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"Non-profits, like many other businesses and organizations, are finding that Tumblr can be a home run for content sharing and storytelling. The viral blogging platform offers easy tagging, image posting and video sharing. \nBut don't get too excited just yet. A killer Tumblr post is different from one on Blogger or WordPress. Before launching your blog, you should think a bit about how to build your brand on Tumblr. Unlike other blogging platforms, short, behind-the-scenes style posts are preferred over lengthy editorials. \nOf course, non-profits hold a very special place in the social blogging space. Tumblr can be a great platform for attracting a new audience and telling your story. \n\nSEE ALSO: HOW TO: Create a Group Tumblr Blog\nIf you're thinking Tumblr may be a great fit for your non-profit, or if you're looking for ways to spruce up your organization's presence on the platform, we have some great ideas for you. Here are five important lessons from non-profits doing an awesome job on Tumblr. Take a look and see what works for them and let us know in the comments if you have any tips of your own.\n\n\n5 Important Content Lessons for Non-Profits on Tumblr\n\n\n\n\n\n\n\n1. Draw in Outsiders\n\nTumblr's tags are a great way to appeal to people who've never heard of your non-profit.\nMeatless Monday, which campaigns for people go meat-free for one day of the week, posts tasty food photos and recipes (like this one for grilled pepper ring pizza). A search for \"pizza recipes,\" for example, can bring in new users that might not have known about the non-profit and its cause.\n\n\n\n\n\n\n\n\n\n\n\n2. Have Some Personality\n\nYour posts should be more than just advertising for your non-profit. Sharing interesting images and videos differentiates your Tumblr from a mailing list.\nThis memorable image stating, \"Cutting Libraries in a recession is like cutting hospitals in a plague,\" gets First Book's mission across in a creative, shareable way.\n\n\n\n\n\n\n\n\n\n\n\n3. Use Cool Visuals\n\nA great image reflecting your cause shows your creative side and will attract lots of like-minded shares.\nFor example, the Harm Reduction Coalition posted this image of two crossed arms forming a support ribbon that we think does the trick.\n\n\n\n\n\n\n\n\n\n\n\n4. Show Off Your Success\n\nTumblr is not the place for your annual report, but that doesn't mean you can't show off your great work.\nPhotos like this one, posted by Good Neighbors USA, are the types of updates your subscribers want to see. An image of your latest project will go farther on the social blogging platform than a detailed update.\n\n\n\n\n\n\n\n\n\n\n\n5. Tell Video Stories\n\nWhile we don't encourage lengthy company updates, videos can be a fresh way to tell your story on Tumblr.\nTumblr is ideal for video messages, as in this Doctors Without Borders post, which is narrated by a field worker in their Djibouti clinic.\n\n\n\n\n\n\n\n\n\n Event Details\n\n\n\n\nDate: Monday, September 19, 2011, through Thursday, September 22, 2011Time: 1:00-5:00 p.m. ET\nLivestream: RSVP for the Livestream to join us online.\n\nSponsored by Ericsson\nFor over a century, Ericsson has seen communications as a fundamental human right. Today, it is the leading provider of technology and services to network operators. Its networks connect 2 billion people and almost half of the world's 5.5 billion mobile subscriptions. Now, Ericsson intends to do for broadband what it did for the telephone; make it mobile, available and affordable for all. Ericsson\u2019s vision is to be the prime driver of an all-communicating world, where Information and Communications technologies (ICT) come together to create a Networked Society. A Networked Society will bring many opportunities and challenges. As Ericsson works in the world, it aims to apply innovative solutions together with partners to make a real difference to peoples\u2019 lives, to business and to the economy, enabling change towards a more sustainable world. We call this Technology for Good."^^<http://www.w3.org/2001/XMLSchema#string>
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