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"Last October, Los Angles-based Science Inc. launched its newest company, Let's Date, a service focused on being your social dating identity. Founded by Sean Suhl, Steve Simitzis, and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/02/07/science-backed-lets-date-started-by-founder-of-suicide-girls/>