<http://schema.org/contactType>
"customer service"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.firebox.com/basket/giftvouchers?value=25&voucher_message=Thought%20I%20would%20treat%20you%20to%20some%20Instagram%20Chocolate%20from%20Firebox.com>