<http://schema.org/name>
"\u03A3\u03B5\u03BC\u03B9\u03BD\u03B1\u03C1\u03B9\u03B1 \u03BF\u03B4\u03B7\u03B3\u03B7\u03C3\u03B7\u03C2"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vstromhellasforum.com/t6180-topic>