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"Many big brands and small brands do it, even if they rank in the first organic spot for their name.  I did a search on Crate and Barrel (which my finance is obsessed with) and you see the PPC ad, I am not sure if it is an affiliate ad or an ad by Crate &amp; Barrel themselves, but I believe it is an ad paid for by Crate &amp; Barrel.  Heck, I even bid on my own brand name on both Google AdWords and on Yahoo! Search Marketing.  Why do I do this?(1) Other companies were bidding on my name, and I wanted to be the first, not only on organic side but also on the PPC side.\n(2) It builds up brand recognition, even for a small brand.\n(3) Its targeted traffic and conversion is likely.\n(4) It cost next to nothing for my brand.Forum discussion at WebmasterWorld."^^<http://www.w3.org/2001/XMLSchema#string>
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