<http://schema.org/name>
"\u062C\u064A\u062F\u0627 \u062C\u064A\u062A \u064A\u0627\u0648\u062F\u0628\u062E\u064A\u062A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://halfasugar.mam9.com/t297-topic>