<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/sports/autoracing/helio-castroneves-wins-indianapolis-500-capping-a-perfect-may-on-off-track/1003981>