<http://schema.org/alternativeHeadline>
"When the going gets tough, the tough get going. Such is the case for department store staple Macy&amp;#39;s, which according to Fashionista, is closing eleven of its stores nationwide. While the shutdown may be sad..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/macys-shuts-many-of-its-doors-across-the-us>