<http://schema.org/about>
"We are seeing convergence happen across industries and individuals collecting/aggregating their personal choices together in one networked place and comparing to each other. Here's a provocation: brand 'Mobility' does this for transport. What if a car"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/cars/livework-a-mobilityatm-a-the-verb-for-car.html>