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"With Twitter continuing to experiment with a variety of business models, at least one format appears to be attracting meaningful revenue: promoted tweets and trending topics.\nAccording to a report in The Wall Street Journal, advertisers are spending \u201Cupwards of $100,000\u201D on the ads, which are still in testing with only a handful of partners (more than 30 \u201Cbig name brands\u201D per the WSJ\u2019s report).\nAs for the results, there are a couple reasons for Twitter to be optimistic.  For one, about 5% of those who see promoted tweets interact with them (i.e. \u2013 click a link, retweet or reply).  Also, 80% of brands that have purchased ads have gone on to do so again.\nSpecific case studies we\u2019ve seen so far include Coca-Cola, which reported a 6% engagement rate for its campaign, Virgin America, which credits Promoted Tweets in part for its fifth highest sales day ever, and online trading firm Zecco, which said last month that engagement on its promoted tweets was 50% higher than its regular tweets, with \u201C200 to 300% increases in some cases.\u201D\nThat said, there is some reason to be cautious.  The WSJ notes that PepsiCo and Best Buy \u2013- two brands that are highly active in the social media space \u2013- are yet to re-up on Twitter ads following a trial run.  We\u2019re also waiting to see if Twitter\u2019s plan will extend beyond big brands with big budgets and will eventually offer small businesses a self-service way to target promoted tweets to potential local customers.  \n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/09/27/promoted-tweet-pricing/>