<http://schema.org/articleBody>
"Comic book company Valiant Entertainment has sponsored the US Luge team. The publisher has designed uniforms for the country&amp;#039;s Winter Olympics squad based on the armour seen in its X-O Manowar title, reports The Wall Street Journal.   &amp;quot;The sponsorship is going to help the team in a couple of ways,&amp;quot; said Gordy Sheer, USA Luge&amp;#039;s director of marketing. &amp;quot;They&amp;#039;ll look good and they&amp;#039;ll feel fast, but also Valiant is helping the team with financial support.  &amp;quot;We&amp;#039;re a small sport, and every bit of help that we get is absolutely meaningful and directly affects our ability to perform.&amp;quot; The move marks the first time a comic publisher has used a national sports team to promote one of its characters. Valiant relaunched its comic book line earlier this year with X-O Manowar spearheading the revival. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/comics/news/a434109/valiant-entertainment-sponsors-us-luge-team/>