<http://schema.org/name>
"\u0411\u0438\u0437\u043D\u0435\u0441"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/business/articles/2014/06/25/krupnejshie-biznes-associacii-ssha-publichno-vystupyat>