<http://schema.org/keywords>
"pebble beach"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/golf-viewers-guide-july-5?/golf-tours-news/2012-07/golf-viewers-guide-july-5&/golf-tours-news/2012-07/golf-viewers-guide-july-5>