<http://schema.org/name>
"\u0421\u0432\u0435\u0442\u043B\u0430\u043D\u0430 \u0415\u0432\u0433\u0435\u043D\u044C\u0435\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/56071/156118>