<http://schema.org/name>
"\u0642\u0647\u0648\u0629 \u0641\u0643\u0647\u0627\u062A \u0644\u0644\u0628\u0646\u0627\u062A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bnat.forum-gratuiti.net/t178-topic>