<http://schema.org/name>
"\u0421\u0442\u0430\u0442\u044C \u043E\u043A\u0442\u044F\u0431\u0440\u0435\u043D\u043A\u043E\u043C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t5755p30-topic>