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"Top 10 Brands on Socialcam\n\n\n\n\n\n\n\n1. Brooklyn Nets\n\n\nOne of two New York City-based NBA basketball teams, the Brooklyn Nets' Socialcam page includes nutrition tips, shots of the construction of the new stadium and messages from players and general manager Billy King.\nFollowers: 765,331\n\n\n\n\n\n\n\n\n\n\n\n2. Discovery Shark Week\n\n\nThe Discovery Channel's \"Shark Week\" series is one of its most popular attractions. On Socialcam, you'll find thrilling videos of shark activity and announcements leading up to this year's 25th anniversary.\nFollowers: 686,554\n\n\n\n\n\n\n\n\n\n\n\n3. LIPTON Iced Tea\n\n\nThe Socialcam page for Lipton's Iced Tea will definitely attract fans of the band Lady Antebellum, the face of the brand, with exclusive interviews and behind the scenes footage.\nFollowers: 685,114\n\n\n\n\n\n\n\n\n\n\n\n4. New York Jets\n\n\nNFL football team the New York Jets uses Socialcam to showcase moments with players, practice highlights and even an idea of what the locker room looks like.  \nFollowers: 682,305\n\n\n\n\n\n\n\n\n\n\n\n5. Meow Mix\n\n\nThe Internet loves cats, so it's no surprise that Meow Mix has a lot of Socialcam followers, even though the page only has three videos. For now, you'll find a revamped commercial and some of the funniest cats across the web.\nFollowers: 665,027\n\n\n\n\n\n\n\n\n\n\n\n6. Sierra Mist\n\n\nSierra Mist promotes its all-natural ingredients, so the brand posts Socialcam videos of award-winning chef Aar\u00F3n S\u00E1nchez concocting some delicious natural recipes.\nFollowers: 661,975\n\n\n\n\n\n\n\n\n\n\n\n7. Brisk\n\n\nThe word \"brisk\" can mean fast and energetic, and Brisk Iced Tea's Socialcam page really captures that feeling. Its entertaining channel posts videos that encourage recycling and that unlock exclusive sponsored content.\nFollowers: 659,382\n\n\n\n\n\n\n\n\n\n\n\n8. Avion Tequila\n\n\nFor the 21 and older crowd, Avion brand tequila posts videos on Socialcam of bartenders around the U.S., who teach viewers recipes for interesting concoctions. The drinks include the \"Rita Rioja\" and the \"Papaya Smash.\"\nFollowers: 644,212\n\n\n\n\n\n\n\n\n\n\n\n9. General Electric\n\n\nGeneral Electric engages the tech audience on Socialcam. The brand's videos include tests of the GEnx jet engine and \"Ear for Innovation\" trivia questions.\nFollowers: 624,795\n\n\n\n\n\n\n\n\n\n\n\n10. Oprah Winfrey Network (OWN)\n\n\nThe Oprah Winfrey Network seems to have the most videos out of the top brands on Socialcam. Among its 29 videos, you'll find clips from the network, including things you may not have known about celebrities, book club selections and more.\nFollowers: 624,636\n\n\n\n\n\n\n\n\n\nVideo-sharing platform Socialcam's tagline is \"the easiest way to take and share videos,\" and brands are taking note.\nThe relatively new web, iOS and Android app allows individuals and companies alike to engage their audiences and increase their social scope by sharing videos. Socialcam doesn't impose any time limits on its videos like some of its competitors \u2014 Viddy, for example. According to Michael Seibel, CEO of Socialcam, the average length of a Socialcam video is between 60 and 90 seconds.\nBrands such as Lipton Iced Tea and the New York Jets have followings that just keep growing. Video is one of the best ways for brands to tell compelling stories while showcasing their missions.\n\nSEE ALSO: 6 Brands That Get It Right on Viddy\n\"We\u2019re always looking to engage digital communities in emerging storytelling mediums,\" says Linda Boff, global director of digital, advertising and design at General Electric (GE), one of the top brands on Socialcam. \"We particularly like Socialcam because it enables us to showcase and answer questions about our technology, and people at work through the context of social video.\"\nBut why are brands using Socialcam if YouTube is still successful?\n\"The video that we share on Socialcam is slightly different because it\u2019s a more social-by-design platform than YouTube right now,\" Boff explains to Mashable. \"Our content tends to be shorter in length, uses strong calls to action at the video end, and looks to engage our community in the comments below.\"\nSeibel says that YouTube is where brands should make viral videos, while Socialcam is all about making videos in real time and getting a following whenever they release a video.\n\"That video is going to be pushed to that audience,\" he says. \"That's a super powerful way to know you're reaching an audience.\"\nAfter GE hit 15,000 followers, Boff and the rest of the team began to see the brand's follower rate almost double every day.\nCheck out the gallery above for the top 10 brands using Socialcam. Are you using the platform? Which brands do you follow? Let us know in the comments.\nImage courtesy of iStockphoto, pressureUSA"^^<http://www.w3.org/2001/XMLSchema#string>
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