<http://schema.org/description>
"After seeing modest success from their respective ebook releases, designers Sacha Greif and Nathan Barry have detailed the whole \u00A0process, from writing and designing to sales and marketing, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2012/10/02/designers-share-tips-tricks-writing-selling-ebooks/>