<http://schema.org/keywords>
"\u00E2\u0080\u009Cblockbusters: hit-making, risk-taking, and the big business of entertainment\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2013/12/02/blockbluster>