<http://schema.org/description>
"Speakers:\n\n  John Squire, SVP, Product Strategy, General Manager, Search Services, Coremetrics\n  Bob Heyman, Chief Search Officer, Mediasmith\n  Isabel Sopoglian, VP of Search Marketing, Cars.com\n\nJohn"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/015572.html>