<http://schema.org/headline>
"Madoff, Lay, Kozlowski Star in Obama \u2018Big Bird\u2019 Ad"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hitc.com/en-gb/2012/10/09/madoff-lay-kozlowski-star-in-obama-big-bird-ad/>