<http://schema.org/sponsored_content>
"0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://highschoolsports.mlive.com/news/article/-1912324737260284142/east-baseball-teams-strong-start-results-in-9-4-win-over-the-west-in-mhsbca-all-star-game-with-gallery/>