<http://schema.org/keywords>
"South Africa"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hindustantimes.com/worldcup2015/world-cup-2015-when-things-started-falling-into-place-for-the-indian-team/story-eirYeHlb3s4veeoiyzNJGJ.html>