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"Joost wanted to go global with its broadcasts, but it turns out that the company is not going to be living up to that ambition. At least not in the short term. According to a report by James Ashton in The Sunday Times of London, the company is restructuring its business plans and will focus exclusively on the US market, where it appears to have the largest audience. In the UK especially, the BBC\u2019s iPlayer has received a substantial amount more attention than Joost.\nThe IPTV company founded by the original Skype duo Niklas Zennstrom and Janus Friis, Joost has with time become a somewhat stagnant entity, a sort of could-have-been. Note Mashable editor-in-chief Adam Ostrow's bearishness on the product.) Though it attempted to draw a great deal of attention to its broadcast of the NCAA\u2019s March Madness events as of late, it has seen Hulu, a joint venture by News Corp and NBC, among other content owners, surpass it with quite outstanding press attention. The reasoning for this is perhaps the more immediate gratification granted through Hulu\u2019s more usable browser-based service.\nAs all Joost users past and present understand, the service operates independent of one\u2019s Flash-enabled browser. One is required to install a proprietary software package to view material through Joost. (As a result of this newfound competition, the engineers at Joost have made clear their intention to establish a browser-based existence, rather than keep with its current strategy.)\nA spokeswoman for Joost emphasized that the company was not under immense financial pressure or constraints (it raised 23 million pounds from investors like Sequoia Capital, Index Ventures, CBS, and Viacom) and is \u201Cnot shedding staff.\u201D The unnamed representative only confirmed that the company has encountered \u201Csome situations here staff have been re-aligned to better fit (its) needs.\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/04/05/joost-focusing-on-us-only/>