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"If you\u2019ve skimmed the TODAY Show\u2019s website recently, you may have noticed something familiar. It looks a heck of a lot like Pinterest.\nIn fact, Pinterest is influencing website design all over the place. Companies are favoring intensely visual, accessible design elements similar to the pins on Pinterest. \nTODAY has found that a similar site concept resonates with its Pinterest users. \u201CThere\u2019s something about the mindset of Pinterest that is similar to what [people] love about TODAY.com \u2014 and that\u2019s discovery,\u201D says TODAY\u2019s digital director, Jen Brown. \u201CSometimes I go to Pinterest and I\u2019m not sure what exactly I want, but I know I\u2019m going to find something fun. That\u2019s really how we try to program our site.\u201D\n\nSEE ALSO: How Pinterest Is Changing Website Design Forever\nBrown explains that, similar to Pinterest, TODAY.com provides people with five minutes-worth of entertaining, interesting content that they can discuss at their happy hours or mommy groups. She says that both Pinterest and TODAY.com give users \u201Ca little moment that they can take away with them when they have a chance.\u201D\nThose \u201Cmoments\u201D also originate from the TODAY Show broadcast itself, Brown says. The show lends itself well to visual snapshots, which incidentally, work well on Pinterest. For instance, when a Rockefeller Plaza fan brought a picture of Matt Lauer as Rosie the Riveter, TODAY\u2019s digital team recognized that the occasion would pin well to Pinterest. \u201CYou have to grab that one moment and put it out there,\u201D says Brown.\nOther content that does well on the TODAY Show Pinterest? Food, animals, travel and aspirational messages, says Brown. And we\u2019re not talking complicated, gourmet dishes, but rather, accessible meals that anyone can tackle. That mindset has a lot to do with TODAY\u2019s family-centric, female demographic. And while many would argue that Pinterest\u2019s 82% female user base and the TODAY Show\u2019s audience couldn\u2019t be a better fit, \u201CTODAY means different things on different platforms, so I don\u2019t think it\u2019s a one-to-one correlation,\u201D says Brown. \u201CBut we try to be mindful that [the show has] a very specific audience with specific behaviors and specific interests.\u201D\nBrown suggests that users embrace a similar brand of specificity in their own Pinterest activities. She advises that pinners use the platform with targeted goals in mind \u2014 her first boards organized ideas and inspiration for redecorating her living room. \"That really gave me a reason to look for various rugs that go with my weird green couch,\u201D she says. \u201CWhen you have a purpose, it becomes really fun to search and explore, and you find the people who are talking about the same things.\u201D\nHow do you see Pinterest affecting the social media presences of media and entertainment organizations in the future? Let us know your thoughts about TODAY\u2019s strategy in the comments below."^^<http://www.w3.org/2001/XMLSchema#string>
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