<http://schema.org/description>
"UPDATE: Since the publication of this article, GoSpotCheck has pivoted to become a data collection tool for retailers.\r\n\r\nThere's a battle going on inside of your supermarket. It's ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/08/02/gospotcheck-take-pictures-of-groceries-get-money-well-then-thats-simple/>