<http://www.w3.org/1999/02/22-rdf-syntax-ns#first>
<http://clv.h-cdn.co/assets/cm/15/09/480x552/54eb6468bafc0_-_pitch-your-product-flavored-mustard-1212-gsaisj-xln.jpg>
<http://www.countryliving.com/shopping/g1412/pitch-your-product-2012-winners/>