<http://schema.org/alternativeHeadline>
"Recently displaced from golf&amp;#39;s top spot by friend and rival Tiger Woods, Rory McIlroy arrives in Augusta trying to find his place in the game as much as his swing"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/gwar-rory-mcilroy-feature-0408>