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"Pinterest introduced a web-based analytics tool Tuesday morning, allowing site owners to track users' engagement with their sites on the social network.\nThe free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received. Site owners can also track total impressions and reach on the network, as welll as referral traffic, both in cilcks and unique visitors, sent back to their sites.\nThe analytics are pretty basic, and don't pose much (if any) threat to more robust third-party Pinterest analytics systems like Pinfluencer and Curalate, which allow site owners to identify their most engaged and influential pinners, and track the popularity and reach of their own boards and pins. Still, it could prove a powerful motivator to site owners who have never examined their site's engagement on Pinterest and want to improve it.\n\nAlthough Pinterest has not yet launched any ad products, the startup is laying a foundation for their arrival, first with the introduction of business accounts and tools late last year, and now with its analytics platform.\nIn developing its ad strategy, it seems Pinterest took note of Tumblr's missteps. Advertisers were annoyed when Tumblr began asking for large sums without offering them any analytics tools to measure the effectiveness of their campaigns. Pinterest has been careful to roll out those tools first.\nImages courtesy of Flickr, Bunches and Bits {Karina}; Rosenberry Rooms/Pinterest; and Pinterest"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/03/12/pinterest-analytics/>