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"A leading UK dairy has unveiled the first of a number of high profile product launches with a &amp;#163;1m plus advertising and promotional campaign.Cr&amp;#232;me Jus, a combination of cream and fruit juice has just been launched in UK supermarkets and convenience stores by Lancashire Dairies. Company spokesman Steve Bradley said that so far, &amp;quot;the response has been positive&amp;quot;.Claiming Cr&amp;#232;me Jus to be 98% fat free and rich in Vitamin E, sales and marketing director for Lancashire Dairies David Girdler said: &amp;quot;The product is aimed primarily at a female audience and is a real feel good indulgence but without the guilt factor.&amp;quot;He continued: &amp;quot;There are a lot of changes afoot at Lancashire Dairies and we have some very exciting plans in the pipeline for the summer which we will reveal over the coming months.&amp;quot; Cr&amp;#232;me Jus is available in two flavours, Strawberry &amp;amp; Kiwi and Manderin. The drinks come in 310ml tetrapacks with an RSP of &amp;#163;0.99.Sarah Diston"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/1-million-behind-uk-dairy-drink-launch_id74916.aspx>