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"FacebookPinterest\n\nEver stolen one of your dad's perfectly broken-in T-shirts? Well, Pops can take the lock off his dresser now. Just stock up on Alternative Apparel's tees, which are every bit as butter-soft, but slim-fitting and pit-stain-free to boot. Order online or, if you're looking for an excuse to hit the beach, head for the company's first outpost, opening this month in Venice, California. Store designer Danny Gonzales says he sandblasted the patina off a 1920s bungalow, proving that the best way to improve anything is to beat the crap out of it.\n\nAlternative, $40.\n\n\u2014Jon Wilde"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/the-softest-tee-money-ever-bought>