<http://schema.org/articleBody>
"Lana Del Rey has been named as the new face of H&amp;amp;M.  The &amp;#039;National Anthem&amp;#039; singer will front press advertisements and a commercial for the retailer&amp;#039;s autumn campaign, which launches in September.  She is also set to record a cover of &amp;#039;50s classic &amp;#039;Blue Velvet&amp;#039; that will be made available to fans on H&amp;amp;M&amp;#039;s website. The first images released show Del Rey posing in a pale pink sweater in a shoot described by H&amp;amp;M&amp;#039;s creative director Donald Schneider as &amp;quot;very LA noir&amp;quot;.   Explaining its decision to recruit her, H&amp;amp;M dubbed the &amp;#039;Video Games&amp;#039; star as a &amp;quot;modern feminine woman with a soft attitude&amp;quot; who has quickly become &amp;quot;a style icon&amp;quot;. Del Rey&amp;#039;s role with H&amp;amp;M was first reported last month when she was spotted shooting the campaign in New York. Watch Lana Del Rey in the video for &amp;#039;National Anthem&amp;#039; below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/fashion-and-beauty/news/a393706/lana-del-rey-named-as-new-face-of-hm-recording-blue-velvet-for-ad/>