<http://schema.org/image>
<http://rack.1.mshcdn.com/media/ZgkyMDEzLzA0LzMwLzA5L0FpcmJuYi44MDAzNy5qcGcKcAl0aHVtYgkxMjAweDYyNyMKZQlqcGc/5d757cff/9ab/Airbnb.jpg>
<http://mashable.com/2013/04/30/airbnb-verified-id/>