<http://schema.org/description>
"Google recently introduced a new form of advertising called Google Content Remarketing. The basic premise is that it allows you to remarket to visitors who have come to your site, looked around but did not complete a transaction or otherwise convert. Sound pretty cool? It..."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.pointit.com/blog/content-remarketing-following-without-stalking/>