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"Nighttime talkshow host Jimmy Kimmel is the latest mainstream performer who's found it possible to make a mint without solely relying on traditional broadcasting and promotional channels. \nHis solution? YouTube. \nKimmel's channel, called JimmyKimmelLive, features clips and recaps \u2014 typically running under five minutes each \u2014 from every episode of the comedian's popular late-night talkshow. Kimmel's channel has more than 300,000 subscribers and many of the videos have acquired millions of views on top of his substantial broadcast television audience on ABC. \nIt is YouTube's 98th-most-viewed partner channel of all-time, according to site information. YouTube's partnership program invites creators of extremely popular videos to monetize their uploads via ad-hosting or rentals while splitting the income with YouTube. \nFor Kimmel, the double-dipping is paying off \u2014 his YouTube channel generates between $1 million and $2 million annually, \"a person close to the show\" tells The Wall Street Journal. \nBut Kimmel is not the only star entertainer who has found that bypassing traditional broadcast and advertising revenue streams isn't just for viral-video maniacs who edit away in their mothers' basements. \nIn December, the comedian Louis CK offered his most recent standup performance video for download from his website for just $5. He skipped the costs of distribution, marketing and advertising, and lowered the incentive for fans to illegally download the video for free. He hauled in $1 million in just 12 days. \nJimmy Kimmel and Louis CK have both managed to leverage the world-flattening power of the Internet to reach new fans and find new ways to reach old fans while still making a buck (or million). But you have to wonder whether their success \u2014 and the success of other performers who follow their paths \u2014 will undermine their ability to turn the huge profits still best-enabled by mass-market consumption. \nAs The Wall Street Journal asks: Can success on the web bite back?\nAre these emerging means of distribution as awesome in the long term for the performers themselves as for their audiences? Or will there be negative financial consequences? Let us know in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/02/13/how-jimmy-kimmel-earns-nearly-2-million-annually-via-youtube/>