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"Apple usually refrains from attacking its rivals in ads these days, but the company has made an exception for Earth Day.\nA full-page ad in some newspapers on Tuesday invited competitors to copy its sustainability strategy the way they mimic the brand's designs:\nSee also: Apple v. Samsung Trial: 5 Things You Need to Know\n\nApple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'. pic.twitter.com/RNbgBNtjHZ\n\u2014 David McClelland (@DavidMcClelland) April 22, 2014\n\n\u00A0\nApple also overhauled its website for Earth Day with a similar image:\n\nApple.com on Earth Day. Image:  AppleThe ad comes as Apple is in the midst of a lawsuit with Samsung over mobile patent claims. The case looks at patents surrounding Apple's iPhone 4S and Samsung Galaxy Nexus III devices. Samsung faces damages up to $930 million. The late Apple cofounder Steve Jobs also charged back in 2011 that Google's Android operating system stole features from Apple's iOS.\nThis latest execution appears to be part of Apple's \"Better\" campaign, which the company introduced earlier this week. That effort features a 90-second film narrated by Apple CEO Tim Cook outlining the company's efforts to reduce its carbon footprint, including using less packaging, recycling products and building data centers powered by solar energy.\nThe Earth Day push comes a month after a Greenpeace report on the technology sector, \"Clicking Clean,\" singled out Apple for \"significant improvements in their energy transparency\" and called it \"the most improved company\" in the annual report.\n\n\nYouTube's Most-Shared Ads of March\n\n\n\n\n\n\n\n1. Wren Clothing: First Kiss\n\nShares: 1.44 million\nThe viral video that spawned a thousand sequels racked up nearly 2.5 million views on YouTube in the first 24 hours. It became even more buzzworthy when it was revealed to be a viral marketing stunt featuring actors and models -- people experienced in the art of kissing strangers and making it look good.\n\n\nVideo: YouTube, Tatia PIlieva\n\n\n\n\n\n\n\n\n2. Save The Children: Most Shocking Second a Day\n\nShares: 866, 365\nThis unforgettable video by the UK arm of Save The Children gives the \"one second in a day\" video trope a terrifying twist. It depicts a young British girl whose life transforms from family gatherings and innocent playtime to a harrowing struggle to survive. The message of the video: \"Just because it isn't happening here, doesn't mean it isn't happening.\"\n\n\nVideo: YouTube, SaveTheChildrenUK\n\n\n\n\n\n\n\n\n3. CoorDown: Dear Future Mom\n\nShares: 718,900\nCoorDown, an Italian advocacy group for children with Down syndrome, released this touching video in honor of World Down Syndrome Day, in which 15 children comfort a mom-to-be who learns her child will have Down syndrome.\n\n\nVideo: YouTube, CoorDown\n\n\n\n\n\n\n\n\n4. Pepsi Max With Jeff Gordon: Test Drive 2\n\nShares: 423,204\nWhen a reporter questioned the veracity of Pepsi's original test drive stunt, the brand -- and NASCAR racer Jeff Gordon -- decided to put him in his place.\n\n\nVideo: YouTube, Pepsi\n\n\n\n\n\n\n\n\n5. Samsung: Galaxy S5 Official Hands-on\n\nShares: 384,551\nSamsung fans were clearly raring for a first look at the new Galaxy S5, as evidenced by the 3.1 million YouTube views this hands-on demo received...\n\n\nVideo: YouTube, Samsung Mobile\n\n\n\n\n\n\n\n\n6. Samsung: Galaxy S5 Official Introduction\n\nShares: 342,962\n...not to mention the 23 million views racked up by the official product introduction.\n\n\nVideo: YouTube, Samsung Mobile\n\n\n\n\n\n\n\n\n7. Failte Ireland: St. Patrick's Day 2014 -- #IrelandInspires\n\nShares: 224,495\nThere's more to Ireland than St. Patrick's Day. That's the message behind \"Ireland Inspires,\" a tourism video created by the Department of Foreign Affairs and Trade of Ireland and F\u00E1ilte Ireland, which showcases the nation's countryside, history and industry, set to an Irish folk artist's cover of \"Higher Love.\"\n\n\nVideo: YouTube, FailteIrelandTV\n\n\n\n\n\n\n\n\n8. Chanel: Coco Mademoiselle -- She's Not There\n\nShares: 214,089\nThis video for Chanel's Coco Mademoiselle fragrance stars Keira Knightley as an elusive, fashionable woman who turns men's heads and knocks them out.\n\n\nVideo: YouTube, CHANEL\n\n\n\n\n\n\n\n\n9. Edeka: Supergeil\n\nShares: 152,017\nThis music video spoof by German supermarket chain Edeka is, um, creative. We'll give it that.\n\n\nVideo: YouTube, EDEKA\n\n\n\n\n\n\n\n\n10. Durex: #TurnOffToTurnOn\n\nShares: 131,471\nCondom manufacturer Durex celebrated Earth Day by reminding tech lovers to turn off their gadgets and snuggle up to their significant others instead.\n\n\nVideo: YouTube, Durex Earth Hour\n\n\n\n\n\n\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/04/22/apple-earth-day-trolling/>