<http://schema.org/description>
"&lt;p&gt;Nothing focuses the mind on the need to change like a downturn in business.  Such a condition forces companies to change the way they do things. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/ok-so-i-need-to-improve-my-operationwhere-do-i-start>