<http://schema.org/alternativeHeadline>
"This gold shirt and its $250,000 price tag gave a businessman from Pune, India, his 15 seconds of fame last week."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/44547/meet-the-jeweler-behind-indias-latest-wealth-symbol-a-250000-gold-shirt/>