<http://schema.org/name>
"Kincaid House Hotel"^^<http://www.w3.org/2001/XMLSchema#string>
<http://kincaidhouse.com/?industrytype=1&startdate=2013-09-14&nights=3&windowsearch=0&location&adults1=2&children1=2&productid=b73039e8-5b19-48a1-a956-094e4145d388>