<http://schema.org/headline>
"BREAKING NEWS: Birdmen break magic 100 metre barrier to claim elusive \u00A310,000 prize"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.shorehamherald.co.uk/news/breaking-news-birdmen-break-magic-100-metre-barrier-to-claim-elusive-10-000-prize-1-6175335>