<http://schema.org/headline>
"Choi, Snedeker tied for lead at Torrey Pines"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.heraldtribune.com/article/20130124/WIRE/130129740/0/news03?Title=Choi-Snedeker-tied-for-lead-at-Torrey-Pines>