<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/news/environment/wildlife/swiftmud-to-open-more-land-to-hunters-next-year-but-not-as-much-as-theyd/1217509>