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"The PlayStation 4 hardware&amp;#039;s manufacturing cost is approximately $20 less than its retail price, it has been suggested. According to a report by AllThingsD, assembling one of Sony&amp;#039;s new systems costs about $381 (\u00A3237), while the console retails for $399/\u00A3349.  A considerable portion of the expense comes from a large microprocessor embedded in the system that costs $100 (\u00A362) to manufacture. Additionally, the PS4&amp;#039;s DualShock 4 controller - which is priced at $59.99 (\u00A337) - reportedly costs $18 (\u00A311) to produce. Andrew Rassweiler, an analyst with research firm IHS, explained that Sony is likely to profit most from selling software.  &amp;quot;If your cost is within $10 to $20 of the retail prices, there&amp;#039;s very little chance you&amp;#039;re making a profit on the console,&amp;quot; said Rassweiler.  &amp;quot;It looks like once again, when it comes to profits, it&amp;#039;s all about the game titles.&amp;quot; The PS4 has been available in North America since November 15. Following the PS4&amp;#039;s launch in the region, Sony sold more than one million units in just 24 hours. The PS4 will be released in Europe on November 29. Watch Digital Spy&amp;#039;s PS4 hands-on preview below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/playstation-4/news/a532419/ps4-console-costs-381-to-build/>