<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/sport/2012/jan/02/shanaze-reade-bmx-rock-star"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/sport/2012/jan/02/shanaze-reade-bmx-rock-star?view=mobile>