<http://schema.org/headline>
"Peake BMW relies on the long ball to hammer First NBC, 12-2"^^<http://www.w3.org/2001/XMLSchema#string>
<http://highschoolsports.nola.com/news/article/6227863978129102186/peake-bmw-relies-on-the-long-ball-to-hammer-first-nbc-12-2/>