<http://schema.org/description>
"Many big brands and small brands do it, even if they rank in the first organic spot for their name.  I did a search on Crate and Barrel (which my finance is obsessed with) and you see the PPC ad, I am"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/002780.html>