<http://schema.org/description>
"Peace Bicycles just launched a Kickstarter campaign where you can purchase one of their beautiful Dutch-style cycles and they&amp;rsquo;ll donate proceeds towards buying a bike for someone in need."^^<http://www.w3.org/2001/XMLSchema#string>
<http://inhabitat.com/buy-a-stylish-peace-bicycle-on-kickstarter-and-theyll-donate-a-bike-to-someone-in-need/>