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"On stage at a maps event in San Francisco Tuesday, Nokia CEO Steven Elop announced a new name for its location services: Here.\nOver the past year Nokia has seen usage of its maps grow by a factor of 75. The first company to digitally map the seven continents, Nokia\u2019s location data currently powers 4 in 5 cars that have in-dash navigation systems, and is the data behind a number of mapping services such as Bing, Mapquest, and Yahoo! Maps.\nNokia currently uses more than 80,000 data sources to generate updates for its maps, which include not only turn-by-turn directions but also public-transportation data, and information about local businesses and attractions.\nWith Here, individual users will also be able to contribute to maps; for example, a user could note that a street is one-way. User-contributed data will be verified by Nokia \u2014 however, users who consistently contribute useful information can eventually have their edits expedited as they become more trusted.\n\nSEE ALSO: Nokia Lumia 920: A Big Phone With a Killer Camera [REVIEW]\nNokia's plan is for maps to get even more detailed, eventually being able to say which lane is best to take on a highway. The inclusion of elevation information can help guide drivers toward more fuel-efficient routes, and alert a driver if he or she is, for instance, driving too fast to safely make an upcoming turn.\n\"This is a very different approach to mapping,\" Nokia's Michael Halbherr said at the event.\nNokia showed examples of maps that exclusively show landmarks in a city in a colored 3D view. More than just dots on a screen, buildings show up orange and stand out against other buildings in the city, making navigation while visiting a new place a bit easier.\nMaps can include sidewalks, and even models of cars that mimic the actual traffic currently on a street.\n\u201CThe power of our vision is now something that needs to be shared more broadly,\u201D Elop said on stage at the event. \u201C We are creating Here to span across many devices and operating systems. We want to give anyone with any type of device to be able to use this.\u201D\nNokia also announced the acquisition of Earthmine, a 3D mapping company, which will help the company take its 3D mapping to the next level, and a partnership with Mozilla to bring Here to the Firefox OS.\nHere.com is available now and includes street level images and more.\nHere Maps for iOS is on the way (pending Apple approval), and includes voice-guided walk navigation, satellite mapping, public transport directions, places search, and more.\nThe Here software development kit will be available to Android manufacturers in the first quarter of 2013."^^<http://www.w3.org/2001/XMLSchema#string>
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