<http://schema.org/alternativeHeadline>
"While fidgeting with all your clocks this weekend (daylight savings!), remember to reverse the direction of ceiling fans to save on winter heating bills."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/join-an-exclusive-fan-club-on-sunday>