<http://schema.org/articleBody>
"\"It's obvious that people love Instagram,\" begins a recent video. \"But how are you supposed to share your photos with the 6.95 billion people that aren't on Instagram?\"\nThe video is a spoof that advertises a real-life Instagram camera. Indeed, Instagram hardware is an easy topic to satirize. The popular photo-sharing app has recently rocketed to 50 million users at the pace of five-million new users per week \u2014 leaving in its wake a trail of piggyback services that turn Instagram photos into physical photos, canvas prints and iPhone covers.\nBut where some of us see a joke, Italian designer Antonio De Rosa sees a viable product.\nEarlier this week, De Rosa launched an Indiegogo campaign to raise funds for a real-life Instagram camera, which he calls Socialmatic.\n\"I believe people will buy this because there is no camera on the market right now that allows us to bring social network power into real life,\" De Rosa tells Mashable in an email.\nSocialmatic, which for now only exists as a design concept with 3D renderings, would bring both the social aspects of Instagram and its trendy photo filters offline.\nThe camera would allow users to take photos, apply Instagram filters and print them instantly. Each photo would include the photographer's Instagram username and a QR code that other Instagram users could scan in order to comment on it or follow the photographer. \nIn addition to printing Instagram photos, it would allow users to share them as usual, via a Wi-Fi connection.\nSocialmatic's camera body, which would come with two lenses, even looks exactly like Instagram's app logo. Might Instagram have a problem with that? \"They probably will,\" De Rosa says, though he has yet to hear from the company.\nThere is something spoofable about building a specialty piece of hardware for an app that works just fine on a smartphone, but De Rosa thinks a real-world Instagram integration makes sense for three reasons.\n\"Your phone can't print the photo,\" De Rosa says. \"Your phone does not have a double lens system. Your phone is not a 'social camera.'\"\nWould you buy a camera to bring Instagram into the physical world? Let us know in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/05/14/real-life-instagram-camera/>