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"         Wednesday night, in the befittingly decayed ballroom at the Jane Hotel, designer Cynthia Mittweg premiered her fall 2011 AIKO collection with an art house film starring Lydia Hearst. The Los Angeles transplant&amp;#039;s known for her modern-day riffs on the classic sweatshirt, and this season she&amp;#039;s charted new territory with ruff riding easy-chic dresses, skirts, and leather pieces. The evening&amp;#039;s co-hostess Lily Kwong, in one of the brand&amp;#039;s kicky skirts described AIKO as, &amp;quot;Just that Cali cool, its easy and effortless, and just chic.&amp;quot; Mittweg told us that her girl is someone who, &amp;quot;Rolls out of bed, throws something on and somehow still looks cool and put together.&amp;quot; Its no wonder then, that the film&amp;#039;s montage of grimy-cool LA scenes, features close friend Hearst lying on a bed alone, doing well let&amp;#039;s just say `R-rated things&amp;#039; only to spring from her day-glo motel looking fresh as an intricately-wilted daisy. The film&amp;#039;s director\u2013 rising it girl Charlotte Kidd explained to us that her piece is, &amp;quot;About a woman who&amp;#039;s lost but finds herself in a landscape. I was inspired by filmmakers who focus on youth and living in LA.&amp;quot; Tasked with personifying Mittweg&amp;#039;s vision in arcades and dingy bars alike, Hearst told us that it was key to, &amp;quot;Have fun and let go of your inhibitions, I wanted to portray somebody that anyone could have a connection to.&amp;quot; AIKO&amp;#039;s fall collection will soon hit stores like Bergdorf Goodman and Neiman Marcus, but in the meantime enjoy the group&amp;#039;s short film as a teaser above. "^^<http://www.w3.org/2001/XMLSchema#string>
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