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"      The most gnarly piece of outerwear we saw during fashion week? Found in a viral ad for the new Old Spice Wild Collection. It&amp;#039;s a caban/cape/overcoat thing that&amp;#039;s so ferocious it growls and so alive that it\u2026 probably doesn&amp;#039;t smell all that good. Yeah, so a coat made out of partially functioning snow wolves isn&amp;#039;t a real thing (though that probably won&amp;#039;t stop that dude from Workaholics from trying to find one). But it does represent something that is real. And smells good. It&amp;#039;s the new Wild Collection from Old Spice, with three fresh scents that pretty much contradict the entire first half of the company&amp;#039;s name. These are younger, more subtle \u2014 certainly not your grandfather&amp;#039;s Old Spice. Broken down, the Wild Collection is Wolfhorn (sweet musk), Hawkridge (buttery almond cocoa), and Foxcrest (clean wood), each coming in a deodorant, antiperspirant, body wash, body spray, after shave, and cologne. They&amp;#039;re promising and have some bite. And, well, so does the ad. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a19536/old-spice-wild-collection-ad-021413/?click=news>