<http://schema.org/alternativeHeadline>
"Chewing popcorn, or anything else, disturbs the processing of advertising messages, making them ineffective. Have researchers found the cure for the common begging kid?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/popcorn-gives-you-immunity-to-movie-ads>