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"Pinterest may have revolutionized the way the world finds and shares ideas on all things fashion, but the site has yet to refine the way people actually buy those items they pin. \nZappos is trying to bridge that gap with the launch of PinPointing - a companion tool for Pinterest. \nPinPointing is a service that recommends Zappos products based on different Pinterest pins and boards. Users open PinPointing, enter a pinner or board name and PinPointing recommends Zappos products that are similar so they can easily purchase that product. The idea is based on magazines or stores who often urge customers to \"shop this look\" \u2014 showing celeb outfits or runway looks and then giving customers the affordable, attainable version offered in their store. \nThe service also lists top Pinterest users like Lauren Conrad and Nina Garcia, so users can easily search and shop looks or items the two have posted. \nAlthough PinPointing does work in tandem with Pinterest, there is no official partnership, Alice Han \u2014 senior user experience designer at Zappos Labs and the PinPointing product lead \u2014 tells The New York Times.\n\u201CWe\u2019re just huge fans of Pinterest,\u201D Han says. \n\nSEE ALSO: How Pinterest Is Changing Website Design Forever\nThe Times does report that PinPointing still faces a few glitches, turning up some random results for searches. For instance, an image of a bride and groom cutting a cake from a New York Times wedding Pinterest board pulls up results of  a burgundy infant shoe on PinPointing. \nBut once the algorithms get streamlined, the service could prove extremely efficient for Pinterest users and profitable for online retailers. \nWatch the video above to learn more about PinPointing. \nDo you hope other online retailers begin using PinPointing or other similar services? Tell us why or why not in the comments below. \n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/10/10/zappos-pinpointing-pinterest/>