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"Aziz Ansari's doomed exploits to impress a date fuel American Express's first TV ad for its Sync program.\nIn the ad, which is set to break Wednesday night, the comedian becomes smitten with a girl named Jessica and then looks up her \"Likes\" on Facebook. \nUsing AmEx's \"Link, Like, Love\" program and Sync via his smartphone, Ansari eventually purchases a tuba, a kayak, a modern art painting and a parachute. His plan hits a snag, though, when Jessica is running late and can't meet him at his apartment. The quick-thinking Ansari then literally parachutes in to meet her at a restaurant, with his kayak, tuba and painting in tow. \n\"It's too much,\" she decides.\nThe TV spot comes after AmEx has marketed Sync at social media savvy consumers at South By Southwest, among other venues. The program awards discounts to card holders who link their social network accounts at americanexpress.com/sync. Earlier this month, AmEx added a Twitter component which offers discounts for tweeting promotional hashtags. \nThe premiere of the TV spot coincides with an offer Wednesday for $2 off a Redbox rental via AmEx if you check in via Foursquare. \nAnsari, meanwhile, just released a web-based a one-hour comedy special titled Dangerously Delicious last week. The Parks and Recreation star hasn't released sales figures for that special yet, but says he's very happy with the response so far.\nBONUS: Jay-Z Rocks SXSW at American Express Twitter Event\nAmerican Express pimped its Sync initiative at South by Southwest by roping in Jay-Z for free concert and inviting AmEx cardholders with SXSW badges to the show.\n\n\nAmerican Express Taps Jay-Z for South By Southwest Concert\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\n\nA sea of camera phones lit up Jay-Z's free concert Monday night at South by Southwest during an event for American Express's new Twitter-based discounts program.\nAlthough the show at Austin City Limits Live was reserved for AmEx cardholders with SXSW badges, American Express offered a livestream to the masses. The footage is still available to watch here.\nAmEx pimped its recently announced Twitter initiative, which allows AmEx members to sync their cards to their Twitter account for hashtag-related savings, at the concert venue.\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Brandon Fuller\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Mashable's Morgan Berk\n\n\n\n\n\n\n\n\n\n\nJay-Z Performs at SXSW\nPhoto by Mashable's Morgan Berk\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/28/aziz-ansari-first-date-is-a-fail-in-american-expresss-first-sync-tv-ad-video/>