<http://schema.org/description>
"&lt;p&gt;Small shops are the backbone of U.S. manufacturing. Like the shops profiled here, many are learning to rely on innovative means to attract new business.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/articles/growth-in-uncertain-times---through-the-web>