<http://schema.org/headline>
"London 2012 Olympics: Michael Phelps NBC documentary pulls in 20.5m"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/ustv/news/a397733/london-2012-olympics-michael-phelps-nbc-documentary-pulls-in-205m/>