<http://schema.org/description>
"Fitness apps are hot stuff right now, with plenty of buzz around apps like Runkeeper. Now Danish startup Endomondo, which offers a similar experience to its better-known rival but focuses ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/eu/2011/03/11/social-sports-app-endomondo-raises-800000-as-fitness-becomes-social/>