<http://schema.org/description>
"More than 12,000 outlets of major retailers are to take part in a point of sale campaign called &amp;#39;Know Your Drinks&amp;#39;."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/retailers-back-responsible-drinking-initiative_id94492.aspx>