<http://schema.org/name>
"\u0414\u0436\u0435\u0440\u0435\u043C\u0438 \u0415\u043C\u0431\u043B\u0435\u0440"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Goosebymps-Strahoviti-istorii-2015-online-22199/>