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"Blockbuster has launched a video game reward scheme, offering points for purchases. Blockbuster&amp;#039;s VIP scheme awards 100 points for every pound spent in-store or online, as well as points for trade-ins, watching trailers and rating games.  There are eight stages of rewards, with chocolate bars and energy drinks at the lower end of the scale, and consoles for customers with upwards of 360,000 points. Other rewards include free game rentals and \u00A35 gift vouchers on pre-owned games. In order to redeem rewards, customers must select their prize and print off a voucher or add a product to their basket online. Blockbuster&amp;#039;s Cat Kebbeh said: &amp;quot;We know gamers and are sure that they will find our reward scheme better than anything they have seen before. In this competitive market, customers demand the best and we want to engage with them and reward their loyalty with us.&amp;quot; To celebrate the launch of the VIP scheme, Blockbuster is offering new customers 2,500 points for signing up, as well as the chance to win games such as Mass Effect 3 and Prototype 2, and a host of consoles. It is the second time Blockbuster has been in the news this week, following yesterday&amp;#039;s report that an employee had leaked the Wii U launch lineup online. The reward scheme is further proof of Blockbuster&amp;#039;s attempts to increase its gaming market share, following the recent midnight launch of Kinect Star Wars. Watch a trailer for Kinect Star Wars below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a380560/blockbuster-launches-game-reward-scheme-points-redeemable-on-rentals/>