<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u064A\u0627\u062A \u0646\u0633\u0645\u0629 \u0627\u0644\u062D\u064A\u0627\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t14190p350-topic>