<http://schema.org/about>
"Toronto is not historically a bicycle friendly city, but in the last few years has been trying hard to change, pointing out that switching to bikes reduces congestion, greenhouse gas emissions and  obesity. Unfortunately the drivers are not, and the Door"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/cars/the-door-prize.html>