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"The reputed League of Legends team Immortals has scored a sponsorship from a seemingly unlikely partner -- underwear company MeUndies.  MeUndies has been looking to change the way people shop for underwear by making the process fun and satisfying, and they&amp;#039;ve now decided to reach out to the gamer demographic by sponsoring one of the most well-known professional esports teams within the League of Legends franchise.  The sponsorship is being promoted through a hilarious ad which features the members of the Immortals themselves in a 1970s television dating show video. The sponsoring of a League of Legends team by a disruptive underwear company is proof of the growth of professional gaming, since it speaks to the entry of non-typical sponsors (gaming brands, gadget manufacturers and computing companies) into the esports branding realm."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/league-of-legends-team>