool.  There are other tools out there already doing similar ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/07/02/seesmic-officially-launches-ping-its-social-account-management-tool/>