<http://schema.org/headline>
"South Whidbey hires Chris Tormey as football coach"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.heraldnet.com/article/20140509/BLOG18/140508940/1078/South-Whidbey-hires-Chris-Tormey-as-football-coach>