<http://schema.org/alternativeHeadline>
"Introducing INBOX PAUSE. For when you temporarily want to \u201Cpause\u201D incoming email in Gmail."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/08/31/for-dont-want-emails-inbox-the-magic-pause-button/>