<http://schema.org/description>
"Boston Beer Co. has seen profits fall during the first quarter of the year as the US brewer increased its marketing spending to capitalise on the boom in craft beer sales in the country."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/marketing-investment-hits-boston-beer-profits_id86426.aspx>