<http://schema.org/alternativeHeadline>
"Would You Give Your Nails A Matte Paint Job?: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2009/06/the-next-big-nail-thing-matte>