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"Most consumers make their purchasing decisions largely on the power of brands. Sequential Brands understands this dynamic well and has divested its retail stores to focus on building brands -- which are what consumers really care about."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/05/28/why-this-asset-light-multiple-brand-owner-is-an-at.aspx>