<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/crowneplaza/hotels/us/en/edinburgh/edite/hoteldetail?cm_sp=OSMEU-HI-GB-EN-HPD1-AIX-MHR-edinburgh.html/directions>