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"Academy of Interactive Arts and Sciences president Joseph Olin has recently announced a unique partnership with American games retailer GameStop. Following the 2008 Interactive Achievement Awards held alongside DICE, GameStop and AIAS will work together to place labels on winning titles, raising awareness of the awards, as well as raising sales of the games.At GameStop locations, copies of games like Call of Duty 4, Rock Band, Super Mario Galaxy, and The Orange Box will bear labels informing consumers of the categories in which they won at the Interactive Achievement Awards. Rock Band, for instance, will be labeled for \"Outstanding Innovation in Gaming\" as well as \"Family Game of the Year.\"Admittedly, a lot of the winning games certainly don't need any help moving copies on shelves, but the recognition will help to further legitimize the Interactive Achievement Awards. Check out our coverage of the awards to see a full list of games which will bear the AIAS label."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/02/11/gamestop-to-label-interactive-achievement-award-winners/>