<http://schema.org/StartDate>
"2011-10-21T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/football-fall-11/athens-vs-brownsboro/10-21-2011-bBy5DPbLEkGW0GelCKwzdQ.htm>