<http://schema.org/headline>
"\u041C\u044B \u0435\u0434\u0435\u043C \u0432 \u0422\u0425\u0410-\u041C\u0410-\u0425\u0423-\u0423"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.lomography.ru/magazine/205148-mi-edem-edem-edem>