<http://schema.org/headline>
"Want to watch Texas A&amp;#038;M play this weekend? It&amp;#8217;ll cost you $40"^^<http://www.w3.org/2001/XMLSchema#string>
<http://collegesportsblog.dallasnews.com/2012/11/want-to-watch-texas-am-play-this-weekend-itll-cost-you-40.html/>