<http://schema.org/name>
"\u30D9\u30EA\u30FC\u30C0\u30F3\u30B9\u3092\u3084\u3063\u3066\u307F\u3088\u3046\uFF01\u52D5\u753B\u6709\u308A | \u30CF\u30A6\u30B3\u30EC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://howcollect.jp/article/3644>