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"Next month, Michael Jordan goes into the Pro Basketball Hall of Fame.  As perhaps not only the greatest basketball player of all-time, but also the greatest pitchman, it\u2019s not too surprising then that one of the brands Jordan is most associated with - Gatorade - is using the opportunity to stir up some Jordan nostalgia.\nThe company has launched a Facebook app that brings together the biggest highlights from Jordan\u2019s career, letting users vote for their favorite, which is then shared to their Wall.  Each highlight includes commentary from a well-known sports journalist, and at the end of the competition, the highlight receiving the most votes will become a Gatorade label (the sports drink maker has already produced 6 commemorative MJ labels \u2013 this will be the 7th).\n\n\n\nThe app is part of Gatorade\u2019s Facebook page, where the company has around a quarter million fans and shares lots of behind-the-scenes clips from its iconic commercials.  Here, Gatorade shares the making of the commemorative bottles, shown in this 30-second spot:\n\n\n\n\n\n\n\nAlso worth checking out \u2013 the \u201CPlay\u201D button on the main page for the Jordan app loads a spectacular visual display of Jordan\u2019s career highlights.  In all, a very cool promotion to celebrate the career of Number 23.  \nSee Also: 8 Essential Apps for Your Brand\u2019s Facebook Page"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/08/11/michael-jordan-gatorade/>