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"Kiip, best known for powering money-saving offers inside third-party apps, quietly launched a game for Android last month and CEO Brian Wong told us at SXSW today that it has already been downloaded one million times.\r\n\r\n7x7 is a puzzle game that challenges players to move colored squares around a grid to create lines. Match up enough and you'll get a Kiip reward. Wong says download numbers for the iOS version are &amp;quot;negligible&amp;quot; compared to the Android version, which benefitted from being a featured app within Google Play.\r\n\r\nWong is keen to note that this doesn't mean that Kiip is becoming a games company though. This is simply a way for the company to experiment on a live user base without the risk of doing so in third-party partners' apps. He says that test features for its platform will appear within the game before they're rolled out more widely.\r\n\r\n2013 is set to be a year where Kiip explores the idea of becoming consumer-facing brand instead of a pure B2B play. 7x7 will certainly help the startup, which\u00A0launched a Passbook-style iOS app\u00A0allowing users to manage their rewards last summer. Following a\u00A0UK launch\u00A0in August 2012, Kiip recently\u00A0expanded its reach to Japan.\r\n\u00A0 \u00A0 \u00A0\r\nImage credit: Pamlau / Flickr\r\n\r\nDisclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question. For more information, please see our\u00A0Terms of Service."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/03/10/rewards-startup-kiip-quietly-launched-a-game-last-month-and-its-got-1-million-downloads-on-android-already/>