<http://schema.org/headline>
"Bj\u00F6rk&amp;#8217;s Kickstarter cancelled after reaching just 4% of goal"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.factmag.com/2013/02/07/bjorks-kickstarter-cancelled-after-reaching-just-4-of-goal/>