<http://schema.org/name>
"\u0410\u043B\u0435\u043A\u0441\u0430\u043D\u0434\u0440\u0438\u043D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/zdorove/62779/169396>