<http://schema.org/name>
"\u0422\u0438\u043C\u044A\u0442\u0438 \u0421\u0438\u043C\u044A\u043D\u0441"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Goosebymps-Strahoviti-istorii-2015-online-22199/>