<http://schema.org/name>
"\u0410\u043D\u0434\u0440\u0435\u0439 \u0412\u0430\u043B\u0435\u0440\u044C\u0435\u0432\u0438\u0447"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/references/addresses/17790/58921>