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" So, full disclosure here: Travis Okulski at Jalopnik is my friend. We have lunch. We get coffee. We make fun of ridiculous things. And possibly not ridiculous things. He name-checks Jerry Seinfeld. I love Travis. He&amp;#039;s a good dude. Period. A good dude who pissed off Jeff Gordon last year. You may remember the weak Pepsi &amp;quot;viral&amp;quot; video that featured a disguised Gordon taking a hapless &amp;quot;car salesman&amp;quot; on a wild test drive. It was obviously fake. Everybody called it, including Travis, who went on TV and said so.  This irked #24 immensely, who took it to mean Travis thought he couldn&amp;#039;t drive like the video showed. So Gordon and Pepsi and ex-Jalopnik boss Ray Wert and current Jalopnik boss Matt Hardigree conspired to give Gordon a chance at revenge.  And this happened:      I haven&amp;#039;t laughed so hard in ages. Now go read Travis&amp;#039; firsthand account at Jalopnik. Because he was there.     This is a real thing. It really happened. It\u2019s not fake. At all. http://t.co/tYguV1ZPg2 \u2014 Travis Okulski (@tokulski) February 27, 2014     via Jalopnik "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.roadandtrack.com/car-culture/a7179/jeff-gordon-pranks-jalopniks-travis-okulski/>