<http://schema.org/keywords>
"High Schools"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sportsdaydfw.com/high-school/sportsdaydfw/2013/09/06/plano-east-trails-7-0-then-reels-off-42-straight-points-in-rout-of-naaman-forest>