<http://schema.org/name>
"\u0421\u0438\u043C\u043E\u0440\u043E\u043D \u0438  \u0440\u0438\u0442\u0443\u0430\u043B\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t24487-topic>