<http://schema.org/keywords>
"Advertising, Branding, Companies, E-commerce, Internet, Personal Technology, Retailing, sales and marketing, Software, story"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2013-10-28/the-surprisingly-simple-retail-app-that-could-juice-holiday-revenue>