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"   Celeb mum and daughter duo Sharon and Kelly Osbourne are the faces of the 2013 Fashion Targets Breast Cancer campaign.  They look amazing in the shoot (cleverly coordinating hair colour) - and it&amp;#039;s easy to forget that just one year ago Sharon herself underwent a preventative double mastectomy after discovering she carried the BRCA gene which increases the risk of developing breast cancer by up to 85%. KELLY OSBOURNE AT COSMO&amp;#039;S ULTIMATE WOMEN OF THE YEAR AWARDS 2012  Sharon - who has previously battled colon cancer - says: &amp;quot;Every year Fashion Targets Breast Cancer unites people for this vitally important cause, a cause that is particularly close to my heart. I know only too well the importance of the research this campaign funds \u2013 it&amp;#039;s vital that their scientists can keep making breakthroughs to improve the lives of women affected by the disease.&amp;quot; HOW TO CHECK YOUR BREASTS FOR CANCER Cosmo cover girl and Ultimate Woman award winner Kelly added: &amp;quot;Fashion Targets Breast Cancer is all about British retailers uniting to raise vital money for a cause that affects almost 50,000 UK women a year. I&amp;#039;m so happy to be in the campaign with the most important woman in my life \u2013 my mum. I&amp;#039;m urging everyone to Wear Your Support.&amp;quot; Joining them in this year&amp;#039;s campaign, is another mother and daughter duo, Pearl and Daisy Lowe, following in the footsteps of Kylie Minogue, Kate Moss and Yasmin Le Bon, who have all fronted the charity ads in the past.  BREAST CANCER MYTHS BUSTED Fashion Targets Breast Cancer was founded by designer Ralph Lauren in 1994 after losing a close friend to the disease and has since raised a massive \u00A312.5million for cancer research. This year, retailers stocking Wear Your Support products include M&amp;amp;amp;S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com and Debenhams. Pieces range from \u00A32 to \u00A3275 but the best bit? A minimum 30% donation from every item goes to the Breakthrough Breast Cancer charity. To find out more about the campaign and how you can get involved visit the Fashion Targets Breast Cancer website. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/fashion/news/a19824/Fashion-Targets-Breast-Cancer-2013-Sharon-and-Kelly-Osbourne-Pearl-and-Daisy-Lowe/>