<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/childrens-books-site/2013/jul/03/review-rosemary-clement-moore-spirit-dust"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/childrens-books-site/2013/jul/03/review-rosemary-clement-moore-spirit-dust?view=mobile>