<http://schema.org/alternativeHeadline>
" When Rupert Murdoch split his vast media empire in two earlier this year, the question was whether his beloved newspapers would be able to survive\u00A0without the support of his booming film studios and television stations."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/160375/news-corp-will-use-storyful-for-citizen-journalism-and-cat-videos/>