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"This fall, brands, marketers and media turned to social media to generate real-time coverage and buzz among followers of New York Fashion Week \u2014 and nowhere was the impact of those efforts more apparent than on Twitter.\nAccording to social media measurement platform Trendrr, which produced the infographs below, more than 165,000 tweets pertaining to Fashion Week were posted between Thursday, September 9 and Thursday, September 16.\nFriday, September 10 was the biggest day at 34,000 tweets; hashtag #nyfw also became a trending topic on Twitter that day. Of the tweets delivered during that period, 70% came from female users, 50% were positive and 17% were negative in sentiment. \nThe conversation generated a number of benefits for brands who were active during the week, most of which received a healthy increase in followers. Diane von Furstenberg led the way with an increase of 3,000 followers, whose show garnered positive reviews both in print and online. Betsey Johnson and Michael Kors both netted around 2,000 additional followers, the latter of whom received positive feedback in 65% of the tweets posted during and after the show. \nOne of the more surprising beneficiaries of Twitter buzz  was South Korean designer Bumsuk Choi, who managed to boost his Twitter following by 1,200 followers \u2014 a 40% increase from his previous following \u2014 despite not having delivered a single tweet in English throughout the week.\n\u201CWhat\u2019s fascinating is that I can remember three years ago watching Fashion Week first show up in the public timeline on Twitter, and now the entire industry is unlocking the value of social/digital media in a diverse and impressive variety of methods,\" Trendrr Founder and CEO Mark Ghuneim observed. \"From the beautiful American Express/Twitter destination site, to Marc Jacobs\u2019s live streams,\u00A0to QR codes, to Facebook and Foursquare promos, and more, there seemed to be no social network or channel that went un-leveraged this year,\" he said.\nDid you follow New York Fashion Week on Twitter? What interesting trends did you observe?\nInfographs\n\n\n\n\nTweets related to Fashion Week between August 1 and September 16. Friday, September 10 was the biggest day at 34,000 tweets, followed by Tuesday, September 14 at 21,000 tweets.\n\n\n\n\nBetween September 9 and 16, 70% of tweets related to Fashion Week came from female users, 50% of which were positive and 17% of which were negative in sentiment. \n\n\n\n\nTwitter conversations pertaining to the event were, perhaps unsurprisingly, heavily concentrated in New York.\n\n\n\n\nBoth Michael Kors and Betsey Johnson received a boost in followers and mentions throughout the week.\n\n\n\n\nFoursquare checkins at major Manhattan department stores during Fashion's Night Out.\nImage courtesy of GoRunway.com, Monica Feudi."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/09/19/fashion-week-twitter-trends/>