<http://schema.org/headline>
"Apple getting ready for iTunes Match\u2019s launch with iTunes 10.5.1 beta 3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2011/11/13/apple-getting-ready-for-itunes-matchs-launch-with-itunes-10-5-1-beta-3/>