<http://schema.org/name>
"\u042D\u043D\u0435\u0440\u0433\u0435\u0442\u0438\u0447\u0435\u0441\u043A\u0438\u0435 \u0442\u0435\u0445\u043D\u0438\u043A\u0438 \u0438 \u0443\u043F\u0440\u0430\u0436\u043D\u0435\u043D\u0438\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t8343-topic>