<http://schema.org/name>
"\u00EF\u00BC&#138;\u00EF\u00BC&#138;\u00EF\u00BC&#138;\u00EF\u00BC&#138;\u00EF\u00BC&#138;"^^<http://www.w3.org/2001/XMLSchema#string>
<https://marketplace.500px.com/photos/10365069/-by-chi-wen-wang>