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"In a clear sign that Instagram is placing a greater focus on video, the company acquired video-sharing app Luma, which allows users to capture and add filters to videos.\nThe move marks the first-ever acquisition Instagram has made and will likely build on the platform's newly implemented video capturing and sharing abilities. Similar to how Instagram users can add colors, Luma lets users capture and stylize videos by adjusting brightness, contrast and more. Users can add, switch or remove filters once video filming is finished. \nSee also: 7 Photo Editing Apps to Use With Instagram\nInstagram reportedly bought both the technology and the staffers behind the app for an undisclosed amount.\nThe Luma team said in a statement that the company will shut down its service as it moves to Instagram. To help with the transition, the company will continue support for Luma until the end of the year \u2014 Dec. 31, to be exact \u2014 and has provided a link for users to their existing download videos from the platform for safe keeping.\nThe Luma app is no longer available for download via the Apple App Store.\nThe news comes several weeks after Instagram added a few major video upgrades to the platform, including the ability to import videos from a phone\u2019s library and share them with friends, as well as a video cropping feature. It also rolled out video on Instagram to Android 4.0 users.\nImage: Justin Sullivan/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/08/24/instagram-acquires-luma/>