<http://schema.org/about>
"Okay, you won't be giving your sweetheart a Kit Kat bar for Valentine's Day, but hopefully your gift of chocolate bonbons was fair trade -- and organic. Kit Kat, the chocolate"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/is-fair-trade-chocolate-fair-enough.html>