<http://schema.org/description>
"Sebastian Johnsson, a self proclaimed grey/black hat wrote an incredibly interesting story on his blog on how he started getting into the black/gray hat world of SEO, made a ton of money doing so and "^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-black-hat-fail-18495.html>