<http://schema.org/description>
"There is one statistic that makes J.C. Penney\u2019s current sales predicament clear: the retailer makes less than one half the proceeds of Gap per square foot of floor space..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/stock-analysis/is-j-c-penneys-stock-a-buy-with-these-apple-esque-changes.html/>