<http://schema.org/name>
"\u0418\u043D\u0442\u0435\u0440\u0435\u0441\u043D\u044B\u0435 \u0438\u043D\u0442\u0435\u0440\u0435\u0441\u043D\u043E\u0441\u0442\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t7834-topic>