<http://schema.org/alternativeHeadline>
"Heroin \"Likely to Have Played a Role\" in Peaches Geldof's Death"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.usmagazine.com/celebrity-news/news/peaches-geldof-died-from-heroin-overdose-report-2014304>