<http://schema.org/keywords>
"Advertising, Advertising and Marketing, Branding, Companies, Earnings, Food, Food Services, Investing, Marketing, sales and marketing, story"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2014-08-05/burger-king-franchisees-hope-a-boost-in-ad-spending-will-boost-sales>