<http://schema.org/about>
"The October 13, 2008 issue of Newsweek features a confounding face-off between Lucky Charms and low-fat granola. \"If your first instinct is to reach for the granola, think again,\" writes reporter Tina"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/are-lucky-charms-better-for-you-than-granola.html>