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"Facebook has completed the acquisition of social conversation firm Branch Media. Branch founder Josh Miller announced the buyout via his Facebook account, confirming that his company will become the social network&amp;#039;s Conversations group based in New York.  The firm&amp;#039;s flagship services Branch and Pot Luck will continue to exist as standalone products following the merger. &amp;quot;After two years building Branch and Potluck, I am thrilled to announce that we will be continuing our mission at Facebook,&amp;quot; Miller wrote. &amp;quot;We will be forming Facebook&amp;#039;s Conversations group, based in New York City, with the goal of helping people connect with others around their interests. Their pitch to us was: &amp;#039;Build Branch at Facebook scale!&amp;#039; &amp;quot;Although the products we build will be reminiscent of Branch and Potluck, those services will live on outside of Facebook.&amp;quot; Business Insider claims that the acquisition deal is worth $15 million. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/internet/news/a543586/facebook-acquires-social-conversation-firm-branch-media/>