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"It's always sad when a relationship goes south. In the case of Eat24 and Facebook, it appears to be a variation on an old story: Both parties just grew apart after an algorithm came between them.\nIn a blog post, Eat24, a food delivery company, totally places the blame on Facebook: \u201CWe\u2019d love to say 'It\u2019s not you, it\u2019s us,' but it\u2019s totally you. Not to be rude, but you aren\u2019t the smart, funny social network we fell in love with several years back. You\u2019ve changed. A lot.\"\nSee also: Facebook News Feed Update Gives Brands More Reach\nThe marketer then goes on to repeat an oft-leveled charge at Facebook: That it is bilking brands by hiding status updates from followers, thus forcing them to buy ads. (Facebook has repeatedly denied this.) After googling, Eat24 found that lots of marketers were making the same claim:\nThat means your algorithm is saying most of our friends don\u2019t care about sushi porn, that they aren\u2019t interested in hearing our deepest thoughts about pizza toppings. Are you listening to yourself? Do you know how ridiculous that sounds? You know that all those people clicked \u2018Like\u2019 on our page because it\u2019s full of provocatively posed burritos and cheese puns, right?\nThe company also charged that Facebook's algorithm is sidelining its attempt to become more of a real-time news resource. Noting the response to Ellen DeGeneres' selfie, the post observes:\nNot to hit below the belt, but we have a lot more fun when we hang out with Twitter and Instagram. They don\u2019t have weird algorithms, which means all of our besties get to see everything we post. You might have noticed that when Ellen decided to take a selfie of beautiful people being beautiful, she did it on Twitter. And she got so many RTs, she broke it. The whole site went down. When was the last time you got that much action?\nIn response, Brandon McCormick, a Facebook rep posted a defense:\nHey Eat24, this is Brandon over at Facebook. I was bummed to read your letter. The world is so much more complicated than when we first met \u2013 it has changed. And we used to love your jokes about tacquitos and 420 but now they don\u2019t seem so funny. There is some serious stuff happening in the world and one of my best friends just had a baby and another one just took the best photo of his homemade cupcakes and what we have come to realize is people care about those things more than sushi porn (but if we are in the mood for it, we know where to find it Eat24!). So we are sorry that we have to part this way because we think we could still be friends - really we do. But we totally respect you if you need some space.\nEat24 claims it will delete its Facebook page at 11:59 p.m. ET on Monday. At this writing, the page had close to 71,000 Likes. Ironically, the post looks like one of Eat24's most popular ever, with 2,100 Likes (versus a range of about a dozen to 150 Likes for other updates)."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/03/31/eat24-breaks-up-with-facebook/>