<http://schema.org/about>
"The helmet can help you to optimize your bike routes to be less stressful and prepare you for the hotspots along the road."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/gadgets/mindrider-helmet-reads-your-mind-and-maps-stressful-spots-your-bike-ride.html>