<http://schema.org/headline>
"Cricket-New Zealand (45 &amp;) 232-5 v South Africa (347-8d) - lunch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://uk.reuters.com/article/2013/01/04/cricket-zealand-lunch-idUKL4N0A92W620130104?feedName=cricketNews&feedType=RSS>