<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/social-enterprise-network/audio/2012/nov/12/social-enterprise-blog-start-up-scale-up"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/social-enterprise-network/audio/2012/nov/12/social-enterprise-blog-start-up-scale-up>