<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/es/national-city/sannc/hoteldetail?cm_sp=OSMEU-SB-EMEA-ES-HED-AIX-MHR-san_diego_image>