<http://schema.org/description>
"\r\n\r\nThe product of a joint project between Google Creative Lab and Google Earth Outreach, Google has lifted the lid on Tour Builder, a tool for recording and sharing stories on maps.\r\n\r\nWhile ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/11/11/tour-builder-google-wants-tell-stories-using-google-earth/>