<http://schema.org/name>
"Apple utilizes Facebook\u2019s platform pretty well even though they\u2019re not partners"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/02/07/apple-utilizes-facebooks-platform-pretty-well-even-though-theyre-not-partners/>