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"Reporters and other attendees of New York Fashion Week are continuing to explore new methods for live reporting. After embracing Instagram a year ago, and Viddy and other forms of mobile video in September, Twitter's newly released video app, Vine, has emerged as the recording (and sharing) platform of choice this season.\nVine has proved uniquely suited to NYFW coverage so far. Elizabeth Holmes, style reporter for The Wall Street Journal, and Stella Bugbee, editorial director of The Cut, are using the app to capture multiple looks \u2014 sometimes as many as six \u2014 in looping rotation. It's both more efficient and gives viewers a better sense of the clothes than Instagram, which, as a photo app, doesn't capture movement, and would take more time to edit and share as many looks.\n\n\n\nvine.co/v/bnETzB66iPT\u2014 stella bugbee (@stellabugbee) February 8, 2013\n\n\nFinal walk at #tadashishoji #nyfw (I know I said one per show but I wanted you all to see these gowns!) vine.co/v/bnTrdJ2xdHg\u2014 Elizabeth Holmes (@EHolmesWSJ) February 7, 2013\n\n\n\nReporters aren't the only ones using Vine. Designers and retailers are also using the app to bring viewers backstage. Here, designer Christian Siriano shows model castings in progress:\n\n\n\nModel castings today #NYFW vine.co/v/b1eFeaDY9xt\u2014 Christian Siriano (@csiriano) February 1, 2013\n\n\n\nWe've rounded up a few more first-hand examples from Twitter's Jenna Mannos, style blogger Leandra Medine and fashion retailer MrPorter.com:\n\n\n\nLooks from the @kennethcole runway #nyfw vine.co/v/bnFplXvL7tp\u2014 Jenna Mannos (@JennaMannos) February 8, 2013\n\n\nOver the knee pumps, yes, pumps. #nyfw vine.co/v/bnjn9B0dMZ9\u2014 Man Repeller (@ManRepeller) February 7, 2013\n\n\nMore slow motion from the @rag_bone presentation #NYFW #attheshows vine.co/v/bJYUhjVUDiX\u2014 MR PORTER (@MRPORTERLIVE) January 30, 2013\n\n\n\nImage via iStockphoto, webphotographeer\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/02/08/vine-new-york-fashion-week/>