<http://schema.org/articleBody>
"MTV is running two commercials before and during the Video Music Awards as part of its \"Look Different\" public service campaign, including a tribute to the protests in Ferguson, Missouri.\nThe first ad carries a more generic anti-bias message about breaking down stereotypes:\n\nIn the second ad, we hear the rallying cry of the protests in Ferguson and around the nation: \"Hands up, don't shoot.\" On the screen is a quote from James Baldwin:\nNot everything that is faced can be changed; but nothing can be changed until it is faced.\n\nMTV President Stephen Friedman said Sunday that the network hoped to spur a discussion surrounding the Aug. 9 police shooting death of 18-year-old Michael Brown, who was unarmed when he was killed.\nDuring the ceremony, Common led a moment of silence for Brown. \"Each and every one of our lives matters,\" he said.\nWith information from The Associated Press.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/08/24/mtv-ferguson-ad-vmas/>