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"James Cameron's historic blockbuster Titanic will be re-released next month, but its 3D big-screen presentation isn't the only modern twist. The film's March 27 premiere in London will also feature a possibly unprecedented level of social integration.\nThe event will be live streamed at live.titanicredcarpet.com, where the company BumeBox will be integrating interactive conversational capabilities for Twitter-savvy fans at home. As Alex Zane hosts the red carpet arrivals and never-before-seen footage is interspersed with the live coverage, tweeters at home will be able to join the fun by submitting questions for arrivals and providing their own commentary using the hashtag #titanicredcarpet. \nBumeBox has provided similar setups for other brands and events including eBay, Universal Sports and Marc Jacobs. CEO Jon Fahrner says the company has been able to exceed its expectations since launching in July because its technology allows for, he says, truly seamless social integration with brand websites and properties. \n\"If you're a brand and you spend all this money producing content, the last thing you want to do is have the most distracting thing on the page be an ugly widget,\" Fahrner told Mashable in an interview. \"Then you're using the same thing a high school kid could add to his blog.\" \nClick here to see how BumeBox worked with Marc Jacobs during New York Fashion Week. Fahrner say the Titanic event will have a similar setup. BumeBox also provides an embed code that allows brands to let certain partners embed the entire experience \u2014 app, Twitter feed and all \u2014 on their own sites. And the platform lets users tweet directly from the live stream site rather than having to toggle back and forth between Twitter. \nNot surprisingly, Fahrner is bullish on his company's ability to help brands leverage their content for better social engagement and interaction. \n\"We build the platform backward from whatever their objective is,\" Farhner says. \"For 20th Century Fox, it's how many people can they get participating with this original content for the Titanic premiere and how can they identify power influencers. For Marc Jacobs, it was driving shoppers to their products.\"\nThumbnail image courtesy live.titanicredcarpet.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/23/titanic-3d-premiere/>