<http://schema.org/alternativeHeadline>
"UK: ASA finds Beverage Brands breached rules over WKD Facebook page"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/asa-finds-beverage-brands-breached-rules-over-wkd-facebook-page_id113289.aspx>