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"Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests.\nThe IBM 2012 Holiday Benchmark report indicates the iPad brought 88% of traffic to the mobile web on Black Friday \u2014 more than any other tablet or smartphone. It also made up 10% of total online shopping.\nThe data comes from the company's IBM Digital Analytics Benchmark, a cloud-based platform which tracks more than a million e-commerce transactions each data and analyzes data from 500 U.S. retailers.\n\nSEE ALSO: 7 Cyber Monday Deals From Best Buy You Don\u2019t Want to Miss\nMeanwhile, the Barnes and Noble Nook tablet brought 3.1% of tablet traffic, followed by the Amazon Kindle Fire (2.4%) and the Samsung Galaxy (1.8%). Consumers also tapped away on smartphones to get shopping deals. About 8.7% of mobile traffic came from the iPhone and 5.5% came from Android devices.\nIn-store shopping was also complimented with the use of mobile phones (58%) to scour the web for the best deals. Overall, mobile traffic to retail sites grew more than 67%.\nSocial media sites such as Facebook, Twitter and LinkedIn also connected shoppers with retail sites, but those referrals only generated about 0.34% of all online sales during Black Friday \u2014 a 35% drop from 2011. \nFor a full look at how shoppers shopped on Black Friday, check out the infographic below.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/11/26/black-friday-shopping-tablets/>