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"\"&lt;p&gt;OAKLEY HOSTS FUEL TV&amp;#8217;S DAILY HABIT&lt;br \\/&gt;\\nOakley Week on FUEL TV to be filmed at Oakley Headquarters&lt;\\/p&gt;\\n&lt;p&gt;FOOTHILL RANCH, Calif., Sept. 16, 2009 &amp;#8211; Oakley, Inc. announced today the&lt;br \\/&gt;\\nsecond version of the brand&amp;#8217;s signature week on FUEL TV&amp;#8217;s &amp;#8220;The Daily Habit&amp;#8221;&lt;br \\/&gt;\\nwill be filmed on location at Oakley Headquarters in Foothill Ranch, CA in&lt;br \\/&gt;\\nfront of a live-to-tape studio audience September 22-24, 2009.&lt;\\/p&gt;\\n&lt;p&gt;Look for Oakley&amp;#8217;s world class action sport athletes including Olympic Gold&lt;br \\/&gt;\\nMedalist Shaun White, Summer X Games Gold Medalist Ryan Sheckler, Current&lt;br \\/&gt;\\nAMA Supercross Champion James Stewart, World Champion Wakeboarder Aaron&lt;br \\/&gt;\\nRathy and iconic surfer Bruce Irons to be featured in their own episodes for&lt;br \\/&gt;\\nthe signature week at the unique Oakley compound in Foothill Ranch, CA.&lt;\\/p&gt;\\n&lt;p&gt;&amp;#8220;FUEL TV is excited to extend our successful partnership with Oakley,&amp;#8221; says&lt;br \\/&gt;\\nScott Paridon, FUEL TV VP of Production and Development. &amp;#8220;Last year, Oakley&lt;br \\/&gt;\\nWeek took &amp;#8216;The Daily Habit&amp;#8217; to the mountains, and our audience embraced the&lt;br \\/&gt;\\nauthentic experience. This year&amp;#8217;s weeklong series is at Oakley HQ, and is&lt;br \\/&gt;\\nsure to be met with the same reviews. These shows will take FUEL TV to a&lt;br \\/&gt;\\nwhole new level and provide viewers with a fun and unique experience.&amp;#8221;&lt;\\/p&gt;\\n&lt;p&gt;Unique sub segments featuring Oakley athletes and signature events will&lt;br \\/&gt;\\nshowcase the Oakley culture. Segments will include the Love n&amp;#8217; Guts art show&lt;br \\/&gt;\\nin Australia, Oakley artists Mambo and C100 features, world famous skate&lt;br \\/&gt;\\ncontest Bondi Bowl, Tracking Eero &amp;#8211; the one year story of Finnish session&lt;br \\/&gt;\\nEero Ettala, the exciting two sport contest Surfercross 2009, the Oakley&lt;br \\/&gt;\\nPump Track with Brian Lopes and Mike Day, Sammy Carlson in the R&amp;amp;D Lab and&lt;br \\/&gt;\\nthe Oakley Global Challenge surf contest in Bali.&lt;\\/p&gt;\\n&lt;p&gt;&amp;#8220;We have had such great collaborative success with FUEL TV in the past that&lt;br \\/&gt;\\nwe thought we would take it to the next level this year,&amp;#8221; said Oakley VP of&lt;br \\/&gt;\\nGlobal Sports Marketing, Pat McIlvain. &amp;#8220;By shooting the week-long series&lt;br \\/&gt;\\nhere at Oakley, we can showcase our brand&amp;#8217;s culture, inspiration, athletes,&lt;br \\/&gt;\\nevents and connection to action sports. It will be great to have a live&lt;br \\/&gt;\\naudience in our theater for the filming of &amp;#8216;The Daily Habit&amp;#8217;.&amp;#8221;&lt;\\/p&gt;\\n&lt;p&gt;In another first for &amp;#8220;The Daily Habit,&amp;#8221; Wolfmother will be the house band&lt;br \\/&gt;\\nfor the entire week of Oakley Week. Each episode will finish with a song&lt;br \\/&gt;\\nfrom the Oakley Sound Stage in LA with Oakley skateboarder Lynz-Adams&lt;br \\/&gt;\\nHawkins guest hosting.&lt;\\/p&gt;\\n&lt;p&gt;Last year marked the first time FUEL TV&amp;#8217;s &amp;#8220;The Daily Habit&amp;#8221; was filmed&lt;br \\/&gt;\\noutside of Los Angeles, when the show was shot in downtown Breckenridge and&lt;br \\/&gt;\\nCopper Mountain, Colorado, for the inaugural Oakley Week.&lt;\\/p&gt;\\n&lt;p&gt;Oakley Week on &amp;#8220;The Daily Habit&amp;#8221; will air the week of October 5th, 2009.&lt;\\/p&gt;\\n&lt;p&gt;About Oakley, Inc.&lt;br \\/&gt;\\nThe global leader in performance sunglasses, goggles and prescription&lt;br \\/&gt;\\neyewear, Oakley also offers technical and lifestyle apparel, footwear,&lt;br \\/&gt;\\nwatches and accessories. The company was created for athletes who see&lt;br \\/&gt;\\nimpossibility as just another challenge, and their dedication inspires&lt;br \\/&gt;\\nOakley to seek out problems, solve with innovation and wrap invention in&lt;br \\/&gt;\\nart. Exceeding the limits of possibility for more than thirty years, Oakley&lt;br \\/&gt;\\nserves the demands of world-class athletes with unbeatable technologies&lt;br \\/&gt;\\nincluding High Definition Optics\\u00ae (HDO\\u00ae). Additional information is&lt;br \\/&gt;\\navailable at\\u00a0&lt;a href=\\\"http:\\/\\/www.oakley.com\\/%22%20%5Co%20%22http:\\/\\/www.oakley.com\\/\\\" target=\\\"_blank\\\"&gt;www.oakley.com&lt;\\/a&gt;.&lt;\\/p&gt;\\n&lt;p&gt;About FUEL TV FUEL TV is the action sports lifestyle network for&lt;br \\/&gt;\\nskateboarding, snowboarding, surfing, BMX, freestyle-motocross, and&lt;br \\/&gt;\\nwakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1,&lt;br \\/&gt;\\n2003 and is seen in 30-million U.S. homes. To subscribe to FUEL TV, call&lt;br \\/&gt;\\n877-4-FUEL-TV. For program times and other information, visit&lt;a href=\\\"http:\\/\\/www.fuel.tv.com\\\"&gt;\\u00a0www.fuel.tv&lt;\\/a&gt;.&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
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