<http://schema.org/keywords>
"\u00E2\u0080\u009Cthe best of it: new and selected poems\u00E2\u0080\u009D (grove/atlantic[[zzsemicolonzz]]$24)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2010/04/12/think-small>