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"Apple could pose a serious threat to the console market if it brought games to its TV hardware, a co-founder of Xbox has warned. Nat Brown believes that the Cupertino firm could knock Sony, Microsoft and Nintendo out of the sector if it added gaming apps to Apple TV or its much-rumoured smart TV venture.  The engineer believes that developers will turn their backs on traditional console projects in favour of working with the more lucrative iOS ecosystem. &amp;quot;Apple, if it chooses to do so, will simply kill Playstation, Wii U and Xbox by introducing an open 30% cut app/game ecosystem for Apple TV,&amp;quot; Brown wrote on his blog. &amp;quot;I will be the first to write apps for Apple TV when I can, and I know I&amp;#039;ll make money. I would for Xbox if I could and I knew I would make money.&amp;quot;   Brown went on to criticise his former employer Microsoft, claiming that the company fails to cater for small developers the way iOS and Android does. &amp;quot;Xbox&amp;#039;s primary critical problem is the lack of a functional and growing platform ecosystem for small developers to sell digitally/network-distributed (non-disc) content through to the installed base of Xbox customers, period,&amp;quot; he added. &amp;quot;Why can&amp;#039;t I write a game for Xbox tomorrow using $100 worth of tools and my existing Windows laptop and test it on my home Xbox or at my friends&amp;#039; houses? Why can&amp;#039;t I then distribute it digitally in a decent online store... like I can for Android or iPhone, or for iPad?&amp;quot; Both Microsoft and Sony are expected to unveil next-generation consoles this year, with the latter tipped to lift the lid on the PlayStation 4 at a media event on February 20. &amp;gt; PS4, new Xbox: All the rumours you need to know on next-gen hardware Gallery - 12 PS4, new Xbox games we can expect:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a458749/apple-tv-could-destroy-console-market-says-xbox-co-founder/>