<http://schema.org/description>
"The recent performance of UK supermarket chain Iceland has proved a cautionary tale for any retailer hoping to make the move to organic produce and ride the waves of mass consumer demand. Can organics ever go mainstream?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/analysis/a-recipe-for-disaster_id93997.aspx>