<http://schema.org/description>
"We're standing on the edge of the next big social media revolution and your TV viewing will never be the same.\r\nWhere we are right now\r\nTo date, \u00A0online TV experiences have been quite ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2010/06/05/the-next-wave-of-social-apps-will-change-your-tv-forever/>