<http://schema.org/description>
"Mobile apps have skyrocketed in popularity and utility since Apple introduced the iPhone App Store in the summer of 2008. Apps now represent 52% of time spent with digital media in the US, according to comScore, up from 40% in early 2013. Apple boasted 75 billion\u00A0all-time App Store downloads at its developers conference in June,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/>