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"Square Enix has said that \u00A320 iOS games work well for the publisher. Mobile general manager Antony Douglas said that the high-end pricing has performed better than other business models on the platform.  &amp;quot;It&amp;#039;s actually done a lot more revenue than a lot of free-to-play with in-app purchases or advertising models,&amp;quot; he told MCV. &amp;quot;You&amp;#039;ve got to sell 12 times that in some cases to get to one game on that \u00A314.99/\u00A320 model. &amp;quot;Customer behaviour is changing all the time so it&amp;#039;s one of many business models that we have and we have all the others under scrutiny as well. &amp;quot;What I will say about the business model is that it&amp;#039;s not fixed. Everyone says free-to-play is the future and that&amp;#039;s absolutely part of it, but that will change.&amp;quot; He added: &amp;quot;If you&amp;#039;re playing a lengthy \u00A320 RPG title, there will be an audience for that. Some people won&amp;#039;t go for it but those people could spend \u00A330 on resource management games. We&amp;#039;re looking into it to see how people respond. &amp;quot;We can&amp;#039;t show too much in the way of figures but it hasn&amp;#039;t had the negative sales response that some people would think.&amp;quot; Square Enix&amp;#039;s recent iOS releases include Final Fantasy Dimensions for \u00A319.99 / $28.99, while a port of DS title The World Ends With You retailed for \u00A312.99 / $17.99. &amp;gt; Final Fantasy retrospective: A look back at 25 years of the RPG series Gallery - View screenshots of Final Fantasy Dimensions below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/final-fantasy/news/a435871/square-enix-20-ios-games-more-profitable-than-free-to-play-adverts/>