<http://schema.org/articleBody>
"TubesNow didn't quite make it, but there's a new guy on the scene that looks to operate under the same premise (sharing media with friends in a buddy-system environment).  There's one thing that works really well with YouTube content, and that's its shareability.  The ability to share that video content within the YouTube network, amongst friends and across websites is key to YouTube's success, and has become a standard in its own right (all hail the widget).  What YouTube does to enable such shareability is encode the video upon its being uploaded to the site.  \nNow theoretically, take a system like TubesNow, or more familiarly like AIM, and combine it with the standardizing power of YouTube, and you've got DoubleTwist.  This new site is offering a downloadable application that looks to quickly convert files to become standard in a way that they can be shared amongst friends, regardless of their device.  That means cell phones of all makes and variations, game consoles, set-top boxes, computers, etc.  Well, there is one catch: DoubleTwist won't have support for Macs for another couple of months.  But you get the idea.  \nWhat's good about DoubleTwist is that it's operating from a concept that content should be standardized in a manner that's device and system agnostic, making content shareable in ways that would otherwise have been more discouraging or down right impossible.  It's a concept that makes perfect sense, and it's one that's being slowly integrated on various levels.  \nIn learning about DoubleTwist, I actually thought back to a conversation I had with Anu Kirk over at Rhapsody where he envisioned a world in which your digital music was made available to you from any device: your television, your cell phone, your computer, your mp3 player.  That's quickly becoming a reality, as Rhapsody can now be accessed through your TiVo set-top box, your MOG account, and countless other accounts you have lurking out there.  Why not have more syncing options for your personal media files?  Why not share content from the web to your PSP?  \nThere's a good amount of backend development required to halfway achieve such a feat, so in DoubleTwist's efforts to \"standardize and sync\" all of your personal media, the project could quickly become massive, and prove an alternative for things like online \"desktops.\"  But it will be its integration and distribution strategies that I will be most interested in witnessing, as making such content available in practical manners, especially for sharing purposes, is further developed."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/02/18/doubletwist/>