<http://schema.org/name>
"\u0645\u0646\u062A\u0640\u0640\u0640\u062F\u0649 \u0627\u0644\u0633\u0644\u0641\u064A\u0640\u0640\u0640\u0640\u0648\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://silvium.ahlamontada.com/t10256-topic>