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"Milk Studios in New York City was packed with hundreds of guests last Saturday night as social media fans celebrated Social Media Day 2013. The sold-out event was hosted by Mashable, VICE and Milk Studios in our first-ever Social Media Day collaboration, and it was a true success. \nDJs Gavin Russom and E-603 rocked the house in Milk's beautiful studio with amazing views of the Hudson River. Mashable, VICE and Milk attracted a melting pot of digital enthusiasts, music lovers and leaders in fashion. They enjoyed open bars, networking and dancing while simultaneously tweeting, Instagramming and posting to Vine using the #SMDay hashtag.\nSEE ALSO: 11 Vine Videos that Celebrate Connections\n\nOur sponsors made our Social Media Day party a night to remember with activations that took the event to the next level. The Home Depot created a contest called \"Call to Hacktion\" and challenged our interns to create DIY hacks that were displayed and used at the party. Projects included a GIF animator, Instagram filter and more. The Home Depot also built a popular DIY Kerplunk game, as well as real-life bucket pong with The Home Depot buckets.\nGIG-IT debuted a virtual concert of Kendrick Lamar that was selected through a contest on Mashable, where one of our readers won and had the concert projected at the party. \nSwoon's kissing booth drew a line the entire night by inviting attendees to show their affection creatively for one another. In the booth, you faced different directions to make it look as though you were kissing the guests who came into the booth after you.\nNamecheap's enticing lounge area was made complete with snowcones and a pretzel machine, along with the chance to sign up for free domain names.\nSocial Media Day fans around the world chimed in on Twitter, Instagram and Vine using the #SMDay hashtag. Their updates were beautifully curated by Mass Relevance, and displayed at the party throughout the night.\nA big thanks to Tito's Vodka, Dark Horse Wine and Anheuser-Busch for the unlimited open bar!\nOverall, it was an amazing night. Thanks to everyone who came out to the event, and to everyone celebrating Social Media Day around the world!\n\n\nSocial Media Day 2013\n\n\n\n\n\n\n\nSocial Media Day 2013\nMashable interns pose for a picture during Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nDJs keep the crowd going during Social Media Day with Mashable, VICE and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nsocial-media-day-2013-62\nAttendees play \"bucket pong\" at an activation by The Home Depot at Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nGuests pose for pictures at the Swoon kissing booth at Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nPhotos from the Swoon kissing booth. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nMashable interns pose with this DIY Instagram lightbox, one of several #HDHacks. \n\n\n\n\n\n\n\n\n\n\n#HDHacks\nMashable interns created DIY tech inspired projects with The Home Depot, including this \"IRL Instagram filter\". \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nMashable interns pose with this DIY \"GIF-animator\", one of several #HDHacks. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nMashable interns pose with this DIY Candy Crush game, one of several #HDHacks. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees used bolts to vote for their favorite #HDHacks during the party. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nMashable CEO and Founder Pete Cashmore enjoys a game of Kerplunk at Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nMashable CEO and Founder Pete Cashmore poses for a shot at the Home Depot activation at Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013. \nRepresentatives from Namecheap pose for a picture during Mashable's Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nMashable CFO Mike Kriak poses with guests attending Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nRepresentatives from Swoon pose next to the photo kissing booth during Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nA #SMDay admittance stamp. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice  Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nDJs keep the crowd going during Social Media Day with Mashable, VICE and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nMeghan Peters, Mashable's Community Director, Barnett Zittron, Milk Studios Operations Manager, and Johnathan Hunt, Director of Global Marketing at Vice kick off Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013 \nJennifer Diamond, Mashable's marketing and events director, speaks during Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees gather to hear Social Media Day partners Mashable, VICE and Milk kick-off the party. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees enjoy the open bar provided by Tito's Vodka. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees enjoy the open bar provided by Tito's Vodka. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nSocial Media Day with Mashable, VICE and Milk Studios. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nA representative from GIGIT passes out swag at Social Media Day with Mashable, VICE and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nPete Cashmore, Mashable's CEO and founder, enjoys Social Media Day at Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nGuests attend Social Media Day at Milk Studios with Vice and Mashable on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nGuests attend Social Media Day at Milk Studios with Vice and Mashable on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees enjoy the Namecheap lounge at Social Media Day at Milk Studios with Mashable and VICE on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees enjoy the Namecheap lounge at Social Media Day at Milk Studios with Mashable and VICE on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nPete Cashmore, CEO of Mashable and Richard Kirkendall, CEO of Namecheap pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013\n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nMashable CEO Pete Cashmore poses with guests at Social Media 2013 with Milk Studios and Vice.\n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nAttendees pose for a picture during Social Media Day with Mashable, Vice and Milk Studios on June 29, 2013. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day 2013\nGIG-IT plays contest-winner's digital concert on screen at Social Media Day 2013.\n\n\n\n\n\n\n\n\nPresented By:\n\nSupporting Sponsors:\n\n\nImage by Mashable, Meghan Uno"^^<http://www.w3.org/2001/XMLSchema#string>
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