<http://schema.org/headline>
"Fewer TV ads help cut profits for Chuck E. Cheese&amp;#8217;s by 33 percent"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bizbeatblog.dallasnews.com/2012/11/fewer-tv-ads-help-cut-profits-for-chuck-e-cheeses-by-33-percent.html/>