<http://schema.org/description>
"The arrival of digital shopping in the FMCG marketplace has taken 15-20 years but is now firmly here and encroaching on the household routine of food shopping in a very significant way, writes SymphonyIRI consultant Rod Street."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/comment/digital-drives-shoppers-to-find-best-deals_id121469.aspx>