<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FPETA-Becomes-Blackstone-Group-Partner-in-Effort-to-End-Orca-Shows-at-SeaWorld.aspx>