<http://schema.org/StartDate>
"2011-01-28T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/basketball-winter-10-11/oregon-vs-sauk-prairie/1-28-2011-ekrJ8Pl_BkS50pj34gG8zw.htm>