<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.com/nba/story/_/id/11203671/if-cavaliers-get-kevin-love-even-andrew-wiggins-do-nba?ex_cid=InsiderTwitter_Pelton_BetterBig3>