<http://schema.org/description>
"&lt;p&gt;Using machining centers that might otherwise mill electrodes, this Minnesota mold shop does its cutting directly in steel. The streamlined process has exceeded expectations and yielded a striking increase in sales.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/articles/the-efficiency-effect>