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"   Photo: Est\u00E9e Lauder  We sat down with Evelyn Lauder and Elizabeth Hurley at Bloomingdale&amp;#039;s in NYC as they celebrated the launch of Est\u00E9e Lauder&amp;#039;s 2010 Breast Cancer Awareness collection\u2014and a provocative new ad campaign. ELLE: Tell us about the 2010 ad image and how it came about.Evelyn Lauder: It was the brainchild of James Gager, senior vice president of M.A.C, and Toni Lakis, vice president of M.A.C design. They thought it would be nice to do something new and provocative but in good taste, and I think they succeeded in doing that beautifully. We&amp;#039;ve gotten this ad into a lot of magazines and it stops traffic\u2014there&amp;#039;s a billboard of it going up in Times Square this month and I&amp;#039;m hoping there won&amp;#039;t be car accidents! ELLE: You two travel the world every October, Breast Cancer Awareness Month, promoting the cause. What can we expect from you this year? EL: Yes, we&amp;#039;re Siamese.Elizabeth Hurley: We travel around joined hand in hand. We&amp;#039;ve done beautiful illuminations worldwide. On Friday we&amp;#039;re lighting the Empire State Building pink!EL: We&amp;#039;re also ringing the closing bell at the New York Stock Exchange.EH: And we do some beautiful things in England\u2014we&amp;#039;ve lit Big Ben and the House of Parliament. This year, we&amp;#039;re doing Harrod&amp;#039;s. ELLE: When you&amp;#039;re traveling, what do you do when you&amp;#039;re not tirelessly promoting breast cancer awareness?EL: We don&amp;#039;t sleep.EH: No, we don&amp;#039;t.EL: After we go to a party for the collection we&amp;#039;ll have dinner in the room and watch television. ELLE: What are your favorite pink ribbon products?EH: I have my own candle called Pink Romance\u2014it was made in England and smells gorgeous! It will be available at Harrod&amp;#039;s. It has geranium, rose, and lavender in it.EL: I love it. I want one.EH: Good! I have one for you, back at the hotel.EL: Do you really? Oh, thank you! ELLE: Any other favorites? EH: I think the candle has the most relaxing and romantic smell. It&amp;#039;s not dissimilar to Est\u00E9e Lauder Pleasures which, coincidentally, is the fragrance we both have on today! It was the very first fragrance I launched with Est\u00E9e Lauder 16 years ago. Pleasures is repackaged as a Pink Ribbon fragrance. I love it. My candle definitely complements Pleasures\u2014it&amp;#039;s that English countryside smell and I like to have that around me. ELLE: How about you, Evelyn? Any items you especially love?EL: How can I pick? I&amp;#039;m the mother of them all! They&amp;#039;re my babies. "^^<http://www.w3.org/2001/XMLSchema#string>
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