<http://schema.org/description>
"When we visit sites that host any type of content, be it news or videos, we're all used to being presented with options on how to share it.  On The Next Web you've probably become familiar ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/02/18/igivefirst-wants-to-making-giving-to-charity-as-easy-as-tweeting-and-liking/>