<http://schema.org/alternativeHeadline>
"Orlando Bloom, John Mayer, Ed Helms join others in new campaign to end malaria in Africa by 2015."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/blogs/celebrities-bring-humor-to-malaria-no-more-psas>