<http://schema.org/name>
"\u0645\u0647\u062A\u0627\u0628 \u0641\u0631\u0632\u0627\u062F\u200C\u062A\u0628\u0627\u0631"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1708554>