<http://schema.org/about>
"Today is Ben &amp; Jerry\u2019s annual free cone day, and you have permission to indulge in this socially responsible treat."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/where-to-get-your-free-ben-jerrys-cone>