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"LoveFilm will no longer offer video game rentals to new customers. The Amazon-owned rental firm is phasing out game rentals in order to focus on TV and film content.   &amp;quot;We are no longer offering games rental packages to either new customers, or those who wish to change from a non-games package,&amp;quot; reads the LoveFilm FAQ. &amp;quot;In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it.&amp;quot; The new policy reportedly came into effect last month, and has been linked with the industry&amp;#039;s shift towards next-gen consoles. LoveFilm is currently available on Xbox 360, PS3, Wii and Wii U, and will be available on both Xbox One and PS4 when the consoles launch later this year. Amazon recently issued an improved LoveFilm Instant streaming app for Microsoft&amp;#039;s Xbox 360. The newly-updated service now features popular functions including the Watchlist, an improved search function, a recommendation engine and an optimised user interface. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a494930/lovefilm-scraps-video-game-rentals-offer-to-new-customers/>