<http://schema.org/description>
"What is \"Bike Week\"?  It's all about getting out and riding next year's most promising bikes and gear on some of the world's best singletrack. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bikemag.com/blog/new-bikes-new-gear-and-amazing-trails/attachment/bw-mantle-option2/>