<http://schema.org/description>
"The lure of an Apple Store can be so great that local authorities are doing all they can to sweeten the deal for the world's biggest technology company, waiving rents and taxes in order ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/05/19/the-lure-of-the-store-why-authorities-are-sweetening-deals-for-new-apple-stores/>