<http://schema.org/headline>
"Bargain Hunter: The Cheesecake Factory celebrates National Cheesecake Day by offering 'any slice, half price' today"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.dailynews.com/general-news/20130730/bargain-hunter-the-cheesecake-factory-celebrates-national-cheesecake-day-by-offering-any-slice-half-price-today>