<http://schema.org/description>
"One of the most widespread misconceptions I encounter when talking to people about the current state of the web is that this is pretty much it. People can't imagine some service ever ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2012/04/16/when-youre-finished-changing-youre-finished/>