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"If newspapers were hoping that Google would be their savior, it looks like they will need to find another white knight.  The company has announced that they are discontinuing their print ads product \u2013 which allowed advertisers to place ads in newspapers via AdWords \u2013 at the end of next month.\nThe problem does not appear to be a lack of interest from the newspapers; in a blog post, Google notes that more than 800 newspapers in the US signed up for the program.  Instead, it\u2019s a lack of demand from advertisers.  Google writes:  \u201CWhile we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we \u2014 or our partners \u2014 wanted.\u201D\nPrint ads debuted in late 2006, and have essentially faced a perfect storm of bad news.  Between declining readership of printed newspapers, an economic slowdown that has hampered advertising spending, and the fact that Google was trying to sell ads side-by-side with more measurable Internet ads, the product never really had a chance.  \nFor its part, Google still wants to be involved in the newspaper business, writing \u201CWe will continue to devote a team of people to look at how we can help newspaper companies.\u201D  But for now, it looks like AdWords isn\u2019t the be-all and end-all in advertising that Google hoped it would be.  It makes us wonder of what the future of Google\u2019s other offline ad efforts \u2013 like radio and TV \u2013 might be."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/01/20/google-print-ads-discontinued/>