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"Joe Mimran, the Creative Director of Joe Fresh, does not call himself a designer&amp;amp;instead, he sees himself as a gardener. \"I spend everyday, all day, weeding! Weeding out the insignificant, superfluous items to end up with only the best. My goal is to create a strong, cohesive collection of special pieces; those items you can't live without.\"\n\n Showcasing the best of the best is exactly what Joe did on Wednesday night in Toronto during LG Fashion Week. The Joe Fresh Spring 2012 show is one of the most highly anticipated every year and now we all know why! The collection is reminiscent of a perfect sun-drenched day in Mykonos circa 1960. A bright, poppy, color-filled collection of butter leathers, technical neoprenes, sporty nylon and airy crochet deliver crisp, minimal couture shapes. Joe Fresh is the perfect balance of fun playful items mid with chic couture!\n\n With two new stores opening up the first NYC location will open in the Flatiron District on November 3rd with the NYC flagship opening in March 2012. Oh, did I mention? Prices range from $2 to $149 with most items between $12 and $29. Affordable fashion never looked so good!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/gallery/sneak-peek-at-joe-fresh-spring-2012>