<http://schema.org/name>
"\u041D\u0435\u043E\u0431\u044B\u0447\u043D\u044B\u0435 \u0440\u0438\u0442\u0443\u0430\u043B\u044B \u043C\u0438\u0440\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t3798-topic>