<http://schema.org/description>
"Google today launched a new Insights reports feature for all Google+ pages. In short, the company is finally starting to provide rich analytics for its social network, something Google+ ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2014/06/11/googles-new-insight-reports-google-show-visibility-engagement-audience-data/>