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"Cadbury Schweppes Americas Beverages has begun a marketing stunt for its 7UP soft drinks brand, aligned with recent UFO sightings across Florida in the US."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/csab-pushes-7up-amidst-ufo-sightings_id93663.aspx>