<http://schema.org/description>
"It's been twenty months since we went hands-on with Nike's first FuelBand, a wristband that monitors and measures every movement you make.\r\n\r\nThe tracker also kickstarted Nike\u2019s efforts ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2013/10/30/hands-new-nike-fuelband-se-android-users-will-wait/>