<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/culture/australia-culture-blog/gallery/2014/jan/20/national-gallery-maps-collection-gallery"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/culture/australia-culture-blog/gallery/2014/jan/20/national-gallery-maps-collection-gallery>