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"Video parodies, lip-dubs, remixes and covers transformed catchy pop songs into the Internet's most-discussed viral sensations this year. To pay homage to this viral culture, MTV launched the Most-Share Worthy Video category Tuesday for the Sept. 6 Video Music Awards.\nFrom now until showtime, people can vote in the category using Twitter hashtags and see what's winning in real time. MTV first introduced the Twitter voting functionality in May for the Movie Awards with a Best Hero category, which netted more than 800,000 votes.\nVying for the crown are Carly Rae Jepsen's \"Call Me Maybe,\" Gotye's \"Somebody That I Used to Know,\" Beyonce's \"Countdown,\" Justin Bieber's \"Boyfriend\" and One Direction's \"What Makes You Beautiful.\" \nThe new category is just one addition MTV has thrown into its digital arsenal for the VMAs. \nAnticipate a full-on social attack from MTV on Twitter, Facebook, Tumblr, Foursquare, Pinterest, Instagram and Viddy. Here's how to enjoy the Video Music Awards madness before and during the televised broadcast. \nGIF Maker Within Video Players\n\n\nMTV is embedding a \"GIF It\" creator into every video it posts on VMAs day, making easier than ever to turn any moment into an animated GIF. \n\"This is the vernacular of the audience, so we want to give them more tools to amplify this behavior,\" Colin Helms, MTV's SVP of digital media, tells Mashable. \"We don't want to make it hard for them.\"\nGIFs in general have become a popular vehicle to showcase notable moments of 2012, particularly for awards shows. In January, a GIF of comedian Tina Fey photobombing Amy Poehler during the Golden Globes went viral. Popular Academy Awards GIFs in February captured the best moments, including Angelina Jolie's leg.\nWho knows? Maybe your masterpiece will end up prominently displayed on MTV's GIF-heavy Tumblr.\nTwitter Tracker\n\n\nTwitter Tracker for the 2012 VMAs\n\n\n\n\n\n\n\nBuzz Main Page Display Online and on Mobile\nThe Twitter Tracker will display the artists whose names are in the most tweets about the VMAs.\n\n\n\n\n\n\n\n\n\n\nBuzz Detail Display Online and on Mobile\nWhen you click on an artist's face on the main page, you will be lead to a page detailing what people are saying about him or her.\n\n\n\n\n\n\n\n\n\n\nMoments Mani Page Display Online and on Mobile\nThe Twitter Tracker also will rank the top-tweeted moments and let you share videos and pictures of them to your followers.\n\n\n\n\n\n\n\n\n\n\nMoments Main Page Display on TV\nThe results from the Twitter Tracker will be displayed on TV to encourage more tweets.\n\n\n\n\n\n\n\n\n\n\nMoments Detail Display on TV\nThis is detailed view of a moment that lists the top-used words in tweets.\n\n\n\n\n\n\n\n\n\n\nBuzz Detail Display on TV\nThis is detailed view of an artist that lists the top-used words in tweets.\n\n\n\n\n\n\n\n\n\n\nPaparazzi Photos Display on TV\nMTV will post red carpet and show photos quickly for viewers to share with their followers.\n\n\n\n\n\n\n\n\nThe VMAs Twitter Tracker is back to showcase which artists and moments are getting the most buzz in tweets. Its data, which will be more detailed this year, will be displayed on the web, mobile and on TV.\n\"This show is a series of planned and unplanned moments, but it's the ones we don't even know about that tend to get the most reactions,\" Mike Scogin, MTV's VP of wireless and mobile, tells Mashable.\nFor example, the onstage pregnancy reveal from Beyonce in 2011 shattered Twitter's tweets-per-second record with 8,868 TPS. However, that moment has since been edged out by five other events. \n\nSEE ALSO: 5 Captivating Moments From the 2011 Video Music Awards [VIDEOS]\nFacebook Timeline Tracker\n\n\nFor the first time, a Facebook Timeline Tracker will be used for the VMAs. This tracker made its debut during the Movie Awards in June and will keep tabs on the number of Likes, comments and shares of VMAs content shared on MTV's Facebook page. It lives in a Facebook tab and on the VMA site. \nAll-Access Live\nThe VMAs ramped up its digital offerings last year with a second-screen experience on desktop, iOS and Android. This year is no different with the All-Access Live portal, which will provide live backstage footage through the lens of nine cameras. \nThe streams are available on MTV.com, and through the MTV News app and social viewing app WatchWith.\nInstagram, Pinterest and Viddy\n\n\nMore backstage and onstage goodies will be posted to MTV's Instagram, Pinterest and Viddy streams.\nHelms says each social network will have a life of its own and the network tries hard not to regurgitate the same content on every social network.\nAnd it appears viewers of every level of social media usage will get a taste of MTV's social tactics.\n\"You can just sit back and see the social media content on TV or take a deeper dive to make sense of the streams,\" Scogin says. \"Out of all of the award shows, we have the most digital native early adopters so we've got to continue to evolve \u2014 they're expecting us to raise the bar every year.\"\n\nSEE ALSO: See All of the Nominees for the 2012 Video Music Awards Here"^^<http://www.w3.org/2001/XMLSchema#string>
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