<http://schema.org/name>
"\u0622\u0645\u0648\u0632\u0634 \u06A9\u0627\u0631 \u0628\u0627 \u0633\u0627\u06CC\u062F\u0628\u0627\u0631"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.apple-nic.com/mac-os-tutorial/mac-os-x-using-the-sidebar.html>