<http://schema.org/headline>
"Lorillard Sees Red-Hot Sales of Its Blu E-Cigarettes"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2013-10-23/blu-e-cigarettes-help-lorillard-capture-half-the-u-dot-s-dot-market>