<http://schema.org/description>
"In case you haven't heard of The Hype Machine, it's a curated stream of new music from all corners of the Internet that walks the fine line between being super cool and very, very popular. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/05/11/finally-the-hype-machine-iphone-app-is-here-and-its-brilliant/>