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"The South Korean market for sports beveragesis hotting up in anticipation of the 2002 World Cup, according to local press reports, with the market&amp;#39;s four main sports beverage producers - Coca-Cola Korea, Dongaotsuka Co, Lotte Chilsung Beverage Co and Haitai Beverage Co - all preparing marketing activities. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/sports-drinks-ready-for-world-cup-fever_id73433.aspx>