<http://schema.org/about>
"Duke Energy Corporation's CEO  Jim Rogers  wants to expand the firm's  save-a-watt program -- an approach to energy efficiency that would allow the utility to make money by persuading customers to use less electricity."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/clean-technology/duke-powers-save-a-watt-expansion-proposal.html>