<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fabout%2Ffaq%2FIsnt-eating-meat-natural-Its-been-going-on-for-thousands-of-years-Arent-our-bodies-designed-for-it.aspx>