<http://schema.org/description>
"The Chinese seriously love shopping. And discounts.\r\n\r\nE-commerce giant Alibaba holds the 11.11 Shopping Festival for 24 hours on November 11 -- China\u2019s answer to America\u2019s Cyber ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2013/11/11/with-half-a-day-to-go-chinese-shoppers-have-spent-a-record-3-1b-in-an-alibaba-e-commerce-frenzy/>