<http://schema.org/description>
"\u041A\u0430\u043A \u043D\u0430\u043A\u0430\u0447\u0430\u0442\u044C \u043F\u0440\u0435\u0441\u0441 ?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/sport/4010/11735>