<http://schema.org/alternativeHeadline>
"Florida Panthers trade for Jiri Hudler, Teddy Purcell, Jakub Kindl"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nhl/2016/02/27/florida-panthers-trade-jiri-hudler-teddy-purcell-jakub-kindl>