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"   Photo: Ecouterre  The name Alicia Silverstone should ring three bells: first, there&amp;#039;s Clueless, then there&amp;#039;s the vegan diet and finally, the environment. Though the actress has made a decent number of popular films, Silverstone&amp;#039;s spent the last few years, maybe even decade, standing up for mother earth. It makes sense then, that in 2009 when the earth-friendly beauty line EcoTools was searching for a celebrity partner to endorse their products, they went straight to The Kind Diet author for help. This year, the company is continuing to expand with Alicia&amp;#039;s help\u2014they&amp;#039;re launching a brand new website featuring e-commerce on April 1st, just in time for the start of Earth Month. The site will include interactive and social media to encourage customers to use the health-conscious EcoTools products and learn more about the eco-friendly materials used by the brand itself and its partnership with %1 for The Planet, which donates %1 of annual sales back to the organization to aid in environmental causes. (A percentage of EcoTools by Alicia Silverstone&amp;#039;s annual sales go toward wildlife funds.) EcoTools has done well selling at Target and Walgreens, but another push from Alicia&amp;#039;s pretty pastel make up cases and the Earth Day launch of the new website is bound to be a hit. Who would have guess Cher Horowitz would be the one to save the world one bamboo brush set at a time? "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/news/a6119/alicia-silverstone-ecotools-18067/>