<http://schema.org/alternativeHeadline>
"IHOP is giving away free short stacks of pancakes on Feb. 28 and asking guests to make a donation to Children's Miracle Network Hospitals and other designated local charities."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/ihops-national-pancake-day-raises-money-for-childrens-charities>