<http://schema.org/headline>
"John McCain: Bob Costas &amp;#8216;doesn&amp;#8217;t know what the hell he&amp;#8217;s talking about&amp;#8217;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ktar.com/story/82482/john-mccain-bob-costas-doesnt-know-what-the-hell-hes-talking-about/>