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"I've mentioned before that [I get that deer-in-headlights look when I find myself surrounded by too many anti-aging products,](http://www.allure.com/tips) all of which make different (yet similar sounding) claims. Well, [Dr. Perricone](http://www.allure.com/freestuff) must have gotten sick of seeing my type (or more accurately, our befuddled expressions).\\n\\n\\n\\n The derm and author (*The Perricone Prescription*) [just announced plans](http://www.wwd.com/issue/article/123801) to do away with his old packaging\u2014probably those familiar overstated brown and white boxes this side of Apothecary jars\u2014and introduce a color-coded system to help consumers figure out what they need in a flash.\\n\\n\\n\\n As either a favor to the overwhelmed and time-starved or to the just plain lazy, Perricone has shortened the line's name, N.V. Perricone M.D. Cosmeceuticals to the more digestable PerriconeMD Cosmeceuticals. This should be sweet relief for those who found the two extra letters and four periods all too much.\\n\\n\\n\\n PS: All month long [ you can enter to win $690 worth of Perricone's best goodies at allure.com/freestuff.](http://www.allure.com/freestuff)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.allure.com/story/dr-perricone-keeps-it-simple>