<http://schema.org/name>
"Dojo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/DOJO.html?gclid=CODrmarX-7ECFacWMgodYxwAEw&cgid=410020&dwvar_DOJO_color=Black_with_Grey_and_Yellow&start=1>