<http://schema.org/image>
<http://rack.2.mshcdn.com/media/ZgkyMDEyLzEyLzA0LzAwL3FyY29kZXNoZWxwLmFYOS5qcGcKcAl0aHVtYgkxMjAweDYyNyMKZQlqcGc/1dfb22ff/e27/qr-codes-help-consumers-shop-for-wine-9b1ce4aa5a.jpg>
<http://mashable.com/2010/09/01/cellar-key/>