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"When it comes to nail polish, those crazy color names are SO key to making us try/buy new shades--and haven&amp;#39;t you always been curious about who dreams them up?\nPinterestFacebookWell here&amp;#39;s some insight into the matter, via a Jezebel post yesterday, which pointed us toward a recent LA Times article about how nail polish has been such a hot commodity lately (sales were up 11.9 percent between 2009 and 2010, and that was before the whole nail-art/daring polish thing really took off). The article quoted O.P.I.&amp;#39;s head honcho(a?) talking about the importance of nail polish names and how they actually come about. Here&amp;#39;s an excerpt:\n&amp;quot;We got into nail color in 1989, when colors were &amp;#39;Red No. 19&amp;#39; or &amp;#39;Mauve No. 7.&amp;#39; It wasn&amp;#39;t sexy and it wasn&amp;#39;t fun,&amp;quot; says Suzi Weiss-Fischmann, OPI executive vice president and artistic director. &amp;quot;We made it into an emotional experience and named the colors after destinations.&amp;quot;\nWeiss-Fischmann and her creative team take inspirational trips to get ideas for each collection. The name that ends up on the bottom of each bottle is generally a riff on something like a landmark or food they experienced while traveling. They regroup back at OPI&amp;#39;s North Hollywood headquarters, where about six people sit in a closed door meeting. Attendees bring food and other items of inspiration based on the collection&amp;#39;s destination or theme. Naming a collection of 12 shades takes six to eight hours. The results for this fall&amp;#39;s Touring America collection? Monikers including French Quarter for Your Thoughts and Are We There Yet.\nAnd here I always thought there was just one person with the designated job Nail Polish Namer, who sat in a cubicle staring at the next season&amp;#39;s new shades trying to dream up wacky phrases that captured them. (Maybe that IS how it works at other nail polish brands? If so, I really do feel I would enjoy this job.)\nOur editorial director had this funny comment about the O.P.I. naming process: &amp;quot;Interesting...wonder if Essie does the same thing. I just got a mani with an Essie color called &amp;quot;Size Matters.&amp;quot; Wonder what THAT road trip was like...&amp;quot;\nHa ha!\nDo you think you&amp;#39;d have a knack for making up nail polish names? Do you find that the entertaining names sort of lure you into picking up a new shade, when maybe you already own a pretty similar one?\nPick Up Glamour&amp;#39;s 1,000 Beauty Dos &amp;amp; Donts to Live By Forever, On Newsstands Now!\nDownload Glamour on your iPad&amp;#8212;print subscribers, it&amp;#39;s now part of your subscription plan!\nLike freebies? Enter the latest Glamour sweepstakes.\nSign up for our fashion and beauty newsletters to get easy style tips (it&amp;#39;ll make your inbox 10x sexier, we promise).\nOne more PS: Did you know you can now read glamour.com on your smart phone?! It&amp;#39;s the ultimate boredom buster.\nPhoto: Thinkstock"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/story/so-thats-how-nail-polishes-get>