<http://schema.org/description>
"The rise of smartphones and music players has made standalone alarm clocks a thing of the past for many. While there is a dearth of alarm clock-type stands already on the market, design ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2012/06/04/someone-help-this-designer-get-his-iphone-alarm-clock-design-on-kickstarter/>