<http://schema.org/description>
"When coming up with a promotion to get more shoppers in its stores, J.C. Penney didn&amp;#039;t need to look any further than its name."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2016/02/26/j-c-penney-to-sell-items-for-a-penny-as-part-of-a-new-promotion/21319035/>