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"Mozilla is today launching its\u00A0Persona login initiative in beta, following a year's worth a work and a name change from\u00A0BrowserID. Before we dive in, if the name &amp;quot;Persona&amp;quot;\u00A0confuses you, it's because &amp;quot;Personas&amp;quot; was once the name of\u00A0Firefox's\u00A0customizable\u00A0theming tool, which is now being renamed\u00A0to something else. Phew.\r\n\r\nNow that Mozilla's Persona is leaving its &amp;quot;experimental&amp;quot; label behind, the\u00A0beta release is ready for developers to implement for\u00A0authentication across\u00A0smartphones, tablets and desktop browsers. For users, Persona\u00A0works just like Facebook Connect and sign-in with Twitter, where you'd click the\u00A0login button, approve the connection and then let the system handle everything else.\r\n\r\nThe benefit is Mozilla's system is clear in the long run, as the browser has proved it can at least outlast the average social network. Additionally, users wont have to worry about sharing all of their highly sensitive information from Facebook with every third-party site. Beyond that, however, it will be difficult to create a standard when other, more popular options are available, especially if Chrome steals away\u00A0more of Firefox's marketshare.\r\n\r\nFor developers, Persona has come a long way since it was named BrowserID, with an\u00A0entirely new API\u00A0and a simple site integration process. Here's a video that touts The Times' recent Persona integration:\r\n\r\nhttp://www.youtube.com/watch?feature=player_detailpage&amp;amp;amp;v=BsQq7R6gFh8\r\n\r\nAnyone can now grab their Persona via the link below. Interested developers can learn how to integrate it into their site here.\r\n\r\n\u27A4\u00A0Persona"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/09/27/mozilla-launches-persona-beta-wants-use-login-across-web/>