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"One Direction have broken a video record, achieving 10.9 million views in 24 hours for their new clip &amp;#039;Best Song Ever&amp;#039; on VEVO. The boyband premiered the video for their latest single yesterday (July 22). It serves as a promotional track for their upcoming 3D movie This Is Us.  Miley Cyrus previously had the most VEVO hits in 24 hours, with her video for &amp;#039;We Can&amp;#039;t Stop&amp;#039; receiving 10.7 million views. One Direction&amp;#039;s &amp;#039;Best Song Ever&amp;#039; video was shot in Miami. It was written by James Corden and Ben Winston and directed by the latter. The video sees each member of the boyband take on a new guise - Harry Styles is Marcel the marketing geek, Liam Payne is Leeroy the choreographer, Louis Tomlinson is studio exec Jonny, Niall Horan is second studio exec Harvey and Zayn Malik is sexy assistant Veronica. &amp;#039;Best Song Ever&amp;#039; writer Ed Drewett has described the track as a &amp;quot;serious cut&amp;quot;. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/music/one-direction-1d-mania/news/a500692/one-direction-break-video-record-with-109m-views-in-24-hours/>