<http://schema.org/description>
"&lt;p&gt;When I hear people say that their company is like family or that a shop has a family atmosphere, I often wonder what kind of family they have in mind.  All of us have different experiences of family. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/like-family>