<http://schema.org/keywords>
"Design, Innovation, Technology, Lifestyle, Entertainment, Digital Entertainment, education, Networking, public speaking and presentations, story"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2012-02-27/how-to-get-into-ted-its-like-applying-to-college-again-and-again>