<http://schema.org/about>
"We remember when there were so many kids toys around the house that you just wanted to go out and bury them all. (Now it is shoes and purses) Here is a squeaky latex toy that lets you do just that-  \"If and when you get tired of looking at your"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-home/plant-me-pets.html>