<http://schema.org/name>
"\u0421\u0443\u0435\u0432\u0435\u0440\u0438\u044F \u0432\u043D\u0443\u0442\u0440\u0438 \u0426\u0435\u0440\u043A\u0432\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t7704-topic>