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"Kyte's particular brand of marketing has been to partner with celebrities and other influencers for using its self-publishing platform as a way to better connect with fans and viewers through live and scheduled programing.  This process as a whole has been made easier with popular Nokia n95 cell phones and similar mobile devices that enable live video streaming to the Web. Kyte has been making some changes to better reflect the type of service it's promoting, leveraging its increasing ease of use (with the right tools) and celeb endorsements to boot.  \nKyte's new types of advertising embrace the in-show overlay format, which will now display over the bottom 1/3 of the viewer canvas.  There are also show production ads, which act as splash pages to be used in other video content as a form of cross-promotion or merely another advertising option within Kyte's platform.  True, overlay ads have been around for Web-based video programming for some time, but Kyte's somewhat niche sector in the online video market has afforded it some wiggle room in regards to its ability to attract the type of brands that would want to promote themselves on Kyte's user-generated programming.  \nThe show production ads, however, go hand in hand with another upcoming feature from Kyte: an internal ad server for the support of brands that would like to insert their own ads from their inventory.  What this will do is allow brands to directly cross promote their own Kyte content (or other content/events/promotions) within existing Kyte content, offering brands more control and making the effect of an owned Kyte channel more appropriate for individual brand's marketing purposes.  With that, Kyte will also need to improve its analytics offering.  Currently, premium partners can take advantage of Kyte's basic advertising options, but Kyte doesn't have any robust ad analytics and behavioral reports just yet.\nKyte company profile provided by TradeVibes\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/09/02/kyte-ad-upgrades/>