<http://schema.org/url>
<http://www.businessweek.com/articles/2013-11-04/a-harvard-professor-knows-why-the-bloated-blockbuster-will-never-die>
<http://www.bloomberg.com/bw/articles/2013-11-04/a-harvard-professor-knows-why-the-bloated-blockbuster-will-never-die>