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"Peter Rojas, founding editor of Gizmodo and creator of the Engadget blogging networks, has partnered with Downtown Records to launch RCRD LBL, an ad-supported model to offer free, online music downloads.\nThe model is similar to that of broadcast television, offering free downloads of music to the public.  The purpose of the partnership with Rojas is to leverage the niche blogging network as a platform for distribution, meaning ads and sponsorships will be targeted, providing value to those marketers looking for an improved online campaign.  What's riding on this model working well long term is the quality of the audience frequenting Rojas niche sites. \nDowntown Records, which launched artists such as Gnarls Barkley, is distributed by Warner Music's Alternative Distribution Alliance, and has a partnership with Atlantic Records in North America.  As Warner has been more conservative with its stance on DRM-free content, it's interesting that it may take part in an ad-based model for music distribution.  No word on plans for expansion to include other networks for distribution purposes, or what artists will be included in this new model, but the companies are confident that they will have substantial advertising partners from the onset of this new collaboration.\nAnother model for online music download is AnywhereCD, which has recently resolved its issues with Warner Music Group.  \n[via]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/06/11/rojas-downtown-records-free-music-downloads/>