<http://schema.org/description>
"Klout is evolving from a service that told you how much influence you had in terms of a numerical value, to a service that now tells you why you're influential and how you can improve ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/02/06/klout-evolves-content-creation-platform-seeks-help-become-influential/?_escaped_fragment_=vYiUu>