<http://schema.org/description>
"A company's brand is often more important than the products it sells. It's the reason why consumers avoid buying generic unless they're on a budget. It's a highly planned and perfected ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2011/12/20/a-look-at-brand-books-from-the-best-in-the-business-apple-nike-and-more/screen-shot-2011-12-20-at-5-32-05-pm/>