<http://schema.org/name>
"\u0623\u064A\u0646 \u0623\u0646\u0627 \u0645\u0646 \u0642\u0644\u0628 \u0627\u0628\u0646\u062A\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t11218-topic>