<http://schema.org/description>
"Some of the most popular brands we use today have founders behind them who not only gave their blood, sweat, and tears, but also their names. For instance, Johnnie Walker was a real person. He once"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2010/05/10/popular-brands-named-after-real-people/19460937/?gen=1>