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"Imagine your life rendered as a pack of gum.\nCrazy, you say? Well, Wrigley's Orbit brand claims to be able to do just that if you concede that your Facebook profile is an accurate representation of your life. \nThe brand rolled out a program this week that claimed to let you \"see how your social life looks like in your own pack design.\" \nOrbit's interpretation is rooted in an algorithmic data visualization engine, according to a rep from the brand. The engine uses four algorithms to \"numerically pool a user's data and apply it to a series of shapes within their design. The algorithmic code base manipulates artwork, colors and behaviors before generating the design unique to that user.\"\nNonetheless, the interpretation of your Facebook data for the Orbit program is still fairly subjective. For instance, if your birthday is Jan. 22, the 22nd day of the year, the design elements will be rotated 22 degrees. \nThe Orbit program is just another manifestation of the latest craze on Madison Ave \u2014 converting Facebook profile information into new objects or experience. The hope is that it will be impossible for users to resist a personalized product or experience that appeals to the lurking narcissist within us all. After Facebook's rollout of Timeline and the new wealth of data that will be supplied to advertisers, expect more of the same in 2012.\nBelow are some other brands' recent interpretations of your Facebook profiles:\n\n\nFacebook Interpretations\n\n\n\n\n\n\n\nNivea U.K.\nBeiersdorf's skin care brand is running a program in the U.K. that creates printable Christmas wrapping based on your wall posts, pictures and interactions with the recipient. \n\n\n\n\n\n\n\n\n\n\nIntel\nThe microchip giant earlier this year introduced an app that creates a video based on your Facebook activity. Your wall posts, etc. are fodder for a \"Museum of Me\" whose exhibit catalogs your activities past and present on the social network. \n\n\n\n\n\n\n\n\n\n\nHeinz\nIn another U.K.-only program, Heinz launched a Facebook app that let users send personalized (actual, not virtual) cans to their Facebook friends. \n\n\n\n\n\n\n\n\n\n\nMentos\nA Facebook app by the candy brand that rolled out in August let you personalize a message by Mentos' guru spokesman Dragee that freely criticized your friends for being boring and vain. \n\n\n\n\n\n\n\n\n\n\nWalmart\nWalmart released a Facebook app in early December called Shopycat that scours your friends' profiles to suggest holiday gifts.\n\n\n\n\n\n\n\n\nMashable's Complete Facebook Timeline Coverage\nFacebook Timeline Essentials\n\nFacebook Timeline: The Complete Guide\nFacebook Timeline Is Here: Are You In?\nFacebook Users Beware: Facebook's New Feature Could Embarrass You\nFacebook Privacy: 3 Fights to Expect When You Get the New Timeline\nThe New Facebook: How to Take Control of Your Privacy\nNo, You Aren't Going to Quit Facebook\n\nTimeline Resources\n\nHow to Fill In Your Facebook Timeline\n10 Fresh Designs for Creative Inspiration [PICS]\n10 Simple Tips and Tricks\n5 Sites for Customizing Your Cover Photo\n10 Stunning Designs [PICS]\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/12/20/orbit-facebook-campaign/>