<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FSuffering-Death-at-Pet-Supplies-Plus-Animal-Supplier-Revealed-in-PETA-Sting.aspx>