<http://schema.org/description>
"The world is still coming to terms with the tragic loss of Apple co-founder Steve Jobs, many are making their way to their local Apple Store to pay their respects, tweeting messages ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2011/10/06/preorders-of-steve-jobs-biography-jump-41800-on-amazon-com/>