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"PepsiCo has joined forces with Activision Publishing to roll out a Mountain Dew promotional campaign for the launch of the Call of Duty: Modern Warfare 3 game."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/pepsico-launches-mountain-dew-call-of-duty-promotion_id104829.aspx>