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"  Many of you have heard that Whole Foods has created its own system for rating cleaning products on their environmental impact with the intention of making it easier for consumers to make informed decisions while shopping. We applaud Whole Foods for taking this step and being one of the first retailers to institute a program of this sort. In order to help you when you&amp;#039;re in store, I thought I&amp;#039;d outline the differences between the Green Good Housekeeping Seal and the Whole Foods label so that you know what&amp;#039;s behind each and how they stack up against each other. Many of the environmental issues covered by the Green Good Housekeeping Seal are the same ones covered by the Whole Foods label but there are some big differences. While Whole Foods uses a tiered structure (with products getting either a &amp;#039;green&amp;#039;, &amp;#039;yellow&amp;#039;, &amp;#039;orange&amp;#039; or &amp;#039;red&amp;#039;) the Green Good Housekeeping Seal has only one level. We made a conscious decision not to create tiers because we felt that green labeling is already confusing enough and that by adding various levels we would only confuse the issue more. Another major difference between the two is that the Whole Foods label is primarily focused on the ingredients inside the bottle, while the Green Good Housekeeping Seal for cleaning products also takes into account the packaging, manufacturing efforts, and corporate social responsibility for a bigger picture of the product. In general, we look at the whole item, including the manufacturer&amp;#039;s practices, and not just what&amp;#039;s in the bottle or box. Before issuing their label, Whole Foods required third-party verification of all information and requires companies applying for the Green Good Housekeeping Seal to supply supporting documentation for each and every answer they give on our lengthy application, which we verify here at the Good Housekeeping Research Institute. In this way, we&amp;#039;re able to verify all answers and have complete faith in all the products that carry our Seal. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/institute/a21489/green-good-housekeeping-seal-comparison/>