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"You may or may not be an avid watcher of Women's Entertainment's popular series \"Bridezillas,\" but millions of people out there are quite addicted to the show.  I'll enjoy an episode here and there if only to laugh at the absurd situations that drive seemingly rational women completely crazy.  One Bridezilla was so bananas that she landed a guest spot on Dr. Phil, complete with complimentary therapy sessions.  \nSo in preparation for the upcoming Bridezilla's season on WE, the network has teamed up with Oddcast to create customizable video clips.  If you recall, Oddcast provides a video avatar service that takes an image of you, and overlays it into a video clip that you've chosen.  The result is a very well-integrated video clip with a character that features your face.  Unlike comic-like avatar videos that merely adds your photo to a character for a funny clip, Oddcast integrates facial expressions and makes a more realistic final product.  \n\nThose that would like to see how they'd look as a Bridezilla, or even how friends would look as a Bridezilla, can go to WE.tv's site to play with the new promotional feature.  As we've seen with Juno and Coca Cola, the more engaged a brand can get users, the better the marketing ploy.  Oddcast is also seeking out as many distribution channels for its avatar video tools, in order to grow its own brand.  Just last week, Oddcast announced the Voki Partner Platform, an API option for more widespread options for creating talking avatars of their own.  Need a bigger wedding fix?  See here for more tools to get you through the season."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/05/18/oddcast-bridezill/>