<http://schema.org/headline>
"If this research pans out, don&amp;#8217;t bring a bag of potato chips to the secret meeting"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2014/08/04/if-this-research-pans-out-dont-bring-a-bag-of-potato-chips-to-the-secret-meeting/>