<http://schema.org/headline>
"Goodyear rolls out newest blimp, which isn&amp;#x2019;t a blimp at all"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.dailybreeze.com/business/20140317/goodyear-rolls-out-newest-blimp-which-isnt-a-blimp-at-all>