<http://schema.org/name>
"\u0413\u0440\u0430\u043D\u044C \u043C\u0435\u0436\u0434\u0443 \u043C\u0438\u0440\u0430\u043C\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t2996-topic>