<http://schema.org/about>
"Now here's something happy for rainy days: the Spud Raincoat, made from potatoes and designed by the guys from Good for Environment! Under the brand name Equilicu\u00C3\u00A1, they make thought provoking products such as the Econo, a water"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-fashion/spud-plantable-raincoat-made-from-potatoes-closes-the-loop.html>