<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u0649 \u0627\u0644\u0641\u0631\u064A\u062F \u0627\u0648\u062A\u0634\u0648\u0628"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www-alfarid.forumegypt.net/t638-topic>