<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.espn.com/blog/dallas/mavericks/post/_/id/4664662/where-it%E2%80%99s-at-trippin%E2%80%99-on-j-kidd%E2%80%99s-minutes>