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"Following its site redesign and rebrand,\u00A0Loverly, a New York-based service which lets you discover and save wedding ideas, is heading to the iPhone.\r\n\r\nOver the past year, Loverly has matured from its status as a\u00A0\u201CPinterest for Weddings,&amp;quot; and moving to mobile is an important piece of this puzzle. 30% Of Loverly's visitors browse the site on a mobile device (80% of which run iOS), and so there's a clear benefit in actually catering to these users.\r\n\r\nBeyond simply making the service significantly easier to browse on the iPhone, the app adds an important feature into the mix: it lets users take and save photos of noteworthy items and locations, which, as Lovely describes, &amp;quot;can\u00A0then be stored and shared with a select group, such as bridesmaids or family members.&amp;quot;\r\n\r\nThe goal, according to\u00A0CEO Kellee Khalil, is to &amp;quot;simplify the overwhelming wedding planning process.\u201D\r\n\r\n\r\n\r\nIn the new app, there's an overwhelming sense of organization. The design packs nearly every feature found on the site \u2014 with the noteworthy absence of shopping options \u2014 but manages to stay extremely clean, letting the pictures stand out above all else. It's plain to see that the recent site redesign was made with mobile in mind, as it's quite easy to move back and forth between the two.\r\n\r\nThe app's simplicity make it difficult to elaborate on. It's a joy to use \u2014 and this is coming from someone not even remotely involved in the wedding space.\r\n\r\nHead to the link below to try out the new app for yourself. For more on Loverly, check out our deep dive into its redesign and rebrand.\r\n\r\n\u27A4\u00A0Loverly for iPhone\r\n\r\nDisclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question. For more information, please see our\u00A0Terms of Service."^^<http://www.w3.org/2001/XMLSchema#string>
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