<http://schema.org/alternativeHeadline>
"Google Maps gets cultured, as indoor mapping arrives at more than 20 US museums"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/07/10/google-maps-gets-cultured-as-indoor-mapping-arrives-at-more-than-20-us-museums/>