<http://schema.org/description>
"&lt;p&gt;Once a company\u2019s management team recognizes the need to make changes in order to grow the business, stay ahead of the competition or simply survive, it is faced with the daunting task of making those changes happen.  This generally starts with a process of convincing the workforce that change is necessary. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/commitment-and-accountability>