<http://schema.org/about>
"Earlier this month, Keen announced the winners of their STAND sustainability awareness contest. Prizes totaling $150,000 USD were awarded to three winners and fifteen runners up. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-fashion/keen-to-make-green-soxy-and-stand-out.html>