<http://schema.org/description>
"Shops that invent their own manufacturing technology not only give themselves a competitive advantage, but they may also come up with a commercial product line. This handheld wireless data collector/transmitter developed by ITAMCO is the most recent example I\u2019ve encountered."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/blog/post/shop-develops-its-own-wireless-data-device>