<http://schema.org/description>
"Lion Nathan has won the 10 year naming rights to Australia&amp;#39;s biggest and most popular event the Melbourne Cup horse race - for a reported A$80m with what it claims to be Australia&amp;#39;s biggest ever consumer promotion."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/lion-nathan-wins-naming-rights-to-melbourne-cup_id76194.aspx>