<http://schema.org/about>
"Tired of cruise ship pollution, frozen airplane food, or hours driving in a gas-guzzling car to get to your favorite vacation spot?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/eco-tourism/photos/great-inns-open-only-to-those-with-good-hiking-shoes/bearpaw-meadow>