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"As mainstream media runs headlines about escalating tensions between Israel and Iran, a very different Israeli-Iranian story has been making the headlines, thanks to the Facebook campaign, Israel Loves Iran.\r\n\r\nThe page already has over 50,000 fans, and has been seen by\u00A0hundreds of thousands Facebook users from all over the world. It started out as one image shared by an Israeli graphic designer, Ronny Edry.\r\n\r\n24 hours passed, and a trend had begun among some Israeli Internet users, sharing similar photos.\r\n\r\nAnother 24 hours passed, and the trend had extended to their Iranian counterparts, sharing images with words of love, support and friendship.\r\n\r\nTo find out more about the campaign, and why it was launched, check out the video below:\r\n\r\n\r\n\r\nThe team behind Rounds, a Tel Aviv-based startup which provides a video platform for Facebook users was so inspired by the campaign that they decided to contribute to it the best way they knew how - using their service as a tool to connect Iranian and Israeli Facebook users.\r\n\r\nRounds is all about connecting Facebook users, whether friends, family or even complete strangers.\r\nAn interview with the executive vice president of Rounds\r\nWe spoke to Rounds executive vice president, Oren Levy, who explained what the service is about, and why they decided to get involved in the campaign.\r\n\r\nOren told us, &amp;quot;Rounds is a hangout platform, and our mission is to take the experience of hanging out in the real world and bring it to the online world.&amp;quot;\r\n\r\nRounds does this by combining the video chat experience with other activities - mainly playing games or watching videos together, with more features coming soon, such as collaborating on art. You're probably thinking that sounds an awful lot like Google+'s Hangout feature, but Rounds has actually been around a little longer, having launched about a year and a half ago.\r\n\r\nOren emphasizes that Rounds, while in a similar space to Google+, certainly has its distinctions, &amp;quot;Google has done an amazing job in terms of functionality, but we're more of an emotional and fun platform. For example, they recently integrated Google Docs into Google Hangouts which is a very productive function. We don't aim to be a business or productive tool. We aim to be a fun environment.&amp;quot;\r\n\r\nWith Rounds, users can hang out with their friends and family on Facebook, or can also be matched with strangers, with the platform giving users the chance to make new friends.\r\nRounds' contribution to the We Love You campaign\r\nIn order to contribute to the campaign, Rounds created a space specifically for Iranian and Israeli Facebook users. Anyone can access the designated area, but the system will specifically match users from Iran and Israel together. Anyone else from around the world will be matched with other 'supporters' of the cause.\r\n\r\nThe app has hundreds of thousands of Israeli users, and tens of thousands in Iran. The exact figure of Iranian users, of course, cannot be determined since many Iranian Internet users have to resort to proxies and other work-arounds to bypass governmental restrictions on Internet use.\r\n\r\nSo why get involved in the campaign in the first place? Oren explains, &amp;quot;Our platform isn't just for hanging out with friends and family - we allow you to meet new people. We're based in Tel Aviv, and we're part of the environment we live in, and we were moved by the campaign, and said, why don't we help. We have a platform that brings people together. Let's create a pool of Israeli users and a pool of Iranian users and bring them together on Rounds.&amp;quot;\r\n\r\nHaving launched just 2 days ago, we have yet to see the results of the Rounds campaign, but Oren is optimistic about its effect, &amp;quot;It\u00A0might take away some of the\u00A0prejudice\u00A0that some governments try to portray. The Internet took away a lot of the\u00A0intermediaries\u00A0and can bring people together. You can see the other person, see their reactions, and see that its just another human being. We hope that people will see, we're just like each other.&amp;quot;\r\n\r\nHe goes on, &amp;quot;It's a fun, emotional and safe place - without any politics. We don't want to get involved in politics in any way. We don't care about governments, we care about people. We thought it was a perfect match.&amp;quot;\r\n\r\nIf the campaign proves to be a success, Rounds may replicate it for other nations in conflict around the world.\r\nCan it succeed?\r\nSince its launch, not only has the We Love You campaign caught the attention of Facebook users and world media, it has also managed to raise over $25,000 to keep the movement going.\r\n\r\nThe campaign has not been without its critics. User contributed images on Facebook are a combination of messages of encouragement, mixed in with photographs highlighting the brutality that the region continues to witness.\r\n\r\nAt the same time, the movement has translated into an offline presence, with rallies taking place in Tel Aviv, has translated into art courtesy of Iranian cartoonist Mana Neyestani, and into more Israelis speaking out\u00A0on YouTube, and\u00A0Iranians responding.\r\n\r\nThe question remains,\u00A0can one photo, a Facebook campaign and video hangouts actually make a difference? Let us know your thoughts in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/me/2012/03/29/tel-aviv-startup-rounds-launches-a-platform-for-israelis-and-iranians-to-connect-on-facebook/>