<http://schema.org/keywords>
"\u00E2\u0080\u009Cselected poems\u00E2\u0080\u009D (ecco[[zzsemicolonzz]] $14.99)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2011/10/31/night-thoughts-dan-chiasson>