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"Design  and UX shop digital-telepathy is bringing website owners a super simple way to give their pages a clean but eye-catching look with a serious call to action. \nThe Hello Bar mimics the trendy design of full-featured social products like the Digg Bar or the Ow.ly Social Bar, but with a pared-down set of data to deliver users a clear and simple desired action on a collapsible bar.\nResting at the top of any web page, the Hello Bar is instantly noticeable without being invasive or annoying. It's great for any website owner with a product to sell, an event to promote or special content to highlight.\nBy simply copy/pasting the JavaScript into any website's HTML, you get a customizable bar. You can pick any color you like, customize a message and link for your website visitors and choose between serif and sans serif text. (We have to admit, the lack of font choices was disappointing, especially from a company with such a thrilling slab logotype!)\nIf you would rather have the Hello Bar display a more dynamic message, you can also plug in an RSS feed, such as a blog feed, a Twitter feed, a Facebook feed or a tricky feed of your own design. \nHere's what the Hello Bar looks like on my site right now with my Tumblr RSS feed:\n\nIn addition to content, you can also customize the bar's placement and transition effects; you can also choose to set the bar to automatically hide itself after a given interval. You can run multiple Hello Bars on multiple sites. \nAnd turning a Hello Bar off (or on again, should you change your mind) doesn't require revisiting your website's source code; there's a simple on/off switch in your Hello Bar dashboard. This one feature alone makes the Hello Bar a great choice for limited-time promotions, such as special events.\nThe company that makes the Hello Bar said it's also adding stats reporting for clickthroughs and impressions. A mobile version is also in the company's roadmap.\nDigital-telepathy also makes SlideDeck, a jQuery plugin for beautiful animated sliders. Implementing SlideDeck is a bit more complicated than cut/paste, but for web designers, it's a great shortcut for getting a top-notch design element onto a page.\nIf you think you'd like to give the Hello Bar a spin, we've got 250 invites just for you. Go to the company's site and use the beta code \"mashable.\"\nLet us know what you think of the product in the comments. Can you see this being useful for website owners who aren't necessarily web designers?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/10/05/hello-bar/>