<http://schema.org/about>
"Win a $500 gift certificate to EDUN, 5 T-shirts of your design, and eco-fashion fame by designing a green-themed T-shirt"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/natural-beauty-fashion/blogs/design-an-edun-t-shirt-for-a-cause-and-prizes>