<http://schema.org/description>
"Satellite television broadcaster BSkyB has launched\u00A0all six of its Sky Sports channels on NOW TV today, its on-demand streaming service that competes with the likes of Netflix and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2013/03/19/sky-sports-lands-on-now-tv-offering-instant-streaming-of-football-f1-and-other-sporting-events/>