<http://schema.org/about>
"Mrs. Meyer's cleaning products are based on a simple, easy-to-follow mantra: keeping things clean is easy, you just need the right soap, and they believe to have created it. We've mentioned them before, and recently had the opportunity to put the mantra"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/organic-beauty/product-review-mrs-meyers-clean-day.html>