<http://schema.org/headline>
"Disney's &amp;lt;em&amp;gt;Million Dollar Arm&amp;lt;/em&amp;gt;: Endless Pitching"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2014-05-15/million-dollar-arm-review-marketing-before-morals>