<http://schema.org/description>
"The service will make 70 of the recently unveiled BMW 1 Series ActiveE models available for rent in half-hour intervals."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2012/08/rent-an-electric-bmw-1-series-in-the-bay-area-with-drivenow-car-sharing-service>