<http://schema.org/name>
"\u0411\u0435\u043B\u0430\u044F \u043C\u0430\u0433\u0438\u044F \u0438 \u0445\u0440\u0438\u0441\u0442\u0438\u0430\u043D\u0441\u0442\u0432\u043E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magikaforum.com/t1048-topic>