<http://schema.org/alternativeHeadline>
"This measuring tool makes life as a Web designer way easier"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2012/01/13/this-measuring-tool-makes-life-as-a-web-designer-way-easier/mzl-dhdmxcqc/>