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"facebook dialogPinterestFrom left to right: Mike Krieger and Kevin Systrom\n\nFrom left to right: Mike Krieger and Kevin Systrom\n\nHome Base: San Francisco\n\n  Year Founded: 2009\n\n  Power Stat: 150 million photos have been posted as of August of last year.\n\nMike Krieger and Kevin Systrom weren't the first people to create photo filters, allowing users to turn otherwise low-fi iPhone snaps into (minor) works of art. They were, however, the ones who added that oh-so-key element of sharing that has turned their 2-year-old creation into a juggernaut. \"We are both passionate about social products,\" Systrom says of himself and his cofounder, both of whom have been into photography since the days when you had to own an actual camera. \"Honestly, I don't think we knew how popular Instagram was going to be. The day we launched, we had 25,000 users sign up. Today we have a user signing up every second.\" But why do Taylor Swift and even President Obama need another platform? \"To get the word out in a very different way\" Systrom says\u2014and because a picture is definitely worth more than 140 characters.\n\nHow they chose their (very small) team: \"Mike looks for raw curiosity. Like, when you get home from your day job, do you turn on American Idol or do you tune in to the Discovery Channel and learn something new? I love people who show an entrepreneurial spirit on their own\u2014people who have started side projects and who can't wait to make things happen.\" \u2014Systrom\n\nfacebook dialogPinterest\n\n Found art on President Barack Obama's Instagram account.\n\nHow they feel about landing the president: \"We're not a political group of folks. But regardless of your views on politics, to have the leader of the free world sign up for your app is, you know, humbling.\" \u2014Systrom\n\nClick through for Instagram's Creators' Favorite Photos &amp;gt;&amp;gt;\n\nMike Krieger and Kevin Systrom: Instagram's creators Present Their Best (Filtered) Photos\n\n  Instagram lets every guy with an iPhone think he has a sense of composition and light, but Krieger and Systrom were obsessive and prolific photographers long before their killer app was in beta. Here's a look at their favorite camera-phone pics since they invented the network on which to share them:\n\nfacebook dialogPinterestfacebook dialogPinterestfacebook dialogPinterestfacebook dialogPinterestfacebook dialogPinterest\n\n.@Details unveiled its 12 social mavericks of 2012 (on.details.com/yeRFhN) who do you think is the ultimate #SocialMaverick?\n\n\u2014 DETAILS (@DETAILS) February 16, 2012\n\nSee more Social Mavericks"^^<http://www.w3.org/2001/XMLSchema#string>
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