<http://schema.org/name>
"\u0645\u0634\u0643\u0644\u0629 \u0628\u062E\u0635\u0648\u0635 \u0627\u0644\u062E\u0637\u0648\u0637"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t32186-topic>