<http://schema.org/name>
"Burn Speed 5.0 Mid Cleat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/WMBS5M.html?cgid=110060&dwvar_WMBS5M_color=White_with_Silver&prefn1=color&prefn2=size&start=2&prefv1=Red%7CSilver&prefv2=4.5%7C2.5%7C14%7C8>