<http://schema.org/description>
"&lt;p&gt;OK, you recognized the production bottleneck, and late one night the solution hits you! The next day (if you can wait) the new device begins to take shape.  The first couple of tries, it\u2019s probably not quite right, but you know that this is going in the right direction until\u2014BOOM! Problem resolved, things are flowing smoothly, the operation is productive, and you are profitable. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/taking-your-baby-to-market>