<http://schema.org/name>
"ANIMAL"^^<http://www.w3.org/2001/XMLSchema#string>
<http://animalnewyork.com/2012/the-artselfie-because-you-didnt-see-art-unless-you-took-a-picture-of-yourself-with-it/tumblr_mehtcffnxr1rm2qdjo1_500/>