<http://schema.org/headline>
"Brad Rock: Surf&amp;#039;s up for Aggie running back DeMartino"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.deseretnews.com/article/865592974/Brad-Rock-Surfs-up-for-Aggie-running-back-DeMartino.html>