<http://schema.org/headline>
"Stoke City v West Brom: Goal hero Cameron Jerome set for the subs' bench"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.stokesentinel.co.uk/Stoke-City-v-West-Brom-Goal-hero-Cameron-Jerome/story-17467123-detail/story.html>