<http://schema.org/description>
"Sales of prom-style dresses at UK retailer Debenhams have soared amid the rising popularity of school proms rather than old-style discos, the company says."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-style.com/news/dress-sales-soar-as-school-proms-spread_id111394.aspx>