<http://schema.org/alternativeHeadline>
"Loyalty cards are 'puzzles' that hackers can solve to gain access to online content associated with the card that could lead to more serious identity theft."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/family/protection-safety/stories/why-identity-thieves-love-loyalty-cards>