<http://schema.org/alternateName>
"SEC Network"^^<http://www.w3.org/2001/XMLSchema#string>
<http://secsports.go.com/watch?_escaped_fragment_=/view/video/b02f8d33-9f5e-419f-87b6-923f2ff87d4b/SEC-Audibles-Andy-Kennedy-March-3,-2014>