<http://schema.org/about>
"When it was announced, I thought it was a spoof . Alan did a great photoshop job of one of their papers under the arm of a newsie.  But they were serious; it was going to be a printed-to-order dead tree version of a blog. But it didn't work. Founder"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/printedblog-doesnt-put-us-out-of-business.html>