<http://schema.org/about>
"Parents: want a quick 'n easy way to help turn your kids in to TreeHuggers? Help 'em learn their ABC's (\"FSC stands for 'Forest Stewardship Council'\") and botany and forestry (\"Birch trees grow for 30 years before they're harvested sustainably\") with"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/get-em-started-early-with-inmoderns-ecotots.html>