<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/higher-education-network/higher-education-network-blog/2011/mar/14/social-media-best-practice-in-higher-education"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/higher-education-network/higher-education-network-blog/2011/mar/14/social-media-best-practice-in-higher-education>