<http://schema.org/name>
"\u604B\u611B\u3068\u30E1\u30A4\u30AF\u306E\u30CF\u30A6\u30C4\u30FC\u30B5\u30A4\u30C8 \u30CF\u30A6\u30B3\u30EC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://howcollect.jp/article/13127>