<http://schema.org/description>
"&lt;p&gt;HopSkipDrive is a ride service for kids designed to get them there safely and reliably when you can't. It was created by three moms who understand the struggle of getting kids around town safely.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hopskipdrive.com/blog/2015/8/16/back-to-school>