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"Twitter finally added support for GIFs on Wednesday.\nWell, to be more accurate, Twitter supports GIFs that are converted into MP4 files. \nSee also: How to Post GIFs on Twitter\nWhatever the case, you can see looping videos on Twitter now! But only if you post them from Twitter.com first. And they don't actually start playing automatically.\nOk, so GIFs on Twitter aren't really that great yet. But boy! Brands sure do seem excited about it. \nMany of the usual suspects were quick to show they're hip to the GIF. Denny's, the brand with a Ph.D. in trolling Twitter, got predictably weird. Chronic over-compensator Red Bull tried to give viewers vertigo with its GIF. Even Oreo descended from its perch in the Twitter hall of fame to break out a conservative GIF.  \n\nnice http://t.co/baqcxHdOfc\n\u2014 Denny's (@DennysDiner) June 18, 2014\n\n\nGIFs are much better from 33,000 feet http://t.co/rl1LlupgaQ #SkyCombo http://t.co/vz3064FQ66 http://t.co/sYxgod4ITi\n\u2014 Red Bull (@redbull) June 19, 2014\n\n\nThis new #GIF phase of Twitter is really putting a new perspective on things. http://t.co/4DlFG6J6CR\n\u2014 Oreo Cookie (@Oreo) June 19, 2014\n\nAMC broke out the big guns (er, snot):\n\nA little GIF love for you from @TomHanks &amp; #BIG http://t.co/Jde4oUON27\n\u2014 AMC Theatres (@AMCTheatres) June 19, 2014\n\nAbsolut Vodka posted a GIF that kind of looks more like a product slideshow, but OK!\n\nIn case you hadn't heard, Twitter now supports GIFs. Thanks, Twitter! #partytime http://t.co/2JpGUvFbMS\n\u2014 Absolut Vodka (@AbsolutCanada) June 18, 2014\n\nEven Lipton Tea, a brand that is about as cool as a scalding hot cup of tea, tried to get in on the GIF action.\n\nGIFs now on Twitter? Oh yeeeeeeeeeeeaaaaaahhhhhhhh http://t.co/2ag2MDg3mJ\n\u2014 LIPTON\u00AE Tea (@Lipton) June 19, 2014\n\nArby's may have had the best GIF of the bunch, though we have no idea how a curly fry playing soccer will cause customers to make a single extra purchase from the chain.\n\nJust when you thought @Twitter couldn't get any better, now we can post a GIF of Curly Fries playing soccer. http://t.co/5XMK00sryk\n\u2014 Arby's (@Arbys) June 18, 2014\n\nHave something to add to this story? Share it in the comments.\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/06/19/twitter-gifs-brands/>