<http://schema.org/headline>
"Viktor &amp;amp;amp; Rolf"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/runway/pre-fall-2012/g8004/viktor-rolf-614302/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>