<http://schema.org/headline>
"One Direction break video record with 10.9m views in 24 hours"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/music/one-direction-1d-mania/news/a500692/one-direction-break-video-record-with-109m-views-in-24-hours/>