<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/hemel-hempstead/ltnhh/hoteldetail/hotel-reviews?bvrrp=2067-en_us/reviews/product/3/LTNHH.htm>