<http://schema.org/headline>
"10 Crosby Derek Lam and VPL X"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/a11775/10-crosby-derek-lam-vpl-x-600834/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>