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"With \u201Ctrending topics\u201D now a part of the Twitter interface, marketers and publishers (and unfortunately spammers) alike are quickly realizing that getting something to go viral on the microblogging service can be a huge win for your brand.  \nNow, an interesting new promotion that musicians should take note of: Travis Barker and DJ-AM are offering up a free download of their newest mixtape in exchange for a tweet.  \nThe duo have launched a website that utilizes Twitter OAuth and prompts users to tweet a promotional message about the new mixtape.  Once completed, users are then able to download the track free of charge.\n\n\n\nAs you can see in the pre-populated tweet, the musicians are including a special hashtag - #trvsdjam \u2013 the goal of which is obviously to make it the top trending topic on Twitter.  Will it succeed?  Considering the highly viral nature of the campaign and the combined 200,000+ followers that Travis Barker and DJ AM have on Twitter, my bet is on seeing #trvsdjam all over Twitter shortly.  \nAdditional Twitter Resources\n\n- 10 Ways to Share Music on Twitter\n- HOW TO: Get the Most Out of Twitter #Hashtags\n- 40 of the Best Twitter Brands and the People Behind Them\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/06/01/twitter-marketing-music/>