<http://schema.org/description>
"A Panera Cares Caf\u00E9 looks just like any one of the other 1,600 Panera locations around the United States: the same striped awnings, the same comfortable booths, the same ridiculously tasty Cobblestone Rolls that will add 10 pounds if you so much as look at them. But look closer and you'll notice something unusual for..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/94447/how-a-restaurant-with-no-cash-registers-and-no-prices-makes-money/>