<http://schema.org/alternativeHeadline>
"A Panera Cares Caf\u00E9 looks just like any one of the other 1,600 Panera locations around the United States: the same striped awnings, the same comfortable booths, the same ridiculously tasty Cobblestone Rolls that will add 10 pounds if you so much as look at them."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/94447/how-a-restaurant-with-no-cash-registers-and-no-prices-makes-money/>