<http://schema.org/description>
"After nearly 10 years on Oakley eyewear, Jake Blauvelt becomes the newest member of the Oakley Pro Rider Series apparel team. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/news/oakley-welcomes-jake-blauvelt-to-apparel-team/>