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"In a departure from its product-as-hero ads of the last few years, Apple has enlisted a pair of celebrities to hawk Siri.\nSamuel L. Jackson and Zooey Deschanel star in the ads, which broke Monday night. In Jackson's ad, he uses Siri to help cook a meal for \"date night\" and asks Siri to \"find me a store that sells organic mushrooms for my risotto.\" (Sorry fans, Jackson doesn't drop any expletives in the ad.)\nDeschanel, meanwhile, plays on her quirky/cute appeal and, noting it's raining, asks Siri to find someone to deliver tomato soup. Then, she asks Siri to remind her to clean up \u2014 tomorrow \u2014 and then to play \"Shake, Rattle and Roll\" so she could dance today.\nIt's unclear whether these ads, from longtime agency TBWA\\Media Arts Lab, represent a new direction for Apple. The brand has typically opted to use celebs \u2014 including Richard Dreyfuss and Jeff Goldblum \u2014 for voiceovers. \nWhat do you think of the ads? Sound off in the comments.\nNote: The ads featured here were shot by fans from the TV broadcast. We'll update with the official versions when they're available.   \n\n\n\n\nBonus: The 10 Most-Shared Apple Ads\n\n\nMost Shared Apple Ads\n\n\n\n\n\n\n\n2. Think Different\nOne of the originals. Still ranks high.\n\n\n\n\n\n\n\n\n\n\n1. Introducing Siri on iPhone 4S\nSiri's debut on TV. Some folks didn't take to kindly to the ads though, even prompting some lawsuits.\n\n\n\n\n\n\n\n\n\n\n3. Introducing iPhone 4S\nEveryone has a craving for information about the newest iProduct offering from Apple and apparently are willing to watch longer form versions of the ads.\n\n\n\n\n\n\n\n\n\n\n4. 1984 \nThis was the commercial that introduced the Apple Macintosh Computer to the world.\n\n\n\n\n\n\n\n\n\n\n5. Siri and Santa\nA clever way to show how Siri can help the man with 3.7 billion appointments.\n\n\n\n\n\n\n\n\n\n\n6. Apple - Introducing iOS 5\nA ton of new features debuted with the roll out of iOS 5. This is a comprehensive look at many of them with standard white background Apple style intact.\n\n\n\n\n\n\n\n\n\n\n7. Apple iPad 2 \nThe second generation and all its changes. Now even thinner.\n\n\n\n\n\n\n\n\n\n\n8. iPad\nThe original still stands strong among all the updates.\n\n\n\n\n\n\n\n\n\n\n9.The Beatles come to iTunes\nA ton of eye candy and motion graphics featuring classic art by the mega-band was unfurled to announce this momentous partnership.\n\n\n\n\n\n\n\n\n\n\n10. Steve Jobs unveils iPad 2\nThis isn't technically an ad, but it does the trick as Steve Jobs explains the newest innovation in a way that only he can.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/04/17/samuel-l-jackson-zooey-deschanel-apple-ads/>