<http://schema.org/description>
"The whole idea of scheduled deliveries for goods is nothing new. Birchbox, Manpacks and even Amazon are the names that have made the practice popular. But a startup built in a week, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/08/guys-morebrownies-lets-you-pick-gifts-for-her-then-have-them-delivered-on-time/>