<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/culture-professionals-network/culture-professionals-blog/2012/jan/10/arts-culture-ready-olympic-games"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2012/jan/10/arts-culture-ready-olympic-games>