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"One of the biggest brands in the world, Budweiser, has finally launched a Twitter account in its name.\nThe brand, which had a little more than 600 followers Monday morning, is using the account to promote its upcoming Super Bowl ad, which will feature a Clydesdale foal:\n\nThis year's #SuperBowl star? Our new #Clydesdales foal \u2014 and we need help to name it. Tweet us ideas via #Clydesdales. twitter.com/Budweiser/stat\u2026\n\u2014 Budweiser (@Budweiser) January 27, 2013\n\nThe foal was born on Jan. 16 and will be featured in the brewer's Super Bowl ad, which was filmed when just seven days after its birth. The brand is asking fans to use the hashtag #clydesdales and is also promoting the effort on Facebook, where it has 3.7 million fans. \nThough this is the first Twitter handle using the Budweiser name, sister brand Bud Light launched an account last year, which currently has around 5,000 followers. Lucas Herscovici, VP of Digital at Anheuser-Busch told Mashable that the brand held off doing so until Twitter launched an age-gating mechanism. Like other marketers of alcoholic beverages, Budweiser is barred from marketing its products to consumers under the age of 21. \nImage courtesy of iStockphoto, swalls\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/01/28/budweiser-twitter/>