<http://schema.org/articleBody>
"At some point along the way of trying to create a successful monetization scheme for my podcast ventures, I appealed to the sage advice of Chris Pirillo as to how to find sponsorship and advertising for the show, given all my travails with various advertising networks. His secret to success was to avoid utilizing advertising networks, and to seek sponsorship deals on my own.\nWe've had more success along these lines lately, although we've been admittedly not following Pirillo's advice to the letter, pursuing multi-track approaches to selling.\u00A0 One podcaster that's broken out of the pack recently following this line of pursuit is the campy Rabbit Bites video podcast.\u00A0 I have to admit, I haven't ever followed the show before being alerted to it recently, but it's hilarious in the same way your average Adult Swim show is. The show features two rabbits interviewing or making subtle commentary about mainstream entertainment fare.\u00A0 It's both cleverly written and amateurly produced - two factors that work to somehow make it better than the sum of its parts.\n\nThe news about the show, beyond it's obvious entertainment value, is that they've secured a deal with Purina (the pet chow folks) to do product placement and endorsement of their product by Chou Chou and Buns throughout the rest of the year. The show is distributed fairly widely, but according to the producer Nicholas Quixote, has no affiliations with an advertising networks that led to the closing of the deal.\nTo catch previous episodes of Rabbit Bites, head on over to RabbitBites.com, or to see the new episodes featuring the product placement, head over to Salon on Tuesday, where the rabbids will be interviewing Mick Jones of The Clash as well as Tony James of Generation X."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/04/04/rabbit-bites/>