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"  Rapper/entrepreneur 50 Cent and MTV&amp;#039;s Snooki graced the floors of CES today, adding to the pumping bass of Las Vegas. I talked with each of them about their headphone lines to find out how they fit into the growing slew of celebrity-endorsed audio products. This is 50&amp;#039;s third CES, and he&amp;#039;s here to show off the SMS by 50 headphones he and SMS Audio launched last fall. 50 is a thoughtful businessman, and he stressed how important his hands-on involvement in the headphones&amp;#039; development is to their success, and to getting them to stand out in a crowded field. For his wireless headphones, he decided against Bluetooth, he told me, since it wasn&amp;#039;t reliable when he began designing the line. Instead, he chose Kleer to wirelessly beam music. The brightly colored cans, which run from $100 to $400, are durable, too; SMS says its special polymer blend makes them stronger than almost anything else out there (that means you, Dre). The headphones appeal mostly to hip-hop listeners, but 50 promises they make all kinds of music sound good. That&amp;#039;s important for hip-hop anyway, he says, since so much of it is based on samples from all sorts of genres. Next up: bringing that sound to portable speakers, and adding to the headphone line with a waterproof model\u2014perhaps using HzO, the waterproofing coating we covered earlier, and something that caught 50 Cent&amp;#039;s eye on the CES floor.      Snooki hopes to occupy the other end of the celebrity-branded headphones spectrum\u2014the part that&amp;#039;s not born of street style but of Snooki&amp;#039;s own bedazzled, feathery, and animal-printed look. Her foray into audio comes thanks to iHip, a company with a booth full of bodyguards three times the size of the Jersey Shore star, plus rack after rack of glittery headphones (that have no announced release date or price). I talked to Snooki in the middle of a throng of rabid superfans positioning themselves in line for autographs. She told me she wants headphones that don&amp;#039;t just play music, but also make you look good, too. Her earbuds, for instance, double as clip-on earrings of a sort. The most eye-catching of her line is a completely jewel-covered pair. So the inevitable question is, Snooki or 50? It&amp;#039;s a matter of style vs. substance. You get to decide which is more important to you. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/technology/audio/a8620/50-vs-snooki-ces-celebrity-headphone-showdown-14962814/>