<http://schema.org/alternativeHeadline>
"For hardware startups like Pebble (maker of the Pebble smart watch) and Ouya (which makes the Ouya gaming console), Kickstarter has been the holy grail of funding mechanisms."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/102721/kickstarter-is-now-the-ultimate-way-to-launch-your-startup-without-giving-up-equity/>