<http://schema.org/description>
"QR codes are here to stay as an accepted form of marketing, cleverly integrating the offline with the online. Although most teenagers have a tough time understanding QR codes, they\u2019ve ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/03/18/an-entire-hotel-built-out-of-qr-code-and-other-great-qr-strategies/>