<http://schema.org/alternativeHeadline>
"Pernod Ricard - On your bike, for The Benevolent"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/the-just-drinks-blog/pernod-ricard-on-your-bike-for-the-benevolent_id2010.aspx>