<http://schema.org/query-input>
"required name=search_term"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.rolex.com/?s_kwcid=AL!141!3!39280202565!e!!g!!rolex&ef_id=UxSyUQAAAZZVscFM:20140609161511:s>