<http://schema.org/name>
"\u0627\u0644\u0641\u0627\u0636\u0644 \u0643\u0631\u062F\u064A.. \u0627\u0644\u0628\u0642\u0627\u0621 \u0644\u0644\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://halfasugar.mam9.com/t4395-topic>