<http://schema.org/alternativeHeadline>
"On the market for a new lawnmower? Mull over these emission-free options ranging from a classic manual model to a Rosie Jetson-esque wonder."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/mow-town-hits>