<http://schema.org/articleBody>
"Embargos. Oh how journalists and PRs love them. Okay, maybe not so much. An embargo is a way to let the media know that news is coming up but that there is a ban on publication until a particular time.\r\n\r\nWhen it goes right, it's like clockwork. When it goes wrong, companies feel the pressure, PRs get hot and bothered and bloggers go to war. (That may be an exaggeration).\r\n\r\nEither way, PressDoc Embargo has been launched\u00A0to help make the process neat and simple. It's a product from PressDoc, the pro PR service that already helps 3,000 companies worldwide to streamline their press relations. The new service provides a way for PRs to send news to journalists and bloggers before it is officially released.\r\n\r\nPressDoc is a TNW Labs company (yes us).\r\n\r\n\r\nEmbargoes set in 2 clicks\r\nPressDoc Embargo aims to simplify the process and so companies can set up their timings in just two clicks. The service creates a secret embargo link to the release which is not indexed by search engines. This can be shared with select media to give them a heads up on forthcoming headlines.\r\n\r\nPressDoc provides web-optimized releases, a format that is becoming a standard in the industry. A good press release has all the kit a writer may need to convey the story from text, logos, video, audio and pdf files as well as contacts to follow-up for more information. Sending all of this by email can mean pretty huge files and well, who needs more email to read through?\r\n\r\nAll of those details can be uploaded, copied or embedded in a PressDoc and then a dedicated URL can be distributed with a short line about what is going on. Much clearer.\r\nConsolidated news\r\nPressDoc offers companies a branded press room where all of their news can be gathered on their own domain. The page is automatically updated when new releases go out and it's pretty simple to set up. All the better for PRs who would prefer to spend their time writing something informative, rather than wrestling with formats and maintenance.\r\n\r\n\r\n\r\nThe overall aim of PressDoc is to take the pain out of PR and make it more affordable. Services are available for \u20AC22.50 ($29) per month or\u00A0\u20AC19 ($25) per release. This makes public relations a little more affordable to smaller companies that may not be able to take on the cost of a large agency.\r\n\r\nHopefully this will go some way to avoid situations like this.\r\n\r\nImage Credit: Joshjanssen/Flickr"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/10/30/pressdoc-embargo-launched-to-make-the-release-of-information-to-time-a-lot-simpler/>