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"    Beyonc\u00E9&amp;#039;s just launched empowering social media movement WhatIsPretty, asking fans to declare what they think is beautiful. Now, don&amp;#039;t get us wrong, we love the beauty industry and playing with new products, we also love the way a new perfume or lipstick can give us just that little boost. But, where things fall is with the modern pressures we witness every day, where we&amp;#039;re told we must be a certain size or look a certain way to be attractive.  We&amp;#039;re firmly of the belief that beauty should be fun and individual, and that products are there to enjoy, not to aid you in being critical over your every feature. And we&amp;#039;re not alone; Beyonc\u00E9, too, believes we&amp;#039;re all under intense pressure, and that happiness and feeling beautiful doesn&amp;#039;t come from a Botox appointment.  Her new music video for Pretty Hurts gets the message right across, as we see the star go through extreme and painful measures to hone that &amp;#039;perfect&amp;#039; look. At the end, she wins a beauty pageant, but the story doesn&amp;#039;t stop there; a sombre Queen Bey looks at her prize and still doesn&amp;#039;t seem to be happy.       In the above behind the scenes video, she delves even deeper into the story, chatting about the things we do to get closer to the &amp;#039;ideal image&amp;#039;. She said: &amp;quot;I&amp;#039;m pretending to get a face-lift and Botox. It represents all the things that women go through to keep up with the pressure that society puts on us. Some of the things that young women go through, it&amp;#039;s just really heartbreaking for me.&amp;quot;  We only hope the message gets across to all of Beyonc\u00E9&amp;#039;s fans; that happiness comes from somewhere within, not how you look on the outside.  More Beyonc\u00E9 awesomeness: BEYONCE LAUNCHES &amp;#039;WHAT IS PRETTY&amp;#039; SOCIAL MEDIA CAMPAIGN BEYONCE&amp;#039;S MAKEUP ARTIST SHARES HIS TIPS IT&amp;#039;S COOL TO WEAR BEYONCE-INSPIRED CLOTHING "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/beauty-hair/news/a26495/beyonce-pretty-hurts-behind-scenes/>