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"BBC Two is to launch a new on-screen look with a new set of on-screen idents and programme menus on Monday of next week.  New ident: &amp;quot;Bounce&amp;quot; Four versions of the idents are to be broadcast:  \u2018Bounce\u2019 - the \u20182\u2019 bounces around on its yellow background &amp;#039;Fish\u2019 - an underwater \u20182\u2019 attracts a shoal of mackerel \u2018Logo\u2019 - the \u20182\u2019 grows robotic arms and turns over a portion of the screen to reveal the words \u2018BBC TWO\u2019 \u2018Domino\u2019 - a number of \u20182\u2019s, stacked in a line, fall over domino-fashion.   New ident: &amp;quot;Fish&amp;quot; \u201CThe new idents, which are a contemporary evolution of the wonderful \u20182\u2019s that have helped define the channel over the past 10 years, introduce a cleaner and more modern look to the channel,&amp;quot; said Jane Root, BBC2 controller. &amp;quot;Viewers connect with the \u20182\u2019s because they are clever and funny - and enjoyable.??? The new identity, designed by Lambie-Nairn will replace the current idents, first introduced in February 1991.  Creative Director, Martin Lambie-Nairn said: \u201CThe new identity gives the channel a more consistent look, whilst retaining and reinforcing the wit and personality the \u20182\u2019s have already established. We set out to present a new and refreshed image for BBC Two. We wanted to maintain the pleasure the idents are capable of generating.&amp;quot; In addition to the new idents, the channel will also feature a different style to its junctions (the gaps in between programmes). \u201CInstead of a simple list of the forthcoming programmes that evening, the menus will feature \u2018now\u2019, \u2018next\u2019 and \u2018later\u2019 information, guiding viewers through what they might like to watch,??? explained Peta Clifton, Head of Marketing at BBC2. \u201CIn a multichannel world, handling programme junctions effectively is vital and we\u2019re keen to improve the service we offer viewers.???  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/news/a4234/bbc-two-to-get-new-on-screen-look/>