<http://schema.org/description>
"Like Twitter, Facebook is testing various features on select users and businesses.\u00A0\u00A0Inside Facebook reports on one such test: The ranking of businesses in a certain geographic area.\r\n\r\nThe ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2014/07/08/facebook-testing-location-based-business-page-rankings/>