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"Attendance at this year's Macworld | iWorld event was approximately the same as last year's Macworld Expo -- about 25,000 people -- according to IDG World Expo, the group that organizes the \"ultimate fan event.\" A wrap-up news release from IDG World Expo noted that about 40 percent of the attendees at this year's event were first-time visitors, which may translate to growth in attendance for next year's event scheduled for January 31 - February 2, 2013. Conference attendance was up a whopping 145 percent over last year, thanks in part to the $75 iFan Pass that made its debut in 2012. In the past, expo tickets were relatively inexpensive, but the cost of going to the conference sessions was prohibitively high. The iFan pass gave show-goers unlimited access to the educational sessions, show floor, music performances, and film screenings that made up this year's event. IDG World Expo has posted a gallery of photos from Macworld | iWorld as well as a video (see below) of Friday's happenings at Moscone West. Both are worth checking out for a taste of this year's event."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2012/01/31/macworld-iworld-attendance-steady-in-2012-many-newbies-in-the/>