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"Are you Sporty, Sexy or Glam?\nEarlier this week, Michael Kors released an interactive Facebook app to introduce consumers to its three new beauty and fragrance collections.\nSEE ALSO: How ModCloth Went From a College Dorm to $100 Million a Year\nWhen you launch the video portion of the app, you'll find a vanity table displaying the three collections. Clicking one transports you \u2014 for Sporty, that means a flash of a boat followed by a dive in a pool; for Glam, a splash of champagne and a photo shoot. \nWhile you're watching the videos, the app prompts you to take screenshots to share to Facebook, Pinterest or Twitter \u2014 an idea the brand has clearly borrowed from Topshop's runway live streams. (Update: A Michael Kors spokesperson says the company first demoed the technology in February 2012, six months before Topshop did.) When you're finished, you can opt to watch more videos, shop the collections or enter a sweepstakes.\nThe app is immersive and does an excellent job of conveying the sense of the fragrances through a medium that doesn't allow consumers to actually experience (i.e., smell) them. \nBut I can't help wondering if shares (and sales) may be improved by including a sampling element, which both Burberry and Oscar de la Renta used to promote their fragrance launches in 2011. The genius of Burberry's campaign was in the timing: Testimonials from those who received samples poured onto Burberry's Facebook page just as the fragrance hit stores.\nIn addition to the app, Kors has also launched a microsite that mimics, to a degree, the app's choose-your-own-adventure style of discovery. It also serves as a home base for all of the photos the brand and its fans are posting to Instagram with the #sportysexyglam hashtag.\nImage: Michael Kors"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/08/15/michael-kors-facebook-app/>