<http://schema.org/alternativeHeadline>
"Celebrate! Sephora has just opened a brand new store in Times Square, on 42nd street and Seventh Ave, and lucky me, I got to attend some of the fun! By far the most exciting part..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/times-square-sephora-opening-festivities>