<http://schema.org/target>
"http://www.otterbox.com/en-us/search?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.otterbox.com/en-us/htc2-one-realtree.html?dwvar_htc2-one-realtree_color=V1&cgid=htc-one-cases&start=1>