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"The trends forecasted at Mashable's Media Summit can be summed up in three words: mobile, social and native. As digital media moves from the desktop to the mobile device, new media organizations are hard-pressed to keep up with the trends and to engage audiences in increasingly more innovative ways. \nTraditional organizations like NPR, Hearst Magazines and PBS spoke in the same forum as new-media trailblazers like Reddit, LinkedIn and Tumblr. Speakers discussed the challenges they face, including building a digital community while moving to monetize a brand. The event also asked how social media is influencing the world outside of the digital sphere, with one talk discussing how Twitter influenced the 2012 presidential election. \nCheck out our Storify coverage of the Media Summit below, and find even more coverage of the event here. What were the best insights you took away from the Media Summit?\n\n[View the story \"Mashable #MediaSummit 2012\" on Storify]\nPhoto by Erica Gannett\n\n\nRead more of Mashable\u2019s coverage of the 2012 Media Summit:\n\nHow Social Media Impacts TV and Film Ratings\nThe Nate Silver Effect: How Data Journalism Can Predict the Future\nWill Cond\u00E9 Nast or Hearst Create the Next Pinterest?\nTablet Readers Don\u2019t Want Interactivity, Says Hearst President\nHow to Monetize Without Hurting Your Community\nIs Twitter Helping or Harming Political Journalism?\nPBS Digital Isn\u2019t Your Grandma\u2019s Public Television\nNPR's Brooke Gladstone: The News Media Has Almost Always Been Fragmented\nDo Publishers Still Need Native Apps?\nHow Social Networks Are Redefining Journalism\nCan Ecommerce Keep Magazines Afloat?\nDon't Miss These Highlights From Mashable Media Summit 2012\nExperience the 2012 Mashable Media Summit on Storify\n\nSupporting Sponsor\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/12/03/mashable-media-summit-2012-storify/>