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"    Photo: Getty Images   By now, you know the story: Coco Rocha was &amp;quot;discovered&amp;quot; at an Irish step dance competition, and learned the modeling ropes in Asia before moving to New York. Her ballet background\u2014combined with her made-for-the-camera face\u2014helped the Toronto native become a favorite of Karl Lagerfeld and Jean Paul Gaultier, and a frequent model for Chanel, Yves Saint Laurent, and Diesel. (This season alone, she&amp;#039;s surfaced in new campaigns for Longchamp and Banana Republic.) Rocha&amp;#039;s not walking the Paris catwalks this year, but the social media queen sits front-row to support industry friends like Karlie Kloss, and also to promote her new TV competition show, The Face. We spoke with Rocha just before Giambattista Valli&amp;#039;s Fall 2013 show at the historic Place Vend\u00F4me.   ELLE: You&amp;#039;ve been working on The Face on Oxygen since last summer. Are you sick of talking about it yet? Coco Rocha: We finished filming it in October, so we already know the winners. It&amp;#039;s killing me a little bit that I can&amp;#039;t talk about it, but I think it kills other people more, because they know I know which model wins, and if Naomi [Campbell] or Karolina [Kurkova] or I coached the winning girl. And they know I can&amp;#039;t tell them! ELLE: The Face is kind of like The Voice for models. But other shows on TV, even though they&amp;#039;re popular, don&amp;#039;t seem to actually help up-and-comers launch fashion careers. Why will yours be different? CR: Don&amp;#039;t get me wrong, America&amp;#039;s Next Top Model is fantastic. They&amp;#039;ve done 20 seasons, so they&amp;#039;ve obviously done something right. But I think what ensures that the winner of The Face will become a working model is the prize\u2014a year-long contract with a cosmetics company is huge. And most of the girls on the show are already models. They&amp;#039;re not famous models but they&amp;#039;re also not girls off the street. ELLE: In your opinion, how has street style evolved over the years? CR: It&amp;#039;s different than when I was starting. I mean, I find it funny to look at people who are people-watching, and don&amp;#039;t get me wrong, I like to people-watch, too. But it&amp;#039;s an interesting thing when people on the street just stop and ask you, &amp;quot;Are you Coco? Can I take a photo of you?&amp;quot; ELLE: Do you think it&amp;#039;s because of your television show, or because you have half a million Twitter followers? CR: I don&amp;#039;t know, but sometimes, things get weird. The other day, someone was interviewing me over the phone, and they thought they were talking to Coco\u2014as in Ice Loves Coco. ELLE: They thought you were a blonde who is married to Ice-T? CR: Yeah, and it was amazing. It was the best interview of my life! They were asking me the strangest questions\u2014you can only imagine! But I thought they were just bizarre people. I didn&amp;#039;t realize until I&amp;#039;d hung up the phone what was going on! Eventually they called back and apologized. I was like, &amp;quot;Please don&amp;#039;t say you&amp;#039;re sorry. This is the funniest thing I&amp;#039;ve experienced all week.&amp;quot; ELLE: What&amp;#039;s on your must-buy list while in Paris? CR: I&amp;#039;m not going to lie. It&amp;#039;s makeup remover. ELLE: I thought you were going to say &amp;quot;A C\u00E9line bag.&amp;quot; Or at least macarons. CR: No, it&amp;#039;s makeup remover; the liquid, clear kind. You know what I&amp;#039;m talking about\u2014you can only buy it here and it&amp;#039;s the best stuff. ELLE: Do you mean Bioderma? Xiao Wen Ju said the same thing in her interview! CR: All the models know about it! And also, when I&amp;#039;m here, I buy sleeping pills. They&amp;#039;re the best you&amp;#039;ll ever find, anywhere in the world. Read the latest breaking fashion news. See all the Fall 2013 Ready-to-Wear collections. "^^<http://www.w3.org/2001/XMLSchema#string>
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