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"    Photo: ImaxTree.com   The late Lee Alexander McQueen&amp;#039;s iconic, eponymous brand is expanding into the scent scene, WWD reports. The British label has just confirmed a fragrance deal with Procter &amp;amp;amp; Gamble&amp;#039;s P&amp;amp;amp;G Prestige sector, which will begin product development for both men&amp;#039;s and women&amp;#039;s fragrances. This isn&amp;#039;t Alexander McQueen&amp;#039;s first stint with the beauty business: The high-end fashion house released the Kingdom scent in 2003 and another, dubbed My Queen, in 2005\u2014both of which were later discontinued. Yet, with Alexander McQueen&amp;#039;s sustaining prominence with the help of creative director Sarah Burton, the brand&amp;#039;s CEO Jonathan Akeroyd felt it was time to try again.   &amp;quot;It&amp;#039;s really exciting for us. We&amp;#039;ve been taking our time to re-enter the market, to make sure we picked the right partner at the right time,&amp;quot; Akeroyd told WWD. He added, &amp;quot;The brand wasn&amp;#039;t mature enough then, but it&amp;#039;s quite well known that our business has grown.&amp;quot; Stay tuned for the product&amp;#039;s pending launch date. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/news/a18498/alexander-mcqueen-fragrance-deal-p-g/>