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"The integrated iPhone dock within the Chrysler GEM Peapod enables the driver to use their phone as an ignition key. There will still be a traditional ignition key, of course, but this functionality is bundled in with a special Peapod iPhone app that also provides fuel efficiency tips and the ability to play music. Check out more articles about the Chrysler GEM Peapod and some futuristic car modifications below. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - One way that a company or brand can benefit from the newfound importance placed on social and technological integration is by creating products that provide consumers the opportunity to connect their other products and services with a new one. By making it easy for consumers to combine and consolidate their technology, the company shows it has its finger on the pulse of contemporary culture."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/chrysler-gem-peapod-iphone>