<http://schema.org/description>
"The folks at aimClear put together what they call AdWords #PPC Hack 53: Exploiting Google Instant.  In a sense, what he is doing is forcing AdWords ads for short tail keywords that are not being bid o"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-adwords-instant-ppc-tip-12603.html>