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"Global youth-focused media group VICE has acquired British style publication i-D, the company announced today. Following the acquisition, they will join up forces to create an online fashion channel, VICE president Andrew Creighton says:\r\n&amp;quot;We know digital, i-D knows style, and together we\u2019re going to give the world the gift of eye-catching, mind-blowing video-driven fashion content.&amp;quot;\r\nAccording to VICE, its own experience of transforming from a 'punk zine' into a 'digital powerhouse' makes it the right fit to boost i-D's online presence. On the other hand, it will be an opportunity for the company to expand into fashion content.\r\n\r\n&amp;quot;There\u2019s a huge void in video-driven fashion channels and this partnership will fill and dominate that void,&amp;quot; says Terry Jones, who founded i-D in 1980 after working for Vogue. Both Jones and his wife Tricia will remain partners and shareholders in i-D.\r\n\r\n\r\n\r\nStill, it is worth noting that the deal isn't only about online, and VICE says it will also seek to increase i-D's print circulation. Ultimately, its goal is to expand i-D's audience both online and offline. In addition, i-D\u2019s editorial and sales staff will continue to generate content for the media outlet and its video channel, which will cover both high-end couture and underground designers..\r\n\r\nThere's no doubt that both brands have lots in common - not only their mix of fashion and (street) culture coverage, but also their tone and target audience up to a certain extent. Unsurprisingly, their channel will feature original programming and explore the intersection of fashion with other disciplines such as music, film and design.\r\n\r\nImage credit: Lorena Cupcake on Flickr"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/12/18/vice-buys-british-style-magazine-i-d-to-expand-into-fashion-with-new-video-channel/>