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"Be prepared to be blown away as you watch 10,000 iPhones beautifully fall like dominoes in this epic visual masterpiece.\nAatma Studio \u2014 the makers behind the viral iPhone concepts that envisioned the device with a stunning laser and a 3D multiplayer hologram for gaming \u2014 created a virtual office environment with 10,000 iPhone 5s standing on end. (Yes, these iPhones are computer-generated, so the company didn't actually buy 10,000 iPhones for the project.)\nAs the first one tips over, rows of phones fall like dominoes over the other, revealing new patterns as the phones fall from room to room \u2014 and even take a ride in an elevator.\n\u201CExcept for the first iPhone that is set off, every other phone you see is computer generated,\" said Pramod Modi Shantharam, CEO and animation director at Aatma Studio. \"We modeled, animated and rendered the CG phone where the footage was first motion-tracked and the CG phone was composited over it.\u201D\n\nIt concludes with an even more impressive finale: Thousands of iPhones are lined up to form a rectangle. Thanks to NFC (Near Field Communications) technology, which enables content to be passed on from one iPhone screen to another, the displays create a huge screen to show video content from previous Aatma Studio viral hits.\nOf course, the real iPhone isn't equipped with NFC, another giveaway that the video is a brilliant fake.\nSEE ALSO: 7 iPhone Concepts That'll Make You Salivate\n\n\"We've been known for visualizing unique concepts for iPhones and iPads on our YouTube channel,\" Modi said. \"This time, we wanted to stretch our creativity and deliver something that\u2019s almost as entertaining as an advert. We think if the iPhone 5s were to have NFC, this concept commercial could be a unique way to promote it.\"\n\"The end shot is a representation at scale but imagine bringing together four smartphones screens together to view content on an expanded real estate,\" he added. \"A potential use case could be a family of four connecting their phones or tablets to watch a movie together.\"\nImages via Aatma Studio\n\n\n7 Stunning iPhone Concept Videos \n\n\n\n\n\n\n\n1. iPhone 6 Commercial\nWould you ever be interested in a transparent phone?\n\n\n\n\n\n\n\n\n\n\n2. iPhone 5 Concept Features\nThis design had us at \"holographic display.\"\n\n\n\n\n\n\n\n\n\n\n3. iOS 7 Apple iPhone 5S Concept Video\nJoe Hall's iVision \"infuses animation, emotion and personality into the new OS.\"\n\n\n\n\n\n\n\n\n\n\n4. iPhone 5 3D Concept\nWould a 3D camera tempt you to upgrade?\n\n\n\n\n\n\n\n\n\n\n5. iPhone 5 New Concept Features\nWe love the idea of a fingerprint reader for security. \n\n\n\n\n\n\n\n\n\n\n6. New iPhone Concept Features \u2014 Speakers\nWant! \n\n\n\n\n\n\n\n\n\n\n7. iOS 7 Concept\nFinally, there's some really imaginative iOS ideas here. Apple, please take note.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/04/17/iphone-5-dominoes/>