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"Swedish TV6 collaborated with ad agency Le Bureau, (Stockholm, Sweden) to promote their game show program to ad agencies. The show&amp;#8217;s &amp;quot;I&amp;#8217;d do anything for money&amp;quot; concept involves making contestants do humiliating and sometimes painful stunts in order to win the money. Their unorthodox marketing effort involved sending naked guys to other ad agencies with a message that says, &amp;quot;I was paid 50 Euros to deliver this DM butt naked.&amp;quot; I am sure the unconventional marketing idea grabbed the attention of the secretaries in these offices and gave a pretty good idea what the show is all about."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/tv6-messengers-game-show-ad>