<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/tv-and-radio/tvandradioblog/2014/jun/30/not-the-world-cup-edge-of-darkness"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/tv-and-radio/tvandradioblog/2014/jun/30/not-the-world-cup-edge-of-darkness>