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"In an online initiative to earn credibility in its consumer electronics department, monster retailer Sears has recruited some top CE bloggers for the Sears Blue Blogger Crew to share their technological knowledge and insights with consumers. A few influential names from the team includes Andru Edwards of GearLive.com, Kris Cain of LittleTechGirl.com and veteran blogger Kelly Clay of Lockergnome. Their main goals are to blog, tweet and appear in videos for Sears. The strategy behind the Sears Blue Blogger Crew is to gain trust from consumers and help further the retailer&amp;#039;s brand name."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/sears-blue-blogger-crew>