<http://schema.org/description>
"IFTTT, the startup that wants to automate the Internet, has bagged The New York Times as its latest big-name media brand, following its tie-up with ESPN for the Olympics last year.\r\n\r\nThrough ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2013/08/12/automatic-for-the-people-the-new-york-times-gets-its-own-ifttt-channel-for-news-and-event-alerts/>