<http://schema.org/alternativeHeadline>
"Diageo's  &amp;quot;dirty trick &amp;quot; brews up a Twitter storm"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/the-just-drinks-blog/diageos-dirty-trick-brews-up-a-twitter-storm_id1995.aspx>