<http://schema.org/description>
"After seeing the boom in yoghurt sales in the US chip away at demand for breakfast cereal, Kellogg has accepted it needs a piece of the action. And about time, too, writes Dean Best."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/comment/kellogg-yields-to-yoghurt_id126791.aspx>