<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/sport/blog/2011/may/16/richard-cockerill-leicester-rants"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/sport/blog/2011/may/16/richard-cockerill-leicester-rants?view=mobile>