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"I don't blame you for not understanding. Having been subjected to countless such annoying invitations, I can tell that this phrase is a slightly more upscale version of \"No shirt, no shoes, no service.\" More or less, one can assume that jeans, T-shirts, and sneakers are not encouraged under urban-chic guidelines. But in this land of enforced casualness, the phrase might be interpreted by some as clean jeans, T-shirt, and sneakers. I miss the old days of formal, black tie, black tie optional, and casual. You have to admit that the concept urban chic is funny. What if it said \"rural chic\"? I guess you'd wear black overalls."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/urban-chic-attire>