<http://schema.org/name>
"Sky Sports goes on-demand online as BSkyB\u2019s NOW TV starts offering football, F1 and more for \u00A39.99/day"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2013/03/19/sky-sports-lands-on-now-tv-offering-instant-streaming-of-football-f1-and-other-sporting-events/>