<http://schema.org/alternativeHeadline>
"Conan O\u2019Brien\u2019s farewell speech, displayed in kinetic typography"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2011/03/09/conan-obriens-farewell-speech-displayed-in-kinetic-typography/>