<http://schema.org/articleBody>
"    Imogen Poots stars in Sofia Coppola&amp;#039;s Marni at H&amp;amp;amp;M campaign.  &amp;quot;They really have their own look, it doesn&amp;#039;t look like anything else,&amp;quot; Sofia Coppola says of Marni in the behind-the-scenes look at the brand&amp;#039;s H&amp;amp;amp;M campaign. Coppola may as well be talking about herself, since anyone who&amp;#039;s seen Lost in Translation, Virgin Suicides or Somewhere could probably make an educated guess as to who directed the commercial below the jump. Coppola gathered a lucky group of attractive kids to splash around a house in Marrakech in honor of Marni&amp;#039;s collaboration with H&amp;amp;amp;M (which they&amp;#039;re marketing as Marni at H&amp;amp;amp;M instead of `for&amp;#039;). The director called the same casting team she uses for her movies, securing Imogen Poots\u2014whom Coppola compares to Marisa Berenson\u2014as the star with a supporting cast that includes Annabelle Dexter Jones (half sister to the Ronsons, girlfriend to Andr\u00E9 Saraiva), Liu Wen and Italian brothers Antonine and Nicolas Peduzzi. Like a mini-movie, there&amp;#039;s a party, a swim, and a bit of romance. Though Coppola&amp;#039;s not quite right when she says, &amp;quot;I&amp;#039;ve never really done anything around fashion&amp;quot;\u2014her design for Louis Vuitton hangs from the most famous shoulders\u2014what she&amp;#039;s done for H&amp;amp;amp;M does mark a new sort of advertising for the high street. The video&amp;#039;s more in line with promos filmed by Karl Lagerfeld at Chanel or the Journey clips from Vuitton. Like always, the viewer wants to be a part of Coppola&amp;#039;s world. This time, however, you can buy a bit of it in real life. Marni at H&amp;amp;amp;M hits select stores on March 5th. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/shopping/news/a8260/watch-sofia-coppola-for-marni-at-hm-36672/?src=global_footer>