<http://schema.org/alternativeHeadline>
"Voice Newbies! Gwen and Pharrell Join Blake and Adam in First Promo Pic"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.usmagazine.com/entertainment/news/the-voice-gwen-stefani-pharrell-williams-take-first-promo-picture-2014216>