<http://schema.org/primaryImageOfPage>
"http://media.treehugger.com/assets/images/2011/10/will-and-kate-pez-dispensers.jpg"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/slideshows/culture/10-wacky-and-mostly-wasteful-royal-wedding-souvenirs/>