<http://schema.org/description>
"Consumers want exciting, personalized services and are willing to share personal information to get it.  But getting consumers to share access to their mobile phone data or their behaviors and habits related to Internet, games or media content, requires companies to offer something in return. This report includes quantitative findings from an online survey of 1,002 participants and findings from a number of focus groups."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.pwc.com/us/en/industry/entertainment-media/publications/consumer-intelligence-series/consumer-privacy.html>