<http://schema.org/keywords>
"tcu horned frogs/tcuhoops"^^<http://www.w3.org/2001/XMLSchema#string>
<http://collegesportsblog.dallasnews.com/2014/01/red-raiders-are-in-the-metroplex-for-tcu-on-the-heels-of-big-baylor-win.html/>