<http://schema.org/description>
"It's said that the difference between data and information comes down to a matter of usability. Not every company has the means to plod through an unlimited firehose of data in order ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/02/07/gnip-releases-automattic-powertrack-simplifying-social-data-filtering-on-wordpress-com-and-more/>