<http://schema.org/name>
"iGiveFirst wants to making \u2018giving\u2019 to charity as easy as \u2018tweeting\u2019 and \u2018liking\u2019"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/02/18/igivefirst-wants-to-making-giving-to-charity-as-easy-as-tweeting-and-liking/>