<http://schema.org/description>
"\u0418\u043D\u0442\u0435\u0440\u0435\u0441\u0443\u0435\u0442 \u043A\u043E\u0441\u043C\u0435\u0442\u0438\u043A\u0430 Avon"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/commerce/gdekupit/25482/103317>