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"The only thing worse than a bad hair day is an entire bad hair year, which is what many Israeli women encountered when Pantene&amp;#039;s Perfect Curls hair cream stopped being distributed in their country. In response, the passionate, curly-haired women set up a Facebook page in protest of the regional changes.  Although the distribution issues were out of Pantene&amp;#039;s hands for a time, the brand thought of other ways it could brighten the days of its customers. When women complained that their &amp;quot;curls are sad,&amp;quot; they were sent tickets to a comedy show, or when women expressed in frustration that nothing looks good on them because of a perpetual bad hair day, Pantene treated women to a shopping spree. Eventually, the Pantene product did make it back to Israel, which resulted in happy hair, happy women and a happy ending."^^<http://www.w3.org/2001/XMLSchema#string>
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