<http://schema.org/alternativeHeadline>
"Fast food and environmentalism aren't always seen as compatible. The owner of this green-built McDonald's hopes to change that."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/money/sustainable-business-practices/stories/mcdonalds-opens-leed-certified-restaurant-in-nc>