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"Google\u2019s efforts to grow overseas can certainly be seen as ambitious. Google\u2019s push for ever-greater market share in China, for example, is one of the more heavily invested operations for the company outside the US. In fact, just today we hear from none other than the president of Google\u2019s Greater China division, Lee Kai-Fu, that the Web giant is looking to expand its presence on Asian mainland some more. Reuters is reporting that the region\u2019s ranking senior executive, speaking at a Committee of 100 event, has told of the company\u2019s plans \u201Cto hire 200 additional employees...and boost product promotion spending in a bid to gain more Chinese users.\u201D\nAs far as particulars are concerned, Google intends to what is expected in a growth market, which is to \u201Cincrease promotional spending for its products such as Google Maps and...Gmail. And of course Google wishes also to \u201Cboost online advertising in China, where millions of young Chinese people are rapidly adopting Internet shopping.\u201D\nLooking at Google\u2019s general recruitment figures for the last several seasons, it seems Google\u2019s choice to hire more staff for its China-based operations is simply one of evolution, as the company presses ahead along with the Internet market in China. With the company having brought thousands upon thousands of new employees over the course of the past few years into its Western locations, 200 added to its corporate lineup in China shows to be no major move forward. It merely seems a necessary adjustment."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/04/19/google-china-growth/>