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"Even if you're the ultimate hybrid project manager/content creator and community-engager, reality is, you'll probably develop Community Manager Multi-Personality Disorder (CMMPD)* at least once in your career.  \n*We totally made this up.\nSEE ALSO: 7 Fantastic Calendar Apps To Keep You on Schedule\n\nIn my years managing communities for companies ranging from teeny startups to global soda and makeup brands, I learned one thing very quickly: Establishing systems and using the right tools early on can save your sanity (and your laptop\u2019s RAM).\nHere are six tips and tricks in my medicine cabinet for achieving social media vitality.\n1. Pain: So many accounts, so few browsers, so slow Internet speed.\nEvery day, we log in to our Facebook, Twitter, Tumblr, Instagram, Pinterest and Tumblr accounts, our work email, Google Drive and our internal communities, not to mention those of all our clients. We open our desktop versions of Tweetdeck, Twitter clients for Mac, Chrome for our personal accounts, Safari for our brands\u2019 accounts and Firefox for our work accounts. Twenty minutes later, mid-tweet: not one applications is responding.\nRemedy: Behold, Chrome profiles. Create as many Google Chrome profiles as you need \u2014 one for work, personal stuff and each client \u2014 and you\u2019re free to toggle among multiple accounts at once. Each is fully customizable with account-specific bookmarks, Chrome apps, saved passwords and more. No need to use Chrome\u2019s \u201CIncognito\u201D mode or multiple browsers at once.\n2. Pain: You can\u2019t find a buried document, and you keep opening the wrong version.\n\nYour desktop is a mess, your download folder is bursting at the seams and your \u201Corganize screenshots later\u201D folders (come on, every community manager is guilty of this) are about as useful as a junk drawer.\nRemedy: Download FoundApp. Immediately. FoundApp simultaneously searches all basic file types in your folders \u2014 Dropbox, Evernote, Google Drive and Gmail attachments (even the ones you never downloaded).  My favorite feature is preview, which allows you to easily scroll and view each document without having to open it. (Fingers crossed that its January YouSendIt acquisition doesn\u2019t make it another Sparrow.) \n3. Pain: Photo fatigue.\n\nCross-posting Instagram photos to Twitter is a time-suck, and Instagram photos take up too much space on your phone. Any community manager knows that time and space are of the essence. And so is seamlessly optimizing content for each social platform. \nSEE ALSO: 12 Most Clich\u00E9 Photos on Instagram\n\nRemedy: With IFTTT (If This Then That), you can literally put the Internet to work for you. Use one of its pre-created recipes, or make one of your own to cut down on social media cooking time. Two recipes I love: auto-publish Instagrams as Twitter pictures, and save tagged Facebook photos to Google Drive or Dropbox. IFTTT currently support 62 platforms, which means options are endless. \n4. Pain: Creating an actionable to-do list just isn\u2019t happening.\n\nNo matter how many to-do list apps we try, there is still something special a colorful Sharpie and a notebook. Many times, the action of writing solidifies memory. When you\u2019re juggling communities for several brands, the key is how you define and prioritize each action item.  Remedy: Snag an Action Method notebook from Behance. Each page feels like a blank slate, organized just like a digital note-keeper: date, action items, project titles and even a \u201Cbackburner\u201D section. Action Method offers a digital version, but I\u2019m sticking to pen and paper for now.\n5. Pain: You can't see your Tumblr post in the context of your brand\u2019s custom theme before publishing.\n\nGetting a true feel for a concept in social media can be challenging if you don\u2019t display it in context. An Excel sheet full of pasted images and suggested copy just doesn\u2019t have the same effect as the real thing.\nRemedy: For Tumblr, try creating a secondary password-protected blog under your account, using the custom theme code from your actual blog. This way, you can use it to test posts internally and easily send around to your teammates for feedback.\n6. Pain: Taking and saving screenshots of everything.\nIf your client hasn\u2019t yet requested, you do it anyway: screenshot everything awesome or horrible on social media that you see. After all, it could disappear moments later. But organizing, archiving and annotating these screenshots isn\u2019t easy. \nRemedy: Skitch, now a part of Evernote, is the greatest screenshot tool you will ever use. It\u2019s a departure from those \u201CPrint Screen\u201D keyboard shortcuts you\u2019ve grown accustomed to, but once you\u2019ve got the hang of it, it\u2019s worth it. You can store screenshots in Evernote, tag, categorize, share, edit and annotate. Skitch is the best way to annotate anything else you keep in Evernote, too.\nHomepage image via iStockPhoto, DrAfter123"^^<http://www.w3.org/2001/XMLSchema#string>
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