<http://schema.org/target>
"http://www.customerinsightgroup.com/loyaltyblog/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.customerinsightgroup.com/marketinglibrary/social-media-what-it-can-do-for-you-2/attachment/social-media-icons-297x300>