<http://schema.org/keywords>
"\u201Ca great unrecorded history\u201D (farrar, straus &amp;amp; giroux[[zzsemicolonzz]] $32.50)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2010/06/14/a-great-unrecorded-history>