<http://schema.org/datePublished>
"2009-07-01T04:00:00Z"^^<http://schema.org/Date>
<http://archives.sfweekly.com/sanfrancisco/ripped-literally-as-in-the-muscles-of-some-new-recruits-to-the-fad-of-fitness-bootcamps/Content?oid=2173194>