<http://schema.org/name>
"\u65E5\u672C\u82B1\u7D00\u884C \uFF08\uFF12\uFF10\uFF11\uFF15\u5E74\u30AB\u30EC\u30F3\u30C0\u30FC\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26269277.html>