<http://schema.org/description>
"Felix Miller and Martin Stiksel, co-founders of wildly popular music scrobbling service Last.fm, have announced their new venture Lumi, which takes Last.fm's approach to all the content ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/12/04/everything-is-il-lumi-nated-last-fm-co-founders-launch-content-discovery-service-lumi/>