<http://schema.org/name>
"\u0421\u0432\u0435\u0442\u043B\u0430\u043D\u0430 \u041A\u043E\u0437\u0430\u0447\u0435\u043D\u043A\u043E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/mysterious/religion/38062/122147>