<http://schema.org/description>
"Sky has announced that its video-on-demand (VOD) service Sky Anytime+ will soon include both BBC iPlayer and ITV Player, in a landmark move that will bring a plethora of new content ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/01/30/sky-reels-in-bbc-iplayer-and-itv-player-as-it-extends-its-vod-service-to-5-million-homes/>