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"Quarterlife, a professionally-produced Internet television drama created by the Emmy-Award-winning writer-director team of Marshall Herskovitz and Ed Zwick, is soon set to have its broadcast television debut.\nAnd while the plan thus far has been to air the drama the night of February 26 on NBC, both the network and the Viacom\u2019s cable-TV-based entity MTV have decided to strike a temporary relationship of their own, according to a Reuters report released this morning.\nTheir newly announced deal enables MTV to present Quarterlife\u2019s first televised premier the afternoon of February 26, and will continue along on such a schedule through the remainder of the series.\nAll in all, a relatively small and uncompelling bit of news, but this partnership made in advance of Quarterlife\u2019s presentation via traditional broadcast methods may provide the show an added boost to its audience numbers, which, for the past several weeks of its Web-only schedule, has not proven as fruitful as some might have expected. Whereas the drama began its run at a rather impressive 1-2 million alleged Episode 1 views, the loyalty of its following has been steadily waning. The average viewership per episode released is now said to be somewhere between the mid-five-figure to low-six-figure mark.\nLooking at the show\u2019s statistical history in a chart published late last year by NewTeeVee, the impression of significantly decreased interest in the show may indeed be a rough-but-accurate assessment.\n\n\n\n\nCan NBC and MTV\u2019s join effort turn Quarterlife\u2019s fortune\u2019s around? It\u2019s hard to say. Having been a regular viewer since the show launched online, the substance of the drama seems to straddle the fence of edginess and inventiveness on one side, and bearing the burden of a stale plot line on the other. Will TV viewers look past the latter to stick to the former? Only time will tell. I suspect acceptance will be less than sensational.\n(Credit: Chart Source: NewTeeVee) "^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/02/14/quarterlife-broadcasting-mtv-nbc/>