<http://schema.org/description>
"&lt;strong&gt;Three men enjoy a last-gasp shoot of the winter season&lt;/strong&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.scotsman.com/news/fishing-and-shooting-one-old-cock-went-forward-and-was-shot-by-three-people-1-2140390>