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"   Photo: Cartier  Both Cartier and Est\u00E9e Lauder are releasing sultry new scents this summer. Perhaps not so surprisingly they have the same goal: to lure a man into a great smelling web, though one&amp;#039;s quite determined about it and the other more subtle.  Cartier knows they have an advantage when it comes to selling fragrances. Luxury jewelers have the unique ability to redirect a man&amp;#039;s attention from diamonds for her to a scent for him. So they&amp;#039;ve launched Baiser Vole (which translates into Stolen Kisses). The single-note scent, created by in-house perfumer Mathilde Laurent, is comprised of lilies because when Cartier polled a selection of men in France eight out of ten said it was the bloom they liked best. &amp;quot;It&amp;#039;s not a fragrance, it&amp;#039;s a flower,&amp;quot; maintains Laurent. The juice itself incorporates all parts of the flower: the pistil (powdery), leaves (fresh) and petals (floral). &amp;quot;To capture this lily in a bottle and on the skin, I had to reconstruct it and bring it back to life so that as soon as one smells this fragrance, one really gets the sensation of a lily, that fleshy note, a petal note, and one perhaps also senses the stem of the lily and all its leaves,&amp;quot; explains Laurent. &amp;quot;I wanted to capture the impression of an enormous bouquet of lilies in this little bottle.&amp;quot; Meanwhile, to celebrate the launch of Est\u00E9e Lauder&amp;#039;s new Sensuous Nude scent, we spoke with Annie Buzantian, a nose at Firmenich (which makes Lauder&amp;#039;s fragrances), about the creative process of perfumery. &amp;quot;Like Andrew Lloyd Webber recently disclosed on Piers Morgan, I need to have the lyrics before I can create the melodies that reflect the story,&amp;quot; says Buzantian. &amp;quot;It&amp;#039;s the same in fragrance: You have to understand fully the destination when you start your journey. If you don&amp;#039;t, you can&amp;#039;t find your tools to get there.&amp;quot; Piece by piece (and in the same order as the noses), we layered each part of the scent to find out how the scent was born. Seven musks were combined to create a warm iteration that opens at the top of the scent, but stays with you even in the packaged product. Solar accord was mixed with our favorite\u2014sparkling vibrancy accord\u2014to tell an especially sexy story. A touch of earthy coconut water was woven into the mix (not the super-sweet suntan lotion kind) to give it an almost edible scent. Tim Piper directed the short video below in honor of the scent.      Baiser Vole ($75 for 1 oz.) is available exclusively at Nordstrom in July and Cartier boutiques in October. Sensuous Nude (90 for 3.4 oz.) is out in August at all Estee Lauder counters. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/news/a6896/cartier-estee-lauder-debut-new-scents-25385/>