<http://schema.org/description>
"Mozilla is today launching its\u00A0Persona login initiative in beta, following a year's worth a work and a name change from\u00A0BrowserID. Before we dive in, if the name &amp;quot;Persona&amp;quot;\u00A0confuses ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/09/27/mozilla-launches-persona-beta-wants-use-login-across-web/>