<http://schema.org/description>
"Allow me to speak for all New Yorkers when I say we expect our friends from the west coast to be comparatively laid back. They serve as our reminder that it\u2019s okay to occasionally ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/09/01/500-startups-demo-day-comes-to-new-york-city/>