<http://schema.org/description>
"Augmented reality and image recognition app Blippar just won the startup competition at LeWeb2012 in London.\r\n\r\nThe startup is already known for its augmented reality work with brands ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/events/2012/06/20/ar-app-blippar-wins-lewebs-london-startup-competition/>