<http://schema.org/description>
"How do you decide which apps to buy? While mobile phone users in Western countries tend to look to marketing within app stores for buying advice, it appears that those in Africa and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/me/2011/01/20/the-key-to-app-store-success-in-the-middle-east-and-africa-its-all-about-word-of-mouth/>