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"Toyota has teamed up with Salesforce.com to create Toyota Friend, a private social network for owners of Toyota cars. \nThe network will be accessible through PCs, tablets and smartphones, giving Toyota customers the ability to connect with their dealerships, cars and Toyota itself. For example, your car could send you an alert when its battery needs recharging, and you would be able to connect to your dealership to get maintenance tips and service information. \nToyota Friend will primarily be a private network for Toyota car owners, but customers will be able to connect and expand the experience through public social networks such as Facebook and Twitter. \nThe network will be powered by enterprise social network Salesforce.com's Chatter and Toyota's telematics platform. The first cars to be shipped with social networking capabilities will be Toyota's first battery electric vehicles and plug-in hybrid cars, which are coming next year. \nOn the financial side, Salesforce.com will invest 223 million yen ($2.7 million) and Toyota Motor Company will invest 442 million yen ($5.4 million) in Toyota Media Service, which oversees Toyota's global cloud platform development. Microsoft, which entered a strategic partnership with TMC in April, aiming to bring internet services to Toyota vehicles, will invest 350 million yen ($4.3 million) in the platform."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/05/23/toyota-friend-social-network/>