<http://schema.org/telephone>
"+1-800-237-5539"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.berkley-fishing.com/on/demandware.store/Sites-PureFishing-Site/default/Product-Variation?pid=1285402&dwvar_1285402_ZZCLR=BGM&dwvar_1285402_ZZBLN=0060&dwvar_1285402_ZZPKGNG=370&dwvar_1285402_ZZBSCN=11>