<http://schema.org/alternativeHeadline>
"In his final \"Media Mayhem\" column, Peter Dykstra looks out across the environmental journalism landscape and reflects on what he sees. Is he happy? Sad? Or a hybrid of both?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/research-innovations/stories/media-mayhem-the-state-of-eco-media>