<http://schema.org/about>
"Sometimes a product should be recognized for what it doesn't have rather than what it does have.  Jessica Wood's entry, Austin Natural Soap, struck us with its simplicity and, in particular, with what it is missing - unnecessary packaging.  Instead of"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/eco-packaging-finalist-austin-natural-soap.html>