<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.go.com/nfl/story/_/id/8796610/espn-insider-nfl-playoffs-predictor-denver-broncos-super-bowl-champions?addata=2009_insdr_xxx_sce_nfl_xxx>