<http://schema.org/alternativeHeadline>
"Apple\u2019s new textbooks are live and you can get them right now"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/01/19/apples-new-textbooks-are-live-and-you-can-get-them-right-now/>