<http://schema.org/alternativeHeadline>
"The Secret to a Perfectly Poofy Pony: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2009/08/the-secret-to-a-perfectly-poof>