<http://schema.org/description>
"Although differentiation is key to competitiveness, successful manufacturers seem to have a lot in common. Some of these shared principles were on full display during a recent tour of Studer\u2019s plant in Switzerland."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/blog/post/an-uncommon-approach>