<http://schema.org/name>
"\u041F\u043E\u0437\u0434\u0440\u0430\u0432\u043B\u044F\u0435\u043C \u0432\u0441\u0435\u0445 \u0441 \u041C\u0430\u0441\u043B\u0435\u043D\u0438\u0446\u0435\u0439!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t4719-topic>