<http://schema.org/image>
<http://rack.3.mshcdn.com/media/ZgkyMDE0LzA1LzAyLzFhL2Zhcm1pbmcuNjlkZWQuanBnCnAJdGh1bWIJMTIwMHg2MjcjCmUJanBn/da432eee/b22/farming.jpg>
<http://mashable.com/2014/05/02/modern-farmer/>