<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~3m~fp~2-9999.99~c1~adhesives~c2~glue~c3~glue-sticks~/3m-craft-stick.html>