<http://schema.org/keywords>
"Hockey NHL  Football NFL football Denver Broncos Indianapolis Colts Peyton Manning Teemu Sel\u00E4nne Andrew Luck"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nhl/2014/05/25/ap-ap-sports-preview-digest-1st-ld-writethru>