<http://schema.org/name>
"\u067E\u0698\u0648\u0647\u0634\u0643\u062F\u0647 \u062D\u0648\u0632\u0647 \u0648 \u062F\u0627\u0646\u0634\u06AF\u0627\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1696034>