<http://schema.org/name>
"\u77E5\u8CA1\u30B3\u30A2\u30D6\u30C3\u30AF \u5F01\u7406\u58EB\u8A66\u9A13\u5BFE\u7B56\u77E5\u7684\u8CA1\u7523\u56DB\u6CD5"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26238805.html>