<http://schema.org/datePublished>
"2012-08-02T18:19:00+00:00"^^<http://schema.org/Date>
<http://www.elle.com/fashion/trend-reports/news/g7491/fall-2012-fashion-trends/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>