<http://schema.org/target>
"http://midwayusa.com/s?userSearchQuery={userSearchQuery}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.midwayusa.com/product/606282/winchester-supreme-ammunition-7mm-remington-magnum-150-grain-ballistic-silvertip?cm_vc=S014>