<http://schema.org/alternativeHeadline>
"NFL Week 5 actives/inactives: Calvin Johnson, Odell Beckham Jr. ready to go"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2014/10/05/nfl-week-5-actives-inactives-calvin-johnson-odell-beckham-jr>