<http://schema.org/name>
"\u0627\u0644\u062A\u0648\u0627\u0641\u0642 \u0648 \u0627\u0644\u0644\u0627 \u062A\u0648\u0627\u0641\u0642 \u0628\u064A\u0646 \u0627\u0644\u0627\u0628\u0631\u0627\u062C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bnat.forum-gratuiti.net/t178-topic>