<http://schema.org/name>
"\u041A\u043E\u043D\u0441\u0443\u043B\u044C\u0442\u0430\u043D\u0442"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/references/addresses/17897/59291>