<http://schema.org/description>
"&lt;p&gt;Gingr is modern, easy-to-use software for the dog and pet daycare, boarding and grooming business and services.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gingrapp.com/blog/2014/10/26/listen-to-your-audience>