<http://schema.org/target>
"http://patient.info/search.asp?searchterm={search_term_string}&amp;searchcoll=All"^^<http://www.w3.org/2001/XMLSchema#string>
<http://patient.info/blogs/sarah-says/2013/08/when-is-a-flu-jab-not-a-jab-when-it-s-a-child>