<http://schema.org/name>
"\u30A2\u30E1\u30EA\u30AB\u3067\u56F0\u3089\u306A\u3044\u305F\u3081\u306E\u672C \u5065\u5EB7\u30FB\u533B\u7642\u7DE8"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_00598753.html>