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"The best retail firms have always been great at storytelling. I remember my first weekend in New York City,\u00A015\u00A0years ago, when I stopped dead in front of a Saks Fifth\u00A0Avenue display window and was enveloped by a fantasy woodland tale. Yes, they were selling the evening gown, shoes, and clutch, but they were accessories to..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/217962/brick-and-mortar-retailers-need-to-make-customers-feel-theyre-walking-into-a-website/>