<http://schema.org/name>
"\u78A7\u3044\u591C\u660E\u3051\u306E\u5A5A\u7D04\u8005 \uFF08\u30F4\u30A3\u30EC\u30C3\u30B8\u30D6\u30C3\u30AF\u30B9\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26151433.html>