<http://schema.org/headline>
"Watch: John Rooks, CEO of the SOAP Group, kills it at LOHAS 2011"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/blogs/watch-john-rooks-ceo-of-the-soap-group-kills-it-at-lohas-2011>