<http://schema.org/description>
"We've seen the power of crowdfunding firsthand with the success of the popular platform Kickstarter.  Less than a week ago, two projects hit the $1M funding mark, proving to the world ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/02/16/greenunite-aims-to-crowdfund-projects-that-can-help-save-the-earth/?awesm=tnw.to_1DMn7>