<http://schema.org/description>
"Beam Inc has taken what could be described as an unusual approach to one of the most pressing environmental concerns of the day."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/the-just-drinks-blog/beam-inc-risks-wrong-end-of-stick-with-bee-poke_id2128.aspx>