<http://schema.org/headline>
"Sky's Now TV service hits Xbox, beckons you forth with 30 day free trial"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2012/08/22/skys-now-tv-service-hits-xbox-beckons-you-forth-with-30-day-fr/?ncid=rss_semi>