<http://schema.org/headline>
"The Biggest Contradictions in Sports Culture - The 24/7 hype cycle is too much, but we react to every noteworthy play like it&amp;#039;s a once-in-a-lifetime event."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2013/12/biggest-contradictions-sports-culture/hype>