<http://schema.org/description>
"For hardware startups like Pebble (maker of the Pebble smart watch) and Ouya (which makes the Ouya gaming console), Kickstarter has been the holy grail of funding mechanisms. It provides a\u00A0way for fledgling companies to rack up millions of dollars in seed funding without giving up an iota of ownership. Tech startups that fund their..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/102721/kickstarter-is-now-the-ultimate-way-to-launch-your-startup-without-giving-up-equity/>