<http://schema.org/name>
"\u0391\u03BE\u03B5\u03C3\u03BF\u03C5\u03AC\u03C1"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mediamarkt.gr/el/category/_%CE%BA%CE%B5%CF%81%CE%B1%CE%AF%CE%B5%CF%82-397612.html>