<http://schema.org/name>
"PSFK"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.psfk.com/2011/08/super-chef-david-chang-lobs-a-big-fat-juicy-peach-at-the-publishing-industry.html/lucky-peach-david-chang-momfuku-magazine-2>