<http://schema.org/description>
"Three years ago, Airbnb was a tiny startup that no investor wanted to touch.  Whether not returning emails, or providing a flat out, \u201CNo\u201D the San Francisco based firm had a \u201Csnowball\u2019s ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/07/06/airbnb-takes-on-europe-will-it-revolutionize-the-industry-again/>