<http://schema.org/alternativeHeadline>
"To get mums to \"perform\" just when our thoughts have turned to fall leaves, decorative squash and the coming Thanksgiving, mum growers have imposed carefully controlled periods of darkness and have poured on the artificial fertilizers to stimulate bloomin"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/organic-farming-gardening/stories/skip-the-mums>