<http://schema.org/alternativeHeadline>
"Ditch the tyranny of daily showers! Are more people embracing a shampoo-free, deodorant-free lifestyle as the new clean?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/responsible-living/blogs/is-deodorant-free-the-new-green>