<http://schema.org/description>
"It was welcome news, inasmuch as it was news, that Royal Bank of Canada has agreed to become the title sponsor of the Heritage, rescuing one of the more popular PGA Tour events that was..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/rbc-will-become-title-sponsor-of-the-heritage?/golf-tours-news/blogs/local-knowledge/2011/06/rbc-will-become-title-sponsor-of-the-heritage.html>