<http://schema.org/description>
"For Facebook it must look like a no-brainer - exploit its huge consumer loyalty and half a billion mobile phone users as a way of opening up the mobile market to blue chip advertisers."^^<http://www.w3.org/2001/XMLSchema#string>
<http://in.reuters.com/article/facebook-mobile-advertising-idINDEE8210BP20120303?feedType=RSS&feedName=everything&virtualBrandChannel=11709>