<http://schema.org/headline>
"Bull riders to honor fallen cowboy at Flagler Fairgrounds"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.news-journalonline.com/article/20130511/NEWS/305109993/1011/COLUMNS01?Title=Bull-riders-to-honor-fallen-cowboy-at-Flagler-Fairgrounds>