<http://schema.org/description>
"Startups often run into anti-innovation opponents they may not expect. These opponents have their own name --  \u201Crent seekers\u201D -- the landlords of the status-quo."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/automobiles/tesla-heres-how-innovation-can-breed-haters.html/>