<http://schema.org/headline>
"Ernie Hays, Longtime Organist for St. Louis Cardinals, Dead at 77"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.riverfronttimes.com/newsblog/2012/11/01/ernie-hays-longtime-organist-for-st-louis-cardinals-dead-at-77>