<http://schema.org/description>
"PayPal wants to keep customers coming back to its payments platform -- and so it's rewarding those who use it the most with a new program called 'PayPal Select' that is launching this ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/07/17/paypal-is-rewarding-loyal-customers-with-better-offers-and-priority-in-the-customer-service-queue/>