<http://schema.org/alternativeHeadline>
"Video: Heat's LeBron James throws down poster dunk over Kings' Ben McLemore"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/point-forward/2013/12/20/lebron-james-ben-mclemore-poster-dunk-heat-kings>