<http://schema.org/name>
"ExchangeWire.com"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.exchangewire.com/blog/2013/03/18/premium-publishers-are-in-the-audience-business-not-the-ad-impression-business-by-petteri-vainikka-cmo-enreach/>