<http://schema.org/description>
"Canadian-based startup AffinityClick has an app that is absolutely perfect for those of us who like to stay updated, but who also want complete control over how that's going to happen: ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/ca/2012/09/13/herobutton-wants-ifttt-siri-world/?awesm=tnw.to_n4J0>