<http://schema.org/description>
"PepsiCo has launched a marketing campaign for Mountain Dew int he US, using the brand&amp;#39;s tie-in with upcoming Batman movie The Dark Knight Rises."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/pepsico-launches-dark-knight-rises-movie-push-for-mountain-dew_id107362.aspx>