<http://schema.org/description>
"On September 2nd, Sony Electronics launched an inventive U.S. social media campaign that both engaged its following in creative new ways while putting its products directly into the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/09/26/how-sony-ran-catchthetablet-its-most-successful-social-media-campaign-in-history/?awesm=tnw.to_1B0Mu>