<http://schema.org/alternativeHeadline>
"Apple's free iPod recycling program is quick, easy and environmentally sound, alleviating the guilt of abandoning an older iPod."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/gadgets-electronics/stories/recycle-an-old-ipod-it-pays>