<http://schema.org/name>
"\u0413\u0434\u0435 \u0431\u0435\u0440\u0443\u0442\u0441\u044F \u0434\u043E\u043B\u043B\u0430\u0440\u044B..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t4086-topic>