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"FacebookPinterest\n\nLimited edition gear can be fun, especially when it's pretty different from what's come before it, and, well, actually limited. Ledbury's new \"Short Run\" shirting hits both those notes, and we're crushing on the killer cord, double chest-pocket number (above) that drops October 18th. Ledbury co-founder Paul Trible knows a thing or two about hawking haberdashery (ahem, he went to Oord), so we pulled him aside several weeks back, and asked him how dudes can still get fired up over collars, and cuffs, and how his young brand is trying to shake things up in shirting.\n\nFacebookPinterest\n\nThe GQ Eye: Super cool idea - what prompted the concept?\n\nPaul Trible: Thanks! We started \"Short Run\" as an opportunity for us to get more creative with our fabrics, cuts and collars. From a design standpoint, it gave us a chance to take more risks in terms of pattern, and style: to experiment with some really unique fabrics. We have loyal customers who love the fit of our shirts, and this collection gives them a chance to add something unique to their closet. In return, they give us incredibly valuable feedback on new designs and can even vote for which styles they would like to see added to the core collection.\n\n GQ: We're seeing brands go really seasonal this fall, using heavier weight shirting fabrics, and so forth, so your timing is ideal. What's your favorite \"Short Run\" piece?\n\nTrible: We are pretty obsessed with fabrics and the role they play in making a great shirt. We love unique weaves like moleskin and cotton-cashmere/cotton-linen blends. As a personal favorite, it's hard to pick just one. This month we have an incredibly thin-waled tan corduroy from Albini that I love. In the winter we'll release some great Italian-woven flannel and some cotton-cashmere blends.\n\n Pressed to pick my favorite, I'm going with a Navy moleskin we call the \"Huntsman.\" It's hard to find moleskin that is the right weight for shirting, and this one is about perfect. I don't think that I've ever run across another brushed cotton as soft as this one. \n\nFacebookPinterest\n\n GQ: What do you guys see as the next big thing in dude's dress shirts?\n\nTrible: In terms of dress shirts, I think the \"dandy\" is going to make a bit of comeback: more color, more stripes, wider collars. But what we get excited about at Ledbury is making more casual/smart-causal shirts from unique dress shirt fabrics. This Spring, for example, we have a handful of casual, button-collar plaids made out of beautiful Italian woven 120s poplin. When people put them on they are blown away by the way they feel. I think men are going to start looking for more variety in their shirt fabric. I love a washed oord as much as the next guy, but there is just so much more out there to be discovered.\n\n\"Short Run\" shirting is Ledbury's flash-sale model that unveils a new shirt (sometimes two) every Tuesday until the end of December. All shirts are available from that Tuesday through to Sunday, or until they sell out. $125-$165."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/behind-the-line-talking-short-run-shirting-with-paul-trible-from-ledbury>