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"Canada's free daily newspaper, Metro News, has just unveiled a content partnership with mobile check-in game Foursquare. It's the first location-based editorial partnership for the startup, who is already partnering with city transit and universities.\nAs part of the partnership, Metro has created a robust Foursquare presence that includes restaurant reviews, city tips, to-dos and even articles that mobile app users can stumble upon as they traverse Canadian points of interest. Metro readers and tourists alike can think of the editorial content inside Foursquare as a travel guide book that highlights useful articles and unlocks the best a neighborhood has to offer.\nFoursquare's even created a special badge for Metro, who's using that to encourage readers to check in wherever they pick up their copy of the publication. To grease the wheels a bit, the news outlet is also giving away an iPhone 3GS to five lucky individuals who unlock the badge.\nThe partnership also serves as a symbiotic relationship that combines mobile utility with the bonus of print exposure for Foursquare as well as restaurants and retailers. Case in point, Metro plans to feature Mayor Deals every Friday in its publication. The deals are alternative ad buys for businesses looking to offer and promote mayor-only specials.\nThe editorial location-based deal gives new meaning to local news, and adds yet another layer of practicality to Foursquare, proving that the application (and location-sharing) are changing the world as we know it."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/01/25/foursquare-metro-news/>