<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/en/kodak/gkttn/hoteldetail?ratePreference=IKREC&cm_sp=IMMerch-_-6C2_US_en-_-LPExtraCreditPromo_SmokyMtn.html>