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"ESPN has unveiled its advertising campaign for the 2012/13 FA Cup. The football tournament will be promoted in print, outdoor, on TV and in digital, and draws on the broadcaster&amp;#039;s existing &amp;#039;Cup of Dreams&amp;#039; marketing.  [ESPN advert: Electrician] Associate marketing director of ESPN Europe, Middle East and Africa Alex Lowe said: &amp;quot;The FA Cup has a rich and glorious heritage that we celebrate proudly at ESPN. &amp;quot;First and foremost, we are fans ourselves. We understand the passion. And through our new FA Cup campaign we aim to capture and bring to life a fan&amp;#039;s anticipation, obsession and optimism for the tournament ahead of each round.&amp;quot; The main tranches of the campaign, which has been produced by ESPN and BDA Creative, have been dubbed &amp;#039;Electrician&amp;#039; and &amp;#039;Play Room&amp;#039;. The former features an electrician fixing the lights in a tower block to look like the famous trophy, while the latter shows a father creating an FA Cup-style constellation out of stars in his daughter&amp;#039;s bedroom.  [ESPN advert: Play Room] The campaign debuts outdoors and in digital and mobile media from December 26, and in print from January 5. The &amp;#039;Cup of Dreams&amp;#039; motif has also been integrated into the broadcaster&amp;#039;s on-air spots on ESPN and ESPN Classic, incorporating Clown, Coffee, Pitch and Christmas Jumpers. ESPN will broadcast 25 live and exclusive FA Cup matches in 2012/13 from the first round through to the final, with two matches in the first two rounds, three matches from the third to fifth rounds, two quarter-finals, one semi-final and the FA Cup Final - and selected replays. Its third round matches are Swansea vs Arsenal, Mansfield vs Liverpool and Cheltenham vs Everton. Content will also be available on ESPN.co.uk and ESPNFC.com, mobile web and a dedicated mobile app. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a446362/espn-unveils-fa-cup-advertising-campaign/>