<http://schema.org/description>
"What&amp;#039;s in a brand? Any investor who follows the Dow Jones Industrial Average  (INDEX: ^DJI)  knows how important a strong brand can be -- and how damaging it is when a company&amp;#039;s brand"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2012/10/26/heres-why-this-top-dow-stocks-brand-is-so-importan/20362492/?gen=1>