<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2010%2F04%2F01%2Fgenetically-engineered-rats-10-percent-rabbit-100-percent-cute.aspx>