<http://schema.org/alternativeHeadline>
"Firefox shares its plans for 2012; branding, web app integration, and silent updates"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/03/14/firefox-shares-its-plans-for-2012-branding-web-app-integration-and-silent-updates/>