<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinn/hotels/gb/en/newcastle-upon-tyne/ncljm/hoteldetail?cm_sp=OSMEU-EX-GB-EN-HPD12-AIX-MHR-newcastle%20.html>