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"  Watch your back, Gwyneth Paltrow: Reese Witherspoon is moving in on your territory. Reese is among several other Gwyneth copycats\u2014including Cameron Diaz and Blake Lively\u2014who are launching lifestyle websites similar to Paltrow&amp;#039;s Goop. Witherspoon&amp;#039;s site, which is set to launch in 2015, hopes to differentiate itself from the pack with a focus on the actress&amp;#039;s southern roots and classic personal style.  It was announced today that she hired Andrea Hyde, the president of C. Wonder, to help launch her venture, and given the brand&amp;#039;s massive success in its short life, it seems like Witherspoon&amp;#039;s business instincts are spot-on. We&amp;#039;re currently accepting bets about what the site will be called. Sweet Home Alabama, Cool Intentions, Southern Selection, Reese&amp;#039;s Pieces, and June Smarter Mash are just a few we&amp;#039;re pretending Witherspoon is considering.  [Via WWD] Follow REDBOOK on Twitter. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.redbookmag.com/home/advice/a17267/reese-witherspoon-lifestyle-site-southern/>