<http://schema.org/about>
"Despite high-profile exposes of animal cruelty on industrial-scale farms, it's the routine treatment of animals as just another \"material input\" that should really worry us."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/animal-abuse-factory-farms-norm-not-exception.html>