<http://schema.org/StartDate>
"2012-02-08T00:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/basketball-winter-11-12/kingwood-vs-the-woodlands/2-7-2012-ZvfTDxJLrUCfOvt6f7yuwQ.htm>