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"DKNY PR Girl has over 350,000 followers on Twitter, her own line of stationery, and a trademarked avatar. It's quite a feat that the queen of social media has managed to remain anonymous since 2009, and this past weekend, she finally revealed her identity. Aliza Licht, the Senior Vice President of Global Communications at Donna Karan, made her first public appearance as DKNY PR Girl at Teen Vogue's Fashion University as part of the Fashion in the Digital Age panel. \"When I got the invitation from Teen Vogue, I really wanted to be a part of it,\" Aliza said. \"I love the idea of trying to help people navigate a career path. That is one of the main reasons that I decided to speak.\" Aliza is devoted to her hundreds of thousands of followers, whom she calls her real friends. She reads all tweets directed at her and responds to most of them, frequently offering 'PR 101' advice. \"I think it's great to be able to show people the job in action. That was the best part of coming out.\"\n\n Read on to learn Aliza's top ten social media tips."^^<http://www.w3.org/2001/XMLSchema#string>
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