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"MTV will introduce the Giffies, a GIF-based \"awards show\" that will honor memorable moments from the MTV Movie Awards, MTV exclusively told Mashable on Wednesday. \nDuring the April 14 broadcast, a GIF artist and comedians from VH1's Best Week Ever will team up to quickly create entertaining GIFs for impromptu categories such as Sexiest Lip Licking, Best Side Eye and Most Unexpected Stage Dive. \nSEE ALSO: MTV Adds Live Voting on Instagram for 2013 Movie Awards\n\nGIFs like these will appear on MTV's Tumblr page and Twitter account during the show, which Pitch Perfect and Bridesmaid actress Rebel Wilson (pictured above) will host:\n\n\"We've been doing live GIFing of our awards shows for two years or so now,\" said MTV director of mobile Mike Scogin, adding that GIFs have become a staple in MTV's strategy. \n\"This allows us to bring some context to the GIFs we're creating and add the layer of the comedians to get their unique perspective on the show.\"\nThe GIF artist and comedians, who will be prepped on the ceremony's schedule in advance, will focus on sharable moments that can incite online conversations.\nPerformances, sneak peeks and acceptance speeches are all fair game for the comedians to draw inspiration. \n\"This is a bit of an experiment that we hope to blow out for this year\u2019s Video Music Awards, with potential for Gifffies in the VMA lead-up and even on-air integration,\" Scogin added. \nSEE ALSO: MTV Moves Video Music Awards to Brooklyn's Barclays Center\n\nMTV often tests digital initiatives during the Movie Awards in order to see if they'd work at its flagship event \u2014 the VMAS. Last year, for example, the Movie Awards for the first time let fans vote using Twitter hashtags in a new category (Best Hero). Because of the success of the live social voting, MTV implemented it during the VMAs for another new category (Most Share-Worthy Video), which One Direction eventually won.  \nPresenters this year include Brad Pitt, Kim Kardashian, Steve Carell, Melissa McCarthy, Zac Efron, Kerry Washington, Seth Rogen, Danny McBride, Amanda Seyfried, Chris Rock, Adam Sandler, Chris Pine, Zoe Saldana and Zachary Quinto. Peter Dinklage will present a Comedic Genius Award to Will Ferrell. The show begins at 9 p.m. ET on Sunday in Culver City, Calif. \nBONUS: 18 Animated GIFs From the 2012 Video Music Awards\n\n\n\nBest GIFs from MTV's Video Music Awards\n\n\n\n\n\n\n\nRihanna + Katy = BFF\n\nRihanna, who won Video of the Year for \"We Found Love,\" and Katy Perry spent the whole night giggling like best friends.\nSEE ALSO: Rihanna\u2019s \u2018We Found Love\u2019 Gets Banned, Just Like These 13 Steamy Videos\n\n\n\n\n\n\n\n\n\n\n\nI Heart One Direction\nSEE ALSO: One Direction Wins Most-Share Worthy Video at VMAs\n\n\n\n\n\n\n\n\n\n\nRashida Shouts Yolo!\nRashida Jones raps with Andy Samberg and ends with an awesome #YOLO shout-out!\n\n\n\n\n\n\n\n\n\n\nPsy's Horse Dance\n\nK-Pop sensation Psy appears with host Kevin Hart and dances Gangnam Style. Epic.\nSEE ALSO: 'Gangnam Style' Web Sensations Signs With Same Label as Carly Rae Jepsen\n\n\n\n\n\n\n\n\n\n\n\nTaylor Sings 1D\nTaylor Swift sings along to One Direction.\n\n\n\n\n\n\n\n\n\n\nPink Performs\n\n\n\n\n\n\n\n\n\n\n\nFrank Ocean Performs\n\n\n\n\n\n\n\n\n\n\n\nNicki Wins\nNicki Minaj was shocked that she won her VMA for Best Female Video. We love her reaction.\n\n\n\n\n\n\n\n\n\n\nRihanna Winks\n\n\n\n\n\n\n\n\n\n\n\nOne Direction Bounces\n\n\n\n\n\n\n\n\n\n\n\nKaty Swoons Over One Direction\n\n\n\n\n\n\n\n\n\n\n\nOne Direction\n*Swoon*\n\n\n\n\n\n\n\n\n\n\nDrake Smiles\n\n\n\n\n\n\n\n\n\n\n\nKaty Kisses One Direction\n\n\n\n\n\n\n\n\n\n\n\nAmerica's Fabulous Five Introduce Alicia Keys\nMcKayla was impressed!\n\n\n\n\n\n\n\n\n\n\nAlicia Keys Kills It\nSing it, girl!\n\n\n\n\n\n\n\n\n\n\nRihanna Wins Video of the Year\nVideo of the Year goes to Rihanna's \"We Found Love,\" which France banned in 2011. \n\n\n\n\n\n\n\n\n\n\nRihanna Gets Down\n\n\n\n\n\n\n\n\n\nImage courtesy of John Shearer/MTV"^^<http://www.w3.org/2001/XMLSchema#string>
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