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"In a promotion for their new fragrance, Kenzo tapped Margaret Qualley to take a veiled jab at the typical perfume commercials of yore.The Spike Jonze&amp;#x2013;directed short for Kenzo World, the brand&amp;#x2019;s newly imagined scent, shows Qualley leaving a fancy dinner fete and entering into a world of her own.&amp;#xA0;The Leftovers actress, 21, looks like the belle of the ball in an emerald green evening gown with a crossover bust and asymmetrical hem. But instead of partaking in ballroom dancing, Qualley proceeds to launch into a spirited dance routine choreographed by Ryan Heffington, who&amp;#x2019;s responsible for the moves in Sia&amp;#x2019;s &amp;#x201C;Chandelier&amp;#x201D; music video.TV viewers and beauty lovers know that perfume campaigns have the reputation for being sexy and over the top. But Qualley knocked that notion out of the park.&amp;#xA0;In the commercial, she even fake punches an unsuspecting fellow partier for talking on his cell phone &amp;#x2026; shortly before zapping bolts of lightning from her fingertips. She also breaks out a few pirouettes and leaps onstage in an empty auditorium, graceful enough to rival any prima ballerina.&amp;#x201C;Today we are introducing KENZO World, the first fragrance imagined by Carol Lim and Humberto Leon in collaboration with perfumer @franciskurkdjian and inspired by the iconic KENZO eye,&amp;#x201D; the brand announced in a Monday, August 29, Instagram. &amp;#x201C;In the spirit of this irreverent and lively fragrance, Academy Award winner Spike Jonze directed an electric film in which actress and dancer @margaretqualley performs an unforgettable choreography imagined by @sirheffington on an exclusive track by @samspiegeluniverse &amp;amp; @apedrums ft Assassin aka @agentsasco.&amp;#x201D;Watch the video above to see Qualley in action in the spirited and unusual commercial."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.usmagazine.com/celebrity-beauty/news/kenzo-margaret-qualley-reinvent-the-perfume-commercial-w437195>