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"Facebook&amp;#039;s approach to advertising on the social network is &amp;quot;pissing off users and frustrating brands&amp;quot;, a Google executive has claimed.  Bradley Horowitz, the vice president of product at Google+, a rival social network to Facebook, told Business Insider that Facebook was &amp;quot;jamming&amp;quot; its ads in users&amp;#039; faces.    He said that ads on Facebook were similar to someone butting into two people having a conversation and trying to promote a sandwich.  &amp;quot;I&amp;#039;m trying to communicate in that sacred space of social connection, it doesn&amp;#039;t matter if I &amp;#039;Like&amp;#039; the sandwich, it doesn&amp;#039;t matter if it&amp;#039;s personalised with my favorite mustard, that is the wrong moment to try and dangle [it] in front of me,&amp;quot; he said at Business Insider&amp;#039;s IGNITION conference.  &amp;quot;There is a time and place for sandwiches, it&amp;#039;s called lunch, at a restaurant,&amp;quot; he added.  Horowitz branded Facebook a &amp;quot;social network of the past&amp;quot;, and criticised the site for filling people&amp;#039;s news feeds with advertising.   He said that Google+ takes a more holistic and social approach with its ads, involving them accompanying regular search terms.  The example he gave was a search for &amp;quot;microwave oven&amp;quot; presenting a Google+ recommendation from a trusted contact.  According to Horowitz, this approach brings &amp;quot;tremendously valuable social recommendations&amp;quot; to users. &amp;quot;It turns out recommendations are very valuable to users without compromising the user experience,&amp;quot; Horowitz said, adding that unlike Facebook &amp;quot;we don&amp;#039;t have to make next week&amp;#039;s payroll by jamming ads at users&amp;quot;. Google+ is said to now have around 400 million members, 100m of whom are deemed active users. However, Facebook recently passed 1 billion members and is said to have more than 600m active users.  Horowitz stated that he was pleased with the progress of Google+, but accepted that more work had to be done, noting that it &amp;quot;may not be the place where you go and wish your friend a happy birthday, it&amp;#039;s not yet there&amp;quot;. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/news/a441773/google-exec-facebook-pissing-people-off-with-ads/>