<http://schema.org/headline>
"Did This Goat Make \u2018The Most Racist\u2019 Ad in History?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/riskandcompliance/2013/05/02/did-this-goat-make-the-most-racist-ad-in-history/>