<http://schema.org/StartDate>
"2013-01-26T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/basketball-winter-12-13/hartsville-vs-marlboro-county/1-26-2013-Nng6rPMn50uj8j4C6ikF9g.htm>