<http://schema.org/description>
"&lt;p&gt;&lt;span style=\"font-size:15pt\"&gt;PERCH is a revolutionary interactive technology for the retail environment.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=\"font-size:11.000000pt\"&gt;PERCH attracts customers and motivates them to touch, pick up and discover the products on display. As shoppers engage, PERCH reveals dynamic digital content, directly beside the product. PERCH displays all types of media, from photos and videos to product details, to social media and user reviews. Meanwhile, PERCH Analytics registers every interaction along the way, providing valuable insights into consumer behavior and the media that drives it. &amp;nbsp;&lt;/span&gt;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.perchinteractive.com/perchhorizontal>