<http://schema.org/alternativeHeadline>
"Today, \u201Cnatural\u201D foods seem to be defined primarily by lack: Not by what\u2019s in the product, but what\u2019s not."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/health/fitness-well-being/blogs/ga-ga-for-gluten-free-food>