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"A very interesting USA Today article talks about \"gray Googlers,\" retired folk who are making good money off AdSense.  The article, according to forum members, makes getting money from AdSense really easy.  But WebmasterWorld members know that it's pretty tough work.  In fact, they're also concerned that the article begs people to click on ads so that Google can pay these publishers more money.  It's really not that easy, but it's nice to know that some people can use their expertise to do well. Any article could make life on the web sound easy if it neglects to mention the challenges of building traffic.Others find it really fishy in general: If \"building traffic\" is key as buckworks points out, then how can someone make $800 the *first* check and $2000 the *second* check as mentioned in the article? This certainly doesn't sound like a site that had time to build traffic.How much this individual is making per click is the real question for me. Agreed.  How are they doing that? The only thing that would make sense is if they've had a well established website months prior to installing AdSense.There's a bit of jealousy and awe among the crowd, indeed.Forum discussion continues at WebmasterWorld."^^<http://www.w3.org/2001/XMLSchema#string>
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