<http://schema.org/keywords>
"\u00E2\u0080\u009Cpops\u00E2\u0080\u009D (houghton mifflin[[zzsemicolonzz]] $30)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2009/12/14/the-entertainer-2>