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"We're proud to launch a new form of social media advertising on Mashable today. The Twitter Brand Sponsors module is our first trial of a new breed of engagement-based sponsorships.  We like to call them sociable ads. \nSocial media is opening up a dialogue between brands and the web community.  This is better for brands: it creates passionate, engaged customers who share their good experiences with the world.  It's better for the community, too: we get the opportunity to speak directly to the companies that create the products and services we use.  \nWhat about ads?  Could they be more sociable as well?\nTwitter Brand Sponsors is a small step towards our sociable ads goal.  Here's how it works: a limited number of brands (and one charity!) looking to engage with the social media community can have their latest Tweets syndicated into the Mashable sidebar, and interested visitors can choose to connect with those brands on Twitter.  \nOur First Brand Sponsors\nEvery month, Mashable's Twitter Brand Sponsors module will feature companies that actively engage in Twitter conversations. \nWe think brands that engage in dialogue with the community are the best brands around: we hope you'll agree and support their social media efforts.  Our first sponsors are:\n@JetBlue - JetBlue Airways uses Twitter to answer all your flying-related questions, and post news relevant to JetBlue passengers.\n@MailChimp - MailChimp, the email marketing service, is using Twitter for customer support, product announcements and to chat with clients.\nFeatured Social Media Charity\nCharities are becoming more sociable too!  As part of our \u201Csocial good\u201D efforts, we'll also use the Twitter module to feature Tweets from one charity every month.  Our participation in the Twitter charity event Twestival convinced us that social media holds a great deal of promise for charities: we'd like to build upon their lead.\nAt launch, we've chosen to feature @RedCross to celebrate \"March is Red Cross Month\".  This month is about celebrating the volunteers, staff and supporters who give their time, money and resources to the Red Cross, and those who donate blood to help save lives.  That's a cause worth Tweeting about.\nMore Info?\nIf you'd like to become a Twitter Brand Sponsor, or you'd like to apply to be our featured charity, please contact twitterbrands |at| mashable (dot) com\nThanks!\nWe'd additionally like to thank Mashable contributor and viral marketing scientist Dan Zarrella (@danzarella) for his help developing this new service."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/03/05/twitter-brand-sponsors/>