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"These creative, hard-hitting images are part of a campaign that has helped cut drunk driving accidents in China by almost one-third over the space of just one year.\r\n\r\nThe images and video below -- highlighted by\u00A0China Smack\u00A0--\u00A0combined with stricter policing, have seen the number of accidents involving drunk drivers fall to 17,700 between May and September 2011.\u00A0Although 231 lives were still lost in that time period, it was still a big improvement over last year.\r\n\r\nThis video appeared on national TV:\r\n\r\n\r\n\r\nTranslated from Chinese, the message on this image says, \u201CDriving after drinking is deadly\u201D:\r\n\r\n\r\n\r\nThe final image loosely translates as 'You will lose your mind when you are drunk - it\u2019s as dangerous as this animal'. It targets the suit-wearing, car-owning Chinese men who make up a significant portion of those who frequently drink and drive in the country.\r\n\r\nRoad safety is a big problem in China, as it is across much of Asia, and other countries would do well to adopt the direct approach used in China."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2011/11/28/these-images-helped-reduce-drunk-driving-accidents-in-china-by-one-third/>