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"Yesterday we noted that HBO and Cinemax were joining Comcast and Time Warner\u2019s \u201CTV Everywhere,\u201D project, an effort that will see some of the two channels' shows and movies made available over the Web to Comcast subscribers.  \nNow, broadcast network CBS is jumping in, adding some of its shows to the lineup.  This is of particular interest because CBS is the one network that\u2019s still not involved in Hulu, the joint venture that now includes NBC Universal, News Corp (FOX), and Disney (ABC).  The strategy of the Comcast venture - limiting access to existing cable customers - is markedly different than that of Hulu, who makes its content available for free on an ad-supported basis to all (in the US).  Does CBS\u2019 participation mean that it doesn\u2019t believe in the Hulu model?  Not necessarily \u2013 the network already makes some of its shows available for free on TV.com, and CBS Interactive CEO Quincy Smith said in a statement that \u201CCBS\u2019s strategy has always been about open, non-exclusive distribution of our content in a consumer friendly way.\u201D  In other words, you can expect to see CBS shows on a variety of online services in different formats.  \nNonetheless, we remain unconvinced that Comcast \u2013 who will start a very limited trial of the new service in a few weeks \u2013 has the right strategy here.  As one of our commenters put it so well yesterday, \u201CI'd only want these services available over the net if I didn\u2019t have Comcast or Time Warner cable. If I did, I'd TiVo them.\u201D  The project simply seems out of touch with the way people consume television today, but perhaps there is more in the cards than Comcast and Time Warner are currently letting on."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/07/14/cbs-comcast/>