<http://schema.org/name>
"\u0627\u0644\u0645\u0644\u0627\u0626\u0643\u0647 \u062A\u0646\u0642\u0630 \u0641\u062A\u0627\u062A \u0645\u0646 \u0627\u0644\u0623\u063A\u062A\u0635\u0627\u0628"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t5992-topic>