<http://schema.org/headline>
"PepsiCo Adds to Jargon in Aim to &amp;#8216;Snackify&amp;#8217; Drinks"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/source/2011/01/04/pepsico-adds-to-jargon-in-aim-to-snackify-drinks/>