<http://schema.org/url>
<http://gigaom.com/2008/06/05/419-bbccom-cans-paid-subs-option-readers-dont-want-what-they-say-they-want/>
<http://gigaom.com/2008/06/05/419-bbccom-cans-paid-subs-option-readers-dont-want-what-they-say-they-want/>