<http://schema.org/name>
"\u0418\u043D\u0442\u0435\u0440\u0435\u0441\u043D\u043E\u0435 \u0438\u0437 \u043F\u0440\u0430\u043A\u0442\u0438\u043A\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t13019-topic>