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"&lt;p&gt;&lt;/p&gt;&lt;p&gt; Forbes recently ranked the Cowboys as the NFL's most valuable franchise. (Jed Jacobsohn/Getty Images)&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;The Cowboys are nearing completion of a stadium naming rights deal with AT&amp;amp;T, according to a FOXSportsSouthwest.com report.&lt;/p&gt;&lt;p&gt;The Cowboys are reportedly seeking $25 million a year for the rights, more than the 49ers received from Levi Strauss for their new stadium.&lt;/p&gt;&lt;p&gt;Cowboys Stadium, which cost $1.1 billion, opened in 2009 and instantly became famous for its distinctive 60-yard long center-hanging video board. It has never had a naming sponsor. The stadium has hosted Super Bowl XLV, the 2010 NBA All-Star Game, regional NCAA basketball tournament games and international soccer matches, and will be the venue for the 2014 NCAA men's basketball Final Four.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;KING: Starting in the Cowboys' inner sanctum&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Forbes&lt;/em&gt; recently estimated the Cowboys' value at $2.1 billion, making them the NFL's most valuable franchise.&lt;/p&gt;&lt;p&gt;From FOXSportsSouthwest.com:&lt;/p&gt;&lt;p&gt;The framework of the arrangement \u2013 discussed with the telecommunications giant since the $1.2 billion Cowboys Stadium opened four years ago\u00A0\u2013 once centered on a $25 million-a-year fee. A source said a Farmers Insurance bid of $700 million for a proposed new stadium in LA and the San Francisco 49ers\u2019 recent 20-year deal for $220 million \"re-set\" the framework for conversations. The source also confirmed that the naming rights will go into effect for the 2014 season.&lt;/p&gt;&lt;p&gt;It\u2019s not yet known how AT&amp;amp;T will be included in the new name. Jones in the past has talked of the value of \u201CCowboys Stadium\u2019\u2019 as its own brand.\nSaid Jones in February 2011: \"I have always said that unless we are ready in the right way with the right partner, then Cowboys Stadium is the way we want it.\"&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/si-wire/2013/07/22/cowboys-stadium-naming-rights-att>