<http://schema.org/name>
"Cloud-based helpdesk Zendesk hits 5,000 European customers in a year after opening its London HQ"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/05/10/cloud-based-helpdesk-zendesk-hits-5000-european-customers-in-a-year-after-opening-its-london-hq/>