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"will.i.am is reportedly counter-suing N.E.R.D frontman Pharrell Williams. The Voice UK coach is said to have filed a lawsuit against Williams relating to his YouTube channel named &amp;#039;i am OTHER&amp;#039;, claiming it bares too close a resemblance to his i.am+ product branding.   According to TMZ, the Black Eyed Peas star initially sent the &amp;#039;Blurred Lines&amp;#039; singer a cease and desist letter instructing him to remove the &amp;#039;I am&amp;#039; prefix from the online project. Williams sought to defend the channel&amp;#039;s name back in July, but will.i.am (whose full name is William Adams) has now presented the courts with documents detailing other instances in which he feels the &amp;#039;Get Lucky&amp;#039; singer has infringed trademarks. 38-year-old Adams had initially denied that he planned to take legal action over the matter, but has since said that &amp;#039;i am OTHER&amp;#039; is likely to confuse people because both he and Williams are on the same record label and have similar musical styles. Williams has asserted that &amp;#039;i am Other&amp;#039; does not &amp;quot;infringe, dilute or unfairly compete&amp;quot; with Adams&amp;#039;s line, but is yet to comment on the latest developments. Watch will.i.am and Britney Spears&amp;#039;s video for &amp;#039;Scream &amp;amp; Shout&amp;#039; below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/news/a517320/william-sues-pharrell-williams-over-i-am-other-youtube-channel/>