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"On the surface, BMW&amp;#039;s 760Li is a hard car to place. For one, the 740, 750i and Li variants are an above-average means of transportation\u2014if not dynamically superior vehicles due to weight deficits\u2014and available for one-third less than the 760&amp;#039;s exotic cost of entry. Get the entire 7 Series family together, debadge their fenders and decklids, and chances are 99.6 percent of your closest neighbors on wheels couldn&amp;#039;t tell you what you had lurking under the hood. So where&amp;#039;s the appeal in all of this?         2010 BMW 760Li    After spending a blissful year ensconced in the temperature-controlled massaging seats of our inconspicuously lavish cocoon, we&amp;#039;ve come to a likely conclusion. As many high-profile socialites and celebrities are often willing to pay extra for a slice of normal-looking existence without having to sacrifice the perks of fame, there are consumers (the aforementioned included) that crave the best but would much rather fly their 535-bhp twin-turbo 6.0-liter V-12s under the radar day-to-day\u2014perhaps surfacing for the occasional smack down on an unsuspecting Aston Martin Rapide. Or, more simply, it could be that to some, this latest-generation 7 Series flaunts a design (one we gave 4 out of 5) that supersedes all others in its class.         2010 BMW 760Li    Regardless of the reasons behind any predilection toward the 760, what we can attest to is the nearly blemish-free record and relatively low maintenance hardware beneath the shell\u2014critical stuff that could potentially bring blood to boil. We are, of course, referring to all things moving and electronically controlled, which in this case includes about everything from the engine to the soft-close doors. Aside from an early coolant-level sensor malfunctioning, and a rear cupholder forced into submission by the summer intern, no other part needed to be fixed during our 33,465-mile year-long test. In fairness to some previously impeccable long-term cars, we had to dock the BMW a point for this minor sensor issue.         2010 BMW 760Li    With the 760Li being such a rare car, we felt it necessary to explore the full breadth of options available. The M Sport Kit (which adds 20-in. wheels, Alcantara headliner, Shadowline trim, Aerodynamic kit and M steering wheel) adds only $3900 to the base price of $137,000, and the massaging rear seats ($200) are a no-brainer if you plan to do much stretching of the legs in back. We&amp;#039;d likely forgo the rear entertainment system with its dual 8-in. screens (when used on rare occasions it made us feel antisocial), as well as the $2600 Night Vision Camera, which was semi-useful on dark roads in animal country but was actually more of an infrared novelty just outside the driver&amp;#039;s comfortable field of view.         2010 BMW 760Li    To sum up the 760Li, it&amp;#039;s the right car for the right person. We personally would see a benefit to having a fifth seat in the middle of the second row, but that&amp;#039;s our practical side talking. One other thing: Unless you&amp;#039;re long overdue for a (financial) bath, hold off on trading this one in\u2014yikes. "^^<http://www.w3.org/2001/XMLSchema#string>
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