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"   Photo: Courtesy of H&amp;amp;amp;M   The Isabel Marant for H&amp;amp;amp;M collaboration, easily one of the most hotly anticipated designer tie-ups to hit the fast fashion scene in quite some time, doesn&amp;#039;t land in stores until November 14. But the party got started early last night in Paris, where the brand celebrated the launch of the collection with an over-the-top bash, the likes of which has become de rigueur for the Swedish retailer (like that time H&amp;amp;amp;M rented out a dilapidated old mansion for Margiela for H&amp;amp;amp;M, or the time Prince performed at the Versace for H&amp;amp;amp;M launch). January Jones, Freida Pinto, Audrey Tautou, Olga Kurylenko, and countless gorgeous French It girls and models showed up for the fete. &amp;quot;I love her clothes and I think it&amp;#039;s really cool she&amp;#039;s doing a line that&amp;#039;s accessible to everyone through H&amp;amp;amp;M,&amp;quot; January Jones told us. While Jones may look more familiar in her 1960s full-skirted, Betty Draper garb, in real life, she&amp;#039;s a fan of Marant&amp;#039;s casual style and of H&amp;amp;amp;M&amp;#039;s affordable wares. &amp;quot;I just love how easy it is wear [Marant&amp;#039;s] clothes\u2014they&amp;#039;re cool and bohemian and easy,&amp;quot; she told us. &amp;quot;You can tell she&amp;#039;s a woman designing for women.&amp;quot; She went on to confess that she shops at H&amp;amp;amp;M &amp;quot;all the time.&amp;quot; When prodded about the lovely (and expensive) designer looks she wears out to events she said, &amp;quot;Well, yeah, they send me stuff for free. I don&amp;#039;t want to spend a lot of money\u2014especially on daytime wear.&amp;quot;  Freida Pinto, decked in a short, ruffled mini skirt and the embroidered jacket everyone will be lusting after, reveled in the comfort of her fringed boots: &amp;quot;Girls are known to wear the most uncomfortable shoes but these are very comfortable so thank goodness for that.&amp;quot;    Photo: Courtesy of H&amp;amp;amp;M   Marant&amp;#039;s cool combined with H&amp;amp;amp;M&amp;#039;s budget resulted in a transformed Tennis Club de Paris, a venue fashion folks know as the spare and rather sterile home of C\u00E9line&amp;#039;s runway shows. Last night, it became a French street scene from the &amp;#039;90s (when Marant launched her own label). There was an \u00E9picerie stocked with fruits, vegetables, gummy snacks (the Haribo-fiends were thrilled), chocolate treats (I was thrilled), and chilled sodas. All the better to fuel multiple dizzying, stumbling laps around the roller skating rink nearby. Add to that a giant dance floor with a larger-than-life discoball surrounded by neon street signs, a more intimate bo\u00EEte for the smokers (this is Paris after all), and food stall vendors handing out hotdogs, hamburgers, and french fries (apropos given Marant&amp;#039;s love of Americana). &amp;quot;We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza: This is how I see my work,&amp;quot; Marant said. &amp;quot;I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA.&amp;quot;  Guests were also afforded the chance to shop (read: attack) the collection early. While party-goers were only allowed to shop during designated times, a frenzy still ensued. One girl sobbed as she made her way into the store. (Really.) And while shoppers frantically grabbed for embroidered jackets, lace-up leather pants, chunky knits, and flimsy ruffled mini skirts, the music shifted. A live act had replaced the DJ. It was none other than Grandmaster Melle Mel, of Grandmaster Flash and the Furious Five, along with the Sugar Hill Gang, riling up the crowd. They kicked off the set with Sugarhill Gang&amp;#039;s &amp;quot;Apache (Jump On It)&amp;quot; and everyone &amp;quot;jumped on it&amp;quot;\u2014they jumped on those coveted Isabel Marant for H&amp;amp;amp;M clothes and then onto the dance floor until the wee hours.   Photo: Melle Mel of Grandmaster Flash, Wonder Mike, and Master Gee; Photo: Courtesy of H&amp;amp;amp;M Earlier that day, while presenting the collection to a small group of international press, Marant relayed a story about being recognized in the airport. &amp;quot;I don&amp;#039;t want to be a rock star,&amp;quot; she lamented. Given last night&amp;#039;s turnout and the thousands of euros spent at the pre-shop, Marant may just have to embrace her rock star-status.   Olga Kurylenko, Audrey Tautou, Alice Dellal; Photos: Courtesy of H&amp;amp;amp;M "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a23915/isabel-marant-hm-paris-party/>