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" Launched by entrepreneurs with first-hand experience of the perils faced by rural dwellers anting to get online,\u00A0Pine Media\u00A0is one of several new companies hoping\u00A0to tackle this issue. One in five families surveyed by the rural insurer NFU Mutual in 2014 had struggled to access educational resources for their children&amp;#039;s homework because of poor connections. Sluggish broadband can also wipe off up to 20 per cent of the value of your house, according to the property-search website Rightmove, which has installed a helpful broadband speed checker on its website.  Fibre broadband, delivered either wholly or partly via fibre-optic cable as opposed to the copper telephone-wire network, has been promised by BT, among other providers, but the problem is that many rural homes and businesses fall into the five to ten per cent that are in areas too remote and sparsely populated to make the fibre upgrade commercially viable. Companies such as Pine Media are therefore trying to target these areas and alleviate this common problem. By siting their transmitting antennas\u00A0on existing tall buildings such as grain silos and windmills, Pine Media&amp;#039;s subscribers will receive a secure connection through a small antenna on their roofs.  Commenting on the seriousness of this issue, director William Dear, who previously worked as a grain trader, said: &amp;quot;Growing up in the countryside, I am all too familiar with the perils faced by rural residents when it comes to internet connection. With more and more businesses starting from home nowadays, it is crucial that this type of service is provided so that rural communities don&amp;#039;t miss out.&amp;quot; William Dear and his business partner Jonathan Rugg, a technical sales manager,\u00A0source equipment from UK distributors and offer a selection of packages to suit each household&amp;#039;s requirements. Pine Media has recently completed a successful roll-out in Yorkshire and is currently looking for new areas across the UK, as well as installing its own fibre cables into the ground. For more information, visit\u00A0Pine Media. Three more rural broadband providers   ThinkingWISP, Norfolk and Suffolk  County Broadband\u00A0UK wide  Airband\u00A0Worcestershire, Herefordshire, Shropshire, Warwickshire and Powys  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.countryliving.co.uk/news/news/a479/sign-up-for-the-latest-rural-broadband-service/>