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"Norton appears to be branching out from standard security into reputation management. The company has introduced a new tool called Norton Top Search that lets you control the top search result for your name, for free.\nTo change your top search result, all you need to do is pick a URL that you would like to pop up first when people search your name. The form to do so, found here looks like this: \n\n\n\n\nAfter inputting your desired URL, Norton then shows you how the search result will eventually look:\n\n\n\n\nThen the site asks you to verify your identity via Facebook. After that, you receive the following message: \"Congratulations! Your online reputation is now protected. You will receive an email in a couple of days when your Top Search Result has been approved and published.\" Whether that will be the case remains to be seen. The program appears to use Google's AdWords to change the search results at no cost to the user. \nNorton isn't the only firm offering online reputation management tools, though. Google introduced another free tool called \"Me on the Web\" last year that claims to do the same thing. \nWhat do you think? Are you eager to control the search results for your name? Sound off in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/08/21/change-google-search-result/>