<http://schema.org/about>
"After competing with thousands of people across the world for the chance to become a panda caretaker at the Chengdu Panda Research Base, this year's 3 'Pambassa"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/animals/stories/hungry-pandas-fed-by-chengdu-pambassador-contestant-photo>