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" Since its launch in 2002 in Brooklyn, New York, West Elm has become an established brand known for natural materials, handcrafted, and affordable home designs. Offering a wealth of choice, West Elm&amp;#039;s aim is to help customers mix and match pieces to create their own personal style. With a few exceptions, colors are neutral but there are plenty of textures available to give your scheme added interest.  Set over two floors, you&amp;#039;ll find furniture, bedding, bathroom accessories, rugs, window dressings, decorative accessories, dining, kitchen products and gifts. A gallery wall features UK artists, sourced through Etsy, with prints available to buy.  This article originally appeared on housebeautiful.co.uk. ----- "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elledecor.com/shopping/best-stores/news/a6050/the-americans-have-landed-hbuk/?src=rss>