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"Since Tumblr integrated with Open Graph last month, its referral traffic from Facebook\u00A0has grown by more than 2.5x, according to\u00A0Jeff Sherlock\u00A0of\u00A0Facebook's Developer Blog. This\u00A0statistic\u00A0makes one thing clear: the social giant really does drives some serious traffic for nearly everyone that's integrated with its Open Graph so far, even though these integrations are often quite annoying for users.\r\n\r\nIn its typical fashion, Tumblr's Developer Spotlight showcases its success, while providing a peek at what they've done to integrate successfully.\r\n\r\nFrom Facebook:\r\nWhat Tumblr Does Well:\u00A0\r\n\r\nTumblr associates a photo with each post published to timeline and news feed, creating more attractive stories for friends.\r\n\r\nTumblr uses the message property for personal messages on the Post, Reblog and Reply actions to show more relevant content to friends.\r\n\r\nTumblr provides clear messaging about what activity is posted to timeline and simple controls to help users determine what is shared on Facebook.\r\n\r\n\r\nThis is just one more success story for Facebook, right as it nears its massive IPO. On that front, Facebook appears to have set\u00A0its highly anticipated initial public offering at $38 per share, which values the firm at a jaw-dropping $104 billion.\r\n\r\nLittle bragging moments like Tumblr's should only help pad Facebook's success."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/05/17/since-tumblr-integrated-with-open-graph-last-month-traffic-from-facebook-is-up-2-5x/>