<http://schema.org/headline>
"Reddit will donate 10% of its advertising revenue in 2014 to the top 10 non-profits chosen by its community"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/02/28/reddit-will-donate-10-advertising-revenue-2014-top-10-non-profits-chosen-community/>