<http://schema.org/description>
"Buffer, the social network sharing service, has added more options to make sharing links on social media smarter and easier for its users through a link-up with If This, Then That\u00A0(ifttt).\r\n\r\nThe ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/11/17/buffer-and-ifttt-give-you-smart-new-recipes-for-social-sharing/>