<http://schema.org/about>
"I started a company called TOMS which gives a pair of new shoes to child in need, for every pair sold. One for One. And shortly after we started I realized it was hard for my"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/join-toms-for-the-third-annual-one-day-without-shoes.html>