<http://schema.org/description>
"Square is no longer satisfied with\u00A0just having businesses use its Square Reader to process credit card transactions. Now it wants to help businesses\u00A0offer online appointment\u00A0scheduling ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/08/11/square-introduces-appointments-system/>