<http://schema.org/name>
"Since Tumblr integrated with Open Graph last month, traffic from Facebook is up 2.5x"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/05/17/since-tumblr-integrated-with-open-graph-last-month-traffic-from-facebook-is-up-2-5x/>