<http://schema.org/headline>
"American Council on Exercise: Study Finds Toning Shoes Don&amp;#8217;t Work"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/health/2010/07/21/american-council-on-exercise-study-finds-toning-shoes-dont-work/?mod=smallbusiness>