<http://schema.org/name>
"\u0627\u062F\u0648\u0627\u062A \u062C\u062F\u064A\u062F\u0629 \u0627\u0643\u064A\u062F \u0647\u062A\u0639\u062C\u0628\u0643"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t22836-topic>