<http://schema.org/description>
"Now, search conferences have sessions named \"Reputation Management,\" in fact I have covered not one but two of these sessions at SES.  When we first talked about it, I named a post Out-Ranking Negativ"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/004022.html>