<http://schema.org/interactionType>
"http://schema.org/ShareAction"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2013/10/08/the-bbc-announces-bbc-store-letting-you-pay-to-download-and-keep-shows/?_escaped_fragment_=xIWS1>