<http://schema.org/image>
<http://rack.3.mshcdn.com/media/ZgkyMDEzLzAzLzEzLzM5L3N4c3dhcHBzLjhjNDY2LmpwZwpwCXRodW1iCTEyMDB4NjI3IwplCWpwZw/b3d32cd1/736/sxsw-apps.jpg>
<http://mashable.com/2013/03/13/sxsw-app-roundup/>