<http://schema.org/about>
"Will Kindles save the rainforest? Now that Amazon\u2019s debuted its new $359 Kindle, an e-reader available Feb. 24, e-reader and e-book marketers alike are busy b"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/blogs/will-kindle-save-the-rainforest>