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"What do moms want when it comes to restaurants? John Drinkard, marketing director for Villa Enterprises Management, wanted to know. Why? Villa Enterprises is the parent company for several restaurant chains, including Villa Pizza/Villa Fresh Italian Kitchen, Green Leaf&amp;#039;s, Casa Java, and others, and \u2013 as he wrote in a recent column for industry-insider magazine QSR \u2013 &amp;quot;we understand that women with families are our key constituency.&amp;quot;  When Mom is making the decisions about who eats what and where, smart restaurateurs pay attention. Not long ago, Drinkard asked a group of &amp;quot;mommy bloggers&amp;quot; about what they expect and want from his company. They told him.  1. Convenience 2. Freshness 3. Menus that cater to children&amp;#039;s increasingly sophisticated tastes Drinkard wrote he was surprised that convenience ranked even higher than freshness, but I doubt many moms out there are very surprised by that information. I mean, really, how many moms have ever asked themselves &amp;quot;What can I do to add several more car trips and two or three more hours of errands and work to my schedule?&amp;quot; As for freshness, moms want to know the food their giving their family is healthy. The bloggers told Drinkard they want food that isn&amp;#039;t prefabricated and then defrosted before being sold. They want &amp;quot;something that was made from scratch with fresh ingredients and cooked at that location.&amp;quot; When it comes to freshness and health, kids want it, too. The phenomenon of pre-pubescent food snobs has been well documented, but that&amp;#039;s not always a bad thing. Kids are also learning about the importance of healthy food and are attempting to learn more about ways to eat well and intelligently, or as Drinkard put it &amp;quot;Children are conscious of the fact that &amp;#039;healthy eating&amp;#039; is something that they should be trying to do.&amp;quot; So, Mom, what do you expect from restaurants? "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/food/news/a37996/what-moms-want-from-restaurants/?src=shelter_footer>