<http://schema.org/description>
"\u043F\u043E\u0445\u0443\u0434\u0435\u0442\u044C \u043D\u0430 15 \u043A\u0433"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/zdorove/12007/76514>