<http://schema.org/description>
"US digital advertising spending is estimated to hit $37.31 billion in 2012, thanks to a growth of 16.6 percent, according to estimates by \r\neMarketer. The real interesting story, however, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/09/19/google-expected-take-back-display-advertising-lead-facebook-year-2/?awesm=tnw.to_m4b9>