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"   Photo: Courtesy of Mango  Today Mango announced that it&amp;#039;s launching a standalone line, Violeta, catering to European sizes 40 through 52, which translates to U.S. sizes 8 through 20. Sure, plus-size lines often go way past that; ASOS Curve goes through 24, Lands&amp;#039; End plus size through 26, and DKNY Plus through 28. But even if Violeta&amp;#039;s size range stops a little shorter than it could, we applaud Mango\u2014which currently fits no one larger than a U.S. 10\u2014for committing to a serious retail experience for plus-size women. Too often, major brands half-ass it, dipping a toe into the market without really diving in. As straight size stores first and foremost, their plus-size offerings are both anemic (a few larger-than-usual pieces, not an impressive range) and afterthoughts (relegated to a few shelves and a stray rack in an out-of-the-way corner). Mango&amp;#039;s Violeta, on the other hand, will be designed specifically with the plus-size customer in mind, employ a team of 40 experts dedicated to its design and (perhaps most excitingly?) occupy its very own stores. In the beginning\u2014January 2014\u2014those stores will only be open in France, Germany, Italy, Netherlands, Turkey, Russia and Spain, as well as Mango&amp;#039;s website. But we imagine demand will force Violeta to open doors stateside too\u2014and if not, we&amp;#039;ll be the first to campaign for it. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a18824/mango-plus-size-line/?src=global_footer>