<http://schema.org/about>
"From FishChoice's sustainable seafood finder to FishPhone's mobile seafood checklist, momentum seems to be building around more responsible fisheries management and consumption. (It's about time too!) Now students at Duke"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/walking-fish-students-pioneer-sustainable-seafood-program.html>