<http://schema.org/headline>
"These &amp;lt;em&amp;gt;Super Mario Bros.&amp;lt;/em&amp;gt; transit maps will take your commute to the next level"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/these-emsuper-mario-brosem-transit-maps-will-take--95991>