<http://schema.org/name>
"\u041F\u0420\u0410\u0412\u0418\u041B\u0410 \u041D\u0410\u0428\u0415\u0413\u041E \u0424\u041E\u0420\u0423\u041C\u0410"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t3798-topic>