<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/environment/southern-crossroads/2014/jan/04/climate-change-climate-change-scepticism"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/environment/southern-crossroads/2014/jan/04/climate-change-climate-change-scepticism>