<http://schema.org/about>
"The Alliance to Save Energy, Edison Electric Institute and the SCI FI Channel have partnered up to create an innovative energy-efficiency campaign and contest that will encourage people everywhere to upgrade the energy efficiency features in their home"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/eureka-mart-house-energy-efficiency-challenge-launches-today.html>