<http://schema.org/name>
"\u0424\u043E\u0440\u0443\u043C \u0417\u0430 \u041C\u0430\u0440\u043B\u0435\u043D\u0435"^^<http://www.w3.org/2001/XMLSchema#string>
<http://marlenka-forum.mrforum.net/t37-topic>