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"Nacho, SEW Forum Moderator, posted an excellent thread named Suggestions for the ideal SEM/SEO RFP Guide.  He offers the following questions to ask in an RFP process:Organization's background (history, business model, etc.)\nWebsite's target audience\nOrganization's primary goal with an SEM/SEO campaign\nOverall marketing strategy\nHuman Resources: Who's involved or who will be involved?\nCompetitors\nAlliances or business development opportunities\nBudgets\nDeadlines and development schedules\nDesign, creative and content\nLevel of risk\nOther: __________ [fill in the blank]Other's add to it at the thread."^^<http://www.w3.org/2001/XMLSchema#string>
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