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"Topshop is launching a multi-pronged holiday campaign featuring actress Kate Bosworth.\nOn Tuesday, the fast-fashion retailer will debut a music video on YouTube featuring the actress's cover of \"Winter Wonderland.\" The makeup Bosworth is wearing in the video will be available immediately for purchase on Topshop.com.\nShoppers can also sign up to be on the waiting list for the heels and matching dress \u2014 a sequined, knee-skimming, burgundy-colored affair designed by Bosworth in collaboration with Topshop's design team. They will both go on sale in February in conjunction with Topshop's LA store opening, Topshop CMO Justin Cooke told me over email.\nIn addition to YouTube, the video will appear on Topshop's website and social media channels, in cinemas, on digital billboards and in screens installed in Topshop's flagship stores. The song will also be released on iTunes for 69 pence as well as on\u00A0Shazam and Spotify. Cooke is hoping the song becomes a \"chart-topping track\" \u2014 it will take about 100,000 downloads to get there, he said.\nTo build anticipation in the five days leading up to the video's premiere, Topshop released a series of hints and photos of the actress shot from behind. Fans were asked to submit their guesses using the #whosthatgirl hashtag to become eligible for a \u00A3500 or $1000 holiday shopping spree.\nThis isn't the first time Topshop has used online video to sell product. Two million people tuned in to the livestream of its S/S 2013 London Fashion Week show in September. Viewers were able to purchase makeup as well as select apparel and accessories while they were watching the livestream.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/12/03/kate-bosworth-topshop-winter-wonderland-video/>