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"  Remember that April Fools&amp;#039; joke when Swedish sex toy maker Lelo announced it was introducing a sustainable vibrator? The response to that eco-friendly pleasure-maker called the Gasm was so positive that it&amp;#039;s actually going into production. Until now, the company has sold everything from the Earl, aka &amp;quot;the most distinguished gentleman&amp;#039;s plug in the world,&amp;quot; with 24K gold plating (retails for a mere $2,590) to the Inez, a 24K gold-plated vibrator that retails for\u2014wait for it\u2014$15,000! But who are we to place a price on pleasure? An eco-friendly vibrator, in other words, is hardly the most outlandish idea this company has had. Of course, it&amp;#039;s not going to be made of recycled car tires (yuck) and wood pulp, as the prank press release suggested. Nor will it be powered by a twirling Allen wrench. Ouch. The plan is to stick with 100 percent recycled materials, a hand-cranked power system, and as little packaging as possible, with a launch some time next year. You never know where the best ideas will come from. Want more from Jessica? Follow her on Twitter. Credit: Lelo "^^<http://www.w3.org/2001/XMLSchema#string>
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