<http://schema.org/alternativeHeadline>
"Australian retailers bank heavily on end-of-year sales, though perhaps with less fanfare\u2014and more attention to air conditioners\u2014than their North American counterparts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/31595/digitally-backward-australian-retailers-are-about-to-learn-a-brutal-christmas-lesson/>