<http://schema.org/description>
"TrafficGem is the company behind Potto, an app that in the last couple of weeks has been gaining attention not just in Korea but worldwide. While there are plenty of other \u201Creward\u201D ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/07/12/potto/>