<http://schema.org/description>
"Check out this trailer for The Fantastic Flying Books of Mr. Morris Lessmore by Moonbot Studios, lead by ex-Pixar animator William Joyce.\r\n\r\nThis iPad book is just as much book as it ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2011/07/12/ex-pixar-animators-ipad-book-takes-interactive-design-to-a-new-level/?awesm=tnw.to_19vwZ>