<http://schema.org/articleBody>
"  Recently, I attended some of the technical sessions and workshops of the Health &amp;amp;amp; Beauty America (HBA) Conference in New York City. This is a three-day conference and exposition that draws a wide range of attendees including beauty product manufacturers,cosmetic ingredient suppliers, dermatologists, and folks that are in the &amp;quot;green space&amp;quot;.  Some of the key trends I noticed are:  The marketing of at-home versions of medical tools found in dermatologists&amp;#039; offices is growing. Women clearly want to benefit from professional dermatological procedures, such as laser devices for hair removal, but the high cost is prohibitive. Also, there is a benefit to being able to perform these services in the privacy of their own home. However, experts agree that these at-home versions of professional devices are much less potent and it takes much longer to see any favorable results. Check out the results of our latest test on LED anti-aging devices.    Interest in environmental certifications and &amp;quot;green&amp;quot; in general is growing, as was evident from two full days of talks devoted to this topic. One session was devoted to the topic of &amp;quot;unraveling the mystery of the various seals&amp;quot; that can be found on cosmetic products today.&amp;quot; As you may know, the cosmetics industry is self-regulated, and there is no government regulation defining what is &amp;quot;green.&amp;quot; As a result, many certification programs have emerged during the last decade in an attempt to define &amp;quot;greenness&amp;quot; of cosmetics. Speakers at this session encouraged manufacturers to get certified, claiming that the criteria of these green certifications have started coming closer to each other and that such certifications signal to the consumer that the product is on the right track. It was interesting to hear the beauty industry confirm what we have learned from our own research regarding the confusion out there for consumers. This is the very reason that Good Housekeeping introduced the Green Good Housekeeping Seal (GGH) last week, starting with the beauty and cleaning product categories. To learn more about the Green Good Housekeeping Seal, go to the following web article.   "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/institute/a22366/notes-from-the-hba-conference/?src=shelter_footer>