<http://schema.org/description>
"Sony is expected to announce the QX100 and QX10, two attachable lenses that fit onto consumers' existing smartphones, at the IFA trade show tomorrow. A video ad has leaked early though, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2013/09/03/leaked-video-ad-shows-sonys-upcoming-qx100-and-qx10-attachable-smartphone-lenses/>