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"Coming to a News Feed near you, or possibly there already, is the above campaign from Progressive Insurance, which is one of the first to take advantage of Facebook's video ad units.\nThe 15-second ads showcase Baby Man, a child-like adult who can best be described as \"infantile.\" In the ad above, Baby Man is held by his mom (or what looks more like his wife) and spits up after delivering a few coherent thoughts about the weather. \nIn another ad, he rides a baby sling and sits in a high chair around the office:\n\nHe also gets gas:\n\nAnd glad-hands around the office:\n\nThe skits are a set-up for Progressive's plea to \"act your age\" and get off your parents' insurance. That targeting explains the Facebook focus. The fact that the ads are auto-play and soundless until you click on them explains the loopy imagery. After all, when you see a grown man in a baby sling, you just may feel compelled to click to see what's going on. \nOn the other hand, you may think you've seen this before: The idea is close to a similar skit on Saturday Night Live, Office Boss, that features an executive who acts like a baby. \nSee also: Facebook Announces Advertising 'Boot Camp' For Smaller Advertisers\nThough Progressive's is one of the first video News Feed ads on Facebook, Summit Entertainment's Divergent set the precedent with a campaign that ran from December until the film's March 21 release date.\nSuch ads cost advertisers as much as $1 million a day, according to The Wall Street Journal, and Facebook is being very picky about its advertisers. The article claims there are between seven and 15 advertisers waiting to run campaigns. \nOne such advertiser is NBC, which will run Facebook video ads for the TV shows Rosemary's Baby, The Night Shift and Undateable, according to Variety."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/05/07/progressive-insurances-baby-man-is-one-of-facebooks-first-video-ads/>