<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinn/hotels/us/es/veracruz/vcrdt/hoteldetail?cm_sp=OSMAM-CP-MSAC-ES-HPD-AIX-MHR-Veracruz.html>