<http://schema.org/alternativeHeadline>
"It seems a simple enough idea: If you want to deter companies from bad behavior, don\u2019t let them pay the people who are supposed to be checking for bad behavior."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/133540/india-cut-pollution-by-not-letting-the-polluters-pay-to-be-audited/>