<http://schema.org/alternativeHeadline>
"It's safe to assume that every schmuck with a pair of khakis and a tasteless sense of humor has entertained the idea of stepping out this Halloween dressed as recently deceased infomercial king Billy Mays. Slightly more surprising is the endorsement the idea is getting from the pitchman's progeny."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.details.com/story/too-soon-when-can-you-dress-like-a-dead-celebrity-for-halloween>