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"If there's one thing we learned after Facebook dropped its S-1 to file for an IPO this past week it's that the company makes a lot of money through advertising.  \nHowever, zero came from mobile advertising. That's about to change, according to a report from DigiDay that quotes Razorfish's mobile head as saying the company is working with Facebook on \"mobile and cross-platform rich-media ads.\"\nAs more of Facebook's audience turns to mobile, it's no surprise the company is seeking ways to monitize off of those users. However, mobile advertising has proved a tough nut to crack. Aside from search ads, users seem to find advertising on their mobile phones to be an intrusion. \nUpdate: Paul Gelb, vp/mobile practice lead for Razorfish  tweeted \u201CI would like to clarify a statement I made in an interview yesterday regarding Facebook.  Razorfish is NOT working with Facebook on any mobile media ad buying. Rather, in the interview I was referring to rich media featured stories, not paid ads.\u201D\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/02/03/facebook-plans-to-launch-mobile-ads-video/>