<http://schema.org/description>
"Bit.ly, a leader in the commoditized link shortening space, lost its CEO today. In an oddly terse statement, the company announced on its blog that its leader,\u00A0Peter Stern, has stepped ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/03/11/link-shortening-company-bit-lys-ceo-peter-stern-has-resigned-from-the-company/>