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"DreamWorks was monstrous, misfit, and idealistic. The upstart studio was the progeny of three industry giants: director Steven Spielberg; record company mogul and billionaire David Geffen; and Disney animation head Jeffrey Katzenberg, the driving force behind the idea to make a new studio from scratch.\nDreamWorks began building on a lofty foundation. At the Oct. 12, 1994 press conference announcing the partnership, Spielberg said, \"Together with Jeffrey and David, I want to create a place driven by ideas and the people who have them.&amp;apos;&amp;apos; The studio was to champion works based on merit, not commercialism. Like the founding of United Artists in 1919 by Douglas Fairbanks, Mary Pickford, Charlie Chaplin, and D.W. Griffith, it was to be an artistic haven amid Tinseltown&amp;apos;s money-grubbing rabble. It was to be different."^^<http://www.w3.org/2001/XMLSchema#string>
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