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"Closely following the release of Digg\u00A0and AOL's Readers,\u00A0HootSuite\u00A0is throwing its hat into the RSS ring with the launch of Syndicator.\r\n\r\nBefore making up your mind about it, know this isn't just a generic Google Reader clone.\u00A0HootSuite is a social engagement service, and this tool was made for its users: marketers and community managers.\u00A0It's not for\u00A0Google Reader's fleeing user-base.\r\n\r\nLaunching as the 56th service in HootSuite's\u00A0App Directory, Syndicator works quite simply: it brings RSS feeds into your dashboard, so content can be monitored and shared with little effort.\r\n\r\nAccording to Director of Partner Integrations Mark Holder, HootSuite\u00A0hopes Syndicator will help you &amp;quot;find content that's relevant to you and your audience.&amp;quot; Holder\u00A0tells us it is both a reader and a marketing tool.\r\nInspired By Reader, Not A Replacement\r\nSyndicator\u00A0expands upon earlier experiments, including the HootSuite RSS Reader, a basic feed monitoring system released in 2012. Google Reader's demise certainly inspired HootSuite to pick up the project again and make it a full-fledged product, but Syndicator and Reader\u00A0are entirely different from what companies like Digg, AOL and Feedly are bringing to market.\r\n\r\n[gallery ids=&amp;quot;643021,643023,643020,643022&amp;quot;]\r\n\r\n&amp;quot;Our users are constantly looking for ways to bring more and more content that's relevant to them into the dash,&amp;quot; Holder\u00A0says.\r\n\r\nhttps://www.youtube.com/watch?v=Aie1ja-N-3E\r\n\r\nHootSuite tells us Syndicator does support\u00A0OPML importing \u2014 the type of file Google Reader gives you after using takeout. The company\u00A0shared more, detailing why it believes a tool like Syndicator needs to exist:\r\nThose under pressure to push content through social channels will find this new app extremely useful in providing them with a library of content they selectively choose to share. Content curation is rising in popularity among brand marketers, even while popular RSS readers are closing down or withering to obscurity.\r\nAlong with Syndicator,\u00A0Hootlet, a Chrome extension which previously only let you share links across social media accounts, is receiving an update timed with the launch.\u00A0The extension now lets you subscribe to entire feeds while browsing third-party sites.\r\n\r\n\r\n\r\nSyndicator is an interesting experiment targeted towards a market that\u00A0Google Reader never served. It's a tool that may even play a role in prolonging RSS' lifespan by putting it in the hands of marketers, but ultimately, it's not out to battle Digg, Feedly or AOL for the Reader throne.\r\n\r\n\u27A4\u00A0HootSuite Syndicator &amp;amp;amp; Hootlet Chrome extension"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/06/27/hootsuite-syndicator-rss/>