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"  Lush lashes have always been an icon&amp;#039;s most essential asset: think Elizabeth Taylor&amp;#039;s inky Cleopatra wings, Twiggy&amp;#039;s exclamation points, even Minnie Mouse&amp;#039;s flirty spikes. While a new brush shape launches almost monthly, the basic mascara recipe (wax plus pigment) has remained about the same since Thomas Williams mixed coal dust into Vaseline for his sister Mabel (and launched Maybelline) in 1913.  Say hello to tubing: the not-so-pretty word that may be one of the more exciting terms ever to be embossed on a mascara label. &amp;quot;Instead of the traditional oils and waxes used in mascaras, tubing formulas use a flexible polymer that is an excellent film former,&amp;quot; says cosmetics consultant and chemist Nick Morante. Tubing mascara goes on slightly wetter than regular versions; when it dries, the lacquer shrink-wraps around each lash, giving &amp;quot;360-degree coverage,&amp;quot; according to makeup artist Troy Surratt. As more of the polymer is brushed on, the tube builds up and out, like the structure of an icicle or a stalactite, adding millimeters to even the shortest of hairs. &amp;quot;It&amp;#039;s like you&amp;#039;re actually stretching out the lashes. You can keep building length at the end,&amp;quot; says Stila makeup artist Sarah Lucero. &amp;quot;It gives you a precise, pristine, retouched look.&amp;quot;  Not only does the emulsion create a smooth, shiny surface, but it&amp;#039;s also water soluble, so while normal sweat and tears won&amp;#039;t disturb it, several splashes of H2O will cause the tubes to swell and loosen their grip on lashes, easily rinsing off. The smudge-prone (eye rubbers, those with oily skin, or those who live in a humid climate) love that the tubes are immune to smearing; sensitive types with easily irritated eyes or fragile lashes appreciate the formula&amp;#039;s easy-off aspect. So 10 years after tubing first hit the U.S., why doesn&amp;#039;t it have more fans? &amp;quot;Some women got a little freaked out by the sight of all the tubes rinsing off into the sink. They were worried that they were losing lashes,&amp;quot; Surratt says. And although tubing polymers allow you to add length to each lash, they don&amp;#039;t dramatically increase plumpness. Now companies such as Blinc and L&amp;#039;Or\u00E9al cater to those who want showgirl style results\u2014lashes that look long and full\u2014with a two-step approach. Their tubing primers provide a creamy base coat of moisturizing ceramides and panthenol plus thickening pigments. (Blinc&amp;#039;s primer is sold separately, while L&amp;#039;Or\u00E9al&amp;#039;s is included in a double-ended tube.) In addition to pumping up the volume, &amp;quot;the primer replenishes lashes and ensures an even mascara application,&amp;quot; says Roseanne Fama, head of L&amp;#039;Or\u00E9al&amp;#039;s Cosmetic Product Development. For those who demand one-step perfection, there&amp;#039;s Fiberwig, Japan&amp;#039;s No. 1 mascara since 2004\u2014and now a best-seller at Sephora stores worldwide\u2014a tubing formula laced with the same latex fibers found in many plumping mascaras. The result? Fringe benefits that even Cleopatra would envy. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/makeup-skin-care/tips/a9598/tubing-mascara-283834/>