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"If you're a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here's some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline.\nThe researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since the greatest beneficiaries, Livestrong and Toyota, saw their engagement rates jump 161% and 156%, respectively. (The full list of brands appears below.) \nAdam Schoenfeld, CEO of Simply Measured, says the average, however, is weighted so that the engagement per post is taken into account. \"These are just preliminary results,\" he says. Simply Measured looked at early adopters and compared their Pages' engagement from Jan. 1 to Feb. 29 and then from Feb. 29 (the day Facebook allowed Timeline Brand Pages) until March 26 and compared results. (If the brand launched its Timeline Page after Feb. 29, then Simply Measured started from that date.) The findings are as follows: \n\nA deeper dive into the data reveals that responses to status updates actually fell with Timeline, but engagement with videos and photos were up a composite 65%. Schoenfeld's theory is that the larger images on Timeline are leading to more engagement with visual material. That will prompt marketers to post more videos and photos. \"We're wondering if this is because of Pinterest,\" he says. \n\nSEE ALSO: Facebook Timeline for Brands: The Complete Guide\nFacebook reported that a week after introducing Timeline, some 8 million brands \u2014 roughly one-fourth of the brands on Facebook \u2014 had upgraded to the new design. Those that didn't will be ported over to Timeline on March 30. \n\n\n\nFacebook Timeline: A Powerful Tool for Brands\n\n\n\n\n\n\n\n1. Cover photo potential\nHere, Coca Cola uses snazzy design to make a strong visual impression on visitors.\n\n\n\n\n\n\n\n\n\n\n2. Cover photos for teams\nManchester United uses its cover photo to reflect the inherent passion, camaraderie and joy of sports.\n\n\n\n\n\n\n\n\n\n\n3. Timeline leveraging history\nDating back to 1878, Manchester United can use Timeline to honor its rich history. This photo shows the club's league championship from 1908.\n\n\n\n\n\n\n\n\n\n\n4. Timeline for callouts \nHere, Manchester United leverages Timeline's strong visual elements by starring a specific current post, making it appear twice as wide.\n\n\n\n\n\n\n\n\n\n\n5. Coldplay cover photo\nColdplay's Timeline cover photo hints at the wealth of potential the new format holds for bands and other performers.\n\n\n\n\n\n\n\n\n\n\n6. Ben &amp; Jerry's cover photo\nBen &amp; Jerry's cover photo further illustrates Timeline's potential to make a strong first impression on Page visitors.\n\n\n\n\n\n\n\n\n\n\n7. Ben &amp; Jerry's Timeline\nBen &amp; Jerry's timeline itself showcases the new brand platform's strong visual elements.\n\n\n\n\n\n\n\n\n\n\n8. Ben &amp; Jerry's milestone\nHere, Ben &amp; Jerry's uses the new format to call out an important company milestone -- its introduction of several new flavors in 1999.\n\n\n\n\n\n\n\n\n\n\n9. Timeline makes Pages more social\nWhen you visit a Page, you see how many of your friends have liked the company, as well as friends' relevant public posts. Here, Ben &amp; Jerry's serves as an example.\n\n\n\n\n\n\n\n\n\n\n10. Different cover photos for different Pages\nRestaurants can leverage the new design by showing off what they serve. Here, Starbucks flaunts its coffee beans.\n\n\n\n\n\n\n\n\n\n\n11. How many of your friends like Starbucks? \nFurther evidence of how Pages are more social with Timeline.\n\n\n\n\n\n\n\n\n\n\n12. A local twist\nHere, the Page of Manhattan's Magnolia Bakery shows how, for local businesses only, a map appears in the row of apps below the cover photo.\n\n\n\n\n\n\n\n\n\n\n13. ESPN's cover photo\nESPN's cover photo is an intriguing shot from the set of its iconic Sportscenter show.\n\n\n\n\n\n\n\n\n\n\n14. Baby's first show\nHere, ESPN highlights its first Sportscenter broadcast with a doublewide photo in its timeline.\n\n\n\n\n\n\n\n\n\n\n15. Livestrong's cover photo\nLivestrong chooses to make its logo the central theme of its Page cover photo.\n\n\n\n\n\n\n\n\n\n\n16. Starring an important message\nLivestrong starred this post that provides resources for people under emotional duress as a result of cancer. Starring it calls extra attention to the post by making it twice as wide as others.\n\n\n\n\n\n\n\n\n\n\n17. A Livestrong milestone\nOrganizations similar to Livestrong can highlight specific milestones, such as the opening of new services. This post celebrates the debut of Livestrong's Cancer Navigation Center.\n\n\n\n\n\n\n\n\n\n\n18. Meet the admin panel\nTimeline introduces a new format for administrators of brand Pages, and one that should be simpler to use.\n\n\n\n\n\n\n\n\n\n\n19. Getting to know you\nThe admin panel features notifications, analytics, messages and, yes, a help menu to ease your transition to the new set-up.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/27/facebook-timeline-brands-engagement/>