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"Sesame Street tweeted its way to a monstrous Internet win Wednesday afternoon. \nGrover took over Twitter duties to put a social media spin on the classic 1971 children's book, The Monster at the End of This Book: Starring Lovable, Furry Old Grover. The Twitter version played out in 29 tweets that you \u2014 and your kiddos \u2014 can read below.\nSesame Street also has an interactive version available on iTunes.\n\nThere is a MONSTER at the end of this Twitter conversation. twitter.com/sesamestreet/s\u2026\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: WHAT DID THAT SAY?\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: That tweet, did it say there was a MONSTER at the end of it?\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: It did? Well, please do not retweet that tweet!\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: YOU RETWEETED THE TWEET!\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: AAAAH!! twitter.com/sesamestreet/s\u2026\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: Listen, I have an idea.\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: If you do not retweet any more tweets, we will never get to the end of this twitter conversation...\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: ... and that is good, because THERE IS A MONSTER at the end of it.\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: (so please do not retweet this tweet!)\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: YOU RETWEETED IT AGAIN! twitter.com/sesamestreet/s\u2026\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: Maybe you do not understand. You see, by retweeting these tweets\u2026\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: \u2026 you bring us closer to the end of this Twitter conversation.\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: And there is a MONSTER there\u2026\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: \u2026 and I, furry, adorable old Grover, do not\u2014\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: WHY ARE YOU STILL RETWEETING?!!?! twitter.com/sesamestreet/s\u2026\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: You do not know what you are doing to me.\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: Now\u2026 stop retweeting, okay?\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: AAAAAAAAAH @wilw WHY DID YOU RETWEET THAT? twitter.com/sesamestreet/s\u2026\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: Okay.\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: One more retweet, and we will be at the end of this Twitter conversation.\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: And to remind you, there is a MONSTER at the end of it.\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: And we do not want monsters on Twitter, now, do we?\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: So please\u2026 please\u2026 stop retweeting!\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: Please?\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: Well\u2026 look at that. This is the end of the conversation and the only one here is ME! twitter.com/sesamestreet/s\u2026\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: I, lovable, furry old Grover am the Monster at the end of this twitter conversation!\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: And _you_ were so scared!\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\n\nGrover: (Oh, I am so embarrassed...)\n\u2014 Sesame Street (@sesamestreet) January 30, 2013\n\nImage courtesy of Flickr, 35168673@N03\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/01/30/sesame-street-grover-twitter/>