<http://schema.org/description>
"Get your very own Daryl&amp;#039;s necklace!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/pop-culture/2012/07/400-zombies-died-to-bring-you-this-the-walking-dead-fps-schwag-at-comic-con>