<http://schema.org/articleBody>
"Here's the first thing you may notice about the new Facebook \u2014 the word \"Facebook\" doesn't appear anywhere on it. Just one blue-on-white, lowercase \"f.\"\nIt's indicative of a couple of things \u2014 first of all, Facebook is so famous it doesn't need to use its full name any more. Secondly, the company has a new religion: make the design as clean as possible. Remove all unnecessary pixels (and yes, the company talks about it in pixel-level terms). Get Facebook out of the way of your Facebook experience.\nSEE ALSO: Facebook Unveils a Radically Redesigned News Feed\n\n\"We wanted to remove all the chrome from Facebook,\" software engineer Chris Struhar told Mashable after the event. And he wasn't talking about the Google browser. (Indeed, folks at Facebook were strenuously avoiding any usage of the G-word Thursday, possibly because of the design's similarity to Google+.)\nStruhar was using a web nerd term to describe the chrome fins on the Facebook car: the details, the frames, anything that wasn't Facebook stories and pure, gorgeous white space. \nOf course, if you were paying attention to the details of the News Feed event, you'll notice the paradox here: at the same time Facebook got simpler, it also got more complicated. \nInstead of two options for how to sort your News Feed \u2014 \"Top Stories\" and \"Most Recent\" \u2014 Facebook now offers a dizzying seven options. \nYou get regular old News Feed (the equivalent of Top Stories, sorted by the Facebook algorithm), \"All Friends\" (headed up by a photo with a selection of friends in it), \"Following\" for the Pages and public figures you follow; \"Photos,\" \"Groups,\" \"Games,\" \"Music\" and your old friend \"Most Recent.\" \nIn fact, you get even more options than that. Click on \"see all\" and you'll be able to view your News Feed by your location, or only people you follow at your work place, or only people in your high school, and so on.\nAll in all, I counted 20 ways to view my News Feed. Your mileage may vary.\nHow much of this will you use? It's a fair question. In talking to Facebook employees who've been playing around with the new design internally for months, I've heard much the same thing: their browsing habits didn't change. \nIf they preferred the passive browsing of the \"Top Stories\" algorithm before, they're not really drilling down into the multiplicity of News Feed options. If they were the kinds of Facebook users who set up dozens of Lists before, then those kinds of options are closer to their fingertips. \nSEE ALSO: How to Get the New Facebook News Feed ASAP\n\nOne feature that seems to receive a universal thumbs-up: the fact that multiple friends posting the same story all appear together now, their faces down the left hand side. Facebook tells us the sorting of friends is by the ones who posted it most recently \u2014 so if you want your face to show up on friends' Timelines more, you may want to hold back on posting that hot news story until everyone else has done it.\nHere's the other thing about the redesign: it represents the triumph of mobile. Facebook was quite clear on that point: the mobile design came first, and the web design followed it. \nMobile users won't see so much of a change. Web users may wonder what the heck this black bar down the left hand side is. In mobile and tablet configurations, you have to pull from the side to reveal this bar, which contains all your apps and everyone you can currently chat with.\nBut on the web, you can't remove the black bar. You're stuck looking at those apps and friends, which Facebook hopes will lead to more real-time conversations on the site. \n\"Get ready for messages from older friends on PCs you haven't heard from for a while,\" said Chris Cox, Facebook's vice president of product. \nSEE ALSO: What Do You Think of the New Facebook News Feed?\n\nOn balance, then, this may be the familiar Facebook redesign shuffle: two steps forward, one back. You may love the new large photos but hate the black bar. Or you may love the fact that all your friends who posted the same story are grouped together now, but find yourself terribly confused by dozens of News Feed options.\nEither way, Facebook has once again displayed its characteristic restlessness. That new one-letter logo seems to say it all: f that old design. And f anyone who doesn't like the new one.\nHow the f are you feeling about these changes? Let us know in the comments. \n\n\nFacebook News Feed Event\n\n\n\n\n\n\n\nMark Zuckerberg\n\n\n\n\n\n\n\n\n\n\n\nOld news feed\n\n\n\n\n\n\n\n\n\n\n\nSharing stats\n\n\n\n\n\n\n\n\n\n\n\nNew news feed\n\n\n\n\n\n\n\n\n\n\n\nNew way to view shares\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nNew profile photos\n\n\n\n\n\n\n\n\n\n\n\nNew Pinterest display\n\n\n\n\n\n\n\n\n\n\n\nMusic stream\n\n\n\n\n\n\n\n\n\n\n\nNews stream\n\n\n\n\n\n\n\n\n\n\n\nNew mobile and desktop view\n\n\n\n\n\n\n\n\n\nImage via David Paul Morris/Bloomberg via Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/03/07/facebook-news-feed-change-clean/>