<http://schema.org/description>
"A great idea ensures startup success, right? Wrong.\r\nNo one enjoys hearing it, but three out of four startups will fail before they ever get to market. Yes, even the greatest ideas ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2013/06/22/avoid-startup-failure-dont-make-these-7-mistakes/>