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"The whisky brand calls for nominations of inspiring individuals all over the country for 'Your Hero's Name Here,' putting the spotlight on people who make a difference in their communities."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/sponsorstory/crown-royal-celebrates-hometown-heroes-by-naming-the-brickyard>