<http://schema.org/headline>
"How to Get into TED? It's Like Applying to College\u2014Again and Again"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2012-02-27/how-to-get-into-ted-its-like-applying-to-college-again-and-again>