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"The Famous Grouse will launch two new executions this Christmas to increase consumer awareness and sales.Entitled &amp;quot;Same Again&amp;quot; and &amp;quot;Extremely Rare&amp;quot; the advertisements are the latest ads in a campaign famous for its simplicity and wit. The first new advertisement begins with &amp;quot;A Splendid Drop.&amp;quot; The sound of something falling is heard. The Grouse bird drops from the sky and lands impressively on his feet. The Grouse then repeats this feat - &amp;quot;Same Again.&amp;quot;For the &amp;quot;Extremely Rare&amp;quot; execution the screen is blank throughout and ends with a close-up of The Famous Grouse label - without the Grouse.And as sponsor of the Scotland rugby team, The Famous Grouse also plans high profile sponsorship activity with televised coverage of Scotland&amp;#39;s rugby games at Murrayfield during the run-up to Christmas.The advertisements will run nationally from November 20th until Christmas Day.Sarah Diston"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/the-famous-grouse-is-set-to-launch-its-christmas-campaign_id75647.aspx>