<http://schema.org/headline>
"Calling All St. Louis Reality TV Wannabes, HGTV Wants You for &lt;i&gt;My First Place&lt;/i&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.riverfronttimes.com/newsblog/2010/07/15/calling-all-st-louis-reality-tv-wannabes-hgtv-wants-you-for-my-first-place>