<http://schema.org/description>
"...:\n\nOptimize SEM campaigns to maximize top line revenue within a given ROI target\n\nDrive Google, Bing, etc. traffic to Hotels.com via query and audience targeting\n\nCustomize ad copy messaging and landing page experiences\n\nLeverage huge data sets to identify and prioritize optimization opportunities\n\nUse Excel, PowerPivot, SQL, etc. to analyze and manipulate data\n\nRapidly test and learn across any and all dimensions of your SEM campaigns\n\ne.g., ad copy, geo targeting, landing page experiences, etc..."^^<http://www.w3.org/2001/XMLSchema#string>
<https://tapwage.com/company/expedia/seo/jobs>