<http://schema.org/articleBody>
"  Three decades ago, brothers Paul and Maurice Marciano designed a pair of stonewashed skinny jeans and named them Marilyn after Hollywood&amp;#039;s most famous bombshell. Very fitting, as today the Guess brand is known for its roster of modern-day seductresses. Now add to the list of cat-eyed vixens the company&amp;#039;s newest face, The Rum Diary actress Amber Heard, who underwent the signature Guess transformation for the brand&amp;#039;s spring campaign courtesy of New York\u2013based makeup artist Devra Kinery. &amp;quot;The Guess girl is always very sexy, very alluring,&amp;quot; says Kinery, who has worked with the company for four seasons. &amp;quot;The `bombshell&amp;#039; look appeals to basic human instincts, the laws of attraction. What&amp;#039;s considered sexy\u2014big eyes, full lips\u2014hasn&amp;#039;t changed over the years,&amp;quot; says Kinery, who often draws inspiration from Sophia Loren. Kinery&amp;#039;s secret? &amp;quot;Defining the eyes so they really draw someone in, seducing them.&amp;quot;  What&amp;#039;s your smoky-eye protocol? I start contouring around the eye using a Dior shadow palette called Smoky Design\u2014it has the perfect tones of grays. Then, to really create the almond shape, I use a soft black kohl pencil to line the eyes, extending the liner past the outer corners. When I have the perfect outline, I trace over it with a fine-tipped brush dipped in gel or liquid liner to really set the look. I follow with mascara and then false lashes.  Mascara before falsies? Yes. For really long, thick lashes, you have to work mascara into the base of the lash, and after false lashes are applied, it&amp;#039;s hard to get the wand close to the root without pulling off the lashes. If there&amp;#039;s any glue showing, I&amp;#039;ll hit the lash line again with liquid or gel liner. Amber is actually an expert at putting on lashes. It helps her get into character.  What if you&amp;#039;re not an expert? If you&amp;#039;re new to false lashes, I don&amp;#039;t recommend using an entire strip. It often pulls on the eye and can be annoying. Instead, trim the inner corner of the strip off\u2014you don&amp;#039;t need the short lashes\u2014and apply at the middle of the lash line, extending to the outer edge. That will really open up the eyes and help create that almond shape.  What is the best lip to balance a strong eye?  Most people think you need to do one or the other, but I don&amp;#039;t like a completely nude lip\u2014it doesn&amp;#039;t look very alive. On Amber, I created a red lip using the Nars Velvet Matte pencil in Dragon Girl. It looked amazing on film but in real life could be garish. Try something a little softer, such as M.A.C Ravishing, a peachy pink lipstick.  And skip the lipliner?  Don&amp;#039;t line the lips completely; it can look a little clowny. Instead trace over the cupid&amp;#039;s bow and the bottom middle section of the lower lip for definition. Concentrate the lipstick in the center of the lips, blending it into the liner and smudging outward so there are no hard lines. Kinery&amp;#039;s Must-Haves           Notes of pear and vanilla make Guess Seductive Sunkissed perfume a sweet treat; Kinery loves the shimmer and staying power of Chanel Illusion d&amp;#039;Ombre Long Wear Luminous Eyeshadow in Illusoire; for &amp;quot;even tone,&amp;quot; try Shu Uemura Nobara Cream Cover Stick foundation; &amp;quot;very thick, dark lashes&amp;quot; are easy with Dior Diorshow New Look Mascara; Chanel Powder Blush in Orchid Rose creates a &amp;quot;youthful flush&amp;quot;; Clinique Brush-On Cream Liner in True Black creates a smudgeproof smoky eye. She&amp;#039;s the Bomb: This year, Guess celebrates 30 years of fashion, fragrance, and genetically gifted spokesmodels           From left: 1987, Carla Bruni in the hot seat; 1989, Claudia Schiffer gets lacy and racy; 1992, Anna Nicole Smith strikes a pose; 2007, Line Gost channels Sophia Loren; 2012, Amber Heard sets sail. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/makeup-skin-care/tips/a14250/pinup-girl-656797/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>