<http://schema.org/description>
"Everybody loves to get behind the hot young start up and embrace it as if it is the greatest thing in the world since sliced bread. Turntable.fm and Instagram are the latest examples ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/06/26/are-facebook-and-twitter-now-too-mainstream-to-be-cool/>