<http://schema.org/articleBody>
" Yes, it&amp;#039;s real. And the sartorial sanctity of a bowtie-shaped can aside, the approval meeting for this new feat of engineering must have gone incredibly (or drunkenly). Imagine the well-funded market research that led to a Budweiser development team creating this over the course of three years. Has Joe Six-pack gotten so lazy that he can&amp;#039;t grip a beer can hard enough to make it conform, however jaggedly, to his hand? Is it worth 0.7 fewer ounces of beer? Will this new design make it faster and easier for college kids to squeeze more beer into their funnels and crush the cans on their heads \u2014 despite it holding 5.83 percent less beer? No, of course they likely accounted for that and it likely does. I don&amp;#039;t know if this is the wave of the future, but at least Budweiser is cautiously skeptical (they&amp;#039;re not killing their normal can yet, they say), and at least we don&amp;#039;t have to open our beer cans &amp;amp;lt; target=&amp;quot;_blank&amp;quot;&amp;amp;gt;like this anymore. The real question, though, is what something like this could mean for beer-can chicken. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/food-drink/drinks/a25783/budweiser-bowtie-cans-15363573/>