<http://schema.org/name>
"\u0644\u062D\u0645 \u0628\u0639\u062C\u064A\u0646 \u0639\u0631\u0627\u0642\u064A (\u0628\u0627\u0644\u0635\u0648\u0631)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t13364-topic>