<http://schema.org/alternativeHeadline>
"As more consumers become aware and sometimes litigious about the word \u201Cnatural\u201D on food packaging, marketers are replacing it with the more ambiguous \u201Csimply.\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/simply-is-the-new-natural>