<http://schema.org/name>
"ELLE"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a3570/the-most-creative-color-names-at-the-fall-2010-shows-1165/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>