<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FPETA-Urges-Tyson-to-Adopt-Less-Cruel-Method-of-Chicken-Slaughter.aspx>