<http://schema.org/alternativeHeadline>
"Crowdsourced video company Poptent launches a premium video production unit aimed at big brands"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/04/12/crowdsourced-video-company-poptent-launches-a-premium-video-production-unit-aimed-at-big-brands/>