<http://schema.org/headline>
"BBC beats ITV in Euro 2012 final clash with 10.1m v 1.7m"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/ratings/news/a391010/bbc-beats-itv-in-euro-2012-final-clash-with-101m-v-17m/>