<http://schema.org/alternativeHeadline>
"Rocket Internet\u2019s EasyTaxi gets $10m funding extension to expand in Asia, Africa and the Middle East"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/la/2013/07/24/rocket-internets-easytaxi-gets-10m-funding-extension-to-expand-in-asia-africa-and-the-middle-east/>