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"This may be the weirdest fashion tip of all time. San Francisco's Levi Strauss &amp; Co.'s CEO says don't wash your jeans."^^<http://www.w3.org/2001/XMLSchema#string>
<http://archives.sfweekly.com/exhibitionist/2014/05/22/dont-wash-your-levis-says-jean-company-ceo-chip-bergh>