<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Sports_News/College-Football/2013/10/12/This-weeks-college-football-schedule/UPI-63441381551000/?spt=rln&or=8>