<http://schema.org/alternativeHeadline>
"On Free Rita's Italian Ice Day, our food blogger takes a look at what's in the treat that gets East Coasters so excited that they race from store to store for free regular Italian ices each year. (You might decide you want to find an alternative.)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/recipes/blogs/whats-in-italian-ice>