<http://schema.org/about>
"I have a great job, but I now know that author Richard Nelson's job is a bit cooler - literally and figuratively. Recently Nelson sat on the icy ground at the Alaskan Beaufort Sea coast watching polar bears eat the remains of a whale."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/caring-for-our-1600lb-friends.html>