<http://schema.org/headline>
"Case Study: From Farmers' Market to Whole Foods"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.inc.com/magazine/201307/robin-d-schatz/inc-5000-insights-how-to-go-from-farmers-market-to-national-brand-in-handy-little-packets.html>