<http://schema.org/name>
"\u0643\u064A\u0643 \u0627\u0644\u0645\u0631\u0628\u0649 \u0627\u0644\u0644\u0630\u064A\u0630"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t25898-topic>