<http://schema.org/alternativeHeadline>
"UK/IRELAND: Diageo's Ypi\u00F3ca gets major UK, Ireland launch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/diageos-ypi%C3%B3ca-gets-major-uk-ireland-launch_id112650.aspx>