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"Depending on how you use Netflix, your monthly bill could be increasing this fall. Netflix announced Tuesday that it is turning its unlimited DVD and unlimited streaming services into two separate plans. \nCurrently, customers can take one DVD out at a time and watch unlimited movies online for $9.99 per month. Starting immediately, new customers will pay $7.99 per month to rent one DVD at a time by mail or $7.99 to stream movies online. Customers who want both services will pay both fees, for a combined total of $15.98 per month. That's a 60% rate hike.\nFor existing Netflix users, the changes go into effect on September 1.\nNetflix started experimenting with a $7.99 streaming-only plan in November. \n\"At the time, we didn\u2019t anticipate offering DVD-only plans,\" wrote Netflix VP of Marketing Jessie Becker in a blog post. \"Since then we have realized that there is still a very large continuing demand for DVDs both from our existing members as well as non-members.\"\nConsidering this demand, she wrote, it doesn't make financial sense for Netflix to offer DVD service as a $2 add-on to its streaming service. Nor does it satisfy the needs of people who only want to use Netflix's DVD service.\nHow does the new Netflix pricing affect you? Will you be dropping either the streaming or DVD service because of the pricing change?\nPhoto courtesy of Flickr, matthew393\nBONUS: Chronicling Netflix's Downturn, July to October 2011\n\n\nChronicling Netflix's Collapse\n\n\n\n\n\n\n\n1. Netflix Stock Hits All-Time High\n\n\nJuly 13, 2011\nNetflix stock more than doubled over the previous year, then increased by 15% in May to reach its last all-time high in July of $300.\n\n\n\n\n\n\n\n\n\n\n\n2.. Netflix Price Hike Takes Effect Today\n\n\nSept. 1, 2011\nNetflix cancelled its $9.99 combined streaming and DVD plan and separated the services into two separate $7.99 plans.\nPhoto courtesy of Flickr, matthew393\n\n\n\n\n\n\n\n\n\n\n\n3. Netflix Has Lost Half Its Value in Two Months\n\n\nSept. 19, 2011\nThe stock dropped 50% from its July 13 all-time high.\nNetflix Price Stock Chart by YCharts\n\n\n\n\n\n\n\n\n\n\n\n4. Netflix Apologizes to Customers &amp; Rebrands Its DVD Service\n\n\nSept. 19, 2011\nNetflix CEO Reed Hastings introduced Qwikster, the company that would take over its DVD service.\n\n\n\n\n\n\n\n\n\n\n\n5. Netflix Abandons Qwikster DVD Plan\n\n\nOct. 10, 2011\nRecognizing that Qwikster would end up \"making things more difficult\" for its customers, Reed Hasting announced that Netflix will forego DVD rebranding.\n\n\n\n\n\n\n\n\n\n\n\n6. Netflix Loses 800,000 Customers in Quarter\n\n\nOct. 24, 2011\nBy Monday Oct. 24, over 805,000 Netflix customers had cancelled their subscriptions due to the company price hike.\nImage courtesy of Flickr, Ross Catrow\n\n\n\n\n\n\n\n\n\n\n\n7. Netflix Stock Plummets 27% Following Earnings Report\n\n\nOct. 24, 2011\nDown to $85 share price from $300 this summer, Netflix's stock fell 27% following the announcement that it had lost 800,000 customers.\nNetflix Stock Chart by YCharts\n\n\n\n\n\n\n\n\n\n\n\n8. Netflix Stock Falls 37% as Subscribers Depart\n\n\nOct. 25, 2011\nBy premarket trading Tuesday morning, Netflix stock had fallen another 10% since the evening before.\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/07/12/want-netflix-dvds-streaming-thatll-be-16-a-month/>