<http://schema.org/name>
"\u9752\u5C71\u30A8\u30EA\u30AB\u306E\u30DB\u30FC\u30E0\u30DA\u30FC\u30B8\u3092\u4F5C\u308A\u307E\u3057\u3087"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_01370454.html>