<http://schema.org/alternativeHeadline>
"The key to App Store success? In the Middle East and Africa it\u2019s all about word of mouth"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/me/2011/01/20/the-key-to-app-store-success-in-the-middle-east-and-africa-its-all-about-word-of-mouth/>