<http://schema.org/description>
"Specsavers responds to the Axe commercial:\r\n\r\n\r\n\r\n\r\n\r\nVia: Tim-Ho.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2010/03/22/specs-effect/>