<http://schema.org/about>
"This just in from the you-couldn't-make-this-stuff-up-if-you-tried department.  A new website designed by npower, a British electric company, is recruiting children using games, badges and cartoons to enlist as \"Climate Cops\"; their duties are to"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/child-climate-cops-way-way-over-the-top.html>