<http://schema.org/headline>
"Cowboys&amp;#8217; suddenly struggling run defense: Ratliff promises team will &amp;#8216;get it fixed&amp;#8217;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://cowboysblog.dallasnews.com/2011/11/cowboys-emphasized-improving-r.html/>