<http://schema.org/alternativeHeadline>
"Nike updates FuelBand app for iOS to add multiple band support, increase sync speed"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/07/28/nike-updates-fuelband-app-for-ios-to-add-multiple-band-support-increase-sync-speed/>