<http://schema.org/name>
"\u0623\u0631\u062C\u0648 \u0645\u0646 \u0627\u0644\u062C\u0645\u064A\u0639  \u0641\u0649 \u0645\u0635\u0631 \u0627\u0645 \u0627\u0644\u062F\u0646\u064A\u0627 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://mesr.mam9.com/t9228-topic>