<http://schema.org/alternativeHeadline>
"Tumblr will be launching a brand new iOS app next week, says David Karp"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/06/15/tumblr-will-be-launching-an-ios-app-next-week-says-david-karp/>