<http://schema.org/description>
"Influence on social media is a function of follower count and thought leadership. This leadership can occur within a specific topic, industry, content-type \u2013 even a hashtag.\r\n\r\nInfluencers ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2014/06/19/identify-build-retain-social-media-influencers/>