<http://schema.org/headline>
"Social media outpouring of #RedBalloonsforRyan helps grieving South Pasadena family"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.presstelegram.com/general-news/20140507/social-media-outpouring-of-redballoonsforryan-helps-grieving-south-pasadena-family>