<http://schema.org/name>
"\u0622\u0645\u0648\u0632\u0634 \u0648\u06CC\u062F\u06CC\u0648\u06CC\u06CC \u0645\u06A9\u06CC\u0646\u062A\u0627\u0634"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.apple-nic.com/mac-os-tutorial/mac-os-x-using-the-sidebar.html>