<http://schema.org/target>
"abcplayer://show/SH5584743/video/VDKA0_gks3ycxi"^^<http://www.w3.org/2001/XMLSchema#string>
<http://abc.go.com/shows/nightline/listing/2014-08/07-nightline-0807-yelp-reviews-have-become-makeorbreak-for-businesses>