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"Selecting the right wine for every occasion is a form of art most of us only pretend to understand. That's why Lion Nathan Wine Group, a wine owner and importer, has put QR codes on wine bottles to help everyday wine buyers make better selections.\nCellar Key, a joint initiative between Scanbuy and Lion Nathan Wine Group, applies QR code technology to the art of shopping for wine. Initially, Cellar Key will feature six wines from the Lion Nathan Wine Group. \nQR codes will be featured on the neck tags of wine bottles, shelf displays and wine menus. Consumers can use their mobile devices to scan codes and pull up detailed information about a particular bottle of wine. \nEach QR code is associated with a specific wine, and each scan will pull up a mobile-friendly site replete with information on each wine. Scanners can watch videos about the wine in question, get video tours of wineries, discover food pairings, read up on harvest and tasting notes and check out reviews. \nThe Cellar Key campaign is a brilliant way to help consumers engage with bottles of wine that may otherwise blend in with all the rest on the shelf. The Cellar Key QR codes on bottle neck tags and shelf displays will likely attract the attention of shoppers and help potential buyers feel more informed in their decision-making process. \n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/09/01/cellar-key/>