<http://schema.org/description>
"Back in March, we ran a feature called British startups invade Silicon Valley. One of the startups we covered briefly was Conversocial, a platform that enables brands to manage interactions ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/12/24/how-social-will-bolster-customer-service-call-centers-in-2012/%20in%202012/>