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"The wine and web marketing expert Gary Vaynerchuk was canvassing on the streets of New York on Wednesday night: bringing the \"Yes We Can\" mantra to the web community.  \nThe meetup, co-organized with Mashable, began as a cozy indoor networking affair.  But with high volume levels inside, the group gleefully marched out to the street for an upbeat pep talk; a location much more suited to the themes of improvisation and resourcefulness.\nVideo: Staying Upbeat in a Down Market\nThe full video of the \"sidewalk keynote\" is posted below, courtesy of CenterNetworks. (Warning: contains strong language throughout.) Or skip to the \"7 Points\" below for our summary.  \n\n\n\n\n\n\nGary's 7 Points on a Social Media Upturn\n1.  \"Hustle\" - improvise, be resourceful, do whatever it takes to care for your community.  Tough times require creative solutions. \n2.  \"Next 24 months are the biggest opportunity for social media\"  - social media is mature.  \"It's a baby.  But it's mature.  It's a baby with a mustache.\"\n3.  \"Large companies will cut social media because they don't understand it\" - the longer the big players stay away from new web technologies, the greater the opportunity for new entrants.\n4.  \"The new barrier to building a brand is your time, not your pocketbook\" - nobody can stop you from starting a global media brand from your house; all you need is time.\n5.  \"Telling main street about Twitter is a waste of time\" - keep it quiet; knowledge of new web technologies is your competitive advantage.\n6.  \"Take Your Money\" - go to Google, type in the keywords in your space.  Look at the ads next to the results: these are people who pay to market in your niche.  Call them.  Convince them to spend those dollars on you instead.\n7.  \"Anything that gets eyeballs is monetizable\" - 2500 unique visitors a day should be enough to live on.  \nAgree?  Disagree?  Think the \"sidewalk keynote\" is the new \"unconference\"?  Leave a comment below!\nPartners\nA final thanks to Conversive and FreshBooks for partnering on this event:\n\n\"Conversive\u00AE, Inc. provides market-leading automated conversation technology that makes information easily accessible, using the most natural process \u2013 one-on-one interaction and engagement. Anything else is just chat.\"\n\"FreshBooks is an online invoicing, time tracking and expense tracking service designed to help entreprenuers, freelancers and creative professionals save time, look more professional and get paid faster. Sign up for a free account at FreshBooks.com.\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/11/06/how-to-market-a-web-company-in-a-down-economy-video/>