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"There's nothing typical about Sony Ericsson's Pureness handset so why should details about its launch differ? Brand Republic, a magazine focused on advertising, quotes Sony Ericsson's director of marketing, Cathy Davies, saying that the low-spec'd (said to lack GPS, camera, WiFi, and gasp, a touchscreen) candybar with translucent display will go on sale in November for &amp;pound;530 at Selfridges and \"design museum shops.\" And if it wasn't already clear (get it?), SE says that it's positioning the device as \"an iconic niche product, not mass-market.\" In other words, Harrods shoppers need not apply.[Via Techradar and Pocket-lint]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/09/15/sony-ericssons-530-pureness-is-iconic-not-ironic/>