<http://schema.org/description>
"The Next Web's Drew Olanoff has already given us quite a few good reasons why we shouldn't concern ourselves with Google+'s numbers, most importantly of all, because statistics aren't ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/01/10/google-pageviews-are-irrelevant-heres-why/>