<http://schema.org/alternativeHeadline>
"Concord, Mass., a town that's no stranger to progressive, eco-minded thinking, officially becomes one of the first municipalities in the U.S. to outlaw the sale of standard-sized, single-use bottled water."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/responsible-living/blogs/with-new-bylaw-concord-opens-the-floodgates-for-bottled-water>