<http://schema.org/image>
<http://rack.1.mshcdn.com/media/ZgkyMDEyLzEyLzA0Lzk2L2FtYXpvbnNuZXdrLmJsTy5wbmcKcAl0aHVtYgkxMjAweDYyNyMKZQlqcGc/01a9c581/4a5/amazon-s-new-kindles-what-you-need-to-know-pics-video--f0a20a137f.jpg>
<http://mashable.com/2011/09/28/amazon-fire-what-you-need-to-know/>