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"TurnHere, which launches officially this week, is a venue for local videos.  The idea is to serve both local people and tourists - it could help you decide where to go on vacation, or simply where to eat tonight.  From the site: \nTurnHere produces professional digital videos, accessible on the Internet, which convey authentic experiences of places and leisure activities in cities and neighborhoods around the world. Each TurnHere digital film is driven by an individual filmmaker\u2019s vision, translated into compelling storytelling, engaging narrators, insider perspective and high entertainment value.\nRight now they pay experienced filmmakers around $500 per video, and there are 400 or so videos on the site.  One way they plan to generate revenue is by charging $1500 to make a film about your business.  So will it work?  Well, this setup seems to run counter to the user-generated content movement - hiring a select number of filmmakers (rather than accepting everything and letting users vote for the best content) is a fairly traditional model.   However, TurnHere seems to be seeking syndication deals with major travel portals - that's much easier to do if you can guarantee high quality.  So while it would have been more fun (and potentially more profitable) to shake up this market, the conventional route is arguably the safer bet.\n\n[via SiliconBeat]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2006/05/31/turnhere-local-travel-videos/>