<http://schema.org/headline>
"Twitpic founder quietly relaunches Twitter rival Heello in beta: Like App.net, but free"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/01/11/twitpic-founder-quietly-relaunches-twitter-rival-heello-in-beta-its-like-app-net-but-free/?awesm=tnw.to_e0TwJ>