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"Razorfish and Adobe recently collaborated to form an innovative personalized shopping retail concept called &amp;#039;RazorShop.&amp;#039;  This high-tech system that powers the store makes use of in-store BLE beacons, RFID-enabled products and a series of connected displays that make the most of services by Adobe. From the perspective of a consumer, a shopper is able to enter the store, approach signage and see content that&amp;#039;s been hyper-targeted to their interests.  A sales associate is able to access insights such as a shopper&amp;#039;s engagement store, most desired items and motivation for shopping. Via a tablet, an associate is able to enter a &amp;quot;co-shopping&amp;quot; mode, which makes it possible to browse a selection of products that will be highly tailored to a consumer&amp;#039;s likes and dislikes. This platform is seamlessly carried to online and app experiences."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/personalized-shopping>