<http://schema.org/headline>
"Ram&amp;#039;s Farmer Ad Did Wonders For the Brand, and Raised $1 Mil for Future American Farmers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2013/02/rams-farmer-ad-did-wonders-for-the-brand-and-raised-1-mil-for-future-american-farmers>