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"One in five Americans read an ebook in the past year, according to a 3,000-person survey released Wednesday by the Pew Research Center. Of those one in five, 42% said they read an ebook on a computer, making it the most popular device for reading electronic copies of books.\nIt's a surprising finding, in part because desktops aren't the most enjoyable nor convenient device for reading ebooks, and partly because most ebook publishers and retailers have prioritized mobile, ereader and tablet reading experiences over the desktop. Amazon, for instance, launched two generations of Kindle ereaders, as well as applications for smartphones and tablets, before it released apps for Macs (March 2010), the web (September 2010) and PCs (November 2010).\nAfter personal computers, the survey found that ereaders are the most popular devices among ebook readers (41%), followed by cellphones (29%) and tablets (23%).\nWhat else do we know about people who read ebooks? For one, they're more voracious in their reading habits. The average ebook-reading person read 24 books in the past 12 months, compared to 15 for non-ebook readers. And ebook-reading respondents are not abandoning print: 88% said they read print as well as ebooks last year. Test subjects indicated they preferred ebooks for quick access and portability, but chose printed books for reading with children or sharing with others.\nCollectively, ebook reading is on the rise. According to Pew, four times as many people are reading on ebooks on a given day now than two years ago. \nImage courtesy of iStockphoto, mikkelwilliam"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/04/06/americans-ebooks-computers/>