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"We covered the initial launch of DataSift in August last year, and then in July this year we reported on its $6m funding boost, and then followed this up by interviewing founder Nick Halstead, the man who also founded TweetMeme.\r\n\r\nToday sees the official launch of DataSift in the US, as well as the full public launch of its website, and its headquarters will be based in San Francisco.\r\n\r\nIf you're new to DataSift, it's a real-time social media data-filtering platform. Companies can use it to filter large volumes of social media information in real-time go gain insight into how they\u2019re being perceived on the social Web. DataSift filters conversations from sources like Twitter and captures any content that fits user-defined specifically selected criteria. The data can be filtered demographically, including controlling for gender, location and even influence based on Klout score. DataSift can also determine sentiment \u2013 whether the conversations in social media are generally positive or negative towards any given topic.\r\n\r\n\r\n\r\nHalstead started developing DataSift in 2007 after his success with TweetMeme, the company behind the Retweet button. He realized that there was a big demand to access social data, and so DataSift was created to give companies and developers the chance to define their own searches in real-time and buy data &amp;quot;on demand&amp;quot;.\r\n\r\n\u201CSocial media has amplified the already fast-paced nature of business today. Companies don\u2019t have the luxury to sift through hundreds of millions of data streams every day, only to second guess the appropriate action,\u201D said Halstead. \u201CWhat they need is definitive access to real-time intelligence that is impactful to their business \u2013 allowing them to easily and quickly detect and respond to major trending events, social behaviors, customer preferences \u2013 and ultimately, avert any impending crises. We have been amazed with the demand for our platform in the US and are opening an office to cater to this demand.\u201D\r\n\r\nDataSift is one of only two companies \u2013 the other being Gnip \u2013 that are globally licensed to re-sell Twitter\u2019s firehose of data. Whilst Gnip focuses on \u2018large bulk data\u2019, DataSift\u2019s remit is to help users filter data from Twitter to identify the information that\u2019s relevant to them.\r\n\r\n\u201CDataSift\u2019s expansion shows the market for insights into Twitter\u2019s real-time data is growing and producing thriving businesses,\u201D said Ryan Sarver, Director of Platform at Twitter. \u201CNow, more developers than ever can meet increasing market demands by filtering 250 million tweets a day into instantly actionable information.\u201D\r\n\r\nMeanwhile, check our interview with Nick Halstead from earlier this year:\r\n\r\nhttp://youtu.be/MowmiwavILM"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/11/16/datasift-launches-its-social-media-data-filtering-platform-in-the-us/>