<http://schema.org/description>
"If you use the popular information management platform Evernote, you probably save all types of things to browse at a later time.  One major use is to store recipes for future cooking ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/28/say-mmms-integration-with-evernote-automatically-creates-grocery-lists/>