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"HipLogic used to be called Numobiq when they took $4.5 million in funding from Benchmark Capital to develop a system that makes smart phones even smarter. \nNow, they have a new name and their software is ready for the world. It's based on a custom development platform called mobiJAX, which is based on JavaScript and XML, and is compatible with Web/WAP, Web services, J2ME, as well as native applications. It acts as a platform on top of any mobile OS, on phones from manufacturers including Nokia, Motorola, Samsung, Sony Ericsson, LG and others. At today's Mobile Internet World Conference, they'll give a first public demonstration and release the software development kit free of charge to developers. \nAt HipLogic they call their concept phonetop. The idea behind it is to make it easier to find content you regularly access; you can put such content on your phonetop, and HipLogic's \"smart-pull\" technology will update and present it in such a way that it's always available to you. \nWhile it's hard to judge the technology without trying it out, what's presented in the demo doesn't really seem to surpass what the iPhone can already do; even the rectangular layout of the icons looks similar. Yes, it's nice to have customized weather, sport, and news feeds, but it would have made a lot more sense a couple of years ago when it was truly a daunting task to do all that, even on a smartphone. Today, you can set up similar shortcuts to customized feeds and services on the iPhone. Furthermore, its fantastic OS pretty much kicked all other phone manufacturers in the behind, and now they're catching up fast. \nSee the video presentation of HipLogic software (with a truly cinematic voiceover) below. \n\n\n\t\t\t\tWelcome to HipLogic from HipLogic Inc. on Vimeo."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/10/22/hiplogic-mobile-os/>