<http://schema.org/alternativeHeadline>
"The U.K. carrier partners with an American biofuel firm to build a facility where the contents of Londoners' rubbish bins will be converted into jet fuel."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/energy/blogs/trash-atlantic-flights-british-airways-announces-waste-to-jet-fuel-scheme>