<http://schema.org/name>
"\u0414\u043D\u0435\u0432\u043D\u0438\u043A\u0438 \u0410.\u0428\u043C\u0435\u043C\u0430\u043D\u0430."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t2615-topic>