<http://schema.org/description>
"Twitter has been hard at work trying to surface more of the people, places and things that you really care about.  Trending topics has been a way to keep up with news, but they're not ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/06/12/twitter-tweaks-its-algorithm-to-better-tailor-trends-to-your-tastes/>