<http://schema.org/headline>
"At $47,803, the Value of Oscar's \u2018Swag Bag\u2019 Hits a Five-Year Low"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2013-02-21/at-47-803-oscar-swag-bag-value-hits-five-year-low>