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"FacebookPinterest\n\nJonathan Adler likes to think he designs \"everything you need to furnish a groovy, happy home.\" Now, he's bringing that same approach to apparel in a new collaboration with LACOSTE. We chatted with Adler, briefly, to discuss his thoughts on the project, his design philosophies and what makes the \"perfect\" polo shirt...\n\nThe GQ Eye: Jonathan, how did you get involved with LACOSTE? Do you have a personal history with their products? Give us your thoughts on working with such an iconic brand...\n\n Jonathan Adler: I have been rocking LACOSTE since I was 10, so I'm a long time fan and an addicted user. When LACOSTE approached me about this collaboration I was excited and inspired. I am very lucky to have a career that allows me to express myself in a myriad of ways, but the downside is that I rarely get truly excited. When LACOSTE approached me, I felt like a child hearing the ice cream truck coming around.\n\nGQ: Tell us a little bit about going from home to clothing. Is design design, or were there some initial things you learned or challenges faced?\n\n Adler: Design IS Design... I tried to stay very true to who I am. I think you will see in the product and the packaging and presentation that both of our brands are very present and authentic.\n\n GQ: Tell us a little about the product and what you're most excited about, as far as the collaboration.\n\n Adler: My idea was to take the iconic LACOSTE logo and overlay some of my favorite patterns and colors from my own needlepoint pillows. The diagonal stripe at the bottom integrates the colors from the logo and adds a sporty feel. I love the way LACOSTE feels totally contemporary but also has an element of nostalgia. I wanted to evoke the nifty and sporty feeling of American country clubs in the 1960s.\n\nThe three polos all incorporate the same motifs and iconography but with different levels of craft. The basic polo is printed with a needlepoint like feel. Each polo comes packaged in an actual needlepoint pillow cover depicting the LACOSTE logo. The next level up is made using actual needlepointed logos and racing stripes and comes in a super-couture, handmade tennis racquet cover. Then we did a few polos that are more conceptual and not quite so versatile. Those polos are completely made of needlepoint that is actually hand done by French nuns.\n\n GQ: What makes the perfect polo shirt?\n\n Adler: The perfect polo is made by LACOSTE. Gorgeous quality pique, a sporty color and a fit that kisses the body in all the right places to merge sportif and sexy.\n\nLACOSTE x Jonathan Adler polos will start at $150. Photos to come."^^<http://www.w3.org/2001/XMLSchema#string>
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