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"The latest global survey from research house Nielsen shows Australia and Brazil are the top Social Media users in the world.\r\n\r\nAustralia leads the table of most time spent, with each user spending on average 7:19:13 hours per month on Social Networks/ Blogs (SN/B).\r\n\r\nBrazil leads the countries with the greatest reach, with 86% of their Internet population active users of SN/B.\r\n\r\nWhile Brazil and Australia share some of the best weather and lifestyle in the world (which might at first seem at odds with time spent on SN/B) the two countries got to the top on the back of different Social Networks \u2013 Facebook in Australia and Orkut in Brazil.\r\n\r\nBelow are the results from other countries included in the study:\r\n\r\n\r\n\r\nIt\u2019s a bit odd that Nielsen only includes Japan, Switzerland, France, Germany, Brazil, Spain, United Kingdom, Italy, United States and Australia in their \u201Cglobal\u201D report, but\u00A0you'd think that they've picked a good sample of countries to demonstrate the difference across\u00A0territories.\r\n\r\nOther interesting data from the study shows that\r\n\r\n\tAlmost \u00BC of all time spent on the Internet is spent on Social Networks/Blogs\r\n\t\u00BE of global consumers who go online access Social Networks /Blogs\r\n\t A 66% increase in time spent on Social Networks/Blogs compared to last year\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/au/2010/06/22/social-media-usage-worldwide-australia-brazil-lead-the-way/>