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"Following speculation last week that Microsoft was planning to rebrand its search engine, the company has announced that it will be launching Bing on June 3rd.  \nIn addition to a new name, Microsoft is re-positioning itself in the search market as not necessarily a better place to go for navigational queries (i.e. \u2013 where\u2019s the official site for my city government?), but rather to help people make what the company is calling \u201Ccomplex decisions.\u201D\nFor example, Bing is touting its ability to help you with searches in areas like shopping, travel, local businesses, and health-related research.  These also happen to be high dollar areas when it comes to search advertising, so it\u2019s no surprise Microsoft is highlighting them.While you won\u2019t be able to play with Bing until next week, the company has released a promotional site and a number of videos, including the product tour below (note: requires Silverlight):\n\n\n\n\nJudging from the video, it would appear that the rumors that Microsoft plans to attack Google in their upcoming ad campaign are well-founded.  For example, the line \u201Ctelling you we found 47 million links isn\u2019t always a great response to your query\u201D is a clear shot at Google\u2019s results.\nThe product does look significantly different than Microsoft\u2019s current search effort \u2013 Live Search.  Is it actually better than Google?  It will take weeks of hands-on use to figure that out, and Microsoft will have to work hard to lure people into trying it out.  \nIn addition to the ad campaign, Microsoft is bringing over its Cashback Rewards program, rebranded as Bing Cashback.  Hitwise has indicated previously that this program, which pays people to use Live Search, is working well.  Coupled with a better search engine (tbd), perhaps Microsoft will finally start to snatch at least a little bit of search marketshare from Google. \nBut in the end, it\u2019s all about the search results, and that is something we\u2019ll need to wait and see about."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/05/28/microsoft-bing/>