<http://schema.org/dateCreated>
"2013-01-15T23:19:01+0000"^^<http://schema.org/Date>
<http://www.reuters.com/article/2013/01/15/us-usa-retail-nrf-idUSBRE90E0TT20130115?feedType=RSS&feedName=everything&virtualBrandChannel=11563>