<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2013%2F01%2F31%2FDumb-Things-Said-to-a-PETA-Investigator.aspx%3FPageIndex%3D1>