<http://schema.org/target>
"http://www.intrepidtravel.com/search/trip/{search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.intrepidtravel.com/?s_kwcid=TC%7C20610%7Cintrepid%7C%7CS%7Ce%7C14576253176>