<http://schema.org/alternativeHeadline>
"Scoopinion: A crowdcurated magazine for your browser that learns what you like [Invites]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/03/13/scoopinion-a-crowdcurated-magazine-for-your-browser-that-learns-what-you-like-invites/>