<http://schema.org/alternativeHeadline>
"Meet Jonathan MacDonald, the man who helped us embrace change at #TNW2012"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/video/2012/04/30/meet-jonathan-macdonald-the-man-who-helped-us-embrace-change-at-tnw2012/>