<http://schema.org/name>
"\u0627\u0644\u062A\u063A\u0630\u064A\u0629 \u0627\u0644\u0645\u062F\u0631\u0633\u064A\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t8611-topic>