<http://schema.org/articleBody>
"   Photo: Le Labo  Last night Fabrice Penot charmed a handful of girls inside Le Labo&amp;#039;s lab at Barneys. He was like a kid in a candy store, enthusiastically walking the miniature crowd through his design process and the brand&amp;#039;s short, yet insanely successful, history. After years at Armani, Penot and his business partner started Le Labo five years ago. They opened their charming shop on Elizabeth Street with just twelve fragrances. &amp;quot;Our dream was to go to Barneys four years after our launch\u2014it was in our business plan actually\u2014it only took three months,&amp;quot; he said. &amp;quot;I can&amp;#039;t really explain what happened, but we are very grateful.&amp;quot; Le Labo devotes so much time to each fragrance, about three years, that they&amp;#039;ve only launched two in their five years. The second, Santal 33, debuted on Monday. The spicy scent was inspired by the Marlboro man, &amp;quot;really capturing the idea of the leather, the saddle, the firecrackers at night, the woods,&amp;quot; said Penot. In French, the world virility has a feminine object: &amp;quot;You can only be a full man if you connect with your feminine side,&amp;quot; said Penot, hence the musky, unisex scent. In fact, all of Le Labo&amp;#039;s fragrances are unisex, &amp;quot;Gender in perfume is an invention of marketing.&amp;quot; The best part about Le Labo, aside from the unbelievable scents, is that they&amp;#039;ll mix the fragrance right in front of you, with ingredients from the fridge, and stick your name on the bottle. You can snag your own Santal (French for sandalwood) at Barneys. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/news/a6406/le-labo-channels-the-marlboro-man-20708/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>