<http://schema.org/articleBody>
"   Photo: WWD  Forget a little blue box, how about a Jessica Simpson-signed box? The former popstar, now fashion empress, is launching a fine jewelry capsule collection for Zales. It&amp;#039;s called the Diamonds Are A Girl&amp;#039;s Best Friend collection. The store&amp;#039;s CEO told WWD, &amp;quot;Jessica Simpson is viewed as the girl next door, and our guest is a midmarket guest and we believe she is someone that they can identify with.&amp;quot; We&amp;#039;re not sure that paints anyone in good light, but we do bet there&amp;#039;ll be plenty of girls waiting to get their hands on the jewelry\u2014especially since the price point starts at $79. Nearly everything, from rose gold butterflies to classic white gold hearts, incorporates diamonds. Also, &amp;quot;the loops on the heart are taken from her actual script handwriting.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/accessories/news/a7180/jessica-simpson-launches-fine-jewelry-28004/?src=global_footer>