<http://schema.org/name>
"\u611B\u3057\u3066\u308B\u3068\u8A00\u3044\u306A\u3055\u3044 \uFF13 \uFF08\u30EC\u30B8\u30FC\u30CA\u6587\u5EAB \u30EC\u30B8\u30FC\u30CA\u30D6\u30C3\u30AF\u30B9\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26324173.html>