<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/education/2005/feb/16/schools.newschools"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/education/2005/feb/16/schools.newschools?INTCMP=ILCNETTXT3487>