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"Jinni, a movie and television show semantic search and recommendation engine, has closed a $5 million Series B led by Belgium telecommunications operator Belgacom and an unnamed connected-TV manufacture. \nPrevious investor DFJ Tamir Fishman Ventures also participated in the round.\nJinni's purpose is to help users find the movies and TV shows that match their moods and personal preferences. The service is essentially a semantic television guide that integrates with Netflix, iTunes, Amazon and Hulu catalogs, as well as electronic TV guides.\n\"Completing the Series B funding round allows us to focus on what we do best: Developing an innovative product that is designed to fundamentally improve the entertainment experience,\" said Jinni CEO and co-founder Yosi Glick.\nThe cash infusion will also help Jinni move toward becoming multilingual. Given the nature of the investors, we'd also assume that Jinni will become integrated into the television-watching experience on even more Internet-connected TVs and set top boxes.\nStartups aiming to build spot-on semantic entertainment recommendation engines will be a trend for 2011. Jinni's Series B round should help the startup become a strong player within the niche market."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/01/05/jinni-series-b/>