<http://schema.org/name>
"\u041C\u043D\u0435\u043D\u0438\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/opinion/articles/2010/02/04/kak-spasti-rossijskuyu-nauku-ot-katastrofy>