<http://schema.org/articleBody>
"When Oyster launched its Netflix-style e-book subscription service last fall, the goal was to change how readers browse, discover and consume books on mobile. But a key piece of the puzzle was missing: Android.\nThe startup's team had been thinking about an Android app ever since its iPhone app launched, but the team didn't begin working on it in earnest until the beginning of this year. \"The biggest thing for us is to maintain that really high level of user experience in the reader when you\u2019re designing for a platform that has several thousand different screen sizes,\" said Willem Van Lancker, cofounder of Oyster and a former member of the Google Maps design team \"It's important to think about sizing and margins and typography.\" \nSee also: Simon &amp; Schuster Embraces E-Book Subscriptions\nAll in all, it took three to four months to complete the Android app. The result is a reading application that works on Kindle Fire, Nook HD and all Android devices, and which offers a new set of fonts and themes. \n\nImage:  OysterOyster, which offers unlimited reads for $9.95 a month, now lists more than 500,000 book titles from two of the big five publishers \u2014 HarperCollins and Simon &amp; Schuster \u2014 and a host of small and medium-sized publishers. That puts it roughly on par with Scribd, another e-book subscription service, which is available on iOS, Android and the Web.\nWith iOS and Android out of the way, Oyster's plan is to tackle the web experience later this year.\n\"We think of Oyster as a service, not any particular app,\" Van Lancker says. \"I think the web really enables a lot of unique ways for sharing books. The web is something we are really excited about.\"\nOyster has raised $17 million in funding to date and now has two dozen people on staff. The startup declined to provide user numbers, other than to say that \"millions of pages\" are read every day."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/06/17/oyster-android/>