<http://schema.org/description>
"&lt;p&gt;&lt;strong&gt;LAUNCH&lt;/strong&gt;: Supporting Founders and Inspiring Innovation.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.launch.co/blog/kevin-rose-calls-livingsocial-a-sell-out-affluent-customers.html>