<http://schema.org/name>
"Microsoft\u2019s BUILD 2012 developer conference kicks off October 30, 1 week after Windows 8 goes on sale"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2012/07/25/microsofts-build-2012-developer-conference-kicks-off-october-30-1-week-after-windows-8-goes-on-sale/>