<http://schema.org/headline>
"Run for Royce &amp;#8211; or just buy the shirt &amp;#8211; to help a vet"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.pjstar.com/mindingbiz/2013/09/19/run-for-royce-or-just-buy-the-shirt-to-help-a-vet/>