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"Yelp's stock was up 64% to $24.58 per share midday Friday during the consumer-review site's first day on the New York Stock Exchange.\nYelp had targeted its initial public offering in the range of $12 to $14 per share, valuing the company at nearly $900 million on the high end. Shares were priced at $15 Thursday evening. Yelp announced its plans to go public in April 2010, a little more than a year after turning down a $500 million takeover bid from Google.\nThat's not too shabby for a web property that has yet to turn a profit. The site features user-generated reviews of local businesses, 42% of which are restaurants. Audience and revenue have increasingly steadily year-over-year, up 74% to $83.3 million in 2011, but so have costs. The company recorded a net loss of $16.86 million last year, nearly double what it lost in 2010.\nYelp's successful debut follows a year of tumultuous public offerings from high-profile social media companies. Kevin Pleines, an analyst with stock-market research firm Birinyi Associates, found that new social media stocks were a bad investment as a category in 2011. By year's end, 82.4% were trading below their opening-day prices. \n\n\n2011 Social Media IPOs\n\n\n\n\n\n\n\n1. Yandex (YNDX) -20.8% from its IPO Price\nYandex, a Russian search engine,  raised $1.3 billion when it went public in May, making it the biggest social media IPO of the year. \n\n\n\n\n\n\n\n\n\n\n2. Zynga (ZNGA) -5%\nZynga raised about $1 billion in its December IPO, but shares fell on the first day, leading some to question whether the social media IPO bubble had burst.\n\n\n\n\n\n\n\n\n\n\n3. Renren (RENN) -76.4%\nThe so-called \"Facebook of China\" is way off its $14 IPO price.\n\n\n\n\n\n\n\n\n\n\n4. Groupon (GRPN) +13.1%\n\nSay what you will about Groupon, the company's stock is currently trading above its IPO price.\nImage courtesy of Flickr, Groupon.\n\n\n\n\n\n\n\n\n\n\n\n5. LinkedIn (LNKD) +37.2%\n\nOne of the highlights of the year for social media IPOs, LinkedIn's stock price surged on its first day and has held on to much of those gains since May.\nImage courtesy of Flickr, Adriano Gasparri.\n\n\n\n\n\n\n\n\n\n\n\n6. Bankrate (RATE) +36.5% \nThe personal finance website operator is another success story.\n\n\n\n\n\n\n\n\n\n\n7. Pandora Media (P) -37.4%\nPandora, the music streaming site, opened strong in June, but has fallen off since then.  \n\n\n\n\n\n\n\n\n\n\n8. HomeAway (AWAY) -14.8%\nOnline vacation-rental website HomeAway is down since its June IPO.\n\n\n\n\n\n\n\n\n\n\n9. 21Vianet Group (VNET) -39.7%\nChinese Internet data center service provider 21Vianet Group raised $195 million in April and then saw a steep decline in its stock price.\n\n\n\n\n\n\n\n\n\n\n10. Qihoo 360 Technology (QIHU) +17.9%\nChina's number three Internet company is still doing well despite pricing its shares above their proposed range in March. \n\n\n\n\n\n\n\n\n\n\n11. Tudou Holdings (TUDO) -63.6%\nAnother poor performer, Chinese Internet company Tudou is way down from its August debut.\n\n\n\n\n\n\n\n\n\n\n12. Jive Software (JIVE) +27.9% \nJive benefited from a late-in-the-year (December) IPO, but so far the stock price for the company, which helps businesses communicate using Facebook-style tools, is up from its IPO price.\n\n\n\n\n\n\n\n\n\n\n13. Demand Media (DMD) -59.8%\nOnline content creator Demand opened well in January, but is way down since then. \n\n\n\n\n\n\n\n\n\n\n14. Phoenix New Media  (FENG) -51.9% \nThe Hong Kong-based Phoenix raised $140 million in its May IPO. \n\n\n\n\n\n\n\n\n\n\n15. Angie's List (ANGI) +26%\nAnother latecomer, consumer review website Angie's List, is doing well since going public in November.\n\n\n\n\n\n\n\n\n\n\n16. Jiayuan.com International (DATE) -45.6% \nAnother victim of Chinese IPO fatigue, Jiayuan's shares fell 4.4% on its first day of trading in May. \n\n\n\n\n\n\n\n\n\n\n17. Zillow (Z) +15.2%\nZillow, which provides prices for real estate, did well in its June IPO and looks to finish 2011 up as well. \n\n\n\n\n\n\n\n\n\n\n18. Carbonite  (CARB) +11.2% \nCarbonite, a data backup firm, had a successful IPO in August, a brutal month for the market.\n\n\n\n\n\n\n\n\n\n\n19. FriendFinder (FFN) +0.7% \nFriendFinder, the publisher of Penthouse magazine and operator of websites like AdultFriendFinder.com and Cams.com, went public in 2011 after backing out from an IPO the year before.\n\n\n\n\n\n\n\n\nImage courtesy of iStockphoto, gmutlu"^^<http://www.w3.org/2001/XMLSchema#string>
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