<http://schema.org/target>
"https://goodlife.allstate.com/?s={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<https://goodlife.allstate.com/?CID=OTC-DNSR-GR-120523&att=allstategoodtoknow.com&intcid=ILC-TXT-TR-GTK-140217>