<http://schema.org/alternativeHeadline>
"Should startups bother having original ideas if big companies can just come along and clone them?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/12/22/should-startups-bother-having-original-ideas-if-big-companies-can-just-come-along-and-copy-them/>