<http://schema.org/description>
"The concept of functional foods began in  Japan in the late 1980s and has flourished ever since, becoming a concept of great  interest around the world. There are no published figures on the market size, only  estimates from various sources. However, the current consensus is that the market in Japan"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/analysis/functional-foods-and-drinks-successful-marketing_id93349.aspx>