<http://schema.org/name>
"\u0646\u0647\u0627\u064A\u0629 \u0645\u0646 \u064A\u063A\u0636\u0628 \u0627\u0644\u0631\u0633\u0648\u0644 (\u0635\u0644\u0649 \u0627\u0644\u0644\u0647 \u0639\u0644\u064A\u0647 \u0648\u0633\u0644\u0645)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t2891-topic>