<http://schema.org/headline>
"#NBCFail: spoilers feed prime time, &amp;#8216;silent majority&amp;#8217; happy, NBC says"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2012/08/02/nbcfail-spoilers-feed-prime-time-silent-majority-happy-nbc-says/>