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"Digital subscriptions rose, but those gains were mostly offset by a drop in advertising at The New York Times Co. in the second quarter, the company reported Thursday.\nSecond-quarter circulation revenues rose 5.1% thanks to a boost in digital subscriptions, but ad revenues were down 5.8%. Revenues from both were $245.1 million and $207.4 million, respectively. \nOverall, the company \u2014 which publishes The New York Times, The Boston Globe and The International Herald Tribune (which is will be renamed The International New York Times this fall) \u2014 claims 738,000 digital subscriptions. That's a 40% jump over the same period in 2012 and validation that the company's paywall strategy is paying off. \nRevenues from the company's digital subscriptions were $38.3 million, up 44.1% from the same period. Likely fueled by the Boston Marathon bombing coverage, The Boston Globe's digital subscribers jumped about 70% year over year.\nThe activity, however, was not quite enough to make up for falling ad revenues. Print revenue fell 6.8%, while digital ad sales also contracted 2.7% \"largely due to ongoing secular trends and an increasingly complex and fragmented digital advertising marketplace,\" according to a company statement. At $51.2 million, digital ad revenues accounted for 24.7% of ad revenues vs. 23.9% for the same period in 2012.\nStill, the results \u2014 a net income of $0.13 per share \u2014 were better than Q2 2012, when the company lost $0.58 a share on write-downs for the sale of About.com and the company's regional newspaper group. \nImage: Flickr, Joe Shlabotnik"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/08/01/new-york-times-ad-sales/>