<http://schema.org/headline>
"Fall 2011 RTW Collection: Billy Reid"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/runway/fall-2011-rtw/g21595/billy-reid-559410/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>