<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2013/02/04/Ravens-confetti-snow-angel-Chykie-Brown-celebrates-Super-Bowl-win-like-a-gleeful-kid-VIDEO/1731359990421/?rel=7931360341404>