<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2010%2F05%2F21%2FId-Rather-Be-a-Zombie-Than-a-NASA-Astronaut.aspx>