<http://schema.org/headline>
"Yep, Peter Jackson is making three &amp;lt;em&amp;gt;Hobbit&amp;lt;/em&amp;gt; films now"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/yep-peter-jackson-is-making-three-emhobbitem-films-83110>