<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/football/blog/2012/aug/12/fernando-torres-chelsea-community-shield"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/football/blog/2012/aug/12/fernando-torres-chelsea-community-shield>