<http://schema.org/name>
"SEC Sports"^^<http://www.w3.org/2001/XMLSchema#string>
<http://secsports.go.com/watch?_escaped_fragment_=/view/video/adc7aae4-f3e1-4d1d-beec-77e8a00d8b4c/SEC-Audibles---Mark-Richt---Oct.-3,-2012>