<http://schema.org/description>
"At the brand level, many leading social media campaigns fall into one of the following two categories: to support a new product launch and to assist with marketing and promotional activity."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/management-briefing/from-npd-to-csr-brand-owners-look-to-harness-networks_id120000.aspx>