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"If you've ever bought a print version of a book on Amazon, you can now buy the Kindle edition at a hugely discounted price \u2014 from free to $2.99.\nAmazon announced on Tuesday a new program called MatchBook, giving customers incentive to buy a digital version of any physical book ever purchased on the site. This includes books bought back in 1995 when Amazon first opened its online bookstore.\nSee also: What the World\u2019s Biggest Websites Looked Like at Launch\nMatchBook, which launches in October, will have more than 10,000 books enrolled in the program. In the meantime, Amazon is asking authors and publishers to enroll their books in Kindle MatchBook, which could also open up additional revenue for both the platform and writers. \n\"If you logged onto your CompuServe account during the Clinton Administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase \u201418 years later\u2014 to be added to your Kindle library at a very low cost,\" said Russ Grandinetti, vice president of Kindle content, in a statement. \"In addition to being a great new benefit for customers, this is an easy choice for publishers and authors who will now be able to earn more from each book they publish.\"\nThe company said the concept stems from customers asking for bundled print and digital content.\nThe initiative is similar to Amazon's AutoRip service, which gave customers free MP3 versions of any CD they ever purchased on the site. AutoRip, which launched in January,also gives shoppers a digital copy of their music order before the physical CD arrives in the mail.\nImage: David McNew/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/09/03/kindle-matchbook/>