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"Twenty-two million. That's how many times people have watched \"Looking 4 Myself,\" a collaboration between Usher and Samsung that shows the power of motion in a new smart TV campaign.\n\"We used a mix of paid and earned views and timed the release of the video to capitalize on the buzz around the season finale of\u00A0The Voice,\"\u00A0said Ross Maupin, the creative director of Huge, the company that created the viral video. Usher is one of the star coaches on The Voice.\nSEE ALSO: Samsung Re-Invents the TV Remote Control for 2012 [VIDEO]\n\nThe #TeamUsher hashtag on Twitter also played a role in its success, Maupin said. So far, Huge has tracked more than 71,000 tweets about the video.\nThe average Samsung TV video ad receives about 2 million views, making this one by the far the biggest to date, according to Samsung. LeBron's Day with the Samsung Galaxy Note II accrued more than 40 million views, but was released by a different division, Samsung Mobile USA.\nIn the video, the eight-time Grammy winner uses hand gestures to swipe through and enlarge photographs on the smart TV. He then proceeds to battle his alter ego in the streets of downtown Los Angeles, while an audience of fans watch on, glued to their smart TVs.\nSamsung's smart TV substitutes your hand for a remote: Flick your wrist to zoom in on images, adjust volume and navigate the menu. Built-in social media access also lets you easily share content.\nBased on the number of views, the blend of celebrity and cool tech clearly results in viral success. Do you think that will equate to sales of Usher's new album in iTunes and Samsung TVs? Let us know what you think the comments.\nImage courtesy of Samsung"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/06/21/usher-samsung/>