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"&amp;quot;I&amp;#039;ve always wanted to do an issue about just one color, and here it finally is.&amp;quot; -Stephen Drucker, Editor in Chief The idea started simply enough: Create a blue-themed issue. Why blue? &amp;quot;That&amp;#039;s the color people associate with House Beautiful, the most popular of all colors, a color full of good feelings and often prone to obsession,&amp;quot; Stephen explains. Thus was born the March 2010 House Beautiful with features on blue fabrics, blue kitchens, blue bathrooms, and an amazing look back at &amp;quot;70 Years of Blue&amp;quot; in the pages of the magazine. But it didn&amp;#039;t stop there. We wanted to celebrate all things blue in other ways, too. So we created blue giveaways, blue sweepstakes, and galleries of blue stuff\u2014in slideshows, on Flickr, and even in a wiki. Starting in late February, we began to update our Facebook page and Tweeting about all kinds of blue initiatives. Most unusual: We&amp;#039;re placing blue chairs (all kinds of shapes and styles) on the streets of New York in iconic settings, photographing them, observing what happens, and waiting to see who takes one home\u2014and if they post their finds on Facebook and Twitter. Think of it as a design-heavy homage to the blues. You can see all of these disparate elements now live in our great &amp;quot;Get Blue&amp;quot; hub: \u2022 The &amp;quot;Get Blue&amp;quot; slideshow: A jumping off point for all our March issue blue stories \u2022 JetBlue: Win a trip for two to the Caribbean! \u2022 Dream in Blue: Win luxury bedding from Designer&amp;#039;s Guild \u2022 Flickr: See our gallery of blue seats on the streets of New York \u2022 Facebook: Check out our House Beautiful Facebook page for blue-related stories and news about giveaways \u2022 Twitter: Follow all of our blue-themed Tweets (with hints on where to find FREE chairs!) \u2022 Random Acts of Blue: A compilation of blue things we love\u2014in wiki form \u2022 Empire State Building: Why is this icon in the sky sometimes blue? "^^<http://www.w3.org/2001/XMLSchema#string>
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