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"  1 | Premium Supergas   As white trainers go, there are few better than Superga\u2019s 2750. Up there with Adidas\u2019 Stan Smith, Converse\u2019s Chuck Taylor and Vans\u2019 Authentic, it\u2019s a shoe to which you pledge your allegiance. That said, there\u2019s no reason you can\u2019t have your head turned by an upgrade. The new Men\u2019s Premium collection is six shoes strong and constructed from such sumptuous fabrics as rice grain calfskin leather, Inner-Mongolian Cashmere and hand-woven Irish tweed. It\u2019s tough to choose, but if were pushed we\u2019d go for the grey Peruvian vicuna low tops, but that\u2019s just us.  From \u00A3110, superga.co.uk  2 | Aquascutum Mac    Aquascutum founder John Emary was responsible for the waterproof wool fabrics used in WWI trench coats, so it\u2019s safe to say the brand knows a thing or two about exceptional outerwear. The key piece in the new SS16 collection is the Voyager Packaway mac, a superlight and showerproof trench. It has all the attributes you\u2019d expect from such a coat \u2013 \u2018gun flap\u2019, belt, epaulettes etc. \u2013 but it stuffs away into its own little bag. Perfect for that fickle British weather then eh?  \u00A3250, Aquascutum.com  3 | Haircut at Taylor Taylor    It\u2019s widely known that Liberty is one of the best menswear destinations in London, but it recently became one of the best grooming destinations too. Sure, the store has stocked all manner of fragrances, lotions and potions for years, but now it has one of the best hair salons in the city to brag about. Taylor Taylor London recently took up residence on the 3rd floor overlooking Carnaby Street, and brought along its expert styling team and complimentary cocktail bar. Book an appointment with art director Gary Evans and you\u2019ll never look back.  Taylortaylorlondon.com  4 | Farer Watch    The watch world is changing. One progression is coming in the form of smart watches, and many of the big names are adapting accordingly (Tag Heuer, for example). And then at the other end of the market, the pool of affordable, minimally styled timepieces has been flooded. Essentially, you can now get a great watch for well under \u00A3500, but you need to watch out for duds. One way of avoiding disappointment would be to opt for one by Farer, the British company that designs its watches here in Blighty, but hand makes them in Switzerland. Design wise, they\u2019re vintage-inspired and put together with adventure in mind (each is named after a different explorer), but most appealingly, they have that all important \u2018Swiss Made\u2019 scribble beneath the six hour marker.  From \u00A3340, farer.com  5 |\u00A0Wood Wood Sweater    We were in Copenhagen last week checking out the local fashion week and getting to know what we now realise is perhaps the coolest city on the planet. One of the Danish brands that stuck out the most was Wood Wood. The SS16 collection has a bit of that Fifties influence we\u2019re seeing a lot of right now (Cuban collar shirts etc.), but really, the what the brand does best is bold essentials \u2013 printed jersey sweats, tees and light outerwear. Our tip is to invest in one of their Larry sweaters now before your Scandi friends do \u2013 they\u2019ll think you\u2019re the coolest guy this side of Roskilde.  \u00A3120, woodwood.dk "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.co.uk/style/news/a9520/what-to-buy-this-week10/>