<http://schema.org/target>
"http://www.otterbox.com/en-us/search?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.otterbox.com/en-us/ipad-air/defender-series-shell/apl2-ipad-air-shell.html?cgid=ipad-air-cases&start=3&dwvar_apl2-ipad-air-shell_color=1040>