<http://schema.org/description>
"It\u2019s all in the hashtag.\r\nMela, a brand new social video app for iPhone, uses crowdsharing via hashtag to mix user videos into unique sequences. Somewhat like Avos' Mixbit and Vimeo-owned ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/creativity/2014/05/05/mela-promotes-collaborate-filmmaking-via-hashtag-hollla/>