<http://schema.org/description>
"&lt;p&gt;It is often said that, to be successful in manufacturing, you have to have a passion for it.  Sometimes, however, having a passion for your customers\u2019 passion is important, too. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/a-passion-for-your-customers-passion>