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"Just days ago at Gamescom, Microsoft announced that game pre-loading was coming to the Xbox One in September alongside for nabbing Forza Horizon 2 and FIFA 15 in advance of their arrival. It seems that the new feature has gone live a bit early though, as Madden NFL 15 is currently available for download ahead of its launch at the end of the month. Forking over the requisite $60 now will allow you to outfit your console with the title, so you'll be able to open the playbook immediately on August 26th. This also means that the Xbox faithful are now privy to the pre-loading option that PC and PS4 gamers have enjoyed for some time now."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2014/08/21/xbox-one-pre-loading-madden-15/>