<http://schema.org/description>
"When I began speaking to Ryan Ozimek on the phone, the first thing I asked him was how - in a world where a social networking site gets major coverage for surpassing 10 million users ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/06/28/how-open-source-cms-joomla-grew-to-23-million-users/>