<http://schema.org/description>
"With the release of iTunes Match, Apple has made it easy to listen to your music library from any computer or iDevice you own, with little fuss.\r\n\r\nBut one of the coolest side-effects ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2011/11/15/use-itunes-match-to-perform-a-one-time-256k-quality-upgrade-on-your-music/>