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"Love it or hate it, Facebook is one of the most viewed websites on the web. If you\u2019re a business hoping your ad will meet a lot of eyes, you could do worse than look to Facebook. \nWith multiple options for advertising available \u2014 whether via the News Feed or the righthand sidebar \u2014leveraging these options to optimize advertising is important for any brand. \nSee also: 5 Common Brand Messaging Mistakes by Marketers\nThe following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook\u2019s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network's impressive ad inventory. \nCheck it out to learn how FBX works and which Facebook real estate is best for your ad. \nDid you find this infographic helpful? Let us know your thoughts in the comments below. \n\nInfographic: MDG Advertising\nImage: iStockphoto, pressureUA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/08/15/facebook-exchange-marketing/>