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"11 Classic Political Campaign Advertisements\n\n\n\n\n\n\n\n1. \"I Like Ike\"\nDwight Eisenhower's 1952 presidential campaign ad was produced by Walt Disney Studios and Citizens for Eisenhower-Nixon. \u201CI Like Ike\u201D is one of the most well-known and catchiest political slogans of all time.\n\n\n\n\n\n\n\n\n\n\n2. JFK Jingle\r\n\nJohn F. Kennedy's repetitive jingle aired during the 1960 presidential campaign. The catchy tune, which repeats his last name over and over again, will get stuck in your head for days \u2014 obviously, it worked.\n\n\n\n\n\n\n\n\n\n\n3. \"Daisy Girl\"\n\nThis famous political campaign ad played only once, during an NBC Monday night broadcast in 1964. In it, Lyndon Johnson responded to Republican candidate Barry Goldwater's statement that he would consider using nuclear weapons in Vietnam. \nThe controversial ad was pulled from the air, but not before the media picked up and ran it. Johnson defeated Goldwater in the election, and \"Daisy Girl\" is credited with helping him. \n\n\n\n\n\n\n\n\n\n\n\n4. Hubert Humphrey Laughing\r\n\nWhat's so funny? This attack ad features Hubert Humphrey laughing uncontrollably at Spiro Agnew, an unfamiliar candidate whom Richard Nixon selected to be his vice presidential running mate in 1968.\n\n\n\n\n\n\n\n\n\n\n5. McGovern Defense\r\n\nWhen South Dakota Senator George McGovern won the 1972 Democratic nomination on an anti-war platform, Richard Nixon used his calls for troop withdrawal and a reduction in defense spending against him.\n\n\n\n\n\n\n\n\n\n\n6. \"It's Morning Again in America\"\nThe opening line of Ronald Reagan's 1984 commercial \u2014 \"It's morning again in America\" \u2014 inspired many with its simple, patriotic message. Today, it's often used as a metaphor for renewal.\n\n\n\n\n\n\n\n\n\n\n7. Willie Horton Ad\n\nIn 1986, convicted felon Willie Horton was serving a life sentence for murder. He was released from a Massachusetts prison on a weekend furlough program, during which time he escaped and raped a woman. \nDuring the 1988 presidential campaign, George H.W. Bush used the example as an attack on his opponent Michael Dukakis for supporting the prison furlough program. \n\n\n\n\n\n\n\n\n\n\n\n8. Swift Vets Against Kerry\n\nSwift Vets and POWs for Truth (formerly \"Swift Boat Veterans for Truth,\" or SBVT) discredited John Kerry's military record during the 2004 presidential campaign, producing a series of television ads and a book, Unfit for Command. The videos featured 13 people who claimed to have \"served with John Kerry,\" although only one of them actually did.\nThe charges coined the term \"swiftboarding,\" used to describe an unfair attack by a political opponent that is personal and dishonest.\n\n\n\n\n\n\n\n\n\n\n\n9. Hillary's Red Phone\nDuring the 2008 primaries, Hillary Clinton raised the issue of national security in a provocative \"3 a.m.\" ad. The video was intended to make voters think about who they'd want to lead the country in the event of a crisis \u2014 and was executed in a way that creeped many out. The aesthetic was often compared to Walter Mondale's ad in 1984.  \n\n\n\n\n\n\n\n\n\n\n10. Mike Gravel\r\n\nDuring the 2008 primaries, former Alaskan Senator Mike Gravel stared into a camera for more than a minute, then tossed a big rock into a lake. Gravel received less than 1% of the vote, but the YouTube video has been viewed more than a million times.\n\n\n\n\n\n\n\n\n\n\n11. \"Yes We Can\"\nPresident Barack Obama's famous three words during his 2008 campaign were so influential that they inspired a music video featuring famous artists like will.i.am, Common and John Legend.\n\n\n\n\n\n\n\n\nYou can watch advertisements for both the Democratic and Republican parties on television, campaign websites and, of course, on YouTube. \nPresidential nominees and primary candidates have used video to campaign for decades. Though many ads predate the term \"viral video,\" those memorable moments from past elections live on, gaining millions of views on YouTube.\n\nSEE ALSO: 7 Marketing Strategies With a Flair for Politics\nWhether through smear campaigns, sympathy grabs or catchy jingles, we've seen candidates do just about everything to grab our attention and get their messages across.\nTake a look back in time at some classic political campaign moments. Feel free to share other memorable ads in the comments below."^^<http://www.w3.org/2001/XMLSchema#string>
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