<http://schema.org/description>
"Over at Hacker News there are some complaints about the Google SEO Starter Guide (PDF).  So Google's head of search spam, Matt Cutts jumped in to try to understand what is wrong.That isn't the fun par"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-cutts-bad-to-buy-links-17637.html>