<http://schema.org/alternativeHeadline>
"Aeropostale and DoSomething.org are working together to help the rising number of homeless teens in America, and they need YOUR help! From today until February 22nd, you can bring in any brand of lightly..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/good-jeans-chase-crawford-and-aeropostale-help-homeless-teens>