<http://schema.org/name>
"\u0627\u062E\u0628\u0627\u0631 \u0627\u0644\u0641\u0646 \u0648\u0627\u0644\u0645\u0634\u0627\u0647\u064A\u0631"^^<http://www.w3.org/2001/XMLSchema#string>
<http://staracademy.9forum.net/t2939-10>