<http://schema.org/name>
"\u0627\u0644\u0641\u0631\u062D \u0648\u0627\u0644\u0645\u0631\u062D \u0641\u064A \u0627\u0644\u0642\u0631\u0622\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t16145-topic>