<http://schema.org/alternativeHeadline>
"Save the rainforests. Save the trees. Save the animals. We've heard it all before, but participating always seems so complicated... until now! Save the planet in style with this special Earth Day/Arbor Day Forever 21..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/eco-tradeoff-a-tote-for-a-tree>