<http://schema.org/description>
"CONTENTS /  (0010.jp2)\nACKNOWLEDGEMENTS / p1 (0004.jp2)\nPREFACE / p4 (0006.jp2)\nLIST OF TABLES / p12 (0014.jp2)\nLIST OF FIGURES / p13 (0015.jp2)\nPART1.THE MARKETING CONCEPT AND ITS OUTSANDING ISSUES /  (0017.jp2)\nCHAPTER-I GENERAL INTRODUCTION / p1 (0018.jp2)\nA.The Marketing Concept / p1 (0018.jp2)\nB.International Marketing / p6 (0023.jp2)\nCHAPTER-\u0406\u0406 STANDARDIZATION vs ADAPTATION / p8 (0025.jp2)\nA.Literature review and discussion / p8 (0025.jp2)\nNotes on PART1. / p15 (0032.jp2)\nPART2.IDENTIFICATION AND ANALYSIS OF ENVIRONMENTAL FACTORS IMPACT ON INTERNATIONAL MARKETING /  (0036.jp2)\nCHAPTER-I THE INTERNATIONAL MARKET ENVIRONMENT / p19 (0037.jp2)\nCHAPTER-II SOCIAL ORGANIZATION / p24 (0042.jp2)\nCHAPTER-III CULTURAL ENVIRONMENT / p27 (0045.jp2)\nA.Language and communication / p29 (0047.jp2)\nB.Education and religion / p33 (0051.jp2)\nC.Aesthetics / p36 (0054.jp2)\nD.Business customs and practices / p41 (0059.jp2)\nCHAPTER-IV IMPACT ON INTERNATIONAL MARKETING / p44 (0062.jp2)\nA.Marketing Research / p44 (0062.jp2)\nB.Product policy conception and implementation / p51 (0069.jp2)\nC.Promotion Policy / p74 (0092.jp2)\nD.Pricing Policy / p84 (0102.jp2)\nE.Distribution Policy / p87 (0105.jp2)\nF.Global Marketing:an option / p94 (0112.jp2)\nNotes on PART2. / p106 (0124.jp2)\nPART3.THE EMERGING INTERNATIONAL NEW ORDER /  (0132.jp2)\nCHAPTER-I GENERAL ECONOMIC AND TRADE NEW TRENDS / p114 (0133.jp2)\nA.Changing economic systems / p115 (0134.jp2)\nB.Changing investment and trade patterns / p117 (0136.jp2)\nC.Reforms and Innovations in Centrally Planned Economies:China and USSR / p120 (0139.jp2)\nCHAPTER-II DEVELOPING COUNTRIES: PROBLEMS AND NEEDS / p123 (0142.jp2)\nA.Demographic and economic features / p124 (0143.jp2)\nB.Dematerialization of production and its implications / p126 (0145.jp2)\nCHAPTER-III TECHNOLOGY TRANSFER / p128 (0147.jp2)\nA.Definition and characteristics / p132 (0151.jp2)\nB.Channels and process / p134 (0153.jp2)\nC.Constraints to transfer / p138 (0157.jp2)\nCHAPTER-III MARKETING AND DEVELOPMENT / p142 (0161.jp2)\nA.Marketing in developing countries / p142 (0162.jp2)\nB.Theories on marketing and development / p143 (0163.jp2)\nC.An operational marketing in the development process / p146 (0166.jp2)\nD.Marketing implications / p149 (0169.jp2)\nNotes on PART3. / p151 (0171.jp2)\nCHAPTER-I DEVELOPING COUNTRIES PERSPECTIVE / p157 (0177.jp2)\nCHAPTER-II INTERNATIONAL COUNTERTRADE CONTROVERSY / p160 (0180.jp2)\nA.Definition / p160 (0180.jp2)\nB.Countertrade magnitude and expansion / p174 (0194.jp2)\nCHAPTER-III POLICIES AND ATTITUDES TOWARD COUNTERTRADE / p178 (0198.jp2)\nA.Industrialized countries policies / p178 (0198.jp2)\nB.Developing countries policies / p181 (0201.jp2)\nCHAPTER-IV DEVELOPING COUNTRIES COUNTERTRADE PRACTICES / p187 (0207.jp2)\nA.Presentation of the data / p187 (0207.jp2)\nB.Product-mix analysis / p191 (0211.jp2)\nCHAPTER-V COUNTERTRADE:A POTENTIAL TECHNOLOGY AND MARKETING TRANSFER TOOL / p197 (0217.jp2)\nA.Motivations for countertrade / p199 (0219.jp2)\nB.Countertrade characteristics / p203 (0223.jp2)\nC.Countertrade as a technology transfer tool / p205 (0225.jp2)\nD.Countertrade as a marketing technology transfer tool / p213 (0233.jp2)\nCONCLUDING REMARKS / p217 (0237.jp2)\nNotes on PART4. / p218 (0238.jp2)\nBIBLIOGRAPHY / p222 (0242.jp2)\n\u535A\u58EB\u8AD6\u6587\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ci.nii.ac.jp/naid/500000074114>