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"\n\nPresident Obama headed out on a multi-campus tour yesterday, visiting University of North Carolina, University of Colorado, and University of Iowa to talk about what the campaign says will be a winner with young voters: the interest rate on government-subsidized student loans is set to double this summer unless Congress acts. The Romney camp, in the daily food fight that characterizes this race so far, tried to get out ahead of the president's message with a morning conference call blaming him for high unemployment among young people. The Obama campaign responded with a fact sheet about Romney's\u2014okay, I'll stop. It's extremely boring and repetitive, and you can guess the general contours of the rest of it.\n\nBut here's the thing: all that stuff about loans is basically just pretext, an excuse to get Obama in front of adoring college audiences\u2014all in key swing states\u2014and to plant the seeds of enthusiasm among a set of voters that is at the moment not nearly as excited as they were four years ago. The capstone of the PR blitz was Obama's hourlong appearance on Late Night with Jimmy Fallon, taped yesterday in a front of the crowd at UNC, during which the president joined Fallon in \"slow-jamming the news.\" It's the kind of thing that college-age kids pass around incessantly, and for most of it, the faces of Fallon, Obama, and The Roots are lined up in a perfect axis of hipness. Mission accomplished.\n\nThe rest of the hour, in which Obama and Fallon chatted about loans a little but then indulged in some Twitter-themed ridiculousness, was essentially a lionization of Obama's regular-guyness. Which, make no mistake, is going to be as central to the president's reelection pitch as any of his accomplishments. That's why the campaign sent him, between events, to pick up a pizza and chat up carousing students at a dive bar in Boulder\u2014where, according to reports, a well-wisher spilled fro-yo on his pants. Even better. (Breaking: Or did she?)\n\nThe Romney campaign, meanwhile, showed some chops yesterday as well, aggressively going after Obama's strength with younger voters and producing a nifty, graphical representation of how, they say, the president has failed young people. Points for making it simple and one-click sharable. Bonus points for turning the \"O\" logo into a graph of youth poverty\u2014and for bringing the conversation back to jobs and the economy, Romney's most advantageous terrain with any group. You can check out Romney's infographic here.\n\nRead more on Death Race 2012\n\n\n\nThe Truth About Yogurt Girl\n\nSo I Guess We Have a Republican Nominee Now: 12 Random Observations from Romney's Election Night Speech\n\nToday's Campaign Clicks\n\nYour Boring Pennsylvania Primary\n\nFollow @GQPolitics on Twitter for more updates on the campaign trail\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
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