<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/education/mortarboard/2012/jan/17/pay-as-you-go-lectures"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/education/mortarboard/2012/jan/17/pay-as-you-go-lectures?view=mobile>