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" Yelp is now resorting to an all-out sting operation in an effort to flag reviews and other businesses for deception. The site is deploying employees posing as &amp;quot;elite reviewers&amp;quot; (whose comments are more likely to populate a Yelp front page) to respond to Craigslist ads that solicit positive reviews for money. Once it determines the wrongdoing, Yelp will slap the business with a public &amp;quot;badge of shame&amp;quot; on its page for a period of ninety days. Of course, all the scheming is a reaction to how Yelp has upended the way people patronize local restaurants. Low ratings can do real damage, causing some owners to worry about competition enough to contemplate shelling out for some disingenuous enthusiasm. One jewelry-store owner told The New York Times he would willingly pay $200 for a nice review. Suddenly fake-reviewing doesn&amp;#039;t sound like such a rough gig. [via Eater] "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/food-drink/food/a16341/fake-yelp-reviews-13852727/>