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"Anthony Cozzi has designed this fruity looking skateboard called &amp;#039;Fresh.&amp;#039; The entire board is wrapped around in delicious fruit designs. This original skate deck is a limited item, but can be bought for $65. &amp;#039;Fresh&amp;#039; is a 100% Canadian Maple skateboard deck, but does not come with a Griptape, whatever that may be. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - The ability to customize is an important feature for many. Customization allows for reflection of the self and expression of personality that an un-customized product or service provides. Because being monotonous just doesn&amp;#039;t cut it anymore, products are marketed to sell individuality. Even when goods are mass-produced, businesses must be clever enough to market them in a way to imply individuality."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/fresh-skateboard>