<http://schema.org/description>
"Today Nara has launched itself into the market, in a bid to make the web more personal, by generating recommendations that individuals can use on a daily basis, at a much higher level ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/06/26/next-generation-recommendation-engine-nara-launches-taking-on-4m/>