<http://schema.org/keywords>
"Stars Headlines"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sportsday.dallasnews.com/dallas-stars/starsheadlines/2013/02/21/stars-can-t-hold-on-to-quick-start-or-off-canucks-third-period-rally-fall-4-3>