<http://schema.org/alternativeHeadline>
"HeroButton wants to be the IFTTT of the Siri world [video]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/ca/2012/09/13/herobutton-wants-ifttt-siri-world/?awesm=tnw.to_n4J0>