<http://schema.org/target>
"android-app://com.cylex/cylex-app/nz/profile/a24e037d737ea53820945b9ce6c4ed9f"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cylex.co.nz/company/papakura+normal+primary+school-18009244.html>