<http://schema.org/headline>
"Goodfellows seeking donations; already at $5,504 for community"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goupstate.com/article/20121119/ARTICLES/211201003/1033/COMMUNITIES18?Title=Goodfellows-seeking-donations-already-at-5-504-for-community>