<http://schema.org/interactionType>
"http://schema.org/ShareAction"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/04/18/former-twitter-vp-launches-location-based-photo-journal-app-called-dabble/?awesm=tnw.to_1E58b>