<http://schema.org/about>
"The other day I was cleaning our floors with a Swiffer, musing on how it probably wasn't the greenest option out there, and beating myself up for choosing convenience over"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/bathroom-design/why-my-swiffer-is-the-least-of-our-worries-prioritization-matters.html>