<http://schema.org/alternativeHeadline>
"Microsoft fumbles on Points, encapsulating why it\u2019s such a frustrating company"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2012/10/09/microsoft-is-muddling-and-punting-on-microsoft-points-perfectly-encapsulating-on-why-its-a-frustrating-company-to-deal-with/>