<http://schema.org/alternativeHeadline>
"You'll be surprised at how many people dress their pets for Halloween. Make sure Fido's costume as well as all other costumes don't end up in a landfill."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/halloween-what-if-we-recycled-infographic>