<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/theguardian/shortcuts/2012/jul/10/pigeons-richard-dawkins-oxford-taunton"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/theguardian/shortcuts/2012/jul/10/pigeons-richard-dawkins-oxford-taunton>