<http://schema.org/target>
"http://midwayusa.com/s?userSearchQuery={userSearchQuery}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.midwayusa.com/product/692535/real-avid-zipwire-pistol-cleaning-kit-22-caliber-to-45-caliber?cm_vc=OBv1>