<http://schema.org/name>
"New Balance 996"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newbalance.com/pd/new-balance-996/WC996.html?cgid=209000&prefn1=color&start=6&prefv1=Pink%7CNavy&dwvar_WC996_color=White_with_Pink>