<http://schema.org/description>
"A &lt;strong&gt;NEW &amp;#163;40,000 road scheme will help keep pedestrians safe in Jarrow.&lt;/strong&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.shieldsgazette.com/news/transport/40-000-road-scheme-will-keep-pedestrians-safe-1-6570070>