<http://schema.org/about>
"The plight of the bumblebee is a matter of great concern.  Their numbers are declining, some species are on the brink of extinction and colony collapse disorder has spread in the U.S.  Albert Einstein may (or may not) have said"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/lawn-garden/city-bees-go-to-church-in-london-and-get-saved.html>