<http://schema.org/alternateName>
"SEC Network"^^<http://www.w3.org/2001/XMLSchema#string>
<http://secsports.go.com/watch?_escaped_fragment_=/view/video/c3a3b5bc-a8d8-4a76-9846-5012f5a37cbc/SEC-Audibles---John-L.-Smith---Oct.-3,-2012>