<http://schema.org/articleBody>
"Adobe Systems Incorporated announced yesterday that they have signed a definitive agreement to acquire  Scene7, a software company enabling websites to have real-time rich media, for an undisclosed amount. The deal is expected to be completed near the end of this month.\nAdobe plans to offer and expand Novato, California-based Scene7's interactive publishing services along with their own flagship technologies, which will soon include their Apollo platform. The majority of Scene7's employees will be joining Adobe, and their CEO Doug Mack will take the position of vice president, Creative Solutions Services at Adobe.  Existing Scene7 clients include Amazon, Sears, Macy's, Levi Strauss &amp; Co., Zillow, Anthropologie and QVC. \nPrevious Scene7 investors include Moore Capital Management, Hearst Interactive Media, Weston Presidio, and others.  This acquisition will allow Adobe to increase their offerings and build on the Scene7's robust platform. Adobe, a recent winner of multiple Webby Awards, will need to stay competitive with Microsoft, whose Silverlight technology is in direct competition with Adobe.  In other recent news, Adobe has made their Adobe Flex SDK an open source offering under the Mozilla Public License.\n[via original source, Scene7]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/05/04/adobe-scene7/>