<http://schema.org/name>
"\u0413\u0440\u043E\u043C\u043E\u0432\u0430 \u041C\u0430\u0440\u0438\u043D\u0430 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/zdorove/51306/145282>