<http://schema.org/description>
"You want to give your friend a housewarming gift and thought it would be nice to build a key holder. Learn how to build a key holder in this article."^^<http://www.w3.org/2001/XMLSchema#string>
<http://home.howstuffworks.com/home-decor/accessories/how-to-build-a-key-holder.htm>