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"After reading comments related to dry cleaning and pressing in your column in recent months, I thought it might be appropriate to give some information from the point of view of the dry cleaner. My best customers are not necessarily the highest spenders but the ones who purchase garments of good quality and appreciate the value in taking good care of them. The majority of such customers come to me as referrals from other good customers. If you see someone dressed impeccably, ask him or her for the name of his or her cleaner. Cleaners should have a policy of rejecting for cleaning any garment with damage or stains that cannot be removed without potential damage to the garment. In these cases, the cleaner should notify the customer and obtain his consent before proceeding. Finally, a brief word on \"press only.\" Research has shown that the repeated pressing of clothing exposed to soiling and perspiration is more destructive to fabric than repeated cleaning. Frankly, some people's hygiene habits are not as evolved as others', and it is quite distasteful to handle these garments for pressing if they have not been cleaned first. If a suit was worn briefly and is not stained, \"press only\" can be a valid option, but it should not be used in lieu of dry cleaning."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/dry-cleaner-advice>