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"\"Today I'm going to tell you the story of a game so serious that it changed the direction of a company.\"Grave words indeed, delivered at the International Serious Games Event on Monday. However, as Water Cooler Games explores, the delightful speech about games causing environmental change was, in fact, a set-up.Related to the anti-McDonald's game we reported on back in February, the hoax presentation is a subtle and brave attempt at needling a large corporation, although others at the Serious Games Event may disagree with the choice of platform. Regardless of its (lack of) authenticity, the closing remark from the speech is a noble sentiment: serious software can change the world.[Via Wonderland]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2006/06/07/mcdonalds-in-serious-games-hoax/>