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" Design that&amp;#039;s innovative and intuitive, elegant and functional\u2014that description, especially in the wake of Steve Jobs&amp;#039; resignation, might bring to mind Apple. But long before the iPod, industrial designer Dieter Rams brought this notion of &amp;quot;good design&amp;quot; to everyday life. Working for Braun from 1955 to 1997 (and its lead designer for 34 of those years), he created exquisitely streamlined versions of household staples, including a citrus juicer, a hairdryer, a clear-lidded record player nicknamed &amp;quot;Snow White&amp;#039;s coffin.&amp;quot; His 1960 modular shelving system for Vitsoe\u2014called &amp;quot;the endgame in shelving&amp;quot; by Jasper Morrison\u2014is still in production. An international exhibition of Rams&amp;#039; designs, sketches, and prototypes has just opened at the San Francisco Museum of Modern Art, not far from his fans in Silicon Valley. As Apple&amp;#039;s designer Jonathan Ive writes in the foreword to a new monograph on Rams, he &amp;quot;remains utterly alone in producing a body of work so consistently beautiful, so right and so accessible.&amp;quot; &amp;quot;Less and More: The Design Ethos of Dieter Rams,&amp;quot; San Francisco Museum of Modern Art, through February 20, 2012; sfmoma.org. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elledecor.com/design-decorate/interior-designers/news/a3422/pure-simple-dieter-rams-a-70735/>