<http://schema.org/alternativeHeadline>
"Boston Celtics trying for Jason Terry sign-and-trade deal with Mavericks"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/si-wire/2012/07/14/celtics-jason-terry-courtney-lee-sign-free-agent-trade-mavericks>