<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/social-care-network/2012/jul/25/rise-social-care-e-services"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/social-care-network/2012/jul/25/rise-social-care-e-services>