<http://schema.org/alternativeHeadline>
"Bumper Boxing Day sees UK records broken, as 13 million hours are spent shopping online"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/12/27/bumper-boxing-day-sees-uk-records-broken-as-13-million-hours-are-spent-shopping-online/>