<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/uk/the-northerner/gallery/2012/dec/13/photography"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/uk/the-northerner/gallery/2012/dec/13/photography?picture=400776381>