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"Video Search OptimizationYesterday, I missed the coverage of the first panel of the week, due to various reasons.  However last night at the SEMPO meeting, I saw my good friend David Carberry from Advertising.com, and he said he could give me his notes from the session.  I bolded some points for emphasis.  These are obviously in a pure notes-style, but I think there is some good information in there.  I think you will also agree with me that based on an overview of Dave\u2019s notes, not many things have changed in Video Search since the topic was discussed in Chicago last year. (See coverage of the 2005 video search panel.) Thanks Dave! Chris Sherman of Search Engine Watch &gt;&gt;&gt; Search Engine Land, as well as his company Searchwise was moderating, and Jon Leicht from Intuit spoke first.We see the Naming of the file \u2013 Video_3low bandwidth \u2013 this is a typical errorMeta Tool kit page content is crucial and video is the final and provide the engine with meta information in coding \u2013 if the video is encoded from one format to another mpeg to another the meta data is wiped \u2013 reinsert itMedia Meta Information copywriter keyword artist and title\n-\nSinging fish example \u2013 Title description and copyright in the content.  All media files \u2013 high bandwidth to make it convertibleBandwidth is less of concerned - Audience specific compression versus multiple versionsFile format less of an issue with uploading to Google and You TubeDiscreet Cleaner \u2013 media Cleaner MACSinging Fish \u2013 put the info in the same directory \u2013 make sure you have an RSS feed for Video \u2013 all the sites have easy to use formsVideo Dashboard and reporting available you can update any time and content \u2013 they also have reporting tabsPlays Video via Flash so uploading the format is not importantYou Tube allows for basic info along with the video Blinx allows for indexing of podcasts audio \u2013 speech recognitionIndexing Files based on the RSS feeds \u2013 making sure you have the best content and weed out the garbageVideo Site Map is crucialContent drives demand \u2013 people not searching for quality yet \u2013 everyone is experimenting and what is the best way to search and serve \u2013 Googtube  Category specific search engineEase of Upload will continue to dilute quality content Eric PaPczun \u2013 PerformicsShare of Video Streams \u2013 Myspace \u2013 20% - Yahoo 11% Youtube 9%54% of online users are consuming video\n72% News clientsVideo Consumption is moving from TV to Video Search Now is the Time to optimize your Video AssetsFlash Video players have issues with seeing the content Use keywords in the file nameCNN launched new news site and optimized it properly \u2013 get the video in the video directory to submit it in bulk and makes it easiesVIDEO SITE MAP \u2013 Call it the VSMSire map and Video site map in footer \u2013 cross link to other videos and keyword copy and multiple links Copywriters need to think about the engines and sometimes it is difficult teaching an old dog new tricksVideo Search is there for the taking.Gregory Markel from Infuse Creative Majority of the TV orgs have not partnered with the Engines -   \nTitles and descriptions need to be heavily visible \u2013 RSS feeds/media different ways to submit and it is the nature of the best \u2013 provides lots of competitive advantagesMeta Data is important some Engines use multiple format types \u2013 multiple file types  - Encode multiple file typesGo to You Tube and type in movie \u2013 and then type review of the content \u2013 watermark your video.  Conclude it with incentiveTracking and reporting is a nightmare \u2013 engines need better APIMySpace large number of views \u2013 Create multiple variations of video clips is it spam not really at this point \u2013 perform Video Searches for the Engines and the competition.PPC arbitrage \u2013 it\u2019s coming with Video \u2013 optimize from a paid title and description is importantIn fuse created a submissions tool for the engines with the news companiesTeensource.org submitted a video to many engines- half of the traffic came from Vsocial.com  find out what delivers the most traffic"^^<http://www.w3.org/2001/XMLSchema#string>
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