<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/world/picture/2014/jul/15/eyewitness-vivian-maier"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/world/picture/2014/jul/15/eyewitness-vivian-maier>