<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2010%2F06%2F16%2FQuake-at-PETCO-Stadium-Leaves-One-Brick-Intact.aspx>