<http://schema.org/articleBody>
"Jesse Thomas is the CEO and Founder of JESS3, a Creative Interactive Agency. JESS3 designs products and experiences for brands like Google, Nike, Facebook, MySpace, C-SPAN, Microsoft and NASA.\nWith constant news reports and studies regarding the adoption rates of social networking platforms like Foursquare, Gowalla, Facebook, Loopt and SCVNGR, a clear idea of the big picture can get a little muddled. Is Facebook really as popular as we think?  Are location-based mobile features really poised to hit mainstream adoption?  \nTo better answer these questions, behold the \"GeoSocial Universe.\" The graphic below pits our social network usage against the huge adoption of mobile phones \u2014 currently at 4.6 billion worldwide.\nFacebook, with over 500 million users, is still around 10 times smaller than the worldwide mobile market. Even web-based e-mail, which accounts for over 800 million users collectively, barely holds a candle to the mobile juggernaut.\nThe key here is convergence. Where do all these social platforms intersect with mobile, thus becoming \"GeoSocial?\" \nThe infographic below shows the number of users on each network, and what portion of those users overlap with the huge mobile \"sun.\"  For instance, Facebook has 500 million active users, with roughly one-third of them accessing their accounts via mobile devices. Services like Foursquare, Gowalla, and Loopt, being entirely dependent on mobile tech, have 100% of their users within the mobile sphere.\nDoes this put things into perspective? Let us know what you think in the comments below.\n\n\n\n\nMore Social Media Resources from Mashable:\n- Top 5 Mobile Advertising Trends To Watch- The Rise of Text Messaging [INFOGRAPHIC]- Why Location-Based Social Media Needs to Get \u201CPassive\u201D Aggressive- How Mobile is Affecting the Way We E-mail- A Look Back at the Last 5 Years in Mobile"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/08/24/the-state-of-the-geosocial-universe-infographic/?sf855725=1>