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" The key to success is passion, not just for what you do, but also for promoting yourself. Gary Vaynerchuk has both in spades. When he started a Web-TV series called Wine TV to educate people about all things vino, he naturally promoted his family business, a liquor store in New Jersey called Wine Library. Soon came tens of thousands of fans, late-night-show segments and a seven-figure book deal, which resulted in his first book, The New York Times bestseller Crush It!: Why Now Is the Time to Cash In on Your Passion. Here are his five tips for building your own successful business endeavor.   1. Find Your Passion   Be passionate and interested about something\u2014whether it&amp;#039;s cooking, baking, law, mountain climbing, gardening or anything else. If you know how to knit and you love knitting, and you go to flea markets and crafts shows, you&amp;#039;ve found what you need to talk about.   2. Proclaim Your Expertise   You&amp;#039;ll break through the noise if you&amp;#039;re good at what you do. I&amp;#039;m very charismatic on video and that&amp;#039;s worked for me. If I talked about science, my show wouldn&amp;#039;t be successful\u2014I don&amp;#039;t have the chops. People don&amp;#039;t know that they&amp;#039;re experts because they don&amp;#039;t have self-esteem. If you view yourself as an expert, others will start to as well.   3. Embrace the Internet   How many people actually thought they&amp;#039;d be on Facebook two years ago? But you are! The Internet is only 14 years old. There&amp;#039;s been a cultural shift, and big things are happening. Now we&amp;#039;re calling it social media, but in two years I think it&amp;#039;s just going to be called media. Where do you want to put out your content? Blog sites like Wordpress and Tumblr can be the &amp;quot;base&amp;quot; of your business. Once you decide that, then move on to communicating through video or audio on sites like YouTube. Next you can market your content by being involved in a community in places like Facebook and Twitter.   4. Follow the Example of Others    Zach Brooks started MidtownLunch.com, a website that lists places in Midtown Manhattan to eat lunch, because he has a passion for street food. Once he got advertising on his site, he started making money. He now does an event called Street-Meat-Palooza, and as the event grows he has plans to start charging for attendance, something that could end up bringing him thousands of dollars in revenue. But there&amp;#039;s even more he can do: He can hold an event twice a year and double his money; he can get partnership deals with other restaurants and transportation companies; he could eventually come up with his own street vendor business; he can sell Street-Meat-Palooza and Midtown Lunch merchandise; he can start consulting and speaking on how he was able to do this. The possibilities are endless.   5. Find a Mentor    You don&amp;#039;t have to go to school for this stuff. Instead, get some hands-on experience. Try interning with somebody who&amp;#039;s built a business you admire. I could read about push-ups all I want, but until I do them, I&amp;#039;m not going to look like a muscleman. I meet Harvard Business School people all the time and the ones who have entrepreneurial DNA are successful, and the ones who don&amp;#039;t are not. Otherwise, wouldn&amp;#039;t it then make sense that every person who has ever graduated from Harvard Business School is successful? But that&amp;#039;s not the case; a lot of those people work for people who grew up sweeping the floor in their family&amp;#039;s business\u2014someone who had passion and an entrepreneurial spirit. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.womansday.com/life/work-money/a5791/5-ways-to-build-a-successful-business-99775/?src=shelter_footer>