<http://schema.org/name>
"\u0422\u0435\u0441\u0442 \u043D\u0430 \u0448\u0438\u0437\u043E\u0444\u0440\u0435\u043D\u0438\u044E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t1148p30-topic>