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"Former NineMSN Head of Video, Jimmy Storrier, and his startup Juno Interactive are launching an online TV &amp;amp;amp; Movie content service in Australia with a firm eye on finally allowing Australians to access video content from all over the world legally and as it's released.\r\n\r\nWhile there are limited details at the moment, Storrier has told The Next Web Australia that they are building \u201Ca branded platform which will enable content providers to distribute content direct to consumers on a subscription / PPV basis.\u201D\r\n\r\nBetter still, Storrier is \u201Cleading conversations locally between his new venture Juno Interactive, the major US content studios, and a number of other US, UK and Australian based content producers about distributing their content on the soon to be launched service\u201D.\r\n\r\nDevelopment of the site is being led by David Morrison, who spent over 10 years working in Digital Production and Digital Media. Most recently, David was Head of Production, Media at Yahoo!7.\r\n\r\nIn addition there are a group of 3rd party providers (we can\u2019t name them at the moment but they are impressive) with deep experience in Content Delivery, encoding and billing that should help ensure that Juno is ready for whatever level of demand they receive on day 1 and beyond.\r\n\r\nStorrier makes some compelling arguments for why this type of service will succeed in Australia.\r\n\r\nHe says the fact that Australians are some of the highest illegal downloaders of TV content in the world is \u201Can accessibility issue\u201D not \u201CAustralian\u2019s thinking content should be free\u201D.\r\n\r\nTo further emphasise this he goes on to add:\r\n\u00A0&amp;quot;When you consider the availability of video entertainment content in overseas markets, we're practically a content wasteland down under\u201D\r\nIt\u2019s hard to disagree.\r\n\r\nUnfortunately for those keen to have a play immediately, the search for first round beta-testers has closed. To be considered for the next round of testing though, \u00A0you can jump onto the contact page and put in your details (use the drop-down menu to choose \u201CBeta Tester\u201D.\r\n\r\nThat next beta-round is scheduled for mid/late July, with a wide range of announcements about the site more generally due to be released in August."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/au/2010/06/15/former-ninemsn-head-of-video-to-launch-tv-and-movie-on-demand-service-in-australia/>