<http://schema.org/alternativeHeadline>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/djs-new-taylormade-irons-avail?/golf-equipment/blogs/hotlist365/2014/01/djs-new-taylormade-irons-avail.html>