<http://schema.org/description>
"After a pilot program that began last year and was expanded in January, Google has today announced that all developers can now reply to reviews of their apps on Google Play.\r\n\r\nThis ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/05/13/any-google-play-developer-now-has-the-ability-to-reply-to-app-reviews/>