<http://schema.org/name>
"\u0647\u0640\u0644 \u062A\u0639\u0640\u0644\u0645 \u0645\u0640\u0622\u0630\u0622 \u064A\u062D\u0640\u062F\u062B \u0628\u0640\u0622\u0648\u0644 \u064A\u0640\u0648\u0645 \u0645\u0640\u0646 \u0631\u0645\u0636"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t12156-topic>