<http://schema.org/headline>
"Shots Fired: A History of Tech Companies Dissing Apple In Commercials - Look, Ma, No Glare!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/pop-culture/2011/11/tech-companies-dissing-apple-in-commercials/amazon-kindle-no-glare-ad>