<http://schema.org/articleBody>
"Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com.\nCompanies are realizing that people are talking about them whether they like it or not. As a result, they\u2019re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.  \nSocial media is quickly moving from an emerging form of communication to the mainstream.  So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook and all other new media venues.  Let\u2019s talk about the Five Ws to adopting a social media policy.  \n1. WHY have such a policy?\nAs a human resources professional, I\u2019m constantly accused of being all about policies.  But besides the pre-disposition of my profession to policies, there are legitimate reasons to establish some guidelines for social media.\nUnfortunately, you have to contemplate what might happen if someone says or does something stupid (like employees doing gross things to food and posting it on YouTube). So I asked one of my attorney tweeps, Eric B. Meyer, who\u2019s an Associate in the Labor and Employment Group of Dilworth Paxson LLP, what companies should consider from a legal perspective in developing a social media policy. Meyer reminded me of two important points:\n\n1. Employers need to be upfront with employees that they have no right to privacy with respect to social networking.  \u201CEmployers reserve the right to monitor employee use of social media regardless of location (i.e. at work on a company computer or on personal time with a home computer).\u201D\n2. Employees \u201Cshould be made aware that company policies on anti-harassment, ethics and company loyalty extend to all forms of communication (including social media) both inside and outside the workplace.\u201D  People need to remember that bashing your organization/boss/co-workers online can lead to consequences at work.\n\n2. WHAT can social media do for my organization?\nShannon Seery Gude, VP of Digital for Bernard HODES Group, told me that forming a social policy should start with an understanding of how your employees are aligned with your company values.  \u201CIt\u2019s important that authenticity can exist without the need for what may be perceived as forced company morality.\u201D\nIn addition, social media can strengthen your \u2018brand\u2019 not only as an employer but as a company.  Take Dell for example.  A recent report claims that Twitter has made Dell $1 million in revenue over the past year and a half.  So what are you waiting for?  \n3. WHO should the policy cover?\nMedia is for everyone\u2026not just your marketing department.  So for it to really be effective consider expanding the policy to all employees, not just for a handful of people.  One way to think of it is, while it\u2019s called social media, it has a vibrant customer service component to it.  You wouldn\u2019t take the phone or email from your employees, so why take social media away from them.  \n\u201CCompanies have existing communications policies,\u201D explains Scott Monty, head of social media at Ford Motor Company, \u201Cdirectives that spell out the company\u2019s expectation when employees use the phone or email.\u201D  Since the conversation has moved to the Web, \u201Cit\u2019s important for organizations large and small to acknowledge that and extend their existing communications policies to include online sites.\u201D\n4. WHERE should you let employees know about this policy?\nWhen you give all of your employees the ability to interact with the whole world\u2026well, then you have to provide them with some training on how to use it properly and effectively.  A great example is Zappos.  They encourage all of their employees to have Twitter accounts so they can interact with current and potential customers.  And, they actually train their employees on the proper use of Twitter during new-hire orientation.  \nZappos CEO Tony Hsieh says that their company uses Twitter in a big way.  \u201CWe\u2019ve found that it\u2019s a great way to form more personal connections with both employees and customers.\u201D\n5. WHEN  is the right time to implement a policy?\nThe time to think about drafting a social media policy is now.  Twitter is growing at a rate of 1,382%, and it\u2019s just one of the many social networking applications in the market.  Companies are using social media tools to establish value in terms of marketing and branding.  \nSocial media or new media is really media.  Plain and simple.  Many organizations with any kind of formal structure have a policy in place for working with media.  You know, the policy that says any requests from the media need to be directed to the Corporate Director of XYZ for response. Add to that, the communication policies you have in place.  The ones that say you won\u2019t do anything illegal, immoral, unethical, etc.  So this is really no different.  Social media is merely an extension of what you currently have in place. \nMonty agrees.  \u201CIf anything, existing policies should already be in place; amending them to include the changes to communications platforms and anticipating future changes \u2013 should occur ASAP.\u201D\nSo it\u2019s time for companies to start thinking about social media in the same context as all other forms of communication.  According to Gude, \u201Cthe case has been made that common sense should be all that is needed, but when done right, formal policies can drive effective practices.\u201D  That means developing guidelines for its use, training people to leverage the benefits, and proactively creating a positive social media presence for the organization.\nMore business resources from Mashable:\n- Social Media for Business: The Dos &amp; Don'ts of Sharing- 30+ Apps for Doing Business on Facebook- Social Media 101: How to Get Your Business Involved- Why Big Brands Struggle With Social Media- The Importance of Focus: A Guide for Social Media Brands\nImage courtesy of iStockphoto, Richphotographics"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/04/27/social-media-policy/>