<http://schema.org/alternativeHeadline>
"US: Kellogg drops &amp;quot;all natural&amp;quot; label for Kashi and Bear Naked"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/kellogg-drops-all-natural-label-for-kashi-and-bear-naked_id126744.aspx>