<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/sports/hockey/lightning/mike-smiths-goaltending-marty-st-louis-goals-lift-tampa-bay-lightning-past/958077>