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"Summize, the former review aggregation site that has since shifted focus to Twitter search, has signed an interesting distribution deal with The Huffington Post that may foretell the future direction of the company.\nStarting today, every tag page on HuffPo features realtime conversation search of the topic of that respective tag.  So, if you\u2019re looking at the tag for \u201CFacebook,\u201D you\u2019ll see both stories from HuffPo about the social network as well as the most recent conversations taking place on Twitter about it, via a widget that has been inserted into the sidebar.  If you\u2019d like to see more conversations, there is a link for that too that takes you to the Summize search results page for the term.\nAbdur Chowdhury of Summize tells me that while this was done through a business development deal with The Huffington Post, his company will soon be offering up a widget that any site can use to add similar functionality.  Why might one want to do that?  As I\u2019ve mentioned before, I think tools like Summize and Tweetscan are amazing tools for brand management.  As a web publisher, if you offer tagging or search functionality, adding links to relevant conversations is a nice value-add for your readers that will keep them on your site.  And with search ad revenue typically paying a lot better than display ads, the more search queries you\u2019re able to drive, the more money that flows to your bottom line.\nMeanwhile, if Summize\u2019s publisher strategy is successful, it also stands to drive a lot of mainstream adoption to Twitter.  And that\u2019s certainly possible.  While Twitter may be made up mostly of digerati, it has reached a point where the conversation has moved beyond tech, hence, making Summize\u2019s widget useful to publishers outside of the current Twitter demographics.  The Huffington Post is certainly a big start for Summize, it will be interesting to see which other publishers jump on board in coming months."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/05/20/summize-huffington-post/>