<http://schema.org/description>
"GoldRun just launched an augmented reality app that places a virtual Smurf inside your iPhone photos. The app extends the recent movie experience into reality, affording kids and parents ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/05/goldruns-new-app-features-smurfs-in-augmented-reality/>