<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u0649 \u0643\u0644\u0645\u0627\u062A \u0627\u0644\u0627\u063A\u0627\u0646\u064A \u0627\u0644\u0639\u0631\u0628\u064A\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://4net.allgoo.net/t2197-topic>