<http://schema.org/description>
"TV producers developing the next hit show format have a lot to consider when it comes to integrating interactive digital ideas into the conventionally linear medium of television.\r\n\r\nToday ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/mipcube/2012/03/31/10-tech-commandments-for-the-tv-industry/?awesm=tnw.to_1Ds6a>