<http://schema.org/about>
"This online scavenger hunt looks like it's for kids. There's the Glass Packaging Institute cartoon guy, smiling and urging us to recycle glass. This all sounds fine, except when you take a look around the launching page,"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/hey-kids-its-time-to-recycle-that-skull-shaped-vodka-bottle.html>