<http://schema.org/name>
"\u0639\u0632\u064A\u0632\u0649 \u0632\u0627\u0626\u0631 \u0627\u0644\u0645\u0646\u062A\u062F\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t16431-topic>