<http://schema.org/name>
"\u0635\u0648\u0631  \u062F\u064A\u0645\u0629 \u0628\u0634\u0627\u0631  \u0641\u064A \u0627\u0644\u0643\u0648\u064A\u062A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://demadeooma.5forum.info/t471-topic>