<http://schema.org/description>
"There's an unwritten general rule in the tech world when it comes to original ideas \u2013 they get copied by smaller guys and acquired by bigger guys.\r\n\r\nWhen a new idea takes off, a ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/12/22/should-startups-bother-having-original-ideas-if-big-companies-can-just-come-along-and-copy-them/>