<http://schema.org/headline>
"BBC.com Cans Paid Subs Option; Readers Don&amp;#8217;t Want What They Say They Want"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2008/06/05/419-bbccom-cans-paid-subs-option-readers-dont-want-what-they-say-they-want/>