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"Manhattan-based, high-end luxury retailer Bergdorf Goodman has launched a Facebook contest to crowdsource the design of its next Fendi 2Bag.\nFendi Frenzy: The Color Challenge invites consumers to choose the colors of the upper and lower halves, as well as the handle and ID tags, of the colorblock tote from a predetermined palette.\nParticipants can submit as many designs as they'd like until Sunday, April 24, on the retailer's Facebook Page. Next week, entrants will be asked to rally their friends to vote for their designs. The five with the most votes will be reviewed by Fendi's design team to determine the winner, which will then appear in a limited edition collection at Bergdorf Goodman in the fall. (The winner will also, of course, receive one of the bags for free.)\nIn addition to the promotion on Bergdorf Goodman's Facebook Page, both Fendi and BagSnob are hosting landing pages to promote the challenge on their respective Facebook Pages. Advertisements have been posted on bergdorfgoodman.com, the retailer's blog, 5th at 58th, The New York Times, targeted Facebook ads and QR codes on the store's windows.\nThe campaign embraces a larger crowdsourcing trend within the fashion industry, pioneered by companies like Threadless, which produces T-shirts designed by its community. Although a number of fashion brands have launched similar contests as of late, this latest is notable both for the magnitude and prestige of the brands involved."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/04/21/bergdorf-goodman-fendi-bag-contest-facebook/>