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"This Listerine flipbook campaign, created by JWT Hong Kong, goes down as one of the most creative yet simple ways to encourage people to buy mouthwash.  The brand created a flipbook featuring a beautiful and seductive woman and infused the pages with an onion smell, which wafted out at users as they flipped through the book&amp;#039;s pages. Attached at the end of the book was a coupon for a bottle of Listerine. Brand representatives handed out the Listerine Flipbook to passersby on a busy street in Hong Kong (you can watch the funny reactions here in this video). According to Adweek, the campaign was a tremendous success, with the redemption rate for the coupon reaching 66 percent!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/listerine-flipbook>