<http://schema.org/target>
"http://www.firebox.com/firebox/search?searchstring={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.firebox.com/My-Monopoly/p1565?aff=512&awc=550_1390405175_ceb586d66b4c0098e987046a8b76c34d>