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"  We live in a world of instant gratification: Internet and email at your fingertips, music on the go - and soon videogames will be available for instant play. OnLive, currently in beta-testing, streams hi-def games without a console. This new service has the potential to cause some serious ripple effects in the current video game model: by enabling digital distribution the cost of the games will be reduced and gaming PCs and consoles may take a hit. You can think of it in a similar fashion to how the eReader market has changed the landscape for the retail book market. This marks another innovation in the gaming world - along with the upcoming releases of Sony&amp;#039;s Move and Microsoft&amp;#039;s Project Natal.    Many were skeptical when OnLive first announced what many thought was the impossible - providing graphically-rich content without a console. Many recent demos have shown that the service is not only a possibility - but a reality. OnLive uses powerful remote servers to allow consumers to play high-def games on their PCs or Macs (with a browser plug-in) or high-def televisions (with an OnLive MicroConsole adapter). Traditional gaming services such as user profiles, gamer tags and chat will be available as well as unique services like free game demos, multiplayer gaming across platforms (PC, Mac and TV), pause and play from any platform and more. OnLive is set to debut to the public on June 17 and will allow consumers to purchase games on-demand, just as you would a Netflix movie. Games will be available for rent or purchase from many of the big-name gaming publishers such as Electronic Arts, Ubisoft 2K Games, THQ and Warner Brothers Interactive Entertainment. The OnLive Game Service will initially cost $14.95/month for service (additional, unreleased pricing will include loyalty programs for reduced rates). While this may seem pricey still, considering that you never need to update your hardware and constantly have access to the most updated games, it may be worth it for some. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/institute/a22450/onlive-revolutionary-on-demand/>