<http://schema.org/description>
"In the fifth issue, we explore how medical technology companies can adapt to the changing marketplace by adopting a new business model that focuses on the entire patient experience instead of  just episodes of care."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.pwc.com/gx/en/industries/healthcare/mhealth/mhealth-insights/mhealth-insights-owning-the-disease-adapting-strategy-into-successful-business-tactics.html>