<http://schema.org/headline>
"Apple airs four new ads, Thumb, Cheese and Physics for the iPhone 5, Ears for EarPods"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.imore.com/apple-airs-four-new-ads-thumb-cheese-and-physics-iphone-5-along-ears-earpods>