<http://schema.org/name>
"\u0417\u043D\u0430\u043A\u0438 \u043D\u0430 \u0442\u0435\u043B\u0435 \u0447\u0435\u043B\u043E\u0432\u0435\u043A\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t13548-topic>