<http://schema.org/keywords>
"\u00E2\u0080\u009Cat home on the range[[zzsemicolonzz]] or, how to make friends with your stove\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2012/07/23/reincarnation-2>