<http://schema.org/description>
"With Windows Phone 8, it's more essential than ever that developers know how to properly express apps so they adhere to the overall look&amp;#160;and&amp;#8230;"^^<http://www.w3.org/2001/XMLSchema#string>
<https://channel9.msdn.com/Series/Building-Apps-for-Windows-Phone-8-Jump-Start/Building-Apps-for-Windows-Phone-8-Jump-Start-02-Designing-Windows-Phone-8-Apps?format=flash>