<http://schema.org/about>
"Have an old cell phone stashed away? Recycle it with the Phones for Haiti program and you'll help the American Red Cross provide disaster relief in the earthqua"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/recycling/blogs/mobile-aid-recycle-your-cell-help-haiti>