<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/us/es/rotherham/emamw/hoteldetail?cm_sp=IMMerch-_-6C_US_es-_-NHOP-EX_EMAMW_Flash&findHotels=true&ratePreference=IDNHO>