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"MySpace has just announced an agreement with Rip Curl, a company dedicated to products and events surrounding action board sports.\nWith the exclusive partnership, Rip Curl content will be broadcast and promoted on MySpace.  Rip Curl Search TV shows, their International Films back catalog, and streaming and event video productions from Rip Curl contests will show on MySpace and their own website.  As both companies have a global audience, the deal is beneficial for all parties involved.  Rip Curl reaches a broader audience, and MySpace ramps up their online video offerings, moving beyond the realm of user-generated content to more premium offerings.  \nThe deal signifies the onset of a new video strategy for MySpace, which is important as they play catch-up to YouTube, who has landed several deals with broadcast networks, and Joost, who has recently signed deals with several players in the indie film market."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/04/24/myspace-rip-curl/>