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"While Kylizzle\u2019s plump lips (and blockbuster lip kit) have gotten all the buzz, her ever-changing hair is equally noteworthy. The littlest Jenner has worn a rainbow of colors, from saturated blues to a seafoam green that would make a mermaid proud. She even went pastel pink for a hot second at Coachella. Now, it\u2019s back to brunette \u2014 but, if history is any indication, probably not for long.\n\nSometimes, she goes for wigs, and other times, it\u2019s the real deal. Either way, what\u2019s the obsession with switching up her hair color 24/7? \u201CI\u2019ve just had this addiction to changing my hair,\u201D she spilled on her website in September. \u201CIt makes me feel like a new person.\u201D\n\nThe possibility of being addicted to switching up your hair color isn\u2019t totally out of left field. In fact, it\u2019s pretty easy: You could become addicted to just about anything, including your staple Starbucks order. \u201CEveryday activities like eating, drinking, working, sports, and shopping can become habit-forming. So it is with hair dyeing,\u201D says Vivian Diller, Ph.D., a NYC-based psychologist. It could also be a signal that you\u2019re straight-up bored. \u201CSometimes, women just want to change their hair color for the sake of it,\u201D says celeb hair colorist, Rita Hazan, owner of the namesake \u00A0NYC salon. \u201CThey get sick of it quickly.\u201D\n\nLogistics could also play a part. To get these rainbow shades, a natural brunette like Kylie would have to bleach her hair out before adding a new hue. The process is tough on strands. \u201CSwitching from one bright color right to another isn\u2019t going to do that much more damage,\u201D says Hazan, who took Katy Perry\u2019s hair from pink to purple to blue. \u201CIf it\u2019s already bleached, you might as well enjoy it.\u201D In the case of Perry\u2019s candy colors, since her naturally dark hair was already lightened, she ran with it (and, we should add, it totally worked). In this case, it\u2019s not addiction so much as a matter of convenience \u2014 and minimizing damage.\n\nThe choice of hair color, too, is also revealing. In Kylie\u2019s case, she doesn\u2019t stick to safe pastels, but opts instead for a range of shades and tones. \u201CWomen who dye their hair in bright, rainbow colors are often risk-takers,\u201D says Diller. \u201CThey tend to enjoy making a statement and standing out from the crowd.\u201D Crazy hair hues may also be a way of establishing oneself as an individual, which is probably tough to pull off when you have not one, not two, but seven older siblings \u2014 some of whom have been in the spotlight for years. Minus Kim\u2019s platinum blonde, no one else in the Kardashian-Jenner clan has experimented so much with hair color. This could be King Kylie\u2019s way of claiming her turf. If that\u2019s what Kylie\u2019s going for, it\u2019s working (exhibit A: this article).\n\n\u201CThe desire to enhance our looks is natural,\u201D explains Diller. \u201CWho doesn\u2019t like a new lipstick or hairstyle? But the compelling need to change the outside to feel better on the inside is a slippery slope.\u201D Plus, it can do a number on your hair. Yes, Kylie is a fan of wigs and extensions for this reason, but they come with drawbacks, too. Constant coloring makes hair more fragile and prone to breakage, and adding colored extensions to get your fix can actually cause hair to snap off altogether. \u201CThere\u2019s nothing worse than that,\u201D says Hazan. \u201COnce hair breaks, you can\u2019t fix it. The only solution is to leave your hair alone for at least six months.\u201D\n\nStill, that\u2019s an extreme. Playing with hair color can be like fashion, like your favorite eye shadow, like your Twitter profile: Just another way of expressing yourself. \u201DIt is not necessarily a problem, nor an addiction. It\u2019s the motivation behind it that is important to understand,\u201D adds Diller. As long as you\u2019re doing it for the right reasons \u2014 because you think that a mossy-green would look gorgeous with your skin tone, or because you just love lavender \u2014 and you\u2019re giving your hair the TLC it needs, there\u2019s no reason to hold back. In the immortal words of Kylie Jenner: \u201CBeing yourself is what life\u2019s all about.\u201D  \n\nRelated: How to Rock Glitter on New Year&amp;#39;s Eve Without Looking Like a Disco Ball  \n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/psychology-behind-dyeing-hair>