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"James McQuivey, Vice President and Principal Analyst at Forrester Research, works with companies from a wide range of industries to help them understand the modern digital world. At The Next Web Europe Conference this week he gave a talk on how to\u00A0prepare for a world where your entire business can be disrupted overnight.\r\n\r\nAfter his talk, I caught up with McQuivey to find out more about the 'disruption of disruption'. If the word 'disruption' really grinds your gears through its overuse, don't worry \u2013 he addresses that too. You can listen to the interview below.\r\n\r\nDon't miss the rest of our coverage of TNW Europe Conference.\r\n\r\n\r\n\r\nThumbnail image credit: Julia de Boer"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/04/27/disruption-become-disrupted-forresters-james-mcquivey-tnw-europe-conference/>