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"Lycos Network Europe is the latest to sign wunderloop for its targeted ad solutions.  The European portal will be using wunderloop to target and manage the company's online advertising.  Wunderloop will be implementing its custom option for Lycos' German, British, French and Danish markets.  The financial details of this exclusive partnership have not been disclosed.  \nWunderloop, which is backed by Skype founders Niklas Zennstrom, Klaus Hommels and Howard Hartenbaum, gets its kicks by collecting and analyzing behavioral and contextual data from users visiting websites, applying them in real time to the evaluation and relevance of display ads.  This dynamic approach to advertisement placement has been seen with other services like Media River, and position themselves as a repository for useful information that can aid in the research and targeting purposes for future use.  All this data collection in fact lends itself to  handy automated tool that can be used for a variety of reasons, including individual websites for web publishers looking for things like optimal ad placement.  \nHaving penned a partnership with Tiscali over the summer, wunderloop has landed some very large partners for the use of its service.  As the online advertising industry kicks into high gear and many companies attempt to prime themselves for the next generation of top ad firms for online use after a wave of acquisitions this year, it will be interesting to see who comes out on top.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/12/18/lycos-wunderloop/>