<http://schema.org/keywords>
"fitness"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/fitness-friday-focus-on-your-h?/blogs/the-loop/2014/06/fitness-friday-focus-on-your-h.html&/blogs/the-loop/2014/06/fitness-friday-focus-on-your-h.html>