<http://schema.org/alternativeHeadline>
"When PurseBlog&amp;#39;s Vladimir Dusil and Meaghan Mahoney decided to start their own blog in 2005, it was a little out of the ordinary. After all, this was before bloggers sat front row at shows, before..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/blogger-of-the-moment-purseblog>