<http://schema.org/name>
"\u0646\u0634\u0631 \u0622\u0645\u0648\u0632\u0634 \u0643\u0634\u0627\u0648\u0631\u0632\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1690933>