<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/science/video/2009/jul/04/buzz-aldrin-moon-landing"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/science/video/2009/jul/04/buzz-aldrin-moon-landing?view=mobile>