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"As a new trailer for the horror movie Oculus was hitting the airwaves this week, writer/director Mike Flanagan jumped online to see how the reaction was going.\nOculus was trending! But wait \u2014 people seemed \u2026 angry?\u00A0No \u2014 really angry.\nSEE ALSO: Facebook Buys Oculus VR. U Mad?\n\u201CI just saw stuff that was like, \u2018F*ck you Oculus!\u2019 I was like \u2013 \u2018What did we do? Did people not like the commercial?\u201D Flanagan told Mashable.\nTheir ire, as you\u2019ve probably figured out by now, was directed at the big news that the promising virtual-reality headset maker Oculus Rift was being sold to Facebook for $2 billion.\nThe buzzy VR company \u2014 whose name just happens to include the same obscure word as the Relativity Media movie\u2019s title \u2014 made a big media splash Tuesday night, just days into the April 11 release\u2019s marketing ramp-up. You can\u2019t buy viral exposure like that in Hollywood; never mind that it's for another thing altogether.\n\u201CIt can\u2019t hurt,\u201D Flanagan said. \u201CIt\u2019s great, just as far as title awareness. It\u2019s one of those weird words that we were concerned no one would know.\u201D\nOh, people knew. In a good sign for the moderately budgeted thriller, the mashups began mere moments after the news broke.\u00A0(The word \u201COculus,\u201D by the way, is an architectural term for a circular opening at the apex of a dome; and an archaeological term for a design representing an eye.)\n\u201CI started to get a kick out of it when people started doing PhotoShop versions of the poster,\u201D he said.\nThey put Mark Zuckerberg\u2019s face inside the Oculus movie\u2019s signature oval mirror. They subtly inserted punctuation to change the film\u2019s Twitter hashtag \u2014 #SeeYourEvil \u2013 to read #See?You\u2019reEvil.\nEven the film\u2019s tagline \u2014 \u201CYou see what it wants you to see\u201D \u2013 seemed appropriate to the moment when the world was becoming hyper-aware of the headset that creates a fully immersive environment.\n\nJust got invite to screening of \"Oculus\" (real movie!) Tagline: \"You See What It Wants You To See\" No, not starring Jesse Eisenberg.\n\u2014 Steven Levy (@StevenLevy) March 26, 2014\n\nFlanagan said the film\u2019s title had been locked since 2005, so there was no chance of running into any copyright troubles. \u201CThere\u2019s never been any negativity,\u201D he said.\nWell, except for having to let down a few oblivious well-wishers.\n\u201CI had a couple of people message me on Facebook and say \u2018congratulations,\u2019\u201D Flanagan said. \u201CI promise you ... no one bought our movie for 2 billion.\u201D\n\nHave something to add to this story? Share it in the comments.\n\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/03/27/oculus-rift-facebook-horror-movie-social-media/>