<http://schema.org/alternativeHeadline>
"Massachusetts-based coal company LoraxAg reached deep into the well of greenwash when they picked their name. Too bad it'll probably get them sued."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/energy/blogs/ripping-off-dr-seuss-in-the-name-of-coal>