<http://schema.org/name>
"\u039A\u03B5\u03C1\u03B1\u03AF\u03B5\u03C2"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mediamarkt.gr/el/category/_%CE%BA%CE%B5%CF%81%CE%B1%CE%AF%CE%B5%CF%82-397612.html>