<http://schema.org/target>
"android-app://com.nbcuni.nbc/nbctve/video/9f08c3b1bd1796a69122d551ae3103e8?referrer=goog_watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/the-event/video/us-or-them/n1910>