<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/business/2011/may/08/payment-protection-insurance-lloyds-hsbc-barclays-rbs"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/business/2011/may/08/payment-protection-insurance-lloyds-hsbc-barclays-rbs?view=mobile>