<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/fr/fr/istanbul/isthk/hoteldetail?cm_sp=OSMEU-CP-EMEA-FR-HPD-AIX-MHR-Istanbul.html/directions>