<http://schema.org/name>
"\u062C\u0632\u0648\u0647 \u0641\u0646\u064A \u0645\u0647\u0646\u062F\u0633\u064A Exchange 2010"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1696777>