<http://schema.org/name>
"\u0633\u064A\u0631\u0648\u0633 \u0622\u0642\u0627\u062C\u0627\u0646\u0632\u0627\u062F\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1690933>