<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2013/02/26/WATCH-We-Saw-Your-Junk-Seth-MacFarlane-Oscar-Parody/2581361912839/?rel=3781361916143>