<http://schema.org/alternativeHeadline>
"In a rough and tumble economy, 10 organic dairy farmers in Maine formed a cooperative to sell and distribute their own cows\u2019 milk."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/organic-farming-gardening/stories/dairy-farmers-launch-organic-brand>