<http://schema.org/name>
"\u0413\u043E\u0440\u043E\u0434\u0441\u043A\u0438\u0435 \u0432\u0435\u0441\u0442\u0438 logo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gorodskievesti.ru/2016/02/09/vybiraem-missis-pervouralsk-2016-po-versii-gorodskih-vestej/>