<http://schema.org/keywords>
"\u00E2\u0080\u009Call the king\u00E2\u0080\u0099s men\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2011/06/27/a-dirty-business>