<http://schema.org/alternativeHeadline>
"I notice most news anchors keep their suits buttoned while sitting behind their desks. But Matt Lauer on the Today show never does. I anchor a local morning newscast. Is one way more proper than the other?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/news-anchor-button>