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"G-Shockin' all the way from the country club to the nightclub takes finesse. Of course, it also helps if you've got Lego-obsessed designers Dee and Ricky Jackson looking after you, and they've worked their magic on Casio's latest GA110 wristwatch to craft this glorious clash of technology, water resistance, and primary colors. It might seem wild, yes -- but bear in mind these are the same guys that sell wearable Lego bowties. Interested? It'll hit stores next month for $130."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2010/06/12/casios-dee-and-ricky-g-shock-is-all-business/>