<http://schema.org/target>
"http://www.exhibitcitynews.com/?s={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.exhibitcitynews.com/?option=com_content&view=article&id=2919:la-crosse-area-cvb-deploys-groupmax-booking-technology&catid=96:midwest-news&Itemid=188>