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"Adobe's social marketing platform,\u00A0Adobe Social, has been expanded to include integration with China's Twitter-like microblogging platform Sina Weibo.\r\n\r\nMarketers can post to Sina Weibo from a single interface in Adobe Social that also supports Facebook, Twitter, LinkedIn, Google+ and YouTube, Adobe announced today.\u00A0This move marks a closer alignment with audiences in China, and could encourage marketers to use Adobe Social more actively.\u00A0As part of\u00A0Adobe\u2019s Marketing Cloud, the social solution was set up to enable marketers to not only listen to conversations taking place about their brand, but also to engage and execute campaigns.\r\n\r\nBill Ingram, vice president of Adobe Social and Adobe Analytics, says:\u00A0\u201CExpanding the global capabilities of Adobe Social ensures that social marketers can better reach and engage with the right customers across geographies.&amp;quot;\r\n\r\nAdobe Social has also been upgraded with a slew of new features which include sending tweets by country, advanced search capability across all major social networks, as well as improved moderation. Here is a list of the features that have been rolled out:\r\n\r\n\tTweet delivery by country\u00A0\u2013 Marketers can now geo-target tweets by country, region and city.\r\n\tSocial Author Attribution\u00A0\u2013 Through integration with Adobe Analytics, marketers can identify key influencers on Twitter, Pinterest, Tumblr and YouTube who are driving conversions and influencing key business metrics.\r\n\tYouTube Analytics, Publishing and Channel Management\u00A0\u2013 Marketers can\u00A0customize metadata and track 30-plus metrics at the channel and video level.\r\n\tListening Rule Builder\u00A0\u2013 The listening rule builder lets marketers make advanced queries across all major social networks and thousands of blogs to capture more relevant types of social conversation.\r\n\tEnhanced Moderation Support\u00A0\u2013 The moderation tool has been simplified so marketers can manage inbound content from all supported social platforms via a single interface.\r\n\r\nHeadline image via Ian Usher / Flickr"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/11/12/adobes-social-marketing-platform-gets-updated-now-lets-you-post-to-chinas-twitter-sina-weibo/>