<http://schema.org/headline>
"Roundup: Lake Weir, OCA fall in road openers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ocala.com/article/20140829/PREPS/140829591/0/MISC?Title=Roundup-Lake-Weir-OCA-fall-in-road-openers>