<http://schema.org/articleBody>
"Alexa Chung sure is busy. In addition to her past collaborations with Madewell, Lacoste, and DKNY Jeans, the model/DJ/TV presenter/need-we-go-on just added another brand to her cool chick resume: cult French fashion label Maje.\n\n Maje's gamine looks are a natural fit for Chung, who is as known for her boy-meets-girl style (we love those laddish loafers and Peter Pan collars!) as she is for her omnipresence in the fashion world. Images from the fall campaign, shot by Glen Luchford, show Chung posing pensively on a train at Paris's Porte des Lilas Metro station. The ads project a romantic, '60s French film vibe reminiscent of vintage Jane Birkin photos. This is fitting, since the Porte des Lilas station was the inspiration behind one of French songster and longtime Birkin partner Serge Gainsbourg's most famous tunes, \"Le Poinconneur des Lilas\".\n\n We spoke with Alexa about her relationship with the brand and her high school style at Maje's party celebrating the new campaign in New York City.\n\n Why did you decide to work with Maje?\n\n Maje is a place I'd already been shopping in. Before it was in London, I was going there when I visited Paris, and I thought it was really lovely. Suddenly there was more affordable French chic clothing that was a bit above our British high street shops. I thought it was more fashion-forward. But mainly, the people at the brand are really lovely, and they make the type of clothes that I wear. It just seemed to fit.\n\n How would you describe your style as a teenager?\n\n Very confused. I am from a small village; there was no emphasis on appearance. I grew up before blogs made you realize there are subcultures, and I didn't read much about fashion other than leafing through Vogue in the hair salon when I went with my mother. I was really more focused on getting my school uniform looking cool, and then on the weekends I was wearing leotards for ballet or jumpers for horse riding. I remember when I was a much smaller child, I really liked Blossom, so I tried to recreate those '90s dungarees looks. Then when I went to London when I was about fifteen, I discovered H&amp;amp;M and Topshop, and I loved it. I was obsessed! I suddenly wanted to be a designer or a fashion journalist.\n\n How did you accessorize your school uniform?\n\n There aren't many ways, at a really strict school, to stand out. We used to write in the spaces on our stripey ties the names of people that we thought were cool. I remember the Britney Spears video came out for \"Hit Me Baby One More Time\", and I did a spoof version of that uniform. I had gray socks up to the knee and pigtails. This was pre-Gossip Girl. It wasn't cool to wear headbands and look preppy, so we would try to like as punk as possible.\n\n How has your style evolved since then?\n\n Well, it has and it hasn't. I find myself lusting after navy blue V-neck sweaters quite a lot. J.W. Anderson has just done a collection for Topshop, and a lot of it was based around the British school uniform \u2014 a pleated skirt, a knitted jumper, a pinafore, a white shirt. I think wearing a uniform was a good basis for appreciating classic design and that more boyish silhouette. I think that silhouette is still very much my style today.\n\n And what is your one go-to fall item?\n\n I would say a navy blue duffle coat. I wear that quite a lot. It's another school uniform item, actually. And a black ankle boot."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/alexa-chung-maje-interview>