<http://schema.org/alternativeHeadline>
"Google completes the feedback loop, now lets any Google Play developer reply to app reviews"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/05/13/any-google-play-developer-now-has-the-ability-to-reply-to-app-reviews/>