<http://schema.org/name>
"\u0421\u0427\u0410\u0421\u0422\u041B\u0418\u0412\u0410\u042F \u041A\u0423\u041F\u042E\u0420\u0410"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t24487-topic>