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"In a lengthy interview with Gamasutra's Brandon Sheffield, the senior vice president of PlayStation marketing discussed Sony's approach to the online gaming space and how it differs from that of competitors. \"We're attacking online very, very aggressively,\" said Peter Dille. \"We do have a different approach. The other offerings are just fine, and they do things really well, but that's not to say that we feel like we have to do everything they're doing.\" Indeed, found in the category of things not being done by Sony: charging for online play and depending on \"content from previous generations\" for its PlayStation Network. However, a serious omission is a dependable online standard for those developers less enthused by the network nitty-gritty. You can be sure that Virtua Tennis 3 and Virtua Fighter 5 aren't trapped in the offline realm due to the PlayStation 3's lack of technical cooperation. If you want to attack (each other) online very, very aggressively, you'll have to do it on the Xbox 360. That's another subject Dille responded quite candidly to, noting that Microsoft's inconsistent design precludes it from partaking in the ten-year life cycle coveted by the PS3. \"Some of them have a hard drive, and some of them don't,\" he said. \"None of them have a Blu-ray player, and the HD-DVD will be out of business in a matter of months. Is this a ten-year product?\" Naturally, no answer to that question would be without a jab at the system's notoriously unreliable hardware. \"By the way, it doesn't even work, so do they want to be selling it for ten years and refurbishing them all for ten more years? I don't think that's a ten-year product. You or they could disagree with me, but I'd put that up against the PS3 anyday.\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2007/07/25/sonys-peter-dille-were-attacking-online-very-very-aggressiv/>