<http://schema.org/name>
"\u0643\u0648\u064C\u0643\u064E\u062A\u064A\u0644\u064E \u0622\u0644\u0635\u0624\u0631 \u2122\u064E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://demadeooma.5forum.info/t471-topic>