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"Amid the considerable sound and fury of SXSW, on-demand music-streaming subscription service MOG announced the launch of its impending mobile app for iPhone and Android. \nThe mobile service will launch in the early second quarter of this year for a $10 per month fee, which also includes on-demand desktop streaming.\nBack in December, the MP3 blog network launched its all-you-can-eat music-streaming service, offering on-demand listening to its seven million song library from a web browser for $5 per month. \nThe mobile version of the All Access service takes all that music with you on the go, and includes the ability to download tracks to a \"local cache\" on your device for listening when you don't have a cell signal and are out of Wi-Fi range. An \"HQ Audio\" option allows users to opt for a higher audio quality download in exchange for the tradeoff of larger file sizes.\nFounder and CEO of MOG David Hyman said of the announcement, \"The whole point of putting music in the cloud is to be able to get to it whenever you want it, from anywhere \u2014 and mobile was always an end goal for us.\"\nMOG, which just raised a new round of funding to the tune of $9.5 million, is backed by Universal Music Group and Sony Music. Its $10/month mobile service undercuts competitor Rhapsody's $15/month fee, though it remains to be seen how its pricing will stack up against the \"coming any day now\" U.S. version of hugely popular European streaming site Spotify. \nThe music subscription model itself remains largely unproven here in the States, with many consumers balking at the idea of losing access to downloaded tracks if they choose to stop subscribing.\nWhat do you think of music subscription services versus the pay-per-track or per-album model? Do you think $10 per month is a fair price for access to a music buffet on the go?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/03/16/mog-mobile/>