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"FORTUNE &amp;#8212; Apple and Microsoft&amp;#8217;s relationship has had more twists and turns than Liz and Dick&amp;#8217;s. The two have been bitter rivals, vital partners &amp;#8212; even coolly indifferent. Microsoft&amp;#8217;s new Surface tablet could change things again. Apple&amp;#8217;s iPad has some 55% of the market. Amazon \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAMZN\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t and Google \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tGOOG\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t have largely offered cheaper alternatives to compete. But Microsoft \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMSFT\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t is taking Apple \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\taapl\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t on directly: The Surface sells for a premium price. And analysis by firm IHS iSuppli suggests that Microsoft&amp;#8217;s &amp;#8212; not Apple&amp;#8217;s &amp;#8212; device has higher margins. If things go well, Microsoft could capture some 9% of sales by 2016, Gartner Research estimates. That&amp;#8217;s still far behind Apple, but not bad for a latecomer. Here&amp;#8217;s a look at what goes into making the two devices.\n\n  \n\nNote: Microsoft Surface RT with 32GB of storage and third-generation Apple iPad with 32GB of storage pictured. Cost of parts includes prices of components not listed, but not cost to manufacture. Source: IHS iSuppli\nThis story is from the December 24, 2012 issue of\u00A0Fortune."^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2012/12/14/ipad-vs-surface-let-the-tablet-war-begin/>