<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.go.com/college-football/story/_/id/10030767/projecting-bcs-bowl-matchups-next-teams-line-every-bid-college-football?addata=2009_insdr_xxx_sce_ncf_xxx>