<http://schema.org/description>
"Coca-Cola Co has sealed a US$500m deal with Viacom&amp;#39;s CBS unit and the National Collegiate Athletic Association for sponsorship rights. The tie-up is being as something of a victory for Coke over arch-rival PepsiCo Inc, whose Pepsi brand was a corporate sponsor of NCAA games in the past, but not directly through CBS."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/coke-pays-us500m-for-sports-sponsorship-deal_id72777.aspx>