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"Jamie and Louise Redknapp&amp;#039;s advertising campaign for Thomas Cook has reportedly increased the company&amp;#039;s holiday bookings by 15%. The travel operator credited the celebrity couple with helping to promote its &amp;quot;higher margin, medium haul&amp;quot; destinations in its summer deals. Despite reporting a loss before tax of \u00C2\u00A381.5m for the October to December period, the company is reportedly &amp;quot;confident&amp;quot; about meeting its full-year targets. According to the BBC, the firm normally secures the majority of its profits in the summer months. &amp;quot;I think the worst is behind us. However, I&amp;#039;m not sure there&amp;#039;s going to be a tremendous bounce back this year. I think it will be a fairly good year but I don&amp;#039;t think it&amp;#039;s boom time,&amp;quot; group chief executive Manny Fontenla-Novoa said.  The Redknapps were paid an undisclosed sum to appear in the commercial, which was first broadcast last month. &amp;gt; Redknapp mag &amp;#039;in severe financial trouble&amp;#039;  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/news/a202677/redknapps-boost-thomas-cook-profits/>