<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/lifeandstyle/video/2012/jan/06/health-and-wellbeing-fitness"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/lifeandstyle/video/2012/jan/06/health-and-wellbeing-fitness?INTCMP=ILCNETTXT3486>