<http://schema.org/about>
"Keeping up with Joneses takes on an interesting new form as residents of Tidy Street in Brighton, U.K. record their daily electric usage in a very public manner"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/energy-monitoring-taking-it-to-the-streets-in-brighton>