<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/public-leaders-network/2011/jul/11/public-sector-smart-data-usage"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/public-leaders-network/2011/jul/11/public-sector-smart-data-usage>